Facebook Ads Google Data Studio Connector by Windsor.ai

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About the Connector

The connector pulls Metrics and Dimensions for Facebook Ad Insights. The Insights are retrieved at Ad Level.

There are 300+ Metrics and Dimensions exposed by this connector. Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

The user should have a valid Facebook login ID and at least one ad account attached to that Facebook login ID.

Our privacy policy and terms of use: https://www.windsor.ai/privacy-statement/

Facebook Ads Google Data Studio Templates

Available metrics and dimensions

Name Type Description
Ad ID Dimension
The unique ID of the ad that you’re viewing in reporting.
Ad name Dimension
The name of the ad that you’re viewing in the report.
Campaign ID Dimension
Campaign name Dimension
Ad set ID Dimension
The unique ID of the ad set you’re viewing in reports.
Ad set name Dimension
The name of the ad set that you’re viewing in reporting.
Account currency Dimension
Date Dimension
Date, e.g. 20170131
Day of week Dimension
Month Dimension Month, e.g. 6
Account name Dimension
Account ID Dimension
Engagement Rate Ranking (text) Dimension
Ad’s expected engagement rate compared with ads competing for the same audience.
Conversion Rate Ranking (text) Dimension
Ad’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience.
Week (Mon-Sun) Dimension
ISO week number, e.g. 51
Week (Sun-Sat) Dimension
US week number, e.g. 51
Year Dimension Year, e.g. 2017
Year & month Dimension
Year and month, e.g. 2017|06
Year of week (Mon-Sun) Dimension
Year of week (Sun-Sat) Dimension
Year & week (Sun-Sat) Dimension
Year and week for US weeks, e.g. 2017|08
Year & week (Mon-Sun) Dimension
Year and week for ISO weeks, e.g. 2017|08
Mobile app achievements unlocked Metric
Mobile app sessions Metric
Mobile app adds of payment info Metric
Mobile app adds to cart Metric
Mobile app adds to wishlist Metric
Mobile app registrations completed Metric
Mobile app content views Metric
Mobile app checkouts initiated Metric
Mobile app levels completed Metric
Mobile app purchases Metric
Mobile app ratings submitted Metric
Mobile app searches Metric
Mobile app credits spent Metric
Mobile app tutorials completed Metric
Other mobile app actions Metric
Desktop app engagements Metric
Desktop app installs Metric
Desktop app story engagements Metric
Desktop app uses Metric
Check-ins Metric
Post comments Metric
Credit spends Metric
Game plays Metric
Leads (form) Metric
Page likes Metric
Link clicks Metric
Mobile app installs Metric
Page engagements Metric
Photo views Metric
Post shares Metric
Post engagements Metric
Post reactions Metric
Event responses Metric
Page subscribes Metric
Page subscribe actions
Credits spent conversion value Metric
Mobile app checkouts conversion value Metric
Mobile app purchases conversion value Metric
Mobile app credits spent conversion value Metric
Conversion value within 1 day of click Metric
Conversion value within 1 day of view Metric
Conversion value within 28 days of click Metric
Conversion value within 28 days of view Metric
Conversion value within 7 days of click Metric
Conversion value within 7 days of view Metric
Clicks to play video Metric
Three-second video views Metric
Actions Metric
Conversions within 1 day of click Metric
Conversions within 1 day of view Metric
Conversions within 28 days of click Metric
Conversions within 28 days of view Metric
Conversions within 7 days of click Metric
Conversions within 7 days of view Metric
Total action value Metric
Mobile app adds to cart conversion value Metric
The conversion value of cart adds made on mobile platforms
Blocked message conversations Metric
Avg. canvas view ratio Metric
The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Avg. canvas view time Metric
The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Clicks (all) Metric
Cost per ten-second video view Metric
Cost per three-second video view Metric
Cost per app install Metric
Cost per check-in Metric
Cost per credit spend action Metric
Cost per desktop app engagement Metric
Cost per desktop app install Metric
Cost per desktop app story engagement Metric
Cost per desktop app use Metric
Cost per estimated ad recall lift (people) Metric
The average cost for each estimated ad recall lift. This Metric is only available for assets in the Brand Awareness Objective.
Cost per event response Metric
Cost per game play Metric
Cost per landing page view Metric
Cost per lead (form) Metric
Cost per messaging reply Metric
Cost per mobile app achievement unlocked Metric
Cost per mobile app add to basket Metric
Cost per mobile app add to wishlist Metric
Cost per mobile app checkout initiated Metric
Cost per mobile app content view Metric
Cost per mobile app credit spent Metric
Cost per mobile app install Metric
Cost per mobile app level completed Metric
Cost per mobile app payment info add Metric
Cost per mobile app purchase Metric
Cost per mobile app rating submitted Metric
Cost per mobile app registration completed Metric
Cost per mobile app search Metric
Cost per mobile app tutorial completed Metric
Cost per new messaging conversation Metric
Cost per website checkout initiated (conversion tracking pixel) (Deprecated) Metric
Please note that this field will be removed on 2019-05-13.
Cost per website lead (conversion tracking pixel) (Deprecated) Metric
Please note that this field will be removed on 2019-05-13.
Cost per website registration (conversion tracking pixel) (Deprecated) Metric
Please note that this field will be removed on 2019-05-13.
Cost per website checkout initiated Metric
Cost per website checkout initiated.
Cost per on-Facebook purchase Metric
Cost per workflow completion on Facebook Metric
Cost per other mobile app action Metric
Cost per other unique mobile app action Metric
Cost per page engagement Metric
