Data PipelinesHow to'sAccessing any fields from your marketing platforms for your data pipelines
Let’s make decisions based on data. Your own very specific data. Getting standard fields, dimensions, metrics, columns, … from your marketing platforms is not a simple feat.
 
Once you get there you will often find out that your north-star metric you report on seems to be missing. Especially when you copy an existing report or template you find online.
 
Facebook Ads for example offer more than 300 metrics and dimensions to choose from. For Google Ads it looks similar. If you are in luck and have a CRM system which is easy to integrate with a cloud data pipeline software like ours, chances are 99% that it is customized. CRM systems need a lot of flexibility, that’s why you will end up having your own very specific fields.
 
In short, we receive a ton of requests to get custom dimensions and metrics from Google Analytics, CRM and other marketing data.
 
This article should guide you how you can stream this data into your data pipelines or dashboards.
 
Let’s start with your data connected. 
As a next step you can now access any field (metric, dimension, measure or however it is called in your BI tool of choice) in your data destination.
Data destinations include:
A quick overview of how it works:
 
Sample API URL
 
https://connectors.windsor.ai/all?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
The query here contains:
 
  • A connector /all: Here the connector is called all. This means it combines data from all sources
  • A date preset date_preset=last_7d: The last 7 days
  • A list of fields: source, medium, campaign, clicks, impressions, spend and date
  • A renderer: In this case we would like the output to be a CSV

Additional query parameters

  • date_to, in combination with date_from it will allows you to query a specific date range
  • Removing _renderer=csvwill return a JSON file instead (useful when working with nested data
  • Adding &force_refresh=true will bypass caching and fetch fresh data every time the endpoint is called

Connector Directory

Attribution Connector

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Sample API query
This connector as previously mentioned blends all data from the platforms you have connected. If you run a query, it returns a pre-blended data stream. This makes it very easy to get started.
https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
The available fields for the super connector are:

  • date
  • source
  • medium
  • campaign
  • impressions
  • clicks
  • spend

In case you have a Google Analytics data set connected the super connector also allows you to query these additional fields:

