GA4 Connector

How to export GA4 data in 2024?

Do you plan to connect and visualize your GA4 in data visualisation, data storage, data warehouse or BI tool?

Follow the Tutorial Below:

 

Step 1:

You need to select GA4 as a Data Source and grant access to Windsor.ai.

 

Step 2:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.

 

Step 3:

Select a destination to get GA4 data into

 

Google Analytics 4 Pros and Cons

GA4 is designed to provide more advanced tracking and analysis capabilities, especially in the evolving landscape of digital marketing and user behavior. It focuses on user-centric data collection and offers a more holistic view of user interactions across different platforms and devices.

GA4 emphasizes event tracking, which allows you to track specific user interactions such as clicks, pageviews, video views, form submissions, and more. Enhanced Measurement is a feature that automatically tracks common events like pageviews and scrolls without the need for additional code implementation.

 

GA4 pros:

• Improved data privacy: GA4 includes a number of features designed to protect user privacy, such as automatic masking of IP addresses, support for cookie-less tracking, and the ability to disable tracking for specific users.
• Machine learning capabilities: GA4 includes a range of machine learning tools, such as the Forecast function and anomaly detection, that can help you make predictions about future trends and identify unusual patterns in your data.
• Enhanced cross-device tracking: GA4 includes improved cross-device tracking capabilities, which allow you to see how users interact with your website and apps across different devices.
• Enhanced event tracking: GA4 includes a new event model that allows you to track a wider range of events, such as pageviews, clicks, and form submissions, and to set up custom event parameters to track more specific details about user interactions.
• Improved integration with other Google products: GA4 is closely integrated with other Google products, such as Google Ads and Google Cloud, which can make it easier to use GA4 in conjunction with these products.

 

GA4 cons:

• Limited backward compatibility: GA4 is a new platform that is not fully backward compatible with UA, which means that some features and functionality that are available in UA may not be available in GA4. For example, GA4 does not support some UA features such as custom variables, and some UA reports and features may not be available in GA4.
• Lack of support for some third-party tools: Some third-party tools that are compatible with UA may not be compatible with GA4, or may require additional work to integrate with GA4.
• Complexity: GA4 includes a wide range of features and functionality, which can make it more complex than UA for some users. This may require more time and effort to learn and use GA4 effectively.
• Limited support for older browsers: GA4 does not support some older browsers, such as Internet Explorer, which can limit the ability of users with these browsers to access GA4.

 

While GA4 provides enhanced insights into user interactions on our website, leveraging GA4 integrations can further maximize the capabilities of this robust analytics platform.

In instances where native GA4 integrations are not accessible or cannot meet specific use cases, utilize Windsor.ai to fill those gaps. Its user-friendly visual editor streamlines the creation of custom GA4 integrations, catering to both non-coders and seasoned developers looking to expedite their integration development process.