This Facebook Ads Overview Report dashboard provides a simple one page overview of your paid Facebook activities. It visualises costs, impressions, actions, clicks. Calculated metrics such as CPC, CPM and cost per action are also provided. Overall there are more than 500 dimensions and metrics available which can be analysed on the following levels:
- Campaign
- Ad Set
- Ad
- Creative
This dashboard integrates with the following data sources:
- Facebook Ads
To start using it:
- Install the connector and link your Facebook Ads account
- During the installation authenticate with a Facebook Account which is linked a Facebook Ads account
- Back in Google Data Studio click CREATE REPORT
- Now your dashboard is ready
Once you are done with these 4 steps and your data is loaded you can further explore the additional dimensions and metrics.
The complete list of available metrics and dimensions is below.
If you are missing metrics or dimensions and would like us to add them for you, do contact us via chat.
Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Currency | TEXT | Currency that is used by your ad account. |
| Account ID | TEXT | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
| Account Name | TEXT | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
| Account ID (duplicate) | TEXT | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate) |
| Adds of Payment Info Conversion Value | NUMERIC | The total value of adds of payment info tracked with the conversions objective (default attribution window). |
| Adds of Payment Info Conversion Value (1-day-click attribution window). | NUMERIC | The total value of adds of payment info tracked with the conversions objective (1-day-click attribution window). |
| Adds of Payment Info Conversion Value (1-day-view attribution window). | NUMERIC | The total value of adds of payment info tracked with the conversions objective (1-day-view attribution window). |
| Adds of Payment Info Conversion Value (7-day-click attribution window). | NUMERIC | The total value of adds of payment info tracked with the conversions objective (7-day-click attribution window). |
| Adds of Payment Info Conversion Value (data driven attribution window). | NUMERIC | The total value of adds of payment info tracked with the conversions objective (data driven attribution window). |
| Adds to Cart Conversion Value | NUMERIC | The total value of adds to cart tracked with the conversions objective (default attribution window). |
| Adds to Cart Conversion Value (1-day-click attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (1-day-click attribution window). |
| Adds to Cart Conversion Value (1-day-view attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (1-day-view attribution window). |
| Adds to Cart Conversion Value (7-day-click attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (7-day-click attribution window). |
| Adds to Cart Conversion Value (data driven attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (data driven attribution window). |
| Adds to Wishlist Conversion Value | NUMERIC | The total value of adds to wishlist tracked with the conversions objective (default attribution window). |
| Adds to Wishlist Conversion Value (1-day-click attribution window). | NUMERIC | The total value of adds to wishlist tracked with the conversions objective (1-day-click attribution window). |
| Adds to Wishlist Conversion Value (1-day-view attribution window). | NUMERIC | The total value of adds to wishlist tracked with the conversions objective (1-day-view attribution window). |
| Adds to Wishlist Conversion Value (7-day-click attribution window). | NUMERIC | The total value of adds to wishlist tracked with the conversions objective (7-day-click attribution window). |
| Adds to Wishlist Conversion Value (data driven attribution window). | NUMERIC | The total value of adds to wishlist tracked with the conversions objective (data driven attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Cart | NUMERIC | (default attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Wishlist | NUMERIC | (default attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values App Custom Event.Fb Mobile Content View | NUMERIC | (default attribution window). |
| Action Values App Custom Event.Fb Mobile Content View (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Content View (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values App Custom Event.Fb Mobile Content View (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Content View (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values App Custom Event.Fb Mobile Initiated Checkout | NUMERIC | (default attribution window). |
| Action Values App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values App Custom Event.Fb Mobile Purchase | NUMERIC | (default attribution window). |
| Action Values App Custom Event.Fb Mobile Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values App Custom Event.Fb Mobile Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values App Custom Event.Fb Mobile Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values App Custom Event.Other | NUMERIC | (default attribution window). |
| Action Values App Custom Event.Other (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values App Custom Event.Other (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values App Custom Event.Other (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values App Custom Event.Other (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Registrations Completed Conversion Value | NUMERIC | The total value of registrations completed tracked with the conversions objective (default attribution window). |
| Registrations Completed Conversion Value (1-day-click attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (1-day-click attribution window). |
| Registrations Completed Conversion Value (1-day-view attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (1-day-view attribution window). |
| Registrations Completed Conversion Value (7-day-click attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (7-day-click attribution window). |
| Registrations Completed Conversion Value (data driven attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (data driven attribution window). |
| Checkouts Initiated Conversion Value | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (default attribution window). |
| Checkouts Initiated Conversion Value (1-day-click attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (1-day-click attribution window). |
| Checkouts Initiated Conversion Value (1-day-view attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (1-day-view attribution window). |
| Checkouts Initiated Conversion Value (7-day-click attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (7-day-click attribution window). |
| Checkouts Initiated Conversion Value (data driven attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (data driven attribution window). |
| Leads Conversion Value | NUMERIC | The total value of leads tracked with the conversions objective (default attribution window). |
| Leads Conversion Value (1-day-click attribution window). | NUMERIC | The total value of leads tracked with the conversions objective (1-day-click attribution window). |
| Leads Conversion Value (1-day-view attribution window). | NUMERIC | The total value of leads tracked with the conversions objective (1-day-view attribution window). |
| Leads Conversion Value (7-day-click attribution window). | NUMERIC | The total value of leads tracked with the conversions objective (7-day-click attribution window). |
| Leads Conversion Value (data driven attribution window). | NUMERIC | The total value of leads tracked with the conversions objective (data driven attribution window). |
| Website Adds of Payment Info Conversion Value | NUMERIC | The total value of website adds of payment info conversions (default attribution window). |
| Website Adds of Payment Info Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website adds of payment info conversions (1-day-click attribution window). |
| Website Adds of Payment Info Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website adds of payment info conversions (1-day-view attribution window). |
| Website Adds of Payment Info Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website adds of payment info conversions (7-day-click attribution window). |
| Website Adds of Payment Info Conversion Value (data driven attribution window). | NUMERIC | The total value of website adds of payment info conversions (data driven attribution window). |
| Website Adds to Cart Conversion Value | NUMERIC | The total value of website add to cart conversions (default attribution window). |
| Website Adds to Cart Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website add to cart conversions (1-day-click attribution window). |
| Website Adds to Cart Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website add to cart conversions (1-day-view attribution window). |
| Website Adds to Cart Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website add to cart conversions (7-day-click attribution window). |
| Website Adds to Cart Conversion Value (data driven attribution window). | NUMERIC | The total value of website add to cart conversions (data driven attribution window). |
| Website Adds to Wishlist Conversion Value | NUMERIC | The total value of all website add to wishlist conversions (default attribution window). |
| Website Adds to Wishlist Conversion Value (1-day-click attribution window). | NUMERIC | The total value of all website add to wishlist conversions (1-day-click attribution window). |
| Website Adds to Wishlist Conversion Value (1-day-view attribution window). | NUMERIC | The total value of all website add to wishlist conversions (1-day-view attribution window). |
| Website Adds to Wishlist Conversion Value (7-day-click attribution window). | NUMERIC | The total value of all website add to wishlist conversions (7-day-click attribution window). |
| Website Adds to Wishlist Conversion Value (data driven attribution window). | NUMERIC | The total value of all website add to wishlist conversions (data driven attribution window). |
| Website Registrations Completed Conversion Value | NUMERIC | The value of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Registrations Completed Conversion Value (1-day-click attribution window). | NUMERIC | The value of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Registrations Completed Conversion Value (1-day-view attribution window). | NUMERIC | The value of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Registrations Completed Conversion Value (7-day-click attribution window). | NUMERIC | The value of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Registrations Completed Conversion Value (data driven attribution window). | NUMERIC | The value of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Checkouts Initiated Conversion Value | NUMERIC | The total value of website checkout initiated conversions (default attribution window). |
| Website Checkouts Initiated Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website checkout initiated conversions (1-day-click attribution window). |
| Website Checkouts Initiated Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website checkout initiated conversions (1-day-view attribution window). |
| Website Checkouts Initiated Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website checkout initiated conversions (7-day-click attribution window). |
| Website Checkouts Initiated Conversion Value (data driven attribution window). | NUMERIC | The total value of website checkout initiated conversions (data driven attribution window). |
| Website Leads Conversion Value | NUMERIC | The total value of website leads conversions (default attribution window). |
| Website Leads Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website leads conversions (1-day-click attribution window). |
| Website Leads Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website leads conversions (1-day-view attribution window). |
| Website Leads Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website leads conversions (7-day-click attribution window). |
| Website Leads Conversion Value (data driven attribution window). | NUMERIC | The total value of website leads conversions (data driven attribution window). |
| Website Purchases Conversion Value | NUMERIC | The total value of website purchase conversions (default attribution window). |
| Website Purchases Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website purchase conversions (1-day-click attribution window). |
| Website Purchases Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website purchase conversions (1-day-view attribution window). |
| Website Purchases Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website purchase conversions (7-day-click attribution window). |
| Website Purchases Conversion Value (data driven attribution window). | NUMERIC | The total value of website purchase conversions (data driven attribution window). |
| Website Searches Conversion Value | NUMERIC | The total value of website searches conversions (default attribution window). |
| Website Searches Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website searches conversions (1-day-click attribution window). |
| Website Searches Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website searches conversions (1-day-view attribution window). |
| Website Searches Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website searches conversions (7-day-click attribution window). |
| Website Searches Conversion Value (data driven attribution window). | NUMERIC | The total value of website searches conversions (data driven attribution window). |
| Website Content Views Conversion Value | NUMERIC | The total value of website content views conversions (default attribution window). |
| Website Content Views Conversion Value (1-day-click attribution window). | NUMERIC | The total value of website content views conversions (1-day-click attribution window). |
| Website Content Views Conversion Value (1-day-view attribution window). | NUMERIC | The total value of website content views conversions (1-day-view attribution window). |
| Website Content Views Conversion Value (7-day-click attribution window). | NUMERIC | The total value of website content views conversions (7-day-click attribution window). |
| Website Content Views Conversion Value (data driven attribution window). | NUMERIC | The total value of website content views conversions (data driven attribution window). |
| Adds to Cart Conversion Value | NUMERIC | The total value of adds to cart tracked with the conversions objective (default attribution window). |
| Adds to Cart Conversion Value (1-day-click attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (1-day-click attribution window). |
| Adds to Cart Conversion Value (1-day-view attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (1-day-view attribution window). |
| Adds to Cart Conversion Value (7-day-click attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (7-day-click attribution window). |
| Adds to Cart Conversion Value (data driven attribution window). | NUMERIC | The total value of adds to cart tracked with the conversions objective (data driven attribution window). |
| Registrations Completed Conversion Value | NUMERIC | The total value of registrations completed tracked with the conversions objective (default attribution window). |
| Registrations Completed Conversion Value (1-day-click attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (1-day-click attribution window). |
| Registrations Completed Conversion Value (1-day-view attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (1-day-view attribution window). |
| Registrations Completed Conversion Value (7-day-click attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (7-day-click attribution window). |
| Registrations Completed Conversion Value (data driven attribution window). | NUMERIC | The total value of registrations completed tracked with the conversions objective (data driven attribution window). |
| Action Values Omni Custom | NUMERIC | (default attribution window). |
| Action Values Omni Custom (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Omni Custom (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Omni Custom (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Omni Custom (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Checkouts Initiated Conversion Value | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (default attribution window). |
| Checkouts Initiated Conversion Value (1-day-click attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (1-day-click attribution window). |
| Checkouts Initiated Conversion Value (1-day-view attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (1-day-view attribution window). |
| Checkouts Initiated Conversion Value (7-day-click attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (7-day-click attribution window). |
| Checkouts Initiated Conversion Value (data driven attribution window). | NUMERIC | The total value of checkouts initiated tracked with the conversions objective (data driven attribution window). |
| Purchases Conversion Value | NUMERIC | The total value of purchases tracked with the conversions objective (default attribution window). |
| Purchases Conversion Value (1-day-click attribution window). | NUMERIC | The total value of purchases tracked with the conversions objective (1-day-click attribution window). |
| Purchases Conversion Value (1-day-view attribution window). | NUMERIC | The total value of purchases tracked with the conversions objective (1-day-view attribution window). |
| Purchases Conversion Value (7-day-click attribution window). | NUMERIC | The total value of purchases tracked with the conversions objective (7-day-click attribution window). |
| Purchases Conversion Value (data driven attribution window). | NUMERIC | The total value of purchases tracked with the conversions objective (data driven attribution window). |
| Searches Conversion Value | NUMERIC | The total value of search conversions (default attribution window). |
| Searches Conversion Value (1-day-click attribution window). | NUMERIC | The total value of search conversions (1-day-click attribution window). |
| Searches Conversion Value (1-day-view attribution window). | NUMERIC | The total value of search conversions (1-day-view attribution window). |
| Searches Conversion Value (7-day-click attribution window). | NUMERIC | The total value of search conversions (7-day-click attribution window). |
| Searches Conversion Value (data driven attribution window). | NUMERIC | The total value of search conversions (data driven attribution window). |
| Credit Spends Conversion Value | NUMERIC | The total value of spend credits conversions (default attribution window). |
| Credit Spends Conversion Value (1-day-click attribution window). | NUMERIC | The total value of spend credits conversions (1-day-click attribution window). |
| Credit Spends Conversion Value (1-day-view attribution window). | NUMERIC | The total value of spend credits conversions (1-day-view attribution window). |
| Credit Spends Conversion Value (7-day-click attribution window). | NUMERIC | The total value of spend credits conversions (7-day-click attribution window). |
| Credit Spends Conversion Value (data driven attribution window). | NUMERIC | The total value of spend credits conversions (data driven attribution window). |
| Content Views Conversion Value | NUMERIC | The total value of content views tracked with the conversions objective (default attribution window). |
| Content Views Conversion Value (1-day-click attribution window). | NUMERIC | The total value of content views tracked with the conversions objective (1-day-click attribution window). |
| Content Views Conversion Value (1-day-view attribution window). | NUMERIC | The total value of content views tracked with the conversions objective (1-day-view attribution window). |
| Content Views Conversion Value (7-day-click attribution window). | NUMERIC | The total value of content views tracked with the conversions objective (7-day-click attribution window). |
| Content Views Conversion Value (data driven attribution window). | NUMERIC | The total value of content views tracked with the conversions objective (data driven attribution window). |
| Action Values Onsite Conversion.Purchase | NUMERIC | (default attribution window). |
| Action Values Onsite Conversion.Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Onsite Conversion.Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Onsite Conversion.Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Onsite Conversion.Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values Onsite Web Add To Cart | NUMERIC | (default attribution window). |
| Action Values Onsite Web Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Onsite Web Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Onsite Web Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Onsite Web Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values Onsite Web App Add To Cart | NUMERIC | (default attribution window). |
| Action Values Onsite Web App Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Onsite Web App Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Onsite Web App Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Onsite Web App Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values Onsite Web App Purchase | NUMERIC | (default attribution window). |
| Action Values Onsite Web App Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Onsite Web App Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Onsite Web App Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Onsite Web App Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values Onsite Web Purchase | NUMERIC | (default attribution window). |
| Action Values Onsite Web Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Onsite Web Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Onsite Web Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Onsite Web Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Action Values Purchase | NUMERIC | (default attribution window). |
| Action Values Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Action Values Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Action Values Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Action Values Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Searches Conversion Value | NUMERIC | The total value of search conversions (default attribution window). |
| Searches Conversion Value (1-day-click attribution window). | NUMERIC | The total value of search conversions (1-day-click attribution window). |
