Sample

https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv


Fields

IDTypeNameDescriptionAvailable in connectors
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.0
googleanalytics
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.0
googleanalytics
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.0
googleanalytics
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.0
googleanalytics
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.0
googleanalytics
adclicksNUMERICClicksTotal number of times users have clicked on an ad to reach the property.0
googleanalytics
adcontentTEXTAd ContentFor manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).0
googleanalytics
1
facebook
adcostNUMERICCostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.0
googleanalytics
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.0
googleanalytics
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.0
googleanalytics
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.0
googleanalytics
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).0
googleanalytics
adgroupTEXTGoogle Ads: Ad GroupThe name of the AdWords ad group.0
googleanalytics
1
twitter
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.0
googleanalytics
admatchedqueryTEXTSearch QueryThe search query that triggered impressions.0
googleanalytics
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.0
googleanalytics
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.0
googleanalytics
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.0
googleanalytics
adquerywordcountTEXTQuery Word CountThe number of words in the search query.0
googleanalytics
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.0
googleanalytics
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.0
googleanalytics
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.0
googleanalytics
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.0
googleanalytics
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.0
googleanalytics
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.0
googleanalytics
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.0
googleanalytics
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.0
googleanalytics
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.0
googleanalytics
adxcoverageNUMERICAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 1000
googleanalytics
adxctrNUMERICAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.0
googleanalytics
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.0
googleanalytics
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.0
googleanalytics
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).0
googleanalytics
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.0
googleanalytics
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.0
googleanalytics
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.0
googleanalytics
adxviewableimpressionspercentNUMERICAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.0
googleanalytics
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.0
googleanalytics
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.0
googleanalytics
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.0
googleanalytics
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.0
googleanalytics
avgeventvalueNUMERICAvg. ValueThe average value of an event.0
googleanalytics
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.0
googleanalytics
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.0
googleanalytics
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.0
googleanalytics
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.0
googleanalytics
avgsearchdurationNUMERICTime after SearchThe average time (in seconds) users, after searching, spent on the property.0
googleanalytics
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.0
googleanalytics
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.0
googleanalytics
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.0
googleanalytics
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.0
googleanalytics
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.0
googleanalytics
bouncerateNUMERICBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).0
googleanalytics
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.0
googleanalytics
browserTEXTBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.0
googleanalytics
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.0
googleanalytics
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.0
googleanalytics
buytodetailrateNUMERICBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).0
googleanalytics
campaignTEXTCampaignFor manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).0
googleanalytics
1
facebook
2
google_ads
3
adroll
4
amazon_ads
5
amazon_mws
6
apple_search_ads
7
appnexus
8
appsflyer
9
awin
10
bing
11
cm360
12
criteo
13
dv360
14
googleanalytics4
15
linkedin
16
outbrain
17
pinterest
18
quora
19
reddit
20
rtbhouse
21
snapchat
22
twitter
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.0
googleanalytics
carttodetailrateNUMERICCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).0
googleanalytics
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).0
googleanalytics
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).0
googleanalytics
cityTEXTCityUsers' city, derived from their IP addresses or Geographical IDs.0
googleanalytics
1
klaviyo
cityidTEXTCity IDUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.0
googleanalytics
clientidTEXTclientid from google analyticsclientid from google analytics.0
googleanalytics
continentTEXTContinentUsers' continent, derived from users' IP addresses or Geographical IDs.0
googleanalytics
continentidTEXTContinent IDUsers' continent ID, derived from users' IP addresses or Geographical IDs.0
googleanalytics
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.0
googleanalytics
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.0
googleanalytics
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.0
googleanalytics
countryTEXTCountryUsers' country, derived from their IP addresses or Geographical IDs.0
googleanalytics
1
facebook
2
appsflyer
3
klaviyo
4
searchconsole
countryisocodeTEXTCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.0
googleanalytics
cpcNUMERICCPCCost to advertiser per click.0
googleanalytics
1
facebook
2
amazon_ads
3
linkedin
cpmNUMERICCPMCost per thousand impressions.0
googleanalytics
1
facebook
2
apple_search_ads
3
linkedin
4
pinterest
ctrNUMERICCTRClick-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).0
googleanalytics
1
facebook
2
google_ads
3
amazon_ads
4
appsflyer
5
linkedin
6
linkedin_organic
7
outbrain
8
pinterest
9
rtbhouse
10
searchconsole
currencycodeTEXTCurrency CodeThe local currency code (based on ISO 4217 standard) of the transaction.0
googleanalytics
datasourceTEXTData SourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.0
googleanalytics
dateDATEDateThe date of the session formatted as YYYYMMDD.0
googleanalytics
1
facebook
2
google_ads
3
adroll
4
amazon_ads
5
amazon_mws
6
apple_search_ads
7
appnexus
8
appsflyer
9
awin
10
bing
11
cm360
12
criteo
13
dv360
14
facebook_organic
15
googleanalytics4
16
hubspot
17
linkedin
18
linkedin_organic
19
outbrain
20
pinterest
21
quora
22
reddit
23
rtbhouse
24
salesforce
25
searchconsole
26
shopify
27
snapchat
28
stripe
29
twitter
30
twitter_organic
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.0
googleanalytics
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.0
googleanalytics
dayTEXTDay of the monthThe day of the month, a two-digit number from 01 to 31.0
googleanalytics
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).0
googleanalytics
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.0
googleanalytics
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.0
googleanalytics
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.0
googleanalytics
devicecategoryTEXTDevice CategoryThe type of device: desktop, tablet, or mobile.0
googleanalytics
domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.0
googleanalytics
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.0
googleanalytics
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.0
googleanalytics
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.0
googleanalytics
entrancerateNUMERICEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.0
googleanalytics
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.0
googleanalytics
eventactionTEXTEvent ActionEvent action.0
googleanalytics
eventcategoryTEXTEvent CategoryThe event category.0
googleanalytics
eventlabelTEXTEvent LabelEvent label.0
googleanalytics
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.0
googleanalytics
eventspervisitwitheventNUMERICEvents / Session with EventThe average number of events per session with event.0
googleanalytics
eventvalueNUMERICEvent ValueTotal value of events for the profile.0
googleanalytics
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.0
googleanalytics
exitrateNUMERIC% ExitThe percentage of exits from the property that occurred out of the total pageviews.0
googleanalytics
exitsNUMERICExitsThe number of exits from the property.0
googleanalytics
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.0
googleanalytics
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.0
googleanalytics
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.0
googleanalytics
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.0
googleanalytics
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.0
googleanalytics
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.0
googleanalytics
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.0
googleanalytics
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.0
googleanalytics
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.0
googleanalytics
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.0
googleanalytics
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.0
googleanalytics
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.0
googleanalytics
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.0
googleanalytics
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.0
googleanalytics
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.0
googleanalytics
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.0
googleanalytics
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.0
googleanalytics
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.0
googleanalytics
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.0
googleanalytics
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.0
googleanalytics
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.0
googleanalytics
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.0
googleanalytics
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.0
googleanalytics
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.0
googleanalytics
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.0
googleanalytics
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.0
googleanalytics
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.0
googleanalytics
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.0
googleanalytics
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.0
googleanalytics
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.0
googleanalytics
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.0
googleanalytics
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.0
googleanalytics
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.0
googleanalytics
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.0
googleanalytics
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.0
googleanalytics
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.0
googleanalytics
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.0
googleanalytics
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.0
googleanalytics
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.0
googleanalytics
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.0
googleanalytics
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.0
googleanalytics
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.0
googleanalytics
goalabandonrateallNUMERICTotal Abandonment RateGoal abandonment rate.0
googleanalytics
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.0
googleanalytics
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.0
googleanalytics
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.0
googleanalytics
goalconversionrateallNUMERICGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.0
googleanalytics
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.0
googleanalytics
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.0
googleanalytics
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.0
googleanalytics
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.0
googleanalytics
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.0
googleanalytics
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.0
googleanalytics
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.0
googleanalytics
goalvaluepervisitNUMERICPer Session Goal ValueThe average goal value of a session.0
googleanalytics
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.0
googleanalytics
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.0
googleanalytics
hostnameTEXTHostnameThe hostname from which the tracking request was made.0
googleanalytics
1
searchconsole
hourTEXTHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)0
googleanalytics
impressionsNUMERICImpressionsTotal number of campaign impressions.0
googleanalytics
1
facebook
2
google_ads
3
adroll
4
amazon_ads
5
apple_search_ads
6
appnexus
7
appsflyer
8
awin
9
bing
10
cm360
11
criteo
12
dv360
13
linkedin
14
outbrain
15
pinterest
16
quora
17
reddit
18
rtbhouse
19
searchconsole
20
snapchat
21
twitter
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.0
googleanalytics
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.0
googleanalytics
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.0
googleanalytics
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).0
googleanalytics
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).0
googleanalytics
internalpromotionctrNUMERICInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).0
googleanalytics
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).0
googleanalytics
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).0
googleanalytics
internalpromotionpositionTEXTInternal Promotion PositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).0
googleanalytics
internalpromotionviewsNUMERICInternal Promotion ViewsThe number of views of an internal promotion (Enhanced Ecommerce).0
googleanalytics
isoweekTEXTISO Week of the YearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.0
googleanalytics
isoyearTEXTISO YearThe ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.0
googleanalytics
isoyearisoweekTEXTISO Week of ISO YearCombined values of ga:isoYear and ga:isoWeek.0
googleanalytics
istrueviewvideoadTEXTTrueView Video AdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.0
googleanalytics
itemquantityNUMERICQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.0
googleanalytics
itemrevenueNUMERICProduct RevenueThe total revenue from purchased product items.0
googleanalytics
itemsperpurchaseNUMERICAvg. QTYThe average quantity of this item (or group of items) sold per purchase.0
googleanalytics
javaenabledTEXTJava SupportA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.0
googleanalytics
keywordTEXTKeywordFor manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).0
googleanalytics
1
facebook
landingpagepathTEXTLanding PageThe first page in users' sessions, or the landing page.0
googleanalytics
languageTEXTLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.0
googleanalytics
latitudeTEXTLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.0
googleanalytics
1
klaviyo
localitemrevenueNUMERICLocal Product RevenueProduct revenue in local currency.0
googleanalytics
localproductrefundamountNUMERICLocal Product Refund AmountRefund amount in local currency for a given product (Enhanced Ecommerce).0
googleanalytics
localrefundamountNUMERICLocal Refund AmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).0
googleanalytics
localtransactionrevenueNUMERICLocal RevenueTransaction revenue in local currency.0
googleanalytics
localtransactionshippingNUMERICLocal ShippingTransaction shipping cost in local currency.0
googleanalytics
localtransactiontaxNUMERICLocal TaxTransaction tax in local currency.0
googleanalytics
longitudeTEXTLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.0
googleanalytics
1
klaviyo
marginNUMERICMarginThis metric is deprecated and will be removed soon. Please use ga:ROAS instead.0
googleanalytics
mediumTEXTMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).0
googleanalytics
1
googleanalytics4
metroTEXTMetroThe Designated Market Area (DMA) from where traffic arrived.0
googleanalytics
metroidTEXTMetro IdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.0
googleanalytics
minuteTEXTMinuteReturns the minutes, between 00 and 59, in the hour.0
googleanalytics
mobiledevicebrandingTEXTMobile Device BrandingMobile manufacturer or branded name.0
googleanalytics
mobiledeviceinfoTEXTMobile Device InfoThe branding, model, and marketing name used to identify the mobile device.0
googleanalytics
mobiledevicemarketingnameTEXTMobile Device Marketing NameThe marketing name used for the mobile device.0
googleanalytics
mobiledevicemodelTEXTMobile Device ModelMobile device model.0
googleanalytics
mobileinputselectorTEXTMobile Input SelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.0
googleanalytics
monthTEXTMonth of the yearMonth of the session, a two digit integer from 01 to 12.0
googleanalytics
1
google_ads
networkdomainTEXTNetwork DomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.0
googleanalytics
networklocationTEXTService ProviderThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.0
googleanalytics
newusersNUMERICNew UsersThe number of sessions marked as a user's first sessions.0
googleanalytics
newvisitsNUMERICNew UsersThe number of sessions marked as a user's first sessions.0
googleanalytics
nthdayTEXTDay IndexThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.0
googleanalytics
nthhourTEXTHour IndexThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.0
googleanalytics
nthminuteTEXTMinute IndexThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.0
googleanalytics
nthmonthTEXTMonth IndexThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.0
googleanalytics
nthweekTEXTWeek IndexThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.0
googleanalytics
operatingsystemTEXTOperating SystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.0
googleanalytics
operatingsystemversionTEXTOperating System VersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.0
googleanalytics
ordercouponcodeTEXTOrder Coupon CodeCode for the order-level coupon (Enhanced Ecommerce).0
googleanalytics
organicsearchesNUMERICOrganic SearchesThe number of organic searches happened in a session. This metric is search engine agnostic.0
googleanalytics
pagedepthTEXTPage DepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.0
googleanalytics
pagedownloadtimeNUMERICPage Download Time (ms)The total time (in milliseconds) to download this page among all samples.0
googleanalytics
pageloadsampleNUMERICPage Load SampleThe sample set (or count) of pageviews used to calculate the average page load time.0
googleanalytics
pageloadtimeNUMERICPage Load Time (ms)Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.0
googleanalytics
pagepathTEXTPageA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.0
googleanalytics
1
searchconsole
pagepathlevel1TEXTPage path level 1This dimension rolls up all the page paths in the first hierarchical level in pagePath.0
googleanalytics
pagepathlevel2TEXTPage path level 2This dimension rolls up all the page paths in the second hierarchical level in pagePath.0
googleanalytics
pagepathlevel3TEXTPage path level 3This dimension rolls up all the page paths in the third hierarchical level in pagePath.0
googleanalytics
pagepathlevel4TEXTPage path level 4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.0
googleanalytics
pagetitleTEXTPage TitleThe page's title. Multiple pages might have the same page title.0
googleanalytics
pagevalueNUMERICPage ValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.0
googleanalytics
pageviewsNUMERICPageviewsThe total number of pageviews for the property.0
googleanalytics
pageviewspersessionNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.0
googleanalytics
pageviewspervisitNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.0
googleanalytics
percentnewsessionsNUMERIC% New SessionsThe percentage of sessions by users who had never visited the property before.0
googleanalytics
percentnewvisitsNUMERIC% New SessionsThe percentage of sessions by users who had never visited the property before.0
googleanalytics
percentsearchrefinementsNUMERIC% Search RefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.0
googleanalytics
percentsessionswithsearchNUMERIC% Sessions with SearchThe percentage of sessions with search.0
googleanalytics
percentvisitswithsearchNUMERIC% Sessions with SearchThe percentage of sessions with search.0
googleanalytics
previouspagepathTEXTPrevious Page PathA page visited before another page on the same property, typically used with the pagePath dimension.0
googleanalytics
productaddstocartNUMERICProduct Adds To CartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).0
googleanalytics
productcategoryTEXTProduct CategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.0
googleanalytics
productcheckoutsNUMERICProduct CheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).0
googleanalytics
productdetailviewsNUMERICProduct Detail ViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).0
googleanalytics
productlistclicksNUMERICProduct List ClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).0
googleanalytics
productlistctrNUMERICProduct List CTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).0
googleanalytics
productlistviewsNUMERICProduct List ViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).0
googleanalytics
productnameTEXTProductThe product name, supplied by the ecommerce tracking application, for purchased items.0
googleanalytics
productrefundamountNUMERICProduct Refund AmountTotal refund amount associated with the product (Enhanced Ecommerce).0
googleanalytics
productrefundsNUMERICProduct RefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).0
googleanalytics
productremovesfromcartNUMERICProduct Removes From CartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).0
googleanalytics
productrevenueperpurchaseNUMERICProduct Revenue per PurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).0
googleanalytics
productskuTEXTProduct SKUThe product SKU, defined in the ecommerce tracking application, for purchased items.0
googleanalytics
profileidTEXTGoogle Analytics view (profile) ID (alias)Alias for Google Analytics view (profile) ID0
googleanalytics
1
amazon_ads
2
cm360
profilenameTEXTGoogle Analytics view (profile) name (alias)Alias for Google Analytics view (profile) name0
googleanalytics
1
cm360
quantityaddedtocartNUMERICQuantity Added To CartNumber of product units added to the shopping cart (Enhanced Ecommerce).0
googleanalytics
quantitycheckedoutNUMERICQuantity Checked OutNumber of product units included in check out (Enhanced Ecommerce).0
googleanalytics
quantityrefundedNUMERICQuantity RefundedNumber of product units refunded (Enhanced Ecommerce).0
googleanalytics
quantityremovedfromcartNUMERICQuantity Removed From CartNumber of product units removed from a shopping cart (Enhanced Ecommerce).0
googleanalytics
redirectiontimeNUMERICRedirection Time (ms)The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.0
googleanalytics
referralpathTEXTReferral PathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.0
googleanalytics
refundamountNUMERICRefund AmountCurrency amount refunded for a transaction (Enhanced Ecommerce).0
googleanalytics
regionTEXTRegionUsers' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.0
googleanalytics
1
facebook
2
awin
3
klaviyo
regionidTEXTRegion IDUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.0
googleanalytics
regionisocodeTEXTRegion ISO CodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.0
googleanalytics
revenueperitemNUMERICAvg. PriceThe average revenue per item.0
googleanalytics
revenuepertransactionNUMERICAvg. Order ValueThe average revenue of an ecommerce transaction.0
googleanalytics
revenueperuserNUMERICRevenue per UserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.0
googleanalytics
roasNUMERICROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.0
googleanalytics
1
amazon_ads
2
outbrain
3
pinterest
4
rtbhouse
roiNUMERICROIThis metric is deprecated and will be removed soon. Please use ga:ROAS instead.0
googleanalytics
1
appsflyer
rpcNUMERICRPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.0
googleanalytics
screencolorsTEXTScreen ColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.0
googleanalytics
screenresolutionTEXTScreen ResolutionResolution of users' screens, for example, 1024x738.0
googleanalytics
searchdepthNUMERICSearch DepthThe total number of subsequent page views made after a use of the site's internal search feature.0
googleanalytics
searchdestinationpageTEXTDestination PageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.0
googleanalytics
searchdurationNUMERICTime after SearchThe session duration when the site's internal search feature is used.0
googleanalytics
searchexitrateNUMERIC% Search ExitsThe percentage of searches that resulted in an immediate exit from the property.0
googleanalytics
searchexitsNUMERICSearch ExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.0
googleanalytics
searchgoalconversionrateallNUMERICSite Search Goal Conversion RateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.0
googleanalytics
searchrefinementsNUMERICSearch RefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.0
googleanalytics
searchresultviewsNUMERICResults PageviewsThe number of times a search result page was viewed.0
googleanalytics
searchsessionsNUMERICSessions with SearchThe total number of sessions that included an internal search.0
googleanalytics
searchuniquesNUMERICTotal Unique SearchesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.0
googleanalytics
searchusedTEXTSite Search StatusA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.0
googleanalytics
searchvisitsNUMERICSessions with SearchThe total number of sessions that included an internal search.0
googleanalytics
secondpagepathTEXTSecond PageThe second page in users' sessions.0
googleanalytics
serverconnectiontimeNUMERICServer Connection Time (ms)Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.0
googleanalytics
serverresponsetimeNUMERICServer Response Time (ms)The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.0
googleanalytics
sessioncountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.0
googleanalytics
sessiondurationNUMERICSession DurationTotal duration (in seconds) of users' sessions.0
googleanalytics
sessiondurationbucketTEXTSession DurationThe length (returned as a string) of a session measured in seconds and reported in second increments.0
googleanalytics
sessionsNUMERICSessionsThe total number of sessions.0
googleanalytics
1
appsflyer
2
googleanalytics4
sessionsperuserNUMERICNumber of Sessions per UserThe total number of sessions divided by the total number of users.0
googleanalytics
sessionstotransactionTEXTSessions to TransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.0
googleanalytics
sessionswitheventNUMERICSessions with EventThe total number of sessions with events.0
googleanalytics
shoppingstageTEXTShopping StageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).0
googleanalytics
socialactivitycontenturlTEXTShared URLFor a social data hub activity, this is the URL shared by the associated social network users.0
googleanalytics
socialnetworkTEXTSocial NetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.0
googleanalytics
sourceTEXTSourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).0
googleanalytics
1
appsflyer
2
cm360
3
googleanalytics4
4
twitter_organic
sourcemediumTEXTSource / MediumCombined values of ga:source and ga:medium.0
googleanalytics
speedmetricssampleNUMERICSpeed Metrics SampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.0
googleanalytics
subcontinentTEXTSub ContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.0
googleanalytics
subcontinentcodeTEXTSub Continent CodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.0
googleanalytics
timeonpageNUMERICTime on PageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.0
googleanalytics
totaleventsNUMERICTotal EventsThe total number of events for the profile, across all categories.0
googleanalytics
totalpublisherclicksNUMERICPublisher ClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.0
googleanalytics
totalpublishercoverageNUMERICPublisher CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 1000
googleanalytics
totalpublisherctrNUMERICPublisher CTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.0
googleanalytics
totalpublisherecpmNUMERICPublisher eCPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.0
googleanalytics
totalpublisherimpressionsNUMERICPublisher ImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.0
googleanalytics
totalpublisherimpressionspersessionNUMERICPublisher Impressions / SessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).0
googleanalytics
totalpublishermonetizedpageviewsNUMERICPublisher Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.0
googleanalytics
totalpublisherrevenueNUMERICPublisher RevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.0
googleanalytics
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.0
googleanalytics
totalpublisherviewableimpressionspercentNUMERICPublisher Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.0
googleanalytics
totalrefundsNUMERICRefundsNumber of refunds that have been issued (Enhanced Ecommerce).0
googleanalytics
totalvalueNUMERICTotal ValueTotal value for the property (including total revenue and total goal value).0
googleanalytics
transactionidTEXTTransaction IDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.0
googleanalytics
1
googleanalytics4
transactionrevenueNUMERICRevenueThe total sale revenue (excluding shipping and tax) of the transaction.0
googleanalytics
1
google_ads
2
amazon_mws
3
appsflyer
4
awin
5
bing
6
criteo
7
googleanalytics4
8
linkedin
9
pinterest
10
snapchat
transactionrevenuepersessionNUMERICPer Session ValueAverage transaction revenue for a session.0
googleanalytics
transactionrevenuepervisitNUMERICPer Session ValueAverage transaction revenue for a session.0
googleanalytics
transactionsNUMERICTransactionsThe total number of transactions.0
googleanalytics
1
google_ads
2
amazon_mws
3
appsflyer
4
awin
5
bing
6
criteo
7
googleanalytics4
8
linkedin
9
pinterest
10
snapchat
transactionshippingNUMERICShippingThe total cost of shipping.0
googleanalytics
transactionspersessionNUMERICEcommerce Conversion RateThe average number of transactions in a session.0
googleanalytics
transactionsperuserNUMERICTransactions per UserTotal number of transactions divided by total number of users.0
googleanalytics
transactionspervisitNUMERICEcommerce Conversion RateThe average number of transactions in a session.0
googleanalytics
transactiontaxNUMERICTaxTotal tax for the transaction.0
googleanalytics
uniquedimensioncombinationsNUMERICUnique Dimension CombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.0
googleanalytics
uniqueeventsNUMERICUnique EventsThe number of unique events. Events in different sessions are counted as separate events.0
googleanalytics
uniquepageviewsNUMERICUnique PageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.0
googleanalytics
uniquepurchasesNUMERICUnique PurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.0
googleanalytics
useragebracketTEXTAgeAge bracket of users.0
googleanalytics
userbucketTEXTUser BucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.0
googleanalytics
userdefinedvalueTEXTUser Defined ValueThe value provided when defining custom user segments for the property.0
googleanalytics
usergenderTEXTGenderGender of users.0
googleanalytics
