Data integration and multi-touch attribution is clearly a topic that is often talked about but hardly ever implemented. This introduction should help you to understand what steps you will need to take to get started in less than 10 minutes on your own: Integrate your analytics data from Google Analytics Integration your costs data from…
When and why the lead forms integration is needed A lead form is a form that allows a customer to provide his/her contact information to the advertiser. The form contains a few fields that are filled in by the customer, and a button to apply for a product/service, book a follow-up call/email, get a price…
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