| Searches Conversion Value (1-day-view attribution window). | NUMERIC | The total value of search conversions (1-day-view attribution window). |
| Searches Conversion Value (7-day-click attribution window). | NUMERIC | The total value of search conversions (7-day-click attribution window). |
| Searches Conversion Value (data driven attribution window). | NUMERIC | The total value of search conversions (data driven attribution window). |
| Adds of Payment Info | NUMERIC | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Adds of Payment Info (1-day-click attribution window). | NUMERIC | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Adds of Payment Info (1-day-view attribution window). | NUMERIC | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Adds of Payment Info (7-day-click attribution window). | NUMERIC | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Adds of Payment Info (data driven attribution window). | NUMERIC | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Adds to Cart | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Adds to Cart (1-day-click attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Adds to Cart (1-day-view attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Adds to Cart (7-day-click attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Adds to Cart (data driven attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Adds to Wishlist | NUMERIC | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Adds to Wishlist (1-day-click attribution window). | NUMERIC | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Adds to Wishlist (1-day-view attribution window). | NUMERIC | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Adds to Wishlist (7-day-click attribution window). | NUMERIC | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Adds to Wishlist (data driven attribution window). | NUMERIC | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Mobile App Activactions | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Mobile App Activactions (1-day-click attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Mobile App Activactions (1-day-view attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Mobile App Activactions (7-day-click attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Mobile App Activactions (data driven attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Add Payment Info | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Add To Cart | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Add To Wishlist | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Mobile App Registrations Completed | NUMERIC | The number of registrations in your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Mobile App Registrations Completed (1-day-click attribution window). | NUMERIC | The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Mobile App Registrations Completed (1-day-view attribution window). | NUMERIC | The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Mobile App Registrations Completed (7-day-click attribution window). | NUMERIC | The number of registrations in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Mobile App Registrations Completed (data driven attribution window). | NUMERIC | The number of registrations in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Mobile Content Views | NUMERIC | The number of content views in your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Mobile Content Views (1-day-click attribution window). | NUMERIC | The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Mobile Content Views (1-day-view attribution window). | NUMERIC | The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Mobile Content Views (7-day-click attribution window). | NUMERIC | The number of content views in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Mobile Content Views (data driven attribution window). | NUMERIC | The number of content views in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Initiated Checkout | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Mobile App Levels Completed | NUMERIC | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Mobile App Levels Completed (1-day-click attribution window). | NUMERIC | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Mobile App Levels Completed (1-day-view attribution window). | NUMERIC | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Mobile App Levels Completed (7-day-click attribution window). | NUMERIC | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Mobile App Levels Completed (data driven attribution window). | NUMERIC | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Purchase | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Search | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Search (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Search (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Search (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Search (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions App Custom Event.Fb Mobile Tutorial Completion | NUMERIC | (default attribution window). |
| Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Mobile App - Other | NUMERIC | (default attribution window). |
| Mobile App - Other (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Mobile App - Other (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Mobile App - Other (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Mobile App - Other (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Check-Ins | NUMERIC | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window). |
| Check-Ins (1-day-click attribution window). | NUMERIC | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window). |
| Check-Ins (1-day-view attribution window). | NUMERIC | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window). |
| Check-Ins (7-day-click attribution window). | NUMERIC | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window). |
| Check-Ins (data driven attribution window). | NUMERIC | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window). |
| Post Comments | NUMERIC | The number of comments on your ads (default attribution window). |
| Post Comments (1-day-click attribution window). | NUMERIC | The number of comments on your ads (1-day-click attribution window). |
| Post Comments (1-day-view attribution window). | NUMERIC | The number of comments on your ads (1-day-view attribution window). |
| Post Comments (7-day-click attribution window). | NUMERIC | The number of comments on your ads (7-day-click attribution window). |
| Post Comments (data driven attribution window). | NUMERIC | The number of comments on your ads (data driven attribution window). |
| Registrations Completed | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Registrations Completed (1-day-click attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Registrations Completed (1-day-view attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Registrations Completed (7-day-click attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Registrations Completed (data driven attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Checkouts Initiated | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Checkouts Initiated (1-day-click attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Checkouts Initiated (1-day-view attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Checkouts Initiated (7-day-click attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Checkouts Initiated (data driven attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Landing Page Views | NUMERIC | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (default attribution window). |
| Landing Page Views (1-day-click attribution window). | NUMERIC | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-click attribution window). |
| Landing Page Views (1-day-view attribution window). | NUMERIC | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-view attribution window). |
| Landing Page Views (7-day-click attribution window). | NUMERIC | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (7-day-click attribution window). |
| Landing Page Views (data driven attribution window). | NUMERIC | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (data driven attribution window). |
| Leads | NUMERIC | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window). |
| Leads (1-day-click attribution window). | NUMERIC | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Leads (1-day-view attribution window). | NUMERIC | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Leads (7-day-click attribution window). | NUMERIC | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Leads (data driven attribution window). | NUMERIC | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window). |
| Page Likes | NUMERIC | The number of likes of your Facebook Page attributed to your ads (default attribution window). |
| Page Likes (1-day-click attribution window). | NUMERIC | The number of likes of your Facebook Page attributed to your ads (1-day-click attribution window). |
| Page Likes (1-day-view attribution window). | NUMERIC | The number of likes of your Facebook Page attributed to your ads (1-day-view attribution window). |
| Page Likes (7-day-click attribution window). | NUMERIC | The number of likes of your Facebook Page attributed to your ads (7-day-click attribution window). |
| Page Likes (data driven attribution window). | NUMERIC | The number of likes of your Facebook Page attributed to your ads (data driven attribution window). |
| Link Clicks | NUMERIC | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (default attribution window). |
| Link Clicks (1-day-click attribution window). | NUMERIC | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-click attribution window). |
| Link Clicks (1-day-view attribution window). | NUMERIC | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-view attribution window). |
| Link Clicks (7-day-click attribution window). | NUMERIC | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (7-day-click attribution window). |
| Link Clicks (data driven attribution window). | NUMERIC | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (data driven attribution window). |
| Mobile App Installs | NUMERIC | The number of installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Mobile App Installs (1-day-click attribution window). | NUMERIC | The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Mobile App Installs (1-day-view attribution window). | NUMERIC | The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Mobile App Installs (7-day-click attribution window). | NUMERIC | The number of installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Mobile App Installs (data driven attribution window). | NUMERIC | The number of installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Website Adds of Payment Info | NUMERIC | The number of add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Adds of Payment Info (1-day-click attribution window). | NUMERIC | The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Adds of Payment Info (1-day-view attribution window). | NUMERIC | The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Adds of Payment Info (7-day-click attribution window). | NUMERIC | The number of add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Adds of Payment Info (data driven attribution window). | NUMERIC | The number of add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Adds to Cart | NUMERIC | The number of add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Adds to Cart (1-day-click attribution window). | NUMERIC | The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Adds to Cart (1-day-view attribution window). | NUMERIC | The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Adds to Cart (7-day-click attribution window). | NUMERIC | The number of add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Adds to Cart (data driven attribution window). | NUMERIC | The number of add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Adds to Wishlist | NUMERIC | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Adds to Wishlist (1-day-click attribution window). | NUMERIC | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Adds to Wishlist (1-day-view attribution window). | NUMERIC | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Adds to Wishlist (7-day-click attribution window). | NUMERIC | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Adds to Wishlist (data driven attribution window). | NUMERIC | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Registrations Completed | NUMERIC | The number of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Registrations Completed (1-day-click attribution window). | NUMERIC | The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Registrations Completed (1-day-view attribution window). | NUMERIC | The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Registrations Completed (7-day-click attribution window). | NUMERIC | The number of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Registrations Completed (data driven attribution window). | NUMERIC | The number of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Custom Events | NUMERIC | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Custom Events (1-day-click attribution window). | NUMERIC | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Custom Events (1-day-view attribution window). | NUMERIC | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Custom Events (7-day-click attribution window). | NUMERIC | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Custom Events (data driven attribution window). | NUMERIC | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Website Checkouts Initiated | NUMERIC | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Checkouts Initiated (1-day-click attribution window). | NUMERIC | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Checkouts Initiated (1-day-view attribution window). | NUMERIC | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Checkouts Initiated (7-day-click attribution window). | NUMERIC | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Checkouts Initiated (data driven attribution window). | NUMERIC | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Leads | NUMERIC | The number of lead events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Leads (1-day-click attribution window). | NUMERIC | The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Leads (1-day-view attribution window). | NUMERIC | The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Leads (7-day-click attribution window). | NUMERIC | The number of lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Leads (data driven attribution window). | NUMERIC | The number of lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Purchases | NUMERIC | The number of purchase events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Purchases (1-day-click attribution window). | NUMERIC | The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Purchases (1-day-view attribution window). | NUMERIC | The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Purchases (7-day-click attribution window). | NUMERIC | The number of purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Purchases (data driven attribution window). | NUMERIC | The number of purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Searches | NUMERIC | The number of search events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Searches (1-day-click attribution window). | NUMERIC | The number of search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Searches (1-day-view attribution window). | NUMERIC | The number of search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Searches (7-day-click attribution window). | NUMERIC | The number of search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Searches (data driven attribution window). | NUMERIC | The number of search events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Website Content Views | NUMERIC | The number of view content events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Website Content Views (1-day-click attribution window). | NUMERIC | The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Content Views (1-day-view attribution window). | NUMERIC | The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Content Views (7-day-click attribution window). | NUMERIC | The number of view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Content Views (data driven attribution window). | NUMERIC | The number of view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Achievements Unlocked | NUMERIC | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Achievements Unlocked (1-day-click attribution window). | NUMERIC | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Achievements Unlocked (1-day-view attribution window). | NUMERIC | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Achievements Unlocked (7-day-click attribution window). | NUMERIC | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Achievements Unlocked (data driven attribution window). | NUMERIC | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| App Activations | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| App Activations (1-day-click attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| App Activations (1-day-view attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| App Activations (7-day-click attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| App Activations (data driven attribution window). | NUMERIC | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Adds to Cart | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Adds to Cart (1-day-click attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Adds to Cart (1-day-view attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Adds to Cart (7-day-click attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Adds to Cart (data driven attribution window). | NUMERIC | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| App Installs | NUMERIC | The number of app installs that were recorded as app events and attributed to your ads (default attribution window). |
| App Installs (1-day-click attribution window). | NUMERIC | The number of app installs that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| App Installs (1-day-view attribution window). | NUMERIC | The number of app installs that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| App Installs (7-day-click attribution window). | NUMERIC | The number of app installs that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| App Installs (data driven attribution window). | NUMERIC | The number of app installs that were recorded as app events and attributed to your ads (data driven attribution window). |
| Registrations Completed | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Registrations Completed (1-day-click attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Registrations Completed (1-day-view attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Registrations Completed (7-day-click attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Registrations Completed (data driven attribution window). | NUMERIC | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Actions Omni Custom | NUMERIC | (default attribution window). |
| Actions Omni Custom (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions Omni Custom (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions Omni Custom (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions Omni Custom (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Checkouts Initiated | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Checkouts Initiated (1-day-click attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Checkouts Initiated (1-day-view attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Checkouts Initiated (7-day-click attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Checkouts Initiated (data driven attribution window). | NUMERIC | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Levels Achieved | NUMERIC | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Levels Achieved (1-day-click attribution window). | NUMERIC | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Levels Achieved (1-day-view attribution window). | NUMERIC | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Levels Achieved (7-day-click attribution window). | NUMERIC | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Levels Achieved (data driven attribution window). | NUMERIC | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Purchases | NUMERIC | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Purchases (1-day-click attribution window). | NUMERIC | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Purchases (1-day-view attribution window). | NUMERIC | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Purchases (7-day-click attribution window). | NUMERIC | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Purchases (data driven attribution window). | NUMERIC | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Ratings Submitted | NUMERIC | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Ratings Submitted (1-day-click attribution window). | NUMERIC | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Ratings Submitted (1-day-view attribution window). | NUMERIC | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Ratings Submitted (7-day-click attribution window). | NUMERIC | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Ratings Submitted (data driven attribution window). | NUMERIC | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Searches | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Searches (1-day-click attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Searches (1-day-view attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Searches (7-day-click attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Searches (data driven attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Credit Spends | NUMERIC | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (default attribution window). |
| Credit Spends (1-day-click attribution window). | NUMERIC | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-click attribution window). |
| Credit Spends (1-day-view attribution window). | NUMERIC | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-view attribution window). |
| Credit Spends (7-day-click attribution window). | NUMERIC | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (7-day-click attribution window). |
| Credit Spends (data driven attribution window). | NUMERIC | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (data driven attribution window). |