usersNUMERICUsersThe total number of users for the requested time period.0
googleanalytics
usertypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.0
googleanalytics
viewidTEXTGoogle Analytics view (profile) IDGoogle Analytics view (profile) ID0
googleanalytics
viewnameTEXTGoogle Analytics view (profile) nameGoogle Analytics view (profile) name0
googleanalytics
visitbouncerateNUMERICBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).0
googleanalytics
visitcountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.0
googleanalytics
visitlengthTEXTSession DurationThe length (returned as a string) of a session measured in seconds and reported in second increments.0
googleanalytics
visitoragebracketTEXTAgeAge bracket of users.0
googleanalytics
visitorgenderTEXTGenderGender of users.0
googleanalytics
visitorsNUMERICUsersThe total number of users for the requested time period.0
googleanalytics
visitortypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.0
googleanalytics
visitsNUMERICSessionsThe total number of sessions.0
googleanalytics
visitswitheventNUMERICSessions with EventThe total number of sessions with events.0
googleanalytics
weekTEXTWeek of the YearThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.0
googleanalytics
1
google_ads
yearTEXTYearThe year of the session, a four-digit year from 2005 to the current year.0
googleanalytics
1
google_ads
yearmonthTEXTMonth of YearCombined values of ga:year and ga:month.0
googleanalytics
yearweekTEXTWeek of YearCombined values of ga:year and ga:week.0
googleanalytics
account_currencyTEXTCurrencyCurrency that is used by your ad account.0
facebook
account_idTEXTAccount IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.0
facebook
1
google_ads
2
bing
3
cm360
4
pinterest
5
salesforce
6
twitter
account_nameTEXTAccount NameThe name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.0
facebook
1
google_ads
2
bing
3
linkedin
4
salesforce
accountidTEXTAccount ID (duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)0
facebook
1
cm360
2
linkedin
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.0
facebook
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.0
facebook
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.0
facebook
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cart0
facebook
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist0
facebook
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content View0
facebook
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout0
facebook
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchase0
facebook
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Other0
facebook
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.0
facebook
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.0
facebook
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.0
facebook
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.0
facebook
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.0
facebook
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.0
facebook
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.0
facebook
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.0
facebook
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.0
facebook
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.0
facebook
action_values_offsite_conversion_fb_pixel_searchNUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.0
facebook
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.0
facebook
action_values_omni_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.0
facebook
action_values_omni_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.0
facebook
action_values_omni_customNUMERICAction Values Omni Custom0
facebook
action_values_omni_initiated_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.0
facebook
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.0
facebook
action_values_omni_searchNUMERICSearches Conversion ValueThe total value of search conversions.0
facebook
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.0
facebook
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.0
facebook
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchase0
facebook
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cart0
facebook
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cart0
facebook
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchase0
facebook
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchase0
facebook
action_values_purchaseNUMERICAction Values Purchase0
facebook
action_values_searchNUMERICSearches Conversion ValueThe total value of search conversions.0
facebook
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Info0
facebook
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cart0
facebook
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlist0
facebook
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.0
facebook
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.0
facebook
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkout0
facebook
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.0
facebook
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchase0
facebook
actions_app_custom_event_fb_mobile_searchNUMERICActions App Custom Event.Fb Mobile Search0
facebook
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completion0
facebook
actions_app_custom_event_otherNUMERICMobile App - Other0
facebook
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.0
facebook
actions_commentNUMERICPost CommentsThe number of comments on your ads.0
facebook
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.0
facebook
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.0
facebook
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.0
facebook
actions_link_clickNUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.0
facebook
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_searchNUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.0
facebook
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.0
facebook
actions_omni_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_customNUMERICActions Omni Custom0
facebook
actions_omni_initiated_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_searchNUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.0
facebook
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_omni_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.0
facebook
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads GroupedThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.0
facebook
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.0
facebook
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.0
facebook
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.0
facebook
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.0
facebook
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cart0
facebook
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cart0
facebook
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchase0
facebook
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchase0
facebook
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.0
facebook
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.0
facebook
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.0
facebook
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.0
facebook
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.0
facebook
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.0
facebook
actions_searchNUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.0
facebook
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.0
facebook
ad_format_assetNUMERICID of ad format assetThe ID of the ad format asset involved in impression, click, or action.0
facebook
ad_idTEXTAd IDUnique ID of the ad being viewed in reporting0
facebook
ad_nameTEXTAd NameThe name of the ad being viewed in reporting0
facebook
1
linkedin
adgroupidTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)0
facebook
adidTEXTAd IDUnique ID of the ad being viewed in reporting (duplicate)0
facebook
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions0
facebook
1
google_ads
2
adroll
3
amazon_ads
4
awin
5
bing
6
criteo
7
linkedin
8
outbrain
9
pinterest
10
snapchat
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue0
facebook
1
google_ads
2
adroll
3
amazon_ads
4
awin
5
bing
6
criteo
7
linkedin
8
outbrain
9
pinterest
10
snapchat
adset_bid_strategyTEXTAdSet Bid StrategyLowest cost is one of Facebook’s bid strategy options, meaning it tells us how to bid in the ad auction.0
facebook
adset_daily_budgetNUMERICAdSet Daily BudgetThe daily budget of the set defined in your account currency.0
facebook
adset_destination_typeTEXTAdSet Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.0
facebook
adset_end_timeDATEAdSet End TimeEnd time, in UTC UNIX timestamp0
facebook
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.0
facebook
adset_lifetime_budgetNUMERICAdSet Lifetime BudgetThe lifetime budget of the set defined in your account currency.0
facebook
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.0
facebook
adset_start_timeDATEAdSet Start TimeStart time, in UTC UNIX timestamp0
facebook
ageTEXTAge RangeThe age range of the people you've reached.0
facebook
body_assetNUMERICID of body assetThe ID of the body asset involved in impression, click or action.0
facebook
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.0
facebook
call_to_action_assetNUMERICID of call to action assetThe ID of the call to action asset involved in impression, click, or action.0
facebook
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type0
facebook
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining budget0
facebook
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.0
facebook
campaign_created_timeDATECampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.0
facebook
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign. All adsets under this campaign will share this budget.0
facebook
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.0
facebook
1
google_ads
2
apple_search_ads
3
bing
4
linkedin
5
outbrain
6
pinterest
7
salesforce
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign.0
facebook
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.0
facebook
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.0
facebook
campaign_spend_capTEXTCampaign Special Ad CategoryA spend cap for the campaign, such that it will not spend more than this cap.0
facebook
campaign_start_timeDATECampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.0
facebook
campaign_stop_timeDATECampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.0
facebook
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)0
facebook
1
amazon_ads
2
cm360
canvas_avg_view_percentNUMERICInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.0
facebook
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.0
facebook
clicksNUMERICClicksThe number of clicks on your ads.0
facebook
1
google_ads
2
adroll
3
amazon_ads
4
apple_search_ads
5
appnexus
6
appsflyer
7
awin
8
bing
9
cm360
10
criteo
11
dv360
12
facebook_organic
13
linkedin
14
outbrain
15
pinterest
16
quora
17
reddit
18
rtbhouse
19
searchconsole
20
snapchat
21
twitter
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info0
facebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart0
facebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist0
facebook
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.0
facebook
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.0
facebook
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout0
facebook
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.0
facebook
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchase0
facebook
cost_per_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Actions App Custom Event.Fb Mobile Search0
facebook
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion0
facebook
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Other0
facebook
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.0
facebook
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.0
facebook
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.0
facebook
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.0
facebook
cost_per_action_type_link_clickNUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.0
facebook
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.0
facebook
cost_per_action_type_omni_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_customNUMERICCost per Actions Omni Custom0
facebook
cost_per_action_type_omni_initiated_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_searchNUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.0
facebook
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_omni_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.0
facebook
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads GroupedCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.0
facebook
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.0
facebook
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.0
facebook
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.0
facebook
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.0
facebook
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cart0
facebook
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cart0
facebook
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchase0
facebook
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchase0
facebook
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.0
facebook
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.0
facebook
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.0
facebook
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.0
facebook
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.0
facebook
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.0
facebook
cost_per_action_type_searchNUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.0
facebook
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.0
facebook
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.0
facebook
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.0
facebook
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.0
facebook
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.0
facebook
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cart0
facebook
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.0
facebook
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Event0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search0
facebook
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion0
facebook
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Other0
facebook
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.0
facebook
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.0
facebook
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.0
facebook
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.0
facebook
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.0
facebook
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.0
facebook
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.0
facebook
cost_per_unique_action_type_link_clickNUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.0
facebook
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.0
facebook
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.0
facebook
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.0
facebook
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.0
facebook
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)0
facebook
cost_per_unique_action_type_omni_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.0
facebook
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Custom0
facebook
cost_per_unique_action_type_omni_initiated_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.0
facebook
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.0
facebook
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.0
facebook
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.0
facebook
cost_per_unique_action_type_omni_searchNUMERICCost per Unique SearchesCost per The estimated number of people who searched.0
facebook
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.0
facebook
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.0
facebook
cost_per_unique_action_type_omni_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.0
facebook
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.0
facebook
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.0
facebook
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)0
facebook
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cart0
facebook
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cart0
facebook
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchase0
facebook
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchase0
facebook
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.0
facebook
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.0
facebook
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.0
facebook
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)0
facebook
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchase0
facebook
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.0
facebook
cost_per_unique_action_type_searchNUMERICCost per Unique Actions Search0
facebook
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)0
facebook
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.0
facebook
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).0
facebook
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.0
facebook
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.0
facebook
currencyTEXTCurrency (duplicate)Currency that is used by your ad account. (duplicate)0
facebook
1
amazon_ads
2
amazon_mws
3
awin
4
linkedin
5
stripe
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.0
facebook
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.0
facebook
description_assetNUMERICID of description assetThe ID of the description asset involved in impression, click or action.0
facebook
device_platformTEXTDevice typeThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.0
facebook
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.0
facebook
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.0
facebook
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.0
facebook
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page post0
facebook
estimated_ad_recall_rateNUMERICEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.0
facebook
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.0
facebook
frequencyNUMERICFrequencyThe average number of times each person saw your ad.0
facebook
1
rtbhouse
frequency_valueNUMERICNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.0
facebook
genderTEXTGenderGender of people you've reached. People who don't list their gender are shown as 'not specified'.0
facebook
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.0
facebook
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.0
facebook
image_assetNUMERICID of image assetThe ID of the image asset involved in impression, click or action.0
facebook
image_urlTEXTAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.0
facebook
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.0
facebook
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.0
facebook
instagram_permalink_urlTEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.0
facebook
linkTEXTAd LinkThe link where the user is taken to upon clicking on the ad.0
facebook
link_clicksNUMERICLink Clicks (duplicate)The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)0
facebook
link_url_assetNUMERICID of the url assetThe ID of the URL asset involved in impression, click or action.0
facebook
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchase0
facebook
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.0
facebook
outbound_clicks_ctr_outbound_clickNUMERICOutbound CTRThe percentage of times people saw your ad and performed an outbound click.0
facebook
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.0
facebook
place_page_idNUMERICThe ID of the place pageThe ID of the place page involved in impression or click.0
facebook
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.0
facebook
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.0
facebook
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.0
facebook
1
criteo
2
rtbhouse
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.0
facebook
1
google_ads
2
adroll
3
amazon_ads
4
amazon_mws
5
apple_search_ads
6
appnexus
7
appsflyer
8
awin
9
bing
10
cm360
11
criteo
12
dv360
13
linkedin
14
outbrain
15
pinterest
16
quora
17
reddit
18
snapchat
19
twitter
thumbnail_urlTEXTThumbnail URLURL for a thumbnail image for this ad creative.0
facebook
title_assetNUMERICID of the title assetThe ID of the title asset involved in impression, click or action.0
facebook
totalcostNUMERICAmount Spent (duplicate)The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)0
facebook
1
google_ads
2
adroll
3
amazon_ads
4
appnexus
5
appsflyer
6
awin
7
bing
8
cm360
9
criteo
10
dv360
11
linkedin
12
outbrain
13
pinterest
14
quora
15
reddit
16
rtbhouse
17
snapchat
18
twitter
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.0
facebook
unique_actions_add_to_cartNUMERICUnique Actions Add To Cart0
facebook
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.0
facebook
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Event0
facebook
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate App0
facebook
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Info0
facebook
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cart0
facebook
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlist0
facebook
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registration0
facebook
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content View0
facebook
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkout0
facebook
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achieved0
facebook
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchase0
facebook
unique_actions_app_custom_event_fb_mobile_searchNUMERICUnique Actions App Custom Event.Fb Mobile Search0
facebook
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completion0
facebook
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Other0
facebook
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.0
facebook
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.0
facebook
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.0
facebook
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.0
facebook
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.0
facebook
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.0
facebook
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.0
facebook
unique_actions_link_clickNUMERICUnique Link ClicksThe number of people who performed a link click.0
facebook
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.0
facebook
unique_actions_offsite_conversionNUMERICUnique Website ConversionsThe number of unique people who with conversion events attributed to your ads (estimated)0
facebook
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_searchNUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.0
facebook
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.0
facebook
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.0
facebook
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.0
facebook
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)0
facebook
unique_actions_omni_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.0
facebook
unique_actions_omni_customNUMERICUnique Actions Omni Custom0
facebook
unique_actions_omni_initiated_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.0
facebook
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.0
facebook
unique_actions_omni_purchaseNUMERICUnique PurchasesThe estimated number of people who completed at least one purchase.0
facebook
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.0
facebook
unique_actions_omni_searchNUMERICUnique SearchesThe estimated number of people who searched.0
facebook
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.0
facebook
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.0
facebook
unique_actions_omni_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.0
facebook
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.0
facebook
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.0
facebook
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)0
facebook
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cart0
facebook
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cart0
facebook
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchase0
facebook
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchase0
facebook
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.0
facebook
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.0
facebook
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.0
facebook
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)0
facebook
unique_actions_purchaseNUMERICUnique Actions Purchase0
facebook
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.0
facebook
unique_actions_searchNUMERICUnique Actions Search0
facebook
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)0
facebook
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.0
facebook
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).0
facebook
unique_ctrNUMERICUnique CTRThe percentage of people who saw your ad and performed a unique click (all).0
facebook
unique_link_clicks_ctrNUMERICUnique CTRThe percentage of people who saw your ad and performed a link click.0
facebook
unique_outbound_clicks_ctr_outbound_clickNUMERICUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.0
facebook
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.0
facebook
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.0
facebook
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.0
facebook
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.0
facebook
video_p100_watched_actions_video_viewNUMERICVideo Plays at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.0
facebook
video_p25_watched_actions_video_viewNUMERICVideo Plays at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.0
facebook
video_p50_watched_actions_video_viewNUMERICVideo Plays at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.0
facebook
video_p75_watched_actions_video_viewNUMERICVideo Plays at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.0
facebook
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.0
facebook
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.0
facebook
website_ctr_link_clickNUMERICCTRThe percentage of times people saw your ad and performed a link click.0
facebook
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.0
facebook
absolute_top_impression_percentageNUMERICImpr. (Abs. Top) %The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.0
google_ads
account_currency_codeTEXTCurrencyThe currency of the Customer account.0
google_ads
account_time_zoneTEXTTime zoneName of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.0
google_ads
active_view_cpmNUMERICActive View avg. CPMAverage cost of viewable impressions (ActiveViewImpressions).0
google_ads
active_view_ctrNUMERICActive View viewable CTRHow often people clicked your ad after it became viewable.0
google_ads
active_view_impressionsNUMERICActive View viewable impressionsHow often your ad has become viewable on a Display Network site.0
google_ads
active_view_measurabilityNUMERICActive View measurable impr. / impr.The ratio of impressions that could be measured by Active View over the number of served impressions.0
google_ads
active_view_measurable_costNUMERICActive View measurable costThe cost of the impressions you received that were measurable by Active View.0
google_ads
active_view_measurable_impressionsNUMERICActive View measurable impr.The number of times your ads are appearing on placements in positions where they can be seen.0
google_ads
active_view_viewabilityNUMERICActive View viewable impr. / measurable impr.The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).0
google_ads
ad_group_desktop_bid_modifierNUMERICDesktop bid adj.Desktop bid modifier override at the ad group level.0
google_ads
ad_group_idNUMERICAd group IDThe ID of the AdGroup.0
google_ads
ad_group_mobile_bid_modifierNUMERICMobile bid adj.Mobile bid modifier override at ad group level.0
google_ads
ad_group_nameTEXTAd groupThe name of the AdGroup.0
google_ads
ad_group_statusTEXTAd group stateStatus of the ad group.0
google_ads
ad_group_tablet_bid_modifierNUMERICTablet bid adj.Tablet bid modifier override at the ad group level.0
google_ads
ad_group_typeTEXTAd group typeThe type of ad group.0
google_ads
ad_network_type1TEXTNetworkFirst level network type.0
google_ads
ad_network_type2TEXTNetwork (with search partners)Second level network type (includes search partners).0
google_ads
ad_rotation_modeTEXTAd rotation modeHow often the ads in the ad group will be served relative to one another.0
google_ads
advertising_channel_sub_typeTEXTAdvertising Sub ChannelOptional refinement of the campaign's AdvertisingChannelType.0
google_ads
advertising_channel_typeTEXTAdvertising ChannelPrimary serving target for ads in the campaign.0
google_ads
aggregator_idNUMERICMCA IdThe multi-client account ID from Merchant Center.0
google_ads
all_conversion_rateNUMERICAll conv. rateAllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".0
google_ads
1
bing
amountNUMERICBudgetThe daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.0
google_ads
1
stripe
average_costNUMERICAvg. CostThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.0
google_ads
average_cpcNUMERICAvg. CPCThe total cost of all clicks divided by the total number of clicks received.0
google_ads
1
bing
average_cpeNUMERICAvg. CPEThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.0
google_ads
average_cpmNUMERICAvg. CPMAverage Cost-per-thousand impressions (CPM).0
google_ads
1
bing
average_cpvNUMERICAvg. CPVThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.0
google_ads
average_frequencyNUMERICAvg. impr. freq. per cookieAverage number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics. Deprecated. This field is only populated for dates prior to 2019-08-01.0
google_ads
1
linkedin
average_pageviewsNUMERICPages / sessionAverage number of pages viewed per session. Imported from Google Analytics.0
google_ads
average_positionNUMERICAvg. positionYour ad's position relative to those of other advertisers.0
google_ads
1
bing
average_time_on_siteNUMERICAvg. session duration (seconds)Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.0
google_ads
base_ad_group_idNUMERICBase Ad group IDThe ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId. For campaign-level user lists, this will always be 0.0
google_ads
base_campaign_idNUMERICBase Campaign IDThe ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId.0
google_ads
bidding_strategy_idNUMERICBid Strategy IDThe ID of the BiddingStrategyConfiguration.0
google_ads
bidding_strategy_nameTEXTBid Strategy NameThe name of the BiddingStrategyConfiguration.0
google_ads
bidding_strategy_sourceTEXTBidding Strategy SourceIndicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion.0
google_ads
bidding_strategy_typeTEXTBid Strategy TypeThe type of the BiddingStrategyConfiguration.0
google_ads
bounce_rateNUMERICBounce ratePercentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics.0
google_ads
brandTEXTBrandThe ProductBrand value of the product.0
google_ads
1
amazon_mws
budget_idNUMERICBudget IDThe ID of the Budget.0
google_ads
campaign_desktop_bid_modifierNUMERICDesktop bid adj.Desktop bid modifier override at the campaign level.0
google_ads
campaign_group_idNUMERICCampaign Group IDThe ID of campaign group.0
google_ads
1
linkedin
campaign_mobile_bid_modifierNUMERICMobile bid adj.Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".0
google_ads
campaign_statusTEXTCampaign stateThe status of the Campaign.0
google_ads
1
pinterest
2
salesforce
campaign_tablet_bid_modifierNUMERICTablet bid adj.Tablet bid modifier override at the campaign level.0
google_ads
campaign_trial_typeTEXTCampaign Trial TypeThe type of campaign. This shows if the campaign is a trial campaign or not.0
google_ads
category_l1TEXTCategory (1st level)The ProductBiddingCategory level 1 value of the product.0
google_ads
category_l2TEXTCategory (2nd level)The ProductBiddingCategory level 2 value of the product.0
