Connect Linkedin Ads to Azure with Windsor.ai

linkedin

+

azure logo 2

Stream all your marketing data from Linkedin Ads to Azure

About Linkedin Ads

LinkedIn Ads is a self-service social media advertising platform which allows advertisers to reach out business professionals. It is commonly used by B2B marketers to create brand awareness as well as to drive conversions.

About Azure

Azure or Microsoft Azure is a cloud computing offering which allows management and hosting on Microsoft Managed data centers. It is used for business critical applications. In combination with Windsor.ai it allows joining marketing, analytics and CRM data to gain deeper insights.

Linkedin Ads metrics and dimensions available for streaming into Azure

NameTypeDescription
Account IDTEXTAdvertisement account ID
Ad NameTEXTThe ad name
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
CampaignTEXTThe campaign name
Campaign AccountTEXTAccount where campaign is running
Campaign clicksNUMERICThe count of campaign clicks.
Share commentsNUMERICNumber of Comments by Campaign
Share conversionsNUMERICNumber of External Website Conversions after Post View
Share cost in USDNUMERICCampaign Cost in USD
Campaign Cost TypeTEXTCampaign cost type
Campaign daily budget amountTEXTDaily Budget Amount
Campaign end dateDATECampaign End Date
Share followsNUMERICNumber of Follows by Campaign
Share full screen playsNUMERICNumber of Full Screen Plays
Campaign Group BackfilledBOOLEANFlag that denotes whether the campaign group was created organically or to backfill existing campaigns. This is a read-only field set by the system.
Campaign group clicksNUMERICThe count of Campaign Group clicks.
Share commentsNUMERICNumber of Comments by Campaign Group
Share conversionsNUMERICNumber of External Website Conversions after Post View
Share cost in USDNUMERICCampaign Group Cost in USD
Share followsNUMERICNumber of Follows by Campaign Group
Share full screen playsNUMERICNumber of Full Screen Plays
Campaign Group IDNUMERICTumerical identifier for the campaign group. This is a read-only field set by the system.
Share impressionsNUMERICThis is the count of "impressions" for sponsored Campaign groups.
Share landing page clicksNUMERICNumber of Clicks to the Landing Page
Share likesNUMERICNumber of Likes by Campaign Group
Campaign Group NameTEXTThe name of the campaign group used to make it easier to reference a campaign group and recall its purpose. The value of this field cannot exceed 100 characters.
Share other engagementsNUMERICNumber of Other Engagements
Share reactionsNUMERICNumber of Reactions by Campaign Group
Campaign Group Run Scedule End TimeNUMERICRepresents the exclusive (strictly less than) date when to stop running the associated campaigns under this campaign group. If this field is unset, it indicates an open range with no end date. This field is required if totalBudget is set.
Campaign Group Run Scedule Start TimeNUMERICRepresents the inclusive (greater than or equal to) date when to start running the associated campaigns under this campaign group. This field is required.
Share sharesNUMERICThis is the count of "shares" for sponsored Campaign Group.
Campaign Group StatusTEXTStatus of campaign group.
Campaign Group Total BudgetNUMERICMaximum amount to spend across all associated campaigns and creatives for duration of the campaign group.
Video CompletionsNUMERICThe count of video ads that played 97-100% of the video.
Video playsNUMERICThe number of times a video starts to play
Video watches at 25%NUMERICThe count of video ads that played through the first quartile of the video.
Video watches at 50%NUMERICThe count of video ads that played through the midpoint of the video.
Video watches at 75%NUMERICThe count of video ads that played through the third quartile of the video.
Video viewsNUMERIC2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.
Share viral clicksNUMERICNumber of Viral Clicks Aggregated by Campaign Group
Share viral commentsNUMERICNumber of Viral Comments by Campaign Group
Viral External Website ConversionsNUMERICThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
Share viral followsNUMERICNumber of Viral Follows by Campaign Group
Share viral full screen playsNUMERICNumber of Viral Full Screen Plays
Share viral impressoinsNUMERICNumber of Viral Impressions Aggregated by Campaign Group