| Tutorials Completed | NUMERIC | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Tutorials Completed (1-day-click attribution window). | NUMERIC | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Tutorials Completed (1-day-view attribution window). | NUMERIC | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Tutorials Completed (7-day-click attribution window). | NUMERIC | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Tutorials Completed (data driven attribution window). | NUMERIC | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Content Views | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Content Views (1-day-click attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Content Views (1-day-view attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Content Views (7-day-click attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Content Views (data driven attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| On-Facebook Workflow Completions | NUMERIC | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window). |
| On-Facebook Workflow Completions (1-day-click attribution window). | NUMERIC | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window). |
| On-Facebook Workflow Completions (1-day-view attribution window). | NUMERIC | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window). |
| On-Facebook Workflow Completions (7-day-click attribution window). | NUMERIC | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window). |
| On-Facebook Workflow Completions (data driven attribution window). | NUMERIC | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window). |
| On-Facebook Leads Grouped | NUMERIC | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (default attribution window). |
| On-Facebook Leads Grouped (1-day-click attribution window). | NUMERIC | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-click attribution window). |
| On-Facebook Leads Grouped (1-day-view attribution window). | NUMERIC | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-view attribution window). |
| On-Facebook Leads Grouped (7-day-click attribution window). | NUMERIC | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (7-day-click attribution window). |
| On-Facebook Leads Grouped (data driven attribution window). | NUMERIC | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (data driven attribution window). |
| Blocked Messaging Connections | NUMERIC | The number of times that people blocked a messaging connection with your business, attributed to your ads (default attribution window). |
| Blocked Messaging Connections (1-day-click attribution window). | NUMERIC | The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window). |
| Blocked Messaging Connections (1-day-view attribution window). | NUMERIC | The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window). |
| Blocked Messaging Connections (7-day-click attribution window). | NUMERIC | The number of times that people blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window). |
| Blocked Messaging Connections (data driven attribution window). | NUMERIC | The number of times that people blocked a messaging connection with your business, attributed to your ads (data driven attribution window). |
| New Messaging Connections | NUMERIC | The number of people your business added as messaging connections, attributed to your ads (default attribution window). |
| New Messaging Connections (1-day-click attribution window). | NUMERIC | The number of people your business added as messaging connections, attributed to your ads (1-day-click attribution window). |
| New Messaging Connections (1-day-view attribution window). | NUMERIC | The number of people your business added as messaging connections, attributed to your ads (1-day-view attribution window). |
| New Messaging Connections (7-day-click attribution window). | NUMERIC | The number of people your business added as messaging connections, attributed to your ads (7-day-click attribution window). |
| New Messaging Connections (data driven attribution window). | NUMERIC | The number of people your business added as messaging connections, attributed to your ads (data driven attribution window). |
| Post Saves | NUMERIC | The total number of times your ad has been saved (default attribution window). |
| Post Saves (1-day-click attribution window). | NUMERIC | The total number of times your ad has been saved (1-day-click attribution window). |
| Post Saves (1-day-view attribution window). | NUMERIC | The total number of times your ad has been saved (1-day-view attribution window). |
| Post Saves (7-day-click attribution window). | NUMERIC | The total number of times your ad has been saved (7-day-click attribution window). |
| Post Saves (data driven attribution window). | NUMERIC | The total number of times your ad has been saved (data driven attribution window). |
| On-Facebook Purchases | NUMERIC | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window). |
| On-Facebook Purchases (1-day-click attribution window). | NUMERIC | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window). |
| On-Facebook Purchases (1-day-view attribution window). | NUMERIC | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window). |
| On-Facebook Purchases (7-day-click attribution window). | NUMERIC | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window). |
| On-Facebook Purchases (data driven attribution window). | NUMERIC | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window). |
| Actions Onsite Web Add To Cart | NUMERIC | (default attribution window). |
| Actions Onsite Web Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions Onsite Web Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions Onsite Web Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions Onsite Web Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions Onsite Web App Add To Cart | NUMERIC | (default attribution window). |
| Actions Onsite Web App Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions Onsite Web App Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions Onsite Web App Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions Onsite Web App Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions Onsite Web App Purchase | NUMERIC | (default attribution window). |
| Actions Onsite Web App Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions Onsite Web App Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions Onsite Web App Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions Onsite Web App Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Actions Onsite Web Purchase | NUMERIC | (default attribution window). |
| Actions Onsite Web Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Actions Onsite Web Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Actions Onsite Web Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Actions Onsite Web Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Page Engagement | NUMERIC | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (default attribution window). |
| Page Engagement (1-day-click attribution window). | NUMERIC | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window). |
| Page Engagement (1-day-view attribution window). | NUMERIC | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window). |
| Page Engagement (7-day-click attribution window). | NUMERIC | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window). |
| Page Engagement (data driven attribution window). | NUMERIC | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (data driven attribution window). |
| Photo Views | NUMERIC | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window). |
| Photo Views (1-day-click attribution window). | NUMERIC | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window). |
| Photo Views (1-day-view attribution window). | NUMERIC | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window). |
| Photo Views (7-day-click attribution window). | NUMERIC | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window). |
| Photo Views (data driven attribution window). | NUMERIC | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window). |
| Post Shares | NUMERIC | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (default attribution window). |
| Post Shares (1-day-click attribution window). | NUMERIC | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-click attribution window). |
| Post Shares (1-day-view attribution window). | NUMERIC | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-view attribution window). |
| Post Shares (7-day-click attribution window). | NUMERIC | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (7-day-click attribution window). |
| Post Shares (data driven attribution window). | NUMERIC | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (data driven attribution window). |
| Post Engagement | NUMERIC | The total number of actions that people take involving your ads (default attribution window). |
| Post Engagement (1-day-click attribution window). | NUMERIC | The total number of actions that people take involving your ads (1-day-click attribution window). |
| Post Engagement (1-day-view attribution window). | NUMERIC | The total number of actions that people take involving your ads (1-day-view attribution window). |
| Post Engagement (7-day-click attribution window). | NUMERIC | The total number of actions that people take involving your ads (7-day-click attribution window). |
| Post Engagement (data driven attribution window). | NUMERIC | The total number of actions that people take involving your ads (data driven attribution window). |
| Post Reactions | NUMERIC | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (default attribution window). |
| Post Reactions (1-day-click attribution window). | NUMERIC | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-click attribution window). |
| Post Reactions (1-day-view attribution window). | NUMERIC | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-view attribution window). |
| Post Reactions (7-day-click attribution window). | NUMERIC | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (7-day-click attribution window). |
| Post Reactions (data driven attribution window). | NUMERIC | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (data driven attribution window). |
| Event Responses | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window). |
| Event Responses (1-day-click attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window). |
| Event Responses (1-day-view attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window). |
| Event Responses (7-day-click attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window). |
| Event Responses (data driven attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window). |
| Searches | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Searches (1-day-click attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Searches (1-day-view attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Searches (7-day-click attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Searches (data driven attribution window). | NUMERIC | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| 3-Second Video Plays | NUMERIC | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (default attribution window). |
| 3-Second Video Plays (1-day-click attribution window). | NUMERIC | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-click attribution window). |
| 3-Second Video Plays (1-day-view attribution window). | NUMERIC | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-view attribution window). |
| 3-Second Video Plays (7-day-click attribution window). | NUMERIC | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (7-day-click attribution window). |
| 3-Second Video Plays (data driven attribution window). | NUMERIC | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (data driven attribution window). |
| Content Views | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Content Views (1-day-click attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Content Views (1-day-view attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Content Views (7-day-click attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Content Views (data driven attribution window). | NUMERIC | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| ID of ad format asset | NUMERIC | The ID of the ad format asset involved in impression, click, or action. |
| Ad ID | TEXT | Unique ID of the ad being viewed in reporting |
| Ad Name | TEXT | The name of the ad being viewed in reporting |
| Ad Set ID (duplicate) | TEXT | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) |
| Ad Set ID | TEXT | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) |
| Ad ID | TEXT | Unique ID of the ad being viewed in reporting (duplicate) |
| Ad Network Conversions | NUMERIC | The Ad Network Reported Conversions |
| Ad Network Revenue | NUMERIC | The Ad Network Reported Revenue |
| Ad Set ID | TEXT | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
| Ad Set ID | TEXT | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
| Age Range | TEXT | The age range of the people you've reached. |
| ID of body asset | NUMERIC | The ID of the body asset involved in impression, click or action. |
| Buying Type | TEXT | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns. |
| ID of call to action asset | NUMERIC | The ID of the call to action asset involved in impression, click, or action. |
| Campaign Name | TEXT | The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
| Campaign ID | TEXT | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
| Campaign ID (duplicate) | TEXT | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate) |
| Instant Experience View Percentage | NUMERIC | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. |
| Instant Experience View Time | NUMERIC | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. |
| Clicks | NUMERIC | The number of clicks on your ads. |
| Cost per Adds of Payment Info | NUMERIC | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Adds of Payment Info (1-day-click attribution window). | NUMERIC | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Adds of Payment Info (1-day-view attribution window). | NUMERIC | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Adds of Payment Info (7-day-click attribution window). | NUMERIC | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Adds of Payment Info (data driven attribution window). | NUMERIC | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Adds to Cart | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Adds to Cart (1-day-click attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Adds to Cart (1-day-view attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Adds to Cart (7-day-click attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Adds to Cart (data driven attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Adds to Wishlist | NUMERIC | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Adds to Wishlist (1-day-click attribution window). | NUMERIC | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Adds to Wishlist (1-day-view attribution window). | NUMERIC | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Adds to Wishlist (7-day-click attribution window). | NUMERIC | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Adds to Wishlist (data driven attribution window). | NUMERIC | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Mobile App Activactions | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Mobile App Activactions (1-day-click attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Mobile App Activactions (1-day-view attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Mobile App Activactions (7-day-click attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Mobile App Activactions (data driven attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add Payment Info | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Cart | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Wishlist | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Mobile App Registrations Completed | NUMERIC | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Cost per Mobile App Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Cost per Mobile App Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Cost per Mobile App Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Cost per Mobile App Registrations Completed (data driven attribution window). | NUMERIC | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Cost per Mobile Content Views | NUMERIC | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Cost per Mobile Content Views (1-day-click attribution window). | NUMERIC | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Cost per Mobile Content Views (1-day-view attribution window). | NUMERIC | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Cost per Mobile Content Views (7-day-click attribution window). | NUMERIC | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Cost per Mobile Content Views (data driven attribution window). | NUMERIC | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Initiated Checkout | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Mobile App Levels Completed | NUMERIC | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Cost per Mobile App Levels Completed (1-day-click attribution window). | NUMERIC | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Cost per Mobile App Levels Completed (1-day-view attribution window). | NUMERIC | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Cost per Mobile App Levels Completed (7-day-click attribution window). | NUMERIC | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Cost per Mobile App Levels Completed (data driven attribution window). | NUMERIC | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Purchase | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Search | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Search (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Search (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Search (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Search (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Tutorial Completion | NUMERIC | (default attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Mobile App - Other | NUMERIC | (default attribution window). |
| Cost per Mobile App - Other (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Mobile App - Other (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Mobile App - Other (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Mobile App - Other (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Check-Ins | NUMERIC | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window). |
| Cost per Check-Ins (1-day-click attribution window). | NUMERIC | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window). |
| Cost per Check-Ins (1-day-view attribution window). | NUMERIC | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window). |
| Cost per Check-Ins (7-day-click attribution window). | NUMERIC | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window). |
| Cost per Check-Ins (data driven attribution window). | NUMERIC | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window). |
| Cost per Post Comments | NUMERIC | Cost per The number of comments on your ads (default attribution window). |
| Cost per Post Comments (1-day-click attribution window). | NUMERIC | Cost per The number of comments on your ads (1-day-click attribution window). |
| Cost per Post Comments (1-day-view attribution window). | NUMERIC | Cost per The number of comments on your ads (1-day-view attribution window). |
| Cost per Post Comments (7-day-click attribution window). | NUMERIC | Cost per The number of comments on your ads (7-day-click attribution window). |
| Cost per Post Comments (data driven attribution window). | NUMERIC | Cost per The number of comments on your ads (data driven attribution window). |
| Cost per Registrations Completed | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Registrations Completed (data driven attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Checkouts Initiated | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Checkouts Initiated (1-day-click attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Checkouts Initiated (1-day-view attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Checkouts Initiated (7-day-click attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Checkouts Initiated (data driven attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Landing Page Views | NUMERIC | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (default attribution window). |
| Cost per Landing Page Views (1-day-click attribution window). | NUMERIC | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-click attribution window). |
| Cost per Landing Page Views (1-day-view attribution window). | NUMERIC | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-view attribution window). |
| Cost per Landing Page Views (7-day-click attribution window). | NUMERIC | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (7-day-click attribution window). |
| Cost per Landing Page Views (data driven attribution window). | NUMERIC | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (data driven attribution window). |
| Cost per Leads | NUMERIC | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Leads (1-day-click attribution window). | NUMERIC | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Leads (1-day-view attribution window). | NUMERIC | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Leads (7-day-click attribution window). | NUMERIC | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Leads (data driven attribution window). | NUMERIC | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Page Likes | NUMERIC | Cost per The number of likes of your Facebook Page attributed to your ads (default attribution window). |
| Cost per Page Likes (1-day-click attribution window). | NUMERIC | Cost per The number of likes of your Facebook Page attributed to your ads (1-day-click attribution window). |
| Cost per Page Likes (1-day-view attribution window). | NUMERIC | Cost per The number of likes of your Facebook Page attributed to your ads (1-day-view attribution window). |
| Cost per Page Likes (7-day-click attribution window). | NUMERIC | Cost per The number of likes of your Facebook Page attributed to your ads (7-day-click attribution window). |
| Cost per Page Likes (data driven attribution window). | NUMERIC | Cost per The number of likes of your Facebook Page attributed to your ads (data driven attribution window). |
| Cost per Link Clicks | NUMERIC | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (default attribution window). |