google_ads
category_l3TEXTCategory (3rd level)The ProductBiddingCategory level 3 value of the product.0
google_ads
category_l4TEXTCategory (4th level)The ProductBiddingCategory level 4 value of the product.0
google_ads
category_l5TEXTCategory (5th level)The ProductBiddingCategory level 5 value of the product.0
google_ads
channelTEXTChannelChannel of the product.0
google_ads
channel_exclusivityTEXTChannel ExclusivityChannel exclusivity of the product.0
google_ads
click_assisted_conversion_valueNUMERICClick Assisted Conv. ValueThe total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.0
google_ads
click_assisted_conversionsNUMERICClick Assisted Conv.The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.0
google_ads
click_assisted_conversions_over_last_click_conversionsNUMERICClick Assisted Conv. / Last Click Conv.The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.0
google_ads
click_typeTEXTClick typeIndicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.0
google_ads
content_bid_criterion_type_groupTEXTContent Network Bid DimensionThe type of criteria the ad group uses for absolute bids on the Display Network.0
google_ads
content_budget_lost_impression_shareNUMERICContent Lost IS (budget)The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".0
google_ads
content_impression_shareNUMERICContent Impr. shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
content_rank_lost_impression_shareNUMERICContent Lost IS (rank)The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".0
google_ads
conversion_adjustmentBOOLEANConversion adjustmentWhether the conversion was adjusted or the conversion is original one.0
google_ads
conversion_adjustment_lag_bucketTEXTDays to conversion or adjustmentThe number of days between the impression and the conversion or between the impression and adjustments to the conversion.0
google_ads
conversion_attribution_event_typeTEXTAd event typeThe event type to which the conversion was attributed.0
google_ads
conversion_category_nameTEXTConversion categoryA category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".0
google_ads
conversion_lag_bucketTEXTDays to conversionDays between click and conversion.0
google_ads
conversion_rateNUMERICConv. rateThe number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".0
google_ads
1
apple_search_ads
2
outbrain
3
snapchat
conversion_tracker_idNUMERICConversion Tracker IdID of the conversion tracker.0
google_ads
conversion_type_nameTEXTConversion nameThe name of the conversion type. Prevents zero-conversion rows from being returned.0
google_ads
conversion_valueNUMERICTotal conv. valueThe sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
1
rtbhouse
conversionsNUMERICConversionsThe number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
1
adroll
2
cm360
3
googleanalytics4
4
outbrain
cost_per_all_conversionNUMERICCost / all conv.Total cost divided by all conversions.0
google_ads
cost_per_conversionNUMERICCost / conv.The Cost attributable to conversion-tracked clicks divided by the number of conversions.0
google_ads
cost_per_current_model_attributed_conversionNUMERICCost / conv. (current model)Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
country_criteria_idNUMERICCountry/TerritoryID of the country Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.0
google_ads
cpc_bidNUMERICDefault max. CPCCost per click bid. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if no CPC bid applies to the row.0
google_ads
cpm_bidNUMERICMax. CPMCPM (cost per thousand impressions) bid.0
google_ads
cpv_bidNUMERICMax. CPVCost per view bid.0
google_ads
criteria_parametersTEXTKeyword / PlacementDescriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.0
google_ads
criteria_type_nameTEXTMatch typeThe descriptive name of the CriteriaType.0
google_ads
cross_device_conversionsNUMERICCross-device conv.Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
current_model_attributed_conversion_valueNUMERICConv. value (current model)Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
current_model_attributed_conversionsNUMERICConversions (current model)Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
custom_attribute0TEXTCustom label 0The ProductCustomAttribute level 0 value of the product.0
google_ads
custom_attribute1TEXTCustom label 1The ProductCustomAttribute level 1 value of the product.0
google_ads
custom_attribute2TEXTCustom label 2The ProductCustomAttribute level 2 value of the product.0
google_ads
custom_attribute3TEXTCustom label 3The ProductCustomAttribute level 3 value of the product.0
google_ads
custom_attribute4TEXTCustom label 4The ProductCustomAttribute level 4 value of the product.0
google_ads
customer_descriptive_nameTEXTClient nameThe descriptive name of the Customer.0
google_ads
day_of_weekTEXTDay of weekThe name of the day of the week, e.g., "Monday".0
google_ads
deviceTEXTDeviceDevice type where the impression was shown.0
google_ads
1
bing
2
criteo
3
rtbhouse
4
searchconsole
effective_target_roasNUMERICTarget ROASThe effective target ROAS, taking overrides into account.0
google_ads
effective_target_roas_sourceTEXTTarget ROAS SourceThe source of the effective target ROAS, taking overrides into account.0
google_ads
effective_tracking_url_templateTEXTTracking templateEffective tracking URL of the impressions.0
google_ads
end_dateDATEEnd dateThe end date of the campaign, formatted as yyyy-MM-dd.0
google_ads
engagement_rateNUMERICEngagement rateHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".0
google_ads
1
linkedin
engagementsNUMERICEngagementsThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.0
google_ads
1
linkedin
2
pinterest
3
twitter
enhanced_cpc_enabledBOOLEANEnhanced CPC enabledIndicates if enhanced CPC is enabled on the bidding strategy.0
google_ads
external_conversion_sourceTEXTConversion sourceThe source of conversion such as website, import from calls.0
google_ads
external_customer_idNUMERICCustomer IDThe Customer ID.0
google_ads
final_urlTEXTFinal URLEffective final URL of the impressions.0
google_ads
final_url_suffixTEXTFinal URL suffixURL template for appending params to final URL.0
google_ads
1
bing
gmail_forwardsNUMERICGmail forwardsThe number of times your ad was forwarded to someone else as a message.0
google_ads
gmail_savesNUMERICGmail savesThe number of times someone has saved your Gmail ad to their inbox as a message.0
google_ads
gmail_secondary_clicksNUMERICGmail clicks to websiteThe number of clicks to your landing page on the expanded state of Gmail ads.0
google_ads
has_recommended_budgetBOOLEANHas recommended BudgetWhether there is a recommended budget for this object.0
google_ads
hour_of_dayNUMERICHour of dayThe hour of day as a number between 0 and 23, inclusive.0
google_ads
impression_assisted_conversion_valueNUMERICImpr. Assisted Conv. ValueTotal value of all conversions for which this object triggered assist impressions.0
google_ads
impression_assisted_conversionsNUMERICImpr. Assisted Conv.Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.0
google_ads
impression_assisted_conversions_over_last_click_conversionsNUMERICImpr. Assisted Conv. / Last Click Conv.Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.0
google_ads
impression_reachNUMERICUnique cookiesNumber of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100. Deprecated. This field is only populated for dates prior to 2019-08-01.0
google_ads
interaction_rateNUMERICInteraction RateHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".0
google_ads
interaction_typesTEXTInteraction TypesThe types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.0
google_ads
interactionsNUMERICInteractionsThe number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.0
google_ads
invalid_click_rateNUMERICInvalid click rateThe percentage ("x.xx%") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.0
google_ads
invalid_clicksNUMERICInvalid clicksNumber of clicks Google considers illegitimate and doesn't charge you for.0
google_ads
is_budget_explicitly_sharedBOOLEANBudget explicitly sharedIndicates if the budget is a shared budget (true) or specific to the campaign (false).0
google_ads
label_idsTEXTLabel IDsList of label IDs for the main object of this row.0
google_ads
labelsTEXTLabelsList of label names for the main object of this row.0
google_ads
language_criteria_idNUMERICLanguageLanguage of the product information.0
google_ads
maximize_conversion_value_target_roasNUMERICTarget ROAS (Maximize Conversion Value)The target ROAS that was set for maximizing revenue while averaging the target return on ad spend.0
google_ads
merchant_idNUMERICMC IdID of the Google Merchant Center account associated with the products being advertised.0
google_ads
month_of_yearTEXTMonth of YearThe name of the month of the year, e.g., "December".0
google_ads
num_offline_impressionsNUMERICPhone impressionsNumber of offline phone impressions.0
google_ads
num_offline_interactionsNUMERICPhone callsNumber of offline phone calls.0
google_ads
offer_idTEXTItem IdOffer/item ID of the product.0
google_ads
offline_interaction_rateNUMERICPTRNumber of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions).0
google_ads
percent_new_visitorsNUMERIC% new sessionsPercentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics.0
google_ads
periodTEXTBudget periodPeriod over which to spend the budget.0
google_ads
product_conditionTEXTConditionThe ProductCanonicalCondition of the product.0
google_ads
product_titleTEXTProduct TitleThe title of the product.0
google_ads
product_type_l1TEXTProduct type (1st level)The ProductType level 1 value of the product.0
google_ads
product_type_l2TEXTProduct type (2nd level)The ProductType level 2 value of the product.0
google_ads
product_type_l3TEXTProduct type (3rd level)The ProductType level 3 value of the product.0
google_ads
product_type_l4TEXTProduct type (4th level)The ProductType level 4 value of the product.0
google_ads
product_type_l5TEXTProduct type (5th level)The ProductType level 5 value of the product.0
google_ads
quarterTEXTQuarterThe first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.0
google_ads
recommended_budget_amountNUMERICRecommended Budget amountThe recommended budget amount.0
google_ads
relative_ctrNUMERICRelative CTRYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.0
google_ads
search_absolute_top_impression_shareNUMERICSearch abs. top ISThe impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
search_budget_lost_absolute_top_impression_shareNUMERICSearch lost abs. top IS (budget)The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
search_budget_lost_impression_shareNUMERICSearch Lost IS (budget)The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".0
google_ads
search_budget_lost_top_impression_shareNUMERICSearch lost top IS (budget)The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
search_click_shareNUMERICClick shareThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
search_exact_match_impression_shareNUMERICSearch Exact match ISThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
search_impression_shareNUMERICSearch Impr. shareThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".0
google_ads
search_rank_lost_absolute_top_impression_shareNUMERICSearch lost abs. top IS (rank)The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.0
google_ads
search_rank_lost_impression_shareNUMERICSearch Lost IS (rank)The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".0
google_ads
search_rank_lost_top_impression_shareNUMERICSearch lost top IS (rank)The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.0
google_ads
search_top_impression_shareNUMERICSearch top ISThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.0
google_ads
serving_statusTEXTCampaign serving statusIndicates if the Campaign is serving ads.0
google_ads
slotTEXTTop vs. OtherThe position of the Ad.0
google_ads
start_dateDATEStart dateThe start date of the campaign, formatted as yyyy-MM-dd.0
google_ads
store_idTEXTStore IdStore ID of the product.0
google_ads
target_cpaNUMERICTarget CPAThe current target CPA set on the Target CPA bidding strategy.0
google_ads
target_cpa_bid_sourceTEXTTarget CPA sourceThe level at which the target CPA bid was set. This is applicable only at the ad group level.0
google_ads
top_impression_percentageNUMERICImpr. (Top) %The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.0
google_ads
total_amountNUMERICTotal Budget amountThe total budget amount, if you set a campaign's total budget in the Google Ads UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option.0
google_ads
tracking_url_templateTEXTTracking templateTracking template of the main object of this row.0
google_ads
url_custom_parametersTEXTCustom parameterCustom URL parameters of the main object of this row.0
google_ads
value_per_all_conversionNUMERICValue / all conv.The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
value_per_conversionNUMERICValue / conv.The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
value_per_current_model_attributed_conversionNUMERICValue / conv. (current model)Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).0
google_ads
video_quartile100_rateNUMERICVideo played to 100%Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%".0
google_ads
video_quartile25_rateNUMERICVideo played to 25%Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%".0
google_ads
video_quartile50_rateNUMERICVideo played to 50%Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%".0
google_ads
video_quartile75_rateNUMERICVideo played to 75%Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%".0
google_ads
video_view_rateNUMERICView rateThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".0
google_ads
video_viewsNUMERICViewsThe number of times your video ads were viewed.0
google_ads
1
linkedin
2
snapchat
view_through_conversionsNUMERICView-through conv.The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.0
google_ads
revenueNUMERICConversion valueThe amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.0
adroll
1
cm360
acosNUMERICTotal advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)0
amazon_ads
attributedconversions14dNUMERICAttributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad click0
amazon_ads
attributedconversions1dNUMERICAttributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad click0
amazon_ads
attributedconversions30dNUMERICAttributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad click0
amazon_ads
attributedconversions7dNUMERICAttributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad click0
amazon_ads
attributedorderratenewtobrand14dNUMERICAttributed new-to-brand order rate (14 days)The number of new-to-brand orders relative to the number of clicks (New-to-brand order rate = new-to-brand orders / clicks)0
amazon_ads
attributedordersnewtobrand14dNUMERICAttributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback window0
amazon_ads
attributedordersnewtobrandpercentage14dNUMERICAttributed new-to-brand orders share (14 days)The percentage of total orders that are new-to-brand orders0
amazon_ads
attributedsales14dNUMERICAttributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on ad0
amazon_ads
attributedsales1dNUMERICAttributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on ad0
amazon_ads
attributedsales30dNUMERICAttributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on ad0
amazon_ads
attributedsales7dNUMERICAttributed sales (7 days)Aggregate value of attributed sales occurring within 7 days of click on ad0
amazon_ads
attributedsalesnewtobrand14dNUMERICAttributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on ad0
amazon_ads
attributedsalesnewtobrandpercentage14dNUMERICAttributed new-to-brand sales share (14 days)The percentage of total sales of new-to-brand purchases0
amazon_ads
attributedunitsordered14dNUMERICAttributed units ordered (14 days)Total number of attributed units ordered within 14 days of ad click0
amazon_ads
attributedunitsordered1dNUMERICAttributed units ordered (1 day)Total number of attributed units ordered within 24 hours of ad click0
amazon_ads
attributedunitsordered30dNUMERICAttributed units ordered (30 days)Total number of attributed units ordered within 30 days of ad click0
amazon_ads
attributedunitsordered7dNUMERICAttributed units ordered (7 days)Total number of attributed units ordered within 7 days of ad click0
amazon_ads
attributedunitsorderednewtobrand14dNUMERICAttributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback window0
amazon_ads
attributedunitsorderednewtobrandpercentage14dNUMERICAttributed new-to-brand units ordered share (14 days)The percentage of total units that are units from new-to-brand orders0
amazon_ads
attributedunitssold14dNUMERICAttributed units sold (14 days)Number of attributed units sold occurring within 14 days of click on an ad0
amazon_ads
campaignadformatTEXTCampaign ad formatCampaign ad format (for Sponsored Brands)0
amazon_ads
campaignbiddingstrategyTEXTCampaign bidding strategyCampaign bidding strategy (for Sponsored Products)0
amazon_ads
campaignbudgetNUMERICCampaign budgetTotal budget allotted to the campaign (for Sponsored Brands, Sponsored Display)0
amazon_ads
campaignbudgettypeTEXTCampaign budget typeOne of: daily or lifetime (for Sponsored Brands, Sponsored Display)0
amazon_ads
campaigndailybudgetNUMERICCampaign daily budgetTotal daily budget for the campaign (for Sponsored Products)0
amazon_ads
campaignstatusTEXTCampaign statusThe current status of the campaign0
amazon_ads
campaigntacticTEXTCampaign tacticCampaign tactic code (for Sponsored Display)0
amazon_ads
campaigntargetingtypeTEXTCampaign targeting typeCampaign targeting type (for Sponsored Products)0
amazon_ads
campaigntypeTEXTCampaign typeOne of: Sponsored Brands, Sponsored Display, Sponsored Products0
amazon_ads
costNUMERICCostTotal cost of all ad clicks0
amazon_ads
1
rtbhouse
marketplaceTEXTMarketplaceAmazon marketplace (country) name0
amazon_ads
1
amazon_mws
afn_fulfillable_quantityTEXTAfn Fulfillable QuantityAfn fulfillable quantity0
amazon_mws
afn_future_supply_buyableTEXTAfn Future Supply BuyableAfn future supply buyable0
amazon_mws
afn_inbound_receiving_quantityTEXTAfn Inbound Receiving QuantityAfn inbound receiving quantity0
amazon_mws
afn_inbound_shipped_quantityTEXTAfn Inbound Shipped QuantityAfn inbound shipped quantity0
amazon_mws
afn_inbound_working_quantityTEXTAfn Inbound Working QuantityAfn inbound working quantity0
amazon_mws
afn_listing_existsTEXTAfn Listing ExistsAfn listing exists0
amazon_mws
afn_researching_quantityTEXTAfn Researching QuantityAfn researching quantity0
amazon_mws
afn_reserved_future_supplyTEXTAfn Reserved Future SupplyAfn reserved future supply0
amazon_mws
afn_reserved_quantityTEXTAfn Reserved QuantityAfn reserved quantity0
amazon_mws
afn_total_quantityTEXTAfn Total QuantityAfn total quantity0
amazon_mws
afn_unsellable_quantityTEXTAfn Unsellable QuantityAfn unsellable quantity0
amazon_mws
afn_warehouse_quantityTEXTAfn Warehouse QuantityAfn warehouse quantity0
amazon_mws
amazon_order_idTEXTAmazon Order IDThe Amazon Order ID0
amazon_mws
amazon_order_item_idTEXTAmazon Order Item IdAmazon order item id0
amazon_mws
amount_per_unitNUMERICAmount Per UnitAmount per unit0
amazon_mws
amount_totalNUMERICAmount TotalAmount total0
amazon_mws
approval_dateTEXTApproval DateApproval date0
amazon_mws
asinTEXTASINAmazon Standard Identification Number, assigned by Amazon0
amazon_mws
asin_limitTEXTAsin LimitAsin limit0
amazon_mws
buyer_emailTEXTBuyer EmailBuyer email0
amazon_mws
cancelled_quantityTEXTCancelled QuantityCancelled quantity0
amazon_mws
carrierTEXTCarrierCarrier0
amazon_mws
conditionTEXTConditionCondition0
amazon_mws
condition_typeTEXTCondition TypeCondition type0
amazon_mws
currency_unitTEXTCurrency UnitCurrency unit0
amazon_mws
detailed_dispositionTEXTDetailed DispositionDetailed disposition0
amazon_mws
disposed_quantityNUMERICDisposed QuantityDisposed quantity0
amazon_mws
dispositionTEXTDispositionDisposition0
amazon_mws
estimated_arrival_dateTEXTEstimated Arrival DateEstimated arrival date0
amazon_mws
estimated_cost_savings_of_removalNUMERICEstimated Cost Savings of RemovalEstimated Cost Savings of Removal0
amazon_mws
estimated_fee_totalNUMERICEstimated Fee TotalEstimated fee total0
amazon_mws
estimated_monthly_storage_feeNUMERICEstimated Monthly Storage FeeEstimated Monthly Storage Fee0
amazon_mws
estimated_order_handling_fee_per_orderNUMERICEstimated Order Handling Fee Per OrderEstimated order handling fee per order0
amazon_mws
estimated_referral_fee_per_unitNUMERICEstimated Referral Fee Per UnitEstimated referral fee per unit0
amazon_mws
estimated_variable_closing_feeNUMERICEstimated Variable Closing FeeEstimated variable closing fee0
amazon_mws
expected_domestic_fulfilment_fee_per_unitNUMERICExpected Domestic Fulfilment Fee Per UnitExpected domestic fulfilment fee per unit0
amazon_mws
expected_efn_fulfilment_fee_per_unit_deNUMERICExpected Efn Fulfilment Fee Per Unit DeExpected efn fulfilment fee per unit de0
amazon_mws
expected_efn_fulfilment_fee_per_unit_esNUMERICExpected Efn Fulfilment Fee Per Unit EsExpected efn fulfilment fee per unit es0
amazon_mws
expected_efn_fulfilment_fee_per_unit_frNUMERICExpected Efn Fulfilment Fee Per Unit FrExpected efn fulfilment fee per unit fr0
amazon_mws
expected_efn_fulfilment_fee_per_unit_itNUMERICExpected Efn Fulfilment Fee Per Unit ItExpected efn fulfilment fee per unit it0
amazon_mws
expected_efn_fulfilment_fee_per_unit_seNUMERICExpected Efn Fulfilment Fee Per Unit SeExpected efn fulfilment fee per unit se0
amazon_mws
expected_efn_fulfilment_fee_per_unit_ukNUMERICExpected Efn Fulfilment Fee Per Unit UkExpected efn fulfilment fee per unit uk0
amazon_mws
fnskuTEXTASINThe Fulfillment Network SKU0
amazon_mws
fulfilled_byTEXTFulfilled ByFulfilled by0
amazon_mws
fulfillment_center_idTEXTFulfillment Center IdFulfillment center id0
amazon_mws
fulfillment_channelTEXTFulfillment ChannelThe Fulfillment Channel0
amazon_mws
fulfillment_channel_skuTEXTFulfillment Channel SkuFulfillment channel sku0
amazon_mws
gift_wrap_priceNUMERICGift Wrap PriceThe Price of the Gift Wrap0
amazon_mws
gift_wrap_taxNUMERICGift Wrap TaxThe Tax of the Gift Wrap0
amazon_mws
has_local_inventoryTEXTHas Local InventoryHas local inventory0
amazon_mws
in_bound_quantityTEXTIn Bound QuantityIn bound quantity0
amazon_mws
in_process_quantityNUMERICIn Process QuantityIn process quantity0
amazon_mws
inbound_recommend_quantityTEXTInbound Recommend QuantityInbound recommend quantity0
amazon_mws
inv_age_0_to_90_daysTEXTInv Age 0 To 90 DaysInv age 0 to 90 days0
amazon_mws
inv_age_181_to_270_daysTEXTInv Age 181 To 270 DaysInv age 181 to 270 days0
amazon_mws
inv_age_271_to_365_daysTEXTInv Age 271 To 365 DaysInv age 271 to 365 days0
amazon_mws
inv_age_365_plus_daysTEXTInv Age 365 Plus DaysInv age 365 plus days0
amazon_mws
inv_age_91_to_180_daysTEXTInv Age 91 To 180 DaysInv age 91 to 180 days0
amazon_mws
is_business_orderBOOLEANIs business orderWhether or not this is a business order0
amazon_mws
is_hazmatTEXTIs HazmatIs hazmat0
amazon_mws
is_sold_by_abBOOLEANSold by Amazon Business EU SARLIs true if the items in this order were bought and re-sold by Amazon Business EU SARL (ABEU)0
amazon_mws
item_package_weightTEXTItem Package WeightItem package weight0
amazon_mws
item_priceNUMERICItem PriceThe Price of the Item0
amazon_mws
item_promotion_discountTEXTItem Promotion DiscountItem promotion discount0
amazon_mws
item_statusTEXTItem StatusThe Status of the Item0
amazon_mws
item_taxNUMERICItem TaxThe Tax of the Item0
amazon_mws
last_updated_dateDATELast Updated DateLast Updated Date0
amazon_mws
length_and_girthTEXTLength And GirthLength and girth0
amazon_mws
license_plate_numberTEXTLicense Plate NumberLicense plate number0
amazon_mws
longest_sideTEXTLongest SideLongest side0
amazon_mws
lowest_afn_new_priceTEXTLowest Afn New PriceLowest afn new price0
amazon_mws
lowest_afn_used_priceTEXTLowest Afn Used PriceLowest afn used price0
amazon_mws
lowest_mfn_new_priceTEXTLowest Mfn New PriceLowest mfn new price0
amazon_mws
lowest_mfn_used_priceTEXTLowest Mfn Used PriceLowest mfn used price0
amazon_mws
marketplace_countryTEXTMarketplace CountryMarketplace country0
amazon_mws
median_sideTEXTMedian SideMedian side0
amazon_mws
merchant_order_idTEXTMerchant Order IDThe Merchant Order ID0
amazon_mws
mfn_fulfillable_quantityTEXTMfn Fulfillable QuantityMfn fulfillable quantity0
amazon_mws
mfn_listing_existsTEXTMfn Listing ExistsMfn listing exists0
amazon_mws
num_afn_new_sellersTEXTNum Afn New SellersNum afn new sellers0
amazon_mws
num_afn_used_sellersTEXTNum Afn Used SellersNum afn used sellers0
amazon_mws
order_channelTEXTOrder ChannelThe Order Channel0
amazon_mws
order_idTEXTOrder IdOrder id0
amazon_mws
1
shopify
order_statusTEXTOrder StatusThe Order Status0
amazon_mws
payments_dateTEXTPayments DatePayments date0
amazon_mws
per_unit_volumeTEXTPer Unit VolumePer unit volume0
amazon_mws
price_designationTEXTPrice DesignationThe Price Designation0
amazon_mws
productTEXTProduct NameThe Product Name0
amazon_mws
product_groupTEXTProduct GroupProduct group0
amazon_mws
product_nameTEXTProduct NameThe Product Name (Duplicate of Product)0
amazon_mws
product_size_weight_bandTEXTProduct Size Weight BandProduct size weight band0
amazon_mws
projected_ltsf_12_moTEXTProjected Ltsf 12 MoProjected ltsf 12 mo0
amazon_mws
projected_ltsf_6_moTEXTProjected Ltsf 6 MoProjected ltsf 6 mo0
amazon_mws
promotion_idsTEXTPromotion IDThe Promotion ID0
amazon_mws
purchase_dateDATEPurchase DatePurchase date0
amazon_mws
purchase_order_numberTEXTPurchaser Order NumberThe Purchaser Order Number0
amazon_mws
qty_in_long_term_storage_programTEXTQty In Long Term Storage ProgramQty in long term storage program0
amazon_mws
qty_to_be_charged_ltsf_12_moTEXTQty To Be Charged Ltsf 12 MoQty to be charged ltsf 12 mo0
amazon_mws
qty_to_be_charged_ltsf_6_moTEXTQty To Be Charged Ltsf 6 MoQty to be charged ltsf 6 mo0
amazon_mws
qty_with_removals_in_progressTEXTQty With Removals In ProgressQty with removals in progress0
amazon_mws
quantityNUMERICProduct QuantityThe Product Quantity0
amazon_mws
quantity_availableTEXTQuantity AvailableQuantity available0
amazon_mws
quantity_for_local_fulfillmentTEXTQuantity For Local FulfillmentQuantity for local fulfillment0
amazon_mws
quantity_reimbursed_cashNUMERICQuantity Reimbursed CashQuantity reimbursed cash0
amazon_mws
quantity_reimbursed_inventoryNUMERICQuantity Reimbursed InventoryQuantity reimbursed inventory0
amazon_mws
quantity_reimbursed_totalNUMERICQuantity Reimbursed TotalQuantity reimbursed total0
amazon_mws
quantity_shippedTEXTQuantity ShippedQuantity shipped0
amazon_mws
reasonTEXTReasonReason0
amazon_mws
reimbursement_idTEXTReimbursement IdReimbursement id0
amazon_mws
removal_feeNUMERICRemoval FeeRemoval fee0
amazon_mws
reporting_dateTEXTReporting DateReporting date0
amazon_mws
requested_quantityNUMERICRequested QuantityRequested quantity0
amazon_mws
return_dateTEXTReturn DateReturn date0
amazon_mws
sales_channelTEXTSales ChannelThe Sales Channel0
amazon_mws
sales_priceTEXTSales PriceSales price0
amazon_mws
sales_rankTEXTSales RankSales rank0
amazon_mws
sellable_quantityTEXTSellable QuantitySellable quantity0
amazon_mws
seller_skuTEXTSeller SkuSeller sku0
amazon_mws
ship_cityTEXTShipping CityThe Shipping City0
amazon_mws
ship_countryTEXTShipping CountryThe Shipping Country0
amazon_mws
ship_postal_codeTEXTShipping Postal CodeThe Shipping Postal Code0
amazon_mws
ship_promotion_discountTEXTShip Promotion DiscountShip promotion discount0
amazon_mws
ship_service_levelTEXTShipping Service LevelThe Shipping Service Level0
amazon_mws
ship_stateTEXTShipping StateThe Shipping State0
amazon_mws
shipment_dateTEXTShipment DateShipment date0
amazon_mws
shipment_idTEXTShipment IdShipment id0
amazon_mws
shipment_item_idTEXTShipment Item IdShipment item id0
amazon_mws
shipping_priceNUMERICShipping PriceThe Shipping Price0
amazon_mws
shipping_taxTEXTShipping TaxShipping tax0
amazon_mws
shortest_sideTEXTShortest SideShortest side0
amazon_mws
skuTEXTSKUStock Keeping Unit, assigned by the Amazon merchant0
amazon_mws
statusTEXTStatusStatus0
amazon_mws
1
stripe
storage_rateNUMERICStorage RateStorage Rate0
amazon_mws
total_quantityTEXTTotal QuantityTotal quantity0
amazon_mws
tracking_numberTEXTTracking NumberTracking number0
amazon_mws
unit_of_dimensionTEXTUnit Of DimensionUnit of dimension0
amazon_mws
unit_of_weightTEXTUnit Of WeightUnit of weight0
amazon_mws
units_shipped_last_180_daysTEXTUnits Shipped Last 180 DaysUnits shipped last 180 days0
amazon_mws
units_shipped_last_24_hrsTEXTUnits Shipped Last 24 HrsUnits shipped last 24 hrs0
amazon_mws
units_shipped_last_30_daysTEXTUnits Shipped Last 30 DaysUnits shipped last 30 days0
amazon_mws
units_shipped_last_365_daysTEXTUnits Shipped Last 365 DaysUnits shipped last 365 days0
amazon_mws
units_shipped_last_7_daysTEXTUnits Shipped Last 7 DaysUnits shipped last 7 days0
amazon_mws
units_shipped_last_90_daysTEXTUnits Shipped Last 90 DaysUnits shipped last 90 days0
amazon_mws
unsellable_quantityTEXTUnsellable QuantityUnsellable quantity0
amazon_mws
urlTEXTUrlUrl0
amazon_mws
1
facebook_organic
warehouse_condition_codeTEXTWarehouse Condition CodeWarehouse condition code0
amazon_mws
weeks_of_cover_t180TEXTWeeks Of Cover T180Weeks of cover t1800
amazon_mws
weeks_of_cover_t30TEXTWeeks Of Cover T30Weeks of cover t300
amazon_mws
weeks_of_cover_t365TEXTWeeks Of Cover T365Weeks of cover t3650
amazon_mws
weeks_of_cover_t7TEXTWeeks Of Cover T7Weeks of cover t70
amazon_mws
weeks_of_cover_t90TEXTWeeks Of Cover T90Weeks of cover t900
amazon_mws
your_priceTEXTYour PriceYour price0
amazon_mws
appTEXTAppThe App Name0
apple_search_ads
cpaNUMERICCost Per AcquisitionThe Average Cost Per Acquisition0
apple_search_ads
1
outbrain
2
pinterest
cptNUMERICCost Per TapThe Average Cost Per Tap0
apple_search_ads
installsNUMERICInstallsThe Number of installs0
apple_search_ads
1
appsflyer
lat_off_installsNUMERICLat off installsThe Lat Off Installs0
apple_search_ads
lat_on_installsNUMERICLat on installsThe Lat On Installs0
apple_search_ads
new_downloadsNUMERICNew DownloadsThe Number of New Downloads0
apple_search_ads
re_downloadsNUMERICRe DownloadsThe Number of Re Downloads0
apple_search_ads
ttrNUMERICTap Through RateThe Tap Through Rate0
apple_search_ads
activity_average_arpdauNUMERICARPDAUAverage revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API)0
appsflyer
activity_average_dauNUMERICActivity Average DAUAverage daily active users (DAU) within the selected time frame (requires access to the Master API)0
appsflyer
activity_average_dau_mau_rateNUMERICAverage DAU/MAU RateAverage DAU/MAU rate (requires access to the Master API)0
appsflyer
activity_average_mauNUMERICActivity Average MAUAverage monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API)0
appsflyer
activity_average_unique_users_af_add_to_cartNUMERICActivity - Average Unique Users - af_add_to_cartAverage unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)0
appsflyer
activity_average_unique_users_af_complete_registrationNUMERICActivity - Average Unique Users - af_complete_registrationAverage unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)0
appsflyer
activity_average_unique_users_af_content_viewNUMERICActivity - Average Unique Users - af_content_viewAverage unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API)0
appsflyer
activity_average_unique_users_af_initiated_checkoutNUMERICActivity - Average Unique Users - af_initiated_checkoutAverage unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)0
appsflyer
activity_average_unique_users_af_loginNUMERICActivity - Average Unique Users - af_loginAverage unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API)0
appsflyer
activity_average_unique_users_af_purchaseNUMERICActivity - Average Unique Users - af_purchaseAverage unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API)0
appsflyer
activity_event_counter_af_add_to_cartNUMERICActivity - Event Counter - af_add_to_cartNumber of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)0
appsflyer
activity_event_counter_af_complete_registrationNUMERICActivity - Event Counter - af_complete_registrationNumber of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)0
appsflyer
activity_event_counter_af_content_viewNUMERICActivity - Event Counter - af_content_viewNumber of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API)0
appsflyer
activity_event_counter_af_initiated_checkoutNUMERICActivity - Event Counter - af_initiated_checkoutNumber of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)0
appsflyer
