Betty Bossi chooses Windsor.ai for attribution modeling and customer journey insight and campaign optimisation.
“We are thrilled to support Betty Bossi with attribution modelling and optimising user journeys and campaigns across the multiple touch points. We are excited that Betty Bossi is looking to use advanced methods like machine learning and algorithms like Markov Models for the attribution modelling. We are really happy about this co-operation and looking forward to work with the very nice people at Betty Bossi, says Windsor Group’s CEO Niklas Kolster who before has been heading Data Science teams at Accenture, Siroop and eBay.
The classic attribution models, such as first and last touch, represent reality only very schematically. The customer moves across the most diverse channels until it comes to a transaction. The setup with Windsor was very simple and uncomplicated and we look forward to the results, notes Julia Dimmler, Head of Customer Relationship Management at Betty Bossi.
Betty Bossi AG
Betty Bossi stands for culinarist excellence since 60 years and is one of the most known brands in Switzerland.
Betty Bossi is positioned as a leader in the market in print- and online products, fresh convenience products and practical cooking and also household help.
Windsor Group GmbH
Windsor.ai is a company focused on data integration and attribution modelling. Windsor.ai is able to provide an agency and media independent view of campaign performance across all touch-points of customer journeys. Windsor.ai – attribution is very easy to get started with and requires no changes to existing systems. Typical campaign ROI improvements with advanced attribution modelling are in the range of 30-40%.