| Cost per Link Clicks (1-day-click attribution window). | NUMERIC | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-click attribution window). |
| Cost per Link Clicks (1-day-view attribution window). | NUMERIC | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-view attribution window). |
| Cost per Link Clicks (7-day-click attribution window). | NUMERIC | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (7-day-click attribution window). |
| Cost per Link Clicks (data driven attribution window). | NUMERIC | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (data driven attribution window). |
| Cost per Mobile App Installs | NUMERIC | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Cost per Mobile App Installs (1-day-click attribution window). | NUMERIC | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Cost per Mobile App Installs (1-day-view attribution window). | NUMERIC | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Cost per Mobile App Installs (7-day-click attribution window). | NUMERIC | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Cost per Mobile App Installs (data driven attribution window). | NUMERIC | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Cost per Website Adds of Payment Info | NUMERIC | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Adds of Payment Info (1-day-click attribution window). | NUMERIC | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Adds of Payment Info (1-day-view attribution window). | NUMERIC | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Adds of Payment Info (7-day-click attribution window). | NUMERIC | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Adds of Payment Info (data driven attribution window). | NUMERIC | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Adds to Cart | NUMERIC | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Adds to Cart (1-day-click attribution window). | NUMERIC | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Adds to Cart (1-day-view attribution window). | NUMERIC | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Adds to Cart (7-day-click attribution window). | NUMERIC | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Adds to Cart (data driven attribution window). | NUMERIC | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Adds to Wishlist | NUMERIC | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Adds to Wishlist (1-day-click attribution window). | NUMERIC | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Adds to Wishlist (1-day-view attribution window). | NUMERIC | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Adds to Wishlist (7-day-click attribution window). | NUMERIC | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Adds to Wishlist (data driven attribution window). | NUMERIC | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Registrations Completed | NUMERIC | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Registrations Completed (data driven attribution window). | NUMERIC | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Custom Events | NUMERIC | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Custom Events (1-day-click attribution window). | NUMERIC | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Custom Events (1-day-view attribution window). | NUMERIC | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Custom Events (7-day-click attribution window). | NUMERIC | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Custom Events (data driven attribution window). | NUMERIC | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Website Checkouts Initiated | NUMERIC | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Checkouts Initiated (1-day-click attribution window). | NUMERIC | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Checkouts Initiated (1-day-view attribution window). | NUMERIC | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Checkouts Initiated (7-day-click attribution window). | NUMERIC | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Checkouts Initiated (data driven attribution window). | NUMERIC | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Leads | NUMERIC | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Leads (1-day-click attribution window). | NUMERIC | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Leads (1-day-view attribution window). | NUMERIC | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Leads (7-day-click attribution window). | NUMERIC | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Leads (data driven attribution window). | NUMERIC | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Purchases | NUMERIC | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Purchases (1-day-click attribution window). | NUMERIC | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Purchases (1-day-view attribution window). | NUMERIC | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Purchases (7-day-click attribution window). | NUMERIC | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Purchases (data driven attribution window). | NUMERIC | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Searches | NUMERIC | Cost per The number of search events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Searches (1-day-click attribution window). | NUMERIC | Cost per The number of search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Searches (1-day-view attribution window). | NUMERIC | Cost per The number of search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Searches (7-day-click attribution window). | NUMERIC | Cost per The number of search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Searches (data driven attribution window). | NUMERIC | Cost per The number of search events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Website Content Views | NUMERIC | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Website Content Views (1-day-click attribution window). | NUMERIC | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Website Content Views (1-day-view attribution window). | NUMERIC | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Website Content Views (7-day-click attribution window). | NUMERIC | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Website Content Views (data driven attribution window). | NUMERIC | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Achievements Unlocked | NUMERIC | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Achievements Unlocked (1-day-click attribution window). | NUMERIC | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Achievements Unlocked (1-day-view attribution window). | NUMERIC | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Achievements Unlocked (7-day-click attribution window). | NUMERIC | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Achievements Unlocked (data driven attribution window). | NUMERIC | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per App Activations | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per App Activations (1-day-click attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per App Activations (1-day-view attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per App Activations (7-day-click attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per App Activations (data driven attribution window). | NUMERIC | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Adds to Cart | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Adds to Cart (1-day-click attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Adds to Cart (1-day-view attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Adds to Cart (7-day-click attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Adds to Cart (data driven attribution window). | NUMERIC | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per App Installs | NUMERIC | Cost per The number of app installs that were recorded as app events and attributed to your ads (default attribution window). |
| Cost per App Installs (1-day-click attribution window). | NUMERIC | Cost per The number of app installs that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Cost per App Installs (1-day-view attribution window). | NUMERIC | Cost per The number of app installs that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Cost per App Installs (7-day-click attribution window). | NUMERIC | Cost per The number of app installs that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Cost per App Installs (data driven attribution window). | NUMERIC | Cost per The number of app installs that were recorded as app events and attributed to your ads (data driven attribution window). |
| Cost per Registrations Completed | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Registrations Completed (data driven attribution window). | NUMERIC | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Actions Omni Custom | NUMERIC | (default attribution window). |
| Cost per Actions Omni Custom (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions Omni Custom (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions Omni Custom (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions Omni Custom (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Checkouts Initiated | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Checkouts Initiated (1-day-click attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Checkouts Initiated (1-day-view attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Checkouts Initiated (7-day-click attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Checkouts Initiated (data driven attribution window). | NUMERIC | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Levels Achieved | NUMERIC | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Levels Achieved (1-day-click attribution window). | NUMERIC | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Levels Achieved (1-day-view attribution window). | NUMERIC | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Levels Achieved (7-day-click attribution window). | NUMERIC | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Levels Achieved (data driven attribution window). | NUMERIC | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Purchases | NUMERIC | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Purchases (1-day-click attribution window). | NUMERIC | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Purchases (1-day-view attribution window). | NUMERIC | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Purchases (7-day-click attribution window). | NUMERIC | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Purchases (data driven attribution window). | NUMERIC | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Ratings Submitted | NUMERIC | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Ratings Submitted (1-day-click attribution window). | NUMERIC | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Ratings Submitted (1-day-view attribution window). | NUMERIC | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Ratings Submitted (7-day-click attribution window). | NUMERIC | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Ratings Submitted (data driven attribution window). | NUMERIC | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Searches | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Searches (1-day-click attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Searches (1-day-view attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Searches (7-day-click attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Searches (data driven attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Credit Spends | NUMERIC | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (default attribution window). |
| Cost per Credit Spends (1-day-click attribution window). | NUMERIC | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-click attribution window). |
| Cost per Credit Spends (1-day-view attribution window). | NUMERIC | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-view attribution window). |
| Cost per Credit Spends (7-day-click attribution window). | NUMERIC | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (7-day-click attribution window). |
| Cost per Credit Spends (data driven attribution window). | NUMERIC | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (data driven attribution window). |
| Cost per Tutorials Completed | NUMERIC | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Tutorials Completed (1-day-click attribution window). | NUMERIC | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Tutorials Completed (1-day-view attribution window). | NUMERIC | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Tutorials Completed (7-day-click attribution window). | NUMERIC | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Tutorials Completed (data driven attribution window). | NUMERIC | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Content Views | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Content Views (1-day-click attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Content Views (1-day-view attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Content Views (7-day-click attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Content Views (data driven attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per On-Facebook Workflow Completions | NUMERIC | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window). |
| Cost per On-Facebook Workflow Completions (1-day-click attribution window). | NUMERIC | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window). |
| Cost per On-Facebook Workflow Completions (1-day-view attribution window). | NUMERIC | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window). |
| Cost per On-Facebook Workflow Completions (7-day-click attribution window). | NUMERIC | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window). |
| Cost per On-Facebook Workflow Completions (data driven attribution window). | NUMERIC | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window). |
| Cost per On-Facebook Leads Grouped | NUMERIC | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (default attribution window). |
| Cost per On-Facebook Leads Grouped (1-day-click attribution window). | NUMERIC | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-click attribution window). |
| Cost per On-Facebook Leads Grouped (1-day-view attribution window). | NUMERIC | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-view attribution window). |
| Cost per On-Facebook Leads Grouped (7-day-click attribution window). | NUMERIC | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (7-day-click attribution window). |
| Cost per On-Facebook Leads Grouped (data driven attribution window). | NUMERIC | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (data driven attribution window). |
| Cost per Blocked Messaging Connections | NUMERIC | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (default attribution window). |
| Cost per Blocked Messaging Connections (1-day-click attribution window). | NUMERIC | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window). |
| Cost per Blocked Messaging Connections (1-day-view attribution window). | NUMERIC | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window). |
| Cost per Blocked Messaging Connections (7-day-click attribution window). | NUMERIC | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window). |
| Cost per Blocked Messaging Connections (data driven attribution window). | NUMERIC | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (data driven attribution window). |
| Cost per New Messaging Connections | NUMERIC | Cost per The number of people your business added as messaging connections, attributed to your ads (default attribution window). |
| Cost per New Messaging Connections (1-day-click attribution window). | NUMERIC | Cost per The number of people your business added as messaging connections, attributed to your ads (1-day-click attribution window). |
| Cost per New Messaging Connections (1-day-view attribution window). | NUMERIC | Cost per The number of people your business added as messaging connections, attributed to your ads (1-day-view attribution window). |
| Cost per New Messaging Connections (7-day-click attribution window). | NUMERIC | Cost per The number of people your business added as messaging connections, attributed to your ads (7-day-click attribution window). |
| Cost per New Messaging Connections (data driven attribution window). | NUMERIC | Cost per The number of people your business added as messaging connections, attributed to your ads (data driven attribution window). |
| Cost per Post Saves | NUMERIC | Cost per The total number of times your ad has been saved (default attribution window). |
| Cost per Post Saves (1-day-click attribution window). | NUMERIC | Cost per The total number of times your ad has been saved (1-day-click attribution window). |
| Cost per Post Saves (1-day-view attribution window). | NUMERIC | Cost per The total number of times your ad has been saved (1-day-view attribution window). |
| Cost per Post Saves (7-day-click attribution window). | NUMERIC | Cost per The total number of times your ad has been saved (7-day-click attribution window). |
| Cost per Post Saves (data driven attribution window). | NUMERIC | Cost per The total number of times your ad has been saved (data driven attribution window). |
| Cost per On-Facebook Purchases | NUMERIC | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window). |
| Cost per On-Facebook Purchases (1-day-click attribution window). | NUMERIC | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window). |
| Cost per On-Facebook Purchases (1-day-view attribution window). | NUMERIC | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window). |
| Cost per On-Facebook Purchases (7-day-click attribution window). | NUMERIC | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window). |
| Cost per On-Facebook Purchases (data driven attribution window). | NUMERIC | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window). |
| Cost per Actions Onsite Web Add To Cart | NUMERIC | (default attribution window). |
| Cost per Actions Onsite Web Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions Onsite Web Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions Onsite Web Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions Onsite Web Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions Onsite Web App Add To Cart | NUMERIC | (default attribution window). |
| Cost per Actions Onsite Web App Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions Onsite Web App Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions Onsite Web App Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions Onsite Web App Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions Onsite Web App Purchase | NUMERIC | (default attribution window). |
| Cost per Actions Onsite Web App Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions Onsite Web App Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions Onsite Web App Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions Onsite Web App Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Actions Onsite Web Purchase | NUMERIC | (default attribution window). |
| Cost per Actions Onsite Web Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Actions Onsite Web Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Actions Onsite Web Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Actions Onsite Web Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Page Engagement | NUMERIC | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (default attribution window). |
| Cost per Page Engagement (1-day-click attribution window). | NUMERIC | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window). |
| Cost per Page Engagement (1-day-view attribution window). | NUMERIC | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window). |
| Cost per Page Engagement (7-day-click attribution window). | NUMERIC | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window). |
| Cost per Page Engagement (data driven attribution window). | NUMERIC | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (data driven attribution window). |
| Cost per Photo Views | NUMERIC | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window). |
| Cost per Photo Views (1-day-click attribution window). | NUMERIC | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window). |
| Cost per Photo Views (1-day-view attribution window). | NUMERIC | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window). |
| Cost per Photo Views (7-day-click attribution window). | NUMERIC | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window). |
| Cost per Photo Views (data driven attribution window). | NUMERIC | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window). |
| Cost per Post Shares | NUMERIC | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (default attribution window). |
| Cost per Post Shares (1-day-click attribution window). | NUMERIC | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-click attribution window). |
| Cost per Post Shares (1-day-view attribution window). | NUMERIC | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-view attribution window). |
| Cost per Post Shares (7-day-click attribution window). | NUMERIC | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (7-day-click attribution window). |
| Cost per Post Shares (data driven attribution window). | NUMERIC | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (data driven attribution window). |
| Cost per Post Engagement | NUMERIC | Cost per The total number of actions that people take involving your ads (default attribution window). |
| Cost per Post Engagement (1-day-click attribution window). | NUMERIC | Cost per The total number of actions that people take involving your ads (1-day-click attribution window). |
| Cost per Post Engagement (1-day-view attribution window). | NUMERIC | Cost per The total number of actions that people take involving your ads (1-day-view attribution window). |
| Cost per Post Engagement (7-day-click attribution window). | NUMERIC | Cost per The total number of actions that people take involving your ads (7-day-click attribution window). |
| Cost per Post Engagement (data driven attribution window). | NUMERIC | Cost per The total number of actions that people take involving your ads (data driven attribution window). |
| Cost per Post Reactions | NUMERIC | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (default attribution window). |
| Cost per Post Reactions (1-day-click attribution window). | NUMERIC | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-click attribution window). |
| Cost per Post Reactions (1-day-view attribution window). | NUMERIC | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-view attribution window). |