activity_event_counter_af_loginNUMERICActivity - Event Counter - af_loginNumber of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API)0
appsflyer
activity_event_counter_af_purchaseNUMERICActivity - Event Counter - af_purchaseNumber of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API)0
appsflyer
activity_revenueNUMERICActivity RevenueRevenue reported within the selected time frame (requires access to the Master API)0
appsflyer
activity_sales_in_usd_af_add_to_cartNUMERICActivity - Sales in USD - af_add_to_cartRevenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API)0
appsflyer
activity_sales_in_usd_af_complete_registrationNUMERICActivity - Sales in USD - af_complete_registrationRevenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API)0
appsflyer
activity_sales_in_usd_af_content_viewNUMERICActivity - Sales in USD - af_content_viewRevenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API)0
appsflyer
activity_sales_in_usd_af_initiated_checkoutNUMERICActivity - Sales in USD - af_initiated_checkoutRevenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API)0
appsflyer
activity_sales_in_usd_af_loginNUMERICActivity - Sales in USD - af_loginRevenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API)0
appsflyer
activity_sales_in_usd_af_purchaseNUMERICActivity - Sales in USD - af_purchaseRevenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API)0
appsflyer
activity_sessionsNUMERICActivity SessionsNumber of sessions performed within the selected time frame (requires access to the Master API)0
appsflyer
af_adTEXTAdAd (requires access to the Master API)0
appsflyer
af_ad_idTEXTAd IDAd ID (requires access to the Master API)0
appsflyer
af_adsetTEXTAdsetAdset (requires access to the Master API)0
appsflyer
af_adset_idTEXTAdset IDAdset ID (requires access to the Master API)0
appsflyer
af_c_idTEXTCampaign IDCampaign ID (requires access to the Master API)0
appsflyer
af_channelTEXTChannelChannel (requires access to the Master API)0
appsflyer
af_keywordsTEXTKeywordsKeywords (requires access to the Master API)0
appsflyer
af_prtTEXTPartnerPartner (Agency)0
appsflyer
af_siteidTEXTPublisher IDPublisher ID (requires access to the Master API)0
appsflyer
app_idTEXTApp IDThe App ID0
appsflyer
arpu_ltvNUMERICARPUAverage revenue per user, for the users who installed in the selected time frame (LTV)0
appsflyer
attributed_touch_typeTEXTTouch TypeTouch Type (requires access to the Master API)0
appsflyer
average_ecpiNUMERICAverage eCPIEffective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. 0
appsflyer
crNUMERICConversion RateConversion Rate0
appsflyer
1
rtbhouse
event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cartNumber of occurrences of the event 'af_add_to_cart' (LTV)0
appsflyer
event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registrationNumber of occurrences of the event 'af_complete_registration' (LTV)0
appsflyer
event_counter_af_content_viewNUMERICEvent Counter - af_content_viewNumber of occurrences of the event 'af_content_view' (LTV)0
appsflyer
event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkoutNumber of occurrences of the event 'af_initiated_checkout' (LTV)0
appsflyer
event_counter_af_loginNUMERICEvent Counter - af_loginNumber of occurrences of the event 'af_login' (LTV)0
appsflyer
event_counter_af_purchaseNUMERICEvent Counter - af_purchaseNumber of occurrences of the event 'af_purchase' (LTV)0
appsflyer
install_timeTEXTInstall TimeInstall Time (requires access to the Master API)0
appsflyer
is_primaryTEXTIs Primary AttributionIs Primary Attribution (requires access to the Master API)0
appsflyer
loyal_usersNUMERICLoyal UsersNumber of loyal users who installed within the selected time frame0
appsflyer
loyal_users_rateNUMERICLoyal Users/InstallsLoyal users/installs0
appsflyer
sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cartRevenue reported as part of the reported events 'af_add_to_cart' (LTV)0
appsflyer
sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registrationRevenue reported as part of the reported events 'af_complete_registration' (LTV)0
appsflyer
sales_in_usd_af_content_viewNUMERICSales in USD - af_content_viewRevenue reported as part of the reported events 'af_content_view' (LTV)0
appsflyer
sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkoutRevenue reported as part of the reported events 'af_initiated_checkout' (LTV)0
appsflyer
sales_in_usd_af_loginNUMERICSales in USD - af_loginRevenue reported as part of the reported events 'af_login' (LTV)0
appsflyer
sales_in_usd_af_purchaseNUMERICSales in USD - af_purchaseRevenue reported as part of the reported events 'af_purchase' (LTV)0
appsflyer
uninstallsNUMERICUninstallsUninstalling users, who installed in the selected time frame (requires access to the Master API)0
appsflyer
uninstalls_rateNUMERICUninstall RateUninstallation rate (requires access to the Master API)0
appsflyer
unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cartNumber of unique users who performed the event 'af_add_to_cart' (LTV)0
appsflyer
unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registrationNumber of unique users who performed the event 'af_complete_registration' (LTV)0
appsflyer
unique_users_af_content_viewNUMERICUnique Users - af_content_viewNumber of unique users who performed the event 'af_content_view' (LTV)0
appsflyer
unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkoutNumber of unique users who performed the event 'af_initiated_checkout' (LTV)0
appsflyer
unique_users_af_loginNUMERICUnique Users - af_loginNumber of unique users who performed the event 'af_login' (LTV)0
appsflyer
unique_users_af_purchaseNUMERICUnique Users - af_purchaseNumber of unique users who performed the event 'af_purchase' (LTV)0
appsflyer
advertiseridTEXTAdvertiser IDThe Advertiser ID0
awin
1
cm360
advertisernameTEXTAdvertiser NameThe Advertiser Name0
awin
bonuscommissionNUMERICBonus CommissionThe Commission of Bonus Transactions0
awin
bonustransactionrevenueNUMERICBonus Transaction RevenueThe Value of Bonus Transactions0
awin
bonustransactionsNUMERICBonus TransactionsThe Number of Bonus Transactions0
awin
codeTEXTCodeCode0
awin
confirmedcommissionNUMERICConfirmed CommissionThe Commission of the Confirmed Transactions0
awin
confirmedtransactionrevenueNUMERICConfirmed RevenueThe Total Value of Confirmed Transactions0
awin
confirmedtransactionsNUMERICConfirmed TransactionsThe Total Number of Confirmed Transactions0
awin
declinedcommissionNUMERICDeclined CommissionThe Commission of Declined Transactions0
awin
declinedtransactionrevenueNUMERICDeclined RevenueThe Value of Declined Transactions0
awin
declinedtransactionsNUMERICDeclined TransactionsThe Number of Declined Transactions0
awin
pendingcommissionNUMERICPending CommissionThe Commissions of Pending Transactions0
awin
pendingtransactionrevenueNUMERICPending Transaction RevenueThe Value of Pending Transactions0
awin
pendingtransactionsNUMERICPending TransactionsThe Number of Pending Transactions0
awin
publisheridTEXTPublisher IDThe ID of the Publisher0
awin
publishernameTEXTPublisher NameThe Name of the Publisher0
awin
totalcommNUMERICTransaction CommissionThe Total Commission of all Transactions0
awin
transactioncommissionNUMERICTransaction CommissionThe Total Commission of all Transactions0
awin
typeTEXTTypeThe Region (duplicate)0
awin
1
facebook_organic
2
stripe
account_numberTEXTAccount NumberThe Microsoft Advertising assigned number of an account.0
bing
account_statusTEXTAccount StatusThe account status0
bing
all_conversionsNUMERICAll ConversionsThe number of conversions.0
bing
all_cost_per_conversionNUMERICAllCostPerConversionThe cost per conversion.0
bing
all_revenueNUMERICAll RevenueThe revenue optionally reported by the advertiser as a result of conversions.0
bing
all_revenue_per_conversionNUMERICAll Revenue Per ConversionThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).0
bing
all_roasNUMERICAllReturnOnAdSpendThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).0
bing
impression_share_percentNUMERICImpression Share PercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.0
bing
top_impression_rate_percentNUMERICTop Impression Rate PercentThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.0
bing
activeviewviewableimpressionsNUMERICActive View: Viewable ImpressionsThe number of impressions on the site that were viewable out of all measurable impressions.0
cm360
activityTEXTActivityA single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.0
cm360
activityidTEXTActivity IDThe ID associated with an activity.0
cm360
advertiserTEXTAdvertiserAn organization that creates and distributes a commercial message.0
cm360
1
criteo
creativeTEXTCreativeThe media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file.0
cm360
creativetypeTEXTCreative TypeThe type of creative that was delivered, such as Display, In-stream video, rich media, and so on.0
cm360
feed1reportinglabelTEXTFeed 1 Reporting LabelOne of the possible options in a feed.0
cm360
mediacostNUMERICMedia CostThe cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.0
cm360
placementTEXTPlacementA Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement.0
cm360
profile_idTEXTProfile IDID of CM360 user that provides access to the account.0
cm360
profile_nameTEXTProfile nameName of CM360 user that provides access to the account..0
cm360
siteTEXTSite (CM360)A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space.0
cm360
1
searchconsole
siteidTEXTSite ID (CM360)The ID associated with a Campaign Manager 360 site.0
cm360
total_video_played_p100NUMERICVideo Plays at 100 percentThe number of impressions for which an ad clip played to completion.0
cm360
total_video_played_p25NUMERICVideo Plays at 25 percentThe number of impressions for which an ad clip played to the end of the first quarter of the video's total length.0
cm360
total_video_played_p50NUMERICVideo Plays at 50 percentThe number of impressions for which an ad clip played to the midpoint of the video's total length.0
cm360
total_video_played_p75NUMERICVideo Plays at 75 percentThe number of impressions for which an ad clip played to the end of the third quarter of the video's total length.0
cm360
video_startNUMERICVideo StartAlias for Video Starts.0
cm360
1
linkedin
video_startsNUMERICVideo StartsThe number of served video impressions, counted when the video clip was played or started by the user.0
cm360
audienceNUMERICAudienceNumber of distinct cookies to which Criteo had the opportunity to make a display0
criteo
transactionrevenue-postviewNUMERICPost-View RevenueThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales0
criteo
transactionrevenue-postviewpostclickNUMERICPost-View and Click RevenuePost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers0
criteo
transactions-postviewNUMERICPost-View TransactionsNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.0
criteo
transactions-postviewpostclickNUMERICPost-View and Click TransactionsThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers0
criteo
line_itemTEXTLine Item NameThe Line Item Name0
dv360
is_eligible_for_promotionBOOLEANIs Eligible For PromotionWhether the post is eligible for promotion.0
facebook_organic
is_expiredBOOLEANIs ExpiredWhether the post has expiration time that has passed.0
facebook_organic
is_hiddenBOOLEANIs hiddenWhether a post has been set to hidden0
facebook_organic
is_inline_createdBOOLEANIs Inline CreatedReturns True if the post was created inline when creating ads.0
facebook_organic
is_popularBOOLEANIs PopularWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold.0
facebook_organic
is_publishedBOOLEANIs PublishedIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)0
facebook_organic
media_typeTEXTMedia TypeType of the media such as (photo, video, link etc)0
facebook_organic
page_call_phone_clicks_by_age_gender_logged_in_uniqueNUMERICPage Call Phone Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.0
facebook_organic
page_call_phone_clicks_by_site_logged_in_uniqueNUMERICPage Call Phone Clicks By Site Logged In UniqueThe number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.0
facebook_organic
page_call_phone_clicks_logged_in_by_city_uniqueNUMERICPage Call Phone Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by city.0
facebook_organic
page_call_phone_clicks_logged_in_by_country_uniqueNUMERICPage Call Phone Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by countries.0
facebook_organic
page_call_phone_clicks_logged_in_uniqueNUMERICPage Call Phone Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button.0
facebook_organic
page_consumptionsNUMERICPage ConsumptionsThe number of times people clicked on any of your content.0
facebook_organic
page_consumptions_by_consumption_typeNUMERICPage Consumptions By Consumption TypeThe number of people who clicked on any of your content.0
facebook_organic
page_consumptions_by_consumption_type_uniqueNUMERICPage Consumptions By Consumtion Type UniqueThe number of people who clicked on any of your content, by type.0
facebook_organic
page_consumptions_uniqueNUMERICPage Consumptions UniqueThe number of people who clicked on any of your content.0
facebook_organic
page_cta_clicks_by_age_gender_logged_in_uniqueNUMERICPage CTA Clicks By Age Gender Logged In UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window).0
facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_commentNUMERICPage CTA Clicks By Age Gender Logged In Unique (number of comments).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments).0
facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_likeNUMERICPage CTA Clicks By Age Gender Logged In Unique (number of likes).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes).0
facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_shareNUMERICPage CTA Clicks By Age Gender Logged In Unique (times stories have been shared).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared).0
facebook_organic
page_cta_clicks_by_site_logged_in_uniqueNUMERICPage CTA Clicks By Site Logged In UniqueNumber of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.0
facebook_organic
page_cta_clicks_logged_in_by_city_uniqueNUMERICPage CTA Clicks Logged In By City UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.0
facebook_organic
page_cta_clicks_logged_in_by_country_uniqueNUMERICPage CTA Clicks Logged In By Country UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.0
facebook_organic
page_cta_clicks_logged_in_totalNUMERICPage CTA Clicks Logged In TotalTotal number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).0
facebook_organic
page_cta_clicks_logged_in_total_commentNUMERICPage CTA Clicks Logged In Total (number of comments).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).0
facebook_organic
page_cta_clicks_logged_in_total_likeNUMERICPage CTA Clicks Logged In Total (number of likes).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).0
facebook_organic
page_cta_clicks_logged_in_total_shareNUMERICPage CTA Clicks Logged In Total (times stories have been shared).Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).0
facebook_organic
page_cta_clicks_logged_in_uniqueNUMERICPage CTA Clicks Logged In UniqueUnique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).0
facebook_organic
page_cta_clicks_logged_in_unique_commentNUMERICPage CTA Clicks Logged In Unique (number of comments).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).0
facebook_organic
page_cta_clicks_logged_in_unique_likeNUMERICPage CTA Clicks Logged In Unique (number of likes).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).0
facebook_organic
page_cta_clicks_logged_in_unique_shareNUMERICPage CTA Clicks Logged In Unique (times stories have been shared).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).0
facebook_organic
page_engaged_usersNUMERICPage Engaged UsersThe number of people who engaged with your Page. Engagement includes any click.0
facebook_organic
page_fan_addsNUMERICNew likesThe number of new people who have liked your Page0
facebook_organic
page_fan_adds_by_paid_non_paid_uniqueNUMERICPage Fans Adds By Paid Non Paid UniqueThe number of new people who have liked your Page broken down by paid and non-paid.0
facebook_organic
page_fan_adds_uniqueNUMERICNew likes (unique users)The number of new people who have liked your Page0
facebook_organic
page_fan_removesNUMERICNew unlikesThe number of new people who have unliked your Page0
facebook_organic
page_fan_removes_uniqueNUMERICNew likes (unique users)The number of new people who have unliked your Page0
facebook_organic
page_fansNUMERICTotal likesThe total number of people who have liked your Page0
facebook_organic
page_fans_onlineNUMERICPage Fans OnlineThe number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.0
facebook_organic
page_fans_online_per_dayNUMERICPage Fans Online Per DayThe number of your fans who saw any posts on Facebook on a given day.0
facebook_organic
page_get_directions_clicks_by_age_gender_logged_in_uniqueNUMERICPage Get Directions Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.0
facebook_organic
page_get_directions_clicks_by_site_logged_in_uniqueNUMERICPage Get Directions Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.0
facebook_organic
page_get_directions_clicks_logged_in_by_city_uniqueNUMERICPage Get Directions Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by city.0
facebook_organic
page_get_directions_clicks_logged_in_by_country_uniqueNUMERICPage Get Directions Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by country.0
facebook_organic
page_get_directions_clicks_logged_in_uniqueNUMERICPage Get Directions Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button.0
facebook_organic
page_idTEXTPage IdPage id0
facebook_organic
page_impressions_uniqueNUMERICPage Impressions UniqueThe number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.0
facebook_organic
page_nameTEXTPage NameThe name of the Page0
facebook_organic
page_negative_feedbackNUMERICPage Negative FeedbackThe number of times people took a negative action (e.g., un-liked or hid a post).0
facebook_organic
page_negative_feedback_by_typeNUMERICPage Negative Fedback By TypeThe number of times people took a negative action broken down by type (default attribution window).0
facebook_organic
page_negative_feedback_by_type_commentNUMERICPage Negative Fedback By Type (number of comments).The number of times people took a negative action broken down by type (number of comments).0
facebook_organic
page_negative_feedback_by_type_hide_clicksNUMERICPage Negative Feedback By Type Hide ClicksNumber of negative actions, disaggregated by type (hide_clicks) (default attribution window).0
facebook_organic
page_negative_feedback_by_type_hide_clicks_commentNUMERICPage Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions, disaggregated by type (hide_clicks) (number of comments).0
facebook_organic
page_negative_feedback_by_type_hide_clicks_likeNUMERICPage Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions, disaggregated by type (hide_clicks) (number of likes).0
facebook_organic
page_negative_feedback_by_type_hide_clicks_shareNUMERICPage Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared).0
facebook_organic
page_negative_feedback_by_type_likeNUMERICPage Negative Fedback By Type (number of likes).The number of times people took a negative action broken down by type (number of likes).0
facebook_organic
page_negative_feedback_by_type_shareNUMERICPage Negative Fedback By Type (times stories have been shared).The number of times people took a negative action broken down by type (times stories have been shared).0
facebook_organic
page_negative_feedback_by_type_uniqueNUMERICPage Negative Fedback By Type UniqueThe number of people who took a negative action broken down by type (default attribution window).0
facebook_organic
page_negative_feedback_by_type_unique_commentNUMERICPage Negative Fedback By Type Unique (number of comments).The number of people who took a negative action broken down by type (number of comments).0
facebook_organic
page_negative_feedback_by_type_unique_likeNUMERICPage Negative Fedback By Type Unique (number of likes).The number of people who took a negative action broken down by type (number of likes).0
facebook_organic
page_negative_feedback_by_type_unique_shareNUMERICPage Negative Fedback By Type Unique (times stories have been shared).The number of people who took a negative action broken down by type (times stories have been shared).0
facebook_organic
page_negative_feedback_uniqueNUMERICPage Negative Feedback UniqueThe number of people who took a negative action (e.g., un-liked or hid a post).0
facebook_organic
page_places_checkin_mobileNUMERICPage Places Checkin MobileThe number of times people checked into a place using mobile phones.0
facebook_organic
page_places_checkin_mobile_uniqueNUMERICPage Places Checkin Mobile UniqueThe number of people who checked into a place using mobile phones.0
facebook_organic
page_places_checkin_totalNUMERICPage Places Checkin TotalThe number of times people checked into a place.0
facebook_organic
page_places_checkin_total_uniqueNUMERICPage Places Checkin Total UniqueThe number of people who checked into a place.0
facebook_organic
page_places_checkins_by_age_genderNUMERICPage Places Checkin By Age Gendergender and age of people who checked in at your Place.0
facebook_organic
page_places_checkins_by_countryNUMERICPage Places Checkins By Countrytop countries of people who checked into your Place.0
facebook_organic
page_places_checkins_by_localeNUMERICPage Places Checkin By Localetop locales of people who checked into your Place.0
facebook_organic
page_positive_feedback_by_typeNUMERICPage Positive Feedback By TypeThe number of times people took a positive action broken down by type.0
facebook_organic
page_positive_feedback_by_type_uniqueNUMERICPage Positive Feedback By Type UniqueThe number of people who took a positive action broken down by type.0
facebook_organic
page_post_engagementsNUMERICPage Post EngagementsThe number of times people have engaged with your posts through reactions, comments, shares and more.0
facebook_organic
page_total_actionsNUMERICPage Total ActionsThe number of clicks on your Page's contact info and call-to-action button.0
facebook_organic
page_video_view_timeNUMERICPage Video View TimeThe total time (in milliseconds) spent by users watching videos on your Page.0
facebook_organic
page_video_viewsNUMERICPage Video ViewsThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded.0
facebook_organic
page_video_views_autoplayedNUMERICPage Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.0
facebook_organic
page_video_views_by_paid_non_paid_paidNUMERICPage Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).0
facebook_organic
page_video_views_by_paid_non_paid_paid_commentNUMERICPage Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).0
facebook_organic
page_video_views_by_paid_non_paid_paid_likeNUMERICPage Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).0
facebook_organic
page_video_views_by_paid_non_paid_paid_shareNUMERICPage Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).0
facebook_organic
page_video_views_by_paid_non_paid_totalNUMERICPage Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).0
facebook_organic
page_video_views_by_paid_non_paid_total_commentNUMERICPage Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).0
facebook_organic
page_video_views_by_paid_non_paid_total_likeNUMERICPage Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).0
facebook_organic
page_video_views_by_paid_non_paid_total_shareNUMERICPage Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).0
facebook_organic
page_video_views_by_paid_non_paid_unpaidNUMERICPage Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).0
facebook_organic
page_video_views_by_paid_non_paid_unpaid_commentNUMERICPage Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).0
facebook_organic
page_video_views_by_paid_non_paid_unpaid_likeNUMERICPage Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).0
facebook_organic
page_video_views_by_paid_non_paid_unpaid_shareNUMERICPage Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).0
facebook_organic
page_video_views_click_to_playNUMERICPage Video Views Click To PlayThe number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.0
facebook_organic
page_video_views_organicNUMERICPage Video Views OrganicYour Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account.0
facebook_organic
page_video_views_paidNUMERICPage Video Views PaidThe number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted.0
facebook_organic
page_video_views_uniqueNUMERICPage Video Views UniqueThe number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.0
facebook_organic
page_website_clicks_by_age_gender_logged_in_uniqueNUMERICPage Website Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.0
facebook_organic
page_website_clicks_by_site_logged_in_uniqueNUMERICPage Website Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.0
facebook_organic
page_website_clicks_logged_in_by_city_uniqueNUMERICPage Website Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.0
facebook_organic
page_website_clicks_logged_in_by_country_uniqueNUMERICPage Website Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.0
facebook_organic
page_website_clicks_logged_in_uniqueNUMERICPage Website Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button.0
facebook_organic
permalink_urlTEXTPermalink UrlThe permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/101534491963535530
facebook_organic
post_activity_by_action_typeNUMERICPost ActivityThe number of action types at post level (likes, comments, shares) (default attribution window).0
facebook_organic
post_activity_by_action_type_commentNUMERICPost Activity (number of comments).The number of action types at post level (likes, comments, shares) (number of comments).0
facebook_organic
post_activity_by_action_type_likeNUMERICPost Activity (number of likes).The number of action types at post level (likes, comments, shares) (number of likes).0
facebook_organic
post_activity_by_action_type_shareNUMERICPost Activity (times stories have been shared).The number of action types at post level (likes, comments, shares) (times stories have been shared).0
facebook_organic
post_clicksNUMERICPost ClicksThe number of times people clicked on anywhere in your posts without generating a story.0
facebook_organic
post_clicks_by_type_link_clicksNUMERICPost Clicks By Type Link ClicksThe number of clicks on any places in your publications without creating news (link clicks) (default attribution window).0
facebook_organic
post_clicks_by_type_link_clicks_commentNUMERICPost Clicks By Type Link Clicks (number of comments).The number of clicks on any places in your publications without creating news (link clicks) (number of comments).0
facebook_organic
post_clicks_by_type_link_clicks_likeNUMERICPost Clicks By Type Link Clicks (number of likes).The number of clicks on any places in your publications without creating news (link clicks) (number of likes).0
facebook_organic
post_clicks_by_type_link_clicks_shareNUMERICPost Clicks By Type Link Clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared).0
facebook_organic
post_clicks_by_type_other_clicksNUMERICPost Clicks By Type Other clicksThe number of clicks on any places in your publications without creating news (other clicks) (default attribution window).0
facebook_organic
post_clicks_by_type_other_clicks_commentNUMERICPost Clicks By Type Other clicks (number of comments).The number of clicks on any places in your publications without creating news (other clicks) (number of comments).0
facebook_organic
post_clicks_by_type_other_clicks_likeNUMERICPost Clicks By Type Other clicks (number of likes).The number of clicks on any places in your publications without creating news (other clicks) (number of likes).0
facebook_organic
post_clicks_by_type_other_clicks_shareNUMERICPost Clicks By Type Other clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared).0
facebook_organic
post_clicks_by_type_photo_viewNUMERICPost Clicks By Type Photo ViewThe number of clicks on any places in your publications without creating news (photo clicks) (default attribution window).0
facebook_organic
post_clicks_by_type_photo_view_commentNUMERICPost Clicks By Type Photo View (number of comments).The number of clicks on any places in your publications without creating news (photo clicks) (number of comments).0
facebook_organic
post_clicks_by_type_photo_view_likeNUMERICPost Clicks By Type Photo View (number of likes).The number of clicks on any places in your publications without creating news (photo clicks) (number of likes).0
facebook_organic
post_clicks_by_type_photo_view_shareNUMERICPost Clicks By Type Photo View (times stories have been shared).The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared).0
facebook_organic
post_clicks_by_type_video_playNUMERICPost Clicks By Type Video PlayThe number of clicks on any places in your publications without creating news (video plays) (default attribution window).0
facebook_organic
post_clicks_by_type_video_play_commentNUMERICPost Clicks By Type Video Play (number of comments).The number of clicks on any places in your publications without creating news (video plays) (number of comments).0
facebook_organic
post_clicks_by_type_video_play_likeNUMERICPost Clicks By Type Video Play (number of likes).The number of clicks on any places in your publications without creating news (video plays) (number of likes).0
facebook_organic
post_clicks_by_type_video_play_shareNUMERICPost Clicks By Type Video Play (times stories have been shared).The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared).0
facebook_organic
post_created_timeTIMESTAMPPost Created TimePost created time0
facebook_organic
post_descriptionTEXTPost DescriptionThe description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page.0
facebook_organic
post_idTEXTPost IdPost id0
facebook_organic
post_impressionsNUMERICPost ImpressionsThe number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.0
facebook_organic
post_impressions_organicNUMERICPost impressions OrganicThe number of times your Page posts are displayed on the user's screen as a result of unpaid distribution.0
facebook_organic
post_impressions_organic_uniqueNUMERICPost impressions Organic UniqueThe number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic).0
facebook_organic
post_impressions_paidNUMERICPost Impressions PaidThe number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising.0
facebook_organic
post_impressions_paid_uniqueNUMERICPost Impressions Paid UniqueThe number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising.0
facebook_organic
post_impressions_uniqueNUMERICPost Impressions UniqueThe number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc.0
facebook_organic
post_messageTEXTPost MessagePost message0
facebook_organic
post_message_onelineTEXTPost Message OnelinePost message in one line0
facebook_organic
post_negative_feedback_by_type_hide_all_clicksNUMERICPost Negative Feedback By Type Hide All ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).0
facebook_organic
post_negative_feedback_by_type_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).0
facebook_organic
post_negative_feedback_by_type_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).0
facebook_organic
post_negative_feedback_by_type_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).0
facebook_organic
post_negative_feedback_by_type_hide_clicksNUMERICPost Negative Feedback By Type Hide All ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).0
facebook_organic
post_negative_feedback_by_type_hide_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).0
facebook_organic
post_negative_feedback_by_type_hide_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).0
facebook_organic
post_negative_feedback_by_type_hide_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).0
facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicksNUMERICPost Negative Feedback By Type Unique Hide All ClicksThe number of people who performed a negative action in your post (hide all clicks) (default attribution window).0
facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of comments).The number of people who performed a negative action in your post (hide all clicks) (number of comments).0
facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of likes).The number of people who performed a negative action in your post (hide all clicks) (number of likes).0
facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared).0
