Data Studio Facebook Ads Overview Report

This Facebook Ads Overview Report dashboard provides a simple one page overview of your paid Facebook activities. It visualises costs, impressions, actions, clicks. Calculated metrics such as CPC, CPM and cost per action are also provided. Overall there are more than 500 dimensions and metrics available which can be analysed on the following levels:

Campaign
Ad Set
Ad
Creative

This dashboard integrates with the following data sources:

Facebook Ads

To start using it:

Install the connector and link your Facebook Ads account
During the installation authenticate with a Facebook Account which is linked a Facebook Ads account
Back in Google Data Studio click CREATE REPORT
Now your dashboard is ready

Once you are done with these 4 steps and your data is loaded you can further explore the additional dimensions and metrics.

The complete list of available metrics and dimensions is below.

If you are missing metrics or dimensions and would like us to add them for you, do contact us via chat.

Metrics and Dimensions

Name	Type	Description
Currency	TEXT	Currency that is used by your ad account.
Account ID	TEXT	The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
Account Name	TEXT	The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
Account ID (duplicate)	TEXT	The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)
Adds of Payment Info Conversion Value	NUMERIC	The total value of adds of payment info tracked with the conversions objective.
Adds to Cart Conversion Value	NUMERIC	The total value of adds to cart tracked with the conversions objective.
Adds to Wishlist Conversion Value	NUMERIC	The total value of adds to wishlist tracked with the conversions objective.
Action Values App Custom Event.Fb Mobile Add To Cart	NUMERIC
Action Values App Custom Event.Fb Mobile Add To Wishlist	NUMERIC
Action Values App Custom Event.Fb Mobile Content View	NUMERIC
Action Values App Custom Event.Fb Mobile Initiated Checkout	NUMERIC
Action Values App Custom Event.Fb Mobile Purchase	NUMERIC
Action Values App Custom Event.Other	NUMERIC
Registrations Completed Conversion Value	NUMERIC	The total value of registrations completed tracked with the conversions objective.
Checkouts Initiated Conversion Value	NUMERIC	The total value of checkouts initiated tracked with the conversions objective.
Leads Conversion Value	NUMERIC	The total value of leads tracked with the conversions objective.
Website Adds of Payment Info Conversion Value	NUMERIC	The total value of website adds of payment info conversions.
Website Adds to Cart Conversion Value	NUMERIC	The total value of website add to cart conversions.
Website Adds to Wishlist Conversion Value	NUMERIC	The total value of all website add to wishlist conversions.
Website Registrations Completed Conversion Value	NUMERIC	The value of complete registration events tracked by the pixel on your website and attributed to your ads.
Website Checkouts Initiated Conversion Value	NUMERIC	The total value of website checkout initiated conversions.
Website Leads Conversion Value	NUMERIC	The total value of website leads conversions.
Website Purchases Conversion Value	NUMERIC	The total value of website purchase conversions.
Website Searches Conversion Value	NUMERIC	The total value of website searches conversions.
Website Content Views Conversion Value	NUMERIC	The total value of website content views conversions.
Adds to Cart Conversion Value	NUMERIC	The total value of adds to cart tracked with the conversions objective.
Registrations Completed Conversion Value	NUMERIC	The total value of registrations completed tracked with the conversions objective.
Action Values Omni Custom	NUMERIC
Checkouts Initiated Conversion Value	NUMERIC	The total value of checkouts initiated tracked with the conversions objective.
Purchases Conversion Value	NUMERIC	The total value of purchases tracked with the conversions objective.
Searches Conversion Value	NUMERIC	The total value of search conversions.
Credit Spends Conversion Value	NUMERIC	The total value of spend credits conversions.
Content Views Conversion Value	NUMERIC	The total value of content views tracked with the conversions objective.
Action Values Onsite Conversion.Purchase	NUMERIC
Action Values Onsite Web Add To Cart	NUMERIC
Action Values Onsite Web App Add To Cart	NUMERIC
Action Values Onsite Web App Purchase	NUMERIC
Action Values Onsite Web Purchase	NUMERIC
Action Values Purchase	NUMERIC
Searches Conversion Value	NUMERIC	The total value of search conversions.
Adds of Payment Info	NUMERIC	The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Adds to Cart	NUMERIC	The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Adds to Wishlist	NUMERIC	The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Mobile App Activactions	NUMERIC	The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Actions App Custom Event.Fb Mobile Add Payment Info	NUMERIC
Actions App Custom Event.Fb Mobile Add To Cart	NUMERIC
Actions App Custom Event.Fb Mobile Add To Wishlist	NUMERIC
