und Motoren AG
About the company
AMAG Automobil- und Motoren AG is a Switzerland-based car importer and dealer for cars manufactured by Volkswagen Group and its subsidiaries, including Audi, SEAT, and Škoda Auto. The company sells the cars to resellers throughout Switzerland. Founded on January 3, 1945, by Walter Haefner. AMAG ranks in the Top 50 of Swiss companies by total revenue; the company generated sales of 4.4 billion CHF (approximately $4.53 billion USD) in 2015 and employs about 5,400 people.
Customer and marketing data from a variety of systems made executing and measuring a comprehensive marketing strategy difficult. AMAG is made up of a number of relatively-separate business units. They each had their own different systems to collect marketing and consumer data. Some of the records of consumer interactions were stored in online analytic tools such as Google Analytics and Adobe Omniture. Others were stored in Customer Relationship Management (CRM) software and some in software systems proprietary to AMAG itself.
With corporate data distributed across separate, incompatible systems through subsidiaries, it was difficult for AMAG to produce holistic digital attribution models of the consumer experience from interest in the product to sale.
Our team consulted in detail with AMAG’s operations teams. After getting thorough information about their current efforts to produce quality attribution modelling, we provided a comprehensive strategy to improve their existing processes.