Criteo offers personalised remarketing for e-commerce advertisers. The service works with e-commerce retailers which want to serve personalised display ads to potential customers.
Connect Criteo to Google BigQuery with Windsor.ai
Stream all your media and ads data from from Criteo to Google BigQuery
|Campaign||TEXT||The Campaign Name|
|Device||TEXT||The Device Type|
|Advertiser||TEXT||The Name of the Advertiser|
|Clicks||NUMERIC||Number of times that your Criteo ads have been clicked|
|Spend||NUMERIC||Total cost of your campaigns|
|Total Cost||NUMERIC||Total cost of your campaigns (Duplicate)|
|Impressions||NUMERIC||Number of times your Criteo ad is displayed to a user on publishers’ websites|
|Transactions||NUMERIC||The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.|
|Revenue||NUMERIC||The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.|
|Ad Network Conversions||NUMERIC||The Ad Network Reported Conversions|
|Ad Network Revenue||NUMERIC||The Ad Network Reported Revenue|
|Post-View Transactions||NUMERIC||Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.|
|Post-View Revenue||NUMERIC||The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales|
|Post-View and Click Transactions||NUMERIC||The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers|
|Post-View and Click Revenue||NUMERIC||Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers|
|Audience||NUMERIC||Number of distinct cookies to which Criteo had the opportunity to make a display|
|Reach||NUMERIC||Share of the audience exposed to at least one Criteo display ad (percentage)|
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