datorama alternatives

Noteworthy Datorama Alternatives in 2020

First, we’d just like to give a quick nod to the team at Datorama. They have built a great product to help businesses be more data-driven. If you’re here because you’re evaluating Datorama, or looking for Datorama alternatives you’re already doing the right thing: Choosing a product that will help you increase your marketing performance.…

ga sampling

Sampling in Google Analytics: How to avoid it

Advanced Google Analytics users will have experienced sampling before. Especially when it comes to working with custom dimensions. Google explains sampling in the following way In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. For example, if you…

funnel.io vs. segment a quick comparison

Marketing data integration tools compared: Funnel.io vs. segment   Here we are taking a quick look on the customer data integration tools funnel.io vs segment. Both of them are quite widely used by marketers. But in a bit different setups and actually also regions. We run into both of them at our clients, maybe sofar…

ppc strategies google ads

13 PPC Strategies to try out in 2020

The New Year has just begun and if you are still working around old PPC strategies, then it’s time for you to add some latest ones to your list. After all, you got to become the PPC master and make the most out of your campaigns in 2020. Many businesses use PPC management software to…

Myths about Attribution Modeling

10 Common Myths about Attribution Modeling, Busted

It is quite helpful to have expertise in handling attribution modeling as a successful marketer because it will help you identify the areas where you should spend and not spend your marketing budget. However, sometimes, lack of knowledge becomes an issue and instead of revealing the truth, marketers start to make guesses regarding attribution modeling.…

essential Marketing Performance Terms

The Marketing Performance Glossary

With the passage of time and advancement in business technology, digital marketing services are becoming the forefront channel for businesses to promote themselves and acquire new customer’s. From a small 15 person company to enterprises with over 5000 employees, digital marketing has become ever essential. As digital marketing continues to introduce new terms as a…

Siroop

How we made 40 000 000 CHF more in profit than Siroop

The performance marketing and attribution modelling startup I founded likely made 40 million CHF more in profit than Siroop in its first year. As you maybe heard Siroop is now being folded into microspot: https://www.blick.ch/news/wirtschaft/coop-uebernimmt-komplett-swisscom-gibt-onlineshop-siroop-ch-den-schuh-id8244357.html   This isn’t because we did anything particularly remarkable.   Typically our clients improve their marketing ROI 15% or more. We focused on…