facebook_organic
post_pictureTEXTPost PictureThe picture scraped from any link included with the post.0
facebook_organic
post_reactions_anger_totalNUMERICPost Reactions Anger TotalTotal "anger" reactions of a post.0
facebook_organic
post_reactions_by_type_totalNUMERICPost Reactions By Like TotalTotal post reactions by type.0
facebook_organic
post_reactions_haha_totalNUMERICPost Reactions Haha TotalTotal "haha" reactions of a post.0
facebook_organic
post_reactions_like_totalNUMERICPost Reactions Like TotalTotal "like" reactions of a post.0
facebook_organic
post_reactions_love_totalNUMERICPost Reactions Love TotalTotal "love" reactions of a post.0
facebook_organic
post_reactions_sorry_totalNUMERICPost Reactions Sorry TotalTotal "sad" reactions of a post.0
facebook_organic
post_reactions_wow_totalNUMERICPost Reactions Wow TotalTotal "wow" reactions of a post.0
facebook_organic
post_titleTEXTPost titleThe title of the post.0
facebook_organic
post_video_avg_time_watchedNUMERICPost Video Avg Time watchedAverage time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares.0
facebook_organic
post_video_complete_views_organicNUMERICPost Video Complete Views OrganicYour videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts.0
facebook_organic
post_video_complete_views_organic_uniqueNUMERICPost Video Complete Views Organic UniqueThe number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts.0
facebook_organic
post_video_viewsNUMERICPost Video ViewsThe number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded.0
facebook_organic
post_video_views_autoplayedNUMERICPost Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.0
facebook_organic
post_video_views_clicked_to_playNUMERICPost Video Views Clicked To PlayThe number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.0
facebook_organic
post_video_views_organicNUMERICPost Vide Views OrganicThe number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded.0
facebook_organic
post_video_views_organic_uniqueNUMERICPost Video Views Organic UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded.0
facebook_organic
post_video_views_paidNUMERICPost Video Views PaidThe number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded.0
facebook_organic
post_video_views_paid_uniqueNUMERICPost Video Views Paid UniqueThe number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded.0
facebook_organic
post_video_views_uniqueNUMERICPost Video Views UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded.0
facebook_organic
targetingTEXTTargetingObject that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place.0
facebook_organic
campaignnameTEXTCampaign nameThe name of the marketing campaign. Present only for conversion events.0
googleanalytics4
totalrevenueNUMERICTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).0
googleanalytics4
totalusersNUMERICTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.0
googleanalytics4
companyTEXTCompany NameAlias for contact_company0
hubspot
company_about_usTEXTCompany About UsShort about-company0
hubspot
company_addressTEXTCompany Street AddressThe street address of the company or organization, including unit number. Powered by HubSpot Insights.0
hubspot
company_address2TEXTCompany Street Address 2The additional address of the company or organization. Powered by HubSpot Insights.0
hubspot
company_annualrevenueNUMERICCompany Annual RevenueThe actual or estimated annual revenue of the company. Powered by HubSpot Insights.0
hubspot
company_cityTEXTCompany CityThe city where the company is located. Powered by HubSpot Insights.0
hubspot
company_closedateTIMESTAMPCompany Close DateThe date the company or organization was closed as a customer0
hubspot
company_countryTEXTCompany Country/RegionThe country/region in which the company or organization is located. Powered by HubSpot Insights.0
hubspot
company_createdateTIMESTAMPCompany Create DateThe date the company or organization was added to the database0
hubspot
company_days_to_closeNUMERICCompany Days to CloseThe number of days between when the company record was created and when they closed as a customer.0
hubspot
company_descriptionTEXTCompany DescriptionA short statement about the company's mission and goals. Powered by HubSpot Insights.0
hubspot
company_domainTEXTCompany Domain NameThe domain name of the company or organization0
hubspot
company_engagements_last_meeting_bookedTIMESTAMPCompany Date of last meeting booked in meetings toolThe date of the most recent meeting an associated contact has booked through the meetings tool.0
hubspot
company_engagements_last_meeting_booked_campaignTEXTCompany Campaign of last booking in meetings toolThis UTM parameter shows which marketing campaign (e.g. a specific email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
company_engagements_last_meeting_booked_mediumTEXTCompany Medium of last booking in meetings toolThis UTM parameter shows which channel (e.g. email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
company_engagements_last_meeting_booked_sourceTEXTCompany Source of last booking in meetings toolThis UTM parameter shows which site (e.g. Twitter) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
company_facebook_company_pageTEXTCompany Facebook Company PageThe URL of the Facebook company page for the company or organization0
hubspot
company_facebookfansNUMERICCompany Facebook FansNumber of facebook fans0
hubspot
company_first_contact_createdateTIMESTAMPCompany First Contact Create DateThe date that the first contact from this company entered the system, which could pre-date the company's create date0
hubspot
company_first_conversion_dateTIMESTAMPCompany First Conversion DateThe first conversion date across all contacts associated this company or organization0
hubspot
company_first_conversion_event_nameTEXTCompany First ConversionThe first form submitted across all contacts associated this company or organization0
hubspot
company_first_deal_created_dateTIMESTAMPCompany First Deal Created DateThe create date of the first deal associated with this company record.0
hubspot
company_founded_yearTEXTCompany Year FoundedThe year the company was created. Powered by HubSpot Insights.0
hubspot
company_googleplus_pageTEXTCompany Google Plus PageThe URL of the Google Plus page for the company or organization0
hubspot
company_hs_analytics_first_timestampTIMESTAMPCompany Time First SeenThe first activity for any contact associated with this company or organization0
hubspot
company_hs_analytics_first_touch_converting_campaignTEXTCompany First Touch Converting CampaignThe campaign responsible for the first touch creation of the first contact associated with this company0
hubspot
company_hs_analytics_first_visit_timestampTIMESTAMPCompany Time of First SessionTime of first session across all contacts associated with this company or organization0
hubspot
company_hs_analytics_last_timestampTIMESTAMPCompany Time Last SeenTime last seen across all contacts associated with this company or organization0
hubspot
company_hs_analytics_last_touch_converting_campaignTEXTCompany Last Touch Converting CampaignThe campaign responsible for the last touch creation of the first contact associated with this company0
hubspot
company_hs_analytics_last_visit_timestampTIMESTAMPCompany Time of Last SessionTime of the last session attributed to any contacts that are associated with this company record.0
hubspot
company_hs_analytics_num_page_viewsNUMERICCompany Number of PageviewsTotal number of page views across all contacts associated with this company or organization0
hubspot
company_hs_analytics_num_visitsNUMERICCompany Number of SessionsTotal number of sessions across all contacts associated with this company or organization0
hubspot
company_hs_analytics_sourceTEXTCompany Original Source TypeOriginal source for the contact with the earliest activity for this company or organization0
hubspot
company_hs_analytics_source_data_1TEXTCompany Original Source Data 1Additional information about the original source for the contact with the earliest activity for this company or organization0
hubspot
company_hs_analytics_source_data_2TEXTCompany Original Source Data 2Additional information about the original source for the contact with the earliest activity for this company or organization0
hubspot
company_hs_createdateTIMESTAMPCompany object create date/timeThe date and time at which this object was created. This value is automatically set by HubSpot and may not be modified.0
hubspot
company_hs_ideal_customer_profileTEXTCompany Ideal Customer Profile TierThis property shows how well a Company matches your Ideal Customer Profile. Companies that are Tier 1 should be a great fit for your products/services where Tier 3 might be acceptable, but low priority0
hubspot
company_hs_is_target_accountBOOLEANCompany Target AccountThe Target Account property identifies the companies that you are marketing and selling to as part of your account-based strategy.0
hubspot
company_hs_last_booked_meeting_dateTIMESTAMPCompany Last Booked Meeting DateThe last date of booked meetings associated with the company0
hubspot
company_hs_last_logged_call_dateTIMESTAMPCompany Last Logged Call DateThe last date of logged calls associated with the company0
hubspot
company_hs_last_open_task_dateTIMESTAMPCompany Last Open Task DateThe last due date of open tasks associated with the company0
hubspot
company_hs_last_sales_activity_timestampTIMESTAMPCompany Last Engagement DateThe last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts.0
hubspot
company_hs_lastmodifieddateTIMESTAMPCompany Last Modified DateMost recent timestamp of any property update for this company. This includes HubSpot internal properties, which can be visible or hidden. This property is updated automatically.0
hubspot
company_hs_lead_statusTEXTCompany Lead StatusThe company's sales, prospecting or outreach status0
hubspot
company_hs_num_blockersNUMERICCompany Number of blockersThe number of contacts associated with this company with the role of blocker.0
hubspot
company_hs_num_child_companiesNUMERICCompany Number of child companiesThe number of child companies of this company0
hubspot
company_hs_num_contacts_with_buying_rolesNUMERICCompany Number of contacts with a buying roleThe number of contacts associated with this company with a buying role.0
hubspot
company_hs_num_decision_makersNUMERICCompany Number of decision makersThe number of contacts associated with this company with the role of decision maker.0
hubspot
company_hs_num_open_dealsNUMERICCompany Number of open dealsThe number of open deals associated with this company.0
hubspot
company_hs_object_idNUMERICCompany IDThe unique ID for this company. This unique ID is automatically populated by HubSpot and cannot be changed.0
hubspot
company_hs_parent_company_idNUMERICParent CompanyThe parent company of this company0
hubspot
company_hs_predictivecontactscore_v2NUMERICCompany Likelihood to closeThe highest probability that a contact associated with this company will become a customer within the next 90 days. This score is based on standard contact properties and behavior.0
hubspot
company_hs_total_deal_valueNUMERICCompany Total open deal valueThe total value, in your company's currency, of all open deals associated with this company0
hubspot
company_hubspot_owner_assigneddateTIMESTAMPCompany Owner Assigned DateThe timestamp when an owner was assigned to this company0
hubspot
company_hubspot_owner_idTEXTCompany ownerThe owner of the company0
hubspot
company_hubspot_team_idTEXTCompany HubSpot TeamThe team of the owner of the company.0
hubspot
company_industryTEXTCompany IndustryThe type of business the company performs. By default, this property has approximately 150 pre-defined options to select from. While these options cannot be deleted as they used by HubSpot Insights, you can add new custom options to meet your needs.0
hubspot
company_is_publicBOOLEANCompany Is PublicIndicates that the company is publicly traded. Powered by HubSpot Insights.0
hubspot
company_lifecyclestageTEXTCompany Lifecycle StageThe most advanced lifecycle stage across all contacts associated with this company or organization0
hubspot
company_linkedin_company_pageTEXTLinkedIn Company PageThe URL of the LinkedIn company page for the company or organization0
hubspot
company_linkedinbioTEXTCompany LinkedIn BioThe LinkedIn bio for the company or organization0
hubspot
company_nameTEXTCompany NameThe name of the company or organization. Powered by HubSpot Insights.0
hubspot
company_notes_last_contactedTIMESTAMPCompany Last ContactedThe last timestamp when a call, email or meeting was logged for a contact at this company.0
hubspot
company_notes_last_updatedTIMESTAMPCompany Last Activity DateThe last time a note, call, meeting, or task was logged for a company. This is set automatically by HubSpot based on user actions in the company record.0
hubspot
company_notes_next_activity_dateTIMESTAMPCompany Next Activity DateThe date of the next upcoming scheduled sales activity for this company record.0
hubspot
company_num_associated_contactsNUMERICCompany Associated ContactsThe number of contacts associated with this company0
hubspot
company_num_associated_dealsNUMERICCompany Associated DealsThe number of deals associated with this company0
hubspot
company_num_contacted_notesNUMERICCompany Number of times contactedThe number of times a call, email or meeting was logged for this company0
hubspot
company_num_conversion_eventsNUMERICCompany Number of Form SubmissionsThe number of forms submission for all contacts associated with this company or organization0
hubspot
company_numberofemployeesNUMERICCompany Number of EmployeesThe total number of employees who work for the company or organization0
hubspot
company_owneremailTEXTCompany HubSpot Owner EmailHubSpot owner email for this company or organization0
hubspot
company_ownernameTEXTCompany HubSpot Owner NameHubSpot owner name for this company or organization0
hubspot
company_phoneTEXTCompany Phone NumberA company's primary phone number. Powered by HubSpot Insights.0
hubspot
company_recent_conversion_dateTIMESTAMPCompany Recent Conversion DateThe most recent conversion date across all contacts associated this company or organization0
hubspot
company_recent_conversion_event_nameTEXTCompany Recent ConversionThe last form submitted across all contacts associated this company or organization0
hubspot
company_recent_deal_amountNUMERICCompany Recent Deal AmountThe amount of the last deal closed0
hubspot
company_recent_deal_close_dateTIMESTAMPCompany Recent Deal Close DateThe date of the last `closed won` deal associated with this company record.0
hubspot
company_stateTEXTCompany State/RegionThe state or region in which the company or organization is located. Powered by HubSpot Insights.0
hubspot
company_timezoneTEXTCompany Time ZoneThe time zone where the company or organization is located. Powered by HubSpot Insights.0
hubspot
company_total_money_raisedTEXTCompany Total Money RaisedThe total amount of money raised by the company. Powered by HubSpot Insights.0
hubspot
company_total_revenueNUMERICCompany Total RevenueThe total amount of closed won deals0
hubspot
company_twitterbioTEXTCompany Twitter BioThe Twitter bio of the company or organization0
hubspot
company_twitterfollowersNUMERICCompany Twitter FollowersThe number of Twitter followers of the company or organization0
hubspot
company_twitterhandleTEXTCompany Twitter HandleThe main twitter account of the company or organization0
hubspot
company_typeTEXTCompany TypeThe optional classification of this company record - prospect, partner, etc.0
hubspot
company_web_technologiesTEXTCompany Web TechnologiesThe web technologies used by the company or organization. Powered by HubSpot Insights.0
hubspot
company_websiteTEXTCompany Website URLThe main website of the company or organization. This property is used to identify unique companies. Powered by HubSpot Insights.0
hubspot
company_zipTEXTCompany Postal CodeThe postal or zip code of the company or organization. Powered by HubSpot Insights.0
hubspot
contact_addressTEXTContact Street AddressA contact's street address, including apartment or unit #0
hubspot
contact_annualrevenueTEXTContact Annual RevenueAnnual company revenue0
hubspot
contact_cityTEXTContact CityA contact's city of residence0
hubspot
contact_closedateTIMESTAMPContact Close DateThe date that a contact became a customer. This property is set automatically by HubSpot when a deal or opportunity is marked as closed-won. It can also be set manually or programmatically.0
hubspot
contact_companyTEXTContact Company NameThe name of the contact's company. This is separate from the Name property of the contact's associated company and can be set independently.0
hubspot
contact_company_sizeTEXTContact Company sizeA contact's company size. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_countryTEXTContact Country/RegionThe contact's country/region of residence. This might be set via import, form, or integration.0
hubspot
contact_createdateTIMESTAMPContact Create DateThe date that a contact entered the system0
hubspot
contact_currentlyinworkflowTEXTContact Currently in workflowIf the contact is currently enrolled in any workflow0
hubspot
contact_date_of_birthTEXTContact Date of birthA contact's date of birth. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_days_to_closeNUMERICContact Days To CloseThe days that elapsed from when a contact was created until they closed as a customer. This is set automatically by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_degreeTEXTContact DegreeA contact's degree. This property is required for the Facebook Ads Integration. This property will be automatically synced to via Lead Ads tool0
hubspot
contact_emailTEXTContact EmailA contact's email address0
hubspot
1
salesforce
contact_engagements_last_meeting_bookedTIMESTAMPContact date of last meeting booked in meetings toolThe date of the most recent meeting a contact has booked through the meetings tool.0
hubspot
contact_engagements_last_meeting_booked_campaignTEXTContact Campaign of last booking in meetings toolThis UTM parameter shows which marketing campaign (e.g. a specific email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
contact_engagements_last_meeting_booked_mediumTEXTContact Medium of last booking in meetings toolThis UTM parameter shows which channel (e.g. email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
contact_engagements_last_meeting_booked_sourceTEXTContact Source of last booking in meetings toolThis UTM parameter shows which site (e.g. Twitter) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
contact_faxTEXTContact Fax NumberA contact's primary fax number0
hubspot
1
salesforce
contact_field_of_studyTEXTContact Field of studyA contact's field of study. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_first_conversion_dateTIMESTAMPContact First Conversion DateThe date this contact first submitted a form0
hubspot
contact_first_conversion_event_nameTEXTContact First ConversionThe first form this contact submitted0
hubspot
contact_first_deal_created_dateTIMESTAMPContact First Deal Created DateThe date the first deal for a contact was created. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_firstnameTEXTContact First NameA contact's first name0
hubspot
1
salesforce
contact_followercountNUMERICContact Follower CountThe number of Twitter followers a contact has0
hubspot
contact_genderTEXTContact Gender0
hubspot
contact_graduation_dateTEXTContact Graduation dateA contact's graduation date. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_hs_analytics_average_page_viewsNUMERICContact Average PageviewsThe average number of pages a contact sees. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_first_referrerTEXTContact First Referring SiteThe first website that referred a contact to your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_first_timestampTIMESTAMPContact Time First SeenThe first time a contact has been seen. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_first_touch_converting_campaignTEXTContact First Touch Converting CampaignThe campaign responsible for the first touch creation of this contact0
hubspot
contact_hs_analytics_first_urlTEXTContact First Page SeenThe first page a contact saw on your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_first_visit_timestampTIMESTAMPContact time of First SessionThe first time a contact visited your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_last_referrerTEXTContact Last Referring SiteThe last website that referred a contact to your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_last_timestampTIMESTAMPContact Time Last SeenThe last time and date a contact has viewed a page on your website.0
hubspot
contact_hs_analytics_last_touch_converting_campaignTEXTContact Last Touch Converting CampaignThe campaign responsible for the last touch creation of this contact0
hubspot
contact_hs_analytics_last_urlTEXTContact Last Page SeenThe last page a contact saw on your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_last_visit_timestampTIMESTAMPContact time of Last SessionThe last time and date a contact visited your website.0
hubspot
contact_hs_analytics_num_event_completionsNUMERICContact Number of event completionsThe sum of all events a contact has experienced. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_num_page_viewsNUMERICContact Number of PageviewsThe sum of all pages a contact has seen on your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_num_visitsNUMERICContact Number of SessionsThe sum of all sessions a contact has made to your website. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_analytics_revenueNUMERICContact Event RevenueEvent revenue can be set on a contact though HubSpot's enterprise Events. http://help.hubspot.com/articles/KCS_Article/Reports/How-do-I-create-Events-in-HubSpot0
hubspot
contact_hs_analytics_sourceTEXTContact Original SourceFirst known source the contact used to find your website. Set automatically, but may be updated manually.0
hubspot
contact_hs_analytics_source_data_1TEXTContact Original Source Drill-Down 1Additional information about the source through which a contact first found your website. This property is automatically set by HubSpot.0
hubspot
contact_hs_analytics_source_data_2TEXTContact Original Source Drill-Down 2Additional information about the source through which a contact first found your website. This property is automatically set by HubSpot.0
hubspot
contact_hs_buying_roleTEXTContact Buying RoleThe role that a contact plays during the sales process. Contacts can have more than one role, and they can share the same role with another contact.0
hubspot
contact_hs_content_membership_email_confirmedBOOLEANContact Email ConfirmedEmail Confirmation status of user of Content Membership0
hubspot
contact_hs_content_membership_notesTEXTContact Membership NotesThe notes relating to the contact's content membership.0
hubspot
contact_hs_content_membership_registered_atTIMESTAMPContact Registered AtDatetime at which this user was set up for Content Membership0
hubspot
contact_hs_content_membership_registration_domain_sent_toTEXTContact Domain to which registration email was sentDomain to which the registration invitation email for Content Membership was sent to0
hubspot
contact_hs_content_membership_registration_email_sent_atTIMESTAMPContact Time registration email was sentDatetime at which this user was sent a registration invitation email for Content Membership0
hubspot
contact_hs_content_membership_statusTEXTContact StatusThe status of the contact's content membership.0
hubspot
contact_hs_createdateTIMESTAMPContact Object create date/timeThe date and time at which this object was created. This value is automatically set by HubSpot and may not be modified.0
hubspot
contact_hs_email_bad_addressBOOLEANContact Invalid email addressThe email address associated with this contact is invalid.0
hubspot
contact_hs_email_bounceNUMERICContact Marketing emails bouncedThe number of marketing emails that bounced for the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_clickNUMERICContact Marketing emails clickedThe number of marketing emails which have had link clicks for the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_customer_quarantined_reasonTEXTContact Email address quarantine reasonThe reason why the email address has been quarantined.0
hubspot
contact_hs_email_deliveredNUMERICContact Marketing emails deliveredThe number of marketing emails delivered for the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_domainTEXTContact Email DomainA contact's email address domain0
hubspot
contact_hs_email_first_click_dateTIMESTAMPContact First marketing email click dateThe date of the earliest link click for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_first_open_dateTIMESTAMPContact Concat first marketing email open dateThe date of the earliest open for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_first_reply_dateTIMESTAMPContact First marketing email reply dateThe date of the earliest reply for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_first_send_dateTIMESTAMPContact first marketing email send dateThe date of the earliest delivery for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_hard_bounce_reason_enumTEXTContact Email hard bounce reasonThe issue that caused a contact to hard bounce from your emails. If this is an error or a temporary issue, you can unbounce this contact from the contact record.0
hubspot
contact_hs_email_last_click_dateTIMESTAMPContact last marketing email click dateThe date of the most recent link click for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_last_email_nameTEXTContact Last marketing email nameThe name of the last marketing email sent to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_last_open_dateTIMESTAMPContact Last marketing email open dateThe date of the most recent open for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_last_reply_dateTIMESTAMPContact Last marketing email reply dateThe date of the latest reply for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_last_send_dateTIMESTAMPContact Contac last marketing email send dateThe date of the most recent delivery for any marketing email to the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_openNUMERICContact Marketing emails openedThe number of marketing emails opened for the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_optoutBOOLEANContact Unsubscribed from all emailIndicates that the current email address has opted out of all email.0
hubspot
contact_hs_email_quarantinedBOOLEANContact Email Address QuarantinedIndicates that the current email address has been quarantined for anti-abuse reasons and any marketing email sends to it will be blocked. This is automatically set by HubSpot.0
hubspot
contact_hs_email_quarantined_reasonTEXTContact Email address automated quarantine reasonThe automated reason why the email address has been quarantined.0
hubspot
contact_hs_email_repliedNUMERICContact Marketing emails repliedThe number of marketing emails replied to by the current email address. This is automatically set by HubSpot.0
hubspot
contact_hs_email_sends_since_last_engagementNUMERICContact Sends Since Last EngagementThe number of marketing emails that have been sent to the current email address since the last engagement (open or link click). This is automatically set by HubSpot.0
hubspot
contact_hs_emailconfirmationstatusTEXTContact Marketing email confirmation statusThe status of a contact's eligibility to receive marketing email. This is automatically set by HubSpot.0
hubspot
contact_hs_facebook_click_idTEXTContact Facebook click id0
hubspot
contact_hs_feedback_last_nps_follow_upTEXTContact Last NPS survey commentLast NPS survey comment that this contact gave0
hubspot
contact_hs_feedback_last_nps_ratingTEXTContact Last NPS survey ratingLast NPS survey rating that this contact gave0
hubspot
contact_hs_feedback_last_survey_dateTIMESTAMPContact Last NPS survey dateThe time that this contact last submitted a NPS survey response. This is automatically set by HubSpot.0
hubspot
contact_hs_google_click_idTEXTContact Google ad click id0
hubspot
contact_hs_ip_timezoneTEXTContact IP TimezoneThe timezone reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_hs_is_unworkedBOOLEANContact unworkedContact has not been assigned or has not been engaged after last owner assignment/re-assignment0
hubspot
contact_hs_languageTEXTContact Preferred languageSet your contact's preferred language for communications. This property can be changed from an import, form, or integration.0
hubspot
contact_hs_last_sales_activity_timestampTIMESTAMPContact Last Engagement DateThe last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts.0
hubspot
contact_hs_lastmodifieddateTIMESTAMPContact Last Modified DateThe date any property on this contact was modified0
hubspot
contact_hs_latest_sequence_ended_dateTIMESTAMPContact Last sequence ended dateThe last sequence ended date.0
hubspot
contact_hs_latest_sequence_enrolledNUMERICContact Last sequence enrolledThe last sequence enrolled.0
hubspot
contact_hs_latest_sequence_enrolled_dateTIMESTAMPContact Last sequence enrolled dateThe last sequence enrolled date.0
hubspot
contact_hs_lead_statusTEXTContact Lead StatusThe contact's sales, prospecting or outreach status0
hubspot
contact_hs_legal_basisTEXTContact Legal basis for processing contact's dataLegal basis for processing contact's data; 'Not applicable' will exempt the contact from GDPR protections0
hubspot
contact_hs_lifecyclestage_customer_dateTIMESTAMPContact Became a Customer DateThe date when a contact's lifecycle stage changed to Customer. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_evangelist_dateTIMESTAMPContact Became an Evangelist DateThe date when a contact's lifecycle stage changed to Evangelist. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_lead_dateTIMESTAMPContact Became a Lead DateThe date when a contact's lifecycle stage changed to Lead. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_marketingqualifiedlead_dateTIMESTAMPContact Became a Marketing Qualified Lead DateThe date when a contact's lifecycle stage changed to MQL. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_opportunity_dateTIMESTAMPContact Became an Opportunity DateThe date when a contact's lifecycle stage changed to Opportunity. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_other_dateTIMESTAMPContact Became an Other Lifecycle DateThe date when a contact's lifecycle stage changed to Other. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_salesqualifiedlead_dateTIMESTAMPContact Became a Sales Qualified Lead DateThe date when a contact's lifecycle stage changed to SQL. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_lifecyclestage_subscriber_dateTIMESTAMPContact Became a Subscriber DateThe date when a contact's lifecycle stage changed to Subscriber. This is automatically set by HubSpot for each contact.0
hubspot
contact_hs_marketable_reason_idTEXTContact Marketing contact status source nameThe ID of the activity that set the contact as a marketing contact0
hubspot
contact_hs_marketable_reason_typeTEXTContact Marketing contact status source typeThe type of the activity that set the contact as a marketing contact0
hubspot
contact_hs_marketable_statusTEXTContact Marketing contact statusThe marketing status of a contact0
hubspot
contact_hs_marketable_until_renewalTEXTContact Marketing contact until next updateSpecifies if this contact will be set as non-marketing on renewal0
hubspot
contact_hs_object_idNUMERICContact IDThe unique ID for this contact. This unique ID is automatically populated by HubSpot and cannot be changed.0
hubspot
contact_hs_personaTEXTContact PersonaA contact's persona0
hubspot
contact_hs_predictivecontactscoreNUMERICContact Predictive Lead ScoreA score calculated by HubSpot that represents a contact's likelihood to become a customer0
hubspot
contact_hs_predictivecontactscore_v2NUMERICContact Likelihood to closeThe probability that a contact will become a customer within the next 90 days. This score is based on standard contact properties and behavior.0
hubspot
contact_hs_predictivecontactscorebucketTEXTContact Lead RatingThe rating of this contact based on their predictive lead score0
hubspot