Share viral landing page clicksNUMERICNumber of Viral Clicks to the Landing Page
Share viral likesNUMERICNumber of Viral Likes by Campaign Group
Share viral reactionsNUMERICNumber of Viral Reactoins by Campaign Group
Share viral sharesNUMERICNumber of Viral Shares by Campaign Group
Share viral total engagementsNUMERICViral Total Engagements
Share viral video completionsNUMERICNumber of Viral Video Views to 100%
Share viral video startsNUMERICNumber of Viral Video Starts
Share viral video viewed 25pcntNUMERICNumber of Viral Video Views to 25%
Share viral video viewed 50pcntNUMERICNumber of Viral Video Views to 50%
Share viral video viewed 75pcntNUMERICNumber of Viral Video Views to 75%
Share viral video viewsNUMERICNumber of Viral Video Views
Campaign IDTEXTThe campaign ID
Share impressionsNUMERICThis is the count of "impressions" for sponsored Shares.
Share landing page clicksNUMERICNumber of Clicks to the Landing Page
Share likesNUMERICNumber of Likes by Campaign
Share other engagementsNUMERICNumber of Other Engagements
Share reactionsNUMERICNumber of Reactions by Campaign
Share sharesNUMERICThis is the count of "shares" for sponsored Shares.
Campaign Start DateDATECampaign Start Date
Campaign TypeTEXTCampaign type
Video CompletionsNUMERICThe count of video ads that played 97-100% of the video.
Video playsNUMERICThe number of times a video starts to play
Video watches at 25%NUMERICThe count of video ads that played through the first quartile of the video.
Video watches at 50%NUMERICThe count of video ads that played through the midpoint of the video.
Video watches at 75%NUMERICThe count of video ads that played through the third quartile of the video.
Video viewsNUMERIC2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.
Share viral clicksNUMERICNumber of Viral Clicks Aggregated by Campaign
Share viral commentsNUMERICNumber of Viral Comments by Campaign
Viral External Website ConversionsNUMERICThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
Share viral followsNUMERICNumber of Viral Follows by Campaign
Share viral full screen playsNUMERICNumber of Viral Full Screen Plays
Share viral impressoinsNUMERICNumber of Viral Impressions Aggregated by Campaign
Share viral landing page clicksNUMERICNumber of Viral Clicks to the Landing Page
Share viral likesNUMERICNumber of Viral Likes by Campaign
Share viral reactionsNUMERICNumber of Viral Reactoins by Campaign
Share viral sharesNUMERICNumber of Viral Shares by Campaign
Share viral total engagementsNUMERICViral Total Engagements
Share viral video completionsNUMERICNumber of Viral Video Views to 100%
Share viral video startsNUMERICNumber of Viral Video Starts
Share viral video viewed 25pcntNUMERICNumber of Viral Video Views to 25%
Share viral video viewed 50pcntNUMERICNumber of Viral Video Views to 50%
Share viral video viewed 75pcntNUMERICNumber of Viral Video Views to 75%
Share viral video viewsNUMERICNumber of Viral Video Views
ClicksNUMERICThe count of chargeable clicks.
Video CompletionsNUMERICThe count of video ads that played 97-100% of the video.
Conversion Value (Local Currency)NUMERICValue of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
CPCNUMERICCost-per-click (CPC)
CTRNUMERICClick-through rate (CTR)
DateDATEDates covered by the report data point. Date is specified in UTC.
EngagementsNUMERICThe total number of actions that people took on your Linkedin Ads.
External Website ConversionsNUMERICThe count of conversions indicated by pixel loads on an external advertiser website.
External Website Post Click ConversionsNUMERICThe count of post-click conversions indicated by pixel loads on an external advertiser website.
External Website Post View ConversionsNUMERICThe count of post-view conversions indicated by pixel loads on an external advertiser website.
FollowsNUMERICThe count of follows. Sponsored Updates only.
ImpressionsNUMERICThis is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
Landing Page ClicksNUMERICThe count of clicks which take the user to the creative landing page.
Lead Generation Mail Contact Info SharesNUMERICThe number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
LikesNUMERICThe count of likes. Sponsored Updates only.
One Click Lead Form OpensNUMERICThe count of times users opened the lead form for a One Click Lead Gen campaign.
