November 2019 Release Google Analytics 360 View Through Conversions 1

Windsor.ai – November 2019 Release: Google Analytics 360 View Through Conversions

Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…

data studio template marketing attribution

Data Studio template for multichannel marketing attribution

Quite many of our users use data-studio for management reporting, here is a template to make it easier: https://datastudio.google.com/open/1vZy6Th9WoSbvB0R5ZNleu_Uz42ZhDa4z   To start using it: Sign up for windsor.ai here: https://onboard.windsor.ai/ Start using the template here: https://datastudio.google.com/open/1vZy6Th9WoSbvB0R5ZNleu_Uz42ZhDa4z     You can of course use windsor.ai dashboards for the budget and bid optimiser but for those who…

Top 3 lead generation experiments

Top 3 Lead Generation Experiments

The world is changing at a pace faster than ever. Humans’ ability to adapt to technological change is increasing, but it is not keeping pace with the speed of scientific & technological innovation.   As Thomas Friedman notes in his book Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of…

Attribution modelling

What is attribution modelling?

Here in this video we take a look at what is attribution modelling.   The video is quite basic but covers the basic aspects and also why attribution modelling is important.   Here we go more into the different models https://www.windsor.ai/list-of-attribution-models/ And here is wikipedia’s definition of attribution modelling: https://en.wikipedia.org/wiki/Attribution_(marketing) Though the definition there as…

Club Med chooses Windsor.ai for machine-learning attribution modelling and optimisations after seeing ROI uplift of 34% during a pilot

Singapore, 24 October 2019 – Club Med, a company specialising in all-inclusive holidays, has selected attribution modelling and data integration company Windsor.ai to provide regional insights and optimisations after a successful pilot. The optimisations will cover 7 markets, including Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan. The decision to onboard additional countries onto the…

How to evaluate your retargeting vendors?

Retargeting ads, also known as remarketing, are gaining momentum in the paid media arena. According to Baymard.com 69.57% of online purchases are abandoned at the shopping cart. Remarketing can be a strong influence to reengage and help to close the deal. The emphasis here is on the word help. From our experience, remarketing plays really…

Attribution modelling in R

Attribution modelling in R an example Here I am going into some examples in attribution modelling in R. It is a complex topic and much more can be said about it than I will be able to do here. I will here go hands on mostly into the markov model using the channel attribution package…

Billiger de logo.svg

Billiger.de api and advanced customer journey analysis

  Price-comparison sites like billiger.de, toppreise.ch and comparis.ch can be very profitable marketing channels. This is true especially in e-commerce, but also some other competitive industries. The billiger.de api is not necessarily required even though it helps with optimisations and automating the data-flows. The attribution modelling and measuring the marketing ROAS based on multi-touch attribution…

Top mistakes in Corporate Venturing

I have been involved with and founded a number of startups. I founded Finland’s first VoIP operator in 2003, we got up to 500 enterprise customers before we sold the company five years later. I was the lead Data Scientist at Pryte, a startup acquired by Facebook in 2014. I was the head of Data…

connexity tags marketing roas

Connexity tags and tracking advertising ROAS

Many of our clients are using Connexity for advertising and it is generally performing really well. Some of our clients have been quite surprised how well it performs once they see the ROAS. This can easily be achieved in parallel to using the connexity tags.   Typical client situation is that they use Google Analytics…

API documentation

Windsor.ai API query documentation   Quite many of our users have been asking about visualising data in Data Studio, PowerBI or Tableau. Some also asked to be able to pull data into R or Python. We are therefore publishing an API to support connectivity into any tool. Later we will also support not only pulling data…

data driven attribution

Data driven attribution models

  Google has rolled out the data driven attribution to most accounts now. It requires quite a large amount of data to work though. Using data driven models simplify optimisations. When the models work they make it easier to analyse campaigns based on the amount of revenue or conversions they have contributed with. This makes…

How to benefit from marketing attribution

Marketing attribution is surfacing in marketing discussions more and more. Marketing attribution arrives with the promise of solving an old problem. How to know which half of the marketing budget is wasted. It was famously John Wanamaker who coined the phrase first. However, marketing attribution is complicated. Attribution is not complicated because of the algorithms…