| Cost per Post Reactions (7-day-click attribution window). | NUMERIC | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (7-day-click attribution window). |
| Cost per Post Reactions (data driven attribution window). | NUMERIC | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (data driven attribution window). |
| Cost per Event Responses | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window). |
| Cost per Event Responses (1-day-click attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window). |
| Cost per Event Responses (1-day-view attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window). |
| Cost per Event Responses (7-day-click attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window). |
| Cost per Event Responses (data driven attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window). |
| Cost per Searches | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Searches (1-day-click attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Searches (1-day-view attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Searches (7-day-click attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Searches (data driven attribution window). | NUMERIC | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per 3-Second Video Plays | NUMERIC | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (default attribution window). |
| Cost per 3-Second Video Plays (1-day-click attribution window). | NUMERIC | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-click attribution window). |
| Cost per 3-Second Video Plays (1-day-view attribution window). | NUMERIC | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-view attribution window). |
| Cost per 3-Second Video Plays (7-day-click attribution window). | NUMERIC | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (7-day-click attribution window). |
| Cost per 3-Second Video Plays (data driven attribution window). | NUMERIC | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (data driven attribution window). |
| Cost per Content Views | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Content Views (1-day-click attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Content Views (1-day-view attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Content Views (7-day-click attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Content Views (data driven attribution window). | NUMERIC | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Estimated Ad Recall Lift | NUMERIC | Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
| Cost per Outbound Clicks | NUMERIC | Cost per The number of clicks on links that take people off Facebook-owned properties (default attribution window). |
| Cost per Outbound Clicks (1-day-click attribution window). | NUMERIC | Cost per The number of clicks on links that take people off Facebook-owned properties (1-day-click attribution window). |
| Cost per Outbound Clicks (1-day-view attribution window). | NUMERIC | Cost per The number of clicks on links that take people off Facebook-owned properties (1-day-view attribution window). |
| Cost per Outbound Clicks (7-day-click attribution window). | NUMERIC | Cost per The number of clicks on links that take people off Facebook-owned properties (7-day-click attribution window). |
| Cost per Outbound Clicks (data driven attribution window). | NUMERIC | Cost per The number of clicks on links that take people off Facebook-owned properties (data driven attribution window). |
| Cost per ThruPlays | NUMERIC | Cost per The number of times your video was played to completion, or for at least 15 seconds (default attribution window). |
| Cost per ThruPlays (1-day-click attribution window). | NUMERIC | Cost per The number of times your video was played to completion, or for at least 15 seconds (1-day-click attribution window). |
| Cost per ThruPlays (1-day-view attribution window). | NUMERIC | Cost per The number of times your video was played to completion, or for at least 15 seconds (1-day-view attribution window). |
| Cost per ThruPlays (7-day-click attribution window). | NUMERIC | Cost per The number of times your video was played to completion, or for at least 15 seconds (7-day-click attribution window). |
| Cost per ThruPlays (data driven attribution window). | NUMERIC | Cost per The number of times your video was played to completion, or for at least 15 seconds (data driven attribution window). |
| Cost per Unique Adds of Payment Info | NUMERIC | Cost per The estimated number of people who submitted payment info (default attribution window). |
| Cost per Unique Adds of Payment Info (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who submitted payment info (1-day-click attribution window). |
| Cost per Unique Adds of Payment Info (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who submitted payment info (1-day-view attribution window). |
| Cost per Unique Adds of Payment Info (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who submitted payment info (7-day-click attribution window). |
| Cost per Unique Adds of Payment Info (data driven attribution window). | NUMERIC | Cost per The estimated number of people who submitted payment info (data driven attribution window). |
| Cost per Unique Actions Add To Cart | NUMERIC | (default attribution window). |
| Cost per Unique Actions Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Adds to Wishlist | NUMERIC | Cost per The estimated number of people who added items to their wishlist (default attribution window). |
| Cost per Unique Adds to Wishlist (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who added items to their wishlist (1-day-click attribution window). |
| Cost per Unique Adds to Wishlist (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who added items to their wishlist (1-day-view attribution window). |
| Cost per Unique Adds to Wishlist (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who added items to their wishlist (7-day-click attribution window). |
| Cost per Unique Adds to Wishlist (data driven attribution window). | NUMERIC | Cost per The estimated number of people who added items to their wishlist (data driven attribution window). |
| Cost per Unique Actions App Custom Event | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Activate App | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Activate App (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Activate App (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Activate App (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Activate App (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Content View | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Content View (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Content View (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Content View (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Content View (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Purchase | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Search | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Search (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Search (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Search (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Search (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions App Custom Event.Other | NUMERIC | (default attribution window). |
| Cost per Unique Actions App Custom Event.Other (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Other (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions App Custom Event.Other (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions App Custom Event.Other (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Check-Ins | NUMERIC | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window). |
| Cost per Unique Check-Ins (1-day-click attribution window). | NUMERIC | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window). |
| Cost per Unique Check-Ins (1-day-view attribution window). | NUMERIC | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window). |
| Cost per Unique Check-Ins (7-day-click attribution window). | NUMERIC | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window). |
| Cost per Unique Check-Ins (data driven attribution window). | NUMERIC | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window). |
| Cost per Unique Post Comments | NUMERIC | Cost per The number of people with comments on your ads (default attribution window). |
| Cost per Unique Post Comments (1-day-click attribution window). | NUMERIC | Cost per The number of people with comments on your ads (1-day-click attribution window). |
| Cost per Unique Post Comments (1-day-view attribution window). | NUMERIC | Cost per The number of people with comments on your ads (1-day-view attribution window). |
| Cost per Unique Post Comments (7-day-click attribution window). | NUMERIC | Cost per The number of people with comments on your ads (7-day-click attribution window). |
| Cost per Unique Post Comments (data driven attribution window). | NUMERIC | Cost per The number of people with comments on your ads (data driven attribution window). |
| Cost per Unique Registrations Completed | NUMERIC | Cost per The estimated number of people who registered (default attribution window). |
| Cost per Unique Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who registered (1-day-click attribution window). |
| Cost per Unique Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who registered (1-day-view attribution window). |
| Cost per Unique Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who registered (7-day-click attribution window). |
| Cost per Unique Registrations Completed (data driven attribution window). | NUMERIC | Cost per The estimated number of people who registered (data driven attribution window). |
| Cost per Unique Checkouts Initiated | NUMERIC | Cost per The estimated number of people who initiated checkouts (default attribution window). |
| Cost per Unique Checkouts Initiated (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (1-day-click attribution window). |
| Cost per Unique Checkouts Initiated (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (1-day-view attribution window). |
| Cost per Unique Checkouts Initiated (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (7-day-click attribution window). |
| Cost per Unique Checkouts Initiated (data driven attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (data driven attribution window). |
| Cost per Unique Landing Page Views | NUMERIC | Cost per The number of people who caused a landing page view (default attribution window). |
| Cost per Unique Landing Page Views (1-day-click attribution window). | NUMERIC | Cost per The number of people who caused a landing page view (1-day-click attribution window). |
| Cost per Unique Landing Page Views (1-day-view attribution window). | NUMERIC | Cost per The number of people who caused a landing page view (1-day-view attribution window). |
| Cost per Unique Landing Page Views (7-day-click attribution window). | NUMERIC | Cost per The number of people who caused a landing page view (7-day-click attribution window). |
| Cost per Unique Landing Page Views (data driven attribution window). | NUMERIC | Cost per The number of people who caused a landing page view (data driven attribution window). |
| Cost per Unique Leads | NUMERIC | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window). |
| Cost per Unique Leads (1-day-click attribution window). | NUMERIC | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Cost per Unique Leads (1-day-view attribution window). | NUMERIC | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Cost per Unique Leads (7-day-click attribution window). | NUMERIC | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Cost per Unique Leads (data driven attribution window). | NUMERIC | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window). |
| Cost per Unique Page Likes | NUMERIC | Cost per The number of people with likes of your Facebook Page attributed to your ads (default attribution window). |
| Cost per Unique Page Likes (1-day-click attribution window). | NUMERIC | Cost per The number of people with likes of your Facebook Page attributed to your ads (1-day-click attribution window). |
| Cost per Unique Page Likes (1-day-view attribution window). | NUMERIC | Cost per The number of people with likes of your Facebook Page attributed to your ads (1-day-view attribution window). |
| Cost per Unique Page Likes (7-day-click attribution window). | NUMERIC | Cost per The number of people with likes of your Facebook Page attributed to your ads (7-day-click attribution window). |
| Cost per Unique Page Likes (data driven attribution window). | NUMERIC | Cost per The number of people with likes of your Facebook Page attributed to your ads (data driven attribution window). |
| Cost per Unique Link Clicks | NUMERIC | Cost per The number of people who performed a link click (default attribution window). |
| Cost per Unique Link Clicks (1-day-click attribution window). | NUMERIC | Cost per The number of people who performed a link click (1-day-click attribution window). |
| Cost per Unique Link Clicks (1-day-view attribution window). | NUMERIC | Cost per The number of people who performed a link click (1-day-view attribution window). |
| Cost per Unique Link Clicks (7-day-click attribution window). | NUMERIC | Cost per The number of people who performed a link click (7-day-click attribution window). |
| Cost per Unique Link Clicks (data driven attribution window). | NUMERIC | Cost per The number of people who performed a link click (data driven attribution window). |
| Cost per Unique Mobile App Installs | NUMERIC | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Cost per Unique Mobile App Installs (1-day-click attribution window). | NUMERIC | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Mobile App Installs (1-day-view attribution window). | NUMERIC | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Mobile App Installs (7-day-click attribution window). | NUMERIC | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Mobile App Installs (data driven attribution window). | NUMERIC | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Conversions | NUMERIC | Cost per The number of unique people who with conversion events attributed to your ads (estimated) (default attribution window). |
| Cost per Unique Website Conversions (1-day-click attribution window). | NUMERIC | Cost per The number of unique people who with conversion events attributed to your ads (estimated) (1-day-click attribution window). |
| Cost per Unique Website Conversions (1-day-view attribution window). | NUMERIC | Cost per The number of unique people who with conversion events attributed to your ads (estimated) (1-day-view attribution window). |
| Cost per Unique Website Conversions (7-day-click attribution window). | NUMERIC | Cost per The number of unique people who with conversion events attributed to your ads (estimated) (7-day-click attribution window). |
| Cost per Unique Website Conversions (data driven attribution window). | NUMERIC | Cost per The number of unique people who with conversion events attributed to your ads (estimated) (data driven attribution window). |
| Cost per Unique Website Adds of Payment Info | NUMERIC | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Adds of Payment Info (1-day-click attribution window). | NUMERIC | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Adds of Payment Info (1-day-view attribution window). | NUMERIC | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Adds of Payment Info (7-day-click attribution window). | NUMERIC | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Adds of Payment Info (data driven attribution window). | NUMERIC | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Adds to Cart | NUMERIC | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Adds to Cart (1-day-click attribution window). | NUMERIC | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Adds to Cart (1-day-view attribution window). | NUMERIC | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Adds to Cart (7-day-click attribution window). | NUMERIC | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Adds to Cart (data driven attribution window). | NUMERIC | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Adds to Wishlist | NUMERIC | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Adds to Wishlist (1-day-click attribution window). | NUMERIC | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Adds to Wishlist (1-day-view attribution window). | NUMERIC | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Adds to Wishlist (7-day-click attribution window). | NUMERIC | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Adds to Wishlist (data driven attribution window). | NUMERIC | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Registrations Completed | NUMERIC | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Registrations Completed (data driven attribution window). | NUMERIC | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Checkouts Initiated | NUMERIC | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Checkouts Initiated (1-day-click attribution window). | NUMERIC | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Checkouts Initiated (1-day-view attribution window). | NUMERIC | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Checkouts Initiated (7-day-click attribution window). | NUMERIC | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Checkouts Initiated (data driven attribution window). | NUMERIC | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Leads | NUMERIC | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Leads (1-day-click attribution window). | NUMERIC | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Leads (1-day-view attribution window). | NUMERIC | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Leads (7-day-click attribution window). | NUMERIC | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Leads (data driven attribution window). | NUMERIC | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Purchases | NUMERIC | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Purchases (1-day-click attribution window). | NUMERIC | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Purchases (1-day-view attribution window). | NUMERIC | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Purchases (7-day-click attribution window). | NUMERIC | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Purchases (data driven attribution window). | NUMERIC | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Searches | NUMERIC | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Searches (1-day-click attribution window). | NUMERIC | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Searches (1-day-view attribution window). | NUMERIC | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Searches (7-day-click attribution window). | NUMERIC | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Searches (data driven attribution window). | NUMERIC | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Website Content Views | NUMERIC | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Cost per Unique Website Content Views (1-day-click attribution window). | NUMERIC | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Cost per Unique Website Content Views (1-day-view attribution window). | NUMERIC | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Cost per Unique Website Content Views (7-day-click attribution window). | NUMERIC | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Cost per Unique Website Content Views (data driven attribution window). | NUMERIC | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Cost per Unique Achievements Unlocked | NUMERIC | Cost per The estimated number of people who unlocked achievements (default attribution window). |
| Cost per Unique Achievements Unlocked (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who unlocked achievements (1-day-click attribution window). |
| Cost per Unique Achievements Unlocked (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who unlocked achievements (1-day-view attribution window). |
| Cost per Unique Achievements Unlocked (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who unlocked achievements (7-day-click attribution window). |
| Cost per Unique Achievements Unlocked (data driven attribution window). | NUMERIC | Cost per The estimated number of people who unlocked achievements (data driven attribution window). |
| Cost per Unique App Activations | NUMERIC | Cost per The estimated number of people who performed app activations (default attribution window). |
| Cost per Unique App Activations (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who performed app activations (1-day-click attribution window). |
| Cost per Unique App Activations (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who performed app activations (1-day-view attribution window). |
| Cost per Unique App Activations (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who performed app activations (7-day-click attribution window). |
| Cost per Unique App Activations (data driven attribution window). | NUMERIC | Cost per The estimated number of people who performed app activations (data driven attribution window). |
| Cost per Unique Adds to Cart | NUMERIC | Cost per The estimated number of people who added items to their cart (default attribution window). |
| Cost per Unique Adds to Cart (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who added items to their cart (1-day-click attribution window). |
| Cost per Unique Adds to Cart (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who added items to their cart (1-day-view attribution window). |
| Cost per Unique Adds to Cart (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who added items to their cart (7-day-click attribution window). |
| Cost per Unique Adds to Cart (data driven attribution window). | NUMERIC | Cost per The estimated number of people who added items to their cart (data driven attribution window). |
| Cost per Unique App Installs | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Cost per Unique App Installs (1-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Cost per Unique App Installs (1-day-view attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Cost per Unique App Installs (7-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Cost per Unique App Installs (data driven attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Cost per Unique Registrations Completed | NUMERIC | Cost per The estimated number of people who registered (default attribution window). |
