Google Analytics 4 Google Data Studio Connector by Windsor.ai

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About the Connector

The connector pulls Metrics and Dimensions from Google Analytics 4. The Insights are retrieved at source, medium and campaign level.

Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

The user should have access to an a Google Analytics 4 property in order to use this connector.

Available Metrics and Dimensions

NameTypeDescription
Campaign (alias for Campaign name)TEXTThe name of the marketing campaign. Present only for conversion events.
Campaign nameTEXTThe name of the marketing campaign. Present only for conversion events.
ConversionsNUMERICThe count of conversion events.
DateDATEThe date of the event, formatted as YYYYMMDD.
MediumTEXTThe medium attributed to the conversion event.
SessionsNUMERICThe number of sessions that began on your site or app (event triggered: session_start).
SourceTEXTThe source attributed to the conversion event.
Total revenueNUMERICThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
Total usersNUMERICThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
Transaction IDTEXTThe ID of the ecommerce transaction.
Transaction revenue (alias for Total revenue)NUMERICThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
TransactionsNUMERICThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.