Connect Bing Ads to Snowflake with Windsor.ai

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Stream all your marketing data from Bing Ads to Snowflake

About Bing Ads

Bing Ads (also known as Microsoft ads) is a pay per click advertising platform. It offers advertisers both the Bing and Yahoo! search engines.

About Snowflake

Snowflake is a cloud data warehouse. Contrary to on premise data bases it eliminates the need to maintain hardware infrastructure. I’s architecture allow it to scale dynamically depending on the resource consumption needed by the users. The outcome of working with a cloud data warehouse like Snowflake is a greatly increased productivity of end users working with Snowflake data.

Bing Ads metrics and dimensions available for streaming into Snowflake

NameTypeDescription
Account IdTEXTThe account id
Account NameTEXTThe account name
Account NumberTEXTThe Microsoft Advertising assigned number of an account.
Account StatusTEXTThe account status
Ad Network ConversionsNUMERICThe ad network reported conversions
Ad Network RevenueNUMERICThe ad network reported revenue
All Conversion RateNUMERICThe conversion rate as a percentage.
All ConversionsNUMERICThe number of conversions.
AllCostPerConversionNUMERICThe cost per conversion.
All RevenueNUMERICThe revenue optionally reported by the advertiser as a result of conversions.
All Revenue Per ConversionNUMERICThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).
AllReturnOnAdSpendNUMERICThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).
Average CpcNUMERICThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked.
Average CpmNUMERICThe total advertising cost divided by the number of impressions (in thousands).
Average PositionNUMERICThe average position of the ad on a webpage.
CampaignTEXTThe campaign Name
Campaign IDTEXTThe campaign ID
ClicksNUMERICThe number of clicks
DateDATEThe date
Device TypeTEXTDevice type
Final Url SuffixTEXTA place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
Impression Share PercentNUMERICThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionsNUMERICThe number of impressions
SpendNUMERICThe media spend
Top Impression Rate PercentNUMERICThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
Total CostNUMERICThe media spend (Duplicate)
RevenueNUMERICThe amount of revenue
ConversionsNUMERICThe number of conversions

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