Mobile App Registrations Completed	NUMERIC	The number of registrations in your mobile app that were recorded as app events and attributed to your ads.
Mobile Content Views	NUMERIC	The number of content views in your mobile app that were recorded as app events and attributed to your ads.
Actions App Custom Event.Fb Mobile Initiated Checkout	NUMERIC
Mobile App Levels Completed	NUMERIC	The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.
Actions App Custom Event.Fb Mobile Purchase	NUMERIC
Actions App Custom Event.Fb Mobile Search	NUMERIC
Actions App Custom Event.Fb Mobile Tutorial Completion	NUMERIC
Mobile App - Other	NUMERIC
Check-Ins	NUMERIC	The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
Post Comments	NUMERIC	The number of comments on your ads.
Registrations Completed	NUMERIC	The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Checkouts Initiated	NUMERIC	The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Landing Page Views	NUMERIC	The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.
Leads	NUMERIC	The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
Page Likes	NUMERIC	The number of likes of your Facebook Page attributed to your ads.
Link Clicks	NUMERIC	The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.
Mobile App Installs	NUMERIC	The number of installs of your mobile app that were recorded as app events and attributed to your ads.
Website Adds of Payment Info	NUMERIC	The number of add payment info events tracked by the pixel on your website and attributed to your ads.
Website Adds to Cart	NUMERIC	The number of add to cart events tracked by the pixel on your website and attributed to your ads.
Website Adds to Wishlist	NUMERIC	The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.
Website Registrations Completed	NUMERIC	The number of complete registration events tracked by the pixel on your website and attributed to your ads.
Custom Events	NUMERIC	The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Website Checkouts Initiated	NUMERIC	The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.
Website Leads	NUMERIC	The number of lead events tracked by the pixel on your website and attributed to your ads.
Website Purchases	NUMERIC	The number of purchase events tracked by the pixel on your website and attributed to your ads.
Website Searches	NUMERIC	The number of search events tracked by the pixel on your website and attributed to your ads.
Website Content Views	NUMERIC	The number of view content events tracked by the pixel on your website and attributed to your ads.
Achievements Unlocked	NUMERIC	The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
App Activations	NUMERIC	The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Adds to Cart	NUMERIC	The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
App Installs	NUMERIC	The number of app installs that were recorded as app events and attributed to your ads.
Registrations Completed	NUMERIC	The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Actions Omni Custom	NUMERIC
Checkouts Initiated	NUMERIC	The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Levels Achieved	NUMERIC	The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Purchases	NUMERIC	The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Ratings Submitted	NUMERIC	The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Searches	NUMERIC	The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Credit Spends	NUMERIC	The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.
Tutorials Completed	NUMERIC	The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Content Views	NUMERIC	The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
On-Facebook Workflow Completions	NUMERIC	The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
On-Facebook Leads Grouped	NUMERIC	The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.
Blocked Messaging Connections	NUMERIC	The number of times that people blocked a messaging connection with your business, attributed to your ads.
New Messaging Connections	NUMERIC	The number of people your business added as messaging connections, attributed to your ads.
Post Saves	NUMERIC	The total number of times your ad has been saved.
On-Facebook Purchases	NUMERIC	The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
Actions Onsite Web Add To Cart	NUMERIC
Actions Onsite Web App Add To Cart	NUMERIC
Actions Onsite Web App Purchase	NUMERIC
Actions Onsite Web Purchase	NUMERIC
Page Engagement	NUMERIC	The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
Photo Views	NUMERIC	The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
Post Shares	NUMERIC	The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
Post Engagement	NUMERIC	The total number of actions that people take involving your ads.
Post Reactions	NUMERIC	The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
Event Responses	NUMERIC	The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
Searches	NUMERIC	The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
3-Second Video Plays	NUMERIC	The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Content Views	NUMERIC	The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
