Sample

 

https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=source,campaign,spend,date&_renderer=csv


Fields

IDTypeNameDescription
absolute_top_impression_percentageNUMERICImpr. (Abs. Top) %The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.
account_currency_codeTEXTCurrencyThe currency of the Customer account.
account_descriptive_nameTEXTAccountThe descriptive name of the Customer account.
account_time_zoneTEXTTime zoneName of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.
active_view_cpmNUMERICActive View avg. CPMAverage cost of viewable impressions (ActiveViewImpressions).
active_view_ctrNUMERICActive View viewable CTRHow often people clicked your ad after it became viewable.
active_view_impressionsNUMERICActive View viewable impressionsHow often your ad has become viewable on a Display Network site.
active_view_measurabilityNUMERICActive View measurable impr. / impr.The ratio of impressions that could be measured by Active View over the number of served impressions.
active_view_measurable_costNUMERICActive View measurable costThe cost of the impressions you received that were measurable by Active View.
active_view_measurable_impressionsNUMERICActive View measurable impr.The number of times your ads are appearing on placements in positions where they can be seen.
active_view_viewabilityNUMERICActive View viewable impr. / measurable impr.The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
ad_group_desktop_bid_modifierNUMERICDesktop bid adj.Desktop bid modifier override at the ad group level.
ad_group_idNUMERICAd group IDThe ID of the AdGroup.
ad_group_mobile_bid_modifierNUMERICMobile bid adj.Mobile bid modifier override at ad group level.
ad_group_nameTEXTAd groupThe name of the AdGroup.
ad_group_statusTEXTAd group stateStatus of the ad group.
ad_group_tablet_bid_modifierNUMERICTablet bid adj.Tablet bid modifier override at the ad group level.
ad_group_typeTEXTAd group typeThe type of ad group.
ad_network_type1TEXTNetworkFirst level network type.
ad_network_type2TEXTNetwork (with search partners)Second level network type (includes search partners).
ad_rotation_modeTEXTAd rotation modeHow often the ads in the ad group will be served relative to one another.
adnetwork_conversionsNUMERICAll conv.Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
adnetwork_revenueNUMERICAll conv. valueThe total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
advertising_channel_sub_typeTEXTAdvertising Sub ChannelOptional refinement of the campaign's AdvertisingChannelType.
advertising_channel_typeTEXTAdvertising ChannelPrimary serving target for ads in the campaign.
aggregator_idNUMERICMCA IdThe multi-client account ID from Merchant Center.
all_conversion_rateNUMERICAll conv. rateAllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
amountNUMERICBudgetThe daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.
average_costNUMERICAvg. CostThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
average_cpcNUMERICAvg. CPCThe total cost of all clicks divided by the total number of clicks received.
average_cpeNUMERICAvg. CPEThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
average_cpmNUMERICAvg. CPMAverage Cost-per-thousand impressions (CPM).
average_cpvNUMERICAvg. CPVThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
average_frequencyNUMERICAvg. impr. freq. per cookieAverage number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics. Deprecated. This field is only populated for dates prior to 2019-08-01.
average_pageviewsNUMERICPages / sessionAverage number of pages viewed per session. Imported from Google Analytics.
average_positionNUMERICAvg. positionYour ad's position relative to those of other advertisers.
average_time_on_siteNUMERICAvg. session duration (seconds)Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
base_ad_group_idNUMERICBase Ad group IDThe ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId. For campaign-level user lists, this will always be 0.
base_campaign_idNUMERICBase Campaign IDThe ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId.
bidding_strategy_idNUMERICBid Strategy IDThe ID of the BiddingStrategyConfiguration.
bidding_strategy_nameTEXTBid Strategy NameThe name of the BiddingStrategyConfiguration.
bidding_strategy_sourceTEXTBidding Strategy SourceIndicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion.
bidding_strategy_typeTEXTBid Strategy TypeThe type of the BiddingStrategyConfiguration.
bounce_rateNUMERICBounce ratePercentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics.