How to optimize your PPC marketing

That is something quite many of us would like to do. CPC’s get more expensive constantly so therefore getting the most out of the budget is important. For those interested in more background on PPC marketing: https://en.wikipedia.org/wiki/Pay-per-click Google is getting quite smart about understanding what kind of clicks are valuable to the user (=the searcher…

salesforce crm to google analytics online offline customer journey

Connecting Salesforce CRM to Google Analytics

Salesforce, without mincing words, is one of the best (if not the best) customer relationship management platforms used by CRM experts the world over. Its importance in the overall improvement in customer service, creating efficiency, managing database, fostering better communication with clients and other well-documented benefits cannot be overlooked. On the other hand, Google Analytics…

Windsor.AI is in the list of top 15 the most important Marketing Attribution Vendors

Windsor.AI: A Top Marketing Attribution Vendors

Research and Markets has named Windsor.AI as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide. This list is based on an in-depth competitive analysis of key players in the marketing attribution software market which looks into their company profiles, recent developments, and key marketing strategies. With the growing number of marketing…

Automatic-Google-Ads-Bids-Opitmisation

Automatically Optimise Ads Bids, with our Google Ads Bids Optimiser

Windsor.ai has been successfully providing data-driven insights on good-performing vs. bad-performing campaigns for enterprises globally. Our attribution modelling software utilizes advanced Machine Learning (ML) and AI (Artificial Intelligence) algorithms to scour heaps of marketing big data to uncover real marketing intelligence. With our growing user-base and need for automating the bid optimisation processes, we have…

Siroop

How we made 40 000 000 CHF more in profit than Siroop

The performance marketing and attribution modelling startup I founded likely made 40 million CHF more in profit than Siroop in its first year. As you maybe heard Siroop is now being folded into microspot: https://www.blick.ch/news/wirtschaft/coop-uebernimmt-komplett-swisscom-gibt-onlineshop-siroop-ch-den-schuh-id8244357.html   This isn’t because we did anything particularly remarkable.   Typically our clients improve their marketing ROI 15% or more. We focused on…

The True Cost of a Click

The True Cost of a Click

What is the price of a click? Facebook says a click in Southeast Asia is $0.11, this however is not the true cost of a click as implied by the title. In “Clicks, Clicking Away to Obscurity” we concluded that there is a lack of direct correlation between clicks and the desired business action (conversion).…

Money-throwing-act.

On Wasting $520 000 on Advertising and the Importance of Attribution Modelling

Or alternatively: Why attribution modelling is important and how you can avoid wasting your  advertising budget   This true story is all too common: A medium sized e-commerce company was looking to increase their sales. They were already spending six figure amounts on Google AdWords, display and search campaigns. These Google Adwords campaigns were generating almost…

markov_attribution_model

Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance

A Markov graph illustrating probabilities of individuals interacting with certain channels proceeding to another channel or to a conversion, as output from Windsor.Ai Attribution Insights for a Switzerland-based company. Facebook and Google are significant in leading to a conversion, with Admeira and Tamedia relevant but not nearly as influential.   Here at Windsor.ai, we are…

BettyBossyAttribution

Betty Bossi chooses windsor.ai for marketing attribution modelling and budget optimisation

Betty Bossi chooses Windsor.ai for attribution modeling and customer journey insight and campaign optimisation. “We are thrilled to support Betty Bossi with attribution modelling and optimising user journeys and campaigns across the multiple touch points. We are excited that Betty Bossi is looking to use advanced methods like machine learning and algorithms like Markov Models for the…

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Tableau vs Qlik vs Looker: which tools are right for your Business Intelligence dashboard needs?

So you’ve managed to integrate data across your various analytics streams as well as from your offline customer relationship management (CRM) system. You want to extract Business Intelligence (BI) from it, but which dashboard system is best for you? Let’s find out, taking a look at the offerings from three different competitors: Tableau, Qlik, and…

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Case study: How leading digital agency P+SBD connected all data sources to a real-time Tableau dashboard

About the Company P+SBD is a leading digital marketing agency headquartered in Finland. The company focuses on information technology and data to create compelling marketing strategies for other business and maximize returns on marketing investments. P+SBD has a number of high-profile clients, including Finland University.   The Problem P+SBD wanted to unify their data streams with…