ID of ad format asset	NUMERIC	The ID of the ad format asset involved in impression, click, or action.
Ad ID	TEXT	Unique ID of the ad being viewed in reporting
Ad Name	TEXT	The name of the ad being viewed in reporting
Ad Set Name (duplicate)	TEXT	The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
Ad Set ID	TEXT	The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
Ad ID	TEXT	Unique ID of the ad being viewed in reporting (duplicate)
Ad Network Conversions	NUMERIC	The Ad Network Reported Conversions
Ad Network Revenue	NUMERIC	The Ad Network Reported Revenue
AdSet Bid Strategy	TEXT	Lowest cost is one of Facebook’s bid strategy options, meaning it tells us how to bid in the ad auction.
AdSet Daily Budget	TEXT	The daily budget of the set defined in your account currency.
AdSet Destination Type	TEXT	Destination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.
AdSet End Time	DATE	End time, in UTC UNIX timestamp
Ad Set ID	TEXT	The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
AdSet Lifetime Budget	TEXT	The lifetime budget of the set defined in your account currency.
Ad Set Name	TEXT	The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
AdSet Start Time	DATE	Start time, in UTC UNIX timestamp
Age Range	TEXT	The age range of the people you've reached.
ID of body asset	NUMERIC	The ID of the body asset involved in impression, click or action.
Buying Type	TEXT	The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.
ID of call to action asset	NUMERIC	The ID of the call to action asset involved in impression, click, or action.
Campaign Name	TEXT	The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Campaign Bid Strategy	TEXT	Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type
Campaign Budget Remaining	TEXT	Remaining budget
Campaign Buying t ype	TEXT	Buying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.
Campaign Created Time	DATE	Merging of start_times for the ad sets belonging to this campaign.
Campaign Daily Budget	TEXT	Daily budget of this campaign. All adsets under this campaign will share this budget.
Campaign ID	TEXT	The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Campaign Lifetime Budget	TEXT	The lifetime budget of the campaign.
Campaign Objective	TEXT	Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.
Campaign Special Ad Category	TEXT	The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.
Campaign Special Ad Category	TEXT	A spend cap for the campaign, such that it will not spend more than this cap.
Campaign Start Time	DATE	Merging of start_times for the ad sets belonging to this campaign.
Campaign Stop Time	DATE	Merging of stop_times for the ad sets belonging to this campaign.
Campaign ID (duplicate)	TEXT	The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)
Instant Experience View Percentage	NUMERIC	The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
Instant Experience View Time	NUMERIC	The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
Clicks	NUMERIC	The number of clicks on your ads.
Cost per Adds of Payment Info	NUMERIC	Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Adds to Cart	NUMERIC	Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Adds to Wishlist	NUMERIC	Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Mobile App Activactions	NUMERIC	Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Actions App Custom Event.Fb Mobile Add Payment Info	NUMERIC
Cost per Actions App Custom Event.Fb Mobile Add To Cart	NUMERIC
Cost per Actions App Custom Event.Fb Mobile Add To Wishlist	NUMERIC
Cost per Mobile App Registrations Completed	NUMERIC	Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.
Cost per Mobile Content Views	NUMERIC	Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.
Cost per Actions App Custom Event.Fb Mobile Initiated Checkout	NUMERIC
Cost per Mobile App Levels Completed	NUMERIC	Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.
Cost per Actions App Custom Event.Fb Mobile Purchase	NUMERIC
Cost per Actions App Custom Event.Fb Mobile Search	NUMERIC
Cost per Actions App Custom Event.Fb Mobile Tutorial Completion	NUMERIC
Cost per Mobile App - Other	NUMERIC
Cost per Check-Ins	NUMERIC	Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
Cost per Post Comments	NUMERIC	Cost per The number of comments on your ads.
Cost per Registrations Completed	NUMERIC	Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Checkouts Initiated	NUMERIC	Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Landing Page Views	NUMERIC	Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.
Cost per Leads	NUMERIC	Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
Cost per Page Likes	NUMERIC	Cost per The number of likes of your Facebook Page attributed to your ads.
Cost per Link Clicks	NUMERIC	Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.
Cost per Mobile App Installs	NUMERIC	Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.
Cost per Website Adds of Payment Info	NUMERIC	Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.
Cost per Website Adds to Cart	NUMERIC	Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.
