LinkedIn is now more than a place where people tell others about their job and experience. It is even more than a place where you advertise new open positions and look for a new job. LinkedIn is now also a powerful marketing tool and, potentially, a large database. LinkedIn data is often not easy to…
To say that digital marketing is one of the fastest-growing industries would be an understatement. You must be aware of how fast the industry is growing – especially in the last few years. In the US alone, it was worth almost $43.5bn in 2020. The annual compound growth is estimated to be 18.2% until 2028. Now you…
This guide covers known issues and limitations with getting the Windsor.ai data to Microsoft Power BI. You will find it useful, even if you use other connectors. You can integrate the data collected by Windsor.ai into the Microsoft Power BI visualization tool in more than one way. Windsor.ai users with their API Key and selected…
Data transformation is the process of changing data from one format to another. It is a necessary step in data integration. It could include multiple activities like removing duplicates, converting data types, aggregating multiple sources, or more. Why transform data? One of the more common reasons to transform data is the comparison with data from…
Google Data Studio is a feature-rich and powerful tool. However, most marketers use only a few features. A part of the reason is not many would have the time to explore all available options. Hence, we decided to put together Google Data Studio tips to help marketers and analysts. Also read: What is Google Data…
Google BigQuery is a Platform as a Service offering. It is commonly used by performance marketers to store their marketing information. Querying Google Sheets data in BigQuery helps access it. Connecting Google Sheets to BigQuery has become important for more than one reason. Here are a few: Data in BigQuery has become a source of…
Working on Google Sheets, at times, we need to import data from one sheet to another. The simplest way to do it is to copy and paste. It works when you are dealing with a handful of rows and columns and the data is static. However, it isn’t the best way if you are working…
While Google Sheets is a good tool for small businesses, it does have its shortcomings. Connecting Google Sheets to Power BI, Tableau, or Google Data Studio can help overcome a few of its shortcomings. As a Google Sheets user, you would know how it falls short of data visualization options. Also, if you’ve ever tried…
Introduction This post introduces pywindsorai, which can help you analyze your ad campaign performance over multiple channels simultaneously. Developers can use this tool to measure the performance of their campaigns, compare and contrast RoI between different marketing platforms. Being a Python library, they can then use this data directly with their favorite data analysis and…
To get started Connect your marketing data to Windsor.ai here Register or login if you already have an account. 2. Important: For this dashboard to work, please make sure that you also connect a Google Analytics data set and select the goals you want to track. In case you are an e-commerce store, select…
This tutorial will help you to connect your Google Campaign Manager (DCM) Customer Journeys (Path to conversion reports) (Optional) Media costs, clicks, impressions into Windsor.ai. Customer journeys will be modelled using Windsor.ai’s data driven attribution. There are a few steps involved to get it up and running. Table of contents Creating a Windsor.ai account Granting…
Microsoft Power BI Facebook Ads Report Dashboard Template Entirely Groomed Data Pipelines (channel) for Marketing unit. Try it for free>> Facebook Ads Facebook is the world’s ultimate prominent social chain, implemented with a supreme promoting network where billions of dollars are depleted yearly. Vendors like using Facebook Ads ads to influence and connect their marked…
This Facebook Ads vs Google Ads Report template for Power BI Desktop helps to visualize your performance data in one single place. If you are working for your agency, this template will help you to save time. The target audience for agencies is clients. For internal teams, this dashboard helps with a high-level overview of…
Are you struggling with manual downloads of your Amazon MWS reports? Is your reporting platform Power BI? If the answer to both of these questions is yes, what follows next is going to save you a lot of time. We’ll show how to connect Amazon MWS reports into Power BI with an always-on data feed.…
Is Power BI the main tool in your reporting stack? If you need to get your HubSpot data connected, this is the right place to start. This article will guide you how you get your HubSpot data into Power BI for further analysis. You’ll have access to all HubSpot data and the whole process should…
Comprehensive Power BI Facebook Ads Marketing Report Exploring a wide range of Facebook Ads metrics was always a challenge. Now, with this .pbix template, you can go deep into the data and discover the relationships between different conversion metrics. When you connect your data and apply your API Key, you can start analyzing your data.…
Try our Facebook Ads ROAS Power BI Desktop Report This .pibx template will let you explore the data once you connect your data and apply your API Key. If you are an advanced Power BI user, using this format, you can explore the data in more detail. This Facebook Ads ROAS Power BI Report template…
This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Connect your data for free trial >> Once it’s all…
Are you a marketer who uses Google Sheets? Connecting Facebook Ads to Google Sheets allows you to create reports, transform and blend data or pass them on to other platforms like Google Data Studio. This article covers getting automatically refreshed Facebook Ads data into Google Sheets. This includes but is not limited to conversion metrics…
Having fresh Facebook Ads in Power BI is very useful. Especially in case you are investing heavily into Facebook and Power BI is your central reporting platform. In this article we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes and you can choose between >200 different…
Cover your marketing statistics in an uncomplicated spreadsheet? Our marketing dashboard template endeavors visual and rapid illustrations that can minimize time and cultivate performance. Excel Google Search Report Dashboard Template Highlights You can download the sales dashboard template in Microsoft Excel and Google Sheets composition. You can also utilize the template by…