brandTEXTBrandThe ProductBrand value of the product.
budget_idNUMERICBudget IDThe ID of the Budget.
campaignTEXTCampaignThe name of the Campaign.
campaign_desktop_bid_modifierNUMERICDesktop bid adj.Desktop bid modifier override at the campaign level.
campaign_group_idNUMERICCampaign Group IDThe ID of campaign group.
campaign_idTEXTCampaign IDThe ID of the Campaign.
campaign_mobile_bid_modifierNUMERICMobile bid adj.Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".
campaign_statusTEXTCampaign stateThe status of the Campaign.
campaign_tablet_bid_modifierNUMERICTablet bid adj.Tablet bid modifier override at the campaign level.
campaign_trial_typeTEXTCampaign Trial TypeThe type of campaign. This shows if the campaign is a trial campaign or not.
category_l1TEXTCategory (1st level)The ProductBiddingCategory level 1 value of the product.
category_l2TEXTCategory (2nd level)The ProductBiddingCategory level 2 value of the product.
category_l3TEXTCategory (3rd level)The ProductBiddingCategory level 3 value of the product.
category_l4TEXTCategory (4th level)The ProductBiddingCategory level 4 value of the product.
category_l5TEXTCategory (5th level)The ProductBiddingCategory level 5 value of the product.
channelTEXTChannelChannel of the product.
channel_exclusivityTEXTChannel ExclusivityChannel exclusivity of the product.
click_assisted_conversion_valueNUMERICClick Assisted Conv. ValueThe total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.
click_assisted_conversionsNUMERICClick Assisted Conv.The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.
click_assisted_conversions_over_last_click_conversionsNUMERICClick Assisted Conv. / Last Click Conv.The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.
click_typeTEXTClick typeIndicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.
clicksNUMERICClicksThe number of clicks.
content_bid_criterion_type_groupTEXTContent Network Bid DimensionThe type of criteria the ad group uses for absolute bids on the Display Network.
content_budget_lost_impression_shareNUMERICContent Lost IS (budget)The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".
content_impression_shareNUMERICContent Impr. shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".
content_rank_lost_impression_shareNUMERICContent Lost IS (rank)The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".
conversion_adjustmentBOOLEANConversion adjustmentWhether the conversion was adjusted or the conversion is original one.
conversion_adjustment_lag_bucketTEXTDays to conversion or adjustmentThe number of days between the impression and the conversion or between the impression and adjustments to the conversion.
conversion_attribution_event_typeTEXTAd event typeThe event type to which the conversion was attributed.
conversion_category_nameTEXTConversion categoryA category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".
conversion_lag_bucketTEXTDays to conversionDays between click and conversion.
conversion_rateNUMERICConv. rateThe number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
conversion_tracker_idNUMERICConversion Tracker IdID of the conversion tracker.
conversion_type_nameTEXTConversion nameThe name of the conversion type. Prevents zero-conversion rows from being returned.
conversion_valueNUMERICTotal conv. valueThe sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
conversionsNUMERICConversionsThe number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
cost_per_all_conversionNUMERICCost / all conv.Total cost divided by all conversions.
cost_per_conversionNUMERICCost / conv.The Cost attributable to conversion-tracked clicks divided by the number of conversions.
cost_per_current_model_attributed_conversionNUMERICCost / conv. (current model)Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
country_criteria_idNUMERICCountry/TerritoryID of the country Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.
cpc_bidNUMERICDefault max. CPCCost per click bid. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if no CPC bid applies to the row.
cpm_bidNUMERICMax. CPMCPM (cost per thousand impressions) bid.
cpv_bidNUMERICMax. CPVCost per view bid.
criteria_parametersTEXTKeyword / PlacementDescriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.
criteria_type_nameTEXTMatch typeThe descriptive name of the CriteriaType.
cross_device_conversionsNUMERICCross-device conv.Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
ctrNUMERICCTRThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
current_model_attributed_conversion_valueNUMERICConv. value (current model)Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
current_model_attributed_conversionsNUMERICConversions (current model)Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
custom_attribute0TEXTCustom label 0The ProductCustomAttribute level 0 value of the product.