Cost per Website Adds to Wishlist	NUMERIC	Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.
Cost per Website Registrations Completed	NUMERIC	Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.
Cost per Custom Events	NUMERIC	Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Website Checkouts Initiated	NUMERIC	Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.
Cost per Website Leads	NUMERIC	Cost per The number of lead events tracked by the pixel on your website and attributed to your ads.
Cost per Website Purchases	NUMERIC	Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads.
Cost per Website Searches	NUMERIC	Cost per The number of search events tracked by the pixel on your website and attributed to your ads.
Cost per Website Content Views	NUMERIC	Cost per The number of view content events tracked by the pixel on your website and attributed to your ads.
Cost per Achievements Unlocked	NUMERIC	Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per App Activations	NUMERIC	Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Adds to Cart	NUMERIC	Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per App Installs	NUMERIC	Cost per The number of app installs that were recorded as app events and attributed to your ads.
Cost per Registrations Completed	NUMERIC	Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Actions Omni Custom	NUMERIC
Cost per Checkouts Initiated	NUMERIC	Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Levels Achieved	NUMERIC	Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Purchases	NUMERIC	Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Ratings Submitted	NUMERIC	Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Searches	NUMERIC	Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Credit Spends	NUMERIC	Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.
Cost per Tutorials Completed	NUMERIC	Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Content Views	NUMERIC	Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per On-Facebook Workflow Completions	NUMERIC	Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
Cost per On-Facebook Leads Grouped	NUMERIC	Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.
Cost per Blocked Messaging Connections	NUMERIC	Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads.
Cost per New Messaging Connections	NUMERIC	Cost per The number of people your business added as messaging connections, attributed to your ads.
Cost per Post Saves	NUMERIC	Cost per The total number of times your ad has been saved.
Cost per On-Facebook Purchases	NUMERIC	Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
Cost per Actions Onsite Web Add To Cart	NUMERIC
Cost per Actions Onsite Web App Add To Cart	NUMERIC
Cost per Actions Onsite Web App Purchase	NUMERIC
Cost per Actions Onsite Web Purchase	NUMERIC
Cost per Page Engagement	NUMERIC	Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
Cost per Photo Views	NUMERIC	Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
Cost per Post Shares	NUMERIC	Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
Cost per Post Engagement	NUMERIC	Cost per The total number of actions that people take involving your ads.
Cost per Post Reactions	NUMERIC	Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
Cost per Event Responses	NUMERIC	Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
Cost per Searches	NUMERIC	Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per 3-Second Video Plays	NUMERIC	Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Cost per Content Views	NUMERIC	Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per Estimated Ad Recall Lift	NUMERIC	Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
Cost per Outbound Clicks	NUMERIC	Cost per The number of clicks on links that take people off Facebook-owned properties.
Cost per ThruPlays	NUMERIC	Cost per The number of times your video was played to completion, or for at least 15 seconds.
Cost per Unique Adds of Payment Info	NUMERIC	Cost per The estimated number of people who submitted payment info.
Cost per Unique Actions Add To Cart	NUMERIC
Cost per Unique Adds to Wishlist	NUMERIC	Cost per The estimated number of people who added items to their wishlist.
Cost per Unique Actions App Custom Event	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Activate App	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Content View	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Purchase	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Search	NUMERIC
Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion	NUMERIC
Cost per Unique Actions App Custom Event.Other	NUMERIC
Cost per Unique Check-Ins	NUMERIC	Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
Cost per Unique Post Comments	NUMERIC	Cost per The number of people with comments on your ads.
Cost per Unique Registrations Completed	NUMERIC	Cost per The estimated number of people who registered.
Cost per Unique Checkouts Initiated	NUMERIC	Cost per The estimated number of people who initiated checkouts.
Cost per Unique Landing Page Views	NUMERIC	Cost per The number of people who caused a landing page view.
