Connect Google Search Console to Google Data Studio with Windsor.ai

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Finally, all your website search data from Google Search Console available in Google Data Studio

About Google Search Console

Google Search Console is a service offered by Google which allows owners of websites to understand the visibility of their websites and check for issues on indexing and various other topics. It was formerly known as Google Webmaster Tools.

About Google Data Studio

Google Data Studio helps you visualise your data in customisable reports and dashboards. Connect your analytics, media or raw data and start creating dashboards.

Templates for Google Search Console and Google Data Studio

9 Google Advanced-Data Studio & Google Sheets Search Console reports

You can find all sorts of helpful insights via Google Search Console – while you know where to seek. You may now use Windsor to pull your GSC data in your chosen Tablet Tool, Google Data Studio, BI tool, or data storage instead of crawling around through a native user interface to locate such golden sticks.

Google Sheets is the best bet for you if you want to get into the details and examine your traffic for particular search requests or sites. You may download and organize your data in tables with formulas. In other words, when it comes to internal reporting and AD HOC analyzes to a specialized audience Google Sheets is a solid solution.

If you use a visual dashboard with metrics, Data Studio must be your platform to monitor daily.

 

Google search console data analysis in Google sheets analysis

Let us have a look at Google Sheets at eight different GSC analyzes.

  1. Comparison of search performance of branded versus non-branded queries

If you want to discover quickly how much a specific site depends on branded traffic, it’s important to distinguish between branded or non-branded search inquiries. If your general traffic has decreased, it will assist to have a rough understanding, where exactly you are missing from, to separate branded and unbranded search inquiries.

 

You can select your trademark terms on the Options tab of our Google Sheets add-on. This can be done in the setup screen for the data source in Google Data Studio. If no brand terms are specified, we use your name as a brand name. Windsor connects closely with your brand name automatically.

  1. CTR construction and medium position curves

An analysis of your CTR curves can reveal a lot of insights into the traffic and activity of your website. This can lead to decreases in clicks even while the page ranks remain unchanged if Google changes the layout of the search engine results pages. These declines are easy to see by constructing and monitoring CTR curves.

  1. Download directory performance of the landing page

After analyzing high-level CTR questions and trends, breaking down directory page performance information can help you unearth additional insights.

Suppose you’re down your CTR. Does this occur on the entire site or only one section of the site that decreases? Or were the product pages more affected than their product category pages?

You can undertake a granular analysis to identify which pages or sections do not work well and find strategies for attracting more people with relevant questions.

Just pretend you are selling sneakers, and note that even if their SERP rank remains the same, your sneaker product pages begin to get fewer visits. In this situation, you may consider new techniques to improve your traffic on these pages, so you can extend your footprint (yeah, pun intended). Maybe you can make a guide to help folks select the best sneaker pair for various outdoor activities?

  1. Analysis of search requests for long and short-duty

You can divide the CTR or any other metric by the number of terms and its SERP position in the query if you need to rapidly examine how people are searching for your brand. For instance, you may use your pages to include those terms instead of a long-tail query if you discover 80 percent of the volume of requests that are three or fewer words.

  1. SEO and sponsored search data combined

You should not concentrate solely on SEO data if you want to maximize your SEO analysis. When you combine data from your search queries with data from Google Ads, you immediately see what works well and where chances exist for development.

You can answer the following questions by comparing the data from the Search Console and Google Ads side by side:

What are the highest search phrases you are currently converting through Google Ads with insufficient organic search clicks?

Do we obtain organic traffic significantly in some phrases that our Google Ads don’t target??

What is the ratio of clicks for a specific search query between payment and organic traffic?

  1. Combining Google Search Console information with Google Ads and backend data

By adding data from your backend to your SEO and Google Ads stats, you can go even farther in your research. For example, an e-commerce shop has an internal “health control” which displays how competitive they are compared to other businesses based on their industrial data in various product categories. This data is paired with data from the Google Search Console, which allows you to see how well they ranking on average for certain search inquiries.

 

  1. Analysis of impressions traffic volume

In the absence of excessive swings in printing for a long length of time, you can use these statistics to anticipate if demand for your category of products has increased or decreased.

The most important search impressions every cycle are also analyzed for which search queries. For instance, a clothing store could note that every spring buyer begins to hunt for specific blue coats and pants to plan their inventory. It also helps you to gain insight into the future and to have your paid advertising prepared early.

  1. Accuracy of data For high-traffic locations, accurate data can necessitate a large number of Search Console API requests from the Windsor system. In many cases, we have to split the date range into numerous smaller parts and then put them together in our system to ensure precision. The disadvantage of this strategy is that it may take some time to pull data.

 

Windsor introduces a new configuration to regulate data precision to make the process easier and faster. The options section is available in our add-on to Google Sheets and our Google Data Studio connector’s settings page. The data accuracy setting includes four options:

 

  1. Data Studio Dashboard Template Free Google Search Console

The first page in the template shows the most popular branded and non-branded requests impressions, clicks, and CTRs. The graphic below shows the branded and unbranded keyword positions of the CTR vs. SERP throughout the given period.

Getting started –  30 days Free trial  

Now you must be fully prepared with a tablet, a data studio, or a BI tool of your choice to build your first Google Search Console report.

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