To say that digital marketing is one of the fastest-growing industries would be an understatement. You must be aware of how fast the industry is growing – especially in the last few years. In the US alone, it was worth almost $43.5bn in 2020. The annual compound growth is estimated to be 18.2% until 2028. Now you…
Google Analytics can provide a considerable amount of data that is useful for running an online business. But that data is raw and making the most of it can be a challenge. That’s why we highly recommend you connect Google Analytics to Power BI. You can do that easily with Windsor.ai. Just follow this easy…
To make the most of your Shopify data, you need to know how to create API credentials for Shopify. Creating API credentials also protects data and ensures smooth integration. However, as opposed to other connectors, setting up a Windsor.ai connector is extremely simple. It can only be done via the Shopify App Store Just locate…
Data-driven marketing is the method that optimizes message-media mix based on several data points. Marketer leverage to understand the following: What are the needs of the customers? What customer problem does their product solve? How can the product solve it? How do they frame the message, and through what media mix reach out to the…
This guide covers known issues and limitations with getting the Windsor.ai data to Microsoft Power BI. You will find it useful, even if you use other connectors. You can integrate the data collected by Windsor.ai into the Microsoft Power BI visualization tool in more than one way. Windsor.ai users with their API Key and selected…
Google Data Studio is a feature-rich and powerful tool. However, most marketers use only a few features. A part of the reason is not many would have the time to explore all available options. Hence, we decided to put together Google Data Studio tips to help marketers and analysts. Also read: What is Google Data…
Google BigQuery is a Platform as a Service offering. It is commonly used by performance marketers to store their marketing information. Querying Google Sheets data in BigQuery helps access it. Connecting Google Sheets to BigQuery has become important for more than one reason. Here are a few: Data in BigQuery has become a source of…
Working on Google Sheets, at times, we need to import data from one sheet to another. The simplest way to do it is to copy and paste. It works when you are dealing with a handful of rows and columns and the data is static. However, it isn’t the best way if you are working…
With Google Data Studio, you can build marketing reports and dashboards from any number of data sources. And there is no one perfect example. What data you include varies with your business and reporting needs. Google Data Studio equips you to build one the way you want it. However, the options could be overwhelming. If…
Loading historical data in Power BI helps draw rich marketing insights. However, you must know how to do it right. If you are an advertising agency or working with a marketing team at a large company, you must be familiar with Power BI’s challenge with high data volume. If the number of rows exceeds 10,000…
Google Data Studio can help collate and analyze marketing data from all sources – Facebook, HubSpot, Instagram, and more. How is Google Data Studio better than spreadsheets? We all love spreadsheets; they make slicing and dicing of data so easy. You can play around with data, explore endless possibilities of filtering, sorting, analyzing scenarios,…
While Google Sheets is a good tool for small businesses, it does have its shortcomings. Connecting Google Sheets to Power BI, Tableau, or Google Data Studio can help overcome a few of its shortcomings. As a Google Sheets user, you would know how it falls short of data visualization options. Also, if you’ve ever tried…
Introduction This post introduces pywindsorai, which can help you analyze your ad campaign performance over multiple channels simultaneously. Developers can use this tool to measure the performance of their campaigns, compare and contrast RoI between different marketing platforms. Being a Python library, they can then use this data directly with their favorite data analysis and…
So you rely on data when making decisions, right? And you’ve heard of Supermetrics. Or maybe already use it. If no, Supermetrics helps to get all your marketing metrics in one place. It is the first step to make data-driven decisions. So you need to choose who’ll help you with this carefully. With all honesty,…
The Comprehensive Reference To Marketing Reporting For Digital Marketers, Including Tools, Templates, Dashboards, and Software Marketing is the art of spreading information to attract new customers. War is ninety percent information. Napoleon Bonaparte, French Military and Political Leader Measuring information is impacting sales is where marketing reporting comes into play. In this article, we’re going…
First, we’d just like to give a quick nod to the team at Datorama. They have built a great product to help businesses be more data-driven. If you’re here because you’re evaluating Datorama, or looking for Datorama alternatives you’re already doing the right thing: Choosing a product that will help you increase your marketing performance.…
Are you interested in understanding the true performance of your marketing channels? You will need to look beyond last click attribution. People make passionate arguments about first or last click attribution. When it’s my budget and company on the line, I go with the data and science every time. — Bill Macaitis, former Slack CMO…
You’re relying on data when it comes to making marketing decisions? Not a bad choice. You probably heard of Adverity or might already use it. If not, Adveritys Datatap platform helps to get all your marketing data in one place and helps you visualise it. Getting the data in one place is the first step…
Advanced Google Analytics users will have experienced sampling before. Especially when it comes to working with custom dimensions. What are the ways to avoid Google Analytics Sampling In Data Studios? Sampling is one of the biggest obstructions that most data analysts and marketers have to deal with. Google Analytics, although a great tool for…
