Marketing Reporting The past present and future of reporting

Marketing Reporting: The past, present and future (templates included)

Marketing is the art of spreading information to attract new customers. War is ninety percent information. Napoleon Bonaparte, French Military and Political Leader Measuring information is impacting sales is where marketing reporting comes into play. In this article, we’re going through the past, the present and the future of marketing reporting. We’re also going to…

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essential Marketing Performance Terms

The Marketing Performance Glossary

With the passage of time and advancement in business technology, digital marketing services are becoming the forefront channel for businesses to promote themselves and acquire new customer’s. From a small 15 person company to enterprises with over 5000 employees, digital marketing has become ever essential. As digital marketing continues to introduce new terms as a…

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Siroop

How we made 40 000 000 CHF more in profit than Siroop

The performance marketing and attribution modelling startup I founded likely made 40 million CHF more in profit than Siroop in its first year. As you maybe heard Siroop is now being folded into microspot: https://www.blick.ch/news/wirtschaft/coop-uebernimmt-komplett-swisscom-gibt-onlineshop-siroop-ch-den-schuh-id8244357.html   This isn’t because we did anything particularly remarkable.   Typically our clients improve their marketing ROI 15% or more. We focused on…

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