custom_attribute1TEXTCustom label 1The ProductCustomAttribute level 1 value of the product.
custom_attribute2TEXTCustom label 2The ProductCustomAttribute level 2 value of the product.
custom_attribute3TEXTCustom label 3The ProductCustomAttribute level 3 value of the product.
custom_attribute4TEXTCustom label 4The ProductCustomAttribute level 4 value of the product.
customer_descriptive_nameTEXTClient nameThe descriptive name of the Customer.
dateDATEDayThe date formatted as yyyy-MM-dd.
day_of_weekTEXTDay of weekThe name of the day of the week, e.g., "Monday".
deviceTEXTDeviceDevice type where the impression was shown.
effective_target_roasNUMERICTarget ROASThe effective target ROAS, taking overrides into account.
effective_target_roas_sourceTEXTTarget ROAS SourceThe source of the effective target ROAS, taking overrides into account.
effective_tracking_url_templateTEXTTracking templateEffective tracking URL of the impressions.
end_dateDATEEnd dateThe end date of the campaign, formatted as yyyy-MM-dd.
engagement_rateNUMERICEngagement rateHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
engagementsNUMERICEngagementsThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
enhanced_cpc_enabledBOOLEANEnhanced CPC enabledIndicates if enhanced CPC is enabled on the bidding strategy.
external_conversion_sourceTEXTConversion sourceThe source of conversion such as website, import from calls.
external_customer_idNUMERICCustomer IDThe Customer ID.
final_urlTEXTFinal URLEffective final URL of the impressions.
final_url_suffixTEXTFinal URL suffixURL template for appending params to final URL.
gmail_forwardsNUMERICGmail forwardsThe number of times your ad was forwarded to someone else as a message.
gmail_savesNUMERICGmail savesThe number of times someone has saved your Gmail ad to their inbox as a message.
gmail_secondary_clicksNUMERICGmail clicks to websiteThe number of clicks to your landing page on the expanded state of Gmail ads.
has_recommended_budgetBOOLEANHas recommended BudgetWhether there is a recommended budget for this object.
hour_of_dayNUMERICHour of dayThe hour of day as a number between 0 and 23, inclusive.
impression_assisted_conversion_valueNUMERICImpr. Assisted Conv. ValueTotal value of all conversions for which this object triggered assist impressions.
impression_assisted_conversionsNUMERICImpr. Assisted Conv.Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.
impression_assisted_conversions_over_last_click_conversionsNUMERICImpr. Assisted Conv. / Last Click Conv.Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.
impression_reachNUMERICUnique cookiesNumber of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100. Deprecated. This field is only populated for dates prior to 2019-08-01.
impressionsNUMERICImpressionsCount of how often your ad has appeared on a search results page or website on the Google Network.
interaction_rateNUMERICInteraction RateHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
interaction_typesTEXTInteraction TypesThe types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.
interactionsNUMERICInteractionsThe number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.
invalid_click_rateNUMERICInvalid click rateThe percentage ("x.xx%") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
invalid_clicksNUMERICInvalid clicksNumber of clicks Google considers illegitimate and doesn't charge you for.
is_budget_explicitly_sharedBOOLEANBudget explicitly sharedIndicates if the budget is a shared budget (true) or specific to the campaign (false).
label_idsTEXTLabel IDsList of label IDs for the main object of this row.
labelsTEXTLabelsList of label names for the main object of this row.
language_criteria_idNUMERICLanguageLanguage of the product information.
maximize_conversion_value_target_roasNUMERICTarget ROAS (Maximize Conversion Value)The target ROAS that was set for maximizing revenue while averaging the target return on ad spend.
merchant_idNUMERICMC IdID of the Google Merchant Center account associated with the products being advertised.
monthTEXTMonthThe first day of the month, formatted as yyyy-MM-dd.