contact_hs_predictivescoringtierTEXTContact priorityA ranking system of contacts evenly assigned into four tiers. Contacts in tier one are more likely to become customers than contacts in tier four.0
hubspot
contact_hs_sales_email_last_clickedTIMESTAMPContact Recent Sales Email Clicked DateThe last time a tracked sales email was clicked by this user0
hubspot
contact_hs_sales_email_last_openedTIMESTAMPContact Recent Sales Email Opened DateThe last time a tracked sales email was opened by this contact. This property does not update for emails that were sent to more than one contact.0
hubspot
contact_hs_sales_email_last_repliedTIMESTAMPContact Recent Sales Email Replied DateThe last time a tracked sales email was replied to by this user. This is set automatically by HubSpot based on user actions in the contact record.0
hubspot
contact_hs_sequences_enrolled_countNUMERICContact Number of sequences enrolledThe number of sequences enrolled.0
hubspot
contact_hs_sequences_is_enrolledBOOLEANContact Currently in SequenceA yes/no field that indicates whether the contact is currently in a Sequence.0
hubspot
contact_hs_social_facebook_clicksNUMERICContact Facebook ClicksThe number clicks on links shared on Facebook0
hubspot
contact_hs_social_google_plus_clicksNUMERICContact Google Plus ClicksThe number clicks on links shared on Google Plus0
hubspot
contact_hs_social_last_engagementTIMESTAMPContact Most Recent Social ClickThe date of the most recent click on a published social message. This is set automatically by HubSpot for each contact.0
hubspot
contact_hs_social_linkedin_clicksNUMERICContact LinkedIn ClicksThe number clicks on links shared on LinkedIn0
hubspot
contact_hs_social_num_broadcast_clicksNUMERICContact Broadcast ClicksThe number of clicks on published social messages. This is set automatically by HubSpot for each contact.0
hubspot
contact_hs_social_twitter_clicksNUMERICContact Twitter ClicksThe number of times a contact clicked on links you shared on Twitter through HubSpot. This is set automatically by HubSpot and can be used for segmentation.0
hubspot
contact_hs_time_between_contact_creation_and_deal_closeNUMERICContact Time between contact creation and deal close0
hubspot
contact_hs_time_between_contact_creation_and_deal_creationNUMERICContact Time between contact creation and deal creation0
hubspot
contact_hs_time_to_move_from_lead_to_customerNUMERICContact Time to move from lead to customer How long it takes for a contact to move from the HubSpot lead stage to the HubSpot customer stage.0
hubspot
contact_hs_time_to_move_from_marketingqualifiedlead_to_customerNUMERICContact Time to move from marketing qualified lead to customer How long it takes for a contact to move from the HubSpot marketing qualified lead stage to the HubSpot customer stage.0
hubspot
contact_hs_time_to_move_from_opportunity_to_customerNUMERICContact Time to move from opportunity to customer How long it takes for a contact to move from the HubSpot opportunity stage to the HubSpot customer stage.0
hubspot
contact_hs_time_to_move_from_salesqualifiedlead_to_customerNUMERICContact Time to move from sales qualified lead to customer How long it takes for a contact to move from the HubSpot sales qualified lead stage to the HubSpot customer stage.0
hubspot
contact_hs_time_to_move_from_subscriber_to_customerNUMERICContact Time to move from subscriber to customer How long it takes for a contact to move from the HubSpot subscriber stage to the HubSpot customer stage.0
hubspot
contact_hubspot_owner_assigneddateTIMESTAMPContact Owner Assigned DateThe most recent date a HubSpot Owner was assigned to a contact. This is set automatically by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_hubspot_owner_idTEXTContact ownerThe owner of a contact. This can be any HubSpot user or Salesforce integration user, and can be set manually or via Workflows.0
hubspot
contact_hubspot_team_idTEXTContact HubSpot TeamThe team of the owner of a contact.0
hubspot
contact_hubspotscoreNUMERICContact HubSpot ScoreThe number that shows qualification of contacts to sales readiness. It can be set in HubSpot's Lead Scoring app.0
hubspot
contact_industryTEXTContact IndustryThe industry a contact is in0
hubspot
contact_ip_cityTEXTContact IP CityThe city reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_ip_countryTEXTContact IP CountryThe country reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_ip_country_codeTEXTContact IP Country CodeThe country code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_ip_stateTEXTContact IP State/RegionThe state or region reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_ip_state_codeTEXTContact IP State Code/Region CodeThe state code or region code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_job_functionTEXTContact Job functionA contact's job function. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_jobtitleTEXTContact Job TitleA contact's job title0
hubspot
contact_kloutscoregeneralNUMERICContact Klout ScoreA contact's Klout score, a measure of Internet influence0
hubspot
contact_lastnameTEXTContact Last NameA contact's last name0
hubspot
1
salesforce
contact_lifecyclestageTEXTContact Lifecycle StageThe qualification of contacts to sales readiness. It can be set through imports, forms, workflows, and manually on a per contact basis.0
hubspot
contact_linkedinbioTEXTContact LinkedIn BioA contact's LinkedIn bio0
hubspot
contact_linkedinconnectionsNUMERICContact LinkedIn ConnectionsHow many LinkedIn connections they have0
hubspot
contact_marital_statusTEXTContact Marital StatusA contact's marital status. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_messageTEXTContact MessageA default property to be used for any message or comments a contact may want to leave on a form.0
hubspot
contact_military_statusTEXTContact Military statusA contact's military status. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_mobilephoneTEXTContact Mobile Phone NumberA contact's mobile phone number0
hubspot
1
salesforce
contact_notes_last_contactedTIMESTAMPContact Last ContactedThe last time a call, email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.0
hubspot
contact_notes_last_updatedTIMESTAMPContact Last Activity DateThe last time a note, call, email, meeting, or task was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.0
hubspot
contact_notes_next_activity_dateTIMESTAMPContact Next Activity DateThe date of the next upcoming activity for a contact. This is set automatically by HubSpot based on user actions in the contact record.0
hubspot
contact_num_associated_dealsNUMERICContact Associated DealsThe number of deals associated with this contact. This is set automatically by HubSpot.0
hubspot
contact_num_contacted_notesNUMERICContact number of times contactedThe number of times a call, email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.0
hubspot
contact_num_conversion_eventsNUMERICContact Number of Form SubmissionsThe number of forms this contact has submitted0
hubspot
contact_num_notesNUMERICContact Number of Sales ActivitiesThe number of sales activities for a contact. This is set automatically by HubSpot based on user actions in the contact record.0
hubspot
contact_num_unique_conversion_eventsNUMERICContact Number of Unique Forms SubmittedThe number of different forms this contact has submitted0
hubspot
contact_numemployeesTEXTContact Number of EmployeesThe number of company employees0
hubspot
contact_owneremailTEXTContact HubSpot Owner Email (legacy)A legacy property used to identify the email address of the owner of the contact. This property is no longer in use.0
hubspot
contact_ownernameTEXTContact HubSpot Owner Name (legacy)A legacy property used to identify the name of the owner of the contact. This property is no longer in use.0
hubspot
contact_phoneTEXTContact Phone NumberA contact's primary phone number0
hubspot
1
salesforce
contact_recent_conversion_dateTIMESTAMPContact Recent Conversion DateThe date this contact last submitted a form0
hubspot
contact_recent_conversion_event_nameTEXTContact Recent ConversionThe last form this contact submitted0
hubspot
contact_recent_deal_amountNUMERICContact Recent Deal AmountThe amount of the last closed won deal associated with a contact. This is set automatically by HubSpot based on information from the Deals object.0
hubspot
contact_recent_deal_close_dateTIMESTAMPContact Recent Deal Close DateThe date that the last deal associated with a contact was won. This is automatically set by HubSpot based on information from the Deals object.0
hubspot
contact_relationship_statusTEXTContact Relationship StatusA contact's relationship status. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_salutationTEXTContact SalutationThe title used to address a contact0
hubspot
1
salesforce
contact_schoolTEXTContact SchoolA contact's school. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_seniorityTEXTContact SeniorityA contact's seniority. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_start_dateTEXTContact Start dateA contact's start date. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_stateTEXTContact State/RegionThe contact's state of residence. This might be set via import, form, or integration.0
hubspot
contact_total_revenueNUMERICContact Total RevenueThe sum from all closed won deal revenue associated with a contact. This is automatically set by HubSpot and can be used for segmentation and reporting.0
hubspot
contact_twitterbioTEXTContact Twitter BioThe contact's Twitter bio. This is set by HubSpot using the contact's email address.0
hubspot
contact_twitterhandleTEXTContact Twitter UsernameThe contact's Twitter handle. This is set by HubSpot using the contact's email address.0
hubspot
contact_twitterprofilephotoTEXTContact Twitter Profile PhotoThe contact's Twitter profile photo. This is set by HubSpot using the contact's email address.0
hubspot
contact_websiteTEXTContact Website URLThe contact's company website0
hubspot
contact_work_emailTEXTContact Work emailA contact's work email. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads tool0
hubspot
contact_zipTEXTContact Postal CodeThe contact's zip code. This might be set via import, form, or integration.0
hubspot
createddateTIMESTAMPCreated DateAlias for contact_createdate0
hubspot
deal_amountNUMERICDeal AmountThe total amount of the deal0
hubspot
deal_amount_in_home_currencyNUMERICDeal Amount in company currencyThe amount of the deal, using the exchange rate, in your company's currency0
hubspot
deal_closed_lost_reasonTEXTDeal Closed Lost ReasonReason why this deal was lost0
hubspot
deal_closed_won_reasonTEXTDeal Closed Won ReasonReason why this deal was won0
hubspot
deal_closedateTIMESTAMPDealClose DateThe expected close date of the deal0
hubspot
deal_createdateTIMESTAMPDealCreate DateThe date the deal was created. This property is set automatically by HubSpot.0
hubspot
deal_currency_codeTEXTDeal CurrencyCurrency code for the deal.0
hubspot
deal_dealnameTEXTDealNameThe name given to this deal.0
hubspot
deal_dealstageTEXTDealStageThe stage of the deal. Deal stages allow you to categorize and track the progress of the deals that you are working on.0
hubspot
deal_dealtypeTEXTDealTypeThe type of deal. By default, categorize your deal as either a New Business or Existing Business.0
hubspot
deal_descriptionTEXTDealDescriptionDescription of the deal0
hubspot
deal_engagements_last_meeting_bookedTIMESTAMPDeal Date of last meeting booked in meetings toolThe date of the most recent meeting an associated contact has booked through the meetings tool.0
hubspot
deal_engagements_last_meeting_booked_campaignTEXTDeal Campaign of last booking in meetings toolThis UTM parameter shows which marketing campaign (e.g. a specific email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
deal_engagements_last_meeting_booked_mediumTEXTDeal Medium of last booking in meetings toolThis UTM parameter shows which channel (e.g. email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.0
hubspot
deal_engagements_last_meeting_booked_sourceTEXTDeal Source of last booking in meetings toolThis UTM parameter shows which site (e.g. Twitter) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link. 0
hubspot
deal_hs_acvNUMERICDeal Annual contract valueThe annual contract value (ACV) of this deal.0
hubspot
deal_hs_analytics_sourceTEXTDeal Original Source TypeOriginal source for the contact with the earliest activity for this deal.0
hubspot
deal_hs_analytics_source_data_1TEXTDeal Original Source Data 1Additional information about the original source for the associated contact, or associated company if there is no contact, with the oldest value for the Time first seen property.0
hubspot
deal_hs_analytics_source_data_2TEXTDeal Original Source Data 2Additional information about the original source for the associated contact, or associated company if there is no contact, with the oldest value for the Time first seen property.0
hubspot
deal_hs_arrNUMERICDeal Annual recurring revenueThe annual recurring revenue (ARR) of this deal.0
hubspot
deal_hs_forecast_amountNUMERICDeal Forecast AmountThe forecasted deal value calculated by multiplying the forecast probability and deal amount0
hubspot
deal_hs_forecast_probabilityNUMERICDeal Forecast ProbabilityThe percent probability the deal will close, expressed as a decimal.0
hubspot
deal_hs_lastmodifieddateTIMESTAMPDeal Last Modified DateMost recent timestamp of any property update for this deal. This includes HubSpot internal properties, which can be visible or hidden. This property is updated automatically.0
hubspot
deal_hs_manual_forecast_categoryTEXTDeal Forecast categoryThe likelihood a deal will close. This property is used for manual forecasting your deals.0
hubspot
deal_hs_mrrNUMERICDeal Monthly recurring revenueThe monthly recurring revenue (MRR) of this deal.0
hubspot
deal_hs_next_stepTEXTDeal Next stepA short description of the next step for the deal0
hubspot
deal_hs_object_idNUMERICDealIDThe unique ID for this deal. This unique ID is automatically populated by HubSpot and cannot be changed.0
hubspot
deal_hs_priorityTEXTDeal Priority0
hubspot
deal_hs_tcvNUMERICDeal Total contract valueThe total contract value (TCV) of this deal.0
hubspot
deal_hubspot_owner_assigneddateTIMESTAMPDeal Owner Assigned DateThe date the most recent deal owner was assigned to a deal. This is updated automatically by HubSpot.0
hubspot
deal_hubspot_owner_idTEXTDealownerThe owner of the deal0
hubspot
deal_hubspot_team_idTEXTDeal HubSpot TeamThe team of the owner of the deal.0
hubspot
deal_notes_last_contactedTIMESTAMPDealLast ContactedThe last time a call, sales email, or meeting was logged for this deal. This is set automatically by HubSpot based on user actions.0
hubspot
deal_notes_last_updatedTIMESTAMPDealLast Activity DateThe last time a note, call, email, meeting, or task was logged for a deal. This is set automatically by HubSpot based on user actions in the deal record.0
hubspot
deal_notes_next_activity_dateTIMESTAMPDealNext Activity DateThe date of the next upcoming activity for a deal. This property is set automatically by HubSpot based on user action. This includes logging a future call, sales email, or meeting using the Log feature, as well as creating a future task or scheduling a future meeting. This is updated automatically by HubSpot.0
hubspot
deal_num_associated_contactsNUMERICDeal Number of ContactsThe number of contacts associated with this deal. This property is set automatically by HubSpot.0
hubspot
deal_num_contacted_notesNUMERICDealNumber of times contactedThe number of times a call, email or meeting was logged for this deal0
hubspot
deal_num_notesNUMERICDeal Number of Sales ActivitiesThe total number of sales activities (notes, calls, emails, meetings, or tasks) logged for a deal. This is updated automatically by HubSpot.0
hubspot
deal_pipelineTEXTDeal PipelineThe pipeline the deal is in. This determines which stages are options for the deal.0
hubspot
emailTEXTEmailAlias for contact_email0
hubspot
1
intercom
2
klaviyo
3
salesforce
4
shopify
5
stripe
firstnameTEXTFirst NameAlias for contact_firstname0
hubspot
lastnameTEXTLast NameAlias for contact_lastname0
hubspot
lifecyclestageTEXTLifecycle StageAlias for contact_lifecyclestage0
hubspot
phoneTEXTPhone NumberAlias for contact_phone0
hubspot
1
intercom
pipeline_idTEXTPipeline IDPipeline ID0
hubspot
pipeline_nameTEXTPipeline NamePipeline name0
hubspot
pipeline_stage_created_atTIMESTAMPPipeline Stage Created DateThe timestamp that specifies when the stage was created0
hubspot
pipeline_stage_display_orderNUMERICPipeline Stage Display Order NumberStage display order number0
hubspot
pipeline_stage_idTEXTPipeline Stage IDStage ID0
hubspot
pipeline_stage_is_archivedBOOLEANPipeline Is Stage ArchivedIs stage archived0
hubspot
pipeline_stage_is_closedBOOLEANPipeline Is ClosedIs deal closed0
hubspot
pipeline_stage_nameTEXTPipeline Stage NameStage name0
hubspot
pipeline_stage_probabilityTEXTPipeline ProbablityDeal probability0
hubspot
pipeline_stage_updated_atTIMESTAMPPipeline Stage Last Modified DateThe timestamp that specifies when the stage was modified0
hubspot
created_atTIMESTAMPCreated Date/TimeThe creation date/time of the contact0
intercom
1
twitter_organic
nameTEXTNameThe name of the contact0
intercom
address1TEXTAddress Line 1The primary address line of the object0
klaviyo
address2TEXTAddress Line 2The secondary address line of the object0
klaviyo
createdTIMESTAMPCreated Date/TimeThe time stamp of the object creation0
klaviyo
idNUMERICIDThe ID of the object0
klaviyo
last_nameTEXTLast NameThe last name of the object0
klaviyo
objectTEXTObject TypeThe type of the object (e.g. Person)0
klaviyo
organizationTEXTOrganizationThe organization of the object0
klaviyo
phone_numberTEXTPhone NumberThe phone number of the object0
klaviyo
timezoneTEXTTime ZoneThe time zone of the object0
klaviyo
titleTEXTTitleThe title of the object0
klaviyo
zipTEXTZIP CodeThe zip code of the object0
klaviyo
account_typeTEXTAccount typeAccount type0
linkedin
1
salesforce
approximate_unique_impressionsNUMERICApproximate Unique ImpressionsThe approximate reach of the campaign. The number of unique member accounts with at least one impression.0
linkedin
campaign_accountTEXTCampaign AccountAccount where campaign is running0
linkedin
campaign_clicksNUMERICCampaign clicksThe count of campaign clicks.0
linkedin
campaign_commentsNUMERICShare commentsNumber of Comments by Campaign0
linkedin
campaign_conversionsNUMERICShare conversionsNumber of External Website Conversions after Post View0
linkedin
campaign_cost_in_usdNUMERICShare cost in USDCampaign Cost in USD0
linkedin
campaign_cost_typeTEXTCampaign Cost TypeCampaign cost type0
linkedin
campaign_daily_budget_amountTEXTCampaign daily budget amountDaily Budget Amount0
linkedin
campaign_end_dateDATECampaign end dateCampaign End Date0
linkedin
1
salesforce
campaign_followsNUMERICShare followsNumber of Follows by Campaign0
linkedin
campaign_full_screen_playsNUMERICShare full screen playsNumber of Full Screen Plays0
linkedin
campaign_group_backfilledBOOLEANCampaign Group BackfilledFlag that denotes whether the campaign group was created organically or to backfill existing campaigns. This is a read-only field set by the system.0
linkedin
campaign_group_clicksNUMERICCampaign group clicksThe count of Campaign Group clicks.0
linkedin
campaign_group_commentsNUMERICShare commentsNumber of Comments by Campaign Group0
linkedin
campaign_group_conversionsNUMERICShare conversionsNumber of External Website Conversions after Post View0
linkedin
campaign_group_cost_in_usdNUMERICShare cost in USDCampaign Group Cost in USD0
linkedin
campaign_group_followsNUMERICShare followsNumber of Follows by Campaign Group0
linkedin
campaign_group_full_screen_playsNUMERICShare full screen playsNumber of Full Screen Plays0
linkedin
campaign_group_impressionsNUMERICShare impressionsThis is the count of "impressions" for sponsored Campaign groups.0
linkedin
campaign_group_landing_page_clicksNUMERICShare landing page clicksNumber of Clicks to the Landing Page0
linkedin
campaign_group_likesNUMERICShare likesNumber of Likes by Campaign Group0
linkedin
campaign_group_nameTEXTCampaign Group NameThe name of the campaign group used to make it easier to reference a campaign group and recall its purpose. The value of this field cannot exceed 100 characters.0
linkedin
campaign_group_other_engagementsNUMERICShare other engagementsNumber of Other Engagements0
linkedin
campaign_group_reactionsNUMERICShare reactionsNumber of Reactions by Campaign Group0
linkedin
campaign_group_run_scedule_end_timeNUMERICCampaign Group Run Scedule End TimeRepresents the exclusive (strictly less than) date when to stop running the associated campaigns under this campaign group. If this field is unset, it indicates an open range with no end date. This field is required if totalBudget is set.0
linkedin
campaign_group_run_scedule_start_timeNUMERICCampaign Group Run Scedule Start TimeRepresents the inclusive (greater than or equal to) date when to start running the associated campaigns under this campaign group. This field is required.0
linkedin
campaign_group_sharesNUMERICShare sharesThis is the count of "shares" for sponsored Campaign Group.0
linkedin
campaign_group_statusTEXTCampaign Group StatusStatus of campaign group.0
linkedin
campaign_group_total_budgetNUMERICCampaign Group Total BudgetMaximum amount to spend across all associated campaigns and creatives for duration of the campaign group.0
linkedin
campaign_group_total_engagemensNUMERICCampaign Group Total EngagemensMaximum amount to spend across all associated campaigns and creatives for duration of the campaign group.0
linkedin
campaign_group_video_completionsNUMERICVideo CompletionsThe count of video ads that played 97-100% of the video.0
linkedin
campaign_group_video_startsNUMERICVideo playsThe number of times a video starts to play0
linkedin
campaign_group_video_viewed_25pcntNUMERICVideo watches at 25%The count of video ads that played through the first quartile of the video.0
linkedin
campaign_group_video_viewed_50pcntNUMERICVideo watches at 50%The count of video ads that played through the midpoint of the video.0
linkedin
campaign_group_video_viewed_75pcntNUMERICVideo watches at 75%The count of video ads that played through the third quartile of the video.0
linkedin
campaign_group_video_viewsNUMERICVideo views2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.0
linkedin
campaign_group_viral_clicksNUMERICShare viral clicksNumber of Viral Clicks Aggregated by Campaign Group0
linkedin
campaign_group_viral_commentsNUMERICShare viral commentsNumber of Viral Comments by Campaign Group0
linkedin
campaign_group_viral_conversionsNUMERICViral External Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.0
linkedin
campaign_group_viral_followsNUMERICShare viral followsNumber of Viral Follows by Campaign Group0
linkedin
campaign_group_viral_full_screen_playsNUMERICShare viral full screen playsNumber of Viral Full Screen Plays0
linkedin
campaign_group_viral_impressionsNUMERICShare viral impressoinsNumber of Viral Impressions Aggregated by Campaign Group0
linkedin
campaign_group_viral_landing_page_clicksNUMERICShare viral landing page clicksNumber of Viral Clicks to the Landing Page0
linkedin
campaign_group_viral_likesNUMERICShare viral likesNumber of Viral Likes by Campaign Group0
linkedin
campaign_group_viral_reactionsNUMERICShare viral reactionsNumber of Viral Reactoins by Campaign Group0
linkedin
campaign_group_viral_sharesNUMERICShare viral sharesNumber of Viral Shares by Campaign Group0
linkedin
campaign_group_viral_total_engagementsNUMERICShare viral total engagementsViral Total Engagements0
linkedin
campaign_group_viral_video_completionsNUMERICShare viral video completionsNumber of Viral Video Views to 100%0
linkedin
campaign_group_viral_video_startsNUMERICShare viral video startsNumber of Viral Video Starts0
linkedin
campaign_group_viral_video_viewed_25pcntNUMERICShare viral video viewed 25pcntNumber of Viral Video Views to 25%0
linkedin
campaign_group_viral_video_viewed_50pcntNUMERICShare viral video viewed 50pcntNumber of Viral Video Views to 50%0
linkedin
campaign_group_viral_video_viewed_75pcntNUMERICShare viral video viewed 75pcntNumber of Viral Video Views to 75%0
linkedin
campaign_group_viral_video_viewsNUMERICShare viral video viewsNumber of Viral Video Views0
linkedin
campaign_impressionsNUMERICShare impressionsThis is the count of "impressions" for sponsored Shares.0
linkedin
campaign_landing_page_clicksNUMERICShare landing page clicksNumber of Clicks to the Landing Page0
linkedin
campaign_likesNUMERICShare likesNumber of Likes by Campaign0
linkedin
campaign_other_engagementsNUMERICShare other engagementsNumber of Other Engagements0
linkedin
campaign_reactionsNUMERICShare reactionsNumber of Reactions by Campaign0
linkedin
campaign_sharesNUMERICShare sharesThis is the count of "shares" for sponsored Shares.0
linkedin
campaign_start_dateDATECampaign Start DateCampaign Start Date0
linkedin
1
salesforce
campaign_total_budget_amountTEXTCampaign daily budget amountDaily Budget Amount0
linkedin
campaign_total_engagementsNUMERICShare total engagementsNumber of total Engagements0
linkedin
campaign_typeTEXTCampaign TypeCampaign type0
linkedin
1
salesforce
campaign_video_completionsNUMERICVideo CompletionsThe count of video ads that played 97-100% of the video.0
linkedin
campaign_video_startsNUMERICVideo playsThe number of times a video starts to play0
linkedin
campaign_video_viewed_25pcntNUMERICVideo watches at 25%The count of video ads that played through the first quartile of the video.0
linkedin
campaign_video_viewed_50pcntNUMERICVideo watches at 50%The count of video ads that played through the midpoint of the video.0
linkedin
campaign_video_viewed_75pcntNUMERICVideo watches at 75%The count of video ads that played through the third quartile of the video.0
linkedin
campaign_video_viewsNUMERICVideo views2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.0
linkedin
campaign_viral_clicksNUMERICShare viral clicksNumber of Viral Clicks Aggregated by Campaign0
linkedin
campaign_viral_commentsNUMERICShare viral commentsNumber of Viral Comments by Campaign0
linkedin
campaign_viral_conversionsNUMERICViral External Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.0
linkedin
campaign_viral_followsNUMERICShare viral followsNumber of Viral Follows by Campaign0
linkedin
campaign_viral_full_screen_playsNUMERICShare viral full screen playsNumber of Viral Full Screen Plays0
linkedin
campaign_viral_impressionsNUMERICShare viral impressoinsNumber of Viral Impressions Aggregated by Campaign0
linkedin
campaign_viral_landing_page_clicksNUMERICShare viral landing page clicksNumber of Viral Clicks to the Landing Page0
linkedin
campaign_viral_likesNUMERICShare viral likesNumber of Viral Likes by Campaign0
linkedin
campaign_viral_reactionsNUMERICShare viral reactionsNumber of Viral Reactoins by Campaign0
linkedin
campaign_viral_sharesNUMERICShare viral sharesNumber of Viral Shares by Campaign0
linkedin
campaign_viral_total_engagementsNUMERICShare viral total engagementsViral Total Engagements0
linkedin
campaign_viral_video_completionsNUMERICShare viral video completionsNumber of Viral Video Views to 100%0
linkedin
campaign_viral_video_startsNUMERICShare viral video startsNumber of Viral Video Starts0
linkedin
campaign_viral_video_viewed_25pcntNUMERICShare viral video viewed 25pcntNumber of Viral Video Views to 25%0
linkedin
campaign_viral_video_viewed_50pcntNUMERICShare viral video viewed 50pcntNumber of Viral Video Views to 50%0
linkedin
campaign_viral_video_viewed_75pcntNUMERICShare viral video viewed 75pcntNumber of Viral Video Views to 75%0
linkedin
campaign_viral_video_viewsNUMERICShare viral video viewsNumber of Viral Video Views0
linkedin
completionsNUMERICVideo CompletionsThe count of video ads that played 97-100% of the video.0
linkedin
conversionvalueinlocalcurrencyNUMERICConversion Value (Local Currency)Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.0
linkedin
country_codeTEXTCountry CodeLocale of the campaign0
linkedin
externalwebsiteconversionsNUMERICExternal Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website.0
linkedin
externalwebsitepostclickconversionsNUMERICExternal Website Post Click ConversionsThe count of post-click conversions indicated by pixel loads on an external advertiser website.0
linkedin
externalwebsitepostviewconversionsNUMERICExternal Website Post View ConversionsThe count of post-view conversions indicated by pixel loads on an external advertiser website.0
linkedin
followsNUMERICFollowsThe count of follows. Sponsored Updates only.0
linkedin
1
twitter
landingpageclicksNUMERICLanding Page ClicksThe count of clicks which take the user to the creative landing page.0
linkedin
leadgenerationmailcontactinfosharesNUMERICLead Generation Mail Contact Info SharesThe number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.0
linkedin
likesNUMERICLikesThe count of likes. Sponsored Updates only.0
linkedin
1
twitter
objective_typeTEXTObjective TypeCampaign Objective type values.0
linkedin
oneclickleadformopensNUMERICOne Click Lead Form OpensThe count of times users opened the lead form for a One Click Lead Gen campaign.0
linkedin
oneclickleadsNUMERICOne Click LeadsThe count of leads generated through One Click Lead Gen.0
linkedin
opensNUMERICOpensThe count of opens of Sponsored InMail. Sponsored InMail only.0
linkedin
optimization_target_typeTEXTOptimization Target TypeDetermines how this campaign is optimized for spending. If this is not set, there is no optimization.0
linkedin
quartile_1NUMERICVideo watches at 25%The count of video ads that played through the first quartile of the video.0
linkedin
1
snapchat
quartile_2NUMERICVideo watches at 50%The count of video ads that played through the midpoint of the video.0
linkedin
1
snapchat
quartile_3NUMERICVideo watches at 75%The count of video ads that played through the third quartile of the video.0
linkedin
1
snapchat
share_clicksNUMERICShare clicksThe count of share clicks.0
linkedin
share_commentsNUMERICShare commentsNumber of Comments by Share0
linkedin
share_conversionsNUMERICShare conversionsNumber of External Website Conversions after Post View0
linkedin
share_cost_in_usdNUMERICShare cost in USDShare Cost in USD0
linkedin
share_creation_datetimeDATEShare creation datetimePost Creation Date and Time0
linkedin
share_followsNUMERICShare followsNumber of Follows by Share0
linkedin
share_full_screen_playsNUMERICShare full screen playsNumber of Full Screen Plays0
linkedin
share_idTEXTShare IDShare (Post) ID0
linkedin
1
linkedin_organic
share_impressionsNUMERICShare impressionsThis is the count of "impressions" for sponsored Shares.0
linkedin
share_landing_pageTEXTShare landing pagePost landing page0
linkedin
share_landing_page_clicksNUMERICShare landing page clicksNumber of Clicks to the Landing Page0
linkedin
share_last_modified_datetimeDATEShare last modified datetimePost Last Modification Date and Time0
linkedin
share_likesNUMERICShare likesNumber of Likes by Share0
linkedin
share_other_engagementsNUMERICShare other engagementsNumber of Other Engagements0
linkedin
share_reactionsNUMERICShare reactionsNumber of Reactions by Share0
linkedin
share_sharesNUMERICShare sharesThis is the count of "shares" for sponsored Shares.0
linkedin
share_textTEXTShare textPost Text0
linkedin
share_titleTEXTShare titlePost Title0
linkedin
1
linkedin_organic
share_total_engagementsNUMERICShare total engagementsTotal Engagements0
linkedin
share_typeTEXTShare TypeShare/post media category0
linkedin
share_video_completionsNUMERICVideo CompletionsThe count of video ads that played 97-100% of the video.0
linkedin
share_video_startsNUMERICVideo playsThe number of times a video starts to play0
linkedin
share_video_viewed_25pcntNUMERICVideo watches at 25%The count of video ads that played through the first quartile of the video.0
linkedin
share_video_viewed_50pcntNUMERICVideo watches at 50%The count of video ads that played through the midpoint of the video.0
linkedin
share_video_viewed_75pcntNUMERICVideo watches at 75%The count of video ads that played through the third quartile of the video.0
linkedin
share_video_viewsNUMERICVideo views2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.0
linkedin
share_viral_clicksNUMERICShare viral clicksNumber of Viral Clicks Aggregated by Share0
linkedin
share_viral_commentsNUMERICShare viral commentsNumber of Viral Comments by Share0
linkedin
share_viral_conversionsNUMERICViral External Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.0
linkedin