| Cost per Unique Registrations Completed (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who registered (1-day-click attribution window). |
| Cost per Unique Registrations Completed (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who registered (1-day-view attribution window). |
| Cost per Unique Registrations Completed (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who registered (7-day-click attribution window). |
| Cost per Unique Registrations Completed (data driven attribution window). | NUMERIC | Cost per The estimated number of people who registered (data driven attribution window). |
| Cost per Unique Actions Omni Custom | NUMERIC | (default attribution window). |
| Cost per Unique Actions Omni Custom (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Omni Custom (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Omni Custom (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Omni Custom (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Checkouts Initiated | NUMERIC | Cost per The estimated number of people who initiated checkouts (default attribution window). |
| Cost per Unique Checkouts Initiated (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (1-day-click attribution window). |
| Cost per Unique Checkouts Initiated (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (1-day-view attribution window). |
| Cost per Unique Checkouts Initiated (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (7-day-click attribution window). |
| Cost per Unique Checkouts Initiated (data driven attribution window). | NUMERIC | Cost per The estimated number of people who initiated checkouts (data driven attribution window). |
| Cost per Unique Levels Completed | NUMERIC | Cost per The estimated number of people who achieved levels (default attribution window). |
| Cost per Unique Levels Completed (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who achieved levels (1-day-click attribution window). |
| Cost per Unique Levels Completed (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who achieved levels (1-day-view attribution window). |
| Cost per Unique Levels Completed (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who achieved levels (7-day-click attribution window). |
| Cost per Unique Levels Completed (data driven attribution window). | NUMERIC | Cost per The estimated number of people who achieved levels (data driven attribution window). |
| Cost per Unique Purchases | NUMERIC | Cost per The estimated number of people who completed at least one purchase (default attribution window). |
| Cost per Unique Purchases (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who completed at least one purchase (1-day-click attribution window). |
| Cost per Unique Purchases (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who completed at least one purchase (1-day-view attribution window). |
| Cost per Unique Purchases (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who completed at least one purchase (7-day-click attribution window). |
| Cost per Unique Purchases (data driven attribution window). | NUMERIC | Cost per The estimated number of people who completed at least one purchase (data driven attribution window). |
| Cost per Unique Ratings Submitted | NUMERIC | Cost per The estimated number of people who submitted ratings (default attribution window). |
| Cost per Unique Ratings Submitted (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who submitted ratings (1-day-click attribution window). |
| Cost per Unique Ratings Submitted (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who submitted ratings (1-day-view attribution window). |
| Cost per Unique Ratings Submitted (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who submitted ratings (7-day-click attribution window). |
| Cost per Unique Ratings Submitted (data driven attribution window). | NUMERIC | Cost per The estimated number of people who submitted ratings (data driven attribution window). |
| Cost per Unique Searches | NUMERIC | Cost per The estimated number of people who searched (default attribution window). |
| Cost per Unique Searches (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who searched (1-day-click attribution window). |
| Cost per Unique Searches (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who searched (1-day-view attribution window). |
| Cost per Unique Searches (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who searched (7-day-click attribution window). |
| Cost per Unique Searches (data driven attribution window). | NUMERIC | Cost per The estimated number of people who searched (data driven attribution window). |
| Cost per Unique Credit Spends | NUMERIC | Cost per The estimated number of people who spent credits (default attribution window). |
| Cost per Unique Credit Spends (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who spent credits (1-day-click attribution window). |
| Cost per Unique Credit Spends (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who spent credits (1-day-view attribution window). |
| Cost per Unique Credit Spends (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who spent credits (7-day-click attribution window). |
| Cost per Unique Credit Spends (data driven attribution window). | NUMERIC | Cost per The estimated number of people who spent credits (data driven attribution window). |
| Cost per Unique Tutorials Completed | NUMERIC | Cost per The estimated number of people who completed tutorials (default attribution window). |
| Cost per Unique Tutorials Completed (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who completed tutorials (1-day-click attribution window). |
| Cost per Unique Tutorials Completed (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who completed tutorials (1-day-view attribution window). |
| Cost per Unique Tutorials Completed (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who completed tutorials (7-day-click attribution window). |
| Cost per Unique Tutorials Completed (data driven attribution window). | NUMERIC | Cost per The estimated number of people who completed tutorials (data driven attribution window). |
| Cost per Unique Content Views | NUMERIC | Cost per The estimated number of people who viewed content (default attribution window). |
| Cost per Unique Content Views (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (1-day-click attribution window). |
| Cost per Unique Content Views (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (1-day-view attribution window). |
| Cost per Unique Content Views (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (7-day-click attribution window). |
| Cost per Unique Content Views (data driven attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (data driven attribution window). |
| Cost per Unique On-Facebook Workflow Completions | NUMERIC | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window). |
| Cost per Unique On-Facebook Workflow Completions (1-day-click attribution window). | NUMERIC | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window). |
| Cost per Unique On-Facebook Workflow Completions (1-day-view attribution window). | NUMERIC | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window). |
| Cost per Unique On-Facebook Workflow Completions (7-day-click attribution window). | NUMERIC | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window). |
| Cost per Unique On-Facebook Workflow Completions (data driven attribution window). | NUMERIC | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window). |
| Cost per Unique Blocked Messaging Connections | NUMERIC | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (default attribution window). |
| Cost per Unique Blocked Messaging Connections (1-day-click attribution window). | NUMERIC | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window). |
| Cost per Unique Blocked Messaging Connections (1-day-view attribution window). | NUMERIC | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window). |
| Cost per Unique Blocked Messaging Connections (7-day-click attribution window). | NUMERIC | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window). |
| Cost per Unique Blocked Messaging Connections (data driven attribution window). | NUMERIC | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (data driven attribution window). |
| Cost per Unique On-Facebook Purchases | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Cost per Unique On-Facebook Purchases (1-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Cost per Unique On-Facebook Purchases (1-day-view attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Cost per Unique On-Facebook Purchases (7-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Cost per Unique On-Facebook Purchases (data driven attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Cost per Unique Actions Onsite Web Add To Cart | NUMERIC | (default attribution window). |
| Cost per Unique Actions Onsite Web Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Onsite Web Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Onsite Web Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Onsite Web Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions Onsite Web App Add To Cart | NUMERIC | (default attribution window). |
| Cost per Unique Actions Onsite Web App Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Onsite Web App Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Onsite Web App Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Onsite Web App Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions Onsite Web App Purchase | NUMERIC | (default attribution window). |
| Cost per Unique Actions Onsite Web App Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Onsite Web App Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Onsite Web App Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Onsite Web App Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Actions Onsite Web Purchase | NUMERIC | (default attribution window). |
| Cost per Unique Actions Onsite Web Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Onsite Web Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Onsite Web Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Onsite Web Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Page Engagement | NUMERIC | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (default attribution window). |
| Cost per Unique Page Engagement (1-day-click attribution window). | NUMERIC | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window). |
| Cost per Unique Page Engagement (1-day-view attribution window). | NUMERIC | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window). |
| Cost per Unique Page Engagement (7-day-click attribution window). | NUMERIC | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window). |
| Cost per Unique Page Engagement (data driven attribution window). | NUMERIC | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (data driven attribution window). |
| Cost per Unique Photo Views | NUMERIC | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window). |
| Cost per Unique Photo Views (1-day-click attribution window). | NUMERIC | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window). |
| Cost per Unique Photo Views (1-day-view attribution window). | NUMERIC | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window). |
| Cost per Unique Photo Views (7-day-click attribution window). | NUMERIC | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window). |
| Cost per Unique Photo Views (data driven attribution window). | NUMERIC | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window). |
| Cost per Unique Post Engagement | NUMERIC | Cost per The total number of people who took actions involving your ads (default attribution window). |
| Cost per Unique Post Engagement (1-day-click attribution window). | NUMERIC | Cost per The total number of people who took actions involving your ads (1-day-click attribution window). |
| Cost per Unique Post Engagement (1-day-view attribution window). | NUMERIC | Cost per The total number of people who took actions involving your ads (1-day-view attribution window). |
| Cost per Unique Post Engagement (7-day-click attribution window). | NUMERIC | Cost per The total number of people who took actions involving your ads (7-day-click attribution window). |
| Cost per Unique Post Engagement (data driven attribution window). | NUMERIC | Cost per The total number of people who took actions involving your ads (data driven attribution window). |
| Cost per Unique Post Reactions | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Cost per Unique Post Reactions (1-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Cost per Unique Post Reactions (1-day-view attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Cost per Unique Post Reactions (7-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Cost per Unique Post Reactions (data driven attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Cost per Unique Actions Purchase | NUMERIC | (default attribution window). |
| Cost per Unique Actions Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique Event Responses | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window). |
| Cost per Unique Event Responses (1-day-click attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window). |
| Cost per Unique Event Responses (1-day-view attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window). |
| Cost per Unique Event Responses (7-day-click attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window). |
| Cost per Unique Event Responses (data driven attribution window). | NUMERIC | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window). |
| Cost per Unique Actions Search | NUMERIC | (default attribution window). |
| Cost per Unique Actions Search (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Cost per Unique Actions Search (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Cost per Unique Actions Search (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Cost per Unique Actions Search (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Cost per Unique 3-Second Continuous Video Plays | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Cost per Unique 3-Second Continuous Video Plays (1-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Cost per Unique 3-Second Continuous Video Plays (1-day-view attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Cost per Unique 3-Second Continuous Video Plays (7-day-click attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Cost per Unique 3-Second Continuous Video Plays (data driven attribution window). | NUMERIC | Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Cost per Unique Content Views | NUMERIC | Cost per The estimated number of people who viewed content (default attribution window). |
| Cost per Unique Content Views (1-day-click attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (1-day-click attribution window). |
| Cost per Unique Content Views (1-day-view attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (1-day-view attribution window). |
| Cost per Unique Content Views (7-day-click attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (7-day-click attribution window). |
| Cost per Unique Content Views (data driven attribution window). | NUMERIC | Cost per The estimated number of people who viewed content (data driven attribution window). |
| Cost per Unique Clicks | NUMERIC | Cost per The number of people who performed a click (all). |
| Cost per Unique Outbound Clicks | NUMERIC | Cost per The number of people who performed an outbound click (default attribution window). |
| Cost per Unique Outbound Clicks (1-day-click attribution window). | NUMERIC | Cost per The number of people who performed an outbound click (1-day-click attribution window). |
| Cost per Unique Outbound Clicks (1-day-view attribution window). | NUMERIC | Cost per The number of people who performed an outbound click (1-day-view attribution window). |
| Cost per Unique Outbound Clicks (7-day-click attribution window). | NUMERIC | Cost per The number of people who performed an outbound click (7-day-click attribution window). |
| Cost per Unique Outbound Clicks (data driven attribution window). | NUMERIC | Cost per The number of people who performed an outbound click (data driven attribution window). |
| Countries people are located | TEXT | The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. |
| CPC | NUMERIC | The average cost for each click (all). |
| CPM | NUMERIC | The average cost for 1,000 impressions. |
| Cost per 1,000 People Reached | NUMERIC | The average cost to reach 1,000 people. |
| CTR | NUMERIC | The percentage of times people saw your ad and performed a click (all). |
| Currency (duplicate) | TEXT | Currency that is used by your ad account. (duplicate) |
| Date | DATE | The dimension that determines how date-based data in a chart is handled (the time dimension). |
| Reporting Starts | DATE | The start date for your data. This is controlled by the date range you've selected for your reporting view. |
| Reporting Ends | DATE | The end date for your data. This is controlled by the date range you've selected for your reporting view. |
| ID of description asset | NUMERIC | The ID of the description asset involved in impression, click or action. |
| Device type | TEXT | The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting. |
| Designated Market Area | TEXT | DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company. |
| Estimated Ad Recall Lift Rate | NUMERIC | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
| Estimated Ad Recall Lift | NUMERIC | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
| Frequency | NUMERIC | The average number of times each person saw your ad. |
| Number of frequency | NUMERIC | The number of times an ad in your Reach and Frequency campaign was served to each person. |
| Gender | TEXT | Gender of people you've reached. People who don't list their gender are shown as 'not specified'. |
| Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. | TEXT | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM. |
| Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. | TEXT | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM. |
| ID of image asset | NUMERIC | The ID of the image asset involved in impression, click or action. |
| Ad Image URL | TEXT | A URL for the image for this creative. We save the image at this URL to the ad account's image library. |
| The device where your last ad was served to someone | TEXT | The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone. |
| Impressions | NUMERIC | The number of times your ads were on screen. |
| Ad Name (duplicate) | TEXT | The name of the ad being viewed in reporting (duplicate) |
| Ad Link | TEXT | The link where the user is taken to upon clicking on the ad. |
| Link Clicks (duplicate) | NUMERIC | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate) |
| ID of the url asset | NUMERIC | The ID of the URL asset involved in impression, click or action. |
| Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase | NUMERIC | (default attribution window). |
| Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Objective | TEXT | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads. |
| Outbound CTR | NUMERIC | The percentage of times people saw your ad and performed an outbound click (default attribution window). |
| Outbound CTR (1-day-click attribution window). | NUMERIC | The percentage of times people saw your ad and performed an outbound click (1-day-click attribution window). |
| Outbound CTR (1-day-view attribution window). | NUMERIC | The percentage of times people saw your ad and performed an outbound click (1-day-view attribution window). |
| Outbound CTR (7-day-click attribution window). | NUMERIC | The percentage of times people saw your ad and performed an outbound click (7-day-click attribution window). |
| Outbound CTR (data driven attribution window). | NUMERIC | The percentage of times people saw your ad and performed an outbound click (data driven attribution window). |
| Outbound Clicks | NUMERIC | The number of clicks on links that take people off Facebook-owned properties (default attribution window). |
| Outbound Clicks (1-day-click attribution window). | NUMERIC | The number of clicks on links that take people off Facebook-owned properties (1-day-click attribution window). |
| Outbound Clicks (1-day-view attribution window). | NUMERIC | The number of clicks on links that take people off Facebook-owned properties (1-day-view attribution window). |
| Outbound Clicks (7-day-click attribution window). | NUMERIC | The number of clicks on links that take people off Facebook-owned properties (7-day-click attribution window). |
| Outbound Clicks (data driven attribution window). | NUMERIC | The number of clicks on links that take people off Facebook-owned properties (data driven attribution window). |
| The ID of the place page | NUMERIC | The ID of the place page involved in impression or click. |
| Where your ad was shown within a platform | TEXT | Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed. |
| Platform your ad was shown | TEXT | Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network. |
| Reach | NUMERIC | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. |
| Regions where the people you've reached are located | TEXT | The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. |
| Amount Spent | NUMERIC | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
| ID of the title asset | NUMERIC | The ID of the title asset involved in impression, click or action. |
| Amount Spent (duplicate) | NUMERIC | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate) |
| Unique Adds of Payment Info | NUMERIC | The estimated number of people who submitted payment info (default attribution window). |
| Unique Adds of Payment Info (1-day-click attribution window). | NUMERIC | The estimated number of people who submitted payment info (1-day-click attribution window). |
| Unique Adds of Payment Info (1-day-view attribution window). | NUMERIC | The estimated number of people who submitted payment info (1-day-view attribution window). |
| Unique Adds of Payment Info (7-day-click attribution window). | NUMERIC | The estimated number of people who submitted payment info (7-day-click attribution window). |
| Unique Adds of Payment Info (data driven attribution window). | NUMERIC | The estimated number of people who submitted payment info (data driven attribution window). |
| Unique Actions Add To Cart | NUMERIC | (default attribution window). |
| Unique Actions Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Adds to Wishlist | NUMERIC | The estimated number of people who added items to their wishlist (default attribution window). |