Cost per Unique Leads	NUMERIC	Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
Cost per Unique Page Likes	NUMERIC	Cost per The number of people with likes of your Facebook Page attributed to your ads.
Cost per Unique Link Clicks	NUMERIC	Cost per The number of people who performed a link click.
Cost per Unique Mobile App Installs	NUMERIC	Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.
Cost per Unique Website Conversions	NUMERIC	Cost per The number of unique people who with conversion events attributed to your ads (estimated)
Cost per Unique Website Adds of Payment Info	NUMERIC	Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Adds to Cart	NUMERIC	Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Adds to Wishlist	NUMERIC	Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Registrations Completed	NUMERIC	Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Checkouts Initiated	NUMERIC	Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Leads	NUMERIC	Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Purchases	NUMERIC	Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Searches	NUMERIC	Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Website Content Views	NUMERIC	Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.
Cost per Unique Achievements Unlocked	NUMERIC	Cost per The estimated number of people who unlocked achievements.
Cost per Unique App Activations	NUMERIC	Cost per The estimated number of people who performed app activations.
Cost per Unique Adds to Cart	NUMERIC	Cost per The estimated number of people who added items to their cart.
Cost per Unique App Installs	NUMERIC	Cost per The number of unique people who took this action attributed to your ads (estimated)
Cost per Unique Registrations Completed	NUMERIC	Cost per The estimated number of people who registered.
Cost per Unique Actions Omni Custom	NUMERIC
Cost per Unique Checkouts Initiated	NUMERIC	Cost per The estimated number of people who initiated checkouts.
Cost per Unique Levels Completed	NUMERIC	Cost per The estimated number of people who achieved levels.
Cost per Unique Purchases	NUMERIC	Cost per The estimated number of people who completed at least one purchase.
Cost per Unique Ratings Submitted	NUMERIC	Cost per The estimated number of people who submitted ratings.
Cost per Unique Searches	NUMERIC	Cost per The estimated number of people who searched.
Cost per Unique Credit Spends	NUMERIC	Cost per The estimated number of people who spent credits.
Cost per Unique Tutorials Completed	NUMERIC	Cost per The estimated number of people who completed tutorials.
Cost per Unique Content Views	NUMERIC	Cost per The estimated number of people who viewed content.
Cost per Unique On-Facebook Workflow Completions	NUMERIC	Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
Cost per Unique Blocked Messaging Connections	NUMERIC	Cost per The number of people that blocked a messaging connection with your business, attributed to your ads.
Cost per Unique On-Facebook Purchases	NUMERIC	Cost per The number of unique people who took this action attributed to your ads (estimated)
Cost per Unique Actions Onsite Web Add To Cart	NUMERIC
Cost per Unique Actions Onsite Web App Add To Cart	NUMERIC
Cost per Unique Actions Onsite Web App Purchase	NUMERIC
Cost per Unique Actions Onsite Web Purchase	NUMERIC
Cost per Unique Page Engagement	NUMERIC	Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.
Cost per Unique Photo Views	NUMERIC	Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
Cost per Unique Post Engagement	NUMERIC	Cost per The total number of people who took actions involving your ads.
Cost per Unique Post Reactions	NUMERIC	Cost per The number of unique people who took this action attributed to your ads (estimated)
Cost per Unique Actions Purchase	NUMERIC
Cost per Unique Event Responses	NUMERIC	Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
Cost per Unique Actions Search	NUMERIC
Cost per Unique 3-Second Continuous Video Plays	NUMERIC	Cost per The number of unique people who took this action attributed to your ads (estimated)
Cost per Unique Content Views	NUMERIC	Cost per The estimated number of people who viewed content.
Cost per Unique Clicks	NUMERIC	Cost per The number of people who performed a click (all).
Cost per Unique Outbound Clicks	NUMERIC	Cost per The number of people who performed an outbound click.
Countries people are located	TEXT	The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
CPC	NUMERIC	The average cost for each click (all).
CPM	NUMERIC	The average cost for 1,000 impressions.
Cost per 1,000 People Reached	NUMERIC	The average cost to reach 1,000 people.
CTR	NUMERIC	The percentage of times people saw your ad and performed a click (all).
Currency (duplicate)	TEXT	Currency that is used by your ad account. (duplicate)
Date	DATE	The dimension that determines how date-based data in a chart is handled (the time dimension).
Reporting Starts	DATE	The start date for your data. This is controlled by the date range you've selected for your reporting view.