  • transactions
  • transactionrevenue

Fields

IDNameConnector NameConnectors Description
14dayusersNUMERIC14 Day Active Usersgoogleanalytics
Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
1dayusersNUMERIC1 Day Active Usersgoogleanalytics
Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
28dayusersNUMERIC28 Day Active Usersgoogleanalytics
Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.
30dayusersNUMERIC30 Day Active Usersgoogleanalytics
Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
7dayusersNUMERIC7 Day Active Usersgoogleanalytics
Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
adclicksNUMERICClicksgoogleanalytics
Total number of times users have clicked on an ad to reach the property.
adcontentTEXTAd Contentgoogleanalytics
For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
facebook
The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
adcostNUMERICCostgoogleanalytics
Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
addestinationurlTEXTDestination URLgoogleanalytics
The URL to which the AdWords ads referred traffic.
addisplayurlTEXTDisplay URLgoogleanalytics
The URL the AdWords ads displayed.
addistributionnetworkTEXTAd Distribution Networkgoogleanalytics
The network (Content, Search, Search partners, etc.) used to deliver the ads.
adformatTEXTAd Formatgoogleanalytics
The AdWords ad format (Text, Image, Flash, Video, etc.).
adgroupTEXTGoogle Ads: Ad Groupgoogleanalytics
The name of the AdWords ad group.
adkeywordmatchtypeTEXTKeyword Match Typegoogleanalytics
The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.
admatchedqueryTEXTSearch Querygoogleanalytics
The search query that triggered impressions.
admatchtypeTEXTQuery Match Typegoogleanalytics
The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.
adplacementdomainTEXTPlacement Domaingoogleanalytics
The domain where the ads on the content network were placed.
adplacementurlTEXTPlacement URLgoogleanalytics
The URL where the ads were placed on the content network.
adquerywordcountTEXTQuery Word Countgoogleanalytics
The number of words in the search query.
adslotTEXTGoogle Ads: Ad Slotgoogleanalytics
The location (Top, RHS, or not set) of the advertisement on the hosting page.
adtargetingoptionTEXTPlacement Typegoogleanalytics
It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.
adtargetingtypeTEXTTargeting Typegoogleanalytics
This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.
adwordsadgroupidTEXTGoogle Ads Ad Group IDgoogleanalytics
AdWords API AdGroup.id.
adwordscampaignidTEXTGoogle Ads Campaign IDgoogleanalytics
AdWords API Campaign.id.
adwordscreativeidTEXTGoogle Ads Creative IDgoogleanalytics
AdWords API Ad.id.
adwordscriteriaidTEXTGoogle Ads Criteria IDgoogleanalytics
AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
adwordscustomeridTEXTGoogle Ads Customer IDgoogleanalytics
Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.
adxclicksNUMERICAdX Clicksgoogleanalytics
The number of times AdX ads were clicked on the site.
adxcoverageNUMERICAdX Coveragegoogleanalytics
Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
adxctrNUMERICAdX CTRgoogleanalytics
The percentage of pageviews that resulted in a click on an Ad Exchange ad.
adxecpmNUMERICAdX eCPMgoogleanalytics
The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.
adximpressionsNUMERICAdX Impressionsgoogleanalytics
An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
adximpressionspersessionNUMERICAdX Impressions / Sessiongoogleanalytics
The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
adxmonetizedpageviewsNUMERICAdX Monetized Pageviewsgoogleanalytics
This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.
adxrevenueNUMERICAdX Revenuegoogleanalytics
The total estimated revenue from Ad Exchange ads.
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 Sessionsgoogleanalytics
The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.
adxviewableimpressionspercentNUMERICAdX Viewable Impressions %googleanalytics
The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
affiliationTEXTAffiliationgoogleanalytics
A product affiliation to designate a supplying company or brick and mortar location.
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)googleanalytics
The average time (in seconds) spent in DNS lookup for this page.
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)googleanalytics
The average time (in seconds) the browser takes to parse the document.
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)googleanalytics
The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
avgeventvalueNUMERICAvg. Valuegoogleanalytics
The average value of an event.
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)googleanalytics
The average time (in seconds) to download this page.
avgpageloadtimeNUMERICAvg. Page Load Time (sec)googleanalytics
The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
avgredirectiontimeNUMERICAvg. Redirection Time (sec)googleanalytics
The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
avgsearchdepthNUMERICAvg. Search Depthgoogleanalytics
The average number of pages people viewed after performing a search.
avgsearchdurationNUMERICTime after Searchgoogleanalytics
The average time (in seconds) users, after searching, spent on the property.
avgsearchresultviewsNUMERICResults Pageviews / Searchgoogleanalytics
The average number of times people viewed a page as a result of a search.
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)googleanalytics
The average time (in seconds) spent in establishing a TCP connection to this page.
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)googleanalytics
The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.
avgsessiondurationNUMERICAvg. Session Durationgoogleanalytics
The average duration (in seconds) of users' sessions.
avgtimeonpageNUMERICAvg. Time on Pagegoogleanalytics
The average time users spent viewing this page or a set of pages.
bouncerateNUMERICBounce Rategoogleanalytics
The percentage of single-page session (i.e., session in which the person left the property from the first page).
bouncesNUMERICBouncesgoogleanalytics
The total number of single page (or single interaction hit) sessions for the property.
browserTEXTBrowsergoogleanalytics
The name of users' browsers, for example, Internet Explorer or Firefox.
browsersizeTEXTBrowser Sizegoogleanalytics
The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
browserversionTEXTBrowser Versiongoogleanalytics
The version of users' browsers, for example, 2.0.0.14.
buytodetailrateNUMERICBuy-to-Detail Rategoogleanalytics
Unique purchases divided by views of product detail pages (Enhanced Ecommerce).
campaignTEXTCampaigngoogleanalytics
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
facebook
The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
google_ads
The Campaign Name
appnexus
The Campaign Name
appsflyer
Campaign Name
awin
The Name of the Publisher (Duplicate)
bing
The Campaign Name
cm360
The Campaign Name
criteo
The Campaign Name
dv360
The Campaign Name
linkedin
The campaign name
pinterest
The Campaign Name
snapchat
The Campaign Name
campaigncodeTEXTCampaign Codegoogleanalytics
For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
carttodetailrateNUMERICCart-to-Detail Rategoogleanalytics
Product adds divided by views of product details (Enhanced Ecommerce).
channelgroupingTEXTDefault Channel Groupinggoogleanalytics
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
checkoutoptionsTEXTCheckout Optionsgoogleanalytics
User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).
cityTEXTCitygoogleanalytics
Users' city, derived from their IP addresses or Geographical IDs.
klaviyo
The city of the object
cityidTEXTCity IDgoogleanalytics
Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
continentTEXTContinentgoogleanalytics
Users' continent, derived from users' IP addresses or Geographical IDs.
continentidTEXTContinent IDgoogleanalytics
Users' continent ID, derived from users' IP addresses or Geographical IDs.
costperconversionNUMERICCost per Conversiongoogleanalytics
The cost per conversion (including ecommerce and goal conversions) for the property.
costpergoalconversionNUMERICCost per Goal Conversiongoogleanalytics
The cost per goal conversion for the property.
costpertransactionNUMERICCost per Transactiongoogleanalytics
The cost per transaction for the property.
countryTEXTCountrygoogleanalytics
Users' country, derived from their IP addresses or Geographical IDs.
facebook
The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
appsflyer
Country
klaviyo
The country of the object
countryisocodeTEXTCountry ISO Codegoogleanalytics
Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.
cpcNUMERICCPCgoogleanalytics
Cost to advertiser per click.
facebook
The average cost for each click (all).
linkedin
Cost-per-click (CPC)
cpmNUMERICCPMgoogleanalytics
Cost per thousand impressions.
facebook
The average cost for 1,000 impressions.
ctrNUMERICCTRgoogleanalytics
Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).
facebook
The percentage of times people saw your ad and performed a click (all).
linkedin
Click-through rate (CTR)
searchconsole
The Click Through Rate
currencycodeTEXTCurrency Codegoogleanalytics
The local currency code (based on ISO 4217 standard) of the transaction.
datasourceTEXTData Sourcegoogleanalytics
The data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.
dateDATEDategoogleanalytics
The date of the session formatted as YYYYMMDD.
facebook
The dimension that determines how date-based data in a chart is handled (the time dimension).
google_ads
The Date
amazon_mws
The Order Date
appnexus
The Date
appsflyer
Date
awin
The Date
bing
The Date
cm360
The Date
criteo
Date
dv360
The Date
facebook_organic
The dimension that determines how date-based data in a chart is handled (the time dimension).
hubspot
Date of the transaction
linkedin
Dates covered by the report data point. Date is specified in UTC.
pinterest
The Date
salesforce
The Creation Date
searchconsole
The Date
snapchat
The Date
stripe
Date of the transaction
datehourTIMESTAMPHour of Daygoogleanalytics
Combined values of ga:date and ga:hour formated as YYYYMMDDHH.
datehourminuteTIMESTAMPDate Hour and Minutegoogleanalytics
Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
dayTEXTDay of the monthgoogleanalytics
The day of the month, a two-digit number from 01 to 31.
dayofweekTEXTDay of Weekgoogleanalytics
Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
dayofweeknameTEXTDay of Week Namegoogleanalytics
Name (in English) of the day of the week.
dayssincelastsessionTEXTDays Since Last Sessiongoogleanalytics
The number of days elapsed since users last visited the property, used to calculate user loyalty.
daystotransactionTEXTDays to Transactiongoogleanalytics
The number of days between users' purchases and the most recent campaign source prior to the purchase.
devicecategoryTEXTDevice Categorygoogleanalytics
The type of device: desktop, tablet, or mobile.
domainlookuptimeNUMERICDomain Lookup Time (ms)googleanalytics
The total time (in milliseconds) all samples spent in DNS lookup for this page.
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)googleanalytics
The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.
dominteractivetimeNUMERICDocument Interactive Time (ms)googleanalytics
The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.
domlatencymetricssampleNUMERICDOM Latency Metrics Samplegoogleanalytics
Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.
entrancerateNUMERICEntrances / Pageviewsgoogleanalytics
The percentage of pageviews in which this page was the entrance.
entrancesNUMERICEntrancesgoogleanalytics
The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
eventactionTEXTEvent Actiongoogleanalytics
Event action.
eventcategoryTEXTEvent Categorygoogleanalytics
The event category.
eventlabelTEXTEvent Labelgoogleanalytics
Event label.
eventspersessionwitheventNUMERICEvents / Session with Eventgoogleanalytics
The average number of events per session with event.
eventspervisitwitheventNUMERICEvents / Session with Eventgoogleanalytics
The average number of events per session with event.
eventvalueNUMERICEvent Valuegoogleanalytics
Total value of events for the profile.
exitpagepathTEXTExit Pagegoogleanalytics
The last page or exit page in users' sessions.
exitrateNUMERIC% Exitgoogleanalytics
The percentage of exits from the property that occurred out of the total pageviews.
exitsNUMERICExitsgoogleanalytics
The number of exits from the property.
flashversionTEXTFlash Versiongoogleanalytics
The version of Flash, including minor versions, supported by users' browsers.
fullreferrerTEXTFull Referrergoogleanalytics
The full referring URL including the hostname and path.
goal10completionsNUMERICGoal 10 Completionsgoogleanalytics
The total number of completions for Goal 10.
goal10valueNUMERICGoal 10 Valuegoogleanalytics
The total numeric value for Goal 10.
goal11completionsNUMERICGoal 11 Completionsgoogleanalytics
The total number of completions for Goal 11.
goal11valueNUMERICGoal 11 Valuegoogleanalytics
The total numeric value for Goal 11.
goal12completionsNUMERICGoal 12 Completionsgoogleanalytics
The total number of completions for Goal 12.
goal12valueNUMERICGoal 12 Valuegoogleanalytics
The total numeric value for Goal 12.
goal13completionsNUMERICGoal 13 Completionsgoogleanalytics
The total number of completions for Goal 13.
goal13valueNUMERICGoal 13 Valuegoogleanalytics
The total numeric value for Goal 13.
goal14completionsNUMERICGoal 14 Completionsgoogleanalytics
The total number of completions for Goal 14.
goal14valueNUMERICGoal 14 Valuegoogleanalytics
The total numeric value for Goal 14.
goal15completionsNUMERICGoal 15 Completionsgoogleanalytics
The total number of completions for Goal 15.
goal15valueNUMERICGoal 15 Valuegoogleanalytics
The total numeric value for Goal 15.
goal16completionsNUMERICGoal 16 Completionsgoogleanalytics
The total number of completions for Goal 16.
goal16valueNUMERICGoal 16 Valuegoogleanalytics
The total numeric value for Goal 16.
goal17completionsNUMERICGoal 17 Completionsgoogleanalytics
The total number of completions for Goal 17.
goal17valueNUMERICGoal 17 Valuegoogleanalytics
The total numeric value for Goal 17.
goal18completionsNUMERICGoal 18 Completionsgoogleanalytics
The total number of completions for Goal 18.
goal18valueNUMERICGoal 18 Valuegoogleanalytics
The total numeric value for Goal 18.
goal19completionsNUMERICGoal 19 Completionsgoogleanalytics
The total number of completions for Goal 19.
goal19valueNUMERICGoal 19 Valuegoogleanalytics
The total numeric value for Goal 19.
goal1completionsNUMERICGoal 1 Completionsgoogleanalytics
The total number of completions for Goal 1.
goal1valueNUMERICGoal 1 Valuegoogleanalytics
The total numeric value for Goal 1.
goal20completionsNUMERICGoal 20 Completionsgoogleanalytics
The total number of completions for Goal 20.
goal20valueNUMERICGoal 20 Valuegoogleanalytics
The total numeric value for Goal 20.
goal2completionsNUMERICGoal 2 Completionsgoogleanalytics
The total number of completions for Goal 2.
goal2valueNUMERICGoal 2 Valuegoogleanalytics
The total numeric value for Goal 2.
goal3completionsNUMERICGoal 3 Completionsgoogleanalytics
The total number of completions for Goal 3.
goal3valueNUMERICGoal 3 Valuegoogleanalytics
The total numeric value for Goal 3.
goal4completionsNUMERICGoal 4 Completionsgoogleanalytics
The total number of completions for Goal 4.
goal4valueNUMERICGoal 4 Valuegoogleanalytics
The total numeric value for Goal 4.
goal5completionsNUMERICGoal 5 Completionsgoogleanalytics
The total number of completions for Goal 5.
goal5valueNUMERICGoal 5 Valuegoogleanalytics
The total numeric value for Goal 5.
goal6completionsNUMERICGoal 6 Completionsgoogleanalytics
The total number of completions for Goal 6.
goal6valueNUMERICGoal 6 Valuegoogleanalytics
The total numeric value for Goal 6.
goal7completionsNUMERICGoal 7 Completionsgoogleanalytics
The total number of completions for Goal 7.
goal7valueNUMERICGoal 7 Valuegoogleanalytics
The total numeric value for Goal 7.
goal8completionsNUMERICGoal 8 Completionsgoogleanalytics
The total number of completions for Goal 8.
goal8valueNUMERICGoal 8 Valuegoogleanalytics
The total numeric value for Goal 8.
goal9completionsNUMERICGoal 9 Completionsgoogleanalytics
The total number of completions for Goal 9.
goal9valueNUMERICGoal 9 Valuegoogleanalytics
The total numeric value for Goal 9.
goalabandonrateallNUMERICTotal Abandonment Rategoogleanalytics
Goal abandonment rate.
goalabandonsallNUMERICAbandoned Funnelsgoogleanalytics
The overall number of times users started goals without actually completing them.
goalcompletionlocationTEXTGoal Completion Locationgoogleanalytics
The page path or screen name that matched any destination type goal completion.
goalcompletionsallNUMERICGoal Completionsgoogleanalytics
Total number of completions for all goals defined in the profile.
goalconversionrateallNUMERICGoal Conversion Rategoogleanalytics
The percentage of sessions which resulted in a conversion to at least one of the goals.
goalpreviousstep1TEXTGoal Previous Step - 1googleanalytics
The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
goalpreviousstep2TEXTGoal Previous Step - 2googleanalytics
The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
goalpreviousstep3TEXTGoal Previous Step - 3googleanalytics
The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
goalstartsallNUMERICGoal Startsgoogleanalytics
Total number of starts for all goals defined in the profile.
goalvalueallNUMERICGoal Valuegoogleanalytics
Total numeric value for all goals defined in the profile.
goalvalueallpersearchNUMERICPer Search Goal Valuegoogleanalytics
The average goal value of a search.
goalvaluepersessionNUMERICPer Session Goal Valuegoogleanalytics
The average goal value of a session.
goalvaluepervisitNUMERICPer Session Goal Valuegoogleanalytics
The average goal value of a session.
hassocialsourcereferralTEXTSocial Source Referralgoogleanalytics
A boolean, either Yes or No, indicates whether sessions to the property are from a social source.
hitsNUMERICHitsgoogleanalytics
Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
hostnameTEXTHostnamegoogleanalytics
The hostname from which the tracking request was made.
hourTEXTHourgoogleanalytics
A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
impressionsNUMERICImpressionsgoogleanalytics
Total number of campaign impressions.
facebook
The number of times your ads were on screen.
google_ads
The Number of Impressions
appnexus
The Number of Impressions Served
appsflyer
The Number of Impressions Served
awin
The Number of Impressions
bing
The Number of Impressions
cm360
The Number of Impressions
criteo
Number of times your Criteo ad is displayed to a user on publishers’ websites
dv360
The Number of Impressions Served
linkedin
This is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
pinterest
The Number of Impressions Served
searchconsole
The Number of Impressions
snapchat
The Number of Impressions
interestaffinitycategoryTEXTAffinity Category (reach)googleanalytics
Indicates that users are more likely to be interested in learning about the specified category.
interestinmarketcategoryTEXTIn-Market Segmentgoogleanalytics
Indicates that users are more likely to be ready to purchase products or services in the specified category.
interestothercategoryTEXTOther Categorygoogleanalytics
Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
internalpromotionclicksNUMERICInternal Promotion Clicksgoogleanalytics
The number of clicks on an internal promotion (Enhanced Ecommerce).
internalpromotioncreativeTEXTInternal Promotion Creativegoogleanalytics
The creative content designed for a promotion (Enhanced Ecommerce).
internalpromotionctrNUMERICInternal Promotion CTRgoogleanalytics
The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
internalpromotionidTEXTInternal Promotion IDgoogleanalytics
The ID of the promotion (Enhanced Ecommerce).
internalpromotionnameTEXTInternal Promotion Namegoogleanalytics
The name of the promotion (Enhanced Ecommerce).
internalpromotionpositionTEXTInternal Promotion Positiongoogleanalytics
The position of the promotion on the web page or application screen (Enhanced Ecommerce).
internalpromotionviewsNUMERICInternal Promotion Viewsgoogleanalytics
The number of views of an internal promotion (Enhanced Ecommerce).
isoweekTEXTISO Week of the Yeargoogleanalytics
ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
isoyearTEXTISO Yeargoogleanalytics
The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.
isoyearisoweekTEXTISO Week of ISO Yeargoogleanalytics
Combined values of ga:isoYear and ga:isoWeek.
istrueviewvideoadTEXTTrueView Video Adgoogleanalytics
A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.
itemquantityNUMERICQuantitygoogleanalytics
Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
itemrevenueNUMERICProduct Revenuegoogleanalytics
The total revenue from purchased product items.
itemsperpurchaseNUMERICAvg. QTYgoogleanalytics
The average quantity of this item (or group of items) sold per purchase.
javaenabledTEXTJava Supportgoogleanalytics
A boolean, either Yes or No, indicating whether Java is enabled in users' browsers.
keywordTEXTKeywordgoogleanalytics
For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
facebook
The name of the ad being viewed in reporting (duplicate)
landingpagepathTEXTLanding Pagegoogleanalytics
The first page in users' sessions, or the landing page.
languageTEXTLanguagegoogleanalytics
The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.
latitudeTEXTLatitudegoogleanalytics
The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
klaviyo
The latitude of the object
localitemrevenueNUMERICLocal Product Revenuegoogleanalytics
Product revenue in local currency.
localproductrefundamountNUMERICLocal Product Refund Amountgoogleanalytics
Refund amount in local currency for a given product (Enhanced Ecommerce).
localrefundamountNUMERICLocal Refund Amountgoogleanalytics
Total refund amount in local currency for the transaction (Enhanced Ecommerce).
localtransactionrevenueNUMERICLocal Revenuegoogleanalytics
Transaction revenue in local currency.
localtransactionshippingNUMERICLocal Shippinggoogleanalytics
Transaction shipping cost in local currency.
localtransactiontaxNUMERICLocal Taxgoogleanalytics
Transaction tax in local currency.
longitudeTEXTLongitudegoogleanalytics
The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
klaviyo
The longitude of the object
marginNUMERICMargingoogleanalytics
This metric is deprecated and will be removed soon. Please use ga:ROAS instead.
mediumTEXTMediumgoogleanalytics
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
metroTEXTMetrogoogleanalytics
The Designated Market Area (DMA) from where traffic arrived.
metroidTEXTMetro Idgoogleanalytics
The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.
minuteTEXTMinutegoogleanalytics
Returns the minutes, between 00 and 59, in the hour.
mobiledevicebrandingTEXTMobile Device Brandinggoogleanalytics
Mobile manufacturer or branded name.
mobiledeviceinfoTEXTMobile Device Infogoogleanalytics
The branding, model, and marketing name used to identify the mobile device.
mobiledevicemarketingnameTEXTMobile Device Marketing Namegoogleanalytics
The marketing name used for the mobile device.
mobiledevicemodelTEXTMobile Device Modelgoogleanalytics
Mobile device model.
mobileinputselectorTEXTMobile Input Selectorgoogleanalytics
Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
monthTEXTMonth of the yeargoogleanalytics
Month of the session, a two digit integer from 01 to 12.
networkdomainTEXTNetwork Domaingoogleanalytics
The domain name of users' ISP, derived from the domain name registered to the ISP's IP address.
networklocationTEXTService Providergoogleanalytics
The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
newusersNUMERICNew Usersgoogleanalytics
The number of sessions marked as a user's first sessions.
newvisitsNUMERICNew Usersgoogleanalytics
The number of sessions marked as a user's first sessions.
nthdayTEXTDay Indexgoogleanalytics
The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
nthhourTEXTHour Indexgoogleanalytics
The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
nthminuteTEXTMinute Indexgoogleanalytics
The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
nthmonthTEXTMonth Indexgoogleanalytics
The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
nthweekTEXTWeek Indexgoogleanalytics
The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
operatingsystemTEXTOperating Systemgoogleanalytics
Users' operating system, for example, Windows, Linux, Macintosh, or iOS.
operatingsystemversionTEXTOperating System Versiongoogleanalytics
The version of users' operating system, i.e., XP for Windows, PPC for Macintosh.
ordercouponcodeTEXTOrder Coupon Codegoogleanalytics
Code for the order-level coupon (Enhanced Ecommerce).
organicsearchesNUMERICOrganic Searchesgoogleanalytics
The number of organic searches happened in a session. This metric is search engine agnostic.
pagedepthTEXTPage Depthgoogleanalytics
The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
pagedownloadtimeNUMERICPage Download Time (ms)googleanalytics
The total time (in milliseconds) to download this page among all samples.
pageloadsampleNUMERICPage Load Samplegoogleanalytics
The sample set (or count) of pageviews used to calculate the average page load time.
pageloadtimeNUMERICPage Load Time (ms)googleanalytics
Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
pagepathTEXTPagegoogleanalytics
A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.
pagepathlevel1TEXTPage path level 1googleanalytics
This dimension rolls up all the page paths in the first hierarchical level in pagePath.
pagepathlevel2TEXTPage path level 2googleanalytics
This dimension rolls up all the page paths in the second hierarchical level in pagePath.
pagepathlevel3TEXTPage path level 3googleanalytics
This dimension rolls up all the page paths in the third hierarchical level in pagePath.
pagepathlevel4TEXTPage path level 4googleanalytics
This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
pagetitleTEXTPage Titlegoogleanalytics
The page's title. Multiple pages might have the same page title.
pagevalueNUMERICPage Valuegoogleanalytics
The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.
pageviewsNUMERICPageviewsgoogleanalytics
The total number of pageviews for the property.
pageviewspersessionNUMERICPages / Sessiongoogleanalytics
The average number of pages viewed during a session, including repeated views of a single page.
pageviewspervisitNUMERICPages / Sessiongoogleanalytics
The average number of pages viewed during a session, including repeated views of a single page.
percentnewsessionsNUMERIC% New Sessionsgoogleanalytics
The percentage of sessions by users who had never visited the property before.
percentnewvisitsNUMERIC% New Sessionsgoogleanalytics
The percentage of sessions by users who had never visited the property before.
percentsearchrefinementsNUMERIC% Search Refinementsgoogleanalytics
The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
percentsessionswithsearchNUMERIC% Sessions with Searchgoogleanalytics
The percentage of sessions with search.
percentvisitswithsearchNUMERIC% Sessions with Searchgoogleanalytics
The percentage of sessions with search.
previouspagepathTEXTPrevious Page Pathgoogleanalytics
A page visited before another page on the same property, typically used with the pagePath dimension.
productaddstocartNUMERICProduct Adds To Cartgoogleanalytics
Number of times the product was added to the shopping cart (Enhanced Ecommerce).
productcategoryTEXTProduct Categorygoogleanalytics
Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.
productcheckoutsNUMERICProduct Checkoutsgoogleanalytics
Number of times the product was included in the check-out process (Enhanced Ecommerce).
productdetailviewsNUMERICProduct Detail Viewsgoogleanalytics
Number of times users viewed the product-detail page (Enhanced Ecommerce).
productlistclicksNUMERICProduct List Clicksgoogleanalytics
Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
productlistctrNUMERICProduct List CTRgoogleanalytics
The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
productlistviewsNUMERICProduct List Viewsgoogleanalytics
Number of times the product appeared in a product list (Enhanced Ecommerce).
productnameTEXTProductgoogleanalytics
The product name, supplied by the ecommerce tracking application, for purchased items.
productrefundamountNUMERICProduct Refund Amountgoogleanalytics
Total refund amount associated with the product (Enhanced Ecommerce).
productrefundsNUMERICProduct Refundsgoogleanalytics
Number of times a refund was issued for the product (Enhanced Ecommerce).
productremovesfromcartNUMERICProduct Removes From Cartgoogleanalytics
Number of times the product was removed from the shopping cart (Enhanced Ecommerce).
productrevenueperpurchaseNUMERICProduct Revenue per Purchasegoogleanalytics
Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
productskuTEXTProduct SKUgoogleanalytics
The product SKU, defined in the ecommerce tracking application, for purchased items.
profileidTEXTGoogle Analytics view (profile) ID (alias)googleanalytics
Alias for Google Analytics view (profile) ID
profilenameTEXTGoogle Analytics view (profile) name (alias)googleanalytics
Alias for Google Analytics view (profile) name
quantityaddedtocartNUMERICQuantity Added To Cartgoogleanalytics
Number of product units added to the shopping cart (Enhanced Ecommerce).
quantitycheckedoutNUMERICQuantity Checked Outgoogleanalytics
Number of product units included in check out (Enhanced Ecommerce).
quantityrefundedNUMERICQuantity Refundedgoogleanalytics
Number of product units refunded (Enhanced Ecommerce).
quantityremovedfromcartNUMERICQuantity Removed From Cartgoogleanalytics
Number of product units removed from a shopping cart (Enhanced Ecommerce).
redirectiontimeNUMERICRedirection Time (ms)googleanalytics
The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
referralpathTEXTReferral Pathgoogleanalytics
The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
refundamountNUMERICRefund Amountgoogleanalytics
Currency amount refunded for a transaction (Enhanced Ecommerce).
regionTEXTRegiongoogleanalytics
Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.
facebook
The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
awin
The Region
klaviyo
The region of the object
regionidTEXTRegion IDgoogleanalytics
Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
regionisocodeTEXTRegion ISO Codegoogleanalytics
Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.
revenueperitemNUMERICAvg. Pricegoogleanalytics
The average revenue per item.
revenuepertransactionNUMERICAvg. Order Valuegoogleanalytics
The average revenue of an ecommerce transaction.
revenueperuserNUMERICRevenue per Usergoogleanalytics
The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.
roasNUMERICROASgoogleanalytics
Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
roiNUMERICROIgoogleanalytics
This metric is deprecated and will be removed soon. Please use ga:ROAS instead.
rpcNUMERICRPCgoogleanalytics
RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
screencolorsTEXTScreen Colorsgoogleanalytics
The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.
screenresolutionTEXTScreen Resolutiongoogleanalytics
Resolution of users' screens, for example, 1024x738.
searchdepthNUMERICSearch Depthgoogleanalytics
The total number of subsequent page views made after a use of the site's internal search feature.
searchdestinationpageTEXTDestination Pagegoogleanalytics
The page users immediately visited after performing an internal search on the site. This is usually the search results page.
searchdurationNUMERICTime after Searchgoogleanalytics
The session duration when the site's internal search feature is used.
searchexitrateNUMERIC% Search Exitsgoogleanalytics
The percentage of searches that resulted in an immediate exit from the property.
searchexitsNUMERICSearch Exitsgoogleanalytics
The number of exits on the site that occurred following a search result from the site's internal search feature.
searchgoalconversionrateallNUMERICSite Search Goal Conversion Rategoogleanalytics
The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
searchrefinementsNUMERICSearch Refinementsgoogleanalytics
The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
searchresultviewsNUMERICResults Pageviewsgoogleanalytics
The number of times a search result page was viewed.
searchsessionsNUMERICSessions with Searchgoogleanalytics
The total number of sessions that included an internal search.
searchuniquesNUMERICTotal Unique Searchesgoogleanalytics
Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
searchusedTEXTSite Search Statusgoogleanalytics
A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
searchvisitsNUMERICSessions with Searchgoogleanalytics
The total number of sessions that included an internal search.
secondpagepathTEXTSecond Pagegoogleanalytics
The second page in users' sessions.
serverconnectiontimeNUMERICServer Connection Time (ms)googleanalytics
Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.
serverresponsetimeNUMERICServer Response Time (ms)googleanalytics
The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
sessioncountTEXTCount of Sessionsgoogleanalytics
The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
sessiondurationNUMERICSession Durationgoogleanalytics
Total duration (in seconds) of users' sessions.
sessiondurationbucketTEXTSession Durationgoogleanalytics
The length (returned as a string) of a session measured in seconds and reported in second increments.
sessionsNUMERICSessionsgoogleanalytics
The total number of sessions.
appsflyer
The Number of Sessions
sessionsperuserNUMERICNumber of Sessions per Usergoogleanalytics
The total number of sessions divided by the total number of users.
sessionstotransactionTEXTSessions to Transactiongoogleanalytics
The number of sessions between users' purchases and the related campaigns that lead to the purchases.
sessionswitheventNUMERICSessions with Eventgoogleanalytics
The total number of sessions with events.
shoppingstageTEXTShopping Stagegoogleanalytics
Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
socialactivitycontenturlTEXTShared URLgoogleanalytics
For a social data hub activity, this is the URL shared by the associated social network users.
socialnetworkTEXTSocial Networkgoogleanalytics
The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
sourceTEXTSourcegoogleanalytics
The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
appsflyer
Source
cm360
The Source Name
sourcemediumTEXTSource / Mediumgoogleanalytics
Combined values of ga:source and ga:medium.
speedmetricssampleNUMERICSpeed Metrics Samplegoogleanalytics
The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
subcontinentTEXTSub Continentgoogleanalytics
Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.
subcontinentcodeTEXTSub Continent Codegoogleanalytics
Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.
timeonpageNUMERICTime on Pagegoogleanalytics
Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.
totaleventsNUMERICTotal Eventsgoogleanalytics
The total number of events for the profile, across all categories.
totalpublisherclicksNUMERICPublisher Clicksgoogleanalytics
The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
totalpublishercoverageNUMERICPublisher Coveragegoogleanalytics
Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
totalpublisherctrNUMERICPublisher CTRgoogleanalytics
The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
totalpublisherecpmNUMERICPublisher eCPMgoogleanalytics
The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.
totalpublisherimpressionsNUMERICPublisher Impressionsgoogleanalytics
An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
totalpublisherimpressionspersessionNUMERICPublisher Impressions / Sessiongoogleanalytics
The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
totalpublishermonetizedpageviewsNUMERICPublisher Monetized Pageviewsgoogleanalytics
This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
totalpublisherrevenueNUMERICPublisher Revenuegoogleanalytics
The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 Sessionsgoogleanalytics
The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
totalpublisherviewableimpressionspercentNUMERICPublisher Viewable Impressions %googleanalytics
The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
totalrefundsNUMERICRefundsgoogleanalytics
Number of refunds that have been issued (Enhanced Ecommerce).
totalvalueNUMERICTotal Valuegoogleanalytics
Total value for the property (including total revenue and total goal value).
transactionidTEXTTransaction IDgoogleanalytics
The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
transactionrevenueNUMERICRevenuegoogleanalytics
The total sale revenue (excluding shipping and tax) of the transaction.
google_ads
The Amount of Revenue
amazon_mws
The Transaction Revenue (Duplicate of Item Price)
appsflyer
The Lifetime Revenue
awin
The Total Value of all Transactions
bing
The Amount of Revenue
criteo
The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
linkedin
Conversion Value (Duplicate of Conversion Value (Local Currency))
pinterest
The Attributed Revenue
snapchat
The Amount of Revenue
transactionrevenuepersessionNUMERICPer Session Valuegoogleanalytics
Average transaction revenue for a session.
transactionrevenuepervisitNUMERICPer Session Valuegoogleanalytics
Average transaction revenue for a session.
transactionsNUMERICTransactionsgoogleanalytics
The total number of transactions.
google_ads
The Number of Conversions
amazon_mws
The Number of Transactions (Duplicate of Quantity)
appsflyer
The Number of App Installs (Duplicate)
awin
The Total Number of Transactions
bing
The Number of Conversions
criteo
The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
linkedin
The number of transactions (Duplicate of External Website Conversions)
pinterest
The Number of Attributed Conversions
snapchat
The Number of Conversions
transactionshippingNUMERICShippinggoogleanalytics
The total cost of shipping.
transactionspersessionNUMERICEcommerce Conversion Rategoogleanalytics
The average number of transactions in a session.
transactionsperuserNUMERICTransactions per Usergoogleanalytics
Total number of transactions divided by total number of users.
transactionspervisitNUMERICEcommerce Conversion Rategoogleanalytics
The average number of transactions in a session.
transactiontaxNUMERICTaxgoogleanalytics
Total tax for the transaction.
uniquedimensioncombinationsNUMERICUnique Dimension Combinationsgoogleanalytics
Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.
uniqueeventsNUMERICUnique Eventsgoogleanalytics
The number of unique events. Events in different sessions are counted as separate events.
uniquepageviewsNUMERICUnique Pageviewsgoogleanalytics
Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
uniquepurchasesNUMERICUnique Purchasesgoogleanalytics
The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
useragebracketTEXTAgegoogleanalytics
Age bracket of users.
userbucketTEXTUser Bucketgoogleanalytics
Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.
userdefinedvalueTEXTUser Defined Valuegoogleanalytics
The value provided when defining custom user segments for the property.
usergenderTEXTGendergoogleanalytics
Gender of users.
usersNUMERICUsersgoogleanalytics
The total number of users for the requested time period.
usertypeTEXTUser Typegoogleanalytics
A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
viewidTEXTGoogle Analytics view (profile) IDgoogleanalytics
Google Analytics view (profile) ID
viewnameTEXTGoogle Analytics view (profile) namegoogleanalytics
Google Analytics view (profile) name
visitbouncerateNUMERICBounce Rategoogleanalytics
The percentage of single-page session (i.e., session in which the person left the property from the first page).
visitcountTEXTCount of Sessionsgoogleanalytics
The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
visitlengthTEXTSession Durationgoogleanalytics
The length (returned as a string) of a session measured in seconds and reported in second increments.
visitoragebracketTEXTAgegoogleanalytics
Age bracket of users.
visitorgenderTEXTGendergoogleanalytics
Gender of users.
visitorsNUMERICUsersgoogleanalytics
The total number of users for the requested time period.
visitortypeTEXTUser Typegoogleanalytics
A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
visitsNUMERICSessionsgoogleanalytics
The total number of sessions.
visitswitheventNUMERICSessions with Eventgoogleanalytics
The total number of sessions with events.
weekTEXTWeek of the Yeargoogleanalytics
The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
yearTEXTYeargoogleanalytics
The year of the session, a four-digit year from 2005 to the current year.
yearmonthTEXTMonth of Yeargoogleanalytics
Combined values of ga:year and ga:month.
yearweekTEXTWeek of Yeargoogleanalytics
Combined values of ga:year and ga:week.
account_currencyTEXTCurrencyfacebook
Currency that is used by your ad account.
account_idTEXTAccount IDfacebook
The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
account_nameTEXTAccount Namefacebook
The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
accountidTEXTAccount ID (duplicate)facebook
The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)
pinterest
The Account ID
salesforce
ID of the account that’s the parent of this contact.
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion Valuefacebook
The total value of adds of payment info tracked with the conversions objective (default attribution window).
action_values_add_payment_info_1d_clickNUMERICAdds of Payment Info Conversion Value (1-day-click attribution window).facebook
The total value of adds of payment info tracked with the conversions objective (1-day-click attribution window).
action_values_add_payment_info_1d_viewNUMERICAdds of Payment Info Conversion Value (1-day-view attribution window).facebook
The total value of adds of payment info tracked with the conversions objective (1-day-view attribution window).
action_values_add_payment_info_7d_clickNUMERICAdds of Payment Info Conversion Value (7-day-click attribution window).facebook
The total value of adds of payment info tracked with the conversions objective (7-day-click attribution window).
action_values_add_payment_info_ddaNUMERICAdds of Payment Info Conversion Value (data driven attribution window).facebook
The total value of adds of payment info tracked with the conversions objective (data driven attribution window).
action_values_add_to_cartNUMERICAdds to Cart Conversion Valuefacebook
The total value of adds to cart tracked with the conversions objective (default attribution window).
action_values_add_to_cart_1d_clickNUMERICAdds to Cart Conversion Value (1-day-click attribution window).facebook
The total value of adds to cart tracked with the conversions objective (1-day-click attribution window).
action_values_add_to_cart_1d_viewNUMERICAdds to Cart Conversion Value (1-day-view attribution window).facebook
The total value of adds to cart tracked with the conversions objective (1-day-view attribution window).
action_values_add_to_cart_7d_clickNUMERICAdds to Cart Conversion Value (7-day-click attribution window).facebook
The total value of adds to cart tracked with the conversions objective (7-day-click attribution window).
action_values_add_to_cart_ddaNUMERICAdds to Cart Conversion Value (data driven attribution window).facebook
The total value of adds to cart tracked with the conversions objective (data driven attribution window).
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion Valuefacebook
The total value of adds to wishlist tracked with the conversions objective (default attribution window).
action_values_add_to_wishlist_1d_clickNUMERICAdds to Wishlist Conversion Value (1-day-click attribution window).facebook
The total value of adds to wishlist tracked with the conversions objective (1-day-click attribution window).
action_values_add_to_wishlist_1d_viewNUMERICAdds to Wishlist Conversion Value (1-day-view attribution window).facebook
The total value of adds to wishlist tracked with the conversions objective (1-day-view attribution window).
action_values_add_to_wishlist_7d_clickNUMERICAdds to Wishlist Conversion Value (7-day-click attribution window).facebook
The total value of adds to wishlist tracked with the conversions objective (7-day-click attribution window).
action_values_add_to_wishlist_ddaNUMERICAdds to Wishlist Conversion Value (data driven attribution window).facebook
The total value of adds to wishlist tracked with the conversions objective (data driven attribution window).
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook
(default attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (data driven attribution window).facebook
(data driven attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook
(default attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window).facebook
(data driven attribution window).
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook
(default attribution window).
action_values_app_custom_event_fb_mobile_content_view_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Content View (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_app_custom_event_fb_mobile_content_view_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Content View (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_app_custom_event_fb_mobile_content_view_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Content View (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_app_custom_event_fb_mobile_content_view_ddaNUMERICAction Values App Custom Event.Fb Mobile Content View (data driven attribution window).facebook
(data driven attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook
(default attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window).facebook
(data driven attribution window).
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook
(default attribution window).
action_values_app_custom_event_fb_mobile_purchase_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_app_custom_event_fb_mobile_purchase_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_app_custom_event_fb_mobile_purchase_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_app_custom_event_fb_mobile_purchase_ddaNUMERICAction Values App Custom Event.Fb Mobile Purchase (data driven attribution window).facebook
(data driven attribution window).
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook
(default attribution window).
action_values_app_custom_event_other_1d_clickNUMERICAction Values App Custom Event.Other (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_app_custom_event_other_1d_viewNUMERICAction Values App Custom Event.Other (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_app_custom_event_other_7d_clickNUMERICAction Values App Custom Event.Other (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_app_custom_event_other_ddaNUMERICAction Values App Custom Event.Other (data driven attribution window).facebook
(data driven attribution window).
action_values_complete_registrationNUMERICRegistrations Completed Conversion Valuefacebook
The total value of registrations completed tracked with the conversions objective (default attribution window).
action_values_complete_registration_1d_clickNUMERICRegistrations Completed Conversion Value (1-day-click attribution window).facebook
The total value of registrations completed tracked with the conversions objective (1-day-click attribution window).
action_values_complete_registration_1d_viewNUMERICRegistrations Completed Conversion Value (1-day-view attribution window).facebook
The total value of registrations completed tracked with the conversions objective (1-day-view attribution window).
action_values_complete_registration_7d_clickNUMERICRegistrations Completed Conversion Value (7-day-click attribution window).facebook
The total value of registrations completed tracked with the conversions objective (7-day-click attribution window).
action_values_complete_registration_ddaNUMERICRegistrations Completed Conversion Value (data driven attribution window).facebook
The total value of registrations completed tracked with the conversions objective (data driven attribution window).
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion Valuefacebook
The total value of checkouts initiated tracked with the conversions objective (default attribution window).
action_values_initiate_checkout_1d_clickNUMERICCheckouts Initiated Conversion Value (1-day-click attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (1-day-click attribution window).
action_values_initiate_checkout_1d_viewNUMERICCheckouts Initiated Conversion Value (1-day-view attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (1-day-view attribution window).
action_values_initiate_checkout_7d_clickNUMERICCheckouts Initiated Conversion Value (7-day-click attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (7-day-click attribution window).
action_values_initiate_checkout_ddaNUMERICCheckouts Initiated Conversion Value (data driven attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (data driven attribution window).
action_values_leadNUMERICLeads Conversion Valuefacebook
The total value of leads tracked with the conversions objective (default attribution window).
action_values_lead_1d_clickNUMERICLeads Conversion Value (1-day-click attribution window).facebook
The total value of leads tracked with the conversions objective (1-day-click attribution window).
action_values_lead_1d_viewNUMERICLeads Conversion Value (1-day-view attribution window).facebook
The total value of leads tracked with the conversions objective (1-day-view attribution window).
action_values_lead_7d_clickNUMERICLeads Conversion Value (7-day-click attribution window).facebook
The total value of leads tracked with the conversions objective (7-day-click attribution window).
action_values_lead_ddaNUMERICLeads Conversion Value (data driven attribution window).facebook
The total value of leads tracked with the conversions objective (data driven attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion Valuefacebook
The total value of website adds of payment info conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICWebsite Adds of Payment Info Conversion Value (1-day-click attribution window).facebook
The total value of website adds of payment info conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICWebsite Adds of Payment Info Conversion Value (1-day-view attribution window).facebook
The total value of website adds of payment info conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICWebsite Adds of Payment Info Conversion Value (7-day-click attribution window).facebook
The total value of website adds of payment info conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICWebsite Adds of Payment Info Conversion Value (data driven attribution window).facebook
The total value of website adds of payment info conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion Valuefacebook
The total value of website add to cart conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICWebsite Adds to Cart Conversion Value (1-day-click attribution window).facebook
The total value of website add to cart conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICWebsite Adds to Cart Conversion Value (1-day-view attribution window).facebook
The total value of website add to cart conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICWebsite Adds to Cart Conversion Value (7-day-click attribution window).facebook
The total value of website add to cart conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICWebsite Adds to Cart Conversion Value (data driven attribution window).facebook
The total value of website add to cart conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion Valuefacebook
The total value of all website add to wishlist conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICWebsite Adds to Wishlist Conversion Value (1-day-click attribution window).facebook
The total value of all website add to wishlist conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICWebsite Adds to Wishlist Conversion Value (1-day-view attribution window).facebook
The total value of all website add to wishlist conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICWebsite Adds to Wishlist Conversion Value (7-day-click attribution window).facebook
The total value of all website add to wishlist conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICWebsite Adds to Wishlist Conversion Value (data driven attribution window).facebook
The total value of all website add to wishlist conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion Valuefacebook
The value of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICWebsite Registrations Completed Conversion Value (1-day-click attribution window).facebook
The value of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICWebsite Registrations Completed Conversion Value (1-day-view attribution window).facebook
The value of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICWebsite Registrations Completed Conversion Value (7-day-click attribution window).facebook
The value of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICWebsite Registrations Completed Conversion Value (data driven attribution window).facebook
The value of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion Valuefacebook
The total value of website checkout initiated conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICWebsite Checkouts Initiated Conversion Value (1-day-click attribution window).facebook
The total value of website checkout initiated conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICWebsite Checkouts Initiated Conversion Value (1-day-view attribution window).facebook
The total value of website checkout initiated conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICWebsite Checkouts Initiated Conversion Value (7-day-click attribution window).facebook
The total value of website checkout initiated conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICWebsite Checkouts Initiated Conversion Value (data driven attribution window).facebook
The total value of website checkout initiated conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion Valuefacebook
The total value of website leads conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_lead_1d_clickNUMERICWebsite Leads Conversion Value (1-day-click attribution window).facebook
The total value of website leads conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_lead_1d_viewNUMERICWebsite Leads Conversion Value (1-day-view attribution window).facebook
The total value of website leads conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_lead_7d_clickNUMERICWebsite Leads Conversion Value (7-day-click attribution window).facebook
The total value of website leads conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_lead_ddaNUMERICWebsite Leads Conversion Value (data driven attribution window).facebook
The total value of website leads conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion Valuefacebook
The total value of website purchase conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICWebsite Purchases Conversion Value (1-day-click attribution window).facebook
The total value of website purchase conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICWebsite Purchases Conversion Value (1-day-view attribution window).facebook
The total value of website purchase conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICWebsite Purchases Conversion Value (7-day-click attribution window).facebook
The total value of website purchase conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_purchase_ddaNUMERICWebsite Purchases Conversion Value (data driven attribution window).facebook
The total value of website purchase conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_searchNUMERICWebsite Searches Conversion Valuefacebook
The total value of website searches conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_search_1d_clickNUMERICWebsite Searches Conversion Value (1-day-click attribution window).facebook
The total value of website searches conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_search_1d_viewNUMERICWebsite Searches Conversion Value (1-day-view attribution window).facebook
The total value of website searches conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_search_7d_clickNUMERICWebsite Searches Conversion Value (7-day-click attribution window).facebook
The total value of website searches conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_search_ddaNUMERICWebsite Searches Conversion Value (data driven attribution window).facebook
The total value of website searches conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion Valuefacebook
The total value of website content views conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICWebsite Content Views Conversion Value (1-day-click attribution window).facebook
The total value of website content views conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICWebsite Content Views Conversion Value (1-day-view attribution window).facebook
The total value of website content views conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICWebsite Content Views Conversion Value (7-day-click attribution window).facebook
The total value of website content views conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_view_content_ddaNUMERICWebsite Content Views Conversion Value (data driven attribution window).facebook
The total value of website content views conversions (data driven attribution window).
action_values_omni_add_to_cartNUMERICAdds to Cart Conversion Valuefacebook
The total value of adds to cart tracked with the conversions objective (default attribution window).
action_values_omni_add_to_cart_1d_clickNUMERICAdds to Cart Conversion Value (1-day-click attribution window).facebook
The total value of adds to cart tracked with the conversions objective (1-day-click attribution window).
action_values_omni_add_to_cart_1d_viewNUMERICAdds to Cart Conversion Value (1-day-view attribution window).facebook
The total value of adds to cart tracked with the conversions objective (1-day-view attribution window).
action_values_omni_add_to_cart_7d_clickNUMERICAdds to Cart Conversion Value (7-day-click attribution window).facebook
The total value of adds to cart tracked with the conversions objective (7-day-click attribution window).
action_values_omni_add_to_cart_ddaNUMERICAdds to Cart Conversion Value (data driven attribution window).facebook
The total value of adds to cart tracked with the conversions objective (data driven attribution window).
action_values_omni_complete_registrationNUMERICRegistrations Completed Conversion Valuefacebook
The total value of registrations completed tracked with the conversions objective (default attribution window).
action_values_omni_complete_registration_1d_clickNUMERICRegistrations Completed Conversion Value (1-day-click attribution window).facebook
The total value of registrations completed tracked with the conversions objective (1-day-click attribution window).
action_values_omni_complete_registration_1d_viewNUMERICRegistrations Completed Conversion Value (1-day-view attribution window).facebook
The total value of registrations completed tracked with the conversions objective (1-day-view attribution window).
action_values_omni_complete_registration_7d_clickNUMERICRegistrations Completed Conversion Value (7-day-click attribution window).facebook
The total value of registrations completed tracked with the conversions objective (7-day-click attribution window).
action_values_omni_complete_registration_ddaNUMERICRegistrations Completed Conversion Value (data driven attribution window).facebook
The total value of registrations completed tracked with the conversions objective (data driven attribution window).
action_values_omni_customNUMERICAction Values Omni Customfacebook
(default attribution window).
action_values_omni_custom_1d_clickNUMERICAction Values Omni Custom (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_omni_custom_1d_viewNUMERICAction Values Omni Custom (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_omni_custom_7d_clickNUMERICAction Values Omni Custom (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_omni_custom_ddaNUMERICAction Values Omni Custom (data driven attribution window).facebook
(data driven attribution window).
action_values_omni_initiated_checkoutNUMERICCheckouts Initiated Conversion Valuefacebook
The total value of checkouts initiated tracked with the conversions objective (default attribution window).
action_values_omni_initiated_checkout_1d_clickNUMERICCheckouts Initiated Conversion Value (1-day-click attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (1-day-click attribution window).
action_values_omni_initiated_checkout_1d_viewNUMERICCheckouts Initiated Conversion Value (1-day-view attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (1-day-view attribution window).
action_values_omni_initiated_checkout_7d_clickNUMERICCheckouts Initiated Conversion Value (7-day-click attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (7-day-click attribution window).
action_values_omni_initiated_checkout_ddaNUMERICCheckouts Initiated Conversion Value (data driven attribution window).facebook
The total value of checkouts initiated tracked with the conversions objective (data driven attribution window).
action_values_omni_purchaseNUMERICPurchases Conversion Valuefacebook
The total value of purchases tracked with the conversions objective (default attribution window).
action_values_omni_purchase_1d_clickNUMERICPurchases Conversion Value (1-day-click attribution window).facebook
The total value of purchases tracked with the conversions objective (1-day-click attribution window).
action_values_omni_purchase_1d_viewNUMERICPurchases Conversion Value (1-day-view attribution window).facebook
The total value of purchases tracked with the conversions objective (1-day-view attribution window).
action_values_omni_purchase_7d_clickNUMERICPurchases Conversion Value (7-day-click attribution window).facebook
The total value of purchases tracked with the conversions objective (7-day-click attribution window).
action_values_omni_purchase_ddaNUMERICPurchases Conversion Value (data driven attribution window).facebook
The total value of purchases tracked with the conversions objective (data driven attribution window).
action_values_omni_searchNUMERICSearches Conversion Valuefacebook
The total value of search conversions (default attribution window).
action_values_omni_search_1d_clickNUMERICSearches Conversion Value (1-day-click attribution window).facebook
The total value of search conversions (1-day-click attribution window).
action_values_omni_search_1d_viewNUMERICSearches Conversion Value (1-day-view attribution window).facebook
The total value of search conversions (1-day-view attribution window).
action_values_omni_search_7d_clickNUMERICSearches Conversion Value (7-day-click attribution window).facebook
The total value of search conversions (7-day-click attribution window).
action_values_omni_search_ddaNUMERICSearches Conversion Value (data driven attribution window).facebook
The total value of search conversions (data driven attribution window).
action_values_omni_spend_creditsNUMERICCredit Spends Conversion Valuefacebook
The total value of spend credits conversions (default attribution window).
action_values_omni_spend_credits_1d_clickNUMERICCredit Spends Conversion Value (1-day-click attribution window).facebook
The total value of spend credits conversions (1-day-click attribution window).
action_values_omni_spend_credits_1d_viewNUMERICCredit Spends Conversion Value (1-day-view attribution window).facebook
The total value of spend credits conversions (1-day-view attribution window).
action_values_omni_spend_credits_7d_clickNUMERICCredit Spends Conversion Value (7-day-click attribution window).facebook
The total value of spend credits conversions (7-day-click attribution window).
action_values_omni_spend_credits_ddaNUMERICCredit Spends Conversion Value (data driven attribution window).facebook
The total value of spend credits conversions (data driven attribution window).
action_values_omni_view_contentNUMERICContent Views Conversion Valuefacebook
The total value of content views tracked with the conversions objective (default attribution window).
action_values_omni_view_content_1d_clickNUMERICContent Views Conversion Value (1-day-click attribution window).facebook
The total value of content views tracked with the conversions objective (1-day-click attribution window).
action_values_omni_view_content_1d_viewNUMERICContent Views Conversion Value (1-day-view attribution window).facebook
The total value of content views tracked with the conversions objective (1-day-view attribution window).
action_values_omni_view_content_7d_clickNUMERICContent Views Conversion Value (7-day-click attribution window).facebook
The total value of content views tracked with the conversions objective (7-day-click attribution window).
action_values_omni_view_content_ddaNUMERICContent Views Conversion Value (data driven attribution window).facebook
The total value of content views tracked with the conversions objective (data driven attribution window).
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook
(default attribution window).
action_values_onsite_conversion_purchase_1d_clickNUMERICAction Values Onsite Conversion.Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_onsite_conversion_purchase_1d_viewNUMERICAction Values Onsite Conversion.Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_onsite_conversion_purchase_7d_clickNUMERICAction Values Onsite Conversion.Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_onsite_conversion_purchase_ddaNUMERICAction Values Onsite Conversion.Purchase (data driven attribution window).facebook
(data driven attribution window).
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook
(default attribution window).
action_values_onsite_web_add_to_cart_1d_clickNUMERICAction Values Onsite Web Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_onsite_web_add_to_cart_1d_viewNUMERICAction Values Onsite Web Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_onsite_web_add_to_cart_7d_clickNUMERICAction Values Onsite Web Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_onsite_web_add_to_cart_ddaNUMERICAction Values Onsite Web Add To Cart (data driven attribution window).facebook
(data driven attribution window).
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook
(default attribution window).
action_values_onsite_web_app_add_to_cart_1d_clickNUMERICAction Values Onsite Web App Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_onsite_web_app_add_to_cart_1d_viewNUMERICAction Values Onsite Web App Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_onsite_web_app_add_to_cart_7d_clickNUMERICAction Values Onsite Web App Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_onsite_web_app_add_to_cart_ddaNUMERICAction Values Onsite Web App Add To Cart (data driven attribution window).facebook
(data driven attribution window).
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook
(default attribution window).
action_values_onsite_web_app_purchase_1d_clickNUMERICAction Values Onsite Web App Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_onsite_web_app_purchase_1d_viewNUMERICAction Values Onsite Web App Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_onsite_web_app_purchase_7d_clickNUMERICAction Values Onsite Web App Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_onsite_web_app_purchase_ddaNUMERICAction Values Onsite Web App Purchase (data driven attribution window).facebook
(data driven attribution window).
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook
(default attribution window).
action_values_onsite_web_purchase_1d_clickNUMERICAction Values Onsite Web Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_onsite_web_purchase_1d_viewNUMERICAction Values Onsite Web Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_onsite_web_purchase_7d_clickNUMERICAction Values Onsite Web Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_onsite_web_purchase_ddaNUMERICAction Values Onsite Web Purchase (data driven attribution window).facebook
(data driven attribution window).
action_values_purchaseNUMERICAction Values Purchasefacebook
(default attribution window).
action_values_purchase_1d_clickNUMERICAction Values Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
action_values_purchase_1d_viewNUMERICAction Values Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
action_values_purchase_7d_clickNUMERICAction Values Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
action_values_purchase_ddaNUMERICAction Values Purchase (data driven attribution window).facebook
(data driven attribution window).
action_values_searchNUMERICSearches Conversion Valuefacebook
The total value of search conversions (default attribution window).
action_values_search_1d_clickNUMERICSearches Conversion Value (1-day-click attribution window).facebook
The total value of search conversions (1-day-click attribution window).
action_values_search_1d_viewNUMERICSearches Conversion Value (1-day-view attribution window).facebook
The total value of search conversions (1-day-view attribution window).
action_values_search_7d_clickNUMERICSearches Conversion Value (7-day-click attribution window).facebook
The total value of search conversions (7-day-click attribution window).
action_values_search_ddaNUMERICSearches Conversion Value (data driven attribution window).facebook
The total value of search conversions (data driven attribution window).
actions_add_payment_infoNUMERICAdds of Payment Infofacebook
The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_add_payment_info_1d_clickNUMERICAdds of Payment Info (1-day-click attribution window).facebook
The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_add_payment_info_1d_viewNUMERICAdds of Payment Info (1-day-view attribution window).facebook
The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_add_payment_info_7d_clickNUMERICAdds of Payment Info (7-day-click attribution window).facebook
The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_add_payment_info_ddaNUMERICAdds of Payment Info (data driven attribution window).facebook
The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_add_to_cartNUMERICAdds to Cartfacebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_add_to_cart_1d_clickNUMERICAdds to Cart (1-day-click attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_add_to_cart_1d_viewNUMERICAdds to Cart (1-day-view attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_add_to_cart_7d_clickNUMERICAdds to Cart (7-day-click attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_add_to_cart_ddaNUMERICAdds to Cart (data driven attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_add_to_wishlistNUMERICAdds to Wishlistfacebook
The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_add_to_wishlist_1d_clickNUMERICAdds to Wishlist (1-day-click attribution window).facebook
The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_add_to_wishlist_1d_viewNUMERICAdds to Wishlist (1-day-view attribution window).facebook
The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_add_to_wishlist_7d_clickNUMERICAdds to Wishlist (7-day-click attribution window).facebook
The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_add_to_wishlist_ddaNUMERICAdds to Wishlist (data driven attribution window).facebook
The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App Activactionsfacebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICMobile App Activactions (1-day-click attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICMobile App Activactions (1-day-view attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICMobile App Activactions (7-day-click attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_app_custom_event_fb_mobile_activate_app_ddaNUMERICMobile App Activactions (data driven attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook
(default attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICActions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICActions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICActions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICActions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook
(default attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICActions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICActions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICActions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICActions App Custom Event.Fb Mobile Add To Cart (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook
(default attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations Completedfacebook
The number of registrations in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICMobile App Registrations Completed (1-day-click attribution window).facebook
The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICMobile App Registrations Completed (1-day-view attribution window).facebook
The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICMobile App Registrations Completed (7-day-click attribution window).facebook
The number of registrations in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_app_custom_event_fb_mobile_complete_registration_ddaNUMERICMobile App Registrations Completed (data driven attribution window).facebook
The number of registrations in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content Viewsfacebook
The number of content views in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_app_custom_event_fb_mobile_content_view_1d_clickNUMERICMobile Content Views (1-day-click attribution window).facebook
The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_app_custom_event_fb_mobile_content_view_1d_viewNUMERICMobile Content Views (1-day-view attribution window).facebook
The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_app_custom_event_fb_mobile_content_view_7d_clickNUMERICMobile Content Views (7-day-click attribution window).facebook
The number of content views in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_app_custom_event_fb_mobile_content_view_ddaNUMERICMobile Content Views (data driven attribution window).facebook
The number of content views in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook
(default attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels Completedfacebook
The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICMobile App Levels Completed (1-day-click attribution window).facebook
The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICMobile App Levels Completed (1-day-view attribution window).facebook
The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICMobile App Levels Completed (7-day-click attribution window).facebook
The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_app_custom_event_fb_mobile_level_achieved_ddaNUMERICMobile App Levels Completed (data driven attribution window).facebook
The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook
(default attribution window).
actions_app_custom_event_fb_mobile_purchase_1d_clickNUMERICActions App Custom Event.Fb Mobile Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_purchase_1d_viewNUMERICActions App Custom Event.Fb Mobile Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_purchase_7d_clickNUMERICActions App Custom Event.Fb Mobile Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_purchase_ddaNUMERICActions App Custom Event.Fb Mobile Purchase (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_fb_mobile_searchNUMERICActions App Custom Event.Fb Mobile Searchfacebook
(default attribution window).
actions_app_custom_event_fb_mobile_search_1d_clickNUMERICActions App Custom Event.Fb Mobile Search (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_search_1d_viewNUMERICActions App Custom Event.Fb Mobile Search (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_search_7d_clickNUMERICActions App Custom Event.Fb Mobile Search (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_search_ddaNUMERICActions App Custom Event.Fb Mobile Search (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook
(default attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window).facebook
(data driven attribution window).
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook
(default attribution window).
actions_app_custom_event_other_1d_clickNUMERICMobile App - Other (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_app_custom_event_other_1d_viewNUMERICMobile App - Other (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_app_custom_event_other_7d_clickNUMERICMobile App - Other (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_app_custom_event_other_ddaNUMERICMobile App - Other (data driven attribution window).facebook
(data driven attribution window).
actions_checkinNUMERICCheck-Insfacebook
The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
actions_checkin_1d_clickNUMERICCheck-Ins (1-day-click attribution window).facebook
The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
actions_checkin_1d_viewNUMERICCheck-Ins (1-day-view attribution window).facebook
The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
actions_checkin_7d_clickNUMERICCheck-Ins (7-day-click attribution window).facebook
The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
actions_checkin_ddaNUMERICCheck-Ins (data driven attribution window).facebook
The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
actions_commentNUMERICPost Commentsfacebook
The number of comments on your ads (default attribution window).
actions_comment_1d_clickNUMERICPost Comments (1-day-click attribution window).facebook
The number of comments on your ads (1-day-click attribution window).
actions_comment_1d_viewNUMERICPost Comments (1-day-view attribution window).facebook
The number of comments on your ads (1-day-view attribution window).
actions_comment_7d_clickNUMERICPost Comments (7-day-click attribution window).facebook
The number of comments on your ads (7-day-click attribution window).
actions_comment_ddaNUMERICPost Comments (data driven attribution window).facebook
The number of comments on your ads (data driven attribution window).
actions_complete_registrationNUMERICRegistrations Completedfacebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_complete_registration_1d_clickNUMERICRegistrations Completed (1-day-click attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_complete_registration_1d_viewNUMERICRegistrations Completed (1-day-view attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_complete_registration_7d_clickNUMERICRegistrations Completed (7-day-click attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_complete_registration_ddaNUMERICRegistrations Completed (data driven attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_initiate_checkoutNUMERICCheckouts Initiatedfacebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_initiate_checkout_1d_clickNUMERICCheckouts Initiated (1-day-click attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_initiate_checkout_1d_viewNUMERICCheckouts Initiated (1-day-view attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_initiate_checkout_7d_clickNUMERICCheckouts Initiated (7-day-click attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_initiate_checkout_ddaNUMERICCheckouts Initiated (data driven attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_landing_page_viewNUMERICLanding Page Viewsfacebook
The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (default attribution window).
actions_landing_page_view_1d_clickNUMERICLanding Page Views (1-day-click attribution window).facebook
The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-click attribution window).
actions_landing_page_view_1d_viewNUMERICLanding Page Views (1-day-view attribution window).facebook
The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-view attribution window).
actions_landing_page_view_7d_clickNUMERICLanding Page Views (7-day-click attribution window).facebook
The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (7-day-click attribution window).
actions_landing_page_view_ddaNUMERICLanding Page Views (data driven attribution window).facebook
The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (data driven attribution window).
actions_leadNUMERICLeadsfacebook
The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
actions_lead_1d_clickNUMERICLeads (1-day-click attribution window).facebook
The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_lead_1d_viewNUMERICLeads (1-day-view attribution window).facebook
The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_lead_7d_clickNUMERICLeads (7-day-click attribution window).facebook
The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_lead_ddaNUMERICLeads (data driven attribution window).facebook
The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
actions_likeNUMERICPage Likesfacebook
The number of likes of your Facebook Page attributed to your ads (default attribution window).
actions_like_1d_clickNUMERICPage Likes (1-day-click attribution window).facebook
The number of likes of your Facebook Page attributed to your ads (1-day-click attribution window).
actions_like_1d_viewNUMERICPage Likes (1-day-view attribution window).facebook
The number of likes of your Facebook Page attributed to your ads (1-day-view attribution window).
actions_like_7d_clickNUMERICPage Likes (7-day-click attribution window).facebook
The number of likes of your Facebook Page attributed to your ads (7-day-click attribution window).
actions_like_ddaNUMERICPage Likes (data driven attribution window).facebook
The number of likes of your Facebook Page attributed to your ads (data driven attribution window).
actions_link_clickNUMERICLink Clicksfacebook
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (default attribution window).
actions_link_click_1d_clickNUMERICLink Clicks (1-day-click attribution window).facebook
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-click attribution window).
actions_link_click_1d_viewNUMERICLink Clicks (1-day-view attribution window).facebook
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-view attribution window).
actions_link_click_7d_clickNUMERICLink Clicks (7-day-click attribution window).facebook
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (7-day-click attribution window).
actions_link_click_ddaNUMERICLink Clicks (data driven attribution window).facebook
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (data driven attribution window).
actions_mobile_app_installNUMERICMobile App Installsfacebook
The number of installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_mobile_app_install_1d_clickNUMERICMobile App Installs (1-day-click attribution window).facebook
The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_mobile_app_install_1d_viewNUMERICMobile App Installs (1-day-view attribution window).facebook
The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_mobile_app_install_7d_clickNUMERICMobile App Installs (7-day-click attribution window).facebook
The number of installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_mobile_app_install_ddaNUMERICMobile App Installs (data driven attribution window).facebook
The number of installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Infofacebook
The number of add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICWebsite Adds of Payment Info (1-day-click attribution window).facebook
The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICWebsite Adds of Payment Info (1-day-view attribution window).facebook
The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICWebsite Adds of Payment Info (7-day-click attribution window).facebook
The number of add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICWebsite Adds of Payment Info (data driven attribution window).facebook
The number of add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cartfacebook
The number of add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICWebsite Adds to Cart (1-day-click attribution window).facebook
The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICWebsite Adds to Cart (1-day-view attribution window).facebook
The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICWebsite Adds to Cart (7-day-click attribution window).facebook
The number of add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICWebsite Adds to Cart (data driven attribution window).facebook
The number of add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlistfacebook
The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICWebsite Adds to Wishlist (1-day-click attribution window).facebook
The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICWebsite Adds to Wishlist (1-day-view attribution window).facebook
The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICWebsite Adds to Wishlist (7-day-click attribution window).facebook
The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICWebsite Adds to Wishlist (data driven attribution window).facebook
The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completedfacebook
The number of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICWebsite Registrations Completed (1-day-click attribution window).facebook
The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICWebsite Registrations Completed (1-day-view attribution window).facebook
The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICWebsite Registrations Completed (7-day-click attribution window).facebook
The number of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICWebsite Registrations Completed (data driven attribution window).facebook
The number of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_customNUMERICCustom Eventsfacebook
The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_offsite_conversion_fb_pixel_custom_1d_clickNUMERICCustom Events (1-day-click attribution window).facebook
The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_custom_1d_viewNUMERICCustom Events (1-day-view attribution window).facebook
The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_custom_7d_clickNUMERICCustom Events (7-day-click attribution window).facebook
The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_custom_ddaNUMERICCustom Events (data driven attribution window).facebook
The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiatedfacebook
The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICWebsite Checkouts Initiated (1-day-click attribution window).facebook
The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICWebsite Checkouts Initiated (1-day-view attribution window).facebook
The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICWebsite Checkouts Initiated (7-day-click attribution window).facebook
The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICWebsite Checkouts Initiated (data driven attribution window).facebook
The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite Leadsfacebook
The number of lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_lead_1d_clickNUMERICWebsite Leads (1-day-click attribution window).facebook
The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_lead_1d_viewNUMERICWebsite Leads (1-day-view attribution window).facebook
The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_lead_7d_clickNUMERICWebsite Leads (7-day-click attribution window).facebook
The number of lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_lead_ddaNUMERICWebsite Leads (data driven attribution window).facebook
The number of lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchasesfacebook
The number of purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICWebsite Purchases (1-day-click attribution window).facebook
The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICWebsite Purchases (1-day-view attribution window).facebook
The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICWebsite Purchases (7-day-click attribution window).facebook
The number of purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_purchase_ddaNUMERICWebsite Purchases (data driven attribution window).facebook
The number of purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_searchNUMERICWebsite Searchesfacebook
The number of search events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_search_1d_clickNUMERICWebsite Searches (1-day-click attribution window).facebook
The number of search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_search_1d_viewNUMERICWebsite Searches (1-day-view attribution window).facebook
The number of search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_search_7d_clickNUMERICWebsite Searches (7-day-click attribution window).facebook
The number of search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_search_ddaNUMERICWebsite Searches (data driven attribution window).facebook
The number of search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Viewsfacebook
The number of view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICWebsite Content Views (1-day-click attribution window).facebook
The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICWebsite Content Views (1-day-view attribution window).facebook
The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICWebsite Content Views (7-day-click attribution window).facebook
The number of view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_view_content_ddaNUMERICWebsite Content Views (data driven attribution window).facebook
The number of view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_omni_achievement_unlockedNUMERICAchievements Unlockedfacebook
The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_achievement_unlocked_1d_clickNUMERICAchievements Unlocked (1-day-click attribution window).facebook
The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_achievement_unlocked_1d_viewNUMERICAchievements Unlocked (1-day-view attribution window).facebook
The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_achievement_unlocked_7d_clickNUMERICAchievements Unlocked (7-day-click attribution window).facebook
The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_achievement_unlocked_ddaNUMERICAchievements Unlocked (data driven attribution window).facebook
The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_activate_appNUMERICApp Activationsfacebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_activate_app_1d_clickNUMERICApp Activations (1-day-click attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_activate_app_1d_viewNUMERICApp Activations (1-day-view attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_activate_app_7d_clickNUMERICApp Activations (7-day-click attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_activate_app_ddaNUMERICApp Activations (data driven attribution window).facebook
The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_add_to_cartNUMERICAdds to Cartfacebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_add_to_cart_1d_clickNUMERICAdds to Cart (1-day-click attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_add_to_cart_1d_viewNUMERICAdds to Cart (1-day-view attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_add_to_cart_7d_clickNUMERICAdds to Cart (7-day-click attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_add_to_cart_ddaNUMERICAdds to Cart (data driven attribution window).facebook
The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_app_installNUMERICApp Installsfacebook
The number of app installs that were recorded as app events and attributed to your ads (default attribution window).
actions_omni_app_install_1d_clickNUMERICApp Installs (1-day-click attribution window).facebook
The number of app installs that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_omni_app_install_1d_viewNUMERICApp Installs (1-day-view attribution window).facebook
The number of app installs that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_omni_app_install_7d_clickNUMERICApp Installs (7-day-click attribution window).facebook
The number of app installs that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_omni_app_install_ddaNUMERICApp Installs (data driven attribution window).facebook
The number of app installs that were recorded as app events and attributed to your ads (data driven attribution window).
actions_omni_complete_registrationNUMERICRegistrations Completedfacebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_complete_registration_1d_clickNUMERICRegistrations Completed (1-day-click attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_complete_registration_1d_viewNUMERICRegistrations Completed (1-day-view attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_complete_registration_7d_clickNUMERICRegistrations Completed (7-day-click attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_complete_registration_ddaNUMERICRegistrations Completed (data driven attribution window).facebook
The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_customNUMERICActions Omni Customfacebook
(default attribution window).
actions_omni_custom_1d_clickNUMERICActions Omni Custom (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_omni_custom_1d_viewNUMERICActions Omni Custom (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_omni_custom_7d_clickNUMERICActions Omni Custom (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_omni_custom_ddaNUMERICActions Omni Custom (data driven attribution window).facebook
(data driven attribution window).
actions_omni_initiated_checkoutNUMERICCheckouts Initiatedfacebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_initiated_checkout_1d_clickNUMERICCheckouts Initiated (1-day-click attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_initiated_checkout_1d_viewNUMERICCheckouts Initiated (1-day-view attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_initiated_checkout_7d_clickNUMERICCheckouts Initiated (7-day-click attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_initiated_checkout_ddaNUMERICCheckouts Initiated (data driven attribution window).facebook
The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_level_achievedNUMERICLevels Achievedfacebook
The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_level_achieved_1d_clickNUMERICLevels Achieved (1-day-click attribution window).facebook
The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_level_achieved_1d_viewNUMERICLevels Achieved (1-day-view attribution window).facebook
The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_level_achieved_7d_clickNUMERICLevels Achieved (7-day-click attribution window).facebook
The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_level_achieved_ddaNUMERICLevels Achieved (data driven attribution window).facebook
The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_purchaseNUMERICPurchasesfacebook
The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_purchase_1d_clickNUMERICPurchases (1-day-click attribution window).facebook
The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_purchase_1d_viewNUMERICPurchases (1-day-view attribution window).facebook
The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_purchase_7d_clickNUMERICPurchases (7-day-click attribution window).facebook
The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_purchase_ddaNUMERICPurchases (data driven attribution window).facebook
The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_rateNUMERICRatings Submittedfacebook
The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_rate_1d_clickNUMERICRatings Submitted (1-day-click attribution window).facebook
The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_rate_1d_viewNUMERICRatings Submitted (1-day-view attribution window).facebook
The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_rate_7d_clickNUMERICRatings Submitted (7-day-click attribution window).facebook
The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_rate_ddaNUMERICRatings Submitted (data driven attribution window).facebook
The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_searchNUMERICSearchesfacebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_search_1d_clickNUMERICSearches (1-day-click attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_search_1d_viewNUMERICSearches (1-day-view attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_search_7d_clickNUMERICSearches (7-day-click attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_search_ddaNUMERICSearches (data driven attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_spend_creditsNUMERICCredit Spendsfacebook
The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (default attribution window).
actions_omni_spend_credits_1d_clickNUMERICCredit Spends (1-day-click attribution window).facebook
The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-click attribution window).
actions_omni_spend_credits_1d_viewNUMERICCredit Spends (1-day-view attribution window).facebook
The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-view attribution window).
actions_omni_spend_credits_7d_clickNUMERICCredit Spends (7-day-click attribution window).facebook
The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (7-day-click attribution window).
actions_omni_spend_credits_ddaNUMERICCredit Spends (data driven attribution window).facebook
The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (data driven attribution window).
actions_omni_tutorial_completionNUMERICTutorials Completedfacebook
The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_tutorial_completion_1d_clickNUMERICTutorials Completed (1-day-click attribution window).facebook
The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_tutorial_completion_1d_viewNUMERICTutorials Completed (1-day-view attribution window).facebook
The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_tutorial_completion_7d_clickNUMERICTutorials Completed (7-day-click attribution window).facebook
The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_tutorial_completion_ddaNUMERICTutorials Completed (data driven attribution window).facebook
The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_view_contentNUMERICContent Viewsfacebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_view_content_1d_clickNUMERICContent Views (1-day-click attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_view_content_1d_viewNUMERICContent Views (1-day-view attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_view_content_7d_clickNUMERICContent Views (7-day-click attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_view_content_ddaNUMERICContent Views (data driven attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow Completionsfacebook
The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
actions_onsite_conversion_flow_complete_1d_clickNUMERICOn-Facebook Workflow Completions (1-day-click attribution window).facebook
The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_flow_complete_1d_viewNUMERICOn-Facebook Workflow Completions (1-day-view attribution window).facebook
The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_flow_complete_7d_clickNUMERICOn-Facebook Workflow Completions (7-day-click attribution window).facebook
The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_flow_complete_ddaNUMERICOn-Facebook Workflow Completions (data driven attribution window).facebook
The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads Groupedfacebook
The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (default attribution window).
actions_onsite_conversion_lead_grouped_1d_clickNUMERICOn-Facebook Leads Grouped (1-day-click attribution window).facebook
The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_lead_grouped_1d_viewNUMERICOn-Facebook Leads Grouped (1-day-view attribution window).facebook
The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_lead_grouped_7d_clickNUMERICOn-Facebook Leads Grouped (7-day-click attribution window).facebook
The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_lead_grouped_ddaNUMERICOn-Facebook Leads Grouped (data driven attribution window).facebook
The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (data driven attribution window).
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging Connectionsfacebook
The number of times that people blocked a messaging connection with your business, attributed to your ads (default attribution window).
actions_onsite_conversion_messaging_block_1d_clickNUMERICBlocked Messaging Connections (1-day-click attribution window).facebook
The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_messaging_block_1d_viewNUMERICBlocked Messaging Connections (1-day-view attribution window).facebook
The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_messaging_block_7d_clickNUMERICBlocked Messaging Connections (7-day-click attribution window).facebook
The number of times that people blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_messaging_block_ddaNUMERICBlocked Messaging Connections (data driven attribution window).facebook
The number of times that people blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging Connectionsfacebook
The number of people your business added as messaging connections, attributed to your ads (default attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_1d_clickNUMERICNew Messaging Connections (1-day-click attribution window).facebook
The number of people your business added as messaging connections, attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_1d_viewNUMERICNew Messaging Connections (1-day-view attribution window).facebook
The number of people your business added as messaging connections, attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_7d_clickNUMERICNew Messaging Connections (7-day-click attribution window).facebook
The number of people your business added as messaging connections, attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_ddaNUMERICNew Messaging Connections (data driven attribution window).facebook
The number of people your business added as messaging connections, attributed to your ads (data driven attribution window).
actions_onsite_conversion_post_saveNUMERICPost Savesfacebook
The total number of times your ad has been saved (default attribution window).
actions_onsite_conversion_post_save_1d_clickNUMERICPost Saves (1-day-click attribution window).facebook
The total number of times your ad has been saved (1-day-click attribution window).
actions_onsite_conversion_post_save_1d_viewNUMERICPost Saves (1-day-view attribution window).facebook
The total number of times your ad has been saved (1-day-view attribution window).
actions_onsite_conversion_post_save_7d_clickNUMERICPost Saves (7-day-click attribution window).facebook
The total number of times your ad has been saved (7-day-click attribution window).
actions_onsite_conversion_post_save_ddaNUMERICPost Saves (data driven attribution window).facebook
The total number of times your ad has been saved (data driven attribution window).
actions_onsite_conversion_purchaseNUMERICOn-Facebook Purchasesfacebook
The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
actions_onsite_conversion_purchase_1d_clickNUMERICOn-Facebook Purchases (1-day-click attribution window).facebook
The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_purchase_1d_viewNUMERICOn-Facebook Purchases (1-day-view attribution window).facebook
The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_purchase_7d_clickNUMERICOn-Facebook Purchases (7-day-click attribution window).facebook
The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_purchase_ddaNUMERICOn-Facebook Purchases (data driven attribution window).facebook
The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook
(default attribution window).
actions_onsite_web_add_to_cart_1d_clickNUMERICActions Onsite Web Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_onsite_web_add_to_cart_1d_viewNUMERICActions Onsite Web Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_onsite_web_add_to_cart_7d_clickNUMERICActions Onsite Web Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_onsite_web_add_to_cart_ddaNUMERICActions Onsite Web Add To Cart (data driven attribution window).facebook
(data driven attribution window).
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook
(default attribution window).
actions_onsite_web_app_add_to_cart_1d_clickNUMERICActions Onsite Web App Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_onsite_web_app_add_to_cart_1d_viewNUMERICActions Onsite Web App Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_onsite_web_app_add_to_cart_7d_clickNUMERICActions Onsite Web App Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_onsite_web_app_add_to_cart_ddaNUMERICActions Onsite Web App Add To Cart (data driven attribution window).facebook
(data driven attribution window).
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook
(default attribution window).
actions_onsite_web_app_purchase_1d_clickNUMERICActions Onsite Web App Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_onsite_web_app_purchase_1d_viewNUMERICActions Onsite Web App Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_onsite_web_app_purchase_7d_clickNUMERICActions Onsite Web App Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_onsite_web_app_purchase_ddaNUMERICActions Onsite Web App Purchase (data driven attribution window).facebook
(data driven attribution window).
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook
(default attribution window).
actions_onsite_web_purchase_1d_clickNUMERICActions Onsite Web Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
actions_onsite_web_purchase_1d_viewNUMERICActions Onsite Web Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
actions_onsite_web_purchase_7d_clickNUMERICActions Onsite Web Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
actions_onsite_web_purchase_ddaNUMERICActions Onsite Web Purchase (data driven attribution window).facebook
(data driven attribution window).
actions_page_engagementNUMERICPage Engagementfacebook
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (default attribution window).
actions_page_engagement_1d_clickNUMERICPage Engagement (1-day-click attribution window).facebook
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
actions_page_engagement_1d_viewNUMERICPage Engagement (1-day-view attribution window).facebook
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
actions_page_engagement_7d_clickNUMERICPage Engagement (7-day-click attribution window).facebook
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
actions_page_engagement_ddaNUMERICPage Engagement (data driven attribution window).facebook
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
actions_photo_viewNUMERICPhoto Viewsfacebook
The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
actions_photo_view_1d_clickNUMERICPhoto Views (1-day-click attribution window).facebook
The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
actions_photo_view_1d_viewNUMERICPhoto Views (1-day-view attribution window).facebook
The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
actions_photo_view_7d_clickNUMERICPhoto Views (7-day-click attribution window).facebook
The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
actions_photo_view_ddaNUMERICPhoto Views (data driven attribution window).facebook
The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
actions_postNUMERICPost Sharesfacebook
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (default attribution window).
actions_post_1d_clickNUMERICPost Shares (1-day-click attribution window).facebook
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-click attribution window).
actions_post_1d_viewNUMERICPost Shares (1-day-view attribution window).facebook
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-view attribution window).
actions_post_7d_clickNUMERICPost Shares (7-day-click attribution window).facebook
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (7-day-click attribution window).
actions_post_ddaNUMERICPost Shares (data driven attribution window).facebook
The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (data driven attribution window).
actions_post_engagementNUMERICPost Engagementfacebook
The total number of actions that people take involving your ads (default attribution window).
actions_post_engagement_1d_clickNUMERICPost Engagement (1-day-click attribution window).facebook
The total number of actions that people take involving your ads (1-day-click attribution window).
actions_post_engagement_1d_viewNUMERICPost Engagement (1-day-view attribution window).facebook
The total number of actions that people take involving your ads (1-day-view attribution window).
actions_post_engagement_7d_clickNUMERICPost Engagement (7-day-click attribution window).facebook
The total number of actions that people take involving your ads (7-day-click attribution window).
actions_post_engagement_ddaNUMERICPost Engagement (data driven attribution window).facebook
The total number of actions that people take involving your ads (data driven attribution window).
actions_post_reactionNUMERICPost Reactionsfacebook
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (default attribution window).
actions_post_reaction_1d_clickNUMERICPost Reactions (1-day-click attribution window).facebook
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-click attribution window).
actions_post_reaction_1d_viewNUMERICPost Reactions (1-day-view attribution window).facebook
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-view attribution window).
actions_post_reaction_7d_clickNUMERICPost Reactions (7-day-click attribution window).facebook
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (7-day-click attribution window).
actions_post_reaction_ddaNUMERICPost Reactions (data driven attribution window).facebook
The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (data driven attribution window).
actions_rsvpNUMERICEvent Responsesfacebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
actions_rsvp_1d_clickNUMERICEvent Responses (1-day-click attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
actions_rsvp_1d_viewNUMERICEvent Responses (1-day-view attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
actions_rsvp_7d_clickNUMERICEvent Responses (7-day-click attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
actions_rsvp_ddaNUMERICEvent Responses (data driven attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
actions_searchNUMERICSearchesfacebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_search_1d_clickNUMERICSearches (1-day-click attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_search_1d_viewNUMERICSearches (1-day-view attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_search_7d_clickNUMERICSearches (7-day-click attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_search_ddaNUMERICSearches (data driven attribution window).facebook
The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_video_viewNUMERIC3-Second Video Playsfacebook
The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (default attribution window).
actions_video_view_1d_clickNUMERIC3-Second Video Plays (1-day-click attribution window).facebook
The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-click attribution window).
actions_video_view_1d_viewNUMERIC3-Second Video Plays (1-day-view attribution window).facebook
The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-view attribution window).
actions_video_view_7d_clickNUMERIC3-Second Video Plays (7-day-click attribution window).facebook
The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (7-day-click attribution window).
actions_video_view_ddaNUMERIC3-Second Video Plays (data driven attribution window).facebook
The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (data driven attribution window).
actions_view_contentNUMERICContent Viewsfacebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_view_content_1d_clickNUMERICContent Views (1-day-click attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_view_content_1d_viewNUMERICContent Views (1-day-view attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_view_content_7d_clickNUMERICContent Views (7-day-click attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_view_content_ddaNUMERICContent Views (data driven attribution window).facebook
The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
ad_format_assetNUMERICID of ad format assetfacebook
The ID of the ad format asset involved in impression, click, or action.
ad_idTEXTAd IDfacebook
Unique ID of the ad being viewed in reporting
ad_nameTEXTAd Namefacebook
The name of the ad being viewed in reporting
linkedin
The ad name
adgroupidTEXTAd Set IDfacebook
The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
adidTEXTAd IDfacebook
Unique ID of the ad being viewed in reporting (duplicate)
adnetwork_conversionsNUMERICAd Network Conversionsfacebook
The Ad Network Reported Conversions
google_ads
The Ad Network Reported Conversions
awin
The Ad Network Reported Conversions
bing
The Ad Network Reported Conversions
criteo
The Ad Network Reported Conversions
linkedin
The Ad Network Reported Conversions
pinterest
The Ad Network Reported Conversions
snapchat
The Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network Revenuefacebook
The Ad Network Reported Revenue
google_ads
The Ad Network Reported Revenue
awin
Awin Revenue
bing
The Ad Network Reported Revenue
criteo
The Ad Network Reported Revenue
linkedin
The Ad Network Reported Revenue
pinterest
The Ad Network Reported Revenue
snapchat
The Ad Network Reported Revenue
adset_idTEXTAd Set IDfacebook
The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
adset_nameTEXTAd Set IDfacebook
The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
ageTEXTAge Rangefacebook
The age range of the people you've reached.
body_assetNUMERICID of body assetfacebook
The ID of the body asset involved in impression, click or action.
buying_typeTEXTBuying Typefacebook
The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.
call_to_action_assetNUMERICID of call to action assetfacebook
The ID of the call to action asset involved in impression, click, or action.
campaign_idTEXTCampaign IDfacebook
The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
campaignidTEXTCampaign ID (duplicate)facebook
The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)
cm360
The Campaign ID
pinterest
The Campaign ID
canvas_avg_view_percentNUMERICInstant Experience View Percentagefacebook
The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
canvas_avg_view_timeNUMERICInstant Experience View Timefacebook
The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
clicksNUMERICClicksfacebook
The number of clicks on your ads.
google_ads
The Number of Clicks
appnexus
The Number of Clicks
appsflyer
clicks
awin
The Number of Clicks
bing
The Number of Clicks
cm360
The Number of Clicks
criteo
Number of times that your Criteo ads have been clicked
dv360
The Number of Clicks
linkedin
The count of chargeable clicks.
pinterest
The Number of Clicks
searchconsole
The Number of Clicks
snapchat
The Number of Clicks
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment Infofacebook
Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_add_payment_info_1d_clickNUMERICCost per Adds of Payment Info (1-day-click attribution window).facebook
Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_add_payment_info_1d_viewNUMERICCost per Adds of Payment Info (1-day-view attribution window).facebook
Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_add_payment_info_7d_clickNUMERICCost per Adds of Payment Info (7-day-click attribution window).facebook
Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_add_payment_info_ddaNUMERICCost per Adds of Payment Info (data driven attribution window).facebook
Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_add_to_cartNUMERICCost per Adds to Cartfacebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_add_to_cart_1d_clickNUMERICCost per Adds to Cart (1-day-click attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_add_to_cart_1d_viewNUMERICCost per Adds to Cart (1-day-view attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_add_to_cart_7d_clickNUMERICCost per Adds to Cart (7-day-click attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_add_to_cart_ddaNUMERICCost per Adds to Cart (data driven attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to Wishlistfacebook
Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_add_to_wishlist_1d_clickNUMERICCost per Adds to Wishlist (1-day-click attribution window).facebook
Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_add_to_wishlist_1d_viewNUMERICCost per Adds to Wishlist (1-day-view attribution window).facebook
Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_add_to_wishlist_7d_clickNUMERICCost per Adds to Wishlist (7-day-click attribution window).facebook
Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_add_to_wishlist_ddaNUMERICCost per Adds to Wishlist (data driven attribution window).facebook
Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App Activactionsfacebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICCost per Mobile App Activactions (1-day-click attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICCost per Mobile App Activactions (1-day-view attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICCost per Mobile App Activactions (7-day-click attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_ddaNUMERICCost per Mobile App Activactions (data driven attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations Completedfacebook
Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICCost per Mobile App Registrations Completed (1-day-click attribution window).facebook
Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICCost per Mobile App Registrations Completed (1-day-view attribution window).facebook
Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICCost per Mobile App Registrations Completed (7-day-click attribution window).facebook
Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_ddaNUMERICCost per Mobile App Registrations Completed (data driven attribution window).facebook
Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content Viewsfacebook
Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_1d_clickNUMERICCost per Mobile Content Views (1-day-click attribution window).facebook
Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_1d_viewNUMERICCost per Mobile Content Views (1-day-view attribution window).facebook
Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_7d_clickNUMERICCost per Mobile Content Views (7-day-click attribution window).facebook
Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_ddaNUMERICCost per Mobile Content Views (data driven attribution window).facebook
Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels Completedfacebook
Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICCost per Mobile App Levels Completed (1-day-click attribution window).facebook
Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICCost per Mobile App Levels Completed (1-day-view attribution window).facebook
Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICCost per Mobile App Levels Completed (7-day-click attribution window).facebook
Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_ddaNUMERICCost per Mobile App Levels Completed (data driven attribution window).facebook
Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Search (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Search (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Search (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Search (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
(default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook
(default attribution window).
cost_per_action_type_app_custom_event_other_1d_clickNUMERICCost per Mobile App - Other (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_app_custom_event_other_1d_viewNUMERICCost per Mobile App - Other (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_app_custom_event_other_7d_clickNUMERICCost per Mobile App - Other (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_app_custom_event_other_ddaNUMERICCost per Mobile App - Other (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_checkinNUMERICCost per Check-Insfacebook
Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
cost_per_action_type_checkin_1d_clickNUMERICCost per Check-Ins (1-day-click attribution window).facebook
Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
cost_per_action_type_checkin_1d_viewNUMERICCost per Check-Ins (1-day-view attribution window).facebook
Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
cost_per_action_type_checkin_7d_clickNUMERICCost per Check-Ins (7-day-click attribution window).facebook
Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
cost_per_action_type_checkin_ddaNUMERICCost per Check-Ins (data driven attribution window).facebook
Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
cost_per_action_type_commentNUMERICCost per Post Commentsfacebook
Cost per The number of comments on your ads (default attribution window).
cost_per_action_type_comment_1d_clickNUMERICCost per Post Comments (1-day-click attribution window).facebook
Cost per The number of comments on your ads (1-day-click attribution window).
cost_per_action_type_comment_1d_viewNUMERICCost per Post Comments (1-day-view attribution window).facebook
Cost per The number of comments on your ads (1-day-view attribution window).
cost_per_action_type_comment_7d_clickNUMERICCost per Post Comments (7-day-click attribution window).facebook
Cost per The number of comments on your ads (7-day-click attribution window).
cost_per_action_type_comment_ddaNUMERICCost per Post Comments (data driven attribution window).facebook
Cost per The number of comments on your ads (data driven attribution window).
cost_per_action_type_complete_registrationNUMERICCost per Registrations Completedfacebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_complete_registration_1d_clickNUMERICCost per Registrations Completed (1-day-click attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_complete_registration_1d_viewNUMERICCost per Registrations Completed (1-day-view attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_complete_registration_7d_clickNUMERICCost per Registrations Completed (7-day-click attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_complete_registration_ddaNUMERICCost per Registrations Completed (data driven attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts Initiatedfacebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_initiate_checkout_1d_clickNUMERICCost per Checkouts Initiated (1-day-click attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_initiate_checkout_1d_viewNUMERICCost per Checkouts Initiated (1-day-view attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_initiate_checkout_7d_clickNUMERICCost per Checkouts Initiated (7-day-click attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_initiate_checkout_ddaNUMERICCost per Checkouts Initiated (data driven attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page Viewsfacebook
Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (default attribution window).
cost_per_action_type_landing_page_view_1d_clickNUMERICCost per Landing Page Views (1-day-click attribution window).facebook
Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-click attribution window).
cost_per_action_type_landing_page_view_1d_viewNUMERICCost per Landing Page Views (1-day-view attribution window).facebook
Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-view attribution window).
cost_per_action_type_landing_page_view_7d_clickNUMERICCost per Landing Page Views (7-day-click attribution window).facebook
Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (7-day-click attribution window).
cost_per_action_type_landing_page_view_ddaNUMERICCost per Landing Page Views (data driven attribution window).facebook
Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (data driven attribution window).
cost_per_action_type_leadNUMERICCost per Leadsfacebook
Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_lead_1d_clickNUMERICCost per Leads (1-day-click attribution window).facebook
Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_lead_1d_viewNUMERICCost per Leads (1-day-view attribution window).facebook
Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_lead_7d_clickNUMERICCost per Leads (7-day-click attribution window).facebook
Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_lead_ddaNUMERICCost per Leads (data driven attribution window).facebook
Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_likeNUMERICCost per Page Likesfacebook
Cost per The number of likes of your Facebook Page attributed to your ads (default attribution window).
cost_per_action_type_like_1d_clickNUMERICCost per Page Likes (1-day-click attribution window).facebook
Cost per The number of likes of your Facebook Page attributed to your ads (1-day-click attribution window).
cost_per_action_type_like_1d_viewNUMERICCost per Page Likes (1-day-view attribution window).facebook
Cost per The number of likes of your Facebook Page attributed to your ads (1-day-view attribution window).
cost_per_action_type_like_7d_clickNUMERICCost per Page Likes (7-day-click attribution window).facebook
Cost per The number of likes of your Facebook Page attributed to your ads (7-day-click attribution window).
cost_per_action_type_like_ddaNUMERICCost per Page Likes (data driven attribution window).facebook
Cost per The number of likes of your Facebook Page attributed to your ads (data driven attribution window).
cost_per_action_type_link_clickNUMERICCost per Link Clicksfacebook
Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (default attribution window).
cost_per_action_type_link_click_1d_clickNUMERICCost per Link Clicks (1-day-click attribution window).facebook
Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-click attribution window).
cost_per_action_type_link_click_1d_viewNUMERICCost per Link Clicks (1-day-view attribution window).facebook
Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-view attribution window).
cost_per_action_type_link_click_7d_clickNUMERICCost per Link Clicks (7-day-click attribution window).facebook
Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (7-day-click attribution window).
cost_per_action_type_link_click_ddaNUMERICCost per Link Clicks (data driven attribution window).facebook
Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (data driven attribution window).
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App Installsfacebook
Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_mobile_app_install_1d_clickNUMERICCost per Mobile App Installs (1-day-click attribution window).facebook
Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_mobile_app_install_1d_viewNUMERICCost per Mobile App Installs (1-day-view attribution window).facebook
Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_mobile_app_install_7d_clickNUMERICCost per Mobile App Installs (7-day-click attribution window).facebook
Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_mobile_app_install_ddaNUMERICCost per Mobile App Installs (data driven attribution window).facebook
Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment Infofacebook
Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICCost per Website Adds of Payment Info (1-day-click attribution window).facebook
Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICCost per Website Adds of Payment Info (1-day-view attribution window).facebook
Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICCost per Website Adds of Payment Info (7-day-click attribution window).facebook
Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICCost per Website Adds of Payment Info (data driven attribution window).facebook
Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to Cartfacebook
Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICCost per Website Adds to Cart (1-day-click attribution window).facebook
Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICCost per Website Adds to Cart (1-day-view attribution window).facebook
Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICCost per Website Adds to Cart (7-day-click attribution window).facebook
Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICCost per Website Adds to Cart (data driven attribution window).facebook
Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to Wishlistfacebook
Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICCost per Website Adds to Wishlist (1-day-click attribution window).facebook
Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICCost per Website Adds to Wishlist (1-day-view attribution window).facebook
Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICCost per Website Adds to Wishlist (7-day-click attribution window).facebook
Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICCost per Website Adds to Wishlist (data driven attribution window).facebook
Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations Completedfacebook
Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICCost per Website Registrations Completed (1-day-click attribution window).facebook
Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICCost per Website Registrations Completed (1-day-view attribution window).facebook
Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICCost per Website Registrations Completed (7-day-click attribution window).facebook
Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICCost per Website Registrations Completed (data driven attribution window).facebook
Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom Eventsfacebook
Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_1d_clickNUMERICCost per Custom Events (1-day-click attribution window).facebook
Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_1d_viewNUMERICCost per Custom Events (1-day-view attribution window).facebook
Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_7d_clickNUMERICCost per Custom Events (7-day-click attribution window).facebook
Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_ddaNUMERICCost per Custom Events (data driven attribution window).facebook
Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts Initiatedfacebook
Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICCost per Website Checkouts Initiated (1-day-click attribution window).facebook
Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICCost per Website Checkouts Initiated (1-day-view attribution window).facebook
Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICCost per Website Checkouts Initiated (7-day-click attribution window).facebook
Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICCost per Website Checkouts Initiated (data driven attribution window).facebook
Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website Leadsfacebook
Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_1d_clickNUMERICCost per Website Leads (1-day-click attribution window).facebook
Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_1d_viewNUMERICCost per Website Leads (1-day-view attribution window).facebook
Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_7d_clickNUMERICCost per Website Leads (7-day-click attribution window).facebook
Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_ddaNUMERICCost per Website Leads (data driven attribution window).facebook
Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website Purchasesfacebook
Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICCost per Website Purchases (1-day-click attribution window).facebook
Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICCost per Website Purchases (1-day-view attribution window).facebook
Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICCost per Website Purchases (7-day-click attribution window).facebook
Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_ddaNUMERICCost per Website Purchases (data driven attribution window).facebook
Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Website Searchesfacebook
Cost per The number of search events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_1d_clickNUMERICCost per Website Searches (1-day-click attribution window).facebook
Cost per The number of search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_1d_viewNUMERICCost per Website Searches (1-day-view attribution window).facebook
Cost per The number of search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_7d_clickNUMERICCost per Website Searches (7-day-click attribution window).facebook
Cost per The number of search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_ddaNUMERICCost per Website Searches (data driven attribution window).facebook
Cost per The number of search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content Viewsfacebook
Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICCost per Website Content Views (1-day-click attribution window).facebook
Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICCost per Website Content Views (1-day-view attribution window).facebook
Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICCost per Website Content Views (7-day-click attribution window).facebook
Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_ddaNUMERICCost per Website Content Views (data driven attribution window).facebook
Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements Unlockedfacebook
Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_achievement_unlocked_1d_clickNUMERICCost per Achievements Unlocked (1-day-click attribution window).facebook
Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_achievement_unlocked_1d_viewNUMERICCost per Achievements Unlocked (1-day-view attribution window).facebook
Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_achievement_unlocked_7d_clickNUMERICCost per Achievements Unlocked (7-day-click attribution window).facebook
Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_achievement_unlocked_ddaNUMERICCost per Achievements Unlocked (data driven attribution window).facebook
Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_activate_appNUMERICCost per App Activationsfacebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_activate_app_1d_clickNUMERICCost per App Activations (1-day-click attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_activate_app_1d_viewNUMERICCost per App Activations (1-day-view attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_activate_app_7d_clickNUMERICCost per App Activations (7-day-click attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_activate_app_ddaNUMERICCost per App Activations (data driven attribution window).facebook
Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_add_to_cartNUMERICCost per Adds to Cartfacebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_add_to_cart_1d_clickNUMERICCost per Adds to Cart (1-day-click attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_add_to_cart_1d_viewNUMERICCost per Adds to Cart (1-day-view attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_add_to_cart_7d_clickNUMERICCost per Adds to Cart (7-day-click attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_add_to_cart_ddaNUMERICCost per Adds to Cart (data driven attribution window).facebook
Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_app_installNUMERICCost per App Installsfacebook
Cost per The number of app installs that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_omni_app_install_1d_clickNUMERICCost per App Installs (1-day-click attribution window).facebook
Cost per The number of app installs that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_omni_app_install_1d_viewNUMERICCost per App Installs (1-day-view attribution window).facebook
Cost per The number of app installs that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_omni_app_install_7d_clickNUMERICCost per App Installs (7-day-click attribution window).facebook
Cost per The number of app installs that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_omni_app_install_ddaNUMERICCost per App Installs (data driven attribution window).facebook
Cost per The number of app installs that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_omni_complete_registrationNUMERICCost per Registrations Completedfacebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_complete_registration_1d_clickNUMERICCost per Registrations Completed (1-day-click attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_complete_registration_1d_viewNUMERICCost per Registrations Completed (1-day-view attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_complete_registration_7d_clickNUMERICCost per Registrations Completed (7-day-click attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_complete_registration_ddaNUMERICCost per Registrations Completed (data driven attribution window).facebook
Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook
(default attribution window).
cost_per_action_type_omni_custom_1d_clickNUMERICCost per Actions Omni Custom (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_omni_custom_1d_viewNUMERICCost per Actions Omni Custom (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_omni_custom_7d_clickNUMERICCost per Actions Omni Custom (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_omni_custom_ddaNUMERICCost per Actions Omni Custom (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_omni_initiated_checkoutNUMERICCost per Checkouts Initiatedfacebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_initiated_checkout_1d_clickNUMERICCost per Checkouts Initiated (1-day-click attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_initiated_checkout_1d_viewNUMERICCost per Checkouts Initiated (1-day-view attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_initiated_checkout_7d_clickNUMERICCost per Checkouts Initiated (7-day-click attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_initiated_checkout_ddaNUMERICCost per Checkouts Initiated (data driven attribution window).facebook
Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_level_achievedNUMERICCost per Levels Achievedfacebook
Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_level_achieved_1d_clickNUMERICCost per Levels Achieved (1-day-click attribution window).facebook
Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_level_achieved_1d_viewNUMERICCost per Levels Achieved (1-day-view attribution window).facebook
Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_level_achieved_7d_clickNUMERICCost per Levels Achieved (7-day-click attribution window).facebook
Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_level_achieved_ddaNUMERICCost per Levels Achieved (data driven attribution window).facebook
Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_purchaseNUMERICCost per Purchasesfacebook
Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_purchase_1d_clickNUMERICCost per Purchases (1-day-click attribution window).facebook
Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_purchase_1d_viewNUMERICCost per Purchases (1-day-view attribution window).facebook
Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_purchase_7d_clickNUMERICCost per Purchases (7-day-click attribution window).facebook
Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_purchase_ddaNUMERICCost per Purchases (data driven attribution window).facebook
Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_rateNUMERICCost per Ratings Submittedfacebook
Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_rate_1d_clickNUMERICCost per Ratings Submitted (1-day-click attribution window).facebook
Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_rate_1d_viewNUMERICCost per Ratings Submitted (1-day-view attribution window).facebook
Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_rate_7d_clickNUMERICCost per Ratings Submitted (7-day-click attribution window).facebook
Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_rate_ddaNUMERICCost per Ratings Submitted (data driven attribution window).facebook
Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_searchNUMERICCost per Searchesfacebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_search_1d_clickNUMERICCost per Searches (1-day-click attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_search_1d_viewNUMERICCost per Searches (1-day-view attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_search_7d_clickNUMERICCost per Searches (7-day-click attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_search_ddaNUMERICCost per Searches (data driven attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit Spendsfacebook
Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (default attribution window).
cost_per_action_type_omni_spend_credits_1d_clickNUMERICCost per Credit Spends (1-day-click attribution window).facebook
Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-click attribution window).
cost_per_action_type_omni_spend_credits_1d_viewNUMERICCost per Credit Spends (1-day-view attribution window).facebook
Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-view attribution window).
cost_per_action_type_omni_spend_credits_7d_clickNUMERICCost per Credit Spends (7-day-click attribution window).facebook
Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (7-day-click attribution window).
cost_per_action_type_omni_spend_credits_ddaNUMERICCost per Credit Spends (data driven attribution window).facebook
Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (data driven attribution window).
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials Completedfacebook
Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_tutorial_completion_1d_clickNUMERICCost per Tutorials Completed (1-day-click attribution window).facebook
Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_tutorial_completion_1d_viewNUMERICCost per Tutorials Completed (1-day-view attribution window).facebook
Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_tutorial_completion_7d_clickNUMERICCost per Tutorials Completed (7-day-click attribution window).facebook
Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_tutorial_completion_ddaNUMERICCost per Tutorials Completed (data driven attribution window).facebook
Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_view_contentNUMERICCost per Content Viewsfacebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_view_content_1d_clickNUMERICCost per Content Views (1-day-click attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_view_content_1d_viewNUMERICCost per Content Views (1-day-view attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_view_content_7d_clickNUMERICCost per Content Views (7-day-click attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_view_content_ddaNUMERICCost per Content Views (data driven attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow Completionsfacebook
Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_flow_complete_1d_clickNUMERICCost per On-Facebook Workflow Completions (1-day-click attribution window).facebook
Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_flow_complete_1d_viewNUMERICCost per On-Facebook Workflow Completions (1-day-view attribution window).facebook
Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_flow_complete_7d_clickNUMERICCost per On-Facebook Workflow Completions (7-day-click attribution window).facebook
Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_flow_complete_ddaNUMERICCost per On-Facebook Workflow Completions (data driven attribution window).facebook
Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads Groupedfacebook
Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_1d_clickNUMERICCost per On-Facebook Leads Grouped (1-day-click attribution window).facebook
Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_1d_viewNUMERICCost per On-Facebook Leads Grouped (1-day-view attribution window).facebook
Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_7d_clickNUMERICCost per On-Facebook Leads Grouped (7-day-click attribution window).facebook
Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_ddaNUMERICCost per On-Facebook Leads Grouped (data driven attribution window).facebook
Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging Connectionsfacebook
Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_messaging_block_1d_clickNUMERICCost per Blocked Messaging Connections (1-day-click attribution window).facebook
Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_block_1d_viewNUMERICCost per Blocked Messaging Connections (1-day-view attribution window).facebook
Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_messaging_block_7d_clickNUMERICCost per Blocked Messaging Connections (7-day-click attribution window).facebook
Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_block_ddaNUMERICCost per Blocked Messaging Connections (data driven attribution window).facebook
Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging Connectionsfacebook
Cost per The number of people your business added as messaging connections, attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_1d_clickNUMERICCost per New Messaging Connections (1-day-click attribution window).facebook
Cost per The number of people your business added as messaging connections, attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_1d_viewNUMERICCost per New Messaging Connections (1-day-view attribution window).facebook
Cost per The number of people your business added as messaging connections, attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_7d_clickNUMERICCost per New Messaging Connections (7-day-click attribution window).facebook
Cost per The number of people your business added as messaging connections, attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_ddaNUMERICCost per New Messaging Connections (data driven attribution window).facebook
Cost per The number of people your business added as messaging connections, attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post Savesfacebook
Cost per The total number of times your ad has been saved (default attribution window).
cost_per_action_type_onsite_conversion_post_save_1d_clickNUMERICCost per Post Saves (1-day-click attribution window).facebook
Cost per The total number of times your ad has been saved (1-day-click attribution window).
cost_per_action_type_onsite_conversion_post_save_1d_viewNUMERICCost per Post Saves (1-day-view attribution window).facebook
Cost per The total number of times your ad has been saved (1-day-view attribution window).
cost_per_action_type_onsite_conversion_post_save_7d_clickNUMERICCost per Post Saves (7-day-click attribution window).facebook
Cost per The total number of times your ad has been saved (7-day-click attribution window).
cost_per_action_type_onsite_conversion_post_save_ddaNUMERICCost per Post Saves (data driven attribution window).facebook
Cost per The total number of times your ad has been saved (data driven attribution window).
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook Purchasesfacebook
Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_purchase_1d_clickNUMERICCost per On-Facebook Purchases (1-day-click attribution window).facebook
Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_purchase_1d_viewNUMERICCost per On-Facebook Purchases (1-day-view attribution window).facebook
Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_purchase_7d_clickNUMERICCost per On-Facebook Purchases (7-day-click attribution window).facebook
Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_purchase_ddaNUMERICCost per On-Facebook Purchases (data driven attribution window).facebook
Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook
(default attribution window).
cost_per_action_type_onsite_web_add_to_cart_1d_clickNUMERICCost per Actions Onsite Web Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_onsite_web_add_to_cart_1d_viewNUMERICCost per Actions Onsite Web Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_onsite_web_add_to_cart_7d_clickNUMERICCost per Actions Onsite Web Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_onsite_web_add_to_cart_ddaNUMERICCost per Actions Onsite Web Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook
(default attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_1d_clickNUMERICCost per Actions Onsite Web App Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_1d_viewNUMERICCost per Actions Onsite Web App Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_7d_clickNUMERICCost per Actions Onsite Web App Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_ddaNUMERICCost per Actions Onsite Web App Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook
(default attribution window).
cost_per_action_type_onsite_web_app_purchase_1d_clickNUMERICCost per Actions Onsite Web App Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_onsite_web_app_purchase_1d_viewNUMERICCost per Actions Onsite Web App Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_onsite_web_app_purchase_7d_clickNUMERICCost per Actions Onsite Web App Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_onsite_web_app_purchase_ddaNUMERICCost per Actions Onsite Web App Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook
(default attribution window).
cost_per_action_type_onsite_web_purchase_1d_clickNUMERICCost per Actions Onsite Web Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_action_type_onsite_web_purchase_1d_viewNUMERICCost per Actions Onsite Web Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_action_type_onsite_web_purchase_7d_clickNUMERICCost per Actions Onsite Web Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_action_type_onsite_web_purchase_ddaNUMERICCost per Actions Onsite Web Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_action_type_page_engagementNUMERICCost per Page Engagementfacebook
Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (default attribution window).
cost_per_action_type_page_engagement_1d_clickNUMERICCost per Page Engagement (1-day-click attribution window).facebook
Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
cost_per_action_type_page_engagement_1d_viewNUMERICCost per Page Engagement (1-day-view attribution window).facebook
Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
cost_per_action_type_page_engagement_7d_clickNUMERICCost per Page Engagement (7-day-click attribution window).facebook
Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
cost_per_action_type_page_engagement_ddaNUMERICCost per Page Engagement (data driven attribution window).facebook
Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
cost_per_action_type_photo_viewNUMERICCost per Photo Viewsfacebook
Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
cost_per_action_type_photo_view_1d_clickNUMERICCost per Photo Views (1-day-click attribution window).facebook
Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
cost_per_action_type_photo_view_1d_viewNUMERICCost per Photo Views (1-day-view attribution window).facebook
Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
cost_per_action_type_photo_view_7d_clickNUMERICCost per Photo Views (7-day-click attribution window).facebook
Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
cost_per_action_type_photo_view_ddaNUMERICCost per Photo Views (data driven attribution window).facebook
Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
cost_per_action_type_postNUMERICCost per Post Sharesfacebook
Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (default attribution window).
cost_per_action_type_post_1d_clickNUMERICCost per Post Shares (1-day-click attribution window).facebook
Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-click attribution window).
cost_per_action_type_post_1d_viewNUMERICCost per Post Shares (1-day-view attribution window).facebook
Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-view attribution window).
cost_per_action_type_post_7d_clickNUMERICCost per Post Shares (7-day-click attribution window).facebook
Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (7-day-click attribution window).
cost_per_action_type_post_ddaNUMERICCost per Post Shares (data driven attribution window).facebook
Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (data driven attribution window).
cost_per_action_type_post_engagementNUMERICCost per Post Engagementfacebook
Cost per The total number of actions that people take involving your ads (default attribution window).
cost_per_action_type_post_engagement_1d_clickNUMERICCost per Post Engagement (1-day-click attribution window).facebook
Cost per The total number of actions that people take involving your ads (1-day-click attribution window).
cost_per_action_type_post_engagement_1d_viewNUMERICCost per Post Engagement (1-day-view attribution window).facebook
Cost per The total number of actions that people take involving your ads (1-day-view attribution window).
cost_per_action_type_post_engagement_7d_clickNUMERICCost per Post Engagement (7-day-click attribution window).facebook
Cost per The total number of actions that people take involving your ads (7-day-click attribution window).
cost_per_action_type_post_engagement_ddaNUMERICCost per Post Engagement (data driven attribution window).facebook
Cost per The total number of actions that people take involving your ads (data driven attribution window).
cost_per_action_type_post_reactionNUMERICCost per Post Reactionsfacebook
Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (default attribution window).
cost_per_action_type_post_reaction_1d_clickNUMERICCost per Post Reactions (1-day-click attribution window).facebook
Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-click attribution window).
cost_per_action_type_post_reaction_1d_viewNUMERICCost per Post Reactions (1-day-view attribution window).facebook
Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-view attribution window).
cost_per_action_type_post_reaction_7d_clickNUMERICCost per Post Reactions (7-day-click attribution window).facebook
Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (7-day-click attribution window).
cost_per_action_type_post_reaction_ddaNUMERICCost per Post Reactions (data driven attribution window).facebook
Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (data driven attribution window).
cost_per_action_type_rsvpNUMERICCost per Event Responsesfacebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
cost_per_action_type_rsvp_1d_clickNUMERICCost per Event Responses (1-day-click attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
cost_per_action_type_rsvp_1d_viewNUMERICCost per Event Responses (1-day-view attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
cost_per_action_type_rsvp_7d_clickNUMERICCost per Event Responses (7-day-click attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
cost_per_action_type_rsvp_ddaNUMERICCost per Event Responses (data driven attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
cost_per_action_type_searchNUMERICCost per Searchesfacebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_search_1d_clickNUMERICCost per Searches (1-day-click attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_search_1d_viewNUMERICCost per Searches (1-day-view attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_search_7d_clickNUMERICCost per Searches (7-day-click attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_search_ddaNUMERICCost per Searches (data driven attribution window).facebook
Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_video_viewNUMERICCost per 3-Second Video Playsfacebook
Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (default attribution window).
cost_per_action_type_video_view_1d_clickNUMERICCost per 3-Second Video Plays (1-day-click attribution window).facebook
Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-click attribution window).
cost_per_action_type_video_view_1d_viewNUMERICCost per 3-Second Video Plays (1-day-view attribution window).facebook
Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-view attribution window).
cost_per_action_type_video_view_7d_clickNUMERICCost per 3-Second Video Plays (7-day-click attribution window).facebook
Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (7-day-click attribution window).
cost_per_action_type_video_view_ddaNUMERICCost per 3-Second Video Plays (data driven attribution window).facebook
Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (data driven attribution window).
cost_per_action_type_view_contentNUMERICCost per Content Viewsfacebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_view_content_1d_clickNUMERICCost per Content Views (1-day-click attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_view_content_1d_viewNUMERICCost per Content Views (1-day-view attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_view_content_7d_clickNUMERICCost per Content Views (7-day-click attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_view_content_ddaNUMERICCost per Content Views (data driven attribution window).facebook
Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall Liftfacebook
Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound Clicksfacebook
Cost per The number of clicks on links that take people off Facebook-owned properties (default attribution window).
cost_per_outbound_click_outbound_click_1d_clickNUMERICCost per Outbound Clicks (1-day-click attribution window).facebook
Cost per The number of clicks on links that take people off Facebook-owned properties (1-day-click attribution window).
cost_per_outbound_click_outbound_click_1d_viewNUMERICCost per Outbound Clicks (1-day-view attribution window).facebook
Cost per The number of clicks on links that take people off Facebook-owned properties (1-day-view attribution window).
cost_per_outbound_click_outbound_click_7d_clickNUMERICCost per Outbound Clicks (7-day-click attribution window).facebook
Cost per The number of clicks on links that take people off Facebook-owned properties (7-day-click attribution window).
cost_per_outbound_click_outbound_click_ddaNUMERICCost per Outbound Clicks (data driven attribution window).facebook
Cost per The number of clicks on links that take people off Facebook-owned properties (data driven attribution window).
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysfacebook
Cost per The number of times your video was played to completion, or for at least 15 seconds (default attribution window).
cost_per_thruplay_video_view_1d_clickNUMERICCost per ThruPlays (1-day-click attribution window).facebook
Cost per The number of times your video was played to completion, or for at least 15 seconds (1-day-click attribution window).
cost_per_thruplay_video_view_1d_viewNUMERICCost per ThruPlays (1-day-view attribution window).facebook
Cost per The number of times your video was played to completion, or for at least 15 seconds (1-day-view attribution window).
cost_per_thruplay_video_view_7d_clickNUMERICCost per ThruPlays (7-day-click attribution window).facebook
Cost per The number of times your video was played to completion, or for at least 15 seconds (7-day-click attribution window).
cost_per_thruplay_video_view_ddaNUMERICCost per ThruPlays (data driven attribution window).facebook
Cost per The number of times your video was played to completion, or for at least 15 seconds (data driven attribution window).
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment Infofacebook
Cost per The estimated number of people who submitted payment info (default attribution window).
cost_per_unique_action_type_add_payment_info_1d_clickNUMERICCost per Unique Adds of Payment Info (1-day-click attribution window).facebook
Cost per The estimated number of people who submitted payment info (1-day-click attribution window).
cost_per_unique_action_type_add_payment_info_1d_viewNUMERICCost per Unique Adds of Payment Info (1-day-view attribution window).facebook
Cost per The estimated number of people who submitted payment info (1-day-view attribution window).
cost_per_unique_action_type_add_payment_info_7d_clickNUMERICCost per Unique Adds of Payment Info (7-day-click attribution window).facebook
Cost per The estimated number of people who submitted payment info (7-day-click attribution window).
cost_per_unique_action_type_add_payment_info_ddaNUMERICCost per Unique Adds of Payment Info (data driven attribution window).facebook
Cost per The estimated number of people who submitted payment info (data driven attribution window).
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook
(default attribution window).
cost_per_unique_action_type_add_to_cart_1d_clickNUMERICCost per Unique Actions Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_add_to_cart_1d_viewNUMERICCost per Unique Actions Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_add_to_cart_7d_clickNUMERICCost per Unique Actions Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_add_to_cart_ddaNUMERICCost per Unique Actions Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to Wishlistfacebook
Cost per The estimated number of people who added items to their wishlist (default attribution window).
cost_per_unique_action_type_add_to_wishlist_1d_clickNUMERICCost per Unique Adds to Wishlist (1-day-click attribution window).facebook
Cost per The estimated number of people who added items to their wishlist (1-day-click attribution window).
cost_per_unique_action_type_add_to_wishlist_1d_viewNUMERICCost per Unique Adds to Wishlist (1-day-view attribution window).facebook
Cost per The estimated number of people who added items to their wishlist (1-day-view attribution window).
cost_per_unique_action_type_add_to_wishlist_7d_clickNUMERICCost per Unique Adds to Wishlist (7-day-click attribution window).facebook
Cost per The estimated number of people who added items to their wishlist (7-day-click attribution window).
cost_per_unique_action_type_add_to_wishlist_ddaNUMERICCost per Unique Adds to Wishlist (data driven attribution window).facebook
Cost per The estimated number of people who added items to their wishlist (data driven attribution window).
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_1d_clickNUMERICCost per Unique Actions App Custom Event (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_1d_viewNUMERICCost per Unique Actions App Custom Event (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_7d_clickNUMERICCost per Unique Actions App Custom Event (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_ddaNUMERICCost per Unique Actions App Custom Event (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook
(default attribution window).
cost_per_unique_action_type_app_custom_event_other_1d_clickNUMERICCost per Unique Actions App Custom Event.Other (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_other_1d_viewNUMERICCost per Unique Actions App Custom Event.Other (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_other_7d_clickNUMERICCost per Unique Actions App Custom Event.Other (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_other_ddaNUMERICCost per Unique Actions App Custom Event.Other (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-Insfacebook
Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
cost_per_unique_action_type_checkin_1d_clickNUMERICCost per Unique Check-Ins (1-day-click attribution window).facebook
Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
cost_per_unique_action_type_checkin_1d_viewNUMERICCost per Unique Check-Ins (1-day-view attribution window).facebook
Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
cost_per_unique_action_type_checkin_7d_clickNUMERICCost per Unique Check-Ins (7-day-click attribution window).facebook
Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
cost_per_unique_action_type_checkin_ddaNUMERICCost per Unique Check-Ins (data driven attribution window).facebook
Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
cost_per_unique_action_type_commentNUMERICCost per Unique Post Commentsfacebook
Cost per The number of people with comments on your ads (default attribution window).
cost_per_unique_action_type_comment_1d_clickNUMERICCost per Unique Post Comments (1-day-click attribution window).facebook
Cost per The number of people with comments on your ads (1-day-click attribution window).
cost_per_unique_action_type_comment_1d_viewNUMERICCost per Unique Post Comments (1-day-view attribution window).facebook
Cost per The number of people with comments on your ads (1-day-view attribution window).
cost_per_unique_action_type_comment_7d_clickNUMERICCost per Unique Post Comments (7-day-click attribution window).facebook
Cost per The number of people with comments on your ads (7-day-click attribution window).
cost_per_unique_action_type_comment_ddaNUMERICCost per Unique Post Comments (data driven attribution window).facebook
Cost per The number of people with comments on your ads (data driven attribution window).
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations Completedfacebook
Cost per The estimated number of people who registered (default attribution window).
cost_per_unique_action_type_complete_registration_1d_clickNUMERICCost per Unique Registrations Completed (1-day-click attribution window).facebook
Cost per The estimated number of people who registered (1-day-click attribution window).
cost_per_unique_action_type_complete_registration_1d_viewNUMERICCost per Unique Registrations Completed (1-day-view attribution window).facebook
Cost per The estimated number of people who registered (1-day-view attribution window).
cost_per_unique_action_type_complete_registration_7d_clickNUMERICCost per Unique Registrations Completed (7-day-click attribution window).facebook
Cost per The estimated number of people who registered (7-day-click attribution window).
cost_per_unique_action_type_complete_registration_ddaNUMERICCost per Unique Registrations Completed (data driven attribution window).facebook
Cost per The estimated number of people who registered (data driven attribution window).
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts Initiatedfacebook
Cost per The estimated number of people who initiated checkouts (default attribution window).
cost_per_unique_action_type_initiate_checkout_1d_clickNUMERICCost per Unique Checkouts Initiated (1-day-click attribution window).facebook
Cost per The estimated number of people who initiated checkouts (1-day-click attribution window).
cost_per_unique_action_type_initiate_checkout_1d_viewNUMERICCost per Unique Checkouts Initiated (1-day-view attribution window).facebook
Cost per The estimated number of people who initiated checkouts (1-day-view attribution window).
cost_per_unique_action_type_initiate_checkout_7d_clickNUMERICCost per Unique Checkouts Initiated (7-day-click attribution window).facebook
Cost per The estimated number of people who initiated checkouts (7-day-click attribution window).
cost_per_unique_action_type_initiate_checkout_ddaNUMERICCost per Unique Checkouts Initiated (data driven attribution window).facebook
Cost per The estimated number of people who initiated checkouts (data driven attribution window).
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page Viewsfacebook
Cost per The number of people who caused a landing page view (default attribution window).
cost_per_unique_action_type_landing_page_view_1d_clickNUMERICCost per Unique Landing Page Views (1-day-click attribution window).facebook
Cost per The number of people who caused a landing page view (1-day-click attribution window).
cost_per_unique_action_type_landing_page_view_1d_viewNUMERICCost per Unique Landing Page Views (1-day-view attribution window).facebook
Cost per The number of people who caused a landing page view (1-day-view attribution window).
cost_per_unique_action_type_landing_page_view_7d_clickNUMERICCost per Unique Landing Page Views (7-day-click attribution window).facebook
Cost per The number of people who caused a landing page view (7-day-click attribution window).
cost_per_unique_action_type_landing_page_view_ddaNUMERICCost per Unique Landing Page Views (data driven attribution window).facebook
Cost per The number of people who caused a landing page view (data driven attribution window).
cost_per_unique_action_type_leadNUMERICCost per Unique Leadsfacebook
Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
cost_per_unique_action_type_lead_1d_clickNUMERICCost per Unique Leads (1-day-click attribution window).facebook
Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_unique_action_type_lead_1d_viewNUMERICCost per Unique Leads (1-day-view attribution window).facebook
Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_unique_action_type_lead_7d_clickNUMERICCost per Unique Leads (7-day-click attribution window).facebook
Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_unique_action_type_lead_ddaNUMERICCost per Unique Leads (data driven attribution window).facebook
Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_unique_action_type_likeNUMERICCost per Unique Page Likesfacebook
Cost per The number of people with likes of your Facebook Page attributed to your ads (default attribution window).
cost_per_unique_action_type_like_1d_clickNUMERICCost per Unique Page Likes (1-day-click attribution window).facebook
Cost per The number of people with likes of your Facebook Page attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_like_1d_viewNUMERICCost per Unique Page Likes (1-day-view attribution window).facebook
Cost per The number of people with likes of your Facebook Page attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_like_7d_clickNUMERICCost per Unique Page Likes (7-day-click attribution window).facebook
Cost per The number of people with likes of your Facebook Page attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_like_ddaNUMERICCost per Unique Page Likes (data driven attribution window).facebook
Cost per The number of people with likes of your Facebook Page attributed to your ads (data driven attribution window).
cost_per_unique_action_type_link_clickNUMERICCost per Unique Link Clicksfacebook
Cost per The number of people who performed a link click (default attribution window).
cost_per_unique_action_type_link_click_1d_clickNUMERICCost per Unique Link Clicks (1-day-click attribution window).facebook
Cost per The number of people who performed a link click (1-day-click attribution window).
cost_per_unique_action_type_link_click_1d_viewNUMERICCost per Unique Link Clicks (1-day-view attribution window).facebook
Cost per The number of people who performed a link click (1-day-view attribution window).
cost_per_unique_action_type_link_click_7d_clickNUMERICCost per Unique Link Clicks (7-day-click attribution window).facebook
Cost per The number of people who performed a link click (7-day-click attribution window).
cost_per_unique_action_type_link_click_ddaNUMERICCost per Unique Link Clicks (data driven attribution window).facebook
Cost per The number of people who performed a link click (data driven attribution window).
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App Installsfacebook
Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_unique_action_type_mobile_app_install_1d_clickNUMERICCost per Unique Mobile App Installs (1-day-click attribution window).facebook
Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_mobile_app_install_1d_viewNUMERICCost per Unique Mobile App Installs (1-day-view attribution window).facebook
Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_mobile_app_install_7d_clickNUMERICCost per Unique Mobile App Installs (7-day-click attribution window).facebook
Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_mobile_app_install_ddaNUMERICCost per Unique Mobile App Installs (data driven attribution window).facebook
Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website Conversionsfacebook
Cost per The number of unique people who with conversion events attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_offsite_conversion_1d_clickNUMERICCost per Unique Website Conversions (1-day-click attribution window).facebook
Cost per The number of unique people who with conversion events attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_1d_viewNUMERICCost per Unique Website Conversions (1-day-view attribution window).facebook
Cost per The number of unique people who with conversion events attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_7d_clickNUMERICCost per Unique Website Conversions (7-day-click attribution window).facebook
Cost per The number of unique people who with conversion events attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_ddaNUMERICCost per Unique Website Conversions (data driven attribution window).facebook
Cost per The number of unique people who with conversion events attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment Infofacebook
Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICCost per Unique Website Adds of Payment Info (1-day-click attribution window).facebook
Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICCost per Unique Website Adds of Payment Info (1-day-view attribution window).facebook
Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICCost per Unique Website Adds of Payment Info (7-day-click attribution window).facebook
Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICCost per Unique Website Adds of Payment Info (data driven attribution window).facebook
Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to Cartfacebook
Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICCost per Unique Website Adds to Cart (1-day-click attribution window).facebook
Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICCost per Unique Website Adds to Cart (1-day-view attribution window).facebook
Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICCost per Unique Website Adds to Cart (7-day-click attribution window).facebook
Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICCost per Unique Website Adds to Cart (data driven attribution window).facebook
Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to Wishlistfacebook
Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICCost per Unique Website Adds to Wishlist (1-day-click attribution window).facebook
Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICCost per Unique Website Adds to Wishlist (1-day-view attribution window).facebook
Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICCost per Unique Website Adds to Wishlist (7-day-click attribution window).facebook
Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICCost per Unique Website Adds to Wishlist (data driven attribution window).facebook
Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations Completedfacebook
Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICCost per Unique Website Registrations Completed (1-day-click attribution window).facebook
Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICCost per Unique Website Registrations Completed (1-day-view attribution window).facebook
Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICCost per Unique Website Registrations Completed (7-day-click attribution window).facebook
Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICCost per Unique Website Registrations Completed (data driven attribution window).facebook
Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts Initiatedfacebook
Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICCost per Unique Website Checkouts Initiated (1-day-click attribution window).facebook
Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICCost per Unique Website Checkouts Initiated (1-day-view attribution window).facebook
Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICCost per Unique Website Checkouts Initiated (7-day-click attribution window).facebook
Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICCost per Unique Website Checkouts Initiated (data driven attribution window).facebook
Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website Leadsfacebook
Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_1d_clickNUMERICCost per Unique Website Leads (1-day-click attribution window).facebook
Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_1d_viewNUMERICCost per Unique Website Leads (1-day-view attribution window).facebook
Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_7d_clickNUMERICCost per Unique Website Leads (7-day-click attribution window).facebook
Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_ddaNUMERICCost per Unique Website Leads (data driven attribution window).facebook
Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website Purchasesfacebook
Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICCost per Unique Website Purchases (1-day-click attribution window).facebook
Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICCost per Unique Website Purchases (1-day-view attribution window).facebook
Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICCost per Unique Website Purchases (7-day-click attribution window).facebook
Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_ddaNUMERICCost per Unique Website Purchases (data driven attribution window).facebook
Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Unique Website Searchesfacebook
Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_1d_clickNUMERICCost per Unique Website Searches (1-day-click attribution window).facebook
Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_1d_viewNUMERICCost per Unique Website Searches (1-day-view attribution window).facebook
Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_7d_clickNUMERICCost per Unique Website Searches (7-day-click attribution window).facebook
Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_ddaNUMERICCost per Unique Website Searches (data driven attribution window).facebook
Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content Viewsfacebook
Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICCost per Unique Website Content Views (1-day-click attribution window).facebook
Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICCost per Unique Website Content Views (1-day-view attribution window).facebook
Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICCost per Unique Website Content Views (7-day-click attribution window).facebook
Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_ddaNUMERICCost per Unique Website Content Views (data driven attribution window).facebook
Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements Unlockedfacebook
Cost per The estimated number of people who unlocked achievements (default attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_1d_clickNUMERICCost per Unique Achievements Unlocked (1-day-click attribution window).facebook
Cost per The estimated number of people who unlocked achievements (1-day-click attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_1d_viewNUMERICCost per Unique Achievements Unlocked (1-day-view attribution window).facebook
Cost per The estimated number of people who unlocked achievements (1-day-view attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_7d_clickNUMERICCost per Unique Achievements Unlocked (7-day-click attribution window).facebook
Cost per The estimated number of people who unlocked achievements (7-day-click attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_ddaNUMERICCost per Unique Achievements Unlocked (data driven attribution window).facebook
Cost per The estimated number of people who unlocked achievements (data driven attribution window).
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App Activationsfacebook
Cost per The estimated number of people who performed app activations (default attribution window).
cost_per_unique_action_type_omni_activate_app_1d_clickNUMERICCost per Unique App Activations (1-day-click attribution window).facebook
Cost per The estimated number of people who performed app activations (1-day-click attribution window).
cost_per_unique_action_type_omni_activate_app_1d_viewNUMERICCost per Unique App Activations (1-day-view attribution window).facebook
Cost per The estimated number of people who performed app activations (1-day-view attribution window).
cost_per_unique_action_type_omni_activate_app_7d_clickNUMERICCost per Unique App Activations (7-day-click attribution window).facebook
Cost per The estimated number of people who performed app activations (7-day-click attribution window).
cost_per_unique_action_type_omni_activate_app_ddaNUMERICCost per Unique App Activations (data driven attribution window).facebook
Cost per The estimated number of people who performed app activations (data driven attribution window).
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to Cartfacebook
Cost per The estimated number of people who added items to their cart (default attribution window).
cost_per_unique_action_type_omni_add_to_cart_1d_clickNUMERICCost per Unique Adds to Cart (1-day-click attribution window).facebook
Cost per The estimated number of people who added items to their cart (1-day-click attribution window).
cost_per_unique_action_type_omni_add_to_cart_1d_viewNUMERICCost per Unique Adds to Cart (1-day-view attribution window).facebook
Cost per The estimated number of people who added items to their cart (1-day-view attribution window).
cost_per_unique_action_type_omni_add_to_cart_7d_clickNUMERICCost per Unique Adds to Cart (7-day-click attribution window).facebook
Cost per The estimated number of people who added items to their cart (7-day-click attribution window).
cost_per_unique_action_type_omni_add_to_cart_ddaNUMERICCost per Unique Adds to Cart (data driven attribution window).facebook
Cost per The estimated number of people who added items to their cart (data driven attribution window).
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App Installsfacebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_omni_app_install_1d_clickNUMERICCost per Unique App Installs (1-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_omni_app_install_1d_viewNUMERICCost per Unique App Installs (1-day-view attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_omni_app_install_7d_clickNUMERICCost per Unique App Installs (7-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_omni_app_install_ddaNUMERICCost per Unique App Installs (data driven attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_omni_complete_registrationNUMERICCost per Unique Registrations Completedfacebook
Cost per The estimated number of people who registered (default attribution window).
cost_per_unique_action_type_omni_complete_registration_1d_clickNUMERICCost per Unique Registrations Completed (1-day-click attribution window).facebook
Cost per The estimated number of people who registered (1-day-click attribution window).
cost_per_unique_action_type_omni_complete_registration_1d_viewNUMERICCost per Unique Registrations Completed (1-day-view attribution window).facebook
Cost per The estimated number of people who registered (1-day-view attribution window).
cost_per_unique_action_type_omni_complete_registration_7d_clickNUMERICCost per Unique Registrations Completed (7-day-click attribution window).facebook
Cost per The estimated number of people who registered (7-day-click attribution window).
cost_per_unique_action_type_omni_complete_registration_ddaNUMERICCost per Unique Registrations Completed (data driven attribution window).facebook
Cost per The estimated number of people who registered (data driven attribution window).
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook
(default attribution window).
cost_per_unique_action_type_omni_custom_1d_clickNUMERICCost per Unique Actions Omni Custom (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_omni_custom_1d_viewNUMERICCost per Unique Actions Omni Custom (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_omni_custom_7d_clickNUMERICCost per Unique Actions Omni Custom (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_omni_custom_ddaNUMERICCost per Unique Actions Omni Custom (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_omni_initiated_checkoutNUMERICCost per Unique Checkouts Initiatedfacebook
Cost per The estimated number of people who initiated checkouts (default attribution window).
cost_per_unique_action_type_omni_initiated_checkout_1d_clickNUMERICCost per Unique Checkouts Initiated (1-day-click attribution window).facebook
Cost per The estimated number of people who initiated checkouts (1-day-click attribution window).
cost_per_unique_action_type_omni_initiated_checkout_1d_viewNUMERICCost per Unique Checkouts Initiated (1-day-view attribution window).facebook
Cost per The estimated number of people who initiated checkouts (1-day-view attribution window).
cost_per_unique_action_type_omni_initiated_checkout_7d_clickNUMERICCost per Unique Checkouts Initiated (7-day-click attribution window).facebook
Cost per The estimated number of people who initiated checkouts (7-day-click attribution window).
cost_per_unique_action_type_omni_initiated_checkout_ddaNUMERICCost per Unique Checkouts Initiated (data driven attribution window).facebook
Cost per The estimated number of people who initiated checkouts (data driven attribution window).
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels Completedfacebook
Cost per The estimated number of people who achieved levels (default attribution window).
cost_per_unique_action_type_omni_level_achieved_1d_clickNUMERICCost per Unique Levels Completed (1-day-click attribution window).facebook
Cost per The estimated number of people who achieved levels (1-day-click attribution window).
cost_per_unique_action_type_omni_level_achieved_1d_viewNUMERICCost per Unique Levels Completed (1-day-view attribution window).facebook
Cost per The estimated number of people who achieved levels (1-day-view attribution window).
cost_per_unique_action_type_omni_level_achieved_7d_clickNUMERICCost per Unique Levels Completed (7-day-click attribution window).facebook
Cost per The estimated number of people who achieved levels (7-day-click attribution window).
cost_per_unique_action_type_omni_level_achieved_ddaNUMERICCost per Unique Levels Completed (data driven attribution window).facebook
Cost per The estimated number of people who achieved levels (data driven attribution window).
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique Purchasesfacebook
Cost per The estimated number of people who completed at least one purchase (default attribution window).
cost_per_unique_action_type_omni_purchase_1d_clickNUMERICCost per Unique Purchases (1-day-click attribution window).facebook
Cost per The estimated number of people who completed at least one purchase (1-day-click attribution window).
cost_per_unique_action_type_omni_purchase_1d_viewNUMERICCost per Unique Purchases (1-day-view attribution window).facebook
Cost per The estimated number of people who completed at least one purchase (1-day-view attribution window).
cost_per_unique_action_type_omni_purchase_7d_clickNUMERICCost per Unique Purchases (7-day-click attribution window).facebook
Cost per The estimated number of people who completed at least one purchase (7-day-click attribution window).
cost_per_unique_action_type_omni_purchase_ddaNUMERICCost per Unique Purchases (data driven attribution window).facebook
Cost per The estimated number of people who completed at least one purchase (data driven attribution window).
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings Submittedfacebook
Cost per The estimated number of people who submitted ratings (default attribution window).
cost_per_unique_action_type_omni_rate_1d_clickNUMERICCost per Unique Ratings Submitted (1-day-click attribution window).facebook
Cost per The estimated number of people who submitted ratings (1-day-click attribution window).
cost_per_unique_action_type_omni_rate_1d_viewNUMERICCost per Unique Ratings Submitted (1-day-view attribution window).facebook
Cost per The estimated number of people who submitted ratings (1-day-view attribution window).
cost_per_unique_action_type_omni_rate_7d_clickNUMERICCost per Unique Ratings Submitted (7-day-click attribution window).facebook
Cost per The estimated number of people who submitted ratings (7-day-click attribution window).
cost_per_unique_action_type_omni_rate_ddaNUMERICCost per Unique Ratings Submitted (data driven attribution window).facebook
Cost per The estimated number of people who submitted ratings (data driven attribution window).
cost_per_unique_action_type_omni_searchNUMERICCost per Unique Searchesfacebook
Cost per The estimated number of people who searched (default attribution window).
cost_per_unique_action_type_omni_search_1d_clickNUMERICCost per Unique Searches (1-day-click attribution window).facebook
Cost per The estimated number of people who searched (1-day-click attribution window).
cost_per_unique_action_type_omni_search_1d_viewNUMERICCost per Unique Searches (1-day-view attribution window).facebook
Cost per The estimated number of people who searched (1-day-view attribution window).
cost_per_unique_action_type_omni_search_7d_clickNUMERICCost per Unique Searches (7-day-click attribution window).facebook
Cost per The estimated number of people who searched (7-day-click attribution window).
cost_per_unique_action_type_omni_search_ddaNUMERICCost per Unique Searches (data driven attribution window).facebook
Cost per The estimated number of people who searched (data driven attribution window).
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit Spendsfacebook
Cost per The estimated number of people who spent credits (default attribution window).
cost_per_unique_action_type_omni_spend_credits_1d_clickNUMERICCost per Unique Credit Spends (1-day-click attribution window).facebook
Cost per The estimated number of people who spent credits (1-day-click attribution window).
cost_per_unique_action_type_omni_spend_credits_1d_viewNUMERICCost per Unique Credit Spends (1-day-view attribution window).facebook
Cost per The estimated number of people who spent credits (1-day-view attribution window).
cost_per_unique_action_type_omni_spend_credits_7d_clickNUMERICCost per Unique Credit Spends (7-day-click attribution window).facebook
Cost per The estimated number of people who spent credits (7-day-click attribution window).
cost_per_unique_action_type_omni_spend_credits_ddaNUMERICCost per Unique Credit Spends (data driven attribution window).facebook
Cost per The estimated number of people who spent credits (data driven attribution window).
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials Completedfacebook
Cost per The estimated number of people who completed tutorials (default attribution window).
cost_per_unique_action_type_omni_tutorial_completion_1d_clickNUMERICCost per Unique Tutorials Completed (1-day-click attribution window).facebook
Cost per The estimated number of people who completed tutorials (1-day-click attribution window).
cost_per_unique_action_type_omni_tutorial_completion_1d_viewNUMERICCost per Unique Tutorials Completed (1-day-view attribution window).facebook
Cost per The estimated number of people who completed tutorials (1-day-view attribution window).
cost_per_unique_action_type_omni_tutorial_completion_7d_clickNUMERICCost per Unique Tutorials Completed (7-day-click attribution window).facebook
Cost per The estimated number of people who completed tutorials (7-day-click attribution window).
cost_per_unique_action_type_omni_tutorial_completion_ddaNUMERICCost per Unique Tutorials Completed (data driven attribution window).facebook
Cost per The estimated number of people who completed tutorials (data driven attribution window).
cost_per_unique_action_type_omni_view_contentNUMERICCost per Unique Content Viewsfacebook
Cost per The estimated number of people who viewed content (default attribution window).
cost_per_unique_action_type_omni_view_content_1d_clickNUMERICCost per Unique Content Views (1-day-click attribution window).facebook
Cost per The estimated number of people who viewed content (1-day-click attribution window).
cost_per_unique_action_type_omni_view_content_1d_viewNUMERICCost per Unique Content Views (1-day-view attribution window).facebook
Cost per The estimated number of people who viewed content (1-day-view attribution window).
cost_per_unique_action_type_omni_view_content_7d_clickNUMERICCost per Unique Content Views (7-day-click attribution window).facebook
Cost per The estimated number of people who viewed content (7-day-click attribution window).
cost_per_unique_action_type_omni_view_content_ddaNUMERICCost per Unique Content Views (data driven attribution window).facebook
Cost per The estimated number of people who viewed content (data driven attribution window).
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow Completionsfacebook
Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_1d_clickNUMERICCost per Unique On-Facebook Workflow Completions (1-day-click attribution window).facebook
Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_1d_viewNUMERICCost per Unique On-Facebook Workflow Completions (1-day-view attribution window).facebook
Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_7d_clickNUMERICCost per Unique On-Facebook Workflow Completions (7-day-click attribution window).facebook
Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_ddaNUMERICCost per Unique On-Facebook Workflow Completions (data driven attribution window).facebook
Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging Connectionsfacebook
Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (default attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_1d_clickNUMERICCost per Unique Blocked Messaging Connections (1-day-click attribution window).facebook
Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_1d_viewNUMERICCost per Unique Blocked Messaging Connections (1-day-view attribution window).facebook
Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_7d_clickNUMERICCost per Unique Blocked Messaging Connections (7-day-click attribution window).facebook
Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_ddaNUMERICCost per Unique Blocked Messaging Connections (data driven attribution window).facebook
Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook Purchasesfacebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_1d_clickNUMERICCost per Unique On-Facebook Purchases (1-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_1d_viewNUMERICCost per Unique On-Facebook Purchases (1-day-view attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_7d_clickNUMERICCost per Unique On-Facebook Purchases (7-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_ddaNUMERICCost per Unique On-Facebook Purchases (data driven attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook
(default attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_1d_clickNUMERICCost per Unique Actions Onsite Web Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_1d_viewNUMERICCost per Unique Actions Onsite Web Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_7d_clickNUMERICCost per Unique Actions Onsite Web Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_ddaNUMERICCost per Unique Actions Onsite Web Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook
(default attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_1d_clickNUMERICCost per Unique Actions Onsite Web App Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_1d_viewNUMERICCost per Unique Actions Onsite Web App Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_7d_clickNUMERICCost per Unique Actions Onsite Web App Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_ddaNUMERICCost per Unique Actions Onsite Web App Add To Cart (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook
(default attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_1d_clickNUMERICCost per Unique Actions Onsite Web App Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_1d_viewNUMERICCost per Unique Actions Onsite Web App Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_7d_clickNUMERICCost per Unique Actions Onsite Web App Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_ddaNUMERICCost per Unique Actions Onsite Web App Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook
(default attribution window).
cost_per_unique_action_type_onsite_web_purchase_1d_clickNUMERICCost per Unique Actions Onsite Web Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_onsite_web_purchase_1d_viewNUMERICCost per Unique Actions Onsite Web Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_onsite_web_purchase_7d_clickNUMERICCost per Unique Actions Onsite Web Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_onsite_web_purchase_ddaNUMERICCost per Unique Actions Onsite Web Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page Engagementfacebook
Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (default attribution window).
cost_per_unique_action_type_page_engagement_1d_clickNUMERICCost per Unique Page Engagement (1-day-click attribution window).facebook
Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_page_engagement_1d_viewNUMERICCost per Unique Page Engagement (1-day-view attribution window).facebook
Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_page_engagement_7d_clickNUMERICCost per Unique Page Engagement (7-day-click attribution window).facebook
Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_page_engagement_ddaNUMERICCost per Unique Page Engagement (data driven attribution window).facebook
Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo Viewsfacebook
Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
cost_per_unique_action_type_photo_view_1d_clickNUMERICCost per Unique Photo Views (1-day-click attribution window).facebook
Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
cost_per_unique_action_type_photo_view_1d_viewNUMERICCost per Unique Photo Views (1-day-view attribution window).facebook
Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
cost_per_unique_action_type_photo_view_7d_clickNUMERICCost per Unique Photo Views (7-day-click attribution window).facebook
Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
cost_per_unique_action_type_photo_view_ddaNUMERICCost per Unique Photo Views (data driven attribution window).facebook
Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post Engagementfacebook
Cost per The total number of people who took actions involving your ads (default attribution window).
cost_per_unique_action_type_post_engagement_1d_clickNUMERICCost per Unique Post Engagement (1-day-click attribution window).facebook
Cost per The total number of people who took actions involving your ads (1-day-click attribution window).
cost_per_unique_action_type_post_engagement_1d_viewNUMERICCost per Unique Post Engagement (1-day-view attribution window).facebook
Cost per The total number of people who took actions involving your ads (1-day-view attribution window).
cost_per_unique_action_type_post_engagement_7d_clickNUMERICCost per Unique Post Engagement (7-day-click attribution window).facebook
Cost per The total number of people who took actions involving your ads (7-day-click attribution window).
cost_per_unique_action_type_post_engagement_ddaNUMERICCost per Unique Post Engagement (data driven attribution window).facebook
Cost per The total number of people who took actions involving your ads (data driven attribution window).
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post Reactionsfacebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_post_reaction_1d_clickNUMERICCost per Unique Post Reactions (1-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_post_reaction_1d_viewNUMERICCost per Unique Post Reactions (1-day-view attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_post_reaction_7d_clickNUMERICCost per Unique Post Reactions (7-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_post_reaction_ddaNUMERICCost per Unique Post Reactions (data driven attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook
(default attribution window).
cost_per_unique_action_type_purchase_1d_clickNUMERICCost per Unique Actions Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_purchase_1d_viewNUMERICCost per Unique Actions Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_purchase_7d_clickNUMERICCost per Unique Actions Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_purchase_ddaNUMERICCost per Unique Actions Purchase (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event Responsesfacebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
cost_per_unique_action_type_rsvp_1d_clickNUMERICCost per Unique Event Responses (1-day-click attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_rsvp_1d_viewNUMERICCost per Unique Event Responses (1-day-view attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_rsvp_7d_clickNUMERICCost per Unique Event Responses (7-day-click attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_rsvp_ddaNUMERICCost per Unique Event Responses (data driven attribution window).facebook
Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
cost_per_unique_action_type_searchNUMERICCost per Unique Actions Searchfacebook
(default attribution window).
cost_per_unique_action_type_search_1d_clickNUMERICCost per Unique Actions Search (1-day-click attribution window).facebook
(1-day-click attribution window).
cost_per_unique_action_type_search_1d_viewNUMERICCost per Unique Actions Search (1-day-view attribution window).facebook
(1-day-view attribution window).
cost_per_unique_action_type_search_7d_clickNUMERICCost per Unique Actions Search (7-day-click attribution window).facebook
(7-day-click attribution window).
cost_per_unique_action_type_search_ddaNUMERICCost per Unique Actions Search (data driven attribution window).facebook
(data driven attribution window).
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video Playsfacebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_video_view_1d_clickNUMERICCost per Unique 3-Second Continuous Video Plays (1-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_video_view_1d_viewNUMERICCost per Unique 3-Second Continuous Video Plays (1-day-view attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_video_view_7d_clickNUMERICCost per Unique 3-Second Continuous Video Plays (7-day-click attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_video_view_ddaNUMERICCost per Unique 3-Second Continuous Video Plays (data driven attribution window).facebook
Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content Viewsfacebook
Cost per The estimated number of people who viewed content (default attribution window).
cost_per_unique_action_type_view_content_1d_clickNUMERICCost per Unique Content Views (1-day-click attribution window).facebook
Cost per The estimated number of people who viewed content (1-day-click attribution window).
cost_per_unique_action_type_view_content_1d_viewNUMERICCost per Unique Content Views (1-day-view attribution window).facebook
Cost per The estimated number of people who viewed content (1-day-view attribution window).
cost_per_unique_action_type_view_content_7d_clickNUMERICCost per Unique Content Views (7-day-click attribution window).facebook
Cost per The estimated number of people who viewed content (7-day-click attribution window).
cost_per_unique_action_type_view_content_ddaNUMERICCost per Unique Content Views (data driven attribution window).facebook
Cost per The estimated number of people who viewed content (data driven attribution window).
cost_per_unique_clickNUMERICCost per Unique Clicksfacebook
Cost per The number of people who performed a click (all).
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound Clicksfacebook
Cost per The number of people who performed an outbound click (default attribution window).
cost_per_unique_outbound_click_outbound_click_1d_clickNUMERICCost per Unique Outbound Clicks (1-day-click attribution window).facebook
Cost per The number of people who performed an outbound click (1-day-click attribution window).
cost_per_unique_outbound_click_outbound_click_1d_viewNUMERICCost per Unique Outbound Clicks (1-day-view attribution window).facebook
Cost per The number of people who performed an outbound click (1-day-view attribution window).
cost_per_unique_outbound_click_outbound_click_7d_clickNUMERICCost per Unique Outbound Clicks (7-day-click attribution window).facebook
Cost per The number of people who performed an outbound click (7-day-click attribution window).
cost_per_unique_outbound_click_outbound_click_ddaNUMERICCost per Unique Outbound Clicks (data driven attribution window).facebook
Cost per The number of people who performed an outbound click (data driven attribution window).
cppNUMERICCost per 1,000 People Reachedfacebook
The average cost to reach 1,000 people.
currencyTEXTCurrency (duplicate)facebook
Currency that is used by your ad account. (duplicate)
awin
The Currency
stripe
Three-letter ISO currency code, in lowercase.
date_startDATEReporting Startsfacebook
The start date for your data. This is controlled by the date range you've selected for your reporting view.
date_stopDATEReporting Endsfacebook
The end date for your data. This is controlled by the date range you've selected for your reporting view.
description_assetNUMERICID of description assetfacebook
The ID of the description asset involved in impression, click or action.
device_platformTEXTDevice typefacebook
The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.
dmaTEXTDesignated Market Areafacebook
DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.
estimated_ad_recall_rateNUMERICEstimated Ad Recall Lift Ratefacebook
The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
estimated_ad_recallersNUMERICEstimated Ad Recall Liftfacebook
An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
frequencyNUMERICFrequencyfacebook
The average number of times each person saw your ad.
frequency_valueNUMERICNumber of frequencyfacebook
The number of times an ad in your Reach and Frequency campaign was served to each person.
genderTEXTGenderfacebook
Gender of people you've reached. People who don't list their gender are shown as 'not specified'.
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.facebook
Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.facebook
Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.
image_assetNUMERICID of image assetfacebook
The ID of the image asset involved in impression, click or action.
impression_deviceTEXTThe device where your last ad was served to someonefacebook
The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.
link_clicksNUMERICLink Clicks (duplicate)facebook
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)
link_url_assetNUMERICID of the url assetfacebook
The ID of the URL asset involved in impression, click or action.
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook
(default attribution window).
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase_1d_clickNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase_1d_viewNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase_7d_clickNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase_ddaNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchase (data driven attribution window).facebook
(data driven attribution window).
objectiveTEXTObjectivefacebook
The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.
outbound_clicks_ctr_outbound_clickNUMERICOutbound CTRfacebook
The percentage of times people saw your ad and performed an outbound click (default attribution window).
outbound_clicks_ctr_outbound_click_1d_clickNUMERICOutbound CTR (1-day-click attribution window).facebook
The percentage of times people saw your ad and performed an outbound click (1-day-click attribution window).
outbound_clicks_ctr_outbound_click_1d_viewNUMERICOutbound CTR (1-day-view attribution window).facebook
The percentage of times people saw your ad and performed an outbound click (1-day-view attribution window).
outbound_clicks_ctr_outbound_click_7d_clickNUMERICOutbound CTR (7-day-click attribution window).facebook
The percentage of times people saw your ad and performed an outbound click (7-day-click attribution window).
outbound_clicks_ctr_outbound_click_ddaNUMERICOutbound CTR (data driven attribution window).facebook
The percentage of times people saw your ad and performed an outbound click (data driven attribution window).
outbound_clicks_outbound_clickNUMERICOutbound Clicksfacebook
The number of clicks on links that take people off Facebook-owned properties (default attribution window).
outbound_clicks_outbound_click_1d_clickNUMERICOutbound Clicks (1-day-click attribution window).facebook
The number of clicks on links that take people off Facebook-owned properties (1-day-click attribution window).
outbound_clicks_outbound_click_1d_viewNUMERICOutbound Clicks (1-day-view attribution window).facebook
The number of clicks on links that take people off Facebook-owned properties (1-day-view attribution window).
outbound_clicks_outbound_click_7d_clickNUMERICOutbound Clicks (7-day-click attribution window).facebook
The number of clicks on links that take people off Facebook-owned properties (7-day-click attribution window).
outbound_clicks_outbound_click_ddaNUMERICOutbound Clicks (data driven attribution window).facebook
The number of clicks on links that take people off Facebook-owned properties (data driven attribution window).
place_page_idNUMERICThe ID of the place pagefacebook
The ID of the place page involved in impression or click.
platform_positionTEXTWhere your ad was shown within a platformfacebook
Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.
publisher_platformTEXTPlatform your ad was shownfacebook
Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network.
reachNUMERICReachfacebook
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
criteo
Share of the audience exposed to at least one Criteo display ad (percentage)
spendNUMERICAmount Spentfacebook
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
google_ads
The Media Spend
appnexus
The Media Spend
appsflyer
The Media Spend
awin
The same as Transaction Commission
bing
The Media Spend
criteo
Total cost of your campaigns
dv360
The Media Spend in USD
linkedin
Cost in the account's local currency
pinterest
The Media Spend
snapchat
The Amount of Money Spent
title_assetNUMERICID of the title assetfacebook
The ID of the title asset involved in impression, click or action.
totalcostNUMERICAmount Spent (duplicate)facebook
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)
google_ads
The Media Spend (Duplicate)
appnexus
The Media Spend (Duplicate)
appsflyer
The Media Spend (Duplicate)
awin
The same as Transaction Commission
bing
The Media Spend (Duplicate)
cm360
The cost as reported in DBM/DV360 (Duplicate)
criteo
Total cost of your campaigns (Duplicate)
dv360
The Media Spend in USD (Duplicate)
linkedin
Cost in the account's local currency (Duplicate of Spend)
pinterest
The Media Spend (Duplicate)
snapchat
The Amount of Money Spent (Duplicate of Spend)
unique_actions_add_payment_infoNUMERICUnique Adds of Payment Infofacebook
The estimated number of people who submitted payment info (default attribution window).
unique_actions_add_payment_info_1d_clickNUMERICUnique Adds of Payment Info (1-day-click attribution window).facebook
The estimated number of people who submitted payment info (1-day-click attribution window).
unique_actions_add_payment_info_1d_viewNUMERICUnique Adds of Payment Info (1-day-view attribution window).facebook
The estimated number of people who submitted payment info (1-day-view attribution window).
unique_actions_add_payment_info_7d_clickNUMERICUnique Adds of Payment Info (7-day-click attribution window).facebook
The estimated number of people who submitted payment info (7-day-click attribution window).
unique_actions_add_payment_info_ddaNUMERICUnique Adds of Payment Info (data driven attribution window).facebook
The estimated number of people who submitted payment info (data driven attribution window).
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook
(default attribution window).
unique_actions_add_to_cart_1d_clickNUMERICUnique Actions Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_add_to_cart_1d_viewNUMERICUnique Actions Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_add_to_cart_7d_clickNUMERICUnique Actions Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_add_to_cart_ddaNUMERICUnique Actions Add To Cart (data driven attribution window).facebook
(data driven attribution window).
unique_actions_add_to_wishlistNUMERICUnique Adds to Wishlistfacebook
The estimated number of people who added items to their wishlist (default attribution window).
unique_actions_add_to_wishlist_1d_clickNUMERICUnique Adds to Wishlist (1-day-click attribution window).facebook
The estimated number of people who added items to their wishlist (1-day-click attribution window).
unique_actions_add_to_wishlist_1d_viewNUMERICUnique Adds to Wishlist (1-day-view attribution window).facebook
The estimated number of people who added items to their wishlist (1-day-view attribution window).
unique_actions_add_to_wishlist_7d_clickNUMERICUnique Adds to Wishlist (7-day-click attribution window).facebook
The estimated number of people who added items to their wishlist (7-day-click attribution window).
unique_actions_add_to_wishlist_ddaNUMERICUnique Adds to Wishlist (data driven attribution window).facebook
The estimated number of people who added items to their wishlist (data driven attribution window).
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook
(default attribution window).
unique_actions_app_custom_event_1d_clickNUMERICUnique Actions App Custom Event (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_1d_viewNUMERICUnique Actions App Custom Event (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_7d_clickNUMERICUnique Actions App Custom Event (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_ddaNUMERICUnique Actions App Custom Event (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Activate App (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Activate App (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Activate App (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_activate_app_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Activate App (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registration (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registration (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registration (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_complete_registration_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registration (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_content_view_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Content View (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_content_view_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content View (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_content_view_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Content View (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_content_view_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Content View (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Level Achieved (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Level Achieved (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Level Achieved (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_level_achieved_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Level Achieved (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_purchase_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_purchase_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_purchase_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_purchase_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Purchase (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_searchNUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_search_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Search (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_search_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Search (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_search_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Search (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_search_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Search (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
(default attribution window).
unique_actions_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window).facebook
(data driven attribution window).
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook
(default attribution window).
unique_actions_app_custom_event_other_1d_clickNUMERICUnique Actions App Custom Event.Other (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_app_custom_event_other_1d_viewNUMERICUnique Actions App Custom Event.Other (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_app_custom_event_other_7d_clickNUMERICUnique Actions App Custom Event.Other (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_app_custom_event_other_ddaNUMERICUnique Actions App Custom Event.Other (data driven attribution window).facebook
(data driven attribution window).
unique_actions_checkinNUMERICUnique Check-Insfacebook
The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
unique_actions_checkin_1d_clickNUMERICUnique Check-Ins (1-day-click attribution window).facebook
The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
unique_actions_checkin_1d_viewNUMERICUnique Check-Ins (1-day-view attribution window).facebook
The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
unique_actions_checkin_7d_clickNUMERICUnique Check-Ins (7-day-click attribution window).facebook
The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
unique_actions_checkin_ddaNUMERICUnique Check-Ins (data driven attribution window).facebook
The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
unique_actions_commentNUMERICUnique Post Commentsfacebook
The number of people with comments on your ads (default attribution window).
unique_actions_comment_1d_clickNUMERICUnique Post Comments (1-day-click attribution window).facebook
The number of people with comments on your ads (1-day-click attribution window).
unique_actions_comment_1d_viewNUMERICUnique Post Comments (1-day-view attribution window).facebook
The number of people with comments on your ads (1-day-view attribution window).
unique_actions_comment_7d_clickNUMERICUnique Post Comments (7-day-click attribution window).facebook
The number of people with comments on your ads (7-day-click attribution window).
unique_actions_comment_ddaNUMERICUnique Post Comments (data driven attribution window).facebook
The number of people with comments on your ads (data driven attribution window).
unique_actions_complete_registrationNUMERICUnique Registrations Completedfacebook
The estimated number of people who registered (default attribution window).
unique_actions_complete_registration_1d_clickNUMERICUnique Registrations Completed (1-day-click attribution window).facebook
The estimated number of people who registered (1-day-click attribution window).
unique_actions_complete_registration_1d_viewNUMERICUnique Registrations Completed (1-day-view attribution window).facebook
The estimated number of people who registered (1-day-view attribution window).
unique_actions_complete_registration_7d_clickNUMERICUnique Registrations Completed (7-day-click attribution window).facebook
The estimated number of people who registered (7-day-click attribution window).
unique_actions_complete_registration_ddaNUMERICUnique Registrations Completed (data driven attribution window).facebook
The estimated number of people who registered (data driven attribution window).
unique_actions_initiate_checkoutNUMERICUnique Checkouts Initiatedfacebook
The estimated number of people who initiated checkouts (default attribution window).
unique_actions_initiate_checkout_1d_clickNUMERICUnique Checkouts Initiated (1-day-click attribution window).facebook
The estimated number of people who initiated checkouts (1-day-click attribution window).
unique_actions_initiate_checkout_1d_viewNUMERICUnique Checkouts Initiated (1-day-view attribution window).facebook
The estimated number of people who initiated checkouts (1-day-view attribution window).
unique_actions_initiate_checkout_7d_clickNUMERICUnique Checkouts Initiated (7-day-click attribution window).facebook
The estimated number of people who initiated checkouts (7-day-click attribution window).
unique_actions_initiate_checkout_ddaNUMERICUnique Checkouts Initiated (data driven attribution window).facebook
The estimated number of people who initiated checkouts (data driven attribution window).
unique_actions_landing_page_viewNUMERICUnique Landing Page Viewsfacebook
The number of people who caused a landing page view (default attribution window).
unique_actions_landing_page_view_1d_clickNUMERICUnique Landing Page Views (1-day-click attribution window).facebook
The number of people who caused a landing page view (1-day-click attribution window).
unique_actions_landing_page_view_1d_viewNUMERICUnique Landing Page Views (1-day-view attribution window).facebook
The number of people who caused a landing page view (1-day-view attribution window).
unique_actions_landing_page_view_7d_clickNUMERICUnique Landing Page Views (7-day-click attribution window).facebook
The number of people who caused a landing page view (7-day-click attribution window).
unique_actions_landing_page_view_ddaNUMERICUnique Landing Page Views (data driven attribution window).facebook
The number of people who caused a landing page view (data driven attribution window).
unique_actions_leadNUMERICUnique Leadsfacebook
The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
unique_actions_lead_1d_clickNUMERICUnique Leads (1-day-click attribution window).facebook
The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
unique_actions_lead_1d_viewNUMERICUnique Leads (1-day-view attribution window).facebook
The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
unique_actions_lead_7d_clickNUMERICUnique Leads (7-day-click attribution window).facebook
The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
unique_actions_lead_ddaNUMERICUnique Leads (data driven attribution window).facebook
The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
unique_actions_likeNUMERICUnique Page Likesfacebook
The number of people with likes of your Facebook Page attributed to your ads (default attribution window).
unique_actions_like_1d_clickNUMERICUnique Page Likes (1-day-click attribution window).facebook
The number of people with likes of your Facebook Page attributed to your ads (1-day-click attribution window).
unique_actions_like_1d_viewNUMERICUnique Page Likes (1-day-view attribution window).facebook
The number of people with likes of your Facebook Page attributed to your ads (1-day-view attribution window).
unique_actions_like_7d_clickNUMERICUnique Page Likes (7-day-click attribution window).facebook
The number of people with likes of your Facebook Page attributed to your ads (7-day-click attribution window).
unique_actions_like_ddaNUMERICUnique Page Likes (data driven attribution window).facebook
The number of people with likes of your Facebook Page attributed to your ads (data driven attribution window).
unique_actions_link_clickNUMERICUnique Link Clicksfacebook
The number of people who performed a link click (default attribution window).
unique_actions_link_click_1d_clickNUMERICUnique Link Clicks (1-day-click attribution window).facebook
The number of people who performed a link click (1-day-click attribution window).
unique_actions_link_click_1d_viewNUMERICUnique Link Clicks (1-day-view attribution window).facebook
The number of people who performed a link click (1-day-view attribution window).
unique_actions_link_click_7d_clickNUMERICUnique Link Clicks (7-day-click attribution window).facebook
The number of people who performed a link click (7-day-click attribution window).
unique_actions_link_click_ddaNUMERICUnique Link Clicks (data driven attribution window).facebook
The number of people who performed a link click (data driven attribution window).
unique_actions_mobile_app_installNUMERICUnique Mobile App Installsfacebook
The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
unique_actions_mobile_app_install_1d_clickNUMERICUnique Mobile App Installs (1-day-click attribution window).facebook
The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
unique_actions_mobile_app_install_1d_viewNUMERICUnique Mobile App Installs (1-day-view attribution window).facebook
The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
unique_actions_mobile_app_install_7d_clickNUMERICUnique Mobile App Installs (7-day-click attribution window).facebook
The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
unique_actions_mobile_app_install_ddaNUMERICUnique Mobile App Installs (data driven attribution window).facebook
The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversionNUMERICUnique Website Conversionsfacebook
The number of unique people who with conversion events attributed to your ads (estimated) (default attribution window).
unique_actions_offsite_conversion_1d_clickNUMERICUnique Website Conversions (1-day-click attribution window).facebook
The number of unique people who with conversion events attributed to your ads (estimated) (1-day-click attribution window).
unique_actions_offsite_conversion_1d_viewNUMERICUnique Website Conversions (1-day-view attribution window).facebook
The number of unique people who with conversion events attributed to your ads (estimated) (1-day-view attribution window).
unique_actions_offsite_conversion_7d_clickNUMERICUnique Website Conversions (7-day-click attribution window).facebook
The number of unique people who with conversion events attributed to your ads (estimated) (7-day-click attribution window).
unique_actions_offsite_conversion_ddaNUMERICUnique Website Conversions (data driven attribution window).facebook
The number of unique people who with conversion events attributed to your ads (estimated) (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment Infofacebook
The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICUnique Website Adds of Payment Info (1-day-click attribution window).facebook
The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICUnique Website Adds of Payment Info (1-day-view attribution window).facebook
The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICUnique Website Adds of Payment Info (7-day-click attribution window).facebook
The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICUnique Website Adds of Payment Info (data driven attribution window).facebook
The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to Cartfacebook
The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICUnique Website Adds to Cart (1-day-click attribution window).facebook
The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICUnique Website Adds to Cart (1-day-view attribution window).facebook
The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICUnique Website Adds to Cart (7-day-click attribution window).facebook
The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICUnique Website Adds to Cart (data driven attribution window).facebook
The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to Wishlistfacebook
The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICUnique Website Adds to Wishlist (1-day-click attribution window).facebook
The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICUnique Website Adds to Wishlist (1-day-view attribution window).facebook
The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICUnique Website Adds to Wishlist (7-day-click attribution window).facebook
The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICUnique Website Adds to Wishlist (data driven attribution window).facebook
The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations Completedfacebook
The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICUnique Website Registrations Completed (1-day-click attribution window).facebook
The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICUnique Website Registrations Completed (1-day-view attribution window).facebook
The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICUnique Website Registrations Completed (7-day-click attribution window).facebook
The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICUnique Website Registrations Completed (data driven attribution window).facebook
The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts Initiatedfacebook
The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICUnique Website Checkouts Initiated (1-day-click attribution window).facebook
The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICUnique Website Checkouts Initiated (1-day-view attribution window).facebook
The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICUnique Website Checkouts Initiated (7-day-click attribution window).facebook
The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICUnique Website Checkouts Initiated (data driven attribution window).facebook
The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website Leadsfacebook
The number of people with lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_lead_1d_clickNUMERICUnique Website Leads (1-day-click attribution window).facebook
The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_lead_1d_viewNUMERICUnique Website Leads (1-day-view attribution window).facebook
The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_lead_7d_clickNUMERICUnique Website Leads (7-day-click attribution window).facebook
The number of people with lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_lead_ddaNUMERICUnique Website Leads (data driven attribution window).facebook
The number of people with lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website Purchasesfacebook
The number of people with purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICUnique Website Purchases (1-day-click attribution window).facebook
The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICUnique Website Purchases (1-day-view attribution window).facebook
The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICUnique Website Purchases (7-day-click attribution window).facebook
The number of people with purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_purchase_ddaNUMERICUnique Website Purchases (data driven attribution window).facebook
The number of people with purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_searchNUMERICUnique Website Searchesfacebook
The number of people with search events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_search_1d_clickNUMERICUnique Website Searches (1-day-click attribution window).facebook
The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_search_1d_viewNUMERICUnique Website Searches (1-day-view attribution window).facebook
The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_search_7d_clickNUMERICUnique Website Searches (7-day-click attribution window).facebook
The number of people with search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_search_ddaNUMERICUnique Website Searches (data driven attribution window).facebook
The number of people with search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content Viewsfacebook
The number of people with view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
unique_actions_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICUnique Website Content Views (1-day-click attribution window).facebook
The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICUnique Website Content Views (1-day-view attribution window).facebook
The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
unique_actions_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICUnique Website Content Views (7-day-click attribution window).facebook
The number of people with view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
unique_actions_offsite_conversion_fb_pixel_view_content_ddaNUMERICUnique Website Content Views (data driven attribution window).facebook
The number of people with view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements Unlockedfacebook
The estimated number of people who unlocked achievements (default attribution window).
unique_actions_omni_achievement_unlocked_1d_clickNUMERICUnique Achievements Unlocked (1-day-click attribution window).facebook
The estimated number of people who unlocked achievements (1-day-click attribution window).
unique_actions_omni_achievement_unlocked_1d_viewNUMERICUnique Achievements Unlocked (1-day-view attribution window).facebook
The estimated number of people who unlocked achievements (1-day-view attribution window).
unique_actions_omni_achievement_unlocked_7d_clickNUMERICUnique Achievements Unlocked (7-day-click attribution window).facebook
The estimated number of people who unlocked achievements (7-day-click attribution window).
unique_actions_omni_achievement_unlocked_ddaNUMERICUnique Achievements Unlocked (data driven attribution window).facebook
The estimated number of people who unlocked achievements (data driven attribution window).
unique_actions_omni_activate_appNUMERICUnique App Activationsfacebook
The estimated number of people who performed app activations (default attribution window).
unique_actions_omni_activate_app_1d_clickNUMERICUnique App Activations (1-day-click attribution window).facebook
The estimated number of people who performed app activations (1-day-click attribution window).
unique_actions_omni_activate_app_1d_viewNUMERICUnique App Activations (1-day-view attribution window).facebook
The estimated number of people who performed app activations (1-day-view attribution window).
unique_actions_omni_activate_app_7d_clickNUMERICUnique App Activations (7-day-click attribution window).facebook
The estimated number of people who performed app activations (7-day-click attribution window).
unique_actions_omni_activate_app_ddaNUMERICUnique App Activations (data driven attribution window).facebook
The estimated number of people who performed app activations (data driven attribution window).
unique_actions_omni_add_to_cartNUMERICUnique Adds to Cartfacebook
The estimated number of people who added items to their cart (default attribution window).
unique_actions_omni_add_to_cart_1d_clickNUMERICUnique Adds to Cart (1-day-click attribution window).facebook
The estimated number of people who added items to their cart (1-day-click attribution window).
unique_actions_omni_add_to_cart_1d_viewNUMERICUnique Adds to Cart (1-day-view attribution window).facebook
The estimated number of people who added items to their cart (1-day-view attribution window).
unique_actions_omni_add_to_cart_7d_clickNUMERICUnique Adds to Cart (7-day-click attribution window).facebook
The estimated number of people who added items to their cart (7-day-click attribution window).
unique_actions_omni_add_to_cart_ddaNUMERICUnique Adds to Cart (data driven attribution window).facebook
The estimated number of people who added items to their cart (data driven attribution window).
unique_actions_omni_app_installNUMERICUnique App Installsfacebook
The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
unique_actions_omni_app_install_1d_clickNUMERICUnique App Installs (1-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
unique_actions_omni_app_install_1d_viewNUMERICUnique App Installs (1-day-view attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
unique_actions_omni_app_install_7d_clickNUMERICUnique App Installs (7-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
unique_actions_omni_app_install_ddaNUMERICUnique App Installs (data driven attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
unique_actions_omni_complete_registrationNUMERICUnique Registrations Completedfacebook
The estimated number of people who registered (default attribution window).
unique_actions_omni_complete_registration_1d_clickNUMERICUnique Registrations Completed (1-day-click attribution window).facebook
The estimated number of people who registered (1-day-click attribution window).
unique_actions_omni_complete_registration_1d_viewNUMERICUnique Registrations Completed (1-day-view attribution window).facebook
The estimated number of people who registered (1-day-view attribution window).
unique_actions_omni_complete_registration_7d_clickNUMERICUnique Registrations Completed (7-day-click attribution window).facebook
The estimated number of people who registered (7-day-click attribution window).
unique_actions_omni_complete_registration_ddaNUMERICUnique Registrations Completed (data driven attribution window).facebook
The estimated number of people who registered (data driven attribution window).
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook
(default attribution window).
unique_actions_omni_custom_1d_clickNUMERICUnique Actions Omni Custom (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_omni_custom_1d_viewNUMERICUnique Actions Omni Custom (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_omni_custom_7d_clickNUMERICUnique Actions Omni Custom (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_omni_custom_ddaNUMERICUnique Actions Omni Custom (data driven attribution window).facebook
(data driven attribution window).
unique_actions_omni_initiated_checkoutNUMERICUnique Checkouts Initiatedfacebook
The estimated number of people who initiated checkouts (default attribution window).
unique_actions_omni_initiated_checkout_1d_clickNUMERICUnique Checkouts Initiated (1-day-click attribution window).facebook
The estimated number of people who initiated checkouts (1-day-click attribution window).
unique_actions_omni_initiated_checkout_1d_viewNUMERICUnique Checkouts Initiated (1-day-view attribution window).facebook
The estimated number of people who initiated checkouts (1-day-view attribution window).
unique_actions_omni_initiated_checkout_7d_clickNUMERICUnique Checkouts Initiated (7-day-click attribution window).facebook
The estimated number of people who initiated checkouts (7-day-click attribution window).
unique_actions_omni_initiated_checkout_ddaNUMERICUnique Checkouts Initiated (data driven attribution window).facebook
The estimated number of people who initiated checkouts (data driven attribution window).
unique_actions_omni_level_achievedNUMERICUnique Levels Completedfacebook
The estimated number of people who achieved levels (default attribution window).
unique_actions_omni_level_achieved_1d_clickNUMERICUnique Levels Completed (1-day-click attribution window).facebook
The estimated number of people who achieved levels (1-day-click attribution window).
unique_actions_omni_level_achieved_1d_viewNUMERICUnique Levels Completed (1-day-view attribution window).facebook
The estimated number of people who achieved levels (1-day-view attribution window).
unique_actions_omni_level_achieved_7d_clickNUMERICUnique Levels Completed (7-day-click attribution window).facebook
The estimated number of people who achieved levels (7-day-click attribution window).
unique_actions_omni_level_achieved_ddaNUMERICUnique Levels Completed (data driven attribution window).facebook
The estimated number of people who achieved levels (data driven attribution window).
unique_actions_omni_purchaseNUMERICUnique Purchasesfacebook
The estimated number of people who completed at least one purchase (default attribution window).
unique_actions_omni_purchase_1d_clickNUMERICUnique Purchases (1-day-click attribution window).facebook
The estimated number of people who completed at least one purchase (1-day-click attribution window).
unique_actions_omni_purchase_1d_viewNUMERICUnique Purchases (1-day-view attribution window).facebook
The estimated number of people who completed at least one purchase (1-day-view attribution window).
unique_actions_omni_purchase_7d_clickNUMERICUnique Purchases (7-day-click attribution window).facebook
The estimated number of people who completed at least one purchase (7-day-click attribution window).
unique_actions_omni_purchase_ddaNUMERICUnique Purchases (data driven attribution window).facebook
The estimated number of people who completed at least one purchase (data driven attribution window).
unique_actions_omni_rateNUMERICUnique Ratings Submittedfacebook
The estimated number of people who submitted ratings (default attribution window).
unique_actions_omni_rate_1d_clickNUMERICUnique Ratings Submitted (1-day-click attribution window).facebook
The estimated number of people who submitted ratings (1-day-click attribution window).
unique_actions_omni_rate_1d_viewNUMERICUnique Ratings Submitted (1-day-view attribution window).facebook
The estimated number of people who submitted ratings (1-day-view attribution window).
unique_actions_omni_rate_7d_clickNUMERICUnique Ratings Submitted (7-day-click attribution window).facebook
The estimated number of people who submitted ratings (7-day-click attribution window).
unique_actions_omni_rate_ddaNUMERICUnique Ratings Submitted (data driven attribution window).facebook
The estimated number of people who submitted ratings (data driven attribution window).
unique_actions_omni_searchNUMERICUnique Searchesfacebook
The estimated number of people who searched (default attribution window).
unique_actions_omni_search_1d_clickNUMERICUnique Searches (1-day-click attribution window).facebook
The estimated number of people who searched (1-day-click attribution window).
unique_actions_omni_search_1d_viewNUMERICUnique Searches (1-day-view attribution window).facebook
The estimated number of people who searched (1-day-view attribution window).
unique_actions_omni_search_7d_clickNUMERICUnique Searches (7-day-click attribution window).facebook
The estimated number of people who searched (7-day-click attribution window).
unique_actions_omni_search_ddaNUMERICUnique Searches (data driven attribution window).facebook
The estimated number of people who searched (data driven attribution window).
unique_actions_omni_spend_creditsNUMERICUnique Credit Spendsfacebook
The estimated number of people who spent credits (default attribution window).
unique_actions_omni_spend_credits_1d_clickNUMERICUnique Credit Spends (1-day-click attribution window).facebook
The estimated number of people who spent credits (1-day-click attribution window).
unique_actions_omni_spend_credits_1d_viewNUMERICUnique Credit Spends (1-day-view attribution window).facebook
The estimated number of people who spent credits (1-day-view attribution window).
unique_actions_omni_spend_credits_7d_clickNUMERICUnique Credit Spends (7-day-click attribution window).facebook
The estimated number of people who spent credits (7-day-click attribution window).
unique_actions_omni_spend_credits_ddaNUMERICUnique Credit Spends (data driven attribution window).facebook
The estimated number of people who spent credits (data driven attribution window).
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials Completedfacebook
The estimated number of people who completed tutorials (default attribution window).
unique_actions_omni_tutorial_completion_1d_clickNUMERICUnique Tutorials Completed (1-day-click attribution window).facebook
The estimated number of people who completed tutorials (1-day-click attribution window).
unique_actions_omni_tutorial_completion_1d_viewNUMERICUnique Tutorials Completed (1-day-view attribution window).facebook
The estimated number of people who completed tutorials (1-day-view attribution window).
unique_actions_omni_tutorial_completion_7d_clickNUMERICUnique Tutorials Completed (7-day-click attribution window).facebook
The estimated number of people who completed tutorials (7-day-click attribution window).
unique_actions_omni_tutorial_completion_ddaNUMERICUnique Tutorials Completed (data driven attribution window).facebook
The estimated number of people who completed tutorials (data driven attribution window).
unique_actions_omni_view_contentNUMERICUnique Content Viewsfacebook
The estimated number of people who viewed content (default attribution window).
unique_actions_omni_view_content_1d_clickNUMERICUnique Content Views (1-day-click attribution window).facebook
The estimated number of people who viewed content (1-day-click attribution window).
unique_actions_omni_view_content_1d_viewNUMERICUnique Content Views (1-day-view attribution window).facebook
The estimated number of people who viewed content (1-day-view attribution window).
unique_actions_omni_view_content_7d_clickNUMERICUnique Content Views (7-day-click attribution window).facebook
The estimated number of people who viewed content (7-day-click attribution window).
unique_actions_omni_view_content_ddaNUMERICUnique Content Views (data driven attribution window).facebook
The estimated number of people who viewed content (data driven attribution window).
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow Completionsfacebook
The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
unique_actions_onsite_conversion_flow_complete_1d_clickNUMERICUnique On-Facebook Workflow Completions (1-day-click attribution window).facebook
The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
unique_actions_onsite_conversion_flow_complete_1d_viewNUMERICUnique On-Facebook Workflow Completions (1-day-view attribution window).facebook
The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
unique_actions_onsite_conversion_flow_complete_7d_clickNUMERICUnique On-Facebook Workflow Completions (7-day-click attribution window).facebook
The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
unique_actions_onsite_conversion_flow_complete_ddaNUMERICUnique On-Facebook Workflow Completions (data driven attribution window).facebook
The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging Connectionsfacebook
The number of people that blocked a messaging connection with your business, attributed to your ads (default attribution window).
unique_actions_onsite_conversion_messaging_block_1d_clickNUMERICUnique Blocked Messaging Connections (1-day-click attribution window).facebook
The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
unique_actions_onsite_conversion_messaging_block_1d_viewNUMERICUnique Blocked Messaging Connections (1-day-view attribution window).facebook
The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
unique_actions_onsite_conversion_messaging_block_7d_clickNUMERICUnique Blocked Messaging Connections (7-day-click attribution window).facebook
The number of people that blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
unique_actions_onsite_conversion_messaging_block_ddaNUMERICUnique Blocked Messaging Connections (data driven attribution window).facebook
The number of people that blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook Purchasesfacebook
The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
unique_actions_onsite_conversion_purchase_1d_clickNUMERICUnique On-Facebook Purchases (1-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
unique_actions_onsite_conversion_purchase_1d_viewNUMERICUnique On-Facebook Purchases (1-day-view attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
unique_actions_onsite_conversion_purchase_7d_clickNUMERICUnique On-Facebook Purchases (7-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
unique_actions_onsite_conversion_purchase_ddaNUMERICUnique On-Facebook Purchases (data driven attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook
(default attribution window).
unique_actions_onsite_web_add_to_cart_1d_clickNUMERICUnique Actions Onsite Web Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_onsite_web_add_to_cart_1d_viewNUMERICUnique Actions Onsite Web Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_onsite_web_add_to_cart_7d_clickNUMERICUnique Actions Onsite Web Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_onsite_web_add_to_cart_ddaNUMERICUnique Actions Onsite Web Add To Cart (data driven attribution window).facebook
(data driven attribution window).
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook
(default attribution window).
unique_actions_onsite_web_app_add_to_cart_1d_clickNUMERICUnique Actions Onsite Web App Add To Cart (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_onsite_web_app_add_to_cart_1d_viewNUMERICUnique Actions Onsite Web App Add To Cart (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_onsite_web_app_add_to_cart_7d_clickNUMERICUnique Actions Onsite Web App Add To Cart (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_onsite_web_app_add_to_cart_ddaNUMERICUnique Actions Onsite Web App Add To Cart (data driven attribution window).facebook
(data driven attribution window).
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook
(default attribution window).
unique_actions_onsite_web_app_purchase_1d_clickNUMERICUnique Actions Onsite Web App Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_onsite_web_app_purchase_1d_viewNUMERICUnique Actions Onsite Web App Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_onsite_web_app_purchase_7d_clickNUMERICUnique Actions Onsite Web App Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_onsite_web_app_purchase_ddaNUMERICUnique Actions Onsite Web App Purchase (data driven attribution window).facebook
(data driven attribution window).
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook
(default attribution window).
unique_actions_onsite_web_purchase_1d_clickNUMERICUnique Actions Onsite Web Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_onsite_web_purchase_1d_viewNUMERICUnique Actions Onsite Web Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_onsite_web_purchase_7d_clickNUMERICUnique Actions Onsite Web Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_onsite_web_purchase_ddaNUMERICUnique Actions Onsite Web Purchase (data driven attribution window).facebook
(data driven attribution window).
unique_actions_page_engagementNUMERICUnique Page Engagementfacebook
The number of people who took action on your Facebook Page and its posts, attributed to your ads (default attribution window).
unique_actions_page_engagement_1d_clickNUMERICUnique Page Engagement (1-day-click attribution window).facebook
The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
unique_actions_page_engagement_1d_viewNUMERICUnique Page Engagement (1-day-view attribution window).facebook
The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
unique_actions_page_engagement_7d_clickNUMERICUnique Page Engagement (7-day-click attribution window).facebook
The number of people who took action on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
unique_actions_page_engagement_ddaNUMERICUnique Page Engagement (data driven attribution window).facebook
The number of people who took action on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
unique_actions_photo_viewNUMERICUnique Photo Viewsfacebook
The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
unique_actions_photo_view_1d_clickNUMERICUnique Photo Views (1-day-click attribution window).facebook
The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
unique_actions_photo_view_1d_viewNUMERICUnique Photo Views (1-day-view attribution window).facebook
The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
unique_actions_photo_view_7d_clickNUMERICUnique Photo Views (7-day-click attribution window).facebook
The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
unique_actions_photo_view_ddaNUMERICUnique Photo Views (data driven attribution window).facebook
The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
unique_actions_post_engagementNUMERICUnique Post Engagementfacebook
The total number of people who took actions involving your ads (default attribution window).
unique_actions_post_engagement_1d_clickNUMERICUnique Post Engagement (1-day-click attribution window).facebook
The total number of people who took actions involving your ads (1-day-click attribution window).
unique_actions_post_engagement_1d_viewNUMERICUnique Post Engagement (1-day-view attribution window).facebook
The total number of people who took actions involving your ads (1-day-view attribution window).
unique_actions_post_engagement_7d_clickNUMERICUnique Post Engagement (7-day-click attribution window).facebook
The total number of people who took actions involving your ads (7-day-click attribution window).
unique_actions_post_engagement_ddaNUMERICUnique Post Engagement (data driven attribution window).facebook
The total number of people who took actions involving your ads (data driven attribution window).
unique_actions_post_reactionNUMERICUnique Post Reactionsfacebook
The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
unique_actions_post_reaction_1d_clickNUMERICUnique Post Reactions (1-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
unique_actions_post_reaction_1d_viewNUMERICUnique Post Reactions (1-day-view attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
unique_actions_post_reaction_7d_clickNUMERICUnique Post Reactions (7-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
unique_actions_post_reaction_ddaNUMERICUnique Post Reactions (data driven attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook
(default attribution window).
unique_actions_purchase_1d_clickNUMERICUnique Actions Purchase (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_purchase_1d_viewNUMERICUnique Actions Purchase (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_purchase_7d_clickNUMERICUnique Actions Purchase (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_purchase_ddaNUMERICUnique Actions Purchase (data driven attribution window).facebook
(data driven attribution window).
unique_actions_rsvpNUMERICUnique Event Responsesfacebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
unique_actions_rsvp_1d_clickNUMERICUnique Event Responses (1-day-click attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
unique_actions_rsvp_1d_viewNUMERICUnique Event Responses (1-day-view attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
unique_actions_rsvp_7d_clickNUMERICUnique Event Responses (7-day-click attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
unique_actions_rsvp_ddaNUMERICUnique Event Responses (data driven attribution window).facebook
The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
unique_actions_searchNUMERICUnique Actions Searchfacebook
(default attribution window).
unique_actions_search_1d_clickNUMERICUnique Actions Search (1-day-click attribution window).facebook
(1-day-click attribution window).
unique_actions_search_1d_viewNUMERICUnique Actions Search (1-day-view attribution window).facebook
(1-day-view attribution window).
unique_actions_search_7d_clickNUMERICUnique Actions Search (7-day-click attribution window).facebook
(7-day-click attribution window).
unique_actions_search_ddaNUMERICUnique Actions Search (data driven attribution window).facebook
(data driven attribution window).
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video Playsfacebook
The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
unique_actions_video_view_1d_clickNUMERICUnique 3-Second Continuous Video Plays (1-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
unique_actions_video_view_1d_viewNUMERICUnique 3-Second Continuous Video Plays (1-day-view attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
unique_actions_video_view_7d_clickNUMERICUnique 3-Second Continuous Video Plays (7-day-click attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
unique_actions_video_view_ddaNUMERICUnique 3-Second Continuous Video Plays (data driven attribution window).facebook
The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
unique_actions_view_contentNUMERICUnique Content Viewsfacebook
The estimated number of people who viewed content (default attribution window).
unique_actions_view_content_1d_clickNUMERICUnique Content Views (1-day-click attribution window).facebook
The estimated number of people who viewed content (1-day-click attribution window).
unique_actions_view_content_1d_viewNUMERICUnique Content Views (1-day-view attribution window).facebook
The estimated number of people who viewed content (1-day-view attribution window).
unique_actions_view_content_7d_clickNUMERICUnique Content Views (7-day-click attribution window).facebook
The estimated number of people who viewed content (7-day-click attribution window).
unique_actions_view_content_ddaNUMERICUnique Content Views (data driven attribution window).facebook
The estimated number of people who viewed content (data driven attribution window).
unique_clicksNUMERICUnique Clicksfacebook
The number of people who performed a click (all).
unique_ctrNUMERICUnique CTRfacebook
The percentage of people who saw your ad and performed a unique click (all).
unique_link_clicks_ctrNUMERICUnique CTRfacebook
The percentage of people who saw your ad and performed a link click.
unique_outbound_clicks_ctr_outbound_clickNUMERICUnique Outbound CTRfacebook
The percentage of people who saw your ad and performed an outbound click (default attribution window).
unique_outbound_clicks_ctr_outbound_click_1d_clickNUMERICUnique Outbound CTR (1-day-click attribution window).facebook
The percentage of people who saw your ad and performed an outbound click (1-day-click attribution window).
unique_outbound_clicks_ctr_outbound_click_1d_viewNUMERICUnique Outbound CTR (1-day-view attribution window).facebook
The percentage of people who saw your ad and performed an outbound click (1-day-view attribution window).
unique_outbound_clicks_ctr_outbound_click_7d_clickNUMERICUnique Outbound CTR (7-day-click attribution window).facebook
The percentage of people who saw your ad and performed an outbound click (7-day-click attribution window).
unique_outbound_clicks_ctr_outbound_click_ddaNUMERICUnique Outbound CTR (data driven attribution window).facebook
The percentage of people who saw your ad and performed an outbound click (data driven attribution window).
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound Clicksfacebook
The number of people who performed an outbound click (default attribution window).
unique_outbound_clicks_outbound_click_1d_clickNUMERICUnique Outbound Clicks (1-day-click attribution window).facebook
The number of people who performed an outbound click (1-day-click attribution window).
unique_outbound_clicks_outbound_click_1d_viewNUMERICUnique Outbound Clicks (1-day-view attribution window).facebook
The number of people who performed an outbound click (1-day-view attribution window).
unique_outbound_clicks_outbound_click_7d_clickNUMERICUnique Outbound Clicks (7-day-click attribution window).facebook
The number of people who performed an outbound click (7-day-click attribution window).
unique_outbound_clicks_outbound_click_ddaNUMERICUnique Outbound Clicks (data driven attribution window).facebook
The number of people who performed an outbound click (data driven attribution window).
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched Actionsfacebook
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (default attribution window).
video_30_sec_watched_actions_video_view_1d_clickNUMERICVideo 30 Sec Watched Actions (1-day-click attribution window).facebook
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (1-day-click attribution window).
video_30_sec_watched_actions_video_view_1d_viewNUMERICVideo 30 Sec Watched Actions (1-day-view attribution window).facebook
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (1-day-view attribution window).
video_30_sec_watched_actions_video_view_7d_clickNUMERICVideo 30 Sec Watched Actions (7-day-click attribution window).facebook
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (7-day-click attribution window).
video_30_sec_watched_actions_video_view_ddaNUMERICVideo 30 Sec Watched Actions (data driven attribution window).facebook
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds (data driven attribution window).
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play Timefacebook
The average time a video was played, including any time spent replaying the video for a single impression (default attribution window).
video_avg_time_watched_actions_video_view_1d_clickNUMERICVideo Average Play Time (1-day-click attribution window).facebook
The average time a video was played, including any time spent replaying the video for a single impression (1-day-click attribution window).
video_avg_time_watched_actions_video_view_1d_viewNUMERICVideo Average Play Time (1-day-view attribution window).facebook
The average time a video was played, including any time spent replaying the video for a single impression (1-day-view attribution window).
video_avg_time_watched_actions_video_view_7d_clickNUMERICVideo Average Play Time (7-day-click attribution window).facebook
The average time a video was played, including any time spent replaying the video for a single impression (7-day-click attribution window).
video_avg_time_watched_actions_video_view_ddaNUMERICVideo Average Play Time (data driven attribution window).facebook
The average time a video was played, including any time spent replaying the video for a single impression (data driven attribution window).
video_p100_watched_actions_video_viewNUMERICVideo Plays at 100 percentfacebook
The number of times your video was played at 100% of its length, including plays that skipped to this point (default attribution window).
video_p100_watched_actions_video_view_1d_clickNUMERICVideo Plays at 100 percent (1-day-click attribution window).facebook
The number of times your video was played at 100% of its length, including plays that skipped to this point (1-day-click attribution window).
video_p100_watched_actions_video_view_1d_viewNUMERICVideo Plays at 100 percent (1-day-view attribution window).facebook
The number of times your video was played at 100% of its length, including plays that skipped to this point (1-day-view attribution window).
video_p100_watched_actions_video_view_7d_clickNUMERICVideo Plays at 100 percent (7-day-click attribution window).facebook
The number of times your video was played at 100% of its length, including plays that skipped to this point (7-day-click attribution window).
video_p100_watched_actions_video_view_ddaNUMERICVideo Plays at 100 percent (data driven attribution window).facebook
The number of times your video was played at 100% of its length, including plays that skipped to this point (data driven attribution window).
video_p25_watched_actions_video_viewNUMERICVideo Plays at 25 percentfacebook
The number of times your video was played at 25% of its length, including plays that skipped to this point (default attribution window).
video_p25_watched_actions_video_view_1d_clickNUMERICVideo Plays at 25 percent (1-day-click attribution window).facebook
The number of times your video was played at 25% of its length, including plays that skipped to this point (1-day-click attribution window).
video_p25_watched_actions_video_view_1d_viewNUMERICVideo Plays at 25 percent (1-day-view attribution window).facebook
The number of times your video was played at 25% of its length, including plays that skipped to this point (1-day-view attribution window).
video_p25_watched_actions_video_view_7d_clickNUMERICVideo Plays at 25 percent (7-day-click attribution window).facebook
The number of times your video was played at 25% of its length, including plays that skipped to this point (7-day-click attribution window).
video_p25_watched_actions_video_view_ddaNUMERICVideo Plays at 25 percent (data driven attribution window).facebook
The number of times your video was played at 25% of its length, including plays that skipped to this point (data driven attribution window).
video_p50_watched_actions_video_viewNUMERICVideo Plays at 50 percentfacebook
The number of times your video was played at 50% of its length, including plays that skipped to this point (default attribution window).
video_p50_watched_actions_video_view_1d_clickNUMERICVideo Plays at 50 percent (1-day-click attribution window).facebook
The number of times your video was played at 50% of its length, including plays that skipped to this point (1-day-click attribution window).
video_p50_watched_actions_video_view_1d_viewNUMERICVideo Plays at 50 percent (1-day-view attribution window).facebook
The number of times your video was played at 50% of its length, including plays that skipped to this point (1-day-view attribution window).
video_p50_watched_actions_video_view_7d_clickNUMERICVideo Plays at 50 percent (7-day-click attribution window).facebook
The number of times your video was played at 50% of its length, including plays that skipped to this point (7-day-click attribution window).
video_p50_watched_actions_video_view_ddaNUMERICVideo Plays at 50 percent (data driven attribution window).facebook
The number of times your video was played at 50% of its length, including plays that skipped to this point (data driven attribution window).
video_p75_watched_actions_video_viewNUMERICVideo Plays at 75 percentfacebook
The number of times your video was played at 75% of its length, including plays that skipped to this point (default attribution window).
video_p75_watched_actions_video_view_1d_clickNUMERICVideo Plays at 75 percent (1-day-click attribution window).facebook
The number of times your video was played at 75% of its length, including plays that skipped to this point (1-day-click attribution window).
video_p75_watched_actions_video_view_1d_viewNUMERICVideo Plays at 75 percent (1-day-view attribution window).facebook
The number of times your video was played at 75% of its length, including plays that skipped to this point (1-day-view attribution window).
video_p75_watched_actions_video_view_7d_clickNUMERICVideo Plays at 75 percent (7-day-click attribution window).facebook
The number of times your video was played at 75% of its length, including plays that skipped to this point (7-day-click attribution window).
video_p75_watched_actions_video_view_ddaNUMERICVideo Plays at 75 percent (data driven attribution window).facebook
The number of times your video was played at 75% of its length, including plays that skipped to this point (data driven attribution window).
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentfacebook
The number of times your video was played at 95% of its length, including plays that skipped to this point (default attribution window).
video_p95_watched_actions_video_view_1d_clickNUMERICVideo Plays at 95 percent (1-day-click attribution window).facebook
The number of times your video was played at 95% of its length, including plays that skipped to this point (1-day-click attribution window).
video_p95_watched_actions_video_view_1d_viewNUMERICVideo Plays at 95 percent (1-day-view attribution window).facebook
The number of times your video was played at 95% of its length, including plays that skipped to this point (1-day-view attribution window).
video_p95_watched_actions_video_view_7d_clickNUMERICVideo Plays at 95 percent (7-day-click attribution window).facebook
The number of times your video was played at 95% of its length, including plays that skipped to this point (7-day-click attribution window).
video_p95_watched_actions_video_view_ddaNUMERICVideo Plays at 95 percent (data driven attribution window).facebook
The number of times your video was played at 95% of its length, including plays that skipped to this point (data driven attribution window).
video_play_actions_video_viewNUMERICVideo Playsfacebook
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (default attribution window).
video_play_actions_video_view_1d_clickNUMERICVideo Plays (1-day-click attribution window).facebook
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (1-day-click attribution window).
video_play_actions_video_view_1d_viewNUMERICVideo Plays (1-day-view attribution window).facebook
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (1-day-view attribution window).
video_play_actions_video_view_7d_clickNUMERICVideo Plays (7-day-click attribution window).facebook
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (7-day-click attribution window).
video_play_actions_video_view_ddaNUMERICVideo Plays (data driven attribution window).facebook
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development (data driven attribution window).
website_ctr_link_clickNUMERICCTRfacebook
The percentage of times people saw your ad and performed a link click (default attribution window).
website_ctr_link_click_1d_clickNUMERICCTR (1-day-click attribution window).facebook
The percentage of times people saw your ad and performed a link click (1-day-click attribution window).
website_ctr_link_click_1d_viewNUMERICCTR (1-day-view attribution window).facebook
The percentage of times people saw your ad and performed a link click (1-day-view attribution window).
website_ctr_link_click_7d_clickNUMERICCTR (7-day-click attribution window).facebook
The percentage of times people saw your ad and performed a link click (7-day-click attribution window).
website_ctr_link_click_ddaNUMERICCTR (data driven attribution window).facebook
The percentage of times people saw your ad and performed a link click (data driven attribution window).
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASfacebook
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (default attribution window).
website_purchase_roas_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICWebsite Purchase ROAS (1-day-click attribution window).facebook
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (1-day-click attribution window).
website_purchase_roas_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICWebsite Purchase ROAS (1-day-view attribution window).facebook
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (1-day-view attribution window).
website_purchase_roas_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICWebsite Purchase ROAS (7-day-click attribution window).facebook
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (7-day-click attribution window).
website_purchase_roas_offsite_conversion_fb_pixel_purchase_ddaNUMERICWebsite Purchase ROAS (data driven attribution window).facebook
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads (data driven attribution window).
productTEXTProduct Nameamazon_mws
The Product Name
product_nameTEXTProduct Nameamazon_mws
The Product Name (Duplicate of Product)
quantityNUMERICProduct Quantityamazon_mws
The Product Quantity
item_priceNUMERICItem Priceamazon_mws
The Price of the Item
amazon_order_idTEXTAmazon Order IDamazon_mws
The Amazon Order ID
merchant_order_idTEXTMerchant Order IDamazon_mws
The Merchant Order ID
last_updated_dateDATELast Updated Dateamazon_mws
Last Updated Date
order_statusTEXTOrder Statusamazon_mws
The Order Status
fulfillment_channelTEXTFulfillment Channelamazon_mws
The Fulfillment Channel
sales_channelTEXTSales Channelamazon_mws
The Sales Channel
order_channelTEXTOrder Channelamazon_mws
The Order Channel
ship_service_levelTEXTShipping Service Levelamazon_mws
The Shipping Service Level
item_statusTEXTItem Statusamazon_mws
The Status of the Item
item_taxNUMERICItem Taxamazon_mws
The Tax of the Item
shipping_priceNUMERICShipping Priceamazon_mws
The Shipping Price
shipping_taxNUMERICShipping Taxamazon_mws
The Shipping Tax
gift_wrap_priceNUMERICGift Wrap Priceamazon_mws
The Price of the Gift Wrap
gift_wrap_taxNUMERICGift Wrap Taxamazon_mws
The Tax of the Gift Wrap
item_promotion_discountNUMERICItem Promotion Discountamazon_mws
The Promotion Discount
ship_promotion_discountNUMERICShipping Promotion Discountamazon_mws
The Shipping Promotion Discount
ship_cityTEXTShipping Cityamazon_mws
The Shipping City
ship_stateTEXTShipping Stateamazon_mws
The Shipping State
ship_postal_codeTEXTShipping Postal Codeamazon_mws
The Shipping Postal Code
ship_countryTEXTShipping Countryamazon_mws
The Shipping Country
promotion_idsTEXTPromotion IDamazon_mws
The Promotion ID
is_business_orderBOOLEANIs business orderamazon_mws
Whether or not this is a business order
purchase_order_numberTEXTPurchaser Order Numberamazon_mws
The Purchaser Order Number
price_designationTEXTPrice Designationamazon_mws
The Price Designation
marketplaceTEXTMarketplaceamazon_mws
The Amazon Seller Central Marketplace
is_sold_by_abBOOLEANSold by Amazon Business EU SARLamazon_mws
Is true if the items in this order were bought and re-sold by Amazon Business EU SARL (ABEU)
installsNUMERICInstallsappsflyer
The Number of App Installs
loyal_usersNUMERICLoyal Usersappsflyer
Loyal Users
app_idTEXTApp IDappsflyer
The App ID
publisheridTEXTPublisher IDawin
The ID of the Publisher
publishernameTEXTPublisher Nameawin
The Name of the Publisher
transactioncommissionNUMERICTransaction Commissionawin
The Total Commission of all Transactions
confirmedtransactionsNUMERICConfirmed Transactionsawin
The Total Number of Confirmed Transactions
confirmedtransactionrevenueNUMERICConfirmed Revenueawin
The Total Value of Confirmed Transactions
confirmedcommissionNUMERICConfirmed Commissionawin
The Commission of the Confirmed Transactions
declinedtransactionsNUMERICDeclined Transactionsawin
The Number of Declined Transactions
declinedtransactionrevenueNUMERICDeclined Revenueawin
The Value of Declined Transactions
declinedcommissionNUMERICDeclined Commissionawin
The Commission of Declined Transactions
bonustransactionsNUMERICBonus Transactionsawin
The Number of Bonus Transactions
bonustransactionrevenueNUMERICBonus Transaction Revenueawin
The Value of Bonus Transactions
bonuscommissionNUMERICBonus Commissionawin
The Commission of Bonus Transactions
pendingtransactionsNUMERICPending Transactionsawin
The Number of Pending Transactions
pendingtransactionrevenueNUMERICPending Transaction Revenueawin
The Value of Pending Transactions
pendingcommissionNUMERICPending Commissionawin
The Commissions of Pending Transactions
advertiseridTEXTAdvertiser IDawin
The Advertiser ID
advertisernameTEXTAdvertiser Nameawin
The Advertiser Name
totalcommNUMERICTransaction Commissionawin
The Total Commission of all Transactions
siteidTEXTSite IDcm360
The Site ID
activityTEXTActivity Namecm360
The Activity Name
activityidTEXTActivity IDcm360
The Activity ID
placementTEXTPlacementcm360
The Placement Name
creativeTEXTCreatecm360
The Creative Name
creativetypeTEXTCreative Typecm360
The Creative Type
feed1reportinglabelTEXTFeed 1 Reporting Labelcm360
Feed 1 Reporting Label
mediacostNUMERICMedia Costcm360
The Media Cost
activeviewviewableimpressionsNUMERICActive Viewable Impressionscm360
The count of active viewable impressions
dbmcostNUMERICDBM/DV360 Costcm360
The cost as reported in DBM/DV360
video_startNUMERICVideo Startscm360
The count of started video views
linkedin
The number of times a video starts to play
total_video_played_p25NUMERICVideo Plays at 25 percentcm360
The number of times your video was played at 25% of its length.
pinterest
The number of times your video was played at 25% of its length.
total_video_played_p50NUMERICVideo Plays at 50 percentcm360
The number of times your video was played at 50% of its length
pinterest
The number of times your video was played at 50% of its length.
total_video_played_p75NUMERICVideo Plays at 75 percentcm360
The number of times your video was played at 75% of its length
pinterest
The number of times your video was played at 75% of its length.
total_video_played_p100NUMERICVideo Plays at 100 percentcm360
The number of times your video was played at 100% of its length
pinterest
The number of times your video was played at 100% of its length.
deviceTEXTDevicecriteo
The Device Type
advertiserTEXTAdvertisercriteo
The Name of the Advertiser
transactions-postviewNUMERICPost-View Transactionscriteo
Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
transactionrevenue-postviewNUMERICPost-View Revenuecriteo
The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
transactions-postviewpostclickNUMERICPost-View and Click Transactionscriteo
The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers
transactionrevenue-postviewpostclickNUMERICPost-View and Click Revenuecriteo
Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
audienceNUMERICAudiencecriteo
Number of distinct cookies to which Criteo had the opportunity to make a display
page_call_phone_clicks_by_age_gender_logged_in_uniqueNUMERICPage Call Phone Clicks By Age Gender Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.
page_call_phone_clicks_by_site_logged_in_uniqueNUMERICPage Call Phone Clicks By Site Logged In Uniquefacebook_organic
The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.
page_call_phone_clicks_logged_in_by_city_uniqueNUMERICPage Call Phone Clicks Logged In By City Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Call Now button, broken down by city.
page_call_phone_clicks_logged_in_by_country_uniqueNUMERICPage Call Phone Clicks Logged In By Country Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries.
page_call_phone_clicks_logged_in_uniqueNUMERICPage Call Phone Clicks Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Call Now button.
page_consumptionsNUMERICPage Consumptionsfacebook_organic
The number of times people clicked on any of your content.
page_consumptions_by_consumption_typeNUMERICPage Consumptions By Consumption Typefacebook_organic
The number of people who clicked on any of your content.
page_consumptions_by_consumption_type_uniqueNUMERICPage Consumptions By Consumtion Type Uniquefacebook_organic
The number of people who clicked on any of your content, by type.
page_consumptions_uniqueNUMERICPage Consumptions Uniquefacebook_organic
The number of people who clicked on any of your content.
page_cta_clicks_by_age_gender_logged_in_uniqueNUMERICPage CTA Clicks By Age Gender Logged In Uniquefacebook_organic
Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group.
page_cta_clicks_by_site_logged_in_uniqueNUMERICPage CTA Clicks By Site Logged In Uniquefacebook_organic
Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.
page_cta_clicks_logged_in_by_city_uniqueNUMERICPage CTA Clicks Logged In By City Uniquefacebook_organic
Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.
page_cta_clicks_logged_in_by_country_uniqueNUMERICPage CTA Clicks Logged In By Country Uniquefacebook_organic
Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.
page_cta_clicks_logged_in_totalNUMERICPage CTA Clicks Logged In Totalfacebook_organic
Total number of clicks on the Page CTA button by people who are logged in to Facebook.
page_cta_clicks_logged_in_uniqueNUMERICPage CTA Clicks Logged In Uniquefacebook_organic
Unique number of clicks on the Page CTA button by people who are logged in to Facebook.
page_engaged_usersNUMERICPage Engaged Usersfacebook_organic
The number of people who engaged with your Page. Engagement includes any click.
page_fan_adds_by_paid_non_paid_uniqueNUMERICPage Fans Adds By Paid Non Paid Uniquefacebook_organic
The number of new people who have liked your Page broken down by paid and non-paid.
page_fans_onlineNUMERICPage Fans Onlinefacebook_organic
The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.
page_fans_online_per_dayNUMERICPage Fans Online Per Dayfacebook_organic
The number of your fans who saw any posts on Facebook on a given day.
page_get_directions_clicks_by_age_gender_logged_in_uniqueNUMERICPage Get Directions Clicks By Age Gender Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.
page_get_directions_clicks_by_site_logged_in_uniqueNUMERICPage Get Directions Clicks By Site Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.
page_get_directions_clicks_logged_in_by_city_uniqueNUMERICPage Get Directions Clicks Logged In By City Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city.
page_get_directions_clicks_logged_in_by_country_uniqueNUMERICPage Get Directions Clicks Logged In By Country Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country.
page_get_directions_clicks_logged_in_uniqueNUMERICPage Get Directions Clicks Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Get Directions button.
page_impressions_uniqueNUMERICPage Impressions Uniquefacebook_organic
The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
page_negative_feedbackNUMERICPage Negative Feedbackfacebook_organic
The number of times people took a negative action (e.g., un-liked or hid a post).
page_negative_feedback_by_typeNUMERICPage Negative Fedback By Typefacebook_organic
The number of times people took a negative action broken down by type (default attribution window).
page_negative_feedback_by_type_commentNUMERICPage Negative Fedback By Type (number of comments).facebook_organic
The number of times people took a negative action broken down by type (number of comments).
page_negative_feedback_by_type_hide_clicksNUMERICPage Negative Feedback By Type Hide Clicksfacebook_organic
Number of negative actions, disaggregated by type (hide_clicks) (default attribution window).
page_negative_feedback_by_type_hide_clicks_commentNUMERICPage Negative Feedback By Type Hide Clicks (number of comments).facebook_organic
Number of negative actions, disaggregated by type (hide_clicks) (number of comments).
page_negative_feedback_by_type_hide_clicks_likeNUMERICPage Negative Feedback By Type Hide Clicks (number of likes).facebook_organic
Number of negative actions, disaggregated by type (hide_clicks) (number of likes).
page_negative_feedback_by_type_hide_clicks_shareNUMERICPage Negative Feedback By Type Hide Clicks (times stories have been shared).facebook_organic
Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared).
page_negative_feedback_by_type_likeNUMERICPage Negative Fedback By Type (number of likes).facebook_organic
The number of times people took a negative action broken down by type (number of likes).
page_negative_feedback_by_type_shareNUMERICPage Negative Fedback By Type (times stories have been shared).facebook_organic
The number of times people took a negative action broken down by type (times stories have been shared).
page_negative_feedback_by_type_uniqueNUMERICPage Negative Fedback By Type Uniquefacebook_organic
The number of people who took a negative action broken down by type (default attribution window).
page_negative_feedback_by_type_unique_commentNUMERICPage Negative Fedback By Type Unique (number of comments).facebook_organic
The number of people who took a negative action broken down by type (number of comments).
page_negative_feedback_by_type_unique_likeNUMERICPage Negative Fedback By Type Unique (number of likes).facebook_organic
The number of people who took a negative action broken down by type (number of likes).
page_negative_feedback_by_type_unique_shareNUMERICPage Negative Fedback By Type Unique (times stories have been shared).facebook_organic
The number of people who took a negative action broken down by type (times stories have been shared).
page_negative_feedback_uniqueNUMERICPage Negative Feedback Uniquefacebook_organic
The number of people who took a negative action (e.g., un-liked or hid a post).
page_places_checkin_mobileNUMERICPage Places Checkin Mobilefacebook_organic
The number of times people checked into a place using mobile phones.
page_places_checkin_mobile_uniqueNUMERICPage Places Checkin Mobile Uniquefacebook_organic
The number of people who checked into a place using mobile phones.
page_places_checkin_totalNUMERICPage Places Checkin Totalfacebook_organic
The number of times people checked into a place.
page_places_checkin_total_uniqueNUMERICPage Places Checkin Total Uniquefacebook_organic
The number of people who checked into a place.
page_places_checkins_by_age_genderNUMERICPage Places Checkin By Age Genderfacebook_organic
gender and age of people who checked in at your Place.
page_places_checkins_by_countryNUMERICPage Places Checkins By Countryfacebook_organic
top countries of people who checked into your Place.
page_places_checkins_by_localeNUMERICPage Places Checkin By Localefacebook_organic
top locales of people who checked into your Place.
page_positive_feedback_by_typeNUMERICPage Positive Feedback By Typefacebook_organic
The number of times people took a positive action broken down by type.
page_positive_feedback_by_type_uniqueNUMERICPage Positive Feedback By Type Uniquefacebook_organic
The number of people who took a positive action broken down by type.
page_post_engagementsNUMERICPage Post Engagementsfacebook_organic
The number of times people have engaged with your posts through reactions, comments, shares and more.
page_total_actionsNUMERICPage Total Actionsfacebook_organic
The number of clicks on your Page's contact info and call-to-action button.
page_video_view_timeNUMERICPage Video View Timefacebook_organic
The total time (in milliseconds) spent by users watching videos on your Page.
page_video_viewsNUMERICPage Video Viewsfacebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded.
page_video_views_autoplayedNUMERICPage Video Views Autoplayedfacebook_organic
The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_video_views_by_paid_non_paid_paidNUMERICPage Video Views By Paid Non Paidfacebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_paid_commentNUMERICPage Video Views By Paid Non Paid (number of comments).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_paid_likeNUMERICPage Video Views By Paid Non Paid (number of likes).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_paid_shareNUMERICPage Video Views By Paid Non Paid (times stories have been shared).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_by_paid_non_paid_totalNUMERICPage Video Views By Paid Non Paidfacebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_total_commentNUMERICPage Video Views By Paid Non Paid (number of comments).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_total_likeNUMERICPage Video Views By Paid Non Paid (number of likes).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_total_shareNUMERICPage Video Views By Paid Non Paid (times stories have been shared).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_by_paid_non_paid_unpaidNUMERICPage Video Views By Paid Non Paidfacebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_unpaid_commentNUMERICPage Video Views By Paid Non Paid (number of comments).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_unpaid_likeNUMERICPage Video Views By Paid Non Paid (number of likes).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_unpaid_shareNUMERICPage Video Views By Paid Non Paid (times stories have been shared).facebook_organic
The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_click_to_playNUMERICPage Video Views Click To Playfacebook_organic
The number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_video_views_organicNUMERICPage Video Views Organicfacebook_organic
Your Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account.
page_video_views_paidNUMERICPage Video Views Paidfacebook_organic
The number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted.
page_video_views_uniqueNUMERICPage Video Views Uniquefacebook_organic
The number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_website_clicks_by_age_gender_logged_in_uniqueNUMERICPage Website Clicks By Age Gender Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.
page_website_clicks_by_site_logged_in_uniqueNUMERICPage Website Clicks By Site Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.
page_website_clicks_logged_in_by_city_uniqueNUMERICPage Website Clicks Logged In By City Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.
page_website_clicks_logged_in_by_country_uniqueNUMERICPage Website Clicks Logged In By Country Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.
page_website_clicks_logged_in_uniqueNUMERICPage Website Clicks Logged In Uniquefacebook_organic
Number of people who logged in to Facebook and clicked the goto website CTA button.
post_activity_by_action_typeNUMERICPost Activityfacebook_organic
The number of action types at post level (likes, comments, shares) (default attribution window).
post_activity_by_action_type_commentNUMERICPost Activity (number of comments).facebook_organic
The number of comments at post level (default attribution window).
post_activity_by_action_type_comment_commentNUMERICPost Activity By Action Type Comment (number of comments).facebook_organic
The number of comments at post level (number of comments).
post_activity_by_action_type_comment_likeNUMERICPost Activity By Action Type Comment (number of likes).facebook_organic
The number of comments at post level (number of likes).
post_activity_by_action_type_comment_shareNUMERICPost Activity By Action Type Comment (times stories have been shared).facebook_organic
The number of comments at post level (times stories have been shared).
post_activity_by_action_type_likeNUMERICPost Activity (number of likes).facebook_organic
The number of likes at post level (default attribution window).
post_activity_by_action_type_like_commentNUMERICPost Activity By Action Type Like (number of comments).facebook_organic
The number of likes at post level (number of comments).
post_activity_by_action_type_like_likeNUMERICPost Activity By Action Type Like (number of likes).facebook_organic
The number of likes at post level (number of likes).
post_activity_by_action_type_like_shareNUMERICPost Activity By Action Type Like (times stories have been shared).facebook_organic
The number of likes at post level (times stories have been shared).
post_activity_by_action_type_shareNUMERICPost Activity (times stories have been shared).facebook_organic
The number of shares at post level (default attribution window).
post_activity_by_action_type_share_commentNUMERICPost Activity By Action Type Share (number of comments).facebook_organic
The number of shares at post level (number of comments).
post_activity_by_action_type_share_likeNUMERICPost Activity By Action Type Share (number of likes).facebook_organic
The number of shares at post level (number of likes).
post_activity_by_action_type_share_shareNUMERICPost Activity By Action Type Share (times stories have been shared).facebook_organic
The number of shares at post level (times stories have been shared).
post_clicksNUMERICPost Clicksfacebook_organic
The number of times people clicked on anywhere in your posts without generating a story.
post_clicks_by_type_link_clicksNUMERICPost Clicks By Type Link Clicksfacebook_organic
The number of clicks on any places in your publications without creating news (link clicks) (default attribution window).
post_clicks_by_type_link_clicks_commentNUMERICPost Clicks By Type Link Clicks (number of comments).facebook_organic
The number of clicks on any places in your publications without creating news (link clicks) (number of comments).
post_clicks_by_type_link_clicks_likeNUMERICPost Clicks By Type Link Clicks (number of likes).facebook_organic
The number of clicks on any places in your publications without creating news (link clicks) (number of likes).
post_clicks_by_type_link_clicks_shareNUMERICPost Clicks By Type Link Clicks (times stories have been shared).facebook_organic
The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared).
post_clicks_by_type_other_clicksNUMERICPost Clicks By Type Other clicksfacebook_organic
The number of clicks on any places in your publications without creating news (other clicks) (default attribution window).
post_clicks_by_type_other_clicks_commentNUMERICPost Clicks By Type Other clicks (number of comments).facebook_organic
The number of clicks on any places in your publications without creating news (other clicks) (number of comments).
post_clicks_by_type_other_clicks_likeNUMERICPost Clicks By Type Other clicks (number of likes).facebook_organic
The number of clicks on any places in your publications without creating news (other clicks) (number of likes).
post_clicks_by_type_other_clicks_shareNUMERICPost Clicks By Type Other clicks (times stories have been shared).facebook_organic
The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared).
post_clicks_by_type_photo_viewNUMERICPost Clicks By Type Photo Viewfacebook_organic
The number of clicks on any places in your publications without creating news (photo clicks) (default attribution window).
post_clicks_by_type_photo_view_commentNUMERICPost Clicks By Type Photo View (number of comments).facebook_organic
The number of clicks on any places in your publications without creating news (photo clicks) (number of comments).
post_clicks_by_type_photo_view_likeNUMERICPost Clicks By Type Photo View (number of likes).facebook_organic
The number of clicks on any places in your publications without creating news (photo clicks) (number of likes).
post_clicks_by_type_photo_view_shareNUMERICPost Clicks By Type Photo View (times stories have been shared).facebook_organic
The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared).
post_clicks_by_type_video_playNUMERICPost Clicks By Type Video Playfacebook_organic
The number of clicks on any places in your publications without creating news (video plays) (default attribution window).
post_clicks_by_type_video_play_commentNUMERICPost Clicks By Type Video Play (number of comments).facebook_organic
The number of clicks on any places in your publications without creating news (video plays) (number of comments).
post_clicks_by_type_video_play_likeNUMERICPost Clicks By Type Video Play (number of likes).facebook_organic
The number of clicks on any places in your publications without creating news (video plays) (number of likes).
post_clicks_by_type_video_play_shareNUMERICPost Clicks By Type Video Play (times stories have been shared).facebook_organic
The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared).
post_created_timeTIMESTAMPPost Created Timefacebook_organic
Post created time
post_idTEXTPost Idfacebook_organic
Post id
post_impressionsNUMERICPost Impressionsfacebook_organic
The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
post_impressions_organicNUMERICPost impressions Organicfacebook_organic
The number of times your Page posts are displayed on the user's screen as a result of unpaid distribution.
post_impressions_organic_uniqueNUMERICPost impressions Organic Uniquefacebook_organic
The number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic).
post_impressions_paidNUMERICPost Impressions Paidfacebook_organic
The number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising.
post_impressions_paid_uniqueNUMERICPost Impressions Paid Uniquefacebook_organic
The number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising.
post_impressions_uniqueNUMERICPost Impressions Uniquefacebook_organic
The number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc.
post_messageTEXTPost Messagefacebook_organic
Post message
post_negative_feedback_by_type_hide_all_clicksNUMERICPost Negative Feedback By Type Hide All Clicksfacebook_organic
Number of negative actions taken on your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).facebook_organic
Number of negative actions taken on your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).facebook_organic
Number of negative actions taken on your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).facebook_organic
Number of negative actions taken on your post (hide all clicks) (times stories have been shared).
post_negative_feedback_by_type_hide_clicksNUMERICPost Negative Feedback By Type Hide All Clicksfacebook_organic
Number of negative actions taken on your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_hide_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).facebook_organic
Number of negative actions taken on your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_hide_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).facebook_organic
Number of negative actions taken on your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_hide_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).facebook_organic
Number of negative actions taken on your post (hide all clicks) (times stories have been shared).
post_negative_feedback_by_type_unique_hide_all_clicksNUMERICPost Negative Feedback By Type Unique Hide All Clicksfacebook_organic
The number of people who performed a negative action in your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_unique_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of comments).facebook_organic
The number of people who performed a negative action in your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_unique_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of likes).facebook_organic
The number of people who performed a negative action in your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_unique_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).facebook_organic
The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared).
post_reactions_anger_totalNUMERICPost Reactions Anger Totalfacebook_organic
Total "anger" reactions of a post.
post_reactions_by_type_totalNUMERICPost Reactions By Like Totalfacebook_organic
Total post reactions by type.
post_reactions_haha_totalNUMERICPost Reactions Haha Totalfacebook_organic
Total "haha" reactions of a post.
post_reactions_like_totalNUMERICPost Reactions Like Totalfacebook_organic
Total "like" reactions of a post.
post_reactions_love_totalNUMERICPost Reactions Love Totalfacebook_organic
Total "love" reactions of a post.
post_reactions_sorry_totalNUMERICPost Reactions Sorry Totalfacebook_organic
Total "sad" reactions of a post.
post_reactions_wow_totalNUMERICPost Reactions Wow Totalfacebook_organic
Total "wow" reactions of a post.
post_video_avg_time_watchedNUMERICPost Video Avg Time watchedfacebook_organic
Average time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares.
post_video_complete_views_organicNUMERICPost Video Complete Views Organicfacebook_organic
Your videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts.
post_video_complete_views_organic_uniqueNUMERICPost Video Complete Views Organic Uniquefacebook_organic
The number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts.
post_video_viewsNUMERICPost Video Viewsfacebook_organic
The number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded.
post_video_views_autoplayedNUMERICPost Video Views Autoplayedfacebook_organic
The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
post_video_views_clicked_to_playNUMERICPost Video Views Clicked To Playfacebook_organic
The number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
post_video_views_organicNUMERICPost Vide Views Organicfacebook_organic
The number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded.
post_video_views_organic_uniqueNUMERICPost Video Views Organic Uniquefacebook_organic
The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded.
post_video_views_paidNUMERICPost Video Views Paidfacebook_organic
The number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded.
post_video_views_paid_uniqueNUMERICPost Video Views Paid Uniquefacebook_organic
The number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded.
post_video_views_uniqueNUMERICPost Video Views Uniquefacebook_organic
The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded.
emailTEXTEmailhubspot
Email address of the contact
intercom
The email address of the contact
klaviyo
The email address of the object
salesforce
The contact’s email address.
stripe
The email address of the customer placing the order.
lifecyclestageTEXTLifecycle Stagehubspot
Lifecycle stage of the contact
firstnameTEXTFirst Namehubspot
First name of the contact
salesforce
The contact’s first name (up to 40 characters).
lastnameTEXTLast Namehubspot
Last name of the contact
salesforce
RequiredLast name of the contact (up to 80 characters).
companyTEXTCompany Namehubspot
Company name of the contact
phoneTEXTPhone Numberhubspot
Phone number of the contact
intercom
The phone number of the contact
salesforce
Telephone number for the contact
nameTEXTNameintercom
The name of the contact
created_atTIMESTAMPCreated Date/Timeintercom
The creation date/time of the contact
organizationTEXTOrganizationklaviyo
The organization of the object
phone_numberTEXTPhone Numberklaviyo
The phone number of the object
last_nameTEXTLast Nameklaviyo
The last name of the object
objectTEXTObject Typeklaviyo
The type of the object (e.g. Person)
address1TEXTAddress Line 1klaviyo
The primary address line of the object
address2TEXTAddress Line 2klaviyo
The secondary address line of the object
titleTEXTTitleklaviyo
The title of the object
salesforce
Title of the contact, such as CEO or Vice President.
timezoneTEXTTime Zoneklaviyo
The time zone of the object
idNUMERICIDklaviyo
The ID of the object
createdTIMESTAMPCreated Date/Timeklaviyo
The time stamp of the object creation
zipTEXTZIP Codeklaviyo
The zip code of the object
landingpageclicksNUMERICLanding Page Clickslinkedin
The count of clicks which take the user to the creative landing page.
likesNUMERICLikeslinkedin
The count of likes. Sponsored Updates only.
oneclickleadformopensNUMERICOne Click Lead Form Openslinkedin
The count of times users opened the lead form for a One Click Lead Gen campaign.
oneclickleadsNUMERICOne Click Leadslinkedin
The count of leads generated through One Click Lead Gen.
opensNUMERICOpenslinkedin
The count of opens of Sponsored InMail. Sponsored InMail only.
conversionvalueinlocalcurrencyNUMERICConversion Value (Local Currency)linkedin
Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
leadgenerationmailcontactinfosharesNUMERICLead Generation Mail Contact Info Shareslinkedin
The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
followsNUMERICFollowslinkedin
The count of follows. Sponsored Updates only.
viralexternalwebsiteconversionsNUMERICViral External Website Conversionslinkedin
The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
viralexternalwebsitepostclickconversionsNUMERICViral External Website Post Click Conversionslinkedin
The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.
viralexternalwebsitepostviewconversionsNUMERICViral External Website Post View Conversionslinkedin
The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.
externalwebsiteconversionsNUMERICExternal Website Conversionslinkedin
The count of conversions indicated by pixel loads on an external advertiser website.
externalwebsitepostclickconversionsNUMERICExternal Website Post Click Conversionslinkedin
The count of post-click conversions indicated by pixel loads on an external advertiser website.
externalwebsitepostviewconversionsNUMERICExternal Website Post View Conversionslinkedin
The count of post-view conversions indicated by pixel loads on an external advertiser website.
viraloneclickleadsNUMERICViral One Click Leadslinkedin
The count of leads generated through One Click Lead Gen from viral impressions for this activity.
engagementsNUMERICEngagementslinkedin

pinterest
The total number of actions that people took on your Pinterest Page and its posts, attributed to your ads.
completionsNUMERICVideo Completionslinkedin
The count of video ads that played 97-100% of the video.
quartile_1NUMERICVideo watches at 25%linkedin
The count of video ads that played through the first quartile of the video.
snapchat
Video Views to 25%
quartile_2NUMERICVideo watches at 50%linkedin
The count of video ads that played through the midpoint of the video.
snapchat
Video Views to 50%
quartile_3NUMERICVideo watches at 75%linkedin
The count of video ads that played through the third quartile of the video.
snapchat
Video Views to 75%
video_viewsNUMERICVideo viewslinkedin
2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.
snapchat
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
share_clicksNUMERICShare clickslinkedin
The count of share clicks.
share_impressionsNUMERICShare impressionslinkedin
This is the count of "impressions" for sponsored Shares.
share_sharesNUMERICShare shareslinkedin
This is the count of "shares" for sponsored Shares.
total_video_played_p95NUMERICVideo Plays at 95 percentpinterest
The number of times your video was played at 95% of its length.
total_video_startsNUMERICVideo Playspinterest
The number of times your video starts to play.
outbound_clicksNUMERICOutbound Clickspinterest
The number of clicks on links that take people off Pinterest-owned properties.
pin_promotion_nameTEXTPromoted Pin Namepinterest
The name of the promoted pin / ad
createddateDATECreation Datesalesforce
The Creation Date (Duplicate)
assistantameTEXTAssistants Namesalesforce
The assistant’s name.
assistantphoneTEXTAssitants Phone Numbersalesforce
The assistant’s telephone number.
birthdateDATEBirthdatesalesforce
The contact’s birthdate.
departmentTEXTDepartmentsalesforce
The contact’s department.
emailbounceddateTIMESTAMPEmail Bounced Datesalesforce
If bounce management is activated and an email sent to the contact bounces, the date and time of the bounce.
emailbouncedreasonTEXTEmail Bounced Reasonsalesforce
If bounce management is activated and an email sent to the contact bounces, the reason for the bounce.
faxTEXTFaxsalesforce
The contact’s fax number (Label is Business Fax).
homephoneTEXTHome Phonesalesforce
The contact’s home telephone number.
lastactivitydateDATELast Activity Datesalesforce
Value is the most recent of either: Due date of the most recent event logged against the record or due date of the most recently closed task associated with the record.
leadsourceTEXTLead Sourcesalesforce
The lead’s source.
mailingcityTEXTMailing Citysalesforce
Mailing address details.
mailingstateTEXTMailing Statesalesforce
Mailing state details.
mailingcountryTEXTMailing Countrysalesforce
Mailing country.
mailingstreetTEXTMailing Streetsalesforce
Street address for mailing address.
mobilephoneTEXTMobile Phonesalesforce
Contact’s mobile phone number.
othercityTEXTOther Citysalesforce
Alternative city details.
othercountryTEXTOther Countrysalesforce
Alternative country details.
otherpostalcodeTEXTOther Postal Codesalesforce
Alternative postal code details.
otherstateTEXTOther Statesalesforce
Alternate address details (state).
otherphoneTEXTOther Phonesalesforce
Telephone for alternate address.
otherstreetTEXTOther Streetsalesforce
Street for alternate address.
owneridTEXTOwner IDsalesforce
The ID of the owner of the account associated with this contact.
salutationTEXTSalutationsalesforce
Honorific abbreviation, word, or phrase to be used in front of name in greetings, such as Dr. or Mrs.
siteTEXTSitesearchconsole
The Site
queryTEXTSearch Querysearchconsole
The Search Query
pageTEXTPagesearchconsole
The Page
positionNUMERICpositionsearchconsole
The Average Position
swipesNUMERICSwipessnapchat
The Number of Swipes
screen_time_millisNUMERICTime Spent (milliseconds)snapchat
Total Time Spent on top Snap Ad (milliseconds)
video_views_time_basedNUMERICVideo Views (View Time Only)snapchat
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups
view_completionNUMERICVideo Views to Completionsnapchat
Video Views to Completion
conversion_ad_clickNUMERICClicks to conversionsnapchat
The Number of Clicks
transaction_idTEXTTransaction IDstripe
The transaction id
amountNUMERICAmountstripe
The transaction amount
feeNUMERICTransaction feestripe
The transaction fee
descriptionTEXTDescriptionstripe
Transaction Description
typeNUMERICTypestripe
Transaction Type
statusTEXTStatusstripe
The transaction status
netNUMERICNet Amountstripe
Net amount of the transaction, in pence.

AdRoll Connector

adroll 1

Sample

https://connectors.windsor.ai/adroll?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

Amazon Seller Central / Amazon MWS Connector

amazon logo

Sample

https://connectors.windsor.ai/amazon_mws?api_key=[your API key]&date_preset=last_7d&fields=date,product,transactions,transactionrevenue,marketplace,item_status&_renderer=csv
The Amazon Seller Central / Amazon MWS connector lets you pull Amazon Seller Central data on a transaction level. If you specify the fields date_from and date_to it will filter for a date range in which the products were purchased.
Fields
IDTypeNameDescription
productTEXTProduct NameThe Product Name
product_nameTEXTProduct NameThe Product Name (Duplicate of Product)
dateDATEDateThe Order Date
transactionsNUMERICTransactionsThe Number of Transactions (Duplicate of Quantity)
quantityNUMERICProduct QuantityThe Product Quantity
transactionrevenueNUMERICTransaction RevenueThe Transaction Revenue (Duplicate of Item Price)
item_priceNUMERICItem PriceThe Price of the Item
amazon_order_idTEXTAmazon Order IDThe Amazon Order ID
merchant_order_idTEXTMerchant Order IDThe Merchant Order ID
last_updated_dateDATELast Updated DateLast Updated Date
order_statusTEXTOrder StatusThe Order Status
fulfillment_channelTEXTFulfillment ChannelThe Fulfillment Channel
sales_channelTEXTSales ChannelThe Sales Channel
order_channelTEXTOrder ChannelThe Order Channel
ship_service_levelTEXTShipping Service LevelThe Shipping Service Level
item_statusTEXTItem StatusThe Status of the Item
item_taxNUMERICItem TaxThe Tax of the Item
shipping_priceNUMERICShipping PriceThe Shipping Price
shipping_taxNUMERICShipping TaxThe Shipping Tax
gift_wrap_priceNUMERICGift Wrap PriceThe Price of the Gift Wrap
gift_wrap_taxNUMERICGift Wrap TaxThe Tax of the Gift Wrap
item_promotion_discountNUMERICItem Promotion DiscountThe Promotion Discount
ship_promotion_discountNUMERICShipping Promotion DiscountThe Shipping Promotion Discount
ship_cityTEXTShipping CityThe Shipping City
ship_stateTEXTShipping StateThe Shipping State
ship_postal_codeTEXTShipping Postal CodeThe Shipping Postal Code
ship_countryTEXTShipping CountryThe Shipping Country
promotion_idsTEXTPromotion IDThe Promotion ID
is_business_orderBOOLEANIs business orderWhether or not this is a business order
purchase_order_numberTEXTPurchaser Order NumberThe Purchaser Order Number
price_designationTEXTPrice DesignationThe Price Designation
marketplaceTEXTMarketplaceThe Amazon Seller Central Marketplace
is_sold_by_abBOOLEANSold by Amazon Business EU SARLIs true if the items in this order were bought and re-sold by Amazon Business EU SARL (ABEU)

Appnexus Connector

appnexus

Sample

https://connectors.windsor.ai/appnexus?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

 

Fields

IDTypeNameDescription
campaignTEXTCampaignThe Campaign Name
dateDATEDateThe Date
clicksNUMERICClicksThe Number of Clicks
spendNUMERICSpendThe Media Spend
totalcostNUMERICTotal CostThe Media Spend (Duplicate)
impressionsNUMERICimpressionsThe Number of Impressions Served

AppsFlyer Connector

appsflyer

Sample API query

 
https://connectors.windsor.ai/appsflyer?api_key=[your API key]&date_preset=last_7d&fields=date,country,source,campaign,spend,sessions,clicks,impressions,transactions,transactionrevenue,loyal_users&_renderer=csv
 
Fields
 
To add any additional fields you can check the AppsFlyer documentation here
 
Here are some of the most commonly used API fields for AppsFlyer
Fields
IDTypeNameDescription
sourceTEXTSourceSource
countryTEXTCountryCountry
campaignTEXTCampaignCampaign Name
dateDATEdateDate
clicksNUMERICClicksclicks
spendNUMERICSpendThe Media Spend
totalcostNUMERICTotal CostThe Media Spend (Duplicate)
impressionsNUMERICImpressionsThe Number of Impressions Served
sessionsNUMERICSessionsThe Number of Sessions
transactionsNUMERICTransactionsThe Number of App Installs (Duplicate)
installsNUMERICInstallsThe Number of App Installs
transactionrevenueNUMERICTotal RevenueThe Lifetime Revenue
loyal_usersNUMERICLoyal UsersLoyal Users
app_idTEXTApp IDThe App ID

Awin Connector

awin logo
Sample

https://connectors.windsor.ai/awin?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

Fields

IDTypeNameDescription
publisheridTEXTPublisher IDThe ID of the Publisher
publishernameTEXTPublisher NameThe Name of the Publisher
campaignTEXTCampaignThe Name of the Publisher (Duplicate)
dateDATEDateThe Date
clicksNUMERICClicksThe Number of Clicks
transactioncommissionNUMERICTransaction CommissionThe Total Commission of all Transactions
spendNUMERICTransaction CommissionThe same as Transaction Commission
totalcostNUMERICTotal CostThe same as Transaction Commission
impressionsNUMERICImpressionsThe Number of Impressions
transactionsNUMERICTransactionsThe Total Number of Transactions
transactionrevenueNUMERICTransaction RevenueThe Total Value of all Transactions
confirmedtransactionsNUMERICConfirmed TransactionsThe Total Number of Confirmed Transactions
confirmedtransactionrevenueNUMERICConfirmed RevenueThe Total Value of Confirmed Transactions
confirmedcommissionNUMERICConfirmed CommissionThe Commission of the Confirmed Transactions
declinedtransactionsNUMERICDeclined TransactionsThe Number of Declined Transactions
declinedtransactionrevenueNUMERICDeclined RevenueThe Value of Declined Transactions
declinedcommissionNUMERICDeclined CommissionThe Commission of Declined Transactions
bonustransactionsNUMERICBonus TransactionsThe Number of Bonus Transactions
bonustransactionrevenueNUMERICBonus Transaction RevenueThe Value of Bonus Transactions
bonuscommissionNUMERICBonus CommissionThe Commission of Bonus Transactions
pendingtransactionsNUMERICPending TransactionsThe Number of Pending Transactions
pendingtransactionrevenueNUMERICPending Transaction RevenueThe Value of Pending Transactions
pendingcommissionNUMERICPending CommissionThe Commissions of Pending Transactions
advertiseridTEXTAdvertiser IDThe Advertiser ID
advertisernameTEXTAdvertiser NameThe Advertiser Name
regionTEXTRegionThe Region
currencyTEXTCurrencyThe Currency
totalcommNUMERICTransaction CommissionThe Total Commission of all Transactions
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAwin RevenueAwin Revenue

For more information visit the Awin API documentation and head to the section “which datafields do we provide”

Bing Ads/Microsoft Ads Connector

bing 4

Sample

https://connectors.windsor.ai/bing?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

 

Fields

IDTypeNameDescription
campaignTEXTCampaignThe Campaign Name
dateDATEDateThe Date
clicksNUMERICClicksThe Number of Clicks
spendNUMERICSpendThe Media Spend
totalcostNUMERICTotal CostThe Media Spend (Duplicate)
impressionsNUMERICImpressionsThe Number of Impressions
transactionsNUMERICConversionsThe Number of Conversions
transactionrevenueNUMERICRevenueThe Amount of Revenue
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue

Criteo Connector

criteo large new

Sample

 
https://connectors.windsor.ai/criteo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The fields you can query with the Criteo connector are
Fields
IDTypeNameDescription
campaignTEXTCampaignThe Campaign Name
deviceTEXTDeviceThe Device Type
advertiserTEXTAdvertiserThe Name of the Advertiser
dateDATEDateDate
clicksNUMERICClicksNumber of times that your Criteo ads have been clicked
spendNUMERICSpendTotal cost of your campaigns
totalcostNUMERICTotal CostTotal cost of your campaigns (Duplicate)
impressionsNUMERICImpressionsNumber of times your Criteo ad is displayed to a user on publishers’ websites
transactionsNUMERICTransactionsThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactionrevenueNUMERICRevenueThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue
transactions-postviewNUMERICPost-View TransactionsNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
transactionrevenue-postviewNUMERICPost-View RevenueThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
transactions-postviewpostclickNUMERICPost-View and Click TransactionsThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers
transactionrevenue-postviewpostclickNUMERICPost-View and Click RevenuePost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
audienceNUMERICAudienceNumber of distinct cookies to which Criteo had the opportunity to make a display
reachNUMERICReachShare of the audience exposed to at least one Criteo display ad (percentage)

Facebook Ads Insights Connector

facebook logo 2

Sample API query

https://connectors.windsor.ai/facebook?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The Facebook Ads Insights connector can query more than 500 metrics and dimensions.