| Unique Adds to Wishlist (1-day-click attribution window). | NUMERIC | The estimated number of people who added items to their wishlist (1-day-click attribution window). |
| Unique Adds to Wishlist (1-day-view attribution window). | NUMERIC | The estimated number of people who added items to their wishlist (1-day-view attribution window). |
| Unique Adds to Wishlist (7-day-click attribution window). | NUMERIC | The estimated number of people who added items to their wishlist (7-day-click attribution window). |
| Unique Adds to Wishlist (data driven attribution window). | NUMERIC | The estimated number of people who added items to their wishlist (data driven attribution window). |
| Unique Actions App Custom Event | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Activate App | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Activate App (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Activate App (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Activate App (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Activate App (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add Payment Info | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Cart | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Wishlist | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Complete Registration | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Complete Registration (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Complete Registration (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Content View | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Content View (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Content View (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Content View (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Content View (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Initiated Checkout | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Level Achieved | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Level Achieved (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Level Achieved (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Purchase | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Search | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Search (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Search (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Search (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Search (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Fb Mobile Tutorial Completion | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions App Custom Event.Other | NUMERIC | (default attribution window). |
| Unique Actions App Custom Event.Other (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions App Custom Event.Other (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions App Custom Event.Other (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions App Custom Event.Other (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Check-Ins | NUMERIC | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window). |
| Unique Check-Ins (1-day-click attribution window). | NUMERIC | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window). |
| Unique Check-Ins (1-day-view attribution window). | NUMERIC | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window). |
| Unique Check-Ins (7-day-click attribution window). | NUMERIC | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window). |
| Unique Check-Ins (data driven attribution window). | NUMERIC | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window). |
| Unique Post Comments | NUMERIC | The number of people with comments on your ads (default attribution window). |
| Unique Post Comments (1-day-click attribution window). | NUMERIC | The number of people with comments on your ads (1-day-click attribution window). |
| Unique Post Comments (1-day-view attribution window). | NUMERIC | The number of people with comments on your ads (1-day-view attribution window). |
| Unique Post Comments (7-day-click attribution window). | NUMERIC | The number of people with comments on your ads (7-day-click attribution window). |
| Unique Post Comments (data driven attribution window). | NUMERIC | The number of people with comments on your ads (data driven attribution window). |
| Unique Registrations Completed | NUMERIC | The estimated number of people who registered (default attribution window). |
| Unique Registrations Completed (1-day-click attribution window). | NUMERIC | The estimated number of people who registered (1-day-click attribution window). |
| Unique Registrations Completed (1-day-view attribution window). | NUMERIC | The estimated number of people who registered (1-day-view attribution window). |
| Unique Registrations Completed (7-day-click attribution window). | NUMERIC | The estimated number of people who registered (7-day-click attribution window). |
| Unique Registrations Completed (data driven attribution window). | NUMERIC | The estimated number of people who registered (data driven attribution window). |
| Unique Checkouts Initiated | NUMERIC | The estimated number of people who initiated checkouts (default attribution window). |
| Unique Checkouts Initiated (1-day-click attribution window). | NUMERIC | The estimated number of people who initiated checkouts (1-day-click attribution window). |
| Unique Checkouts Initiated (1-day-view attribution window). | NUMERIC | The estimated number of people who initiated checkouts (1-day-view attribution window). |
| Unique Checkouts Initiated (7-day-click attribution window). | NUMERIC | The estimated number of people who initiated checkouts (7-day-click attribution window). |
| Unique Checkouts Initiated (data driven attribution window). | NUMERIC | The estimated number of people who initiated checkouts (data driven attribution window). |
| Unique Landing Page Views | NUMERIC | The number of people who caused a landing page view (default attribution window). |
| Unique Landing Page Views (1-day-click attribution window). | NUMERIC | The number of people who caused a landing page view (1-day-click attribution window). |
| Unique Landing Page Views (1-day-view attribution window). | NUMERIC | The number of people who caused a landing page view (1-day-view attribution window). |
| Unique Landing Page Views (7-day-click attribution window). | NUMERIC | The number of people who caused a landing page view (7-day-click attribution window). |
| Unique Landing Page Views (data driven attribution window). | NUMERIC | The number of people who caused a landing page view (data driven attribution window). |
| Unique Leads | NUMERIC | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window). |
| Unique Leads (1-day-click attribution window). | NUMERIC | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window). |
| Unique Leads (1-day-view attribution window). | NUMERIC | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window). |
| Unique Leads (7-day-click attribution window). | NUMERIC | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window). |
| Unique Leads (data driven attribution window). | NUMERIC | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window). |
| Unique Page Likes | NUMERIC | The number of people with likes of your Facebook Page attributed to your ads (default attribution window). |
| Unique Page Likes (1-day-click attribution window). | NUMERIC | The number of people with likes of your Facebook Page attributed to your ads (1-day-click attribution window). |
| Unique Page Likes (1-day-view attribution window). | NUMERIC | The number of people with likes of your Facebook Page attributed to your ads (1-day-view attribution window). |
| Unique Page Likes (7-day-click attribution window). | NUMERIC | The number of people with likes of your Facebook Page attributed to your ads (7-day-click attribution window). |
| Unique Page Likes (data driven attribution window). | NUMERIC | The number of people with likes of your Facebook Page attributed to your ads (data driven attribution window). |
| Unique Link Clicks | NUMERIC | The number of people who performed a link click (default attribution window). |
| Unique Link Clicks (1-day-click attribution window). | NUMERIC | The number of people who performed a link click (1-day-click attribution window). |
| Unique Link Clicks (1-day-view attribution window). | NUMERIC | The number of people who performed a link click (1-day-view attribution window). |
| Unique Link Clicks (7-day-click attribution window). | NUMERIC | The number of people who performed a link click (7-day-click attribution window). |
| Unique Link Clicks (data driven attribution window). | NUMERIC | The number of people who performed a link click (data driven attribution window). |
| Unique Mobile App Installs | NUMERIC | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window). |
| Unique Mobile App Installs (1-day-click attribution window). | NUMERIC | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window). |
| Unique Mobile App Installs (1-day-view attribution window). | NUMERIC | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window). |
| Unique Mobile App Installs (7-day-click attribution window). | NUMERIC | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window). |
| Unique Mobile App Installs (data driven attribution window). | NUMERIC | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window). |
| Unique Website Conversions | NUMERIC | The number of unique people who with conversion events attributed to your ads (estimated) (default attribution window). |
| Unique Website Conversions (1-day-click attribution window). | NUMERIC | The number of unique people who with conversion events attributed to your ads (estimated) (1-day-click attribution window). |
| Unique Website Conversions (1-day-view attribution window). | NUMERIC | The number of unique people who with conversion events attributed to your ads (estimated) (1-day-view attribution window). |
| Unique Website Conversions (7-day-click attribution window). | NUMERIC | The number of unique people who with conversion events attributed to your ads (estimated) (7-day-click attribution window). |
| Unique Website Conversions (data driven attribution window). | NUMERIC | The number of unique people who with conversion events attributed to your ads (estimated) (data driven attribution window). |
| Unique Website Adds of Payment Info | NUMERIC | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Adds of Payment Info (1-day-click attribution window). | NUMERIC | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Adds of Payment Info (1-day-view attribution window). | NUMERIC | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Adds of Payment Info (7-day-click attribution window). | NUMERIC | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Adds of Payment Info (data driven attribution window). | NUMERIC | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Adds to Cart | NUMERIC | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Adds to Cart (1-day-click attribution window). | NUMERIC | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Adds to Cart (1-day-view attribution window). | NUMERIC | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Adds to Cart (7-day-click attribution window). | NUMERIC | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Adds to Cart (data driven attribution window). | NUMERIC | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Adds to Wishlist | NUMERIC | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Adds to Wishlist (1-day-click attribution window). | NUMERIC | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Adds to Wishlist (1-day-view attribution window). | NUMERIC | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Adds to Wishlist (7-day-click attribution window). | NUMERIC | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Adds to Wishlist (data driven attribution window). | NUMERIC | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Registrations Completed | NUMERIC | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Registrations Completed (1-day-click attribution window). | NUMERIC | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Registrations Completed (1-day-view attribution window). | NUMERIC | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Registrations Completed (7-day-click attribution window). | NUMERIC | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Registrations Completed (data driven attribution window). | NUMERIC | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Checkouts Initiated | NUMERIC | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Checkouts Initiated (1-day-click attribution window). | NUMERIC | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Checkouts Initiated (1-day-view attribution window). | NUMERIC | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Checkouts Initiated (7-day-click attribution window). | NUMERIC | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Checkouts Initiated (data driven attribution window). | NUMERIC | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Leads | NUMERIC | The number of people with lead events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Leads (1-day-click attribution window). | NUMERIC | The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Leads (1-day-view attribution window). | NUMERIC | The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Leads (7-day-click attribution window). | NUMERIC | The number of people with lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Leads (data driven attribution window). | NUMERIC | The number of people with lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Purchases | NUMERIC | The number of people with purchase events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Purchases (1-day-click attribution window). | NUMERIC | The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Purchases (1-day-view attribution window). | NUMERIC | The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Purchases (7-day-click attribution window). | NUMERIC | The number of people with purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Purchases (data driven attribution window). | NUMERIC | The number of people with purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Searches | NUMERIC | The number of people with search events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Searches (1-day-click attribution window). | NUMERIC | The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Searches (1-day-view attribution window). | NUMERIC | The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Searches (7-day-click attribution window). | NUMERIC | The number of people with search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Searches (data driven attribution window). | NUMERIC | The number of people with search events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Website Content Views | NUMERIC | The number of people with view content events tracked by the pixel on your website and attributed to your ads (default attribution window). |
| Unique Website Content Views (1-day-click attribution window). | NUMERIC | The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window). |
| Unique Website Content Views (1-day-view attribution window). | NUMERIC | The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window). |
| Unique Website Content Views (7-day-click attribution window). | NUMERIC | The number of people with view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window). |
| Unique Website Content Views (data driven attribution window). | NUMERIC | The number of people with view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window). |
| Unique Achievements Unlocked | NUMERIC | The estimated number of people who unlocked achievements (default attribution window). |
| Unique Achievements Unlocked (1-day-click attribution window). | NUMERIC | The estimated number of people who unlocked achievements (1-day-click attribution window). |
| Unique Achievements Unlocked (1-day-view attribution window). | NUMERIC | The estimated number of people who unlocked achievements (1-day-view attribution window). |
| Unique Achievements Unlocked (7-day-click attribution window). | NUMERIC | The estimated number of people who unlocked achievements (7-day-click attribution window). |
| Unique Achievements Unlocked (data driven attribution window). | NUMERIC | The estimated number of people who unlocked achievements (data driven attribution window). |
| Unique App Activations | NUMERIC | The estimated number of people who performed app activations (default attribution window). |
| Unique App Activations (1-day-click attribution window). | NUMERIC | The estimated number of people who performed app activations (1-day-click attribution window). |
| Unique App Activations (1-day-view attribution window). | NUMERIC | The estimated number of people who performed app activations (1-day-view attribution window). |
| Unique App Activations (7-day-click attribution window). | NUMERIC | The estimated number of people who performed app activations (7-day-click attribution window). |
| Unique App Activations (data driven attribution window). | NUMERIC | The estimated number of people who performed app activations (data driven attribution window). |
| Unique Adds to Cart | NUMERIC | The estimated number of people who added items to their cart (default attribution window). |
| Unique Adds to Cart (1-day-click attribution window). | NUMERIC | The estimated number of people who added items to their cart (1-day-click attribution window). |
| Unique Adds to Cart (1-day-view attribution window). | NUMERIC | The estimated number of people who added items to their cart (1-day-view attribution window). |
| Unique Adds to Cart (7-day-click attribution window). | NUMERIC | The estimated number of people who added items to their cart (7-day-click attribution window). |
| Unique Adds to Cart (data driven attribution window). | NUMERIC | The estimated number of people who added items to their cart (data driven attribution window). |
| Unique App Installs | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Unique App Installs (1-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Unique App Installs (1-day-view attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Unique App Installs (7-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Unique App Installs (data driven attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Unique Registrations Completed | NUMERIC | The estimated number of people who registered (default attribution window). |
| Unique Registrations Completed (1-day-click attribution window). | NUMERIC | The estimated number of people who registered (1-day-click attribution window). |
| Unique Registrations Completed (1-day-view attribution window). | NUMERIC | The estimated number of people who registered (1-day-view attribution window). |
| Unique Registrations Completed (7-day-click attribution window). | NUMERIC | The estimated number of people who registered (7-day-click attribution window). |
| Unique Registrations Completed (data driven attribution window). | NUMERIC | The estimated number of people who registered (data driven attribution window). |
| Unique Actions Omni Custom | NUMERIC | (default attribution window). |
| Unique Actions Omni Custom (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Omni Custom (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Omni Custom (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Omni Custom (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Checkouts Initiated | NUMERIC | The estimated number of people who initiated checkouts (default attribution window). |
| Unique Checkouts Initiated (1-day-click attribution window). | NUMERIC | The estimated number of people who initiated checkouts (1-day-click attribution window). |
| Unique Checkouts Initiated (1-day-view attribution window). | NUMERIC | The estimated number of people who initiated checkouts (1-day-view attribution window). |
| Unique Checkouts Initiated (7-day-click attribution window). | NUMERIC | The estimated number of people who initiated checkouts (7-day-click attribution window). |
| Unique Checkouts Initiated (data driven attribution window). | NUMERIC | The estimated number of people who initiated checkouts (data driven attribution window). |
| Unique Levels Completed | NUMERIC | The estimated number of people who achieved levels (default attribution window). |
| Unique Levels Completed (1-day-click attribution window). | NUMERIC | The estimated number of people who achieved levels (1-day-click attribution window). |
| Unique Levels Completed (1-day-view attribution window). | NUMERIC | The estimated number of people who achieved levels (1-day-view attribution window). |
| Unique Levels Completed (7-day-click attribution window). | NUMERIC | The estimated number of people who achieved levels (7-day-click attribution window). |
| Unique Levels Completed (data driven attribution window). | NUMERIC | The estimated number of people who achieved levels (data driven attribution window). |
| Unique Purchases | NUMERIC | The estimated number of people who completed at least one purchase (default attribution window). |
| Unique Purchases (1-day-click attribution window). | NUMERIC | The estimated number of people who completed at least one purchase (1-day-click attribution window). |
| Unique Purchases (1-day-view attribution window). | NUMERIC | The estimated number of people who completed at least one purchase (1-day-view attribution window). |
| Unique Purchases (7-day-click attribution window). | NUMERIC | The estimated number of people who completed at least one purchase (7-day-click attribution window). |
| Unique Purchases (data driven attribution window). | NUMERIC | The estimated number of people who completed at least one purchase (data driven attribution window). |
| Unique Ratings Submitted | NUMERIC | The estimated number of people who submitted ratings (default attribution window). |
| Unique Ratings Submitted (1-day-click attribution window). | NUMERIC | The estimated number of people who submitted ratings (1-day-click attribution window). |
| Unique Ratings Submitted (1-day-view attribution window). | NUMERIC | The estimated number of people who submitted ratings (1-day-view attribution window). |
| Unique Ratings Submitted (7-day-click attribution window). | NUMERIC | The estimated number of people who submitted ratings (7-day-click attribution window). |
| Unique Ratings Submitted (data driven attribution window). | NUMERIC | The estimated number of people who submitted ratings (data driven attribution window). |
| Unique Searches | NUMERIC | The estimated number of people who searched (default attribution window). |