Reporting Ends	DATE	The end date for your data. This is controlled by the date range you've selected for your reporting view.
ID of description asset	NUMERIC	The ID of the description asset involved in impression, click or action.
Device type	TEXT	The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.
Designated Market Area	TEXT	DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.
Estimated Ad Recall Lift Rate	NUMERIC	The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
Estimated Ad Recall Lift	NUMERIC	An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
Frequency	NUMERIC	The average number of times each person saw your ad.
Number of frequency	NUMERIC	The number of times an ad in your Reach and Frequency campaign was served to each person.
Gender	TEXT	Gender of people you've reached. People who don't list their gender are shown as 'not specified'.
Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.	TEXT	Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.
Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone.	TEXT	Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.
ID of image asset	NUMERIC	The ID of the image asset involved in impression, click or action.
Ad Image URL	TEXT	A URL for the image for this creative. We save the image at this URL to the ad account's image library.
The device where your last ad was served to someone	TEXT	The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.
Impressions	NUMERIC	The number of times your ads were on screen.
Ad Name (duplicate)	TEXT	The name of the ad being viewed in reporting (duplicate)
Ad Link	TEXT	The link where the user is taken to upon clicking on the ad.
Link Clicks (duplicate)	NUMERIC	The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)
ID of the url asset	NUMERIC	The ID of the URL asset involved in impression, click or action.
Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase	NUMERIC
Objective	TEXT	The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.
Outbound CTR	NUMERIC	The percentage of times people saw your ad and performed an outbound click.
Outbound Clicks	NUMERIC	The number of clicks on links that take people off Facebook-owned properties.
The ID of the place page	NUMERIC	The ID of the place page involved in impression or click.
Where your ad was shown within a platform	TEXT	Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.
Platform your ad was shown	TEXT	Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network.
Reach	NUMERIC	The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Regions where the people you've reached are located	TEXT	The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
Amount Spent	NUMERIC	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
ID of the title asset	NUMERIC	The ID of the title asset involved in impression, click or action.
Amount Spent (duplicate)	NUMERIC	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)
Unique Adds of Payment Info	NUMERIC	The estimated number of people who submitted payment info.
Unique Actions Add To Cart	NUMERIC
Unique Adds to Wishlist	NUMERIC	The estimated number of people who added items to their wishlist.
Unique Actions App Custom Event	NUMERIC
Unique Actions App Custom Event.Fb Mobile Activate App	NUMERIC
Unique Actions App Custom Event.Fb Mobile Add Payment Info	NUMERIC
Unique Actions App Custom Event.Fb Mobile Add To Cart	NUMERIC
Unique Actions App Custom Event.Fb Mobile Add To Wishlist	NUMERIC
Unique Actions App Custom Event.Fb Mobile Complete Registration	NUMERIC
Unique Actions App Custom Event.Fb Mobile Content View	NUMERIC
Unique Actions App Custom Event.Fb Mobile Initiated Checkout	NUMERIC
Unique Actions App Custom Event.Fb Mobile Level Achieved	NUMERIC
Unique Actions App Custom Event.Fb Mobile Purchase	NUMERIC
Unique Actions App Custom Event.Fb Mobile Search	NUMERIC
Unique Actions App Custom Event.Fb Mobile Tutorial Completion	NUMERIC
Unique Actions App Custom Event.Other	NUMERIC
Unique Check-Ins	NUMERIC	The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
Unique Post Comments	NUMERIC	The number of people with comments on your ads.
Unique Registrations Completed	NUMERIC	The estimated number of people who registered.
Unique Checkouts Initiated	NUMERIC	The estimated number of people who initiated checkouts.
Unique Landing Page Views	NUMERIC	The number of people who caused a landing page view.
Unique Leads	NUMERIC	The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
Unique Page Likes	NUMERIC	The number of people with likes of your Facebook Page attributed to your ads.
Unique Link Clicks	NUMERIC	The number of people who performed a link click.
Unique Mobile App Installs	NUMERIC	The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.
Unique Website Conversions	NUMERIC	The number of unique people who with conversion events attributed to your ads (estimated)
Unique Website Adds of Payment Info	NUMERIC	The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.
Unique Website Adds to Cart	NUMERIC	The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.
Unique Website Adds to Wishlist	NUMERIC	The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.