We are so excited about 2020, as it’s going to bring a lot of changes, innovations, and opportunities. But, at the same time, it will bring many challenges for digital marketing. A digital era (and the era of AI), bring us a diverse range of technology tools to help marketers. We can easily create content,…
In this digital day and age, changes in business intelligence software happen so quickly that some businesses are often left scrambling to catch up. Every year, there seems to be a list of business intelligence tools for SMBs that entrepreneurs and business owners need to look at if they don’t want to be left in…
Marketing data integration tools compared: Funnel.io vs. segment Here we are taking a quick look on the customer data integration tools funnel.io vs segment. Both of them are quite widely used by marketers. But in a bit different setups and actually also regions. We run into both of them at our clients, maybe sofar…
The United Kingdom is one of the leading countries in the field of digital marketing. Among more than 250,000 marketing agencies one can find both small, medium class, and full-package companies. They all are suppliers of marketing services for such global influencers as Google, Nike, and Dell. But with the wide range, the difficulty with…
How do you measure ROI or ROAS for affiliate programs like connexity, shopbots and AWIN? Many of our clients use the data driven attribution in windsor.ai to measure the performance of affiliate and price-comparison marketing channels. The multitouch attribution modelling gives you the conversions or revenue the affiliate programs helped bring. This is not…
Building the annual marketing plan is never easy and with fast-moving new ad-formats and platforms, it’s becoming increasingly difficult. You need to take into account business goals and objectives to create a marketing strategy based on how to reach those. It’s easy to either make the plan too complex and not actionable, or too rigid…
The New Year has just begun and if you are still working around old PPC strategies, then it’s time for you to add some latest ones to your list. After all, you got to become the PPC master and make the most out of your campaigns in 2020. Many businesses use PPC management software to…
What if your best customers come through a channel you overlook? Maybe it wasn’t the right decision to turn off that high traffic Google Ads campaign because of no conversions? Those visitors might get back to your website a few times more and eventually buy your stuff. Maybe it’s just you didn’t know it? So…
Where digital marketing has completely changed the dynamics of marketing and advertising in the past few years, there are some serious challenges that have been brought out in the digital marketing world. Many of these challenges are widely considered as the measurement or tracking issue rather than the marketing performance issue. In order to solve…
It is extremely tough to identify marketing channels where you can put more efforts for getting desired results and stop working on those channels that are killing your marketing budget. But, with the help of attribution modeling, you can discover all those hidden marketing campaigns and touch-points that can effectively boost the revenue of the…
It is quite helpful to have expertise in handling attribution modeling as a successful marketer because it will help you identify the areas where you should spend and not spend your marketing budget. However, sometimes, lack of knowledge becomes an issue and instead of revealing the truth, marketers start to make guesses regarding attribution modeling.…
With the passage of time and advancement in business technology, digital marketing services are becoming the forefront channel for businesses to promote themselves and acquire new customer’s. From a small 15 person company to enterprises with over 5000 employees, digital marketing has become ever essential. As digital marketing continues to introduce new terms as a…
Finding a good media marketing and advertising agency in a place like Singapore might seem easy (because it’s a very small country) but in reality, it’s difficult. Being in a small country, the marketing agencies might be a handful, but similarly there references would be too. When looking for advertising agencies in Singapore and digital…
Key Performance Metrics lays the foundation of any effective PPC marketing campaign. However, the importance is not given to metrics that can assist them in tracking the failure or success of their PPC investments. They focus equally on other complicated factors to measure the impact of their PPC marketing which keeps them away from identifying…
Marketers and companies have been struggling to match Facebook conversions to Google Analytics data, with no luck. And they won’t succeed so easily. That’s because they both use different attribution models. Google tracks cookies on a single device at a time. While Facebook follows user activity spanning many devices. Now, marketing problems arise due to…
The performance marketing and attribution modelling startup I founded likely made 40 million CHF more in profit than Siroop in its first year. As you maybe heard Siroop is now being folded into microspot: https://www.blick.ch/news/wirtschaft/coop-uebernimmt-komplett-swisscom-gibt-onlineshop-siroop-ch-den-schuh-id8244357.html This isn’t because we did anything particularly remarkable. Typically our clients improve their marketing ROI 15% or more. We focused on…
If you read our “What to Focus on in Marketing Attribution”, you probably know what it is and how you can make the most of it. However, sometimes, we need more inspiration to get started with innovative things in life and bid adieu to the traditional ways that are of less importance. In this post,…
Got a mature analytics platform? Great! Have a physical store where customers interact with your business face-to-face? Excellent! But are you connecting those experiences together? Let’s put the two halves together! You can’t get a comprehensive view of your relationship with your customers without tying together the offline and online streams together…
TODAY’S MARKETING ENVIRONMENT AND THE COMMON PITFALLS Marketing attribution has never been more impactful, yet complicated as it is today. Thanks to the influx of marketing channels and devices, layers of complexity are added to what was, a few years ago, a simple funnel. Concurrently, data is easier to track, and there is a hype around…