Siroop

How we made 40 000 000 CHF more in profit than Siroop

The performance marketing and attribution modelling startup I founded likely made 40 million CHF more in profit than Siroop in its first year. As you maybe heard Siroop is now being folded into microspot: https://www.blick.ch/news/wirtschaft/coop-uebernimmt-komplett-swisscom-gibt-onlineshop-siroop-ch-den-schuh-id8244357.html   This isn’t because we did anything particularly remarkable.   Typically our clients improve their marketing ROI 15% or more. We focused on…

markov_attribution_model

Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance

A Markov graph illustrating probabilities of individuals interacting with certain channels proceeding to another channel or to a conversion, as output from Windsor.Ai Attribution Insights for a Switzerland-based company. Facebook and Google are significant in leading to a conversion, with Admeira and Tamedia relevant but not nearly as influential.   Here at Windsor.ai, we are…

BettyBossyAttribution

Betty Bossi chooses windsor.ai for marketing attribution modelling and budget optimisation

Betty Bossi chooses Windsor.ai for attribution modeling and customer journey insight and campaign optimisation. “We are thrilled to support Betty Bossi with attribution modelling and optimising user journeys and campaigns across the multiple touch points. We are excited that Betty Bossi is looking to use advanced methods like machine learning and algorithms like Markov Models for the…