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Criteo Field Reference
Sample
https://connectors.windsor.ai/criteo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| account_id | TEXT | Account ID | The Advertiser ID | Campaign |
| account_name | TEXT | Account Name | The Name of the Advertiser | Campaign |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions | Campaign |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue | Campaign |
| advertiser | TEXT | Advertiser | The Name of the Advertiser | Campaign |
| audience | NUMERIC | Audience | Number of distinct cookies to which Criteo had the opportunity to make a display | Campaign |
| campaign | TEXT | Campaign | The Campaign Name | Campaign |
| clicks | NUMERIC | Clicks | Number of times that your Criteo ads have been clicked | Campaign |
| currency | TEXT | Currency | The Criteo Account Currency | Campaign |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | Date | Campaign |
| day_of_month | TEXT | Day of month | Day of the month | |
| device | TEXT | Device | The Device Type | Campaign |
| impressions | NUMERIC | Impressions | Number of times your Criteo ad is displayed to a user on publishers’ websites | Campaign |
| month | TEXT | Month | Number of the month | |
| reach | NUMERIC | Reach | Share of the audience exposed to at least one Criteo display ad (percentage) | Campaign |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| spend | NUMERIC | Spend | Total cost of your campaigns | Campaign |
| today | DATE | Today | Today's date | |
| totalcost | NUMERIC | Total Cost | Total cost of your campaigns (Duplicate) | Campaign |
| transactionrevenue | NUMERIC | Revenue | The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
| transactionrevenue_all | NUMERIC | Revenue (including cross device) | The total revenue of your campaigns generated from post-click including sales and cross-device conversions. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
| transactionrevenue_postview | NUMERIC | Post-View Revenue | The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales | Campaign |
| transactionrevenue_postviewpostclick | NUMERIC | Post-View and Click Revenue | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers | Campaign |
| transactions | NUMERIC | Transactions | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
| transactions_all | NUMERIC | Transactions (including cross device) | The total number of purchases completed via all devices your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
| transactions_postview | NUMERIC | Post-View Transactions | Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. | Campaign |
| transactions_postviewpostclick | NUMERIC | Post-View and Click Transactions | The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers | Campaign |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |