Outbrain Google Data Studio Connector by Windsor.ai

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About the Connector

The connector pulls Metrics and Dimensions from Outbrain. The Insights are retrieved at campaign level.

Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

The user should have access to an active Outbrain account in order to use this connector.

Available Metrics and Dimensions

NameTypeDescription
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
Average ValueNUMERICThe average amount of money reported for conversions from clicks: sum_value / conversions
CampaignTEXTThe Campaign Name
Campaign IDTEXTThe ID number of the campaign
ClicksNUMERICThe Number of Clicks
Conversion Rate from ClicksNUMERICThe average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100
ConversionsNUMERICThe number of conversions from clicks
Cost Per AcquisitionNUMERICThe average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions
Click Through RateNUMERICThe average CTR (Click Through Rate) percentage: (clicks / impressions) / 100
DateDATEThe Date
Effective Cost Per ClickNUMERICThe effective (calculated) average CPC (Cost Per Click): spend / clicks
ImpressionsNUMERICThe Number of Impressions
Return on Ad SpendNUMERICTotal conversion value attributed to clicks, divided by spend: sum_value / spend
SpendNUMERICThe Media Spend
Sum ValueNUMERICThe total amount of money reported for conversions from clicks
Total Average ValueNUMERICThe average amount of money reported for all conversions: total_sum_value / total_conversions
Total ConversionsNUMERICThe total number of conversions
Total Cost Per AcquisitionNUMERICThe average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions
Total Return on Ad SpendNUMERICTotal conversion value attributed to clicks or views, divided by spend: total_sum_value / spend
Total Sum ValueNUMERICThe total amount of money reported for all conversions
Total costNUMERICThe Media Spend
View Average ValueNUMERICThe average amount of money reported for view-through conversions: view_sum_value / view_conversions
View-Through Conversion RateNUMERICThe average rate of view-through conversions per viewable impression (percentage)
View-Through ConversionsNUMERICThe number of view-through conversions
View Sum ValueNUMERICThe total amount of money reported for view-through conversions