Google Analytics can provide a considerable amount of data that is useful for running an online business. But that data is raw and making the most of it can be a challenge. That’s why we highly recommend you connect Google Analytics to Power BI. You can do that easily with Windsor.ai. Just follow this easy…
To make the most of your Shopify data, you need to know how to create API credentials for Shopify. Creating API credentials also protects data and ensures smooth integration. However, as opposed to other connectors, setting up a Windsor.ai connector is extremely simple. It can only be done via the Shopify App Store Just locate…
Google BigQuery is a Platform as a Service offering. It is commonly used by performance marketers to store their marketing information. Querying Google Sheets data in BigQuery helps access it. Connecting Google Sheets to BigQuery has become important for more than one reason. Here are a few: Data in BigQuery has become a source of…
Working on Google Sheets, at times, we need to import data from one sheet to another. The simplest way to do it is to copy and paste. It works when you are dealing with a handful of rows and columns and the data is static. However, it isn’t the best way if you are working…
Introduction This post introduces pywindsorai, which can help you analyze your ad campaign performance over multiple channels simultaneously. Developers can use this tool to measure the performance of their campaigns, compare and contrast RoI between different marketing platforms. Being a Python library, they can then use this data directly with their favorite data analysis and…
Our Google Ads vs. Facebook Ads Dashboard Template for Google Data Studio helps you to get a simple one page overview how Google Ads and Facebook Ads perform. Data from Google Analytics is blended with the costs from Google Ads and Facebook Ads. The dashboard provides insights on a channel and campaign level. You can…
Are you a marketer who uses Google Sheets? Connecting Facebook Ads to Google Sheets allows you to create reports, transform and blend data or pass them on to other platforms like Google Data Studio. This article covers getting automatically refreshed Facebook Ads data into Google Sheets. This includes but is not limited to conversion metrics…
Having fresh Facebook Ads in Power BI is very useful. Especially in case you are investing heavily into Facebook and Power BI is your central reporting platform. In this article we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes and you can choose between >200 different…
Is BigQuery part of your data stack? If yes, this tutorial will guide you on how to set up your automated data pipelines. Google has great support for it’s own products but in 99% of all cases, you have other platforms on your marketing stack. In this article/youtube tutorial we will guide you how to…