Sample

 

https://connectors.windsor.ai/appsflyer?api_key=[your API key]&date_preset=last_7d&fields=date,country,source,campaign,spend,sessions,clicks,impressions,transactions,transactionrevenue,loyal_users&_renderer=csv


Fields

IDTypeNameDescription
activity_average_arpdauNUMERICARPDAUAverage revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API)
activity_average_dauNUMERICActivity Average DAUAverage daily active users (DAU) within the selected time frame (requires access to the Master API)
activity_average_dau_mau_rateNUMERICAverage DAU/MAU RateAverage DAU/MAU rate (requires access to the Master API)
activity_average_mauNUMERICActivity Average MAUAverage monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API)
activity_average_unique_users_af_add_to_cartNUMERICActivity - Average Unique Users - af_add_to_cartAverage unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
activity_average_unique_users_af_complete_registrationNUMERICActivity - Average Unique Users - af_complete_registrationAverage unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
activity_average_unique_users_af_content_viewNUMERICActivity - Average Unique Users - af_content_viewAverage unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
activity_average_unique_users_af_initiated_checkoutNUMERICActivity - Average Unique Users - af_initiated_checkoutAverage unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
activity_average_unique_users_af_loginNUMERICActivity - Average Unique Users - af_loginAverage unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API)
activity_average_unique_users_af_purchaseNUMERICActivity - Average Unique Users - af_purchaseAverage unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
activity_event_counter_af_add_to_cartNUMERICActivity - Event Counter - af_add_to_cartNumber of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
activity_event_counter_af_complete_registrationNUMERICActivity - Event Counter - af_complete_registrationNumber of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
activity_event_counter_af_content_viewNUMERICActivity - Event Counter - af_content_viewNumber of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
activity_event_counter_af_initiated_checkoutNUMERICActivity - Event Counter - af_initiated_checkoutNumber of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
activity_event_counter_af_loginNUMERICActivity - Event Counter - af_loginNumber of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API)
activity_event_counter_af_purchaseNUMERICActivity - Event Counter - af_purchaseNumber of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
activity_revenueNUMERICActivity RevenueRevenue reported within the selected time frame (requires access to the Master API)
activity_sales_in_usd_af_add_to_cartNUMERICActivity - Sales in USD - af_add_to_cartRevenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API)
activity_sales_in_usd_af_complete_registrationNUMERICActivity - Sales in USD - af_complete_registrationRevenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API)
activity_sales_in_usd_af_content_viewNUMERICActivity - Sales in USD - af_content_viewRevenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API)
activity_sales_in_usd_af_initiated_checkoutNUMERICActivity - Sales in USD - af_initiated_checkoutRevenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API)
activity_sales_in_usd_af_loginNUMERICActivity - Sales in USD - af_loginRevenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API)
activity_sales_in_usd_af_purchaseNUMERICActivity - Sales in USD - af_purchaseRevenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API)
activity_sessionsNUMERICActivity SessionsNumber of sessions performed within the selected time frame (requires access to the Master API)
af_adTEXTAdAd (requires access to the Master API)
af_ad_idTEXTAd IDAd ID (requires access to the Master API)
af_adsetTEXTAdsetAdset (requires access to the Master API)
af_adset_idTEXTAdset IDAdset ID (requires access to the Master API)
af_c_idTEXTCampaign IDCampaign ID (requires access to the Master API)
af_channelTEXTChannelChannel (requires access to the Master API)
af_keywordsTEXTKeywordsKeywords (requires access to the Master API)
af_prtTEXTPartnerPartner (Agency)
af_siteidTEXTPublisher IDPublisher ID (requires access to the Master API)
app_idTEXTApp IDThe App ID
arpu_ltvNUMERICARPUAverage revenue per user, for the users who installed in the selected time frame (LTV)
attributed_touch_typeTEXTTouch TypeTouch Type (requires access to the Master API)
average_ecpiNUMERICAverage eCPIEffective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. 
campaignTEXTCampaignCampaign Name
clicksNUMERICClicksNumber of clicks within the selected time frame
countryTEXTCountryCountry
crNUMERICConversion RateConversion Rate
ctrNUMERICCTRClick-Through Rate
dateDATEDateDate
event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cartNumber of occurrences of the event 'af_add_to_cart' (LTV)
event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registrationNumber of occurrences of the event 'af_complete_registration' (LTV)
event_counter_af_content_viewNUMERICEvent Counter - af_content_viewNumber of occurrences of the event 'af_content_view' (LTV)
event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkoutNumber of occurrences of the event 'af_initiated_checkout' (LTV)
event_counter_af_loginNUMERICEvent Counter - af_loginNumber of occurrences of the event 'af_login' (LTV)
event_counter_af_purchaseNUMERICEvent Counter - af_purchaseNumber of occurrences of the event 'af_purchase' (LTV)
impressionsNUMERICImpressionsNumber of impressions within the selected time frame
install_timeTEXTInstall TimeInstall Time (requires access to the Master API)
installsNUMERICInstallsNumber of installs within the selected time frame
is_primaryTEXTIs Primary AttributionIs Primary Attribution (requires access to the Master API)
loyal_usersNUMERICLoyal UsersNumber of loyal users who installed within the selected time frame
loyal_users_rateNUMERICLoyal Users/InstallsLoyal users/installs
roiNUMERICROIReturn on Investment over a certain time frame
sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cartRevenue reported as part of the reported events 'af_add_to_cart' (LTV)
sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registrationRevenue reported as part of the reported events 'af_complete_registration' (LTV)
sales_in_usd_af_content_viewNUMERICSales in USD - af_content_viewRevenue reported as part of the reported events 'af_content_view' (LTV)
sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkoutRevenue reported as part of the reported events 'af_initiated_checkout' (LTV)
sales_in_usd_af_loginNUMERICSales in USD - af_loginRevenue reported as part of the reported events 'af_login' (LTV)
sales_in_usd_af_purchaseNUMERICSales in USD - af_purchaseRevenue reported as part of the reported events 'af_purchase' (LTV)
sessionsNUMERICSessionsNumber of sessions created by the users who installed within the selected time frame (LTV)
sourceTEXTSourceMedia Source
spendNUMERICSpendTotal cost in the selected time frame
totalcostNUMERICTotal CostTotal cost in the selected time frame (alias for Spend)
transactionrevenueNUMERICTotal RevenueLifetime revenue generated by the users who installed in the selected time frame
transactionsNUMERICTransactionsNumber of installs within the selected time frame
uninstallsNUMERICUninstallsUninstalling users, who installed in the selected time frame (requires access to the Master API)
uninstalls_rateNUMERICUninstall RateUninstallation rate (requires access to the Master API)
unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cartNumber of unique users who performed the event 'af_add_to_cart' (LTV)
unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registrationNumber of unique users who performed the event 'af_complete_registration' (LTV)
unique_users_af_content_viewNUMERICUnique Users - af_content_viewNumber of unique users who performed the event 'af_content_view' (LTV)
unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkoutNumber of unique users who performed the event 'af_initiated_checkout' (LTV)
unique_users_af_loginNUMERICUnique Users - af_loginNumber of unique users who performed the event 'af_login' (LTV)
unique_users_af_purchaseNUMERICUnique Users - af_purchaseNumber of unique users who performed the event 'af_purchase' (LTV)