November 2019 Release Google Analytics 360 View Through Conversions 1

Windsor.ai – November 2019 Release: Google Analytics 360 View Through Conversions

Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…

Automatic-Google-Ads-Bids-Opitmisation

Automatically Optimise Ads Bids, with our Google Ads Bids Optimiser

Windsor.ai has been successfully providing data-driven insights on good-performing vs. bad-performing campaigns for enterprises globally. Our attribution modelling software utilizes advanced Machine Learning (ML) and AI (Artificial Intelligence) algorithms to scour heaps of marketing big data to uncover real marketing intelligence. With our growing user-base and need for automating the bid optimisation processes, we have…