One Click LeadsNUMERICThe count of leads generated through One Click Lead Gen.
OpensNUMERICThe count of opens of Sponsored InMail. Sponsored InMail only.
Video watches at 25%NUMERICThe count of video ads that played through the first quartile of the video.
Video watches at 50%NUMERICThe count of video ads that played through the midpoint of the video.
Video watches at 75%NUMERICThe count of video ads that played through the third quartile of the video.
Share clicksNUMERICThe count of share clicks.
Share commentsNUMERICNumber of Comments by Share
Share conversionsNUMERICNumber of External Website Conversions after Post View
Share cost in USDNUMERICShare Cost in USD
Share creation datetimeDATEPost Creation Date and Time
Share followsNUMERICNumber of Follows by Share
Share full screen playsNUMERICNumber of Full Screen Plays
Share IDTEXTShare (Post) ID
Share impressionsNUMERICThis is the count of "impressions" for sponsored Shares.
Share landing pageTEXTPost landing page
Share landing page clicksNUMERICNumber of Clicks to the Landing Page
Share last modified datetimeDATEPost Last Modification Date and Time
Share likesNUMERICNumber of Likes by Share
Share other engagementsNUMERICNumber of Other Engagements
Share reactionsNUMERICNumber of Reactions by Share
Share sharesNUMERICThis is the count of "shares" for sponsored Shares.
Share textTEXTPost Text
Share titleTEXTPost Title
Share total engagementsNUMERICTotal Engagements
Video CompletionsNUMERICThe count of video ads that played 97-100% of the video.
Video playsNUMERICThe number of times a video starts to play
Video watches at 25%NUMERICThe count of video ads that played through the first quartile of the video.
Video watches at 50%NUMERICThe count of video ads that played through the midpoint of the video.
Video watches at 75%NUMERICThe count of video ads that played through the third quartile of the video.
Video viewsNUMERIC2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.
Share viral clicksNUMERICNumber of Viral Clicks Aggregated by Share
Share viral commentsNUMERICNumber of Viral Comments by Share
Viral External Website ConversionsNUMERICThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
Share viral followsNUMERICNumber of Viral Follows by Share
Share viral full screen playsNUMERICNumber of Viral Full Screen Plays
Share viral impressoinsNUMERICNumber of Viral Impressions Aggregated by Share
Share viral landing page clicksNUMERICNumber of Viral Clicks to the Landing Page
Share viral likesNUMERICNumber of Viral Likes by Share
Share viral reactionsNUMERICNumber of Viral Reactoins by Sharee
Share viral sharesNUMERICNumber of Viral Shares by Share
Share viral total engagementsNUMERICViral Total Engagements
Share viral video completionsNUMERICNumber of Viral Video Views to 100%
Share viral video startsNUMERICNumber of Viral Video Starts
Share viral video viewed 25pcntNUMERICNumber of Viral Video Views to 25%
Share viral video viewed 50pcntNUMERICNumber of Viral Video Views to 50%
Share viral video viewed 75pcntNUMERICNumber of Viral Video Views to 75%
Share viral video viewsNUMERICNumber of Viral Video Views
SpendNUMERICCost in the account's local currency
Total CostNUMERICCost in the account's local currency (Duplicate of Spend)
Transaction Revenue (Local Currency)NUMERICConversion Value (Duplicate of Conversion Value (Local Currency))
TransactionsNUMERICThe number of transactions (Duplicate of External Website Conversions)
Video playsNUMERICThe number of times a video starts to play
Video viewsNUMERIC2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.
Viral External Website ConversionsNUMERICThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
Viral External Website Post Click ConversionsNUMERICThe count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.
Viral External Website Post View ConversionsNUMERICThe count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.
Viral One Click LeadsNUMERICThe count of leads generated through One Click Lead Gen from viral impressions for this activity.

Windsor.ai: Easily connect Linkedin Ads to Azure

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.

insights

Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Start a free trial today.

Integrate all your data and measure what matters.