share_viral_followsNUMERICShare viral followsNumber of Viral Follows by Share0
linkedin
share_viral_full_screen_playsNUMERICShare viral full screen playsNumber of Viral Full Screen Plays0
linkedin
share_viral_impressionsNUMERICShare viral impressoinsNumber of Viral Impressions Aggregated by Share0
linkedin
share_viral_landing_page_clicksNUMERICShare viral landing page clicksNumber of Viral Clicks to the Landing Page0
linkedin
share_viral_likesNUMERICShare viral likesNumber of Viral Likes by Share0
linkedin
share_viral_reactionsNUMERICShare viral reactionsNumber of Viral Reactoins by Sharee0
linkedin
share_viral_sharesNUMERICShare viral sharesNumber of Viral Shares by Share0
linkedin
share_viral_total_engagementsNUMERICShare viral total engagementsViral Total Engagements0
linkedin
share_viral_video_completionsNUMERICShare viral video completionsNumber of Viral Video Views to 100%0
linkedin
share_viral_video_startsNUMERICShare viral video startsNumber of Viral Video Starts0
linkedin
share_viral_video_viewed_25pcntNUMERICShare viral video viewed 25pcntNumber of Viral Video Views to 25%0
linkedin
share_viral_video_viewed_50pcntNUMERICShare viral video viewed 50pcntNumber of Viral Video Views to 50%0
linkedin
share_viral_video_viewed_75pcntNUMERICShare viral video viewed 75pcntNumber of Viral Video Views to 75%0
linkedin
share_viral_video_viewsNUMERICShare viral video viewsNumber of Viral Video Views0
linkedin
viralexternalwebsiteconversionsNUMERICViral External Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.0
linkedin
viralexternalwebsitepostclickconversionsNUMERICViral External Website Post Click ConversionsThe count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.0
linkedin
viralexternalwebsitepostviewconversionsNUMERICViral External Website Post View ConversionsThe count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.0
linkedin
viraloneclickleadsNUMERICViral One Click LeadsThe count of leads generated through One Click Lead Gen from viral impressions for this activity.0
linkedin
about_page_viewsNUMERICAbout Page ViewsAbout page views0
linkedin_organic
about_unique_page_viewsNUMERICAbout Unique Page ViewsAbout unique page views0
linkedin_organic
all_desktop_page_viewsNUMERICAll Desktop Page ViewsAll desktop page views0
linkedin_organic
all_desktop_unique_page_viewsNUMERICAll Desktop Unique Page ViewsAll desktop unique page views0
linkedin_organic
all_mobile_page_viewsNUMERICAll Mobile Page ViewsAll mobile page views0
linkedin_organic
all_mobile_unique_page_viewsNUMERICAll Mobile Unique Page ViewsAll mobile unique page views0
linkedin_organic
all_page_viewsNUMERICAll Page ViewsAll page views0
linkedin_organic
all_unique_page_viewsNUMERICAll Unique Page ViewsAll unique page views0
linkedin_organic
careers_page_banner_promo_clicksNUMERICCareers Page Banner Promo ClicksCareers page banner promo clicks0
linkedin_organic
careers_page_employees_clicksNUMERICCareers Page Employees ClicksCareers page employees clicks0
linkedin_organic
careers_page_jobs_clicksNUMERICCareers Page Jobs ClicksCareers careers page jobs clicks0
linkedin_organic
careers_page_promo_links_clicksNUMERICCareers Page Promo Links ClicksCareers page promo links clicks0
linkedin_organic
careers_page_viewsNUMERICCareers Page ViewsCareers page views0
linkedin_organic
careers_unique_page_viewsNUMERICCareers Unique Page ViewsCareers unique page views0
linkedin_organic
desktop_about_page_viewsNUMERICDesktop About Page ViewsDesktop about page views0
linkedin_organic
desktop_about_unique_page_viewsNUMERICDesktop About Unique Page ViewsDesktop about unique page views0
linkedin_organic
desktop_careers_page_viewsNUMERICDesktop Careers Page ViewsDesktop careers page views0
linkedin_organic
desktop_careers_unique_page_viewsNUMERICDesktop Careers Unique Page ViewsDesktop careers unique page views0
linkedin_organic
desktop_custom_button_click_countsNUMERICDesktop Custom Button Click CountsDesktop custom button click counts0
linkedin_organic
desktop_insights_page_viewsNUMERICDesktop Insights Page ViewsDesktop insights page views0
linkedin_organic
desktop_insights_unique_page_viewsNUMERICDesktop Insights Unique Page ViewsDesktop insights unique page views0
linkedin_organic
desktop_jobs_page_viewsNUMERICDesktop Jobs Page ViewsDesktop jobs page views0
linkedin_organic
desktop_jobs_unique_page_viewsNUMERICDesktop Jobs Unique Page ViewsDesktop jobs unique page views0
linkedin_organic
desktop_life_at_page_viewsNUMERICDesktop Life At Page ViewsDesktop life at page views0
linkedin_organic
desktop_life_at_unique_page_viewsNUMERICDesktop Life At Unique Page ViewsDesktop life at unique page views0
linkedin_organic
desktop_overview_page_viewsNUMERICDesktop Overview Page ViewsDesktop overview page views0
linkedin_organic
desktop_overview_unique_page_viewsNUMERICDesktop Overview Unique Page ViewsDesktop overview unique page views0
linkedin_organic
desktop_people_page_viewsNUMERICDesktop People Page ViewsDesktop people page views0
linkedin_organic
desktop_people_unique_page_viewsNUMERICDesktop People Unique Page ViewsDesktop people unique page views0
linkedin_organic
desktop_products_page_viewsNUMERICDesktop Products Page ViewsDesktop products page views0
linkedin_organic
desktop_products_unique_page_viewsNUMERICDesktop Products Unique Page ViewsDesktop products unique page views0
linkedin_organic
insights_page_viewsNUMERICInsights Page ViewsInsights page views0
linkedin_organic
insights_unique_page_viewsNUMERICInsights Unique Page ViewsInsights unique page views0
linkedin_organic
jobs_page_viewsNUMERICJobs Page ViewsJobs page views0
linkedin_organic
jobs_unique_page_viewsNUMERICJobs Unique Page ViewsJobs unique page views0
linkedin_organic
life_at_page_viewsNUMERICLife At Page ViewsLife at page views0
linkedin_organic
life_at_unique_page_viewsNUMERICLife At Unique Page ViewsLife at unique page views0
linkedin_organic
mobile_about_page_viewsNUMERICMobile About Page ViewsMobile about page views0
linkedin_organic
mobile_about_unique_page_viewsNUMERICMobile About Unique Page ViewsMobile about unique page views0
linkedin_organic
mobile_areers_page_jobs_clicksNUMERICMobile Careers Page Jobs ClicksMobile careers page jobs clicks0
linkedin_organic
mobile_careers_page_employees_clicksNUMERICMobile Careers Page Employees ClicksMobile careers page employees clicks0
linkedin_organic
mobile_careers_page_promo_links_clicksNUMERICMobile Careers Page Promo Links ClicksMobile careers page promo links clicks0
linkedin_organic
mobile_careers_page_viewsNUMERICMobile Careers Page ViewsMobile careers page views0
linkedin_organic
mobile_careers_unique_page_viewsNUMERICMobile Careers Unique Page ViewsMobile careers unique page views0
linkedin_organic
mobile_custom_button_click_countsNUMERICMobile Custom Button Click CountsMobile custom button clicks0
linkedin_organic
mobile_insights_page_viewsNUMERICMobile Insights Page ViewsMobile insights page views0
linkedin_organic
mobile_insights_unique_page_viewsNUMERICMobile Insights Unique Page ViewsMobile insights unique page views0
linkedin_organic
mobile_jobs_page_viewsNUMERICMobile Jobs Page ViewsMobile jobs page views0
linkedin_organic
mobile_jobs_unique_page_viewsNUMERICMobile Jobs Unique Page ViewsMobile jobs unique page views0
linkedin_organic
mobile_life_at_page_viewsNUMERICMobile Life At Page ViewsMobile life at page views0
linkedin_organic
mobile_life_at_unique_page_viewsNUMERICMobile Life At Unique Page ViewsMobile life at unique page views0
linkedin_organic
mobile_overview_page_viewsNUMERICMobile Overview Page ViewsMobile overview page views0
linkedin_organic
mobile_overview_unique_page_viewsNUMERICMobile Overview Unique Page ViewsMobile overview unique page views0
linkedin_organic
mobile_people_page_viewsNUMERICMobile People Page ViewsMobile people page views0
linkedin_organic
mobile_people_unique_page_viewsNUMERICMobile People Unique Page ViewsMobile people unique page views0
linkedin_organic
mobile_products_page_viewsNUMERICMobile Products Page ViewsMobile products page views0
linkedin_organic
mobile_products_unique_page_viewsNUMERICMobile Products Unique Page ViewsMobile products unique page views0
linkedin_organic
organization_idTEXTOrganizationThe organization identifier.0
linkedin_organic
overview_page_viewsNUMERICOverview Page ViewsOverview page views0
linkedin_organic
overview_unique_page_viewsNUMERICOverview Unique Page ViewsOverview unique page views0
linkedin_organic
people_page_viewsNUMERICPeople Page ViewsPeople page views0
linkedin_organic
people_unique_page_viewsNUMERICPeople Unique Page ViewsPeople unique page views0
linkedin_organic
products_page_viewsNUMERICProducts Page ViewsProducts page views0
linkedin_organic
products_unique_page_viewsNUMERICProducts Unique Page ViewsProducts unique page views0
linkedin_organic
share_activityTEXTShare ActivityURN of the activity associated with this share. Activities act as a wrapper around shares and articles to represent content in the LinkedIn feed.0
linkedin_organic
share_audience_type_all_followersNUMERICShare Audience Type All FollowersMake share visible to everyone, even guests on LinkedIn (default="true")0
linkedin_organic
share_change_actorTEXTShare Change ActorThe entity authorized the change.0
linkedin_organic
share_clicks_countNUMERICShare Ckicks CountNumber of clicks (per day).0
linkedin_organic
share_comment_countNUMERICShare Comment CountNumber of comments (per day).0
linkedin_organic
share_comment_mentions_countNUMERICShare Comment Mentions CountNumber of mentions of the organizational entity in a comment across LinkedIn. The field does not have a value when individual share statistics are requested.0
linkedin_organic
share_comment_stateNUMERICShare Comment StateThe state of thread comments.0
linkedin_organic
share_countNUMERICShare CountNumber of shares.0
linkedin_organic
share_created_timeDATEShare Created TimeWhen the event created.0
linkedin_organic
share_descriptionTEXTShare DescriptionContent description. This field is displayed to a small percentage of members on the mobile web version of the site. It is not displayed on the desktop site or native mobile apps. Maximum of 256 characters.0
linkedin_organic
share_editedBOOLEANShare EditedA flag that indicates if this share was edited by a member.0
linkedin_organic
share_engagementNUMERICShare EngagementNumber of organic clicks, likes, comments, and shares over impressions.0
linkedin_organic
share_entityTEXTShare EntityURN of the content being shared. Typical URN format is urn:li:digitalmediaAsset:C551DAQFRc4PDJV0OBg or urn:li:richMediaSummary:{id} (deprecated).0
linkedin_organic
share_impression_countNUMERICShare Impression CountNumber of impressions.0
linkedin_organic
share_last_modified_actorTEXTShare Last Modified ActorThe entity authorized the last change.0
linkedin_organic
share_last_modified_timeDATEShare Last Modified TimeWhen the event last time modified.0
linkedin_organic
share_like_countNUMERICShare Like CountNumber of likes. This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic.0
linkedin_organic
share_media_categoryTEXTShare Media CategoryThe type of media represented by contentEntities.0
linkedin_organic
share_mention_countNUMERICShare Mention CountNumber of mentions of the organizational entity in a share across LinkedIn. The field does not have a value when individual share statistics are requested.0
linkedin_organic
share_ownerTEXTShare OwnerOwner of the share.0
linkedin_organic
share_reaction_appreciation_countNUMERICShare Reaction Appreciation CountThe type of reaction 'APPRECIATION'.0
linkedin_organic
share_reaction_embathy_countNUMERICShare Reaction Empathy CountThe type of reaction 'EMPATHY'.0
linkedin_organic
share_reaction_interest_countNUMERICShare Reaction Interest CountThe type of reaction 'INTEREST'.0
linkedin_organic
share_reaction_like_countNUMERICShare Reaction Like CountThe type of reaction 'LIKE'.0
linkedin_organic
share_reaction_maybe_countNUMERICShare Reaction Maybe CountThe type of reaction 'MAYBE'.0
linkedin_organic
share_reaction_praise_countNUMERICShare Reaction Praise CountThe type of reaction 'PRAISE'.0
linkedin_organic
share_target_functionsNUMERICShare Target FunctionsRestrict share to specific functions. Not applicable to member shares.0
linkedin_organic
share_target_industriesNUMERICShare Target IndustriesRestrict share to specific industries. Not applicable to member shares.0
linkedin_organic
share_target_locationsNUMERICShare Target LocationsRestrict share to specific locations. Not applicable to member shares. Supported URN types - countryGroup, country, state, and region.0
linkedin_organic
share_target_senioritiesNUMERICShare Target SenioritiesRestrict share to specific seniorities. Not applicable to member shares.0
linkedin_organic
share_total_comment_countNUMERICShare Total Comment CountTotal number of comments (including replies).0
linkedin_organic
share_total_toplevel_comment_countNUMERICShare Total Comment Top Level CountTotal number of comments (excluding replies).0
linkedin_organic
share_unique_impressions_countNUMERICShare Unique Impressions CountNumber of unique impressions.0
linkedin_organic
share_urlTEXTShare URLURL of the content being shared.0
linkedin_organic
average_valueNUMERICAverage ValueThe average amount of money reported for conversions from clicks: sum_value / conversions0
outbrain
ecpcNUMERICEffective Cost Per ClickThe effective (calculated) average CPC (Cost Per Click): spend / clicks0
outbrain
1
rtbhouse
sum_valueNUMERICSum ValueThe total amount of money reported for conversions from clicks0
outbrain
total_average_valueNUMERICTotal Average ValueThe average amount of money reported for all conversions: total_sum_value / total_conversions0
outbrain
total_conversionsNUMERICTotal ConversionsThe total number of conversions0
outbrain
1
pinterest
total_cpaNUMERICTotal Cost Per AcquisitionThe average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions0
outbrain
total_roasNUMERICTotal Return on Ad SpendTotal conversion value attributed to clicks or views, divided by spend: total_sum_value / spend0
outbrain
total_sum_valueNUMERICTotal Sum ValueThe total amount of money reported for all conversions0
outbrain
view_average_valueNUMERICView Average ValueThe average amount of money reported for view-through conversions: view_sum_value / view_conversions0
outbrain
view_conversion_rateNUMERICView-Through Conversion RateThe average rate of view-through conversions per viewable impression (percentage)0
outbrain
view_conversionsNUMERICView-Through ConversionsThe number of view-through conversions0
outbrain
view_sum_valueNUMERICView Sum ValueThe total amount of money reported for view-through conversions0
outbrain
advertiser_idTEXTAdvertiser IDYour Pinterest Advertiser ID0
pinterest
campaign_nameTEXTCampaign NameCampaign Name0
pinterest
1
salesforce
clickthroughNUMERICPin clicksThe total number of clicks on your Pin to content on or off of Pinterest (paid and earned)0
pinterest
clickthrough_earnedNUMERICEarned Pin clicksTotal number of Pin clicks from ads saved to another person's board0
pinterest
clickthrough_paidNUMERICPaid Pin clicksThe total number of clicks on your Pin to content on or off of Pinterest0
pinterest
engagement_earnedNUMERICEarned engagementsEarned actions from ads saved to boards0
pinterest
engagement_paidNUMERICPaid engagementsPaid actions taken as a result of your ads0
pinterest
impressions_earnedNUMERICEarned impressionsTotal number of times your ad was viewed after being saved to another person's board0
pinterest
impressions_paidNUMERICPaid impressionsThe number of times your ad was seen0
pinterest
outbound_clicksNUMERICOutbound clicksThe total number of clicks to the destination URL associated with your ad (paid and earned)0
pinterest
outbound_clicks_earnedNUMERICEarned outbound clicksThe total number of clicks to the destination URL associated with your ad saved to another person's board0
pinterest
outbound_clicks_paidNUMERICPaid outbound clicksThe total number of clicks to the destination URL associated with your ad0
pinterest
pin_promotion_idTEXTAd IDYour ad ID.0
pinterest
pin_promotion_nameTEXTAd nameName of your ad0
pinterest
pin_promotion_statusTEXTAd StatusAd status ('ACTIVE', 'OTHER', 'PAUSED')0
pinterest
total_add_to_cartNUMERICConversions (Add to cart)Total number of add to cart events resulting from interactions with your ad0
pinterest
total_add_to_cart_valueNUMERICConversion value (Add to cart)Total value of add to cart events resulting from interactions with your ad, in account currency0
pinterest
total_checkoutNUMERICConversions (Checkout)Total number of checkout events resulting from interactions with your ad0
pinterest
total_checkout_valueNUMERICConversion value (Checkout)Total value of checkout events resulting from interactions with your ad, in account currency0
pinterest
total_click_add_to_cartNUMERICClick-through conversions (Add to cart)The number of add to cart events resulting from clicks on your ad0
pinterest
total_click_add_to_cart_valueNUMERICClick-through conversion value (Add to cart)Total value of add to cart events resulting from clicks on your ad, in account currency0
pinterest
total_click_checkoutNUMERICClick-through conversions (Checkout)The number of checkout events resulting from clicks on your ad0
pinterest
total_click_checkout_valueNUMERICClick-through conversion value (Checkout)Total value of checkout events resulting from clicks on your ad, in account currency0
pinterest
total_click_customNUMERICClick-through conversions (Custom)The number of custom events resulting from clicks on your ad0
pinterest
total_click_custom_valueNUMERICClick-through conversion value (Custom)Total value of custom events resulting from clicks on your ad, in account currency0
pinterest
total_click_leadNUMERICClick-through conversions (Lead)The number of lead events resulting from clicks on your ad0
pinterest
total_click_lead_valueNUMERICClick-through conversion value (Lead)Total value of lead events resulting from clicks on your ad, in account currency0
pinterest
total_click_page_visitNUMERICClick-through conversions (Page visit)The number of page visit events resulting from clicks on your ad0
pinterest
total_click_page_visit_valueNUMERICClick-through conversion value (Page visit)Total value of page visit events resulting from clicks on your ad, in account currency0
pinterest
total_click_searchNUMERICClick-through conversions (Website search)The number of website search events resulting from clicks on your ad0
pinterest
total_click_search_valueNUMERICClick-through conversion value (Website search)Total value of website search events resulting from clicks on your ad, in account currency0
pinterest
total_click_signupNUMERICClick-through conversions (Signup)The number of signup events resulting from clicks on your ad0
pinterest
total_click_signup_valueNUMERICClick-through conversion value (Signup)Total value of signup events resulting from clicks on your ad, in account currency0
pinterest
total_click_view_categoryNUMERICClick-through conversions (Category view)The number of category view events resulting from clicks on your ad0
pinterest
total_click_view_category_valueNUMERICClick-through conversion value (Category view)Total value of category view events resulting from clicks on your ad, in account currency0
pinterest
total_click_watch_videoNUMERICClick-through conversions (Watch video)The number of watch video events resulting from clicks on your ad0
pinterest
total_click_watch_video_valueNUMERICClick-through conversion value (Watch video)Total value of watch video events resulting from clicks on your ad, in account currency0
pinterest
total_conversions_valueNUMERICTotal conversion valueThe value from web conversions from your promoted Pins, including both first-order and downstream, in account currency0
pinterest
total_customNUMERICConversions (Custom)Total number of custom events resulting from interactions with your ad0
pinterest
total_custom_valueNUMERICConversion value (Custom)Total value of custom events resulting from interactions with your ad, in account currency0
pinterest
total_engagementNUMERICTotal engagementsThe total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves0
pinterest
total_engagement_add_to_cartNUMERICEngagement conversions (Add to cart)Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_add_to_cart_valueNUMERICEngagement value (Add to cart)Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_checkoutNUMERICEngagement conversions (Checkout)Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_checkout_valueNUMERICEngagement value (Checkout)Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_customNUMERICEngagement conversions (Custom)Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_custom_valueNUMERICEngagement value (Custom)Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_leadNUMERICEngagement conversions (Lead)Total number of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_lead_valueNUMERICEngagement value (Lead)Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_page_visitNUMERICEngagement conversions (Page visit)Total number of page visit events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_page_visit_valueNUMERICEngagement value (Page visit)Total value of page visit events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_searchNUMERICEngagement conversions (Website search)Total number of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_search_valueNUMERICEngagement value (Website search)Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_signupNUMERICEngagement conversions (Signup)Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_signup_valueNUMERICEngagement value (Signup)Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_view_categoryNUMERICEngagement conversions (Category view)Total number of category view events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_view_category_valueNUMERICEngagement value (Category view)Total value of category view events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_watch_videoNUMERICEngagement conversions (Watch video)Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_engagement_watch_video_valueNUMERICEngagement value (Watch video)Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.0
pinterest
total_leadNUMERICConversions (Lead)Total number of lead events resulting from interactions with your ad0
pinterest
total_lead_valueNUMERICConversion value (Lead)Total value of lead events resulting from interactions with your ad, in account currency0
pinterest
total_page_visitNUMERICConversions (Page visit)Total number of page visit events resulting from interactions with your ad0
pinterest
total_page_visit_valueNUMERICConversion value (Page visit)Total value of page visit events resulting from interactions with your ad, in account currency0
pinterest
total_searchNUMERICConversions (Website search)Total number of website search events resulting from interactions with your ad0
pinterest
total_search_valueNUMERICConversion value (Website search)Total value of website search events resulting from interactions with your ad, in account currency0
pinterest
total_signupNUMERICConversions (Signup)Total number of signup events resulting from interactions with your ad0
pinterest
total_signup_valueNUMERICConversion value (Signup)Total value of signup events resulting from interactions with your ad, in account currency0
pinterest
total_video_75_combinedNUMERICTotal video played at 75%Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned)0
pinterest
total_video_p0_combinedNUMERICTotal video startsTotal number of times your video ad started playing (paid and earned)0
pinterest
total_video_p100_completeNUMERICTotal video played at 100%Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned)0
pinterest
total_video_p25_combinedNUMERICTotal video played at 25%Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned)0
pinterest
total_video_p50_combinedNUMERICTotal video played at 50%Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned)0
pinterest
total_video_p95_combinedNUMERICTotal video played at 95%Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned)0
pinterest
total_view_add_to_cartNUMERICView-through conversions (Add to cart)Total number of add to cart events resulting from views of your ad0
pinterest
total_view_add_to_cart_valueNUMERICView-through conversion value (Add to cart)Total value of add to cart events resulting from views of your ad, in account currency0
pinterest
total_view_categoryNUMERICConversions (Category view)Total number of category view events resulting from interactions with your ad0
pinterest
total_view_category_valueNUMERICConversion value (Category view)Total value of category view events resulting from interactions with your ad, in account currency0
pinterest
total_view_checkoutNUMERICView-through conversions (Checkout)Total number of checkout events resulting from views of your ad0
pinterest
total_view_checkout_valueNUMERICView-through conversion value (Checkout)Total value of checkout events resulting from views of your ad, in account currency0
pinterest
total_view_customNUMERICView-through conversions (Custom)Total number of custom events resulting from views of your ad0
pinterest
total_view_custom_valueNUMERICView-through conversion value (Custom)Total value of custom events resulting from views of your ad, in account currency0
pinterest
total_view_leadNUMERICView-through conversions (Lead)Total number of lead events resulting from views of your ad0
pinterest
total_view_lead_valueNUMERICView-through conversion value (Lead)Total value of lead events resulting from views of your ad, in account currency0
pinterest
total_view_page_visitNUMERICView-through conversions (Page visit)Total number of page visit events resulting from views of your ad0
pinterest
total_view_page_visit_valueNUMERICView-through conversion value (Page visit)Total value of page visit events resulting from views of your ad, in account currency0
pinterest
total_view_searchNUMERICView-through conversions (Website search)Total number of website search events resulting from views of your ad0
pinterest
total_view_search_valueNUMERICView-through conversion value (Website search)Total value of website search events resulting from views of your ad, in account currency0
pinterest
total_view_signupNUMERICView-through conversions (Signup)Total number of signup events resulting from views of your ad0
pinterest
total_view_signup_valueNUMERICView-through conversion value (Signup)Total value of signup events resulting from views of your ad, in account currency0
pinterest
total_view_view_categoryNUMERICView-through conversions (Category view)Total number of category view events resulting from views of your ad0
pinterest
total_view_view_category_valueNUMERICView-through conversion value (Category view)Total value of category view events resulting from views of your ad, in account currency0
pinterest
total_view_watch_videoNUMERICView-through conversions (Watch video)Total number of watch video events resulting from views of your ad0
pinterest
total_view_watch_video_valueNUMERICView-through conversion value (Watch video)Total value of watch video events resulting from views of your ad, in account currency0
pinterest
total_watch_videoNUMERICConversions (Watch video)Total number of watch video events resulting from interactions with your ad0
pinterest
total_watch_video_valueNUMERICConversion value (Watch video)Total value of watch video events resulting from interactions with your ad, in account currency0
pinterest
video_p0_combined_earnedNUMERICEarned video startsTotal number of times your video ad started playing after it was saved to another person's board0
pinterest
video_p0_combined_paidNUMERICPaid video startsNumber of times your video ad started playing0
pinterest
video_p100_complete_earnedNUMERICEarned video played at 100%Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point0
pinterest
video_p100_complete_paidNUMERICPaid video played at 100%Number of times your video ad reached 100% of its length, including views that skipped ahead to this point0
pinterest
video_p25_combined_earnedNUMERICEarned video played at 25%Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point0
pinterest
video_p25_combined_paidNUMERICPaid video played at 25%Number of times your video ad reached 25% of its length, including views that skipped ahead to this point0
pinterest
video_p50_combined_earnedNUMERICEarned video played at 50%Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point0
pinterest
video_p50_combined_paidNUMERICPaid video played at 50%Number of times your video ad reached 50% of its length, including views that skipped ahead to this point0
pinterest
video_p75_combined_earnedNUMERICEarned video played at 75%Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point0
pinterest
video_p75_combined_paidNUMERICPaid video played at 75%Number of times your video ad reached 75% of its length, including views that skipped ahead to this point0
pinterest
video_p95_combined_earnedNUMERICEarned video played at 95%Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point0
pinterest
video_p95_combined_paidNUMERICPaid video played at 95%Number of times your video ad reached 95% of its length, including views that skipped ahead to this point0
pinterest
conversion_countNUMERICConversion CountThe Conversion Count0
rtbhouse
ecpaNUMERICECPAThe ECPA0
rtbhouse
ecpmNUMERICECPMThe ECPM0
rtbhouse
ecpsNUMERICECPSThe ECPS0
rtbhouse
ecpvNUMERICECPVThe ECPV0
rtbhouse
subcampaignTEXTSubcampaignSubcampaign0
rtbhouse
subcampaign_idTEXTSubcampaign IdSubcampaign id0
rtbhouse
vcrNUMERICVCRThe VCR0
rtbhouse
video_complete_viewsNUMERICVideo Complete ViewsThe Video Complete Views0
rtbhouse
viewabilityNUMERICViewabilityThe Viewability0
rtbhouse
account_account_sourceTEXTAccount SourceAccount Source0
salesforce
account_annual_revenueNUMERICAccount Annual RevenueAccount Annual Revenue0
salesforce
account_billing_addressTEXTAccount Billing AddressAccount Billing Address0
salesforce
account_billing_cityTEXTAccount Billing CityAccount Billing City0
salesforce
account_billing_countryTEXTAccount Billing CountryAccount Billing Country0
salesforce
account_billing_geocode_accuracyTEXTAccount Billing Geocode AccuracyAccount Billing Geocode Accuracy0
salesforce
account_billing_latitudeNUMERICAccount Billing LatitudeAccount Billing Latitude0
salesforce
account_billing_longitudeNUMERICAccount Billing LongitudeAccount Billing Longitude0
salesforce
account_billing_postal_codeTEXTAccount Billing Zip/Postal CodeAccount Billing Zip/Postal Code0
salesforce
account_billing_stateTEXTAccount Billing State/ProvinceAccount Billing State/Province0
salesforce
account_billing_streetTEXTAccount Billing StreetAccount Billing Street0
salesforce
account_created_by_idTEXTAccount Created By IDAccount Created By ID0
salesforce
account_created_dateDATEAccount Created DateAccount Created date0
salesforce
account_descriptionTEXTAccount DescriptionAccount Description0
salesforce
account_faxTEXTAccount FaxAccount Fax0
salesforce
account_industryTEXTAccount IndustryAccount Industry0
salesforce
account_is_deletedBOOLEANAccount DeletedAccount Deleted0
salesforce
account_jigsawTEXTAccount Data.com KeyAccount Data.com Key0
salesforce
account_jigsaw_company_idTEXTAccount Jigsaw Company IDAccount Jigsaw Company ID0
salesforce
account_last_activity_dateTEXTAccount Last ActivityAccount Last Activity0
salesforce
account_last_modified_by_idTEXTAccount Last Modified By IDAccount Last Modified By ID0
salesforce
account_last_modified_dateDATEAccount Last Modified DateAccount Last Modified date0
salesforce
account_last_referenced_dateDATEAccount Last Referenced DateAccount Last Referenced date0
salesforce
account_last_viewed_dateDATEAccount Last Viewed DateAccount Last Viewed date0
salesforce
account_master_record_idTEXTAccount Master Record IDAccount Master Record ID0
salesforce
account_number_of_employeesNUMERICAccount EmployeesAccount Employees0
salesforce
account_operating_hours_idTEXTAccount Operating Hour IDAccount Operating Hour ID0
salesforce
account_owner_idTEXTAccount Owner IDAccount Owner ID0
salesforce
account_parent_idTEXTAccount Parent Account IDAccount Parent Account ID0
salesforce
account_phoneTEXTAccount PhoneAccount Phone0
salesforce
account_photo_urlTEXTAccount Photo URLAccount Photo URL0
salesforce
account_shipping_addressTEXTAccount Shipping AddressAccount Shipping Address0
salesforce
account_shipping_cityTEXTAccount Shipping CityAccount Shipping City0
salesforce