Unique Website Registrations Completed	NUMERIC	The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.
Unique Website Checkouts Initiated	NUMERIC	The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.
Unique Website Leads	NUMERIC	The number of people with lead events tracked by the pixel on your website and attributed to your ads.
Unique Website Purchases	NUMERIC	The number of people with purchase events tracked by the pixel on your website and attributed to your ads.
Unique Website Searches	NUMERIC	The number of people with search events tracked by the pixel on your website and attributed to your ads.
Unique Website Content Views	NUMERIC	The number of people with view content events tracked by the pixel on your website and attributed to your ads.
Unique Achievements Unlocked	NUMERIC	The estimated number of people who unlocked achievements.
Unique App Activations	NUMERIC	The estimated number of people who performed app activations.
Unique Adds to Cart	NUMERIC	The estimated number of people who added items to their cart.
Unique App Installs	NUMERIC	The number of unique people who took this action attributed to your ads (estimated)
Unique Registrations Completed	NUMERIC	The estimated number of people who registered.
Unique Actions Omni Custom	NUMERIC
Unique Checkouts Initiated	NUMERIC	The estimated number of people who initiated checkouts.
Unique Levels Completed	NUMERIC	The estimated number of people who achieved levels.
Unique Purchases	NUMERIC	The estimated number of people who completed at least one purchase.
Unique Ratings Submitted	NUMERIC	The estimated number of people who submitted ratings.
Unique Searches	NUMERIC	The estimated number of people who searched.
Unique Credit Spends	NUMERIC	The estimated number of people who spent credits.
Unique Tutorials Completed	NUMERIC	The estimated number of people who completed tutorials.
Unique Content Views	NUMERIC	The estimated number of people who viewed content.
Unique On-Facebook Workflow Completions	NUMERIC	The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
Unique Blocked Messaging Connections	NUMERIC	The number of people that blocked a messaging connection with your business, attributed to your ads.
Unique On-Facebook Purchases	NUMERIC	The number of unique people who took this action attributed to your ads (estimated)
Unique Actions Onsite Web Add To Cart	NUMERIC
Unique Actions Onsite Web App Add To Cart	NUMERIC
Unique Actions Onsite Web App Purchase	NUMERIC
Unique Actions Onsite Web Purchase	NUMERIC
Unique Page Engagement	NUMERIC	The number of people who took action on your Facebook Page and its posts, attributed to your ads.
Unique Photo Views	NUMERIC	The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
Unique Post Engagement	NUMERIC	The total number of people who took actions involving your ads.
Unique Post Reactions	NUMERIC	The number of unique people who took this action attributed to your ads (estimated)
Unique Actions Purchase	NUMERIC
Unique Event Responses	NUMERIC	The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
Unique Actions Search	NUMERIC
Unique 3-Second Continuous Video Plays	NUMERIC	The number of unique people who took this action attributed to your ads (estimated)
Unique Content Views	NUMERIC	The estimated number of people who viewed content.
Unique Clicks	NUMERIC	The number of people who performed a click (all).
Unique CTR	NUMERIC	The percentage of people who saw your ad and performed a unique click (all).
Unique CTR	NUMERIC	The percentage of people who saw your ad and performed a link click.
Unique Outbound CTR	NUMERIC	The percentage of people who saw your ad and performed an outbound click.
Unique Outbound Clicks	NUMERIC	The number of people who performed an outbound click.
URL Tags	TEXT	A set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.
Video 30 Sec Watched Actions	NUMERIC	The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.
Video Average Play Time	NUMERIC	The average time a video was played, including any time spent replaying the video for a single impression.
Video Plays at 100 percent	NUMERIC	The number of times your video was played at 100% of its length, including plays that skipped to this point.
Video Plays at 25 percent	NUMERIC	The number of times your video was played at 25% of its length, including plays that skipped to this point.
Video Plays at 50 percent	NUMERIC	The number of times your video was played at 50% of its length, including plays that skipped to this point.
Video Plays at 75 percent	NUMERIC	The number of times your video was played at 75% of its length, including plays that skipped to this point.
Video Plays at 95 percent	NUMERIC	The number of times your video was played at 95% of its length, including plays that skipped to this point.
Video Plays	NUMERIC	The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
CTR	NUMERIC	The percentage of times people saw your ad and performed a link click.
Website Purchase ROAS	NUMERIC	The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.

Metrics and Dimensions

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