Many of our clients are using Connexity for advertising and it is generally performing really well. Some of our clients have been quite surprised how well it performs once they see the ROAS. This can easily be achieved in parallel to using the connexity tags.
Typical client situation is that they use Google Analytics for tracking and web-analytics. Some use Google Data Studio for reporting and then every individual platform for channel performance.
So for Facebook the facebook reports, for bing the bing reports, and so on.
For connexity also, but as its a smaller the reporting is maybe not trusted so much as it comes from the advertiser itself. So when they plug in windsor.ai and see the real multi-touch attributed ROAS it can many times be quite a big surprise how well connexity performs.
Multiple clients have then increased the spending on Connexity. Benz24 is a good example of this. The case study is here: https://www.windsor.ai/case-benz24/
Sometimes its not so easy to just increase the spending but instead maybe the whole product catalog on Connexity has to be increased. Alternatively looking for other similar channels.
When all marketing data is in one place and attributed properly it becomes easy to compare the performance and optimise the budgets.
We at windsor.ai are very happy to work with Connexity as they are a very agile and technical team and also like to push data driven marketing forward. So windsor.ai data driven attribution together with Connexity tags can provide you superior insights and decrease reliance on the dominating platforms.