account_shipping_countryTEXTAccount Shipping CountryAccount Shipping Country0
salesforce
account_shipping_geocode_accuracyTEXTAccount Shipping Geocode AccuracyAccount Shipping Geocode Accuracy0
salesforce
account_shipping_latitudeNUMERICAccount Shipping LatitudeAccount Shipping Latitude0
salesforce
account_shipping_longitudeNUMERICAccount Shipping LongitudeAccount Shipping Longitude0
salesforce
account_shipping_postal_codeTEXTAccount Shipping Zip/Postal CodeAccount Shipping Zip/Postal Code0
salesforce
account_shipping_stateTEXTAccount Shipping State/ProvinceAccount Shipping State/Province0
salesforce
account_shipping_streetTEXTAccount Shipping StreetAccount Shipping Street0
salesforce
account_sic_descTEXTAccount SIC DescriptionAccount SIC Description0
salesforce
account_system_modstampTEXTAccount System ModstampAccount System Modstamp0
salesforce
account_websiteTEXTAccount WebsiteAccount Website0
salesforce
campaign_actual_costNUMERICCampaign Actual Cost in CampaignCampaign Actual Cost in Campaign0
salesforce
campaign_amount_all_opportunitiesNUMERICCampaign Value Opportunities in CampaignCampaign Value Opportunities in Campaign0
salesforce
campaign_amount_won_opportunitiesNUMERICCampaign Value Won Opportunities in CampaignCampaign Value Won Opportunities in Campaign0
salesforce
campaign_budgeted_costNUMERICCampaign Budgeted Cost in CampaignCampaign Budgeted Cost in Campaign0
salesforce
campaign_campaign_member_record_type_idTEXTCampaign Record Type IDCampaign Record Type ID0
salesforce
campaign_created_by_idTEXTCampaign Created By IDCampaign Created By ID0
salesforce
campaign_created_dateDATECampaign Created DateCampaign Created date0
salesforce
campaign_descriptionTEXTCampaign DescriptionCampaign Description0
salesforce
campaign_expected_responseNUMERICCampaign Expected Response (%)Campaign Expected Response (%)0
salesforce
campaign_expected_revenueNUMERICCampaign Expected Revenue in CampaignCampaign Expected Revenue in Campaign0
salesforce
campaign_is_activeBOOLEANCampaign ActiveCampaign Active0
salesforce
campaign_is_deletedBOOLEANCampaign DeletedCampaign Deleted0
salesforce
campaign_last_activity_dateTEXTCampaign Last ActivityCampaign Last Activity0
salesforce
campaign_last_modified_by_idTEXTCampaign Last Modified By IDCampaign Last Modified By ID0
salesforce
campaign_last_modified_dateDATECampaign Last Modified DateCampaign Last Modified date0
salesforce
campaign_last_referenced_dateDATECampaign Last Referenced DateCampaign Last Referenced date0
salesforce
campaign_last_viewed_dateDATECampaign Last Viewed DateCampaign Last Viewed date0
salesforce
campaign_number_of_contactsNUMERICCampaign Contacts in CampaignCampaign Contacts in Campaign0
salesforce
campaign_number_of_converted_leadsNUMERICCampaign Converted Leads in CampaignCampaign Converted Leads in Campaign0
salesforce
campaign_number_of_leadsNUMERICCampaign Leads in CampaignCampaign Leads in Campaign0
salesforce
campaign_number_of_opportunitiesNUMERICCampaign Opportunities in CampaignCampaign Opportunities in Campaign0
salesforce
campaign_number_of_responsesNUMERICCampaign Responses in CampaignCampaign Responses in Campaign0
salesforce
campaign_number_of_won_opportunitiesNUMERICCampaign Won Opportunities in CampaignCampaign Won Opportunities in Campaign0
salesforce
campaign_number_sentNUMERICCampaign Num Sent in CampaignCampaign Num Sent in Campaign0
salesforce
campaign_owner_idTEXTCampaign Owner IDCampaign Owner ID0
salesforce
campaign_parent_idTEXTCampaign Parent Campaign IDCampaign Parent Campaign ID0
salesforce
campaign_system_modstampTEXTCampaign System ModstampCampaign System Modstamp0
salesforce
contact_accountidTEXTContact Account IDID of the account that’s the parent of this contact.0
salesforce
contact_assistantnameTEXTContact Assistants NameThe assistant’s name.0
salesforce
contact_assistantphoneTEXTContact Assitants Phone NumberThe assistant’s telephone number.0
salesforce
contact_birthdateDATEContact BirthdateThe contact’s birthdate.0
salesforce
contact_createdbyTEXTContact Created ByThe user who created the contact0
salesforce
contact_createddateDATEContact Creation DateThe Creation Date (Duplicate)0
salesforce
contact_dateDATEContact DateThe Creation Date0
salesforce
contact_departmentTEXTContact DepartmentThe contact’s department.0
salesforce
contact_descriptionTEXTContact DescriptionContact's description0
salesforce
contact_emailbounceddateTIMESTAMPContact Email Bounced DateIf bounce management is activated and an email sent to the contact bounces, the date and time of the bounce.0
salesforce
contact_emailbouncedreasonTEXTContact Email Bounced ReasonIf bounce management is activated and an email sent to the contact bounces, the reason for the bounce.0
salesforce
contact_homephoneTEXTContact Home PhoneThe contact’s home telephone number.0
salesforce
contact_isdeletedTEXTContact Is DeletedIs contact deleted0
salesforce
contact_isemailbouncedTEXTContact Is Email BouncedContact's description0
salesforce
contact_lastactivitydateDATEContact Last Activity DateValue is the most recent of either: Due date of the most recent event logged against the record or due date of the most recently closed task associated with the record.0
salesforce
contact_lastmodifieddateDATEContact Last Modified DateContact last modified date0
salesforce
contact_leadsourceTEXTContact Lead SourceThe lead’s source.0
salesforce
contact_mailingcityTEXTContact Mailing CityMailing address details.0
salesforce
contact_mailingcountryTEXTContact Mailing CountryMailing country.0
salesforce
contact_mailingpostalcodeTEXTContact Mailing Postal CodeThe zip or postal code in the mailing address0
salesforce
contact_mailingstateTEXTContact Mailing StateMailing state details.0
salesforce
contact_mailingstreetTEXTContact Mailing StreetStreet address for mailing address.0
salesforce
contact_nameTEXTContact NameContact full name0
salesforce
contact_othercityTEXTContact Other CityAlternative city details.0
salesforce
contact_othercountryTEXTContact Other CountryAlternative country details.0
salesforce
contact_otherphoneTEXTContact Other PhoneTelephone for alternate address.0
salesforce
contact_otherpostalcodeTEXTContact Other Postal CodeAlternative postal code details.0
salesforce
contact_otherstateTEXTContact Other StateAlternate address details (state).0
salesforce
contact_otherstreetTEXTContact Other StreetStreet for alternate address.0
salesforce
contact_owneridTEXTContact Owner IDThe ID of the owner of the account associated with this contact.0
salesforce
contact_reportstoidTEXTContact Reports to IDID of contact's manager0
salesforce
contact_titleTEXTContact TitleTitle of the contact, such as CEO or Vice President.0
salesforce
lead_addressTEXTLead AddressLead Address0
salesforce
lead_annual_revenueNUMERICLead Annual RevenueLead Annual Revenue0
salesforce
lead_cityTEXTLead CityLead City0
salesforce
lead_companyTEXTLead CompanyLead Company0
salesforce
lead_converted_account_idTEXTLead Converted Account IDLead Converted Account ID0
salesforce
lead_converted_contact_idTEXTLead Converted Contact IDLead Converted Contact ID0
salesforce
lead_converted_dateDATELead Converted DateLead Converted date0
salesforce
lead_converted_opportunity_idTEXTLead Converted Opportunity IDLead Converted Opportunity ID0
salesforce
lead_countryTEXTLead CountryLead Country0
salesforce
lead_created_by_idTEXTLead Created By IDLead Created By ID0
salesforce
lead_created_dateDATELead Created DateLead Created date0
salesforce
lead_descriptionTEXTLead DescriptionLead Description0
salesforce
lead_emailTEXTLead EmailLead Email0
salesforce
lead_email_bounced_dateDATELead Email Bounced DateLead Email Bounced date0
salesforce
lead_email_bounced_reasonTEXTLead Email Bounced ReasonLead Email Bounced Reason0
salesforce
lead_first_nameTEXTLead First NameLead First Name0
salesforce
lead_geocode_accuracyTEXTLead Geocode AccuracyLead Geocode Accuracy0
salesforce
lead_idTEXTLead IDLead ID0
salesforce
lead_individual_idTEXTLead Individual IDLead Individual ID0
salesforce
lead_industryTEXTLead IndustryLead Industry0
salesforce
lead_is_convertedBOOLEANLead ConvertedLead Converted0
salesforce
lead_is_deletedBOOLEANLead DeletedLead Deleted0
salesforce
lead_is_unread_by_ownerTEXTLead Unread By OwnerLead Unread By Owner0
salesforce
lead_jigsawTEXTLead Data.com KeyLead Data.com Key0
salesforce
lead_jigsaw_contact_idTEXTLead Jigsaw Contact IDLead Jigsaw Contact ID0
salesforce
lead_last_activity_dateTEXTLead Last ActivityLead Last Activity0
salesforce
lead_last_modified_by_idTEXTLead Last Modified By IDLead Last Modified By ID0
salesforce
lead_last_modified_dateDATELead Last Modified DateLead Last Modified date0
salesforce
lead_last_nameTEXTLead Last NameLead Last Name0
salesforce
lead_last_referenced_dateDATELead Last Referenced DateLead Last Referenced date0
salesforce
lead_last_viewed_dateDATELead Last Viewed DateLead Last Viewed date0
salesforce
lead_latitudeNUMERICLead LatitudeLead Latitude0
salesforce
lead_lead_sourceTEXTLead SourceLead Source0
salesforce
lead_longitudeNUMERICLead LongitudeLead Longitude0
salesforce
lead_master_record_idTEXTLead Master Record IDLead Master Record ID0
salesforce
lead_nameTEXTLead Full NameLead Full Name0
salesforce
lead_number_of_employeesNUMERICLead EmployeesLead Employees0
salesforce
lead_owner_idTEXTLead Owner IDLead Owner ID0
salesforce
lead_phoneTEXTLead PhoneLead Phone0
salesforce
lead_photo_urlTEXTLead Photo URLLead Photo URL0
salesforce
lead_postal_codeTEXTLead Zip/Postal CodeLead Zip/Postal Code0
salesforce
lead_ratingTEXTLead RatingLead Rating0
salesforce
lead_salutationTEXTLead SalutationLead Salutation0
salesforce
lead_stateTEXTLead State/ProvinceLead State/Province0
salesforce
lead_statusTEXTLead StatusLead Status0
salesforce
lead_streetTEXTLead StreetLead Street0
salesforce
lead_system_modstampTEXTLead System ModstampLead System Modstamp0
salesforce
lead_titleTEXTLead TitleLead Title0
salesforce
lead_websiteTEXTLead WebsiteLead Website0
salesforce
opportunity_account_idTEXTOpportunity Account IDOpportunity Account ID0
salesforce
opportunity_amountNUMERICOpportunity AmountOpportunity Amount0
salesforce
opportunity_campaign_idTEXTOpportunity Campaign IDOpportunity Campaign ID0
salesforce
opportunity_close_dateDATEOpportunity Close DateOpportunity Close date0
salesforce
opportunity_contact_idTEXTOpportunity Contact IDOpportunity Contact ID0
salesforce
opportunity_created_by_idTEXTOpportunity Created By IDOpportunity Created By ID0
salesforce
opportunity_created_dateDATEOpportunity Created DateOpportunity Created date0
salesforce
opportunity_descriptionTEXTOpportunity DescriptionOpportunity Description0
salesforce
opportunity_fiscalTEXTOpportunity Fiscal PeriodOpportunity Fiscal Period0
salesforce
opportunity_fiscal_quarterNUMERICOpportunity Fiscal QuarterOpportunity Fiscal Quarter0
salesforce
opportunity_fiscal_yearNUMERICOpportunity Fiscal YearOpportunity Fiscal Year0
salesforce
opportunity_forecast_categoryTEXTOpportunity Forecast CategoryOpportunity Forecast Category0
salesforce
opportunity_forecast_category_nameTEXTOpportunity Forecast CategoryOpportunity Forecast Category0
salesforce
opportunity_has_open_activityBOOLEANOpportunity Has Open ActivityOpportunity Has Open Activity0
salesforce
opportunity_has_opportunity_line_itemBOOLEANOpportunity Has Line ItemOpportunity Has Line Item0
salesforce
opportunity_has_overdue_taskBOOLEANOpportunity Has Overdue TaskOpportunity Has Overdue Task0
salesforce
opportunity_idTEXTOpportunity IDOpportunity ID0
salesforce
opportunity_is_closedBOOLEANOpportunity ClosedOpportunity Closed0
salesforce
opportunity_is_deletedBOOLEANOpportunity DeletedOpportunity Deleted0
salesforce
opportunity_is_wonBOOLEANOpportunity WonOpportunity Won0
salesforce
opportunity_last_activity_dateDATEOpportunity Last ActivityOpportunity Last Activity0
salesforce
opportunity_last_amount_changed_history_idDATEOpportunity History IDOpportunity History ID0
salesforce
opportunity_last_close_date_changed_history_idTEXTOpportunity History IDOpportunity History ID0
salesforce
opportunity_last_modified_by_idTEXTOpportunity Last Modified By IDOpportunity Last Modified By ID0
salesforce
opportunity_last_modified_dateDATEOpportunity Last Modified DateOpportunity Last Modified date0
salesforce
opportunity_last_referenced_dateDATEOpportunity Last Referenced DateOpportunity Last Referenced date0
salesforce
opportunity_last_viewed_dateDATEOpportunity Last Viewed DateOpportunity Last Viewed date0
salesforce
opportunity_lead_sourceTEXTOpportunity Lead SourceOpportunity Lead Source0
salesforce
opportunity_nameTEXTOpportunity NameOpportunity Name0
salesforce
opportunity_next_stepTEXTOpportunity Next StepOpportunity Next Step0
salesforce
opportunity_owner_idTEXTOpportunity Owner IDOpportunity Owner ID0
salesforce
opportunity_pricebook2_idTEXTOpportunity Price Book IDOpportunity Price Book ID0
salesforce
opportunity_probabilityNUMERICOpportunity Probability (%)Opportunity Probability (%)0
salesforce
opportunity_stage_nameTEXTOpportunity StageOpportunity Stage0
salesforce
opportunity_system_modstampTEXTOpportunity System ModstampOpportunity System Modstamp0
salesforce
opportunity_typeTEXTOpportunity TypeOpportunity Type0
salesforce
task_account_idTEXTTask Account IDTask Account ID0
salesforce
task_activity_dateDATETask Due Date OnlyTask Due Date Only0
salesforce
task_call_dispositionTEXTTask Call ResultTask Call Result0
salesforce
task_call_duration_in_secondsNUMERICTask Call DurationTask Call Duration0
salesforce
task_call_objectTEXTTask Call Object IdentifierTask Call Object Identifier0
salesforce
task_call_typeTEXTTask Call TypeTask Call Type0
salesforce
task_completed_date_timeDATETask Completed DateTask Completed date0
salesforce
task_created_by_idTEXTTask Created By IDTask Created By ID0
salesforce
task_created_dateDATETask Created DateTask Created date0
salesforce
task_descriptionTEXTTask DescriptionTask Description0
salesforce
task_idTEXTTask Activity IDTask Activity ID0
salesforce
task_is_archivedBOOLEANTask ArchivedTask Archived0
salesforce
task_is_closedBOOLEANTask ClosedTask Closed0
salesforce
task_is_deletedBOOLEANTask DeletedTask Deleted0
salesforce
task_is_high_priorityBOOLEANTask High PriorityTask High Priority0
salesforce
task_is_recurrenceBOOLEANTask Create Recurring Series of TasksTask Create Recurring Series of Tasks0
salesforce
task_is_reminder_setBOOLEANTask Reminder SetTask Reminder Set0
salesforce
task_last_modified_by_idTEXTTask Last Modified By IDTask Last Modified By ID0
salesforce
task_last_modified_dateDATETask Last Modified DateTask Last Modified date0
salesforce
task_owner_idTEXTTask Assigned To IDTask Assigned To ID0
salesforce
task_priorityTEXTTask PriorityTask Priority0
salesforce
task_recurrence_activity_idTEXTTask Recurrence Activity IDTask Recurrence Activity ID0
salesforce
task_recurrence_day_of_monthNUMERICTask Recurrence Day of MonthTask Recurrence Day of Month0
salesforce
task_recurrence_day_of_week_maskNUMERICTask Recurrence Day of Week MaskTask Recurrence Day of Week Mask0
salesforce
task_recurrence_end_date_onlyTEXTTask Recurrence EndTask Recurrence End0
salesforce
task_recurrence_instanceTEXTTask Recurrence InstanceTask Recurrence Instance0
salesforce
task_recurrence_intervalNUMERICTask Recurrence IntervalTask Recurrence Interval0
salesforce
task_recurrence_month_of_yearTEXTTask Recurrence Month of YearTask Recurrence Month of Year0
salesforce
task_recurrence_regenerated_typeTEXTTask Repeat This TaskTask Repeat This Task0
salesforce
task_recurrence_start_date_onlyTEXTTask Recurrence StartTask Recurrence Start0
salesforce
task_recurrence_time_zone_sid_keyTEXTTask Recurrence Time ZoneTask Recurrence Time Zone0
salesforce
task_recurrence_typeTEXTTask Recurrence TypeTask Recurrence Type0
salesforce
task_reminder_date_timeTEXTTask Reminder Date/TimeTask Reminder Date/Time0
salesforce
task_statusTEXTTask StatusTask Status0
salesforce
task_subjectTEXTTask SubjectTask Subject0
salesforce
task_system_modstampTEXTTask System ModstampTask System Modstamp0
salesforce
task_task_subtypeTEXTTask SubtypeTask Subtype0
salesforce
task_what_idTEXTTask Related To IDTask Related To ID0
salesforce
task_who_idTEXTTask Name IDTask Name ID0
salesforce
anchorTEXTAnchorAnchor of the Page, e.g. if site is https://abc.foo.bar/a.html#anchor1 then this is 'anchor1'0
searchconsole
branded_vs_nonbrandedTEXTBranded vs Non-BrandedThe value is "branded" if the domain name is included in the search query, otherwise it's "nonbranded"0
searchconsole
countrynameTEXTCountry NameThe Country Name0
searchconsole
errorsNUMERICErrorsNumber of errors in the sitemap0
searchconsole
indexedNUMERICIndexedThe number of indexed URLs from the sitemap0
searchconsole
is_sitemaps_indexBOOLEANIs sitemaps indexIf true, the sitemap is a collection of sitemaps0
searchconsole
last_downloadedDATELast downloadedDate and time in which this sitemap was last downloaded0
searchconsole
last_submittedDATELast submittedDate and time in which this sitemap was submitted0
searchconsole
pageTEXTPageThe Page0
searchconsole
pathTEXTPathThe url of the sitemap0
searchconsole
pathlevel1TEXTpagePathlevel1Top-level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel1 is 'a'0
searchconsole
pathlevel2TEXTpagePathlevel22nd level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel2 is 'a/b'0
searchconsole
pathlevel3TEXTpagePathlevel33rd level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel3 is 'a/b/c'0
searchconsole
pathlevel4TEXTpagePathlevel44th level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel4 is 'a/b/c'0
searchconsole
positionNUMERICPositionThe Average Position0
searchconsole
position_pageNUMERICAverage SERP positionThe average page number in the Google search results0
searchconsole
protocolTEXTProtocol"http" or "https"0
searchconsole
queryTEXTSearch QueryThe Search Query0
searchconsole
queryparamsTEXTQuery paramsQuery parameters of the Page, e.g. if site is https://abc.foo.bar/a.html?a=b then this is 'a=b'0
searchconsole
search_appearanceTEXTSearch AppearanceHow the site appears in the search results0
searchconsole
search_typeTEXTSearch typenews, image, video or web, fetching this field could impact the time needed to get response0
searchconsole
submittedNUMERICSubmittedThe number of submitted URLs in the sitemap0
searchconsole
warningsNUMERICWarningsNumber of warnings for the sitemap0
searchconsole
words_in_queryNUMERICWords in QueryThe number of words in the query0
searchconsole
customer_created_atTIMESTAMPCustomer Created at (Timestamp)The date and time (ISO 8601 format) when the customer was created.0
shopify
customer_currencyTEXTCustomer CurrencyThe three-letter code (ISO 4217 format) for the currency that the customer used when they paid for their last order. Defaults to the shop currency. Returns the shop currency for test orders.0
shopify
customer_dateDATECustomer Created At (Date)The date and time (ISO 8601 format) when the customer information was last updated.0
shopify
customer_emailTEXTCustomer E-Mail AddressThe unique email address of the customer. Attempting to assign the same email address to multiple customers returns an error.0
shopify
customer_first_nameTEXTCustomer First NameThe customer's first name.0
shopify
customer_idNUMERICCustomer IDA unique identifier for the customer.0
shopify
customer_last_nameTEXTCustomer Last NameThe customer's last name.0
shopify
customer_last_order_idNUMERICCustomer Last Order IDThe ID of the customer's last order.0
shopify
customer_last_order_nameTEXTCustomer Last Order NameThe name of the customer's last order. This is directly related to the name field on the Order resource.0
shopify
customer_multipass_identifierNUMERICCustomer Multipass IdentifierA unique identifier for the customer that's used with Multipass login.0
shopify
customer_noteTEXTCustomer NoteA note about the customer.0
shopify
customer_orders_countNUMERICCustomer Orders CountThe number of orders associated with this customer.0
shopify
customer_phoneTEXTCustomer Phone NumberThe unique phone number (E.164 format) for this customer.0
shopify
customer_stateTEXTCustomer stateThe state of the customer's account with a shop (Can be disabled, invited, enabled and declined)0
shopify
customer_tagsTEXTCustomer TagsTags that the shop owner has attached to the customer, formatted as a string of comma-separated values.0
shopify
customer_tax_exemptBOOLEANCustomer Tax ExemptWhether the customer is exempt from paying taxes on their order. If true, then taxes won't be applied to an order at checkout. If false, then taxes will be applied at checkout.0
shopify
customer_total_spentNUMERICCustomer Total SpentThe total amount of money that the customer has spent across their order history.0
shopify
customer_updated_atTIMESTAMPCustomer Updated at (Timestamp)The date and time (ISO 8601 format) when the customer information was last updated.0
shopify
customer_verified_emailBOOLEANCustomer Email VerifiedWhether the customer has verified their email address.0
shopify
order_app_idNUMERICOrder App IDThe ID of the app that created the order.0
shopify
order_cancel_reasonTEXTOrder Cancel ReasonThe reason why the order was canceled.0
shopify
order_cancelled_atTIMESTAMPOrder Cancelled AtThe date and time ( ISO 8601 format) when the order was canceled.0
shopify
order_closed_atTIMESTAMPOrder Closed AtThe date and time (ISO 8601 format) when the order was closed.0
shopify
order_created_atTIMESTAMPOrder Created AtThe autogenerated date and time (ISO 8601 format) when the order was created in Shopify. The value for this property cannot be changed.0
shopify
order_currencyTEXTOrder CurrencyThe three-letter code (ISO 4217 format) for the shop currency.0
shopify
order_current_subtotal_priceNUMERICOrder Current Subtotal PriceThe current subtotal price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds.0
shopify
order_current_total_discountsNUMERICOrder Current Total DiscountsThe current total discounts on the order in the shop currency. The value of this field reflects order edits, returns, and refunds.0
shopify
order_current_total_priceNUMERICOrder Current Total PriceThe current total price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds.0
shopify
order_current_total_taxNUMERICOrder Current Total TaxThe current total taxes charged on the order in the shop currency. The value of this field reflects order edits, returns, or refunds.0
shopify
order_emailTEXTOrder EmailThe customers email address.0
shopify
order_financial_statusTEXTOrder Payment StatusThe status of payments associated with the order. Can only be set when the order is created.0
shopify
order_fulfillable_quantityNUMERICOrder Fullfillable QuantityThe fullfillable quantity of the order.0
shopify
order_fulfillment_serviceTEXTOrder Fulfillment ServiceThe order fulfillment service.0
shopify
order_gross_salesNUMERICOrder Gross SalesThe order gross sales (Equates to order_product_price x order_quantity (before taxes, shipping, discounts, and returns) for a collection of sales).0
shopify
order_line_itemsTEXTOrder Line ItemsThe line items of the order.0
shopify
order_nameTEXTOrder nameThe name of the order0
shopify
order_net_salesNUMERICOrder Net SalesThe order net sales (Equates to order_gross_sales - order_total_discounts - order_refunds_net).0
shopify
order_noteTEXTOrder noteAn optional note that a shop owner can attach to the order.0
shopify
order_product_priceNUMERICOrder Product PriceThe order price.0
shopify
order_quantityNUMERICOrder QuantityThe order quantity.0
shopify
order_refundsTEXTOrder RefundsA list of refunds applied to the order.0
shopify
order_refunds_netNUMERICAggregated Order Refunds NetSum of order_refunds_subtotal and order_refunds_refunds_total_tax.0
shopify
order_refunds_subtotalNUMERICAggregated Order Refunds SubtotalThe subtotal of the refund line items.0
shopify
order_refunds_total_taxNUMERICAggregated Order Refunds Total TaxThe total tax on the refund line items.0
shopify
order_sales_channelNUMERICOrder Sales Channel (A duplicate of `order_app_id`)The ID of the app that created the order.0
shopify
order_tagsTEXTOrder tagsTags attached to the order0
shopify
order_total_discountsNUMERICOrder Total DiscountsThe total discounts applied to the price of the order in the shop currency.0
shopify
order_total_discounts_setNUMERICOrder Total Discounts SetThe total discounts applied to the price of the order in shop and presentment currencies.0
shopify
order_total_priceNUMERICOrder Total PriceThe sum of all line item prices, discounts, shipping, taxes, and tips in the shop currency. Must be positive.0
shopify
order_updated_atTIMESTAMPOrder Updated AtThe date and time (ISO 8601 format) when the order was last modified.0
shopify
conversion_achievement_unlockedNUMERICAchievement Unlocked (Conversion Event)Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events0
snapchat
conversion_ad_clickNUMERICAd Click (Conversion Event)Number of attributed "AD_CLICK" conversion events0
snapchat
conversion_ad_viewNUMERICAd View (Conversion Event)Number of attributed "AD_VIEW" conversion events0
snapchat
conversion_add_billingNUMERICAdd Billing (Conversion Event)Number of attributed "ADD_BILLING" conversion events0
snapchat
conversion_add_cartNUMERICAdd to Cart (Conversion Event)Number of attributed "ADD_CART" conversion events0
snapchat
conversion_add_to_wishlistNUMERICAdd to Wishlist (Conversion Event)Number of attributed "ADD_TO_WISHLIST" conversion events0
snapchat
conversion_app_opensNUMERICApp Open (Conversion Event)Number of attributed "APP_OPEN" conversion events0
snapchat
conversion_complete_tutorialNUMERICComplete Tutorial (Conversion Event)Number of attributed "COMPLETE_TUTORIAL" conversion events0
snapchat
conversion_inviteNUMERICInvite (Conversion Event)Number of attributed "INVITE" conversion events0
snapchat
conversion_level_completesNUMERICLevel Complete (Conversion Event)Number of attributed "LEVEL_COMPLETE" conversion events0
snapchat
conversion_list_viewNUMERICList View (Conversion Event)Number of attributed "LIST_VIEW" conversion events0
snapchat
conversion_loginNUMERICLogin (Conversion Event)Number of attributed "LOGIN" conversion events0
snapchat
conversion_page_viewsNUMERICPage View (Conversion Event)Number of attributed "PAGE_VIEW" conversion events0
snapchat
conversion_purchasesNUMERICPurchases (Conversion Event)Number of attributed "PURCHASE" conversion events0
snapchat
conversion_purchases_valueNUMERICPurchase ValueValue of attributed "PURCHASE" conversion events (in Ad Account’s currency)0
snapchat
conversion_reserveNUMERICReserve (Conversion Event)Number of attributed "RESERVE" conversion events0
snapchat
conversion_saveNUMERICSave (Conversion Event)Number of attributed "SAVE" conversion events0
snapchat
conversion_searchesNUMERICSearch (Conversion Event)Number of attributed "SEARCH" conversion events0
snapchat
conversion_shareNUMERICShare (Conversion Event)Number of attributed "SHARE" conversion events0
snapchat
conversion_sign_upsNUMERICSign Up (Conversion Event)Number of attributed "SIGN_UP" conversion events0
snapchat
conversion_spend_creditsNUMERICSpent Credits (Conversion Event)Number of attributed "SPENT_CREDITS" conversion events0
snapchat
conversion_start_checkoutNUMERICStart Checkout (Conversion Event)Number of attributed "START_CHECKOUT" conversion events0
snapchat
conversion_start_trialNUMERICStart Trial (Conversion Event)Number of attributed "START_TRIAL" conversion events0
snapchat
conversion_subscribeNUMERICSubscribe(Conversion Event)Number of attributed "SUBSCRIBE" conversion events0
snapchat
conversion_view_contentNUMERICView Content (Conversion Event)Number of attributed "VIEW_CONTENT" conversion events0
snapchat
conversion_visitNUMERICVisit (Conversion Event)Number of attributed "VISIT" conversion events0
snapchat
custom_event_1NUMERICCustom Event 1 (Conversion Event)Number of attributed "CUSTOM_EVENT_1" conversion events0
snapchat
custom_event_2NUMERICCustom Event 2 (Conversion Event)Number of attributed "CUSTOM_EVENT_2" conversion events0
snapchat
custom_event_3NUMERICCustom Event 3 (Conversion Event)Number of attributed "CUSTOM_EVENT_3" conversion events0
snapchat
custom_event_4NUMERICCustom Event 4 (Conversion Event)Number of attributed "CUSTOM_EVENT_4" conversion events0
snapchat
custom_event_5NUMERICCustom Event 5 (Conversion Event)Number of attributed "CUSTOM_EVENT_5" conversion events0
snapchat
screen_time_millisNUMERICTime Spent (milliseconds)Total time spent on top Snap ad (milliseconds)0
snapchat
swipe_up_percentNUMERICSwipe Up RateThe Swipe Up Rate0
snapchat
swipesNUMERICSwipe UpsNumber of swipes0
snapchat
video_views_time_basedNUMERICVideo Views (View Time Only)Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups0
snapchat
view_completionNUMERICVideo Views to CompletionVideo views to completion0
snapchat
descriptionTEXTDescriptionTransaction Description0
stripe
feeNUMERICTransaction feeThe transaction fee0
stripe
netNUMERICNet AmountNet amount of the transaction, in pence.0
stripe
transaction_idTEXTTransaction IDThe transaction id0
stripe
app_clicksNUMERICApp ClicksTotal number of app install or app open attempts0
twitter
card_engagementsNUMERICCard EngagementsTotal number of card engagements0
twitter
media_engagementsNUMERICMedia EngagementsTotal number of clicks of media across Videos, Vines, GIFs, and Images.0
twitter
media_viewsNUMERICMedia ViewsTotal number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images.0
twitter
qualified_impressionsNUMERICQualified ImpressionsTotal number of qualified impressions0
twitter
repliesNUMERICRepliesTotal number of replies0
twitter
retweetsNUMERICRetweetsTotal number of retweets0
twitter
video_15s_viewsNUMERICVideo 15s viewsTotal number of views where at least 15 seconds of the video or for 95% of the total duration was viewed0
twitter
video_3s100pct_viewsNUMERICVideo 3s100pct viewsTotal number of views where at least 3 seconds were played while 100% in view (legacy video_total_views)0
twitter
video_6s_viewsNUMERICVideo 6s viewsTotal number of views where at least 6 seconds of the video was viewed0
twitter
video_content_startsNUMERICVideo content startsTotal number of video playback starts0
twitter
video_cta_clicksNUMERICVideo cta clicksTotal clicks on the call to action0
twitter
video_total_viewsNUMERICVideo total viewsTotal number of video views0
twitter
video_views_100NUMERICVideo views 100Total number of views where at least 100% of the video was viewed.0
twitter
video_views_25NUMERICVideo views 25Total number of views where at least 25% of the video was viewed.0
twitter
video_views_50NUMERICVideo views 50Total number of views where at least 50% of the video was viewed.0
twitter
video_views_75NUMERICVideo views 75Total number of views where at least 75% of the video was viewed.0
twitter
author_idTEXTAuthor IDUnique identifier of this user. This is returned as a string in order to avoid complications with languages and tools that cannot handle large integers.0
twitter_organic
conversation_idTEXTConversation IDThe Tweet ID of the original Tweet of the conversation (which includes direct replies, replies of replies).0
twitter_organic
impression_countTEXTImpression countNumber of times the Tweet has been viewed organically (not in Ad placement).0
twitter_organic
in_reply_to_user_idTEXTIn reply to user idIf this Tweet is a Reply, indicates the user ID of the parent Tweet's author. This is returned as a string in order to avoid complications with languages and tools that cannot handle large integers.0
twitter_organic
langTEXTLangLanguage of the Tweet, if detected by Twitter. Returned as a BCP47 language tag.0
twitter_organic
like_countTEXTLike countNumber of likes the Tweet has received organically.0
twitter_organic
reply_countTEXTReply countNumber of replies the Tweet has received organically.0
twitter_organic
reply_settingsTEXTReply settingsShows who can reply to this Tweet. Fields returned are `everyone`, `mentionedUsers`, and `following`.0
twitter_organic
retweet_countTEXTRetweet countNumber of times the Tweet has been Retweeted organically.0
twitter_organic
textTEXTTextThe content of the Tweet.0
twitter_organic
tweet_idTEXTTweet IDUnique identifier of this Tweet. This is returned as a string in order to avoid complications with languages and tools that cannot handle large integers.0
twitter_organic
url_link_clicksTEXTUrl link clicksNumber of times a user clicks on a URL link or URL preview card in a Tweet organically. 0
twitter_organic
user_profile_clicksTEXTUser profile clicksNumber of times a user clicks the following portions of a Tweet organically - display name, user name, profile picture.0
twitter_organic