Cost per page like Metric
Cost per photo view Metric
Cost per post comment Metric
Cost per post engagement Metric
Cost per post reaction Metric
Cost per post share Metric
Cost per store visit Metric
Cost per ThruPlay Metric
The average cost for each ThruPlay.
Cost per unique page engagement Metric
Cost per unique check-in Metric
Cost per unique credit spend action Metric
Cost per unique desktop app engagement Metric
Cost per unique desktop app install Metric
Cost per unique desktop app story engagement Metric
Cost per unique desktop app use Metric
Cost per unique event response Metric
Cost per unique game play Metric
Cost per unique mobile app achievement unlocked Metric
Cost per unique mobile app action Metric
Cost per unique mobile app add to basket Metric
Cost per unique mobile app add to wishlist Metric
Cost per unique mobile app checkout initiated Metric
Cost per unique mobile app content view Metric
Cost per unique mobile app credit spent Metric
Cost per unique mobile app install Metric
Cost per unique mobile app level completed Metric
Cost per unique mobile app payment info add Metric
Cost per unique mobile app purchase Metric
Cost per unique mobile app rating submitted Metric
Cost per unique mobile app registration completed Metric
Cost per unique mobile app search Metric
Cost per unique mobile app tutorial completed Metric
Cost per unique page like Metric
Cost per unique photo view Metric
Cost per unique post comment Metric
Cost per unique post engagement Metric
Cost per unique post reaction Metric
Cost per unique post share Metric
Cost per website add of payment info Metric
Cost per website add to cart Metric
Cost per website add to wishlist Metric
Cost per website registration completed Metric
Cost per website conversion Metric
Cost per website custom conversion Metric
Cost per website lead Metric
Cost per website purchase Metric
Cost per website search Metric
Cost per website content views Metric
Cost per any action Metric
CPC (all) Metric
CPC (link) Metric
CPM Metric
The average cost for 1,000 impressions.
Cost per outbound click Metric
Cost per 1000 people reached Metric
CTR (all) Metric
Estimated ad recall lift rate Metric
The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This Metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift (people) Metric
An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This Metric is only available for assets in the Brand Awareness Objective.
Frequency Metric
The average number of times each person saw your ad.
Impressions Metric
The number of times your ads were on screen
Inline link clicks Metric
The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Inline post engagement Metric
The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Landing page views Metric
CTR (link) Metric
New messaging conversations within 7 days Metric
Website conversion value Metric
Website adds of payment info conversion value Metric
Website adds to cart conversion value Metric
Website adds to wishlist conversion value Metric
Website registrations completed conversion value Metric
Website custom conversions value Metric
Website checkouts initiated conversion value Metric
Website leads conversion value Metric
Website purchases conversion value Metric
Website searches conversion value Metric
Website content views conversion value Metric
Website conversions Metric
Website adds of payment info Metric
Website adds to cart Metric
Website adds to wishlist Metric
Website registrations completed Metric
Website custom conversions Metric
Website checkouts initiated Metric
Website leads Metric
Website purchases Metric
Website searches Metric
Website content views Metric
Conversion value of purchase on Facebook Metric
On-Facebook purchases Metric
On-Facebook workflow completion Metric
Conversion value of workflow completion on Facebook Metric
Outbound clicks Metric
The number of clicks on links that take people off Facebook-owned properties.
Outbound CTR Metric
Quality ranking Metric
Ad’s perceived quality compared with ads competing for the same audience.
Reach Metric
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Relevance score Metric
A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions.
Return on ad spend (ROAS) Metric
Social spend Metric
Account amount spent Metric
Cost per unique click (all) Metric
Cost per unique link click Metric
Cost per unique outbound click Metric
Unique CTR (all) Metric
Unique payment info adds Metric
The estimated number of people who submitted payment info
Unique adds to cart Metric
The estimated number of people who added items to their cart
Unique adds to wishlist Metric
The estimated number of people who added items to their wishlist
Unique mobile app actions Metric
Unique mobile app achievements unlocked Metric
Unique mobile app sessions Metric
Unique mobile app adds of payment info Metric
Unique mobile app adds to cart Metric
Unique mobile app adds to wishlist Metric
Unique mobile app registrations completed Metric
Unique mobile app content views Metric
Unique mobile app checkouts initiated Metric
Unique mobile app levels completed Metric
Unique mobile app purchases Metric
Unique mobile app ratings submitted Metric
Unique mobile app searches Metric
Unique mobile app credits spent Metric
Unique mobile app tutorials completed Metric
Other unique mobile app actions Metric
Unique desktop app engagements Metric
Unique desktop app installs Metric
Unique desktop app story engagements Metric
Unique desktop app uses Metric
Unique check-ins Metric
Unique post comments Metric
Unique completed registrations Metric
The estimated number of people who registered
Unique credit spends Metric
Unique game plays Metric
Unique initiated checkouts Metric
The estimated number of people who initiated checkouts
Unique instagram profile engagements Metric
The estimated number of people who engaged with instagram profile
