This Google Search Console Report template helps you to visualise your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real time. Follow…
This Media Overview Report dashboard template fetches all of your advertising data and then visualises it in a single view. This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default it connects to your analytics data set (Google Analytics) and connects them with your media data.…
In case you have not tried it yet, Calendly has a great Google Analytics integration. It does the job well for basic goal tracking requirements. The setup is pretty much one click. While working with a client who is using our attribution platform I discovered that attribution is quite hard to do with this…
Google Analytics does not allow you to store any personally identifiable information. CRM systems often allow last-click tracking using UTM or their own parameters. This situation leaves marketers with siloed data. On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing…
With the Stripe connector you can easily import and match all your revenue data and understand the impact of your marketing spend to revenue and customer lifetime value To get started you will need to follow the steps below: Create a token in Stripe Log in to your Stripe account, head to Developers > API…
This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Once it’s all connected you can then get an understanding…
GCLID’s by default are not available in Google Analytics. We had many clients wanting to store GCLID’s into a custom dimensions in Google Analytics. There are multiple ways of doing this but the easiest way is using Google Tag Manager. Check out our how to and learn how to do it in 5 minutes.
If you’re looking to adjust your media buys it pays out to simulate outcomes. This Google Sheets PPC Planning Template can help you with your media planning. Simply connect your marketing sources and get started. This template focuses on ROAS based outcomes. During the current crisis many media buyers have to adjust media buys…
With the Tableau connector you can easily connect Tableau with Windsor.ai Our Tableau Connector allows you to visualise all your Windsor.ai data directly in Tableau. To get started you will need to follow the steps below: Configure the Windsor.ai Connector in your Tableau Desktop Open Tableau Desktop, head to Connect > To a Server >…
If Excel is your preferred reporting tool, do check out the Excel Marketing Reporting Template. If you’re buying media across channels, this template connects all of your data together into a single report. The standard template covers the most common channels and metrics. Modifying it to add additional channels is straightforward and doesn’t take you…
Trying to stay on top of all your marketing spendings can be a daunting task. Especially when you advertise on many channels it often involves manual work. This Google Sheets Budget Pacing Template will help you save a lot of time. You can easily connect data from any platform we support and see what requires…
Google Sheets is a powerful tool. When it comes to importing and connecting all the available data for marketing reports it is the go to solution for many marketers. It’s very easy to do simple data cleaning like date transformations and removal of unwanted subsets of data. This is often done as a step before…
Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads and understand their contribution to your marketings goals. It includes reporting on all channels on a Channel Groupings level to make it easy to understand…
Data integration and multi-touch attribution is clearly a topic that is often talked about but hardly ever implemented. This introduction should help you to understand what steps you will need to take to get started in less than 10 minutes on your own: Integrate your analytics data from Google Analytics Integrate your costs data Google…
When and why the lead forms integration is needed A lead form is a form that allows a customer to provide his/her contact information to the advertiser. The form contains a few fields that are filled in by the customer, and a button to apply for a product/service, book a follow-up call/email, get a price…
