Singapore, 24 October 2019 – Club Med, a company specialising in all-inclusive holidays, has selected attribution modelling and data integration company Windsor.ai to provide regional insights and optimisations after a successful pilot. The optimisations will cover 7 markets, including Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan. The decision to onboard additional countries onto the platform comes after a successful pilot in which Club Med saw an uplift in ROI of 34% in a comprehensive A/B test.
In a statement to Marketing, Regional Marketing Manager, Asia Pacific Jamie Ng said Club Med’s key objective was to get a deeper understanding of customer journeys and bring all marketing data into a central repository.
“Club Med strives to continually reinvent happiness for families across Asia, and so understanding our interaction with these consumers whether online or in-resort is key for us to deliver against that promise. Windsor’s attribution modelling allows us to craft better and more seamless stories on our online touchpoints, all while driving better business results,” Ng explained.
“We are thrilled to support Club Med with attribution modelling and optimising user journeys and campaigns across the multiple touch-points. “ says Matthias Kraaz, Windsor.ai’s COO. “We are excited that advanced methods like machine learning and algorithms like the Markov Models impacted the ROI for Club Med in such a positive way so quickly. The optimisation recommendations, set up in an A/B test, increased the ROI by 34% in a period of only 4 weeks.”
The classic attribution models, such as first and last touch, represent reality only very schematically. The customer moves across the most diverse channels until it comes to a transaction.
About Club Med
Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites. Today, Club Med is the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples. Club Med operates nearly 70 resorts, of which 85% are rated Premium & Exclusive Collection. Present in 30 countries around the world, the Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), representing 110 nationalities.
Windsor.ai is a modern data integration and digital advertising company. By harnessing AI-based customer journey analysis through advanced attribution models, the Windsor.ai Attribution Insights platform drives sales revenue without a need to increase marketing expenditures. With Windsor’s platform, marketers gain access to an accurate understanding of their customers, enabling data-driven decision making and substantial improvement in MROI.
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