Google Data Studio is growing rapidly. This is for a good reason: It’s free and it’s easy to share examples and templates. Of course it helps that Google is now pushing it as one of their most important apps with just recently embedding Google Data Studio reports into Google Analytics itself. The growth is not going to slow down anytime soon.
This chart here visualises the growing interest quite nicely
Getting started is straightforward. There are lots of connectors provided by Google and and data integration companies. In this article we’re going to cover some examples of dashboards which are useful for you if you want to get started quickly.
Google Data Studio Example Categories
Let’s start with the Multi Channel Dashboard Examples
To get an overview across all channels for your clients or for yourself let us start with multi channel dashboards. For media optimisations and insights these dashboards often have the biggest impact as they tell us the big picture. Questions we want answered here are: How to reallocate budgets across channels for maximum impact.
Multi Channel Overview Report (Google Ads, Facebook Ads, LinkedIn Ads, Microsoft (Bing Ads))
This example helps you to visualise data from all your advertising channels in a easy to read format. It does not deep dive into advanced channel details. The target audience is clients (if you are an agency) or your management (if you manage media in house).
By default it connects to Google Ads, Facebook Ads, LinkedIn Ads and Microsoft/Bing Ads. Adding other data sources will take a minute or two each and is straightforward.
Google Ads vs Facebook Ads Report
Google Ads and Facebook Ads are the most commonly used advertising platforms. This example helps you to keep on top of their performance to understand their performance. By default it visualises clicks, impressions, conversions and revenue (where applicable) performance.
Facebook Ads, Google Ads E-commerce Report
This dashboard connects to Google Analytics, Facebook Ads and Google Ads and provides you an ideal overview. Developed by a digital agency and used many times for E-commerce clients it is worth exploring if you’re an agency.
If you want to drill down deeper into a channel it often helps to have an additional dashboard for each channel where you can see the best performing assets within a channel. That’s what we will cover here.
Google Ads Overview Report
This template by Google helps you understand and act on all Google Ads Related metrics. It’s straightforward and simple to setup.
Facebook Ads Overview Report
This dashboard provides you insights on all your Facebook Ads related data. It helps you visualise the platform reported performance on your paid Facebook and Instagram activities.
Microsoft/Bing Ads Overview Report
Similar to the Google Ads report, this template helps you to visualise all your Microsoft Ads (formerly known as Bing Ads) data.
TikTok Ads Overview Report
TikTok Ads is getting more and more attention from advertisers lately, that’s why we created this dashboard. It helps to visualise your TikTok Ads activities.
AdRoll, Criteo, AppNexus Overview Reports
I decided to group these together as overall these channels are not so commonly used but still deserve a mention. To make a copy of these dashboards, please head to our template gallery.
SEO Google Data Studio Examples
Google Data Studio SEO Report
This report will help you visualise all the data you have available in your Google Webmaster Tools / Google Search Console. Simply connect your Search Console data and get started
CRM Google Data Studio Examples
CRM Attribution Dashboard
This dashboard contains the most data sources of the list with blending together Google Analytics and CRM data (on a unique identifier) together with media data from Google Ads, Facebook Ads, LinkedIn Ads and Microsoft (Bing) Ads. The goal of this dashboard is to give your clients or your management an understanding on how paid and organic activities are contributing towards revenue and opportunities goals.
Wrapping it up
Thanks for reading this far in this list. If you are working on a new dashboard template and would like to make it available to a larger audience, please drop us an email and we’ll include it on this list.
Last but not least: Should you encounter any issues with the dashboards or connecting the data, please contact us on the chat so we can make sure other visitors here get a great experience.