month_of_yearTEXTMonth of YearThe name of the month of the year, e.g., "December".
num_offline_impressionsNUMERICPhone impressionsNumber of offline phone impressions.
num_offline_interactionsNUMERICPhone callsNumber of offline phone calls.
offer_idTEXTItem IdOffer/item ID of the product.
offline_interaction_rateNUMERICPTRNumber of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions).
percent_new_visitorsNUMERIC% new sessionsPercentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics.
periodTEXTBudget periodPeriod over which to spend the budget.
product_conditionTEXTConditionThe ProductCanonicalCondition of the product.
product_titleTEXTProduct TitleThe title of the product.
product_type_l1TEXTProduct type (1st level)The ProductType level 1 value of the product.
product_type_l2TEXTProduct type (2nd level)The ProductType level 2 value of the product.
product_type_l3TEXTProduct type (3rd level)The ProductType level 3 value of the product.
product_type_l4TEXTProduct type (4th level)The ProductType level 4 value of the product.
product_type_l5TEXTProduct type (5th level)The ProductType level 5 value of the product.
quarterTEXTQuarterThe first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.
recommended_budget_amountNUMERICRecommended Budget amountThe recommended budget amount.
relative_ctrNUMERICRelative CTRYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
search_absolute_top_impression_shareNUMERICSearch abs. top ISThe impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".
search_budget_lost_absolute_top_impression_shareNUMERICSearch lost abs. top IS (budget)The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".
search_budget_lost_impression_shareNUMERICSearch Lost IS (budget)The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".
search_budget_lost_top_impression_shareNUMERICSearch lost top IS (budget)The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".
search_click_shareNUMERICClick shareThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".
search_exact_match_impression_shareNUMERICSearch Exact match ISThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as "xx.xx%", or the special value "< 10%".
search_impression_shareNUMERICSearch Impr. shareThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".
search_rank_lost_absolute_top_impression_shareNUMERICSearch lost abs. top IS (rank)The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.
search_rank_lost_impression_shareNUMERICSearch Lost IS (rank)The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".
search_rank_lost_top_impression_shareNUMERICSearch lost top IS (rank)The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.
search_top_impression_shareNUMERICSearch top ISThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.
serving_statusTEXTCampaign serving statusIndicates if the Campaign is serving ads.
slotTEXTTop vs. OtherThe position of the Ad.
spendNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
start_dateDATEStart dateThe start date of the campaign, formatted as yyyy-MM-dd.
store_idTEXTStore IdStore ID of the product.
target_cpaNUMERICTarget CPAThe current target CPA set on the Target CPA bidding strategy.
target_cpa_bid_sourceTEXTTarget CPA sourceThe level at which the target CPA bid was set. This is applicable only at the ad group level.
top_impression_percentageNUMERICImpr. (Top) %The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.
total_amountNUMERICTotal Budget amountThe total budget amount, if you set a campaign's total budget in the Google Ads UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option.
totalcostNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
tracking_url_templateTEXTTracking templateTracking template of the main object of this row.
transactionrevenueNUMERICAll conv. valueThe total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
transactionsNUMERICAll conv.Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
url_custom_parametersTEXTCustom parameterCustom URL parameters of the main object of this row.
value_per_all_conversionNUMERICValue / all conv.The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
value_per_conversionNUMERICValue / conv.The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
value_per_current_model_attributed_conversionNUMERICValue / conv. (current model)Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
video_quartile100_rateNUMERICVideo played to 100%Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%".
video_quartile25_rateNUMERICVideo played to 25%Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%".
video_quartile50_rateNUMERICVideo played to 50%Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%".
video_quartile75_rateNUMERICVideo played to 75%Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%".
video_view_rateNUMERICView rateThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
video_viewsNUMERICViewsThe number of times your video ads were viewed.
view_through_conversionsNUMERICView-through conv.The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.
weekTEXTWeekThe date for the Monday of the week, formatted as yyyy-MM-dd.
yearTEXTYearThe year, formatted as yyyy.