Unique leads Metric
The estimated number of people with lead events
Unique leads (form) Metric
Unique page likes Metric
Unique link clicks Metric
Unique mobile app installs Metric
Unique mobile app retentions Metric
The estimated number of people who performed mobile app retention
Unique mobile app ROAS Metric
The estimated number of people who generated mobile app purchase ROAS
Unique website conversions Metric
The estimated number of people with offsite conversions
Unique website engagements Metric
The estimated number of people with offsite engagements
Unique Omni achievement unlocks Metric
The estimated number of people who unlocked achievement across all channels
Unique Omni app activations Metric
The estimated number of people who activated app across all channels
Unique Omni adds to cart Metric
The estimated number of people who added items to their cart across all channels
Unique Omni app installs Metric
The estimated number of people who completed app installs across all channels
Unique Omni completed registrations Metric
The estimated number of people who completed registration across all channels
Unique Omni custom actions Metric
The estimated number of people who performed custom actions across all channels
Unique Omni initiated checkouts Metric
The estimated number of people who initiated checkout across all channels
Unique Omni level completed Metric
The estimated number of people who completed level across all channels
Unique Omni purchases Metric
The estimated number of people who completed at least one purchase across all channels
Unique Omni rates Metric
The estimated number of people who rated across all channels
Unique Omni searches Metric
The estimated number of people who searched across all channels
Unique Omni credit spends Metric
The estimated number of people who spent credits across all channels
Unique Omni completed tutorials Metric
The estimated number of people who completed tutorials across all channels
Unique Omni content views Metric
The estimated number of people who viewed content across all channels
Unique desktop adds to cart Metric
The estimated number of people who added items to their cart on desktop app
Unique desktop purchases Metric
The estimated number of people who completed at least one purchase on desktop app
Unique desktop content views Metric
The estimated number of people who viewed content on desktop app
Unique conversions Metric
The estimated number of people with onsite conversions
Unique web adds to cart Metric
The estimated number of people who added items to their cart on web
Unique web app adds to cart Metric
The estimated number of people who added items to their cart on web app
Unique web app events Metric
The estimated number of people who engaged on web app
Unique web app purchases Metric
The estimated number of people who completed at least one purchase on web app
Unique web app content views Metric
The estimated number of people who viewed content on web app
Unique web purchases Metric
The estimated number of people who completed at least one purchase on web
Unique web content views Metric
The estimated number of people who viewed content on web
Unique page engagements Metric
Unique page stories engagements Metric
The estimated number of people who engaged with page stories
Unique photo views Metric
Unique post shares Metric
Unique post engagements Metric
Unique post reactions Metric
Unique post stories engagements Metric
The estimated number of people who engaged with post stories
Unique purchases Metric
The estimated number of people who completed at least one purchase
Unique event responses Metric
Unique searches Metric
The estimated number of people who searched
Unique store visits with dwell Metric
The estimated number of people visited your stores, attributed to your ads with `Dwell time`
Unique subscribes Metric
The estimated number of people with subscribe events
Unique clicks to play video Metric
Unique three-second video views Metric
Unique content views Metric
The estimated number of people who viewed content
Unique conversions within 1 day of click Metric
Unique conversions within 1 day of view Metric
Unique conversions within 28 days of click Metric
Unique conversions within 28 days of view Metric
Unique conversions within 7 days of click Metric
Unique conversions within 7 days of view Metric
Unique inline link clicks Metric
The number of people who performed an inline link click.
Unique outbound clicks Metric
The number of people who performed an outbound click.
Unique outbound CTR Metric
People taking action (unique actions) Metric
The number of people who took an action that was attributed to your ads.
Unique clicks (all) Metric
Ten-second video views Metric
The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
15-second video views (Deprecated) Metric
30-second video views Metric
The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first.
Video average percentage watched Metric
The average percentage of your video that people watched.
Video watches at 100% Metric
The number of times your video was watched at 100% of its length, including watches that skipped to this point.
Video watches at 25% Metric
The number of times your video was watched at 25% of its length, including watches that skipped to this point.
Video watches at 50% Metric
The number of times your video was watched at 50% of its length, including watches that skipped to this point.
Video watches at 75% Metric
The number of times your video was watched at 75% of its length, including watches that skipped to this point.
Video watches at 95% Metric
The number of times your video was watched at 95% of its length, including watches that skipped to this point.
ThruPlay actions Metric
The number of times your video was played to completion, or for at least 15 seconds.
Website purchase ROAS Metric