Looker Studio Criteo Overview Report

criteo overview report data studio

Our Looker Studio Criteo Overview Report dashboard helps you to visualize your Criteo performance reporting data in Google Data Studio. The setup is done in a few clicks. You can query all the available dimensions you have available in Criteo. The standard template comes with impressions, costs, post-click conversions and CTRs on a campaign level.

The connector itself offers the following metrics and dimensions

 

Metric/DimensionDescription
clicks
Number of times that your Criteo ads have been clicked
spend
Total cost of your campaigns
impressions
Number of times your Criteo ad is displayed to a user on publishers’ websites
date

The date

campaign

The name of the campaign

transactions
The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactionrevenue
The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactions-postview
All number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
transactionrevenue-postview
The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
transactions-postviewpostclick
The total number of transactions generated both post-click and post-view. This number is computed based on the prices provided by your conversion trackers
transactionrevenue-postviewpostclick
Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. This number is computed based on the prices provided by your conversion trackers
audience
Number of distinct cookies to which Criteo had the opportunity to make a display
reach

Share of the audience exposed to at least one Criteo display ad (percentage)

This dashboard connects to the following data source

  • Criteo

 

To start using it

  1. Configure the Looker Studio Connector: Criteo Ads Insights
  2. Enter your Client ID and Client Secret from your Criteo Account (more information). Click Add
  3. Head to section 2. Select Destination and click Finish
  4. Back in Looker Studio click CONNECT and then CREATE REPORT
  5. Now your dashboard is ready

Once you have loaded your data you can further explore the additional dimensions and metrics which are provided by the connector and add them to the dashboard to your liking. Simply modify the dashboard and add additional metrics and dimensions. You can blend your best Google Data Studio connectors or you can use our platform for advanced data blending.

 

If you are interested in integrating other channels or your analytics data together with your Criteo data, please check out our Marketing Template Gallery.

 

You should also read:

Best Criteo Report Templates

Connect Criteo to Snowflake

Connect Criteo to Azure

Connect Criteo to BigQuery

Connect Criteo to Tableau

Connect Criteo to Excel

Connect Criteo to Google Sheets

Connect Criteo to Power BI

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