pbww chooses windsor.ai

Photobook Worldwide chooses Windsor.ai to automate data pipelines and attribution modeling

Singapore, 06 December 2020 – Photobook Worldwide, an e-commerce business that provides a unique experience in preserving meaningful memories through fully customizable premium printed photo albums choses Windsor.ai to automate their data pipelines. Established in 2005 in Malaysia, Photobook Worldwide currently hold offices in Australia, Canada, Malaysia, Thailand, Indonesia, and the Philippines serving over 100…

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november 2019 release windsorai

Windsor.ai – November 2019 Release: Google Analytics 360 View Through Conversions

Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…

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Automatically Optimise Ads Bids, with our Google Ads Bids Optimiser

Windsor.ai has been successfully providing data-driven insights on good-performing vs. bad-performing campaigns for enterprises globally. Our attribution modelling software utilizes advanced Machine Learning (ML) and AI (Artificial Intelligence) algorithms to scour heaps of marketing big data to uncover real marketing intelligence. With our growing user-base and need for automating the bid optimisation processes, we have…

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Pic 2. Attribution Modelling Scenario

Model Attribution For Dummies

Suppose YOU own a small old-school electronics warehouse carrying an inventory of PC parts, laptops and electronics components. So far you have hired 3 Sales Assistants to work 9/5 at your store.   One day first of the Assistants sees a potential customer staring at a new laptop model at the warehouse’s front showcase. Not…

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