| Unique Searches (1-day-click attribution window). | NUMERIC | The estimated number of people who searched (1-day-click attribution window). |
| Unique Searches (1-day-view attribution window). | NUMERIC | The estimated number of people who searched (1-day-view attribution window). |
| Unique Searches (7-day-click attribution window). | NUMERIC | The estimated number of people who searched (7-day-click attribution window). |
| Unique Searches (data driven attribution window). | NUMERIC | The estimated number of people who searched (data driven attribution window). |
| Unique Credit Spends | NUMERIC | The estimated number of people who spent credits (default attribution window). |
| Unique Credit Spends (1-day-click attribution window). | NUMERIC | The estimated number of people who spent credits (1-day-click attribution window). |
| Unique Credit Spends (1-day-view attribution window). | NUMERIC | The estimated number of people who spent credits (1-day-view attribution window). |
| Unique Credit Spends (7-day-click attribution window). | NUMERIC | The estimated number of people who spent credits (7-day-click attribution window). |
| Unique Credit Spends (data driven attribution window). | NUMERIC | The estimated number of people who spent credits (data driven attribution window). |
| Unique Tutorials Completed | NUMERIC | The estimated number of people who completed tutorials (default attribution window). |
| Unique Tutorials Completed (1-day-click attribution window). | NUMERIC | The estimated number of people who completed tutorials (1-day-click attribution window). |
| Unique Tutorials Completed (1-day-view attribution window). | NUMERIC | The estimated number of people who completed tutorials (1-day-view attribution window). |
| Unique Tutorials Completed (7-day-click attribution window). | NUMERIC | The estimated number of people who completed tutorials (7-day-click attribution window). |
| Unique Tutorials Completed (data driven attribution window). | NUMERIC | The estimated number of people who completed tutorials (data driven attribution window). |
| Unique Content Views | NUMERIC | The estimated number of people who viewed content (default attribution window). |
| Unique Content Views (1-day-click attribution window). | NUMERIC | The estimated number of people who viewed content (1-day-click attribution window). |
| Unique Content Views (1-day-view attribution window). | NUMERIC | The estimated number of people who viewed content (1-day-view attribution window). |
| Unique Content Views (7-day-click attribution window). | NUMERIC | The estimated number of people who viewed content (7-day-click attribution window). |
| Unique Content Views (data driven attribution window). | NUMERIC | The estimated number of people who viewed content (data driven attribution window). |
| Unique On-Facebook Workflow Completions | NUMERIC | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window). |
| Unique On-Facebook Workflow Completions (1-day-click attribution window). | NUMERIC | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window). |
| Unique On-Facebook Workflow Completions (1-day-view attribution window). | NUMERIC | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window). |
| Unique On-Facebook Workflow Completions (7-day-click attribution window). | NUMERIC | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window). |
| Unique On-Facebook Workflow Completions (data driven attribution window). | NUMERIC | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window). |
| Unique Blocked Messaging Connections | NUMERIC | The number of people that blocked a messaging connection with your business, attributed to your ads (default attribution window). |
| Unique Blocked Messaging Connections (1-day-click attribution window). | NUMERIC | The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window). |
| Unique Blocked Messaging Connections (1-day-view attribution window). | NUMERIC | The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window). |
| Unique Blocked Messaging Connections (7-day-click attribution window). | NUMERIC | The number of people that blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window). |
| Unique Blocked Messaging Connections (data driven attribution window). | NUMERIC | The number of people that blocked a messaging connection with your business, attributed to your ads (data driven attribution window). |
| Unique On-Facebook Purchases | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Unique On-Facebook Purchases (1-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Unique On-Facebook Purchases (1-day-view attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Unique On-Facebook Purchases (7-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Unique On-Facebook Purchases (data driven attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Unique Actions Onsite Web Add To Cart | NUMERIC | (default attribution window). |
| Unique Actions Onsite Web Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Onsite Web Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Onsite Web Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Onsite Web Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions Onsite Web App Add To Cart | NUMERIC | (default attribution window). |
| Unique Actions Onsite Web App Add To Cart (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Onsite Web App Add To Cart (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Onsite Web App Add To Cart (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Onsite Web App Add To Cart (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions Onsite Web App Purchase | NUMERIC | (default attribution window). |
| Unique Actions Onsite Web App Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Onsite Web App Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Onsite Web App Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Onsite Web App Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Actions Onsite Web Purchase | NUMERIC | (default attribution window). |
| Unique Actions Onsite Web Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Onsite Web Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Onsite Web Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Onsite Web Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Page Engagement | NUMERIC | The number of people who took action on your Facebook Page and its posts, attributed to your ads (default attribution window). |
| Unique Page Engagement (1-day-click attribution window). | NUMERIC | The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window). |
| Unique Page Engagement (1-day-view attribution window). | NUMERIC | The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window). |
| Unique Page Engagement (7-day-click attribution window). | NUMERIC | The number of people who took action on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window). |
| Unique Page Engagement (data driven attribution window). | NUMERIC | The number of people who took action on your Facebook Page and its posts, attributed to your ads (data driven attribution window). |
| Unique Photo Views | NUMERIC | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window). |
| Unique Photo Views (1-day-click attribution window). | NUMERIC | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window). |
| Unique Photo Views (1-day-view attribution window). | NUMERIC | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window). |
| Unique Photo Views (7-day-click attribution window). | NUMERIC | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window). |
| Unique Photo Views (data driven attribution window). | NUMERIC | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window). |
| Unique Post Engagement | NUMERIC | The total number of people who took actions involving your ads (default attribution window). |
| Unique Post Engagement (1-day-click attribution window). | NUMERIC | The total number of people who took actions involving your ads (1-day-click attribution window). |
| Unique Post Engagement (1-day-view attribution window). | NUMERIC | The total number of people who took actions involving your ads (1-day-view attribution window). |
| Unique Post Engagement (7-day-click attribution window). | NUMERIC | The total number of people who took actions involving your ads (7-day-click attribution window). |
| Unique Post Engagement (data driven attribution window). | NUMERIC | The total number of people who took actions involving your ads (data driven attribution window). |
| Unique Post Reactions | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Unique Post Reactions (1-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Unique Post Reactions (1-day-view attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Unique Post Reactions (7-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Unique Post Reactions (data driven attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Unique Actions Purchase | NUMERIC | (default attribution window). |
| Unique Actions Purchase (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Purchase (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Purchase (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Purchase (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique Event Responses | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window). |
| Unique Event Responses (1-day-click attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window). |
| Unique Event Responses (1-day-view attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window). |
| Unique Event Responses (7-day-click attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window). |
| Unique Event Responses (data driven attribution window). | NUMERIC | The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window). |
| Unique Actions Search | NUMERIC | (default attribution window). |
| Unique Actions Search (1-day-click attribution window). | NUMERIC | (1-day-click attribution window). |
| Unique Actions Search (1-day-view attribution window). | NUMERIC | (1-day-view attribution window). |
| Unique Actions Search (7-day-click attribution window). | NUMERIC | (7-day-click attribution window). |
| Unique Actions Search (data driven attribution window). | NUMERIC | (data driven attribution window). |
| Unique 3-Second Continuous Video Plays | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (default attribution window). |
| Unique 3-Second Continuous Video Plays (1-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window). |
| Unique 3-Second Continuous Video Plays (1-day-view attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window). |
| Unique 3-Second Continuous Video Plays (7-day-click attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window). |
| Unique 3-Second Continuous Video Plays (data driven attribution window). | NUMERIC | The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window). |
| Unique Content Views | NUMERIC | The estimated number of people who viewed content (default attribution window). |
| Unique Content Views (1-day-click attribution window). | NUMERIC | The estimated number of people who viewed content (1-day-click attribution window). |
| Unique Content Views (1-day-view attribution window). | NUMERIC | The estimated number of people who viewed content (1-day-view attribution window). |
| Unique Content Views (7-day-click attribution window). | NUMERIC | The estimated number of people who viewed content (7-day-click attribution window). |
| Unique Content Views (data driven attribution window). | NUMERIC | The estimated number of people who viewed content (data driven attribution window). |
| Unique Clicks | NUMERIC | The number of people who performed a click (all). |
| Unique CTR | NUMERIC | The percentage of people who saw your ad and performed a unique click (all). |
| Unique CTR | NUMERIC | The percentage of people who saw your ad and performed a link click. |
| Unique Outbound CTR | NUMERIC | The percentage of people who saw your ad and performed an outbound click (default attribution window). |
| Unique Outbound CTR (1-day-click attribution window). | NUMERIC | The percentage of people who saw your ad and performed an outbound click (1-day-click attribution window). |
| Unique Outbound CTR (1-day-view attribution window). | NUMERIC | The percentage of people who saw your ad and performed an outbound click (1-day-view attribution window). |
| Unique Outbound CTR (7-day-click attribution window). | NUMERIC | The percentage of people who saw your ad and performed an outbound click (7-day-click attribution window). |
| Unique Outbound CTR (data driven attribution window). | NUMERIC | The percentage of people who saw your ad and performed an outbound click (data driven attribution window). |
| Unique Outbound Clicks | NUMERIC | The number of people who performed an outbound click (default attribution window). |
| Unique Outbound Clicks (1-day-click attribution window). | NUMERIC | The number of people who performed an outbound click (1-day-click attribution window). |
| Unique Outbound Clicks (1-day-view attribution window). | NUMERIC | The number of people who performed an outbound click (1-day-view attribution window). |
| Unique Outbound Clicks (7-day-click attribution window). | NUMERIC | The number of people who performed an outbound click (7-day-click attribution window). |
| Unique Outbound Clicks (data driven attribution window). | NUMERIC | The number of people who performed an outbound click (data driven attribution window). |
| URL Tags | TEXT | A set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only. |
| Video 30 Sec Watched Actions | NUMERIC | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (default attribution window). |
| Video 30 Sec Watched Actions (1-day-click attribution window). | NUMERIC | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (1-day-click attribution window). |
| Video 30 Sec Watched Actions (1-day-view attribution window). | NUMERIC | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (1-day-view attribution window). |
| Video 30 Sec Watched Actions (7-day-click attribution window). | NUMERIC | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (7-day-click attribution window). |
| Video 30 Sec Watched Actions (data driven attribution window). | NUMERIC | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (data driven attribution window). |
| Video Average Play Time | NUMERIC | The average time a video was played, including any time spent replaying the video for a single impression (default attribution window). |
| Video Average Play Time (1-day-click attribution window). | NUMERIC | The average time a video was played, including any time spent replaying the video for a single impression (1-day-click attribution window). |
| Video Average Play Time (1-day-view attribution window). | NUMERIC | The average time a video was played, including any time spent replaying the video for a single impression (1-day-view attribution window). |
| Video Average Play Time (7-day-click attribution window). | NUMERIC | The average time a video was played, including any time spent replaying the video for a single impression (7-day-click attribution window). |
| Video Average Play Time (data driven attribution window). | NUMERIC | The average time a video was played, including any time spent replaying the video for a single impression (data driven attribution window). |
| Video Plays at 100 percent | NUMERIC | The number of times your video was played at 100% of its length, including plays that skipped to this point (default attribution window). |
| Video Plays at 100 percent (1-day-click attribution window). | NUMERIC | The number of times your video was played at 100% of its length, including plays that skipped to this point (1-day-click attribution window). |
| Video Plays at 100 percent (1-day-view attribution window). | NUMERIC | The number of times your video was played at 100% of its length, including plays that skipped to this point (1-day-view attribution window). |
| Video Plays at 100 percent (7-day-click attribution window). | NUMERIC | The number of times your video was played at 100% of its length, including plays that skipped to this point (7-day-click attribution window). |
| Video Plays at 100 percent (data driven attribution window). | NUMERIC | The number of times your video was played at 100% of its length, including plays that skipped to this point (data driven attribution window). |
| Video Plays at 25 percent | NUMERIC | The number of times your video was played at 25% of its length, including plays that skipped to this point (default attribution window). |
| Video Plays at 25 percent (1-day-click attribution window). | NUMERIC | The number of times your video was played at 25% of its length, including plays that skipped to this point (1-day-click attribution window). |
| Video Plays at 25 percent (1-day-view attribution window). | NUMERIC | The number of times your video was played at 25% of its length, including plays that skipped to this point (1-day-view attribution window). |
| Video Plays at 25 percent (7-day-click attribution window). | NUMERIC | The number of times your video was played at 25% of its length, including plays that skipped to this point (7-day-click attribution window). |
| Video Plays at 25 percent (data driven attribution window). | NUMERIC | The number of times your video was played at 25% of its length, including plays that skipped to this point (data driven attribution window). |
| Video Plays at 50 percent | NUMERIC | The number of times your video was played at 50% of its length, including plays that skipped to this point (default attribution window). |
| Video Plays at 50 percent (1-day-click attribution window). | NUMERIC | The number of times your video was played at 50% of its length, including plays that skipped to this point (1-day-click attribution window). |
| Video Plays at 50 percent (1-day-view attribution window). | NUMERIC | The number of times your video was played at 50% of its length, including plays that skipped to this point (1-day-view attribution window). |
| Video Plays at 50 percent (7-day-click attribution window). | NUMERIC | The number of times your video was played at 50% of its length, including plays that skipped to this point (7-day-click attribution window). |
| Video Plays at 50 percent (data driven attribution window). | NUMERIC | The number of times your video was played at 50% of its length, including plays that skipped to this point (data driven attribution window). |
| Video Plays at 75 percent | NUMERIC | The number of times your video was played at 75% of its length, including plays that skipped to this point (default attribution window). |
| Video Plays at 75 percent (1-day-click attribution window). | NUMERIC | The number of times your video was played at 75% of its length, including plays that skipped to this point (1-day-click attribution window). |
| Video Plays at 75 percent (1-day-view attribution window). | NUMERIC | The number of times your video was played at 75% of its length, including plays that skipped to this point (1-day-view attribution window). |
| Video Plays at 75 percent (7-day-click attribution window). | NUMERIC | The number of times your video was played at 75% of its length, including plays that skipped to this point (7-day-click attribution window). |
| Video Plays at 75 percent (data driven attribution window). | NUMERIC | The number of times your video was played at 75% of its length, including plays that skipped to this point (data driven attribution window). |
| Video Plays at 95 percent | NUMERIC | The number of times your video was played at 95% of its length, including plays that skipped to this point (default attribution window). |
| Video Plays at 95 percent (1-day-click attribution window). | NUMERIC | The number of times your video was played at 95% of its length, including plays that skipped to this point (1-day-click attribution window). |
| Video Plays at 95 percent (1-day-view attribution window). | NUMERIC | The number of times your video was played at 95% of its length, including plays that skipped to this point (1-day-view attribution window). |
| Video Plays at 95 percent (7-day-click attribution window). | NUMERIC | The number of times your video was played at 95% of its length, including plays that skipped to this point (7-day-click attribution window). |
| Video Plays at 95 percent (data driven attribution window). | NUMERIC | The number of times your video was played at 95% of its length, including plays that skipped to this point (data driven attribution window). |
| Video Plays | NUMERIC | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (default attribution window). |
| Video Plays (1-day-click attribution window). | NUMERIC | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (1-day-click attribution window). |
| Video Plays (1-day-view attribution window). | NUMERIC | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (1-day-view attribution window). |
| Video Plays (7-day-click attribution window). | NUMERIC | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (7-day-click attribution window). |
| Video Plays (data driven attribution window). | NUMERIC | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (data driven attribution window). |
| CTR | NUMERIC | The percentage of times people saw your ad and performed a link click (default attribution window). |
| CTR (1-day-click attribution window). | NUMERIC | The percentage of times people saw your ad and performed a link click (1-day-click attribution window). |
| CTR (1-day-view attribution window). | NUMERIC | The percentage of times people saw your ad and performed a link click (1-day-view attribution window). |
| CTR (7-day-click attribution window). | NUMERIC | The percentage of times people saw your ad and performed a link click (7-day-click attribution window). |
| CTR (data driven attribution window). | NUMERIC | The percentage of times people saw your ad and performed a link click (data driven attribution window). |
| Website Purchase ROAS | NUMERIC | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (default attribution window). |
| Website Purchase ROAS (1-day-click attribution window). | NUMERIC | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (1-day-click attribution window). |
| Website Purchase ROAS (1-day-view attribution window). | NUMERIC | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (1-day-view attribution window). |
| Website Purchase ROAS (7-day-click attribution window). | NUMERIC | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (7-day-click attribution window). |
| Website Purchase ROAS (data driven attribution window). | NUMERIC | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (data driven attribution window). |