To effectively use any platform and LinkedIn Ads, you need first to understand your marketing goals and then understand the data, by using this LinkedIn Ads Overview Report template. You should know each measured quantity and how they interact with each other. Using the simple LinkedIn Ads overview Report Template, you can start to study…
For visualizing your Microsoft Bing Ads, you can now use the Excel Bing Ads Overview Report Template. Using the Bing Ads Overview Report template, you can create charts for the Bing Ads in Excel in just a few clicks. In this template, we are using these metrics: Source Campaign Clicks Impressions Spend CPC CMP,…
If Excel is your preferred reporting tool, do check out the Excel Facebook Ads Overview Report Template. This Facebook Ads Overview Report template helps you to visualise your Facebook Ads into Excel in a few clicks. Dimensions and metrics visualised in this report are Source Campaign Adset Name Clicks Impressions Spend Cost per conversion as…
This Power BI LinkedIn Ads Report Dashboard Template helps you to visualize your LinkedIn Ads into Power BI in a few clicks. Dimensions and metrics visualized in this report are Campaign Clicks Impressions Spend CPC CPM Likes Reactions Total Engagements It queries the data through our connector and makes it available in real-time. Follow the…
This Bing Ads Power BI Report Dashboard Template helps you to visualize your Bing Ads into Power BI in a few clicks. Dimensions and metrics visualized in this report are Date Campaign Clicks Impressions Spend Conversions Revenue It queries the data through our connector and makes it available in real-time. Follow the steps outlined…
Automate your data extraction with Windsor.ai API Immediately extract your marketing statistics and feed it into Power BI, Tableau, Looker, Qlik, or any other Business intelligence ( BI ) tool, the database that backs CSV inputs or JSON . with just a few clicks you can Connect to any of the 50+ supported…
Do you have many returns or cancellations on your ecommerce transactions? This is a very common pattern in most of Europe and parts of Asia. Your ecommerce platform (Shopify, Magento, …) will likely tell you a different story than Google Analytics Ecommerce. You are not alone with this challenge. We receive many questions on…
Is BigQuery part of your data stack? If yes, this tutorial will guide you on how to set up your automated data pipelines. Google has great support for it’s own products but in 99% of all cases, you have other platforms on your marketing stack. In this article/youtube tutorial we will guide you how to…
Do you want to get all your performance marketing, CRM and analytics data visualised in Excel? To get there without spending too much of your time copy/pasting data, the instructions below will help you to set up your automated data-pipelines. You can connect to all the most commonly used platforms on the market Google…
This Google Search Console Report template helps you to visualize your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real-time. Follow the…
This Media and SEO Overview Report dashboard template fetches all of your advertising data and then visualizes it in a single view. It has two pages, one with the Media Overview, which helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics)…
In case you have not tried it yet, Calendly has a great Google Analytics integration. It does the job well for basic goal tracking requirements. The setup is pretty much one click. While working with a client who is using our attribution platform I discovered that attribution is quite hard to do with this…
Google Analytics does not allow you to store any personally identifiable information. CRM systems often allow last-click tracking using UTM or their own parameters. This situation leaves marketers with siloed data. On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing…
With the Stripe connector you can easily import and match all your revenue data and understand the impact of your marketing spend to revenue and customer lifetime value To get started you will need to follow the steps below: Create a token in Stripe Log in to your Stripe account, head to Developers > API…
GCLID’s by default are not available in Google Analytics. We had many clients wanting to store GCLID’s into a custom dimensions in Google Analytics. There are multiple ways of doing this but the easiest way is using Google Tag Manager. Check out our how to and learn how to do it in 5 minutes. Using…
PPC report templates: Best free performance marketing reports for Google sheets At Windsor.ai, we strive to make marketing reporting as effortless as possible for our users. In this post, we will discuss the best reporting templates for Google Sheets. If you’re looking to adjust your media buys it pays out to simulate outcomes. This…
Tableau is widely used for data visualization. To get your Google Analytics, Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads to Tableau is easy. Depending on your set up you work with a set of spreadsheets or database tables. Using a service like what I describe below is a good alternative to get started fast…
Free digital marketing reporting templates for Microsoft Excel If you are looking to create engaging marketing reports in excel, Windsor.ai for Excel can prove to be a convenient tool to collect data from all popular marketing platforms like Facebook, Google Analytics, Google Ads, and many other similar sources into Excel in just a few clicks.…
Trying to stay on top of all your marketing spendings can be a daunting task. Especially when you advertise on many channels it often involves manual work. This Google Sheets Budget Pacing Template will help you save a lot of time. You can easily connect data from any platform we support and see what requires…
Our Power BI Multichannel Marketing Attribution Dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads Twitter Ads and understand their contribution to your marketing goals. It includes reporting on all channels on a Channel Groupings level to…
Data integration and multi-touch attribution is clearly a topic that is often talked about but hardly ever implemented. This introduction should help you to understand what steps you will need to take to get started with advanced marketing attribution modelling in less than 10 minutes on your own: Integrate your analytics data from Google Analytics…
When and why the lead forms integration is needed A lead form is a form that allows a customer to provide his/her contact information to the advertiser. The form contains a few fields that are filled in by the customer, and a button to apply for a product/service, book a follow-up call/email, get a price…