Fields: Metrics, dimensions and breakdowns

<
IDTypeNameDescription
account_currencyTEXTCurrencyCurrency that is used by your ad account.
account_idTEXTAccount IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
account_nameTEXTAccount NameThe name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
accountidTEXTAccount ID (duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective (default attribution window).
action_values_add_payment_info_1d_clickNUMERICAdds of Payment Info Conversion Value (1-day-click attribution window).The total value of adds of payment info tracked with the conversions objective (1-day-click attribution window).
action_values_add_payment_info_1d_viewNUMERICAdds of Payment Info Conversion Value (1-day-view attribution window).The total value of adds of payment info tracked with the conversions objective (1-day-view attribution window).
action_values_add_payment_info_7d_clickNUMERICAdds of Payment Info Conversion Value (7-day-click attribution window).The total value of adds of payment info tracked with the conversions objective (7-day-click attribution window).
action_values_add_payment_info_ddaNUMERICAdds of Payment Info Conversion Value (data driven attribution window).The total value of adds of payment info tracked with the conversions objective (data driven attribution window).
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective (default attribution window).
action_values_add_to_cart_1d_clickNUMERICAdds to Cart Conversion Value (1-day-click attribution window).The total value of adds to cart tracked with the conversions objective (1-day-click attribution window).
action_values_add_to_cart_1d_viewNUMERICAdds to Cart Conversion Value (1-day-view attribution window).The total value of adds to cart tracked with the conversions objective (1-day-view attribution window).
action_values_add_to_cart_7d_clickNUMERICAdds to Cart Conversion Value (7-day-click attribution window).The total value of adds to cart tracked with the conversions objective (7-day-click attribution window).
action_values_add_to_cart_ddaNUMERICAdds to Cart Conversion Value (data driven attribution window).The total value of adds to cart tracked with the conversions objective (data driven attribution window).
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective (default attribution window).
action_values_add_to_wishlist_1d_clickNUMERICAdds to Wishlist Conversion Value (1-day-click attribution window).The total value of adds to wishlist tracked with the conversions objective (1-day-click attribution window).
action_values_add_to_wishlist_1d_viewNUMERICAdds to Wishlist Conversion Value (1-day-view attribution window).The total value of adds to wishlist tracked with the conversions objective (1-day-view attribution window).
action_values_add_to_wishlist_7d_clickNUMERICAdds to Wishlist Conversion Value (7-day-click attribution window).The total value of adds to wishlist tracked with the conversions objective (7-day-click attribution window).
action_values_add_to_wishlist_ddaNUMERICAdds to Wishlist Conversion Value (data driven attribution window).The total value of adds to wishlist tracked with the conversions objective (data driven attribution window).
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (default attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). (1-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). (1-day-view attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). (7-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICAction Values App Custom Event.Fb Mobile Add To Cart (data driven attribution window). (data driven attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (default attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). (1-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). (1-day-view attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). (7-day-click attribution window).
action_values_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). (data driven attribution window).
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content View (default attribution window).
action_values_app_custom_event_fb_mobile_content_view_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Content View (1-day-click attribution window). (1-day-click attribution window).
action_values_app_custom_event_fb_mobile_content_view_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Content View (1-day-view attribution window). (1-day-view attribution window).
action_values_app_custom_event_fb_mobile_content_view_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Content View (7-day-click attribution window). (7-day-click attribution window).
action_values_app_custom_event_fb_mobile_content_view_ddaNUMERICAction Values App Custom Event.Fb Mobile Content View (data driven attribution window). (data driven attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (default attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). (1-day-click attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). (1-day-view attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). (7-day-click attribution window).
action_values_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). (data driven attribution window).
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchase (default attribution window).
action_values_app_custom_event_fb_mobile_purchase_1d_clickNUMERICAction Values App Custom Event.Fb Mobile Purchase (1-day-click attribution window). (1-day-click attribution window).
action_values_app_custom_event_fb_mobile_purchase_1d_viewNUMERICAction Values App Custom Event.Fb Mobile Purchase (1-day-view attribution window). (1-day-view attribution window).
action_values_app_custom_event_fb_mobile_purchase_7d_clickNUMERICAction Values App Custom Event.Fb Mobile Purchase (7-day-click attribution window). (7-day-click attribution window).
action_values_app_custom_event_fb_mobile_purchase_ddaNUMERICAction Values App Custom Event.Fb Mobile Purchase (data driven attribution window). (data driven attribution window).
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Other (default attribution window).
action_values_app_custom_event_other_1d_clickNUMERICAction Values App Custom Event.Other (1-day-click attribution window). (1-day-click attribution window).
action_values_app_custom_event_other_1d_viewNUMERICAction Values App Custom Event.Other (1-day-view attribution window). (1-day-view attribution window).
action_values_app_custom_event_other_7d_clickNUMERICAction Values App Custom Event.Other (7-day-click attribution window). (7-day-click attribution window).
action_values_app_custom_event_other_ddaNUMERICAction Values App Custom Event.Other (data driven attribution window). (data driven attribution window).
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective (default attribution window).
action_values_complete_registration_1d_clickNUMERICRegistrations Completed Conversion Value (1-day-click attribution window).The total value of registrations completed tracked with the conversions objective (1-day-click attribution window).
action_values_complete_registration_1d_viewNUMERICRegistrations Completed Conversion Value (1-day-view attribution window).The total value of registrations completed tracked with the conversions objective (1-day-view attribution window).
action_values_complete_registration_7d_clickNUMERICRegistrations Completed Conversion Value (7-day-click attribution window).The total value of registrations completed tracked with the conversions objective (7-day-click attribution window).
action_values_complete_registration_ddaNUMERICRegistrations Completed Conversion Value (data driven attribution window).The total value of registrations completed tracked with the conversions objective (data driven attribution window).
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective (default attribution window).
action_values_initiate_checkout_1d_clickNUMERICCheckouts Initiated Conversion Value (1-day-click attribution window).The total value of checkouts initiated tracked with the conversions objective (1-day-click attribution window).
action_values_initiate_checkout_1d_viewNUMERICCheckouts Initiated Conversion Value (1-day-view attribution window).The total value of checkouts initiated tracked with the conversions objective (1-day-view attribution window).
action_values_initiate_checkout_7d_clickNUMERICCheckouts Initiated Conversion Value (7-day-click attribution window).The total value of checkouts initiated tracked with the conversions objective (7-day-click attribution window).
action_values_initiate_checkout_ddaNUMERICCheckouts Initiated Conversion Value (data driven attribution window).The total value of checkouts initiated tracked with the conversions objective (data driven attribution window).
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective (default attribution window).
action_values_lead_1d_clickNUMERICLeads Conversion Value (1-day-click attribution window).The total value of leads tracked with the conversions objective (1-day-click attribution window).
action_values_lead_1d_viewNUMERICLeads Conversion Value (1-day-view attribution window).The total value of leads tracked with the conversions objective (1-day-view attribution window).
action_values_lead_7d_clickNUMERICLeads Conversion Value (7-day-click attribution window).The total value of leads tracked with the conversions objective (7-day-click attribution window).
action_values_lead_ddaNUMERICLeads Conversion Value (data driven attribution window).The total value of leads tracked with the conversions objective (data driven attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICWebsite Adds of Payment Info Conversion Value (1-day-click attribution window).The total value of website adds of payment info conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICWebsite Adds of Payment Info Conversion Value (1-day-view attribution window).The total value of website adds of payment info conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICWebsite Adds of Payment Info Conversion Value (7-day-click attribution window).The total value of website adds of payment info conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICWebsite Adds of Payment Info Conversion Value (data driven attribution window).The total value of website adds of payment info conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICWebsite Adds to Cart Conversion Value (1-day-click attribution window).The total value of website add to cart conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICWebsite Adds to Cart Conversion Value (1-day-view attribution window).The total value of website add to cart conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICWebsite Adds to Cart Conversion Value (7-day-click attribution window).The total value of website add to cart conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICWebsite Adds to Cart Conversion Value (data driven attribution window).The total value of website add to cart conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICWebsite Adds to Wishlist Conversion Value (1-day-click attribution window).The total value of all website add to wishlist conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICWebsite Adds to Wishlist Conversion Value (1-day-view attribution window).The total value of all website add to wishlist conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICWebsite Adds to Wishlist Conversion Value (7-day-click attribution window).The total value of all website add to wishlist conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICWebsite Adds to Wishlist Conversion Value (data driven attribution window).The total value of all website add to wishlist conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICWebsite Registrations Completed Conversion Value (1-day-click attribution window).The value of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICWebsite Registrations Completed Conversion Value (1-day-view attribution window).The value of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICWebsite Registrations Completed Conversion Value (7-day-click attribution window).The value of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICWebsite Registrations Completed Conversion Value (data driven attribution window).The value of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICWebsite Checkouts Initiated Conversion Value (1-day-click attribution window).The total value of website checkout initiated conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICWebsite Checkouts Initiated Conversion Value (1-day-view attribution window).The total value of website checkout initiated conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICWebsite Checkouts Initiated Conversion Value (7-day-click attribution window).The total value of website checkout initiated conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICWebsite Checkouts Initiated Conversion Value (data driven attribution window).The total value of website checkout initiated conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_lead_1d_clickNUMERICWebsite Leads Conversion Value (1-day-click attribution window).The total value of website leads conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_lead_1d_viewNUMERICWebsite Leads Conversion Value (1-day-view attribution window).The total value of website leads conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_lead_7d_clickNUMERICWebsite Leads Conversion Value (7-day-click attribution window).The total value of website leads conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_lead_ddaNUMERICWebsite Leads Conversion Value (data driven attribution window).The total value of website leads conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICWebsite Purchases Conversion Value (1-day-click attribution window).The total value of website purchase conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICWebsite Purchases Conversion Value (1-day-view attribution window).The total value of website purchase conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICWebsite Purchases Conversion Value (7-day-click attribution window).The total value of website purchase conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_purchase_ddaNUMERICWebsite Purchases Conversion Value (data driven attribution window).The total value of website purchase conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_searchNUMERICWebsite Searches Conversion ValueThe total value of website searches conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_search_1d_clickNUMERICWebsite Searches Conversion Value (1-day-click attribution window).The total value of website searches conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_search_1d_viewNUMERICWebsite Searches Conversion Value (1-day-view attribution window).The total value of website searches conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_search_7d_clickNUMERICWebsite Searches Conversion Value (7-day-click attribution window).The total value of website searches conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_search_ddaNUMERICWebsite Searches Conversion Value (data driven attribution window).The total value of website searches conversions (data driven attribution window).
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions (default attribution window).
action_values_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICWebsite Content Views Conversion Value (1-day-click attribution window).The total value of website content views conversions (1-day-click attribution window).
action_values_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICWebsite Content Views Conversion Value (1-day-view attribution window).The total value of website content views conversions (1-day-view attribution window).
action_values_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICWebsite Content Views Conversion Value (7-day-click attribution window).The total value of website content views conversions (7-day-click attribution window).
action_values_offsite_conversion_fb_pixel_view_content_ddaNUMERICWebsite Content Views Conversion Value (data driven attribution window).The total value of website content views conversions (data driven attribution window).
action_values_omni_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective (default attribution window).
action_values_omni_add_to_cart_1d_clickNUMERICAdds to Cart Conversion Value (1-day-click attribution window).The total value of adds to cart tracked with the conversions objective (1-day-click attribution window).
action_values_omni_add_to_cart_1d_viewNUMERICAdds to Cart Conversion Value (1-day-view attribution window).The total value of adds to cart tracked with the conversions objective (1-day-view attribution window).
action_values_omni_add_to_cart_7d_clickNUMERICAdds to Cart Conversion Value (7-day-click attribution window).The total value of adds to cart tracked with the conversions objective (7-day-click attribution window).
action_values_omni_add_to_cart_ddaNUMERICAdds to Cart Conversion Value (data driven attribution window).The total value of adds to cart tracked with the conversions objective (data driven attribution window).
action_values_omni_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective (default attribution window).
action_values_omni_complete_registration_1d_clickNUMERICRegistrations Completed Conversion Value (1-day-click attribution window).The total value of registrations completed tracked with the conversions objective (1-day-click attribution window).
action_values_omni_complete_registration_1d_viewNUMERICRegistrations Completed Conversion Value (1-day-view attribution window).The total value of registrations completed tracked with the conversions objective (1-day-view attribution window).
action_values_omni_complete_registration_7d_clickNUMERICRegistrations Completed Conversion Value (7-day-click attribution window).The total value of registrations completed tracked with the conversions objective (7-day-click attribution window).
action_values_omni_complete_registration_ddaNUMERICRegistrations Completed Conversion Value (data driven attribution window).The total value of registrations completed tracked with the conversions objective (data driven attribution window).
action_values_omni_customNUMERICAction Values Omni Custom (default attribution window).
action_values_omni_custom_1d_clickNUMERICAction Values Omni Custom (1-day-click attribution window). (1-day-click attribution window).
action_values_omni_custom_1d_viewNUMERICAction Values Omni Custom (1-day-view attribution window). (1-day-view attribution window).
action_values_omni_custom_7d_clickNUMERICAction Values Omni Custom (7-day-click attribution window). (7-day-click attribution window).
action_values_omni_custom_ddaNUMERICAction Values Omni Custom (data driven attribution window). (data driven attribution window).
action_values_omni_initiated_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective (default attribution window).
action_values_omni_initiated_checkout_1d_clickNUMERICCheckouts Initiated Conversion Value (1-day-click attribution window).The total value of checkouts initiated tracked with the conversions objective (1-day-click attribution window).
action_values_omni_initiated_checkout_1d_viewNUMERICCheckouts Initiated Conversion Value (1-day-view attribution window).The total value of checkouts initiated tracked with the conversions objective (1-day-view attribution window).
action_values_omni_initiated_checkout_7d_clickNUMERICCheckouts Initiated Conversion Value (7-day-click attribution window).The total value of checkouts initiated tracked with the conversions objective (7-day-click attribution window).
action_values_omni_initiated_checkout_ddaNUMERICCheckouts Initiated Conversion Value (data driven attribution window).The total value of checkouts initiated tracked with the conversions objective (data driven attribution window).
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective (default attribution window).
action_values_omni_purchase_1d_clickNUMERICPurchases Conversion Value (1-day-click attribution window).The total value of purchases tracked with the conversions objective (1-day-click attribution window).
action_values_omni_purchase_1d_viewNUMERICPurchases Conversion Value (1-day-view attribution window).The total value of purchases tracked with the conversions objective (1-day-view attribution window).
action_values_omni_purchase_7d_clickNUMERICPurchases Conversion Value (7-day-click attribution window).The total value of purchases tracked with the conversions objective (7-day-click attribution window).
action_values_omni_purchase_ddaNUMERICPurchases Conversion Value (data driven attribution window).The total value of purchases tracked with the conversions objective (data driven attribution window).
action_values_omni_searchNUMERICSearches Conversion ValueThe total value of search conversions (default attribution window).
action_values_omni_search_1d_clickNUMERICSearches Conversion Value (1-day-click attribution window).The total value of search conversions (1-day-click attribution window).
action_values_omni_search_1d_viewNUMERICSearches Conversion Value (1-day-view attribution window).The total value of search conversions (1-day-view attribution window).
action_values_omni_search_7d_clickNUMERICSearches Conversion Value (7-day-click attribution window).The total value of search conversions (7-day-click attribution window).
action_values_omni_search_ddaNUMERICSearches Conversion Value (data driven attribution window).The total value of search conversions (data driven attribution window).
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions (default attribution window).
action_values_omni_spend_credits_1d_clickNUMERICCredit Spends Conversion Value (1-day-click attribution window).The total value of spend credits conversions (1-day-click attribution window).
action_values_omni_spend_credits_1d_viewNUMERICCredit Spends Conversion Value (1-day-view attribution window).The total value of spend credits conversions (1-day-view attribution window).
action_values_omni_spend_credits_7d_clickNUMERICCredit Spends Conversion Value (7-day-click attribution window).The total value of spend credits conversions (7-day-click attribution window).
action_values_omni_spend_credits_ddaNUMERICCredit Spends Conversion Value (data driven attribution window).The total value of spend credits conversions (data driven attribution window).
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective (default attribution window).
action_values_omni_view_content_1d_clickNUMERICContent Views Conversion Value (1-day-click attribution window).The total value of content views tracked with the conversions objective (1-day-click attribution window).
action_values_omni_view_content_1d_viewNUMERICContent Views Conversion Value (1-day-view attribution window).The total value of content views tracked with the conversions objective (1-day-view attribution window).
action_values_omni_view_content_7d_clickNUMERICContent Views Conversion Value (7-day-click attribution window).The total value of content views tracked with the conversions objective (7-day-click attribution window).
action_values_omni_view_content_ddaNUMERICContent Views Conversion Value (data driven attribution window).The total value of content views tracked with the conversions objective (data driven attribution window).
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchase (default attribution window).
action_values_onsite_conversion_purchase_1d_clickNUMERICAction Values Onsite Conversion.Purchase (1-day-click attribution window). (1-day-click attribution window).
action_values_onsite_conversion_purchase_1d_viewNUMERICAction Values Onsite Conversion.Purchase (1-day-view attribution window). (1-day-view attribution window).
action_values_onsite_conversion_purchase_7d_clickNUMERICAction Values Onsite Conversion.Purchase (7-day-click attribution window). (7-day-click attribution window).
action_values_onsite_conversion_purchase_ddaNUMERICAction Values Onsite Conversion.Purchase (data driven attribution window). (data driven attribution window).
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cart (default attribution window).
action_values_onsite_web_add_to_cart_1d_clickNUMERICAction Values Onsite Web Add To Cart (1-day-click attribution window). (1-day-click attribution window).
action_values_onsite_web_add_to_cart_1d_viewNUMERICAction Values Onsite Web Add To Cart (1-day-view attribution window). (1-day-view attribution window).
action_values_onsite_web_add_to_cart_7d_clickNUMERICAction Values Onsite Web Add To Cart (7-day-click attribution window). (7-day-click attribution window).
action_values_onsite_web_add_to_cart_ddaNUMERICAction Values Onsite Web Add To Cart (data driven attribution window). (data driven attribution window).
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cart (default attribution window).
action_values_onsite_web_app_add_to_cart_1d_clickNUMERICAction Values Onsite Web App Add To Cart (1-day-click attribution window). (1-day-click attribution window).
action_values_onsite_web_app_add_to_cart_1d_viewNUMERICAction Values Onsite Web App Add To Cart (1-day-view attribution window). (1-day-view attribution window).
action_values_onsite_web_app_add_to_cart_7d_clickNUMERICAction Values Onsite Web App Add To Cart (7-day-click attribution window). (7-day-click attribution window).
action_values_onsite_web_app_add_to_cart_ddaNUMERICAction Values Onsite Web App Add To Cart (data driven attribution window). (data driven attribution window).
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchase (default attribution window).
action_values_onsite_web_app_purchase_1d_clickNUMERICAction Values Onsite Web App Purchase (1-day-click attribution window). (1-day-click attribution window).
action_values_onsite_web_app_purchase_1d_viewNUMERICAction Values Onsite Web App Purchase (1-day-view attribution window). (1-day-view attribution window).
action_values_onsite_web_app_purchase_7d_clickNUMERICAction Values Onsite Web App Purchase (7-day-click attribution window). (7-day-click attribution window).
action_values_onsite_web_app_purchase_ddaNUMERICAction Values Onsite Web App Purchase (data driven attribution window). (data driven attribution window).
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchase (default attribution window).
action_values_onsite_web_purchase_1d_clickNUMERICAction Values Onsite Web Purchase (1-day-click attribution window). (1-day-click attribution window).
action_values_onsite_web_purchase_1d_viewNUMERICAction Values Onsite Web Purchase (1-day-view attribution window). (1-day-view attribution window).
action_values_onsite_web_purchase_7d_clickNUMERICAction Values Onsite Web Purchase (7-day-click attribution window). (7-day-click attribution window).
action_values_onsite_web_purchase_ddaNUMERICAction Values Onsite Web Purchase (data driven attribution window). (data driven attribution window).
action_values_purchaseNUMERICAction Values Purchase (default attribution window).
action_values_purchase_1d_clickNUMERICAction Values Purchase (1-day-click attribution window). (1-day-click attribution window).
action_values_purchase_1d_viewNUMERICAction Values Purchase (1-day-view attribution window). (1-day-view attribution window).
action_values_purchase_7d_clickNUMERICAction Values Purchase (7-day-click attribution window). (7-day-click attribution window).
action_values_purchase_ddaNUMERICAction Values Purchase (data driven attribution window). (data driven attribution window).
action_values_searchNUMERICSearches Conversion ValueThe total value of search conversions (default attribution window).
action_values_search_1d_clickNUMERICSearches Conversion Value (1-day-click attribution window).The total value of search conversions (1-day-click attribution window).
action_values_search_1d_viewNUMERICSearches Conversion Value (1-day-view attribution window).The total value of search conversions (1-day-view attribution window).
action_values_search_7d_clickNUMERICSearches Conversion Value (7-day-click attribution window).The total value of search conversions (7-day-click attribution window).
action_values_search_ddaNUMERICSearches Conversion Value (data driven attribution window).The total value of search conversions (data driven attribution window).
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_add_payment_info_1d_clickNUMERICAdds of Payment Info (1-day-click attribution window).The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_add_payment_info_1d_viewNUMERICAdds of Payment Info (1-day-view attribution window).The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_add_payment_info_7d_clickNUMERICAdds of Payment Info (7-day-click attribution window).The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_add_payment_info_ddaNUMERICAdds of Payment Info (data driven attribution window).The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_add_to_cart_1d_clickNUMERICAdds to Cart (1-day-click attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_add_to_cart_1d_viewNUMERICAdds to Cart (1-day-view attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_add_to_cart_7d_clickNUMERICAdds to Cart (7-day-click attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_add_to_cart_ddaNUMERICAdds to Cart (data driven attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_add_to_wishlist_1d_clickNUMERICAdds to Wishlist (1-day-click attribution window).The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_add_to_wishlist_1d_viewNUMERICAdds to Wishlist (1-day-view attribution window).The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_add_to_wishlist_7d_clickNUMERICAdds to Wishlist (7-day-click attribution window).The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_add_to_wishlist_ddaNUMERICAdds to Wishlist (data driven attribution window).The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICMobile App Activactions (1-day-click attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICMobile App Activactions (1-day-view attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICMobile App Activactions (7-day-click attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_app_custom_event_fb_mobile_activate_app_ddaNUMERICMobile App Activactions (data driven attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Info (default attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICActions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICActions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICActions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICActions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). (data driven attribution window).
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cart (default attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICActions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICActions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICActions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICActions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). (data driven attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (default attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICActions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). (data driven attribution window).
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICMobile App Registrations Completed (1-day-click attribution window).The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICMobile App Registrations Completed (1-day-view attribution window).The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICMobile App Registrations Completed (7-day-click attribution window).The number of registrations in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_app_custom_event_fb_mobile_complete_registration_ddaNUMERICMobile App Registrations Completed (data driven attribution window).The number of registrations in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_app_custom_event_fb_mobile_content_view_1d_clickNUMERICMobile Content Views (1-day-click attribution window).The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_app_custom_event_fb_mobile_content_view_1d_viewNUMERICMobile Content Views (1-day-view attribution window).The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_app_custom_event_fb_mobile_content_view_7d_clickNUMERICMobile Content Views (7-day-click attribution window).The number of content views in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_app_custom_event_fb_mobile_content_view_ddaNUMERICMobile Content Views (data driven attribution window).The number of content views in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (default attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICActions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). (data driven attribution window).
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICMobile App Levels Completed (1-day-click attribution window).The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICMobile App Levels Completed (1-day-view attribution window).The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICMobile App Levels Completed (7-day-click attribution window).The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_app_custom_event_fb_mobile_level_achieved_ddaNUMERICMobile App Levels Completed (data driven attribution window).The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchase (default attribution window).
actions_app_custom_event_fb_mobile_purchase_1d_clickNUMERICActions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_purchase_1d_viewNUMERICActions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_purchase_7d_clickNUMERICActions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_purchase_ddaNUMERICActions App Custom Event.Fb Mobile Purchase (data driven attribution window). (data driven attribution window).
actions_app_custom_event_fb_mobile_searchNUMERICActions App Custom Event.Fb Mobile Search (default attribution window).
actions_app_custom_event_fb_mobile_search_1d_clickNUMERICActions App Custom Event.Fb Mobile Search (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_search_1d_viewNUMERICActions App Custom Event.Fb Mobile Search (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_search_7d_clickNUMERICActions App Custom Event.Fb Mobile Search (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_search_ddaNUMERICActions App Custom Event.Fb Mobile Search (data driven attribution window). (data driven attribution window).
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (default attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICActions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). (data driven attribution window).
actions_app_custom_event_otherNUMERICMobile App - Other (default attribution window).
actions_app_custom_event_other_1d_clickNUMERICMobile App - Other (1-day-click attribution window). (1-day-click attribution window).
actions_app_custom_event_other_1d_viewNUMERICMobile App - Other (1-day-view attribution window). (1-day-view attribution window).
actions_app_custom_event_other_7d_clickNUMERICMobile App - Other (7-day-click attribution window). (7-day-click attribution window).
actions_app_custom_event_other_ddaNUMERICMobile App - Other (data driven attribution window). (data driven attribution window).
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
actions_checkin_1d_clickNUMERICCheck-Ins (1-day-click attribution window).The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
actions_checkin_1d_viewNUMERICCheck-Ins (1-day-view attribution window).The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
actions_checkin_7d_clickNUMERICCheck-Ins (7-day-click attribution window).The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
actions_checkin_ddaNUMERICCheck-Ins (data driven attribution window).The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
actions_commentNUMERICPost CommentsThe number of comments on your ads (default attribution window).
actions_comment_1d_clickNUMERICPost Comments (1-day-click attribution window).The number of comments on your ads (1-day-click attribution window).
actions_comment_1d_viewNUMERICPost Comments (1-day-view attribution window).The number of comments on your ads (1-day-view attribution window).
actions_comment_7d_clickNUMERICPost Comments (7-day-click attribution window).The number of comments on your ads (7-day-click attribution window).
actions_comment_ddaNUMERICPost Comments (data driven attribution window).The number of comments on your ads (data driven attribution window).
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_complete_registration_1d_clickNUMERICRegistrations Completed (1-day-click attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_complete_registration_1d_viewNUMERICRegistrations Completed (1-day-view attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_complete_registration_7d_clickNUMERICRegistrations Completed (7-day-click attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_complete_registration_ddaNUMERICRegistrations Completed (data driven attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_initiate_checkout_1d_clickNUMERICCheckouts Initiated (1-day-click attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_initiate_checkout_1d_viewNUMERICCheckouts Initiated (1-day-view attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_initiate_checkout_7d_clickNUMERICCheckouts Initiated (7-day-click attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_initiate_checkout_ddaNUMERICCheckouts Initiated (data driven attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (default attribution window).
actions_landing_page_view_1d_clickNUMERICLanding Page Views (1-day-click attribution window).The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-click attribution window).
actions_landing_page_view_1d_viewNUMERICLanding Page Views (1-day-view attribution window).The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-view attribution window).
actions_landing_page_view_7d_clickNUMERICLanding Page Views (7-day-click attribution window).The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (7-day-click attribution window).
actions_landing_page_view_ddaNUMERICLanding Page Views (data driven attribution window).The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (data driven attribution window).
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
actions_lead_1d_clickNUMERICLeads (1-day-click attribution window).The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_lead_1d_viewNUMERICLeads (1-day-view attribution window).The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_lead_7d_clickNUMERICLeads (7-day-click attribution window).The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_lead_ddaNUMERICLeads (data driven attribution window).The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads (default attribution window).
actions_like_1d_clickNUMERICPage Likes (1-day-click attribution window).The number of likes of your Facebook Page attributed to your ads (1-day-click attribution window).
actions_like_1d_viewNUMERICPage Likes (1-day-view attribution window).The number of likes of your Facebook Page attributed to your ads (1-day-view attribution window).
actions_like_7d_clickNUMERICPage Likes (7-day-click attribution window).The number of likes of your Facebook Page attributed to your ads (7-day-click attribution window).
actions_like_ddaNUMERICPage Likes (data driven attribution window).The number of likes of your Facebook Page attributed to your ads (data driven attribution window).
actions_link_clickNUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (default attribution window).
actions_link_click_1d_clickNUMERICLink Clicks (1-day-click attribution window).The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-click attribution window).
actions_link_click_1d_viewNUMERICLink Clicks (1-day-view attribution window).The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-view attribution window).
actions_link_click_7d_clickNUMERICLink Clicks (7-day-click attribution window).The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (7-day-click attribution window).
actions_link_click_ddaNUMERICLink Clicks (data driven attribution window).The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (data driven attribution window).
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
actions_mobile_app_install_1d_clickNUMERICMobile App Installs (1-day-click attribution window).The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_mobile_app_install_1d_viewNUMERICMobile App Installs (1-day-view attribution window).The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_mobile_app_install_7d_clickNUMERICMobile App Installs (7-day-click attribution window).The number of installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_mobile_app_install_ddaNUMERICMobile App Installs (data driven attribution window).The number of installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICWebsite Adds of Payment Info (1-day-click attribution window).The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICWebsite Adds of Payment Info (1-day-view attribution window).The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICWebsite Adds of Payment Info (7-day-click attribution window).The number of add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICWebsite Adds of Payment Info (data driven attribution window).The number of add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICWebsite Adds to Cart (1-day-click attribution window).The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICWebsite Adds to Cart (1-day-view attribution window).The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICWebsite Adds to Cart (7-day-click attribution window).The number of add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICWebsite Adds to Cart (data driven attribution window).The number of add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICWebsite Adds to Wishlist (1-day-click attribution window).The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICWebsite Adds to Wishlist (1-day-view attribution window).The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICWebsite Adds to Wishlist (7-day-click attribution window).The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICWebsite Adds to Wishlist (data driven attribution window).The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICWebsite Registrations Completed (1-day-click attribution window).The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICWebsite Registrations Completed (1-day-view attribution window).The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICWebsite Registrations Completed (7-day-click attribution window).The number of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICWebsite Registrations Completed (data driven attribution window).The number of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_offsite_conversion_fb_pixel_custom_1d_clickNUMERICCustom Events (1-day-click attribution window).The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_custom_1d_viewNUMERICCustom Events (1-day-view attribution window).The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_custom_7d_clickNUMERICCustom Events (7-day-click attribution window).The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_custom_ddaNUMERICCustom Events (data driven attribution window).The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICWebsite Checkouts Initiated (1-day-click attribution window).The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICWebsite Checkouts Initiated (1-day-view attribution window).The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICWebsite Checkouts Initiated (7-day-click attribution window).The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICWebsite Checkouts Initiated (data driven attribution window).The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_lead_1d_clickNUMERICWebsite Leads (1-day-click attribution window).The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_lead_1d_viewNUMERICWebsite Leads (1-day-view attribution window).The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_lead_7d_clickNUMERICWebsite Leads (7-day-click attribution window).The number of lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_lead_ddaNUMERICWebsite Leads (data driven attribution window).The number of lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICWebsite Purchases (1-day-click attribution window).The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICWebsite Purchases (1-day-view attribution window).The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICWebsite Purchases (7-day-click attribution window).The number of purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_purchase_ddaNUMERICWebsite Purchases (data driven attribution window).The number of purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_searchNUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_search_1d_clickNUMERICWebsite Searches (1-day-click attribution window).The number of search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_search_1d_viewNUMERICWebsite Searches (1-day-view attribution window).The number of search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_search_7d_clickNUMERICWebsite Searches (7-day-click attribution window).The number of search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_search_ddaNUMERICWebsite Searches (data driven attribution window).The number of search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
actions_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICWebsite Content Views (1-day-click attribution window).The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
actions_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICWebsite Content Views (1-day-view attribution window).The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
actions_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICWebsite Content Views (7-day-click attribution window).The number of view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
actions_offsite_conversion_fb_pixel_view_content_ddaNUMERICWebsite Content Views (data driven attribution window).The number of view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_achievement_unlocked_1d_clickNUMERICAchievements Unlocked (1-day-click attribution window).The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_achievement_unlocked_1d_viewNUMERICAchievements Unlocked (1-day-view attribution window).The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_achievement_unlocked_7d_clickNUMERICAchievements Unlocked (7-day-click attribution window).The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_achievement_unlocked_ddaNUMERICAchievements Unlocked (data driven attribution window).The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_activate_app_1d_clickNUMERICApp Activations (1-day-click attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_activate_app_1d_viewNUMERICApp Activations (1-day-view attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_activate_app_7d_clickNUMERICApp Activations (7-day-click attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_activate_app_ddaNUMERICApp Activations (data driven attribution window).The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_add_to_cart_1d_clickNUMERICAdds to Cart (1-day-click attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_add_to_cart_1d_viewNUMERICAdds to Cart (1-day-view attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_add_to_cart_7d_clickNUMERICAdds to Cart (7-day-click attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_add_to_cart_ddaNUMERICAdds to Cart (data driven attribution window).The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads (default attribution window).
actions_omni_app_install_1d_clickNUMERICApp Installs (1-day-click attribution window).The number of app installs that were recorded as app events and attributed to your ads (1-day-click attribution window).
actions_omni_app_install_1d_viewNUMERICApp Installs (1-day-view attribution window).The number of app installs that were recorded as app events and attributed to your ads (1-day-view attribution window).
actions_omni_app_install_7d_clickNUMERICApp Installs (7-day-click attribution window).The number of app installs that were recorded as app events and attributed to your ads (7-day-click attribution window).
actions_omni_app_install_ddaNUMERICApp Installs (data driven attribution window).The number of app installs that were recorded as app events and attributed to your ads (data driven attribution window).
actions_omni_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_complete_registration_1d_clickNUMERICRegistrations Completed (1-day-click attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_complete_registration_1d_viewNUMERICRegistrations Completed (1-day-view attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_complete_registration_7d_clickNUMERICRegistrations Completed (7-day-click attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_complete_registration_ddaNUMERICRegistrations Completed (data driven attribution window).The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_customNUMERICActions Omni Custom (default attribution window).
actions_omni_custom_1d_clickNUMERICActions Omni Custom (1-day-click attribution window). (1-day-click attribution window).
actions_omni_custom_1d_viewNUMERICActions Omni Custom (1-day-view attribution window). (1-day-view attribution window).
actions_omni_custom_7d_clickNUMERICActions Omni Custom (7-day-click attribution window). (7-day-click attribution window).
actions_omni_custom_ddaNUMERICActions Omni Custom (data driven attribution window). (data driven attribution window).
actions_omni_initiated_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_initiated_checkout_1d_clickNUMERICCheckouts Initiated (1-day-click attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_initiated_checkout_1d_viewNUMERICCheckouts Initiated (1-day-view attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_initiated_checkout_7d_clickNUMERICCheckouts Initiated (7-day-click attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_initiated_checkout_ddaNUMERICCheckouts Initiated (data driven attribution window).The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_level_achieved_1d_clickNUMERICLevels Achieved (1-day-click attribution window).The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_level_achieved_1d_viewNUMERICLevels Achieved (1-day-view attribution window).The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_level_achieved_7d_clickNUMERICLevels Achieved (7-day-click attribution window).The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_level_achieved_ddaNUMERICLevels Achieved (data driven attribution window).The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_purchase_1d_clickNUMERICPurchases (1-day-click attribution window).The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_purchase_1d_viewNUMERICPurchases (1-day-view attribution window).The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_purchase_7d_clickNUMERICPurchases (7-day-click attribution window).The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_purchase_ddaNUMERICPurchases (data driven attribution window).The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_rate_1d_clickNUMERICRatings Submitted (1-day-click attribution window).The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_rate_1d_viewNUMERICRatings Submitted (1-day-view attribution window).The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_rate_7d_clickNUMERICRatings Submitted (7-day-click attribution window).The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_rate_ddaNUMERICRatings Submitted (data driven attribution window).The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_searchNUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_search_1d_clickNUMERICSearches (1-day-click attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_search_1d_viewNUMERICSearches (1-day-view attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_search_7d_clickNUMERICSearches (7-day-click attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_search_ddaNUMERICSearches (data driven attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (default attribution window).
actions_omni_spend_credits_1d_clickNUMERICCredit Spends (1-day-click attribution window).The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-click attribution window).
actions_omni_spend_credits_1d_viewNUMERICCredit Spends (1-day-view attribution window).The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-view attribution window).
actions_omni_spend_credits_7d_clickNUMERICCredit Spends (7-day-click attribution window).The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (7-day-click attribution window).
actions_omni_spend_credits_ddaNUMERICCredit Spends (data driven attribution window).The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (data driven attribution window).
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_tutorial_completion_1d_clickNUMERICTutorials Completed (1-day-click attribution window).The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_tutorial_completion_1d_viewNUMERICTutorials Completed (1-day-view attribution window).The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_tutorial_completion_7d_clickNUMERICTutorials Completed (7-day-click attribution window).The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_tutorial_completion_ddaNUMERICTutorials Completed (data driven attribution window).The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_omni_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_omni_view_content_1d_clickNUMERICContent Views (1-day-click attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_omni_view_content_1d_viewNUMERICContent Views (1-day-view attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_omni_view_content_7d_clickNUMERICContent Views (7-day-click attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_omni_view_content_ddaNUMERICContent Views (data driven attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
actions_onsite_conversion_flow_complete_1d_clickNUMERICOn-Facebook Workflow Completions (1-day-click attribution window).The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_flow_complete_1d_viewNUMERICOn-Facebook Workflow Completions (1-day-view attribution window).The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_flow_complete_7d_clickNUMERICOn-Facebook Workflow Completions (7-day-click attribution window).The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_flow_complete_ddaNUMERICOn-Facebook Workflow Completions (data driven attribution window).The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads GroupedThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (default attribution window).
actions_onsite_conversion_lead_grouped_1d_clickNUMERICOn-Facebook Leads Grouped (1-day-click attribution window).The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_lead_grouped_1d_viewNUMERICOn-Facebook Leads Grouped (1-day-view attribution window).The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_lead_grouped_7d_clickNUMERICOn-Facebook Leads Grouped (7-day-click attribution window).The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_lead_grouped_ddaNUMERICOn-Facebook Leads Grouped (data driven attribution window).The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (data driven attribution window).
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads (default attribution window).
actions_onsite_conversion_messaging_block_1d_clickNUMERICBlocked Messaging Connections (1-day-click attribution window).The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_messaging_block_1d_viewNUMERICBlocked Messaging Connections (1-day-view attribution window).The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_messaging_block_7d_clickNUMERICBlocked Messaging Connections (7-day-click attribution window).The number of times that people blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_messaging_block_ddaNUMERICBlocked Messaging Connections (data driven attribution window).The number of times that people blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads (default attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_1d_clickNUMERICNew Messaging Connections (1-day-click attribution window).The number of people your business added as messaging connections, attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_1d_viewNUMERICNew Messaging Connections (1-day-view attribution window).The number of people your business added as messaging connections, attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_7d_clickNUMERICNew Messaging Connections (7-day-click attribution window).The number of people your business added as messaging connections, attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_messaging_conversation_started_7d_ddaNUMERICNew Messaging Connections (data driven attribution window).The number of people your business added as messaging connections, attributed to your ads (data driven attribution window).
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved (default attribution window).
actions_onsite_conversion_post_save_1d_clickNUMERICPost Saves (1-day-click attribution window).The total number of times your ad has been saved (1-day-click attribution window).
actions_onsite_conversion_post_save_1d_viewNUMERICPost Saves (1-day-view attribution window).The total number of times your ad has been saved (1-day-view attribution window).
actions_onsite_conversion_post_save_7d_clickNUMERICPost Saves (7-day-click attribution window).The total number of times your ad has been saved (7-day-click attribution window).
actions_onsite_conversion_post_save_ddaNUMERICPost Saves (data driven attribution window).The total number of times your ad has been saved (data driven attribution window).
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
actions_onsite_conversion_purchase_1d_clickNUMERICOn-Facebook Purchases (1-day-click attribution window).The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
actions_onsite_conversion_purchase_1d_viewNUMERICOn-Facebook Purchases (1-day-view attribution window).The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
actions_onsite_conversion_purchase_7d_clickNUMERICOn-Facebook Purchases (7-day-click attribution window).The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
actions_onsite_conversion_purchase_ddaNUMERICOn-Facebook Purchases (data driven attribution window).The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cart (default attribution window).
actions_onsite_web_add_to_cart_1d_clickNUMERICActions Onsite Web Add To Cart (1-day-click attribution window). (1-day-click attribution window).
actions_onsite_web_add_to_cart_1d_viewNUMERICActions Onsite Web Add To Cart (1-day-view attribution window). (1-day-view attribution window).
actions_onsite_web_add_to_cart_7d_clickNUMERICActions Onsite Web Add To Cart (7-day-click attribution window). (7-day-click attribution window).
actions_onsite_web_add_to_cart_ddaNUMERICActions Onsite Web Add To Cart (data driven attribution window). (data driven attribution window).
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cart (default attribution window).
actions_onsite_web_app_add_to_cart_1d_clickNUMERICActions Onsite Web App Add To Cart (1-day-click attribution window). (1-day-click attribution window).
actions_onsite_web_app_add_to_cart_1d_viewNUMERICActions Onsite Web App Add To Cart (1-day-view attribution window). (1-day-view attribution window).
actions_onsite_web_app_add_to_cart_7d_clickNUMERICActions Onsite Web App Add To Cart (7-day-click attribution window). (7-day-click attribution window).
actions_onsite_web_app_add_to_cart_ddaNUMERICActions Onsite Web App Add To Cart (data driven attribution window). (data driven attribution window).
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchase (default attribution window).
actions_onsite_web_app_purchase_1d_clickNUMERICActions Onsite Web App Purchase (1-day-click attribution window). (1-day-click attribution window).
actions_onsite_web_app_purchase_1d_viewNUMERICActions Onsite Web App Purchase (1-day-view attribution window). (1-day-view attribution window).
actions_onsite_web_app_purchase_7d_clickNUMERICActions Onsite Web App Purchase (7-day-click attribution window). (7-day-click attribution window).
actions_onsite_web_app_purchase_ddaNUMERICActions Onsite Web App Purchase (data driven attribution window). (data driven attribution window).
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchase (default attribution window).
actions_onsite_web_purchase_1d_clickNUMERICActions Onsite Web Purchase (1-day-click attribution window). (1-day-click attribution window).
actions_onsite_web_purchase_1d_viewNUMERICActions Onsite Web Purchase (1-day-view attribution window). (1-day-view attribution window).
actions_onsite_web_purchase_7d_clickNUMERICActions Onsite Web Purchase (7-day-click attribution window). (7-day-click attribution window).
actions_onsite_web_purchase_ddaNUMERICActions Onsite Web Purchase (data driven attribution window). (data driven attribution window).
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads (default attribution window).
actions_page_engagement_1d_clickNUMERICPage Engagement (1-day-click attribution window).The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
actions_page_engagement_1d_viewNUMERICPage Engagement (1-day-view attribution window).The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
actions_page_engagement_7d_clickNUMERICPage Engagement (7-day-click attribution window).The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
actions_page_engagement_ddaNUMERICPage Engagement (data driven attribution window).The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
actions_photo_view_1d_clickNUMERICPhoto Views (1-day-click attribution window).The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
actions_photo_view_1d_viewNUMERICPhoto Views (1-day-view attribution window).The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
actions_photo_view_7d_clickNUMERICPhoto Views (7-day-click attribution window).The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
actions_photo_view_ddaNUMERICPhoto Views (data driven attribution window).The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (default attribution window).
actions_post_1d_clickNUMERICPost Shares (1-day-click attribution window).The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-click attribution window).
actions_post_1d_viewNUMERICPost Shares (1-day-view attribution window).The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-view attribution window).
actions_post_7d_clickNUMERICPost Shares (7-day-click attribution window).The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (7-day-click attribution window).
actions_post_ddaNUMERICPost Shares (data driven attribution window).The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (data driven attribution window).
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads (default attribution window).
actions_post_engagement_1d_clickNUMERICPost Engagement (1-day-click attribution window).The total number of actions that people take involving your ads (1-day-click attribution window).
actions_post_engagement_1d_viewNUMERICPost Engagement (1-day-view attribution window).The total number of actions that people take involving your ads (1-day-view attribution window).
actions_post_engagement_7d_clickNUMERICPost Engagement (7-day-click attribution window).The total number of actions that people take involving your ads (7-day-click attribution window).
actions_post_engagement_ddaNUMERICPost Engagement (data driven attribution window).The total number of actions that people take involving your ads (data driven attribution window).
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (default attribution window).
actions_post_reaction_1d_clickNUMERICPost Reactions (1-day-click attribution window).The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-click attribution window).
actions_post_reaction_1d_viewNUMERICPost Reactions (1-day-view attribution window).The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-view attribution window).
actions_post_reaction_7d_clickNUMERICPost Reactions (7-day-click attribution window).The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (7-day-click attribution window).
actions_post_reaction_ddaNUMERICPost Reactions (data driven attribution window).The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (data driven attribution window).
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
actions_rsvp_1d_clickNUMERICEvent Responses (1-day-click attribution window).The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
actions_rsvp_1d_viewNUMERICEvent Responses (1-day-view attribution window).The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
actions_rsvp_7d_clickNUMERICEvent Responses (7-day-click attribution window).The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
actions_rsvp_ddaNUMERICEvent Responses (data driven attribution window).The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
actions_searchNUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_search_1d_clickNUMERICSearches (1-day-click attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_search_1d_viewNUMERICSearches (1-day-view attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_search_7d_clickNUMERICSearches (7-day-click attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_search_ddaNUMERICSearches (data driven attribution window).The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (default attribution window).
actions_video_view_1d_clickNUMERIC3-Second Video Plays (1-day-click attribution window).The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-click attribution window).
actions_video_view_1d_viewNUMERIC3-Second Video Plays (1-day-view attribution window).The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-view attribution window).
actions_video_view_7d_clickNUMERIC3-Second Video Plays (7-day-click attribution window).The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (7-day-click attribution window).
actions_video_view_ddaNUMERIC3-Second Video Plays (data driven attribution window).The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (data driven attribution window).
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
actions_view_content_1d_clickNUMERICContent Views (1-day-click attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
actions_view_content_1d_viewNUMERICContent Views (1-day-view attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
actions_view_content_7d_clickNUMERICContent Views (7-day-click attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
actions_view_content_ddaNUMERICContent Views (data driven attribution window).The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
ad_format_assetNUMERICID of ad format assetThe ID of the ad format asset involved in impression, click, or action.
ad_idTEXTAd IDUnique ID of the ad being viewed in reporting
ad_nameTEXTAd NameThe name of the ad being viewed in reporting
adcontentTEXTAd Set ID (duplicate)The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
adgroupidTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
adidTEXTAd IDUnique ID of the ad being viewed in reporting (duplicate)
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
adset_nameTEXTAd Set IDThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
ageTEXTAge RangeThe age range of the people you've reached.
body_assetNUMERICID of body assetThe ID of the body asset involved in impression, click or action.
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.
call_to_action_assetNUMERICID of call to action assetThe ID of the call to action asset involved in impression, click, or action.
campaignTEXTCampaign NameThe campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)
canvas_avg_view_percentNUMERICInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
clicksNUMERICClicksThe number of clicks on your ads.
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_add_payment_info_1d_clickNUMERICCost per Adds of Payment Info (1-day-click attribution window).Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_add_payment_info_1d_viewNUMERICCost per Adds of Payment Info (1-day-view attribution window).Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_add_payment_info_7d_clickNUMERICCost per Adds of Payment Info (7-day-click attribution window).Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_add_payment_info_ddaNUMERICCost per Adds of Payment Info (data driven attribution window).Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_add_to_cart_1d_clickNUMERICCost per Adds to Cart (1-day-click attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_add_to_cart_1d_viewNUMERICCost per Adds to Cart (1-day-view attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_add_to_cart_7d_clickNUMERICCost per Adds to Cart (7-day-click attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_add_to_cart_ddaNUMERICCost per Adds to Cart (data driven attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_add_to_wishlist_1d_clickNUMERICCost per Adds to Wishlist (1-day-click attribution window).Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_add_to_wishlist_1d_viewNUMERICCost per Adds to Wishlist (1-day-view attribution window).Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_add_to_wishlist_7d_clickNUMERICCost per Adds to Wishlist (7-day-click attribution window).Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_add_to_wishlist_ddaNUMERICCost per Adds to Wishlist (data driven attribution window).Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICCost per Mobile App Activactions (1-day-click attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICCost per Mobile App Activactions (1-day-view attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICCost per Mobile App Activactions (7-day-click attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_activate_app_ddaNUMERICCost per Mobile App Activactions (data driven attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICCost per Mobile App Registrations Completed (1-day-click attribution window).Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICCost per Mobile App Registrations Completed (1-day-view attribution window).Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICCost per Mobile App Registrations Completed (7-day-click attribution window).Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_complete_registration_ddaNUMERICCost per Mobile App Registrations Completed (data driven attribution window).Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_1d_clickNUMERICCost per Mobile Content Views (1-day-click attribution window).Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_1d_viewNUMERICCost per Mobile Content Views (1-day-view attribution window).Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_7d_clickNUMERICCost per Mobile Content Views (7-day-click attribution window).Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_content_view_ddaNUMERICCost per Mobile Content Views (data driven attribution window).Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICCost per Mobile App Levels Completed (1-day-click attribution window).Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICCost per Mobile App Levels Completed (1-day-view attribution window).Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICCost per Mobile App Levels Completed (7-day-click attribution window).Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_level_achieved_ddaNUMERICCost per Mobile App Levels Completed (data driven attribution window).Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_purchase_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Purchase (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Actions App Custom Event.Fb Mobile Search (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Search (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Search (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Search (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_search_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Search (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (default attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). (data driven attribution window).
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Other (default attribution window).
cost_per_action_type_app_custom_event_other_1d_clickNUMERICCost per Mobile App - Other (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_app_custom_event_other_1d_viewNUMERICCost per Mobile App - Other (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_app_custom_event_other_7d_clickNUMERICCost per Mobile App - Other (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_app_custom_event_other_ddaNUMERICCost per Mobile App - Other (data driven attribution window). (data driven attribution window).
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
cost_per_action_type_checkin_1d_clickNUMERICCost per Check-Ins (1-day-click attribution window).Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
cost_per_action_type_checkin_1d_viewNUMERICCost per Check-Ins (1-day-view attribution window).Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
cost_per_action_type_checkin_7d_clickNUMERICCost per Check-Ins (7-day-click attribution window).Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
cost_per_action_type_checkin_ddaNUMERICCost per Check-Ins (data driven attribution window).Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads (default attribution window).
cost_per_action_type_comment_1d_clickNUMERICCost per Post Comments (1-day-click attribution window).Cost per The number of comments on your ads (1-day-click attribution window).
cost_per_action_type_comment_1d_viewNUMERICCost per Post Comments (1-day-view attribution window).Cost per The number of comments on your ads (1-day-view attribution window).
cost_per_action_type_comment_7d_clickNUMERICCost per Post Comments (7-day-click attribution window).Cost per The number of comments on your ads (7-day-click attribution window).
cost_per_action_type_comment_ddaNUMERICCost per Post Comments (data driven attribution window).Cost per The number of comments on your ads (data driven attribution window).
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_complete_registration_1d_clickNUMERICCost per Registrations Completed (1-day-click attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_complete_registration_1d_viewNUMERICCost per Registrations Completed (1-day-view attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_complete_registration_7d_clickNUMERICCost per Registrations Completed (7-day-click attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_complete_registration_ddaNUMERICCost per Registrations Completed (data driven attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_initiate_checkout_1d_clickNUMERICCost per Checkouts Initiated (1-day-click attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_initiate_checkout_1d_viewNUMERICCost per Checkouts Initiated (1-day-view attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_initiate_checkout_7d_clickNUMERICCost per Checkouts Initiated (7-day-click attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_initiate_checkout_ddaNUMERICCost per Checkouts Initiated (data driven attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (default attribution window).
cost_per_action_type_landing_page_view_1d_clickNUMERICCost per Landing Page Views (1-day-click attribution window).Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-click attribution window).
cost_per_action_type_landing_page_view_1d_viewNUMERICCost per Landing Page Views (1-day-view attribution window).Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (1-day-view attribution window).
cost_per_action_type_landing_page_view_7d_clickNUMERICCost per Landing Page Views (7-day-click attribution window).Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (7-day-click attribution window).
cost_per_action_type_landing_page_view_ddaNUMERICCost per Landing Page Views (data driven attribution window).Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel (data driven attribution window).
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_lead_1d_clickNUMERICCost per Leads (1-day-click attribution window).Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_lead_1d_viewNUMERICCost per Leads (1-day-view attribution window).Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_lead_7d_clickNUMERICCost per Leads (7-day-click attribution window).Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_lead_ddaNUMERICCost per Leads (data driven attribution window).Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads (default attribution window).
cost_per_action_type_like_1d_clickNUMERICCost per Page Likes (1-day-click attribution window).Cost per The number of likes of your Facebook Page attributed to your ads (1-day-click attribution window).
cost_per_action_type_like_1d_viewNUMERICCost per Page Likes (1-day-view attribution window).Cost per The number of likes of your Facebook Page attributed to your ads (1-day-view attribution window).
cost_per_action_type_like_7d_clickNUMERICCost per Page Likes (7-day-click attribution window).Cost per The number of likes of your Facebook Page attributed to your ads (7-day-click attribution window).
cost_per_action_type_like_ddaNUMERICCost per Page Likes (data driven attribution window).Cost per The number of likes of your Facebook Page attributed to your ads (data driven attribution window).
cost_per_action_type_link_clickNUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (default attribution window).
cost_per_action_type_link_click_1d_clickNUMERICCost per Link Clicks (1-day-click attribution window).Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-click attribution window).
cost_per_action_type_link_click_1d_viewNUMERICCost per Link Clicks (1-day-view attribution window).Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (1-day-view attribution window).
cost_per_action_type_link_click_7d_clickNUMERICCost per Link Clicks (7-day-click attribution window).Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (7-day-click attribution window).
cost_per_action_type_link_click_ddaNUMERICCost per Link Clicks (data driven attribution window).Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile (data driven attribution window).
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_mobile_app_install_1d_clickNUMERICCost per Mobile App Installs (1-day-click attribution window).Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_mobile_app_install_1d_viewNUMERICCost per Mobile App Installs (1-day-view attribution window).Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_mobile_app_install_7d_clickNUMERICCost per Mobile App Installs (7-day-click attribution window).Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_mobile_app_install_ddaNUMERICCost per Mobile App Installs (data driven attribution window).Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICCost per Website Adds of Payment Info (1-day-click attribution window).Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICCost per Website Adds of Payment Info (1-day-view attribution window).Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICCost per Website Adds of Payment Info (7-day-click attribution window).Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICCost per Website Adds of Payment Info (data driven attribution window).Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICCost per Website Adds to Cart (1-day-click attribution window).Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICCost per Website Adds to Cart (1-day-view attribution window).Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICCost per Website Adds to Cart (7-day-click attribution window).Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICCost per Website Adds to Cart (data driven attribution window).Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICCost per Website Adds to Wishlist (1-day-click attribution window).Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICCost per Website Adds to Wishlist (1-day-view attribution window).Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICCost per Website Adds to Wishlist (7-day-click attribution window).Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICCost per Website Adds to Wishlist (data driven attribution window).Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICCost per Website Registrations Completed (1-day-click attribution window).Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICCost per Website Registrations Completed (1-day-view attribution window).Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICCost per Website Registrations Completed (7-day-click attribution window).Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICCost per Website Registrations Completed (data driven attribution window).Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_1d_clickNUMERICCost per Custom Events (1-day-click attribution window).Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_1d_viewNUMERICCost per Custom Events (1-day-view attribution window).Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_7d_clickNUMERICCost per Custom Events (7-day-click attribution window).Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_custom_ddaNUMERICCost per Custom Events (data driven attribution window).Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICCost per Website Checkouts Initiated (1-day-click attribution window).Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICCost per Website Checkouts Initiated (1-day-view attribution window).Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICCost per Website Checkouts Initiated (7-day-click attribution window).Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICCost per Website Checkouts Initiated (data driven attribution window).Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_1d_clickNUMERICCost per Website Leads (1-day-click attribution window).Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_1d_viewNUMERICCost per Website Leads (1-day-view attribution window).Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_7d_clickNUMERICCost per Website Leads (7-day-click attribution window).Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_lead_ddaNUMERICCost per Website Leads (data driven attribution window).Cost per The number of lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICCost per Website Purchases (1-day-click attribution window).Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICCost per Website Purchases (1-day-view attribution window).Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICCost per Website Purchases (7-day-click attribution window).Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_purchase_ddaNUMERICCost per Website Purchases (data driven attribution window).Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_1d_clickNUMERICCost per Website Searches (1-day-click attribution window).Cost per The number of search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_1d_viewNUMERICCost per Website Searches (1-day-view attribution window).Cost per The number of search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_7d_clickNUMERICCost per Website Searches (7-day-click attribution window).Cost per The number of search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_search_ddaNUMERICCost per Website Searches (data driven attribution window).Cost per The number of search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICCost per Website Content Views (1-day-click attribution window).Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICCost per Website Content Views (1-day-view attribution window).Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICCost per Website Content Views (7-day-click attribution window).Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_action_type_offsite_conversion_fb_pixel_view_content_ddaNUMERICCost per Website Content Views (data driven attribution window).Cost per The number of view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_achievement_unlocked_1d_clickNUMERICCost per Achievements Unlocked (1-day-click attribution window).Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_achievement_unlocked_1d_viewNUMERICCost per Achievements Unlocked (1-day-view attribution window).Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_achievement_unlocked_7d_clickNUMERICCost per Achievements Unlocked (7-day-click attribution window).Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_achievement_unlocked_ddaNUMERICCost per Achievements Unlocked (data driven attribution window).Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_activate_app_1d_clickNUMERICCost per App Activations (1-day-click attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_activate_app_1d_viewNUMERICCost per App Activations (1-day-view attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_activate_app_7d_clickNUMERICCost per App Activations (7-day-click attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_activate_app_ddaNUMERICCost per App Activations (data driven attribution window).Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_add_to_cart_1d_clickNUMERICCost per Adds to Cart (1-day-click attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_add_to_cart_1d_viewNUMERICCost per Adds to Cart (1-day-view attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_add_to_cart_7d_clickNUMERICCost per Adds to Cart (7-day-click attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_add_to_cart_ddaNUMERICCost per Adds to Cart (data driven attribution window).Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads (default attribution window).
cost_per_action_type_omni_app_install_1d_clickNUMERICCost per App Installs (1-day-click attribution window).Cost per The number of app installs that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_action_type_omni_app_install_1d_viewNUMERICCost per App Installs (1-day-view attribution window).Cost per The number of app installs that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_action_type_omni_app_install_7d_clickNUMERICCost per App Installs (7-day-click attribution window).Cost per The number of app installs that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_action_type_omni_app_install_ddaNUMERICCost per App Installs (data driven attribution window).Cost per The number of app installs that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_action_type_omni_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_complete_registration_1d_clickNUMERICCost per Registrations Completed (1-day-click attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_complete_registration_1d_viewNUMERICCost per Registrations Completed (1-day-view attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_complete_registration_7d_clickNUMERICCost per Registrations Completed (7-day-click attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_complete_registration_ddaNUMERICCost per Registrations Completed (data driven attribution window).Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_customNUMERICCost per Actions Omni Custom (default attribution window).
cost_per_action_type_omni_custom_1d_clickNUMERICCost per Actions Omni Custom (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_omni_custom_1d_viewNUMERICCost per Actions Omni Custom (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_omni_custom_7d_clickNUMERICCost per Actions Omni Custom (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_omni_custom_ddaNUMERICCost per Actions Omni Custom (data driven attribution window). (data driven attribution window).
cost_per_action_type_omni_initiated_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_initiated_checkout_1d_clickNUMERICCost per Checkouts Initiated (1-day-click attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_initiated_checkout_1d_viewNUMERICCost per Checkouts Initiated (1-day-view attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_initiated_checkout_7d_clickNUMERICCost per Checkouts Initiated (7-day-click attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_initiated_checkout_ddaNUMERICCost per Checkouts Initiated (data driven attribution window).Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_level_achieved_1d_clickNUMERICCost per Levels Achieved (1-day-click attribution window).Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_level_achieved_1d_viewNUMERICCost per Levels Achieved (1-day-view attribution window).Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_level_achieved_7d_clickNUMERICCost per Levels Achieved (7-day-click attribution window).Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_level_achieved_ddaNUMERICCost per Levels Achieved (data driven attribution window).Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_purchase_1d_clickNUMERICCost per Purchases (1-day-click attribution window).Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_purchase_1d_viewNUMERICCost per Purchases (1-day-view attribution window).Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_purchase_7d_clickNUMERICCost per Purchases (7-day-click attribution window).Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_purchase_ddaNUMERICCost per Purchases (data driven attribution window).Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_rate_1d_clickNUMERICCost per Ratings Submitted (1-day-click attribution window).Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_rate_1d_viewNUMERICCost per Ratings Submitted (1-day-view attribution window).Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_rate_7d_clickNUMERICCost per Ratings Submitted (7-day-click attribution window).Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_rate_ddaNUMERICCost per Ratings Submitted (data driven attribution window).Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_searchNUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_search_1d_clickNUMERICCost per Searches (1-day-click attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_search_1d_viewNUMERICCost per Searches (1-day-view attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_search_7d_clickNUMERICCost per Searches (7-day-click attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_search_ddaNUMERICCost per Searches (data driven attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (default attribution window).
cost_per_action_type_omni_spend_credits_1d_clickNUMERICCost per Credit Spends (1-day-click attribution window).Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-click attribution window).
cost_per_action_type_omni_spend_credits_1d_viewNUMERICCost per Credit Spends (1-day-view attribution window).Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (1-day-view attribution window).
cost_per_action_type_omni_spend_credits_7d_clickNUMERICCost per Credit Spends (7-day-click attribution window).Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (7-day-click attribution window).
cost_per_action_type_omni_spend_credits_ddaNUMERICCost per Credit Spends (data driven attribution window).Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent (data driven attribution window).
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_tutorial_completion_1d_clickNUMERICCost per Tutorials Completed (1-day-click attribution window).Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_tutorial_completion_1d_viewNUMERICCost per Tutorials Completed (1-day-view attribution window).Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_tutorial_completion_7d_clickNUMERICCost per Tutorials Completed (7-day-click attribution window).Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_tutorial_completion_ddaNUMERICCost per Tutorials Completed (data driven attribution window).Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_omni_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_omni_view_content_1d_clickNUMERICCost per Content Views (1-day-click attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_omni_view_content_1d_viewNUMERICCost per Content Views (1-day-view attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_omni_view_content_7d_clickNUMERICCost per Content Views (7-day-click attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_omni_view_content_ddaNUMERICCost per Content Views (data driven attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_flow_complete_1d_clickNUMERICCost per On-Facebook Workflow Completions (1-day-click attribution window).Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_flow_complete_1d_viewNUMERICCost per On-Facebook Workflow Completions (1-day-view attribution window).Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_flow_complete_7d_clickNUMERICCost per On-Facebook Workflow Completions (7-day-click attribution window).Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_flow_complete_ddaNUMERICCost per On-Facebook Workflow Completions (data driven attribution window).Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads GroupedCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_1d_clickNUMERICCost per On-Facebook Leads Grouped (1-day-click attribution window).Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_1d_viewNUMERICCost per On-Facebook Leads Grouped (1-day-view attribution window).Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_7d_clickNUMERICCost per On-Facebook Leads Grouped (7-day-click attribution window).Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_lead_grouped_ddaNUMERICCost per On-Facebook Leads Grouped (data driven attribution window).Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_messaging_block_1d_clickNUMERICCost per Blocked Messaging Connections (1-day-click attribution window).Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_block_1d_viewNUMERICCost per Blocked Messaging Connections (1-day-view attribution window).Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_messaging_block_7d_clickNUMERICCost per Blocked Messaging Connections (7-day-click attribution window).Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_block_ddaNUMERICCost per Blocked Messaging Connections (data driven attribution window).Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_1d_clickNUMERICCost per New Messaging Connections (1-day-click attribution window).Cost per The number of people your business added as messaging connections, attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_1d_viewNUMERICCost per New Messaging Connections (1-day-view attribution window).Cost per The number of people your business added as messaging connections, attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_7d_clickNUMERICCost per New Messaging Connections (7-day-click attribution window).Cost per The number of people your business added as messaging connections, attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_messaging_conversation_started_7d_ddaNUMERICCost per New Messaging Connections (data driven attribution window).Cost per The number of people your business added as messaging connections, attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved (default attribution window).
cost_per_action_type_onsite_conversion_post_save_1d_clickNUMERICCost per Post Saves (1-day-click attribution window).Cost per The total number of times your ad has been saved (1-day-click attribution window).
cost_per_action_type_onsite_conversion_post_save_1d_viewNUMERICCost per Post Saves (1-day-view attribution window).Cost per The total number of times your ad has been saved (1-day-view attribution window).
cost_per_action_type_onsite_conversion_post_save_7d_clickNUMERICCost per Post Saves (7-day-click attribution window).Cost per The total number of times your ad has been saved (7-day-click attribution window).
cost_per_action_type_onsite_conversion_post_save_ddaNUMERICCost per Post Saves (data driven attribution window).Cost per The total number of times your ad has been saved (data driven attribution window).
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
cost_per_action_type_onsite_conversion_purchase_1d_clickNUMERICCost per On-Facebook Purchases (1-day-click attribution window).Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_action_type_onsite_conversion_purchase_1d_viewNUMERICCost per On-Facebook Purchases (1-day-view attribution window).Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_action_type_onsite_conversion_purchase_7d_clickNUMERICCost per On-Facebook Purchases (7-day-click attribution window).Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_action_type_onsite_conversion_purchase_ddaNUMERICCost per On-Facebook Purchases (data driven attribution window).Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cart (default attribution window).
cost_per_action_type_onsite_web_add_to_cart_1d_clickNUMERICCost per Actions Onsite Web Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_onsite_web_add_to_cart_1d_viewNUMERICCost per Actions Onsite Web Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_onsite_web_add_to_cart_7d_clickNUMERICCost per Actions Onsite Web Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_onsite_web_add_to_cart_ddaNUMERICCost per Actions Onsite Web Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cart (default attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_1d_clickNUMERICCost per Actions Onsite Web App Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_1d_viewNUMERICCost per Actions Onsite Web App Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_7d_clickNUMERICCost per Actions Onsite Web App Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_onsite_web_app_add_to_cart_ddaNUMERICCost per Actions Onsite Web App Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchase (default attribution window).
cost_per_action_type_onsite_web_app_purchase_1d_clickNUMERICCost per Actions Onsite Web App Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_onsite_web_app_purchase_1d_viewNUMERICCost per Actions Onsite Web App Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_onsite_web_app_purchase_7d_clickNUMERICCost per Actions Onsite Web App Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_onsite_web_app_purchase_ddaNUMERICCost per Actions Onsite Web App Purchase (data driven attribution window). (data driven attribution window).
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchase (default attribution window).
cost_per_action_type_onsite_web_purchase_1d_clickNUMERICCost per Actions Onsite Web Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_action_type_onsite_web_purchase_1d_viewNUMERICCost per Actions Onsite Web Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_action_type_onsite_web_purchase_7d_clickNUMERICCost per Actions Onsite Web Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_action_type_onsite_web_purchase_ddaNUMERICCost per Actions Onsite Web Purchase (data driven attribution window). (data driven attribution window).
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (default attribution window).
cost_per_action_type_page_engagement_1d_clickNUMERICCost per Page Engagement (1-day-click attribution window).Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
cost_per_action_type_page_engagement_1d_viewNUMERICCost per Page Engagement (1-day-view attribution window).Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
cost_per_action_type_page_engagement_7d_clickNUMERICCost per Page Engagement (7-day-click attribution window).Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
cost_per_action_type_page_engagement_ddaNUMERICCost per Page Engagement (data driven attribution window).Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
cost_per_action_type_photo_view_1d_clickNUMERICCost per Photo Views (1-day-click attribution window).Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
cost_per_action_type_photo_view_1d_viewNUMERICCost per Photo Views (1-day-view attribution window).Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
cost_per_action_type_photo_view_7d_clickNUMERICCost per Photo Views (7-day-click attribution window).Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
cost_per_action_type_photo_view_ddaNUMERICCost per Photo Views (data driven attribution window).Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (default attribution window).
cost_per_action_type_post_1d_clickNUMERICCost per Post Shares (1-day-click attribution window).Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-click attribution window).
cost_per_action_type_post_1d_viewNUMERICCost per Post Shares (1-day-view attribution window).Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (1-day-view attribution window).
cost_per_action_type_post_7d_clickNUMERICCost per Post Shares (7-day-click attribution window).Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (7-day-click attribution window).
cost_per_action_type_post_ddaNUMERICCost per Post Shares (data driven attribution window).Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages (data driven attribution window).
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads (default attribution window).
cost_per_action_type_post_engagement_1d_clickNUMERICCost per Post Engagement (1-day-click attribution window).Cost per The total number of actions that people take involving your ads (1-day-click attribution window).
cost_per_action_type_post_engagement_1d_viewNUMERICCost per Post Engagement (1-day-view attribution window).Cost per The total number of actions that people take involving your ads (1-day-view attribution window).
cost_per_action_type_post_engagement_7d_clickNUMERICCost per Post Engagement (7-day-click attribution window).Cost per The total number of actions that people take involving your ads (7-day-click attribution window).
cost_per_action_type_post_engagement_ddaNUMERICCost per Post Engagement (data driven attribution window).Cost per The total number of actions that people take involving your ads (data driven attribution window).
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (default attribution window).
cost_per_action_type_post_reaction_1d_clickNUMERICCost per Post Reactions (1-day-click attribution window).Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-click attribution window).
cost_per_action_type_post_reaction_1d_viewNUMERICCost per Post Reactions (1-day-view attribution window).Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (1-day-view attribution window).
cost_per_action_type_post_reaction_7d_clickNUMERICCost per Post Reactions (7-day-click attribution window).Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (7-day-click attribution window).
cost_per_action_type_post_reaction_ddaNUMERICCost per Post Reactions (data driven attribution window).Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry (data driven attribution window).
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
cost_per_action_type_rsvp_1d_clickNUMERICCost per Event Responses (1-day-click attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
cost_per_action_type_rsvp_1d_viewNUMERICCost per Event Responses (1-day-view attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
cost_per_action_type_rsvp_7d_clickNUMERICCost per Event Responses (7-day-click attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
cost_per_action_type_rsvp_ddaNUMERICCost per Event Responses (data driven attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
cost_per_action_type_searchNUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_search_1d_clickNUMERICCost per Searches (1-day-click attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_search_1d_viewNUMERICCost per Searches (1-day-view attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_search_7d_clickNUMERICCost per Searches (7-day-click attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_search_ddaNUMERICCost per Searches (data driven attribution window).Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (default attribution window).
cost_per_action_type_video_view_1d_clickNUMERICCost per 3-Second Video Plays (1-day-click attribution window).Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-click attribution window).
cost_per_action_type_video_view_1d_viewNUMERICCost per 3-Second Video Plays (1-day-view attribution window).Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (1-day-view attribution window).
cost_per_action_type_video_view_7d_clickNUMERICCost per 3-Second Video Plays (7-day-click attribution window).Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (7-day-click attribution window).
cost_per_action_type_video_view_ddaNUMERICCost per 3-Second Video Plays (data driven attribution window).Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video (data driven attribution window).
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (default attribution window).
cost_per_action_type_view_content_1d_clickNUMERICCost per Content Views (1-day-click attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_action_type_view_content_1d_viewNUMERICCost per Content Views (1-day-view attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_action_type_view_content_7d_clickNUMERICCost per Content Views (7-day-click attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_action_type_view_content_ddaNUMERICCost per Content Views (data driven attribution window).Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties (default attribution window).
cost_per_outbound_click_outbound_click_1d_clickNUMERICCost per Outbound Clicks (1-day-click attribution window).Cost per The number of clicks on links that take people off Facebook-owned properties (1-day-click attribution window).
cost_per_outbound_click_outbound_click_1d_viewNUMERICCost per Outbound Clicks (1-day-view attribution window).Cost per The number of clicks on links that take people off Facebook-owned properties (1-day-view attribution window).
cost_per_outbound_click_outbound_click_7d_clickNUMERICCost per Outbound Clicks (7-day-click attribution window).Cost per The number of clicks on links that take people off Facebook-owned properties (7-day-click attribution window).
cost_per_outbound_click_outbound_click_ddaNUMERICCost per Outbound Clicks (data driven attribution window).Cost per The number of clicks on links that take people off Facebook-owned properties (data driven attribution window).
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds (default attribution window).
cost_per_thruplay_video_view_1d_clickNUMERICCost per ThruPlays (1-day-click attribution window).Cost per The number of times your video was played to completion, or for at least 15 seconds (1-day-click attribution window).
cost_per_thruplay_video_view_1d_viewNUMERICCost per ThruPlays (1-day-view attribution window).Cost per The number of times your video was played to completion, or for at least 15 seconds (1-day-view attribution window).
cost_per_thruplay_video_view_7d_clickNUMERICCost per ThruPlays (7-day-click attribution window).Cost per The number of times your video was played to completion, or for at least 15 seconds (7-day-click attribution window).
cost_per_thruplay_video_view_ddaNUMERICCost per ThruPlays (data driven attribution window).Cost per The number of times your video was played to completion, or for at least 15 seconds (data driven attribution window).
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info (default attribution window).
cost_per_unique_action_type_add_payment_info_1d_clickNUMERICCost per Unique Adds of Payment Info (1-day-click attribution window).Cost per The estimated number of people who submitted payment info (1-day-click attribution window).
cost_per_unique_action_type_add_payment_info_1d_viewNUMERICCost per Unique Adds of Payment Info (1-day-view attribution window).Cost per The estimated number of people who submitted payment info (1-day-view attribution window).
cost_per_unique_action_type_add_payment_info_7d_clickNUMERICCost per Unique Adds of Payment Info (7-day-click attribution window).Cost per The estimated number of people who submitted payment info (7-day-click attribution window).
cost_per_unique_action_type_add_payment_info_ddaNUMERICCost per Unique Adds of Payment Info (data driven attribution window).Cost per The estimated number of people who submitted payment info (data driven attribution window).
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cart (default attribution window).
cost_per_unique_action_type_add_to_cart_1d_clickNUMERICCost per Unique Actions Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_add_to_cart_1d_viewNUMERICCost per Unique Actions Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_add_to_cart_7d_clickNUMERICCost per Unique Actions Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_add_to_cart_ddaNUMERICCost per Unique Actions Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist (default attribution window).
cost_per_unique_action_type_add_to_wishlist_1d_clickNUMERICCost per Unique Adds to Wishlist (1-day-click attribution window).Cost per The estimated number of people who added items to their wishlist (1-day-click attribution window).
cost_per_unique_action_type_add_to_wishlist_1d_viewNUMERICCost per Unique Adds to Wishlist (1-day-view attribution window).Cost per The estimated number of people who added items to their wishlist (1-day-view attribution window).
cost_per_unique_action_type_add_to_wishlist_7d_clickNUMERICCost per Unique Adds to Wishlist (7-day-click attribution window).Cost per The estimated number of people who added items to their wishlist (7-day-click attribution window).
cost_per_unique_action_type_add_to_wishlist_ddaNUMERICCost per Unique Adds to Wishlist (data driven attribution window).Cost per The estimated number of people who added items to their wishlist (data driven attribution window).
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Event (default attribution window).
cost_per_unique_action_type_app_custom_event_1d_clickNUMERICCost per Unique Actions App Custom Event (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_1d_viewNUMERICCost per Unique Actions App Custom Event (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_7d_clickNUMERICCost per Unique Actions App Custom Event (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_ddaNUMERICCost per Unique Actions App Custom Event (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_content_view_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_purchase_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_search_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (default attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_1d_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_7d_clickNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion_ddaNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Other (default attribution window).
cost_per_unique_action_type_app_custom_event_other_1d_clickNUMERICCost per Unique Actions App Custom Event.Other (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_app_custom_event_other_1d_viewNUMERICCost per Unique Actions App Custom Event.Other (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_app_custom_event_other_7d_clickNUMERICCost per Unique Actions App Custom Event.Other (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_app_custom_event_other_ddaNUMERICCost per Unique Actions App Custom Event.Other (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (default attribution window).
cost_per_unique_action_type_checkin_1d_clickNUMERICCost per Unique Check-Ins (1-day-click attribution window).Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-click attribution window).
cost_per_unique_action_type_checkin_1d_viewNUMERICCost per Unique Check-Ins (1-day-view attribution window).Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (1-day-view attribution window).
cost_per_unique_action_type_checkin_7d_clickNUMERICCost per Unique Check-Ins (7-day-click attribution window).Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (7-day-click attribution window).
cost_per_unique_action_type_checkin_ddaNUMERICCost per Unique Check-Ins (data driven attribution window).Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline (data driven attribution window).
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads (default attribution window).
cost_per_unique_action_type_comment_1d_clickNUMERICCost per Unique Post Comments (1-day-click attribution window).Cost per The number of people with comments on your ads (1-day-click attribution window).
cost_per_unique_action_type_comment_1d_viewNUMERICCost per Unique Post Comments (1-day-view attribution window).Cost per The number of people with comments on your ads (1-day-view attribution window).
cost_per_unique_action_type_comment_7d_clickNUMERICCost per Unique Post Comments (7-day-click attribution window).Cost per The number of people with comments on your ads (7-day-click attribution window).
cost_per_unique_action_type_comment_ddaNUMERICCost per Unique Post Comments (data driven attribution window).Cost per The number of people with comments on your ads (data driven attribution window).
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered (default attribution window).
cost_per_unique_action_type_complete_registration_1d_clickNUMERICCost per Unique Registrations Completed (1-day-click attribution window).Cost per The estimated number of people who registered (1-day-click attribution window).
cost_per_unique_action_type_complete_registration_1d_viewNUMERICCost per Unique Registrations Completed (1-day-view attribution window).Cost per The estimated number of people who registered (1-day-view attribution window).
cost_per_unique_action_type_complete_registration_7d_clickNUMERICCost per Unique Registrations Completed (7-day-click attribution window).Cost per The estimated number of people who registered (7-day-click attribution window).
cost_per_unique_action_type_complete_registration_ddaNUMERICCost per Unique Registrations Completed (data driven attribution window).Cost per The estimated number of people who registered (data driven attribution window).
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts (default attribution window).
cost_per_unique_action_type_initiate_checkout_1d_clickNUMERICCost per Unique Checkouts Initiated (1-day-click attribution window).Cost per The estimated number of people who initiated checkouts (1-day-click attribution window).
cost_per_unique_action_type_initiate_checkout_1d_viewNUMERICCost per Unique Checkouts Initiated (1-day-view attribution window).Cost per The estimated number of people who initiated checkouts (1-day-view attribution window).
cost_per_unique_action_type_initiate_checkout_7d_clickNUMERICCost per Unique Checkouts Initiated (7-day-click attribution window).Cost per The estimated number of people who initiated checkouts (7-day-click attribution window).
cost_per_unique_action_type_initiate_checkout_ddaNUMERICCost per Unique Checkouts Initiated (data driven attribution window).Cost per The estimated number of people who initiated checkouts (data driven attribution window).
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view (default attribution window).
cost_per_unique_action_type_landing_page_view_1d_clickNUMERICCost per Unique Landing Page Views (1-day-click attribution window).Cost per The number of people who caused a landing page view (1-day-click attribution window).
cost_per_unique_action_type_landing_page_view_1d_viewNUMERICCost per Unique Landing Page Views (1-day-view attribution window).Cost per The number of people who caused a landing page view (1-day-view attribution window).
cost_per_unique_action_type_landing_page_view_7d_clickNUMERICCost per Unique Landing Page Views (7-day-click attribution window).Cost per The number of people who caused a landing page view (7-day-click attribution window).
cost_per_unique_action_type_landing_page_view_ddaNUMERICCost per Unique Landing Page Views (data driven attribution window).Cost per The number of people who caused a landing page view (data driven attribution window).
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (default attribution window).
cost_per_unique_action_type_lead_1d_clickNUMERICCost per Unique Leads (1-day-click attribution window).Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-click attribution window).
cost_per_unique_action_type_lead_1d_viewNUMERICCost per Unique Leads (1-day-view attribution window).Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (1-day-view attribution window).
cost_per_unique_action_type_lead_7d_clickNUMERICCost per Unique Leads (7-day-click attribution window).Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (7-day-click attribution window).
cost_per_unique_action_type_lead_ddaNUMERICCost per Unique Leads (data driven attribution window).Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools (data driven attribution window).
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads (default attribution window).
cost_per_unique_action_type_like_1d_clickNUMERICCost per Unique Page Likes (1-day-click attribution window).Cost per The number of people with likes of your Facebook Page attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_like_1d_viewNUMERICCost per Unique Page Likes (1-day-view attribution window).Cost per The number of people with likes of your Facebook Page attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_like_7d_clickNUMERICCost per Unique Page Likes (7-day-click attribution window).Cost per The number of people with likes of your Facebook Page attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_like_ddaNUMERICCost per Unique Page Likes (data driven attribution window).Cost per The number of people with likes of your Facebook Page attributed to your ads (data driven attribution window).
cost_per_unique_action_type_link_clickNUMERICCost per Unique Link ClicksCost per The number of people who performed a link click (default attribution window).
cost_per_unique_action_type_link_click_1d_clickNUMERICCost per Unique Link Clicks (1-day-click attribution window).Cost per The number of people who performed a link click (1-day-click attribution window).
cost_per_unique_action_type_link_click_1d_viewNUMERICCost per Unique Link Clicks (1-day-view attribution window).Cost per The number of people who performed a link click (1-day-view attribution window).
cost_per_unique_action_type_link_click_7d_clickNUMERICCost per Unique Link Clicks (7-day-click attribution window).Cost per The number of people who performed a link click (7-day-click attribution window).
cost_per_unique_action_type_link_click_ddaNUMERICCost per Unique Link Clicks (data driven attribution window).Cost per The number of people who performed a link click (data driven attribution window).
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (default attribution window).
cost_per_unique_action_type_mobile_app_install_1d_clickNUMERICCost per Unique Mobile App Installs (1-day-click attribution window).Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_mobile_app_install_1d_viewNUMERICCost per Unique Mobile App Installs (1-day-view attribution window).Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_mobile_app_install_7d_clickNUMERICCost per Unique Mobile App Installs (7-day-click attribution window).Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_mobile_app_install_ddaNUMERICCost per Unique Mobile App Installs (data driven attribution window).Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_offsite_conversion_1d_clickNUMERICCost per Unique Website Conversions (1-day-click attribution window).Cost per The number of unique people who with conversion events attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_1d_viewNUMERICCost per Unique Website Conversions (1-day-view attribution window).Cost per The number of unique people who with conversion events attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_7d_clickNUMERICCost per Unique Website Conversions (7-day-click attribution window).Cost per The number of unique people who with conversion events attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_ddaNUMERICCost per Unique Website Conversions (data driven attribution window).Cost per The number of unique people who with conversion events attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_clickNUMERICCost per Unique Website Adds of Payment Info (1-day-click attribution window).Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_1d_viewNUMERICCost per Unique Website Adds of Payment Info (1-day-view attribution window).Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_7d_clickNUMERICCost per Unique Website Adds of Payment Info (7-day-click attribution window).Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info_ddaNUMERICCost per Unique Website Adds of Payment Info (data driven attribution window).Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_clickNUMERICCost per Unique Website Adds to Cart (1-day-click attribution window).Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_1d_viewNUMERICCost per Unique Website Adds to Cart (1-day-view attribution window).Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_7d_clickNUMERICCost per Unique Website Adds to Cart (7-day-click attribution window).Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart_ddaNUMERICCost per Unique Website Adds to Cart (data driven attribution window).Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_clickNUMERICCost per Unique Website Adds to Wishlist (1-day-click attribution window).Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_1d_viewNUMERICCost per Unique Website Adds to Wishlist (1-day-view attribution window).Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_7d_clickNUMERICCost per Unique Website Adds to Wishlist (7-day-click attribution window).Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist_ddaNUMERICCost per Unique Website Adds to Wishlist (data driven attribution window).Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_1d_clickNUMERICCost per Unique Website Registrations Completed (1-day-click attribution window).Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_1d_viewNUMERICCost per Unique Website Registrations Completed (1-day-view attribution window).Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_7d_clickNUMERICCost per Unique Website Registrations Completed (7-day-click attribution window).Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration_ddaNUMERICCost per Unique Website Registrations Completed (data driven attribution window).Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_clickNUMERICCost per Unique Website Checkouts Initiated (1-day-click attribution window).Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_1d_viewNUMERICCost per Unique Website Checkouts Initiated (1-day-view attribution window).Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_7d_clickNUMERICCost per Unique Website Checkouts Initiated (7-day-click attribution window).Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout_ddaNUMERICCost per Unique Website Checkouts Initiated (data driven attribution window).Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_1d_clickNUMERICCost per Unique Website Leads (1-day-click attribution window).Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_1d_viewNUMERICCost per Unique Website Leads (1-day-view attribution window).Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_7d_clickNUMERICCost per Unique Website Leads (7-day-click attribution window).Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_lead_ddaNUMERICCost per Unique Website Leads (data driven attribution window).Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_1d_clickNUMERICCost per Unique Website Purchases (1-day-click attribution window).Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_1d_viewNUMERICCost per Unique Website Purchases (1-day-view attribution window).Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_7d_clickNUMERICCost per Unique Website Purchases (7-day-click attribution window).Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase_ddaNUMERICCost per Unique Website Purchases (data driven attribution window).Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_1d_clickNUMERICCost per Unique Website Searches (1-day-click attribution window).Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_1d_viewNUMERICCost per Unique Website Searches (1-day-view attribution window).Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_7d_clickNUMERICCost per Unique Website Searches (7-day-click attribution window).Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_search_ddaNUMERICCost per Unique Website Searches (data driven attribution window).Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (default attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_1d_clickNUMERICCost per Unique Website Content Views (1-day-click attribution window).Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_1d_viewNUMERICCost per Unique Website Content Views (1-day-view attribution window).Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_7d_clickNUMERICCost per Unique Website Content Views (7-day-click attribution window).Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content_ddaNUMERICCost per Unique Website Content Views (data driven attribution window).Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements (default attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_1d_clickNUMERICCost per Unique Achievements Unlocked (1-day-click attribution window).Cost per The estimated number of people who unlocked achievements (1-day-click attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_1d_viewNUMERICCost per Unique Achievements Unlocked (1-day-view attribution window).Cost per The estimated number of people who unlocked achievements (1-day-view attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_7d_clickNUMERICCost per Unique Achievements Unlocked (7-day-click attribution window).Cost per The estimated number of people who unlocked achievements (7-day-click attribution window).
cost_per_unique_action_type_omni_achievement_unlocked_ddaNUMERICCost per Unique Achievements Unlocked (data driven attribution window).Cost per The estimated number of people who unlocked achievements (data driven attribution window).
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations (default attribution window).
cost_per_unique_action_type_omni_activate_app_1d_clickNUMERICCost per Unique App Activations (1-day-click attribution window).Cost per The estimated number of people who performed app activations (1-day-click attribution window).
cost_per_unique_action_type_omni_activate_app_1d_viewNUMERICCost per Unique App Activations (1-day-view attribution window).Cost per The estimated number of people who performed app activations (1-day-view attribution window).
cost_per_unique_action_type_omni_activate_app_7d_clickNUMERICCost per Unique App Activations (7-day-click attribution window).Cost per The estimated number of people who performed app activations (7-day-click attribution window).
cost_per_unique_action_type_omni_activate_app_ddaNUMERICCost per Unique App Activations (data driven attribution window).Cost per The estimated number of people who performed app activations (data driven attribution window).
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart (default attribution window).
cost_per_unique_action_type_omni_add_to_cart_1d_clickNUMERICCost per Unique Adds to Cart (1-day-click attribution window).Cost per The estimated number of people who added items to their cart (1-day-click attribution window).
cost_per_unique_action_type_omni_add_to_cart_1d_viewNUMERICCost per Unique Adds to Cart (1-day-view attribution window).Cost per The estimated number of people who added items to their cart (1-day-view attribution window).
cost_per_unique_action_type_omni_add_to_cart_7d_clickNUMERICCost per Unique Adds to Cart (7-day-click attribution window).Cost per The estimated number of people who added items to their cart (7-day-click attribution window).
cost_per_unique_action_type_omni_add_to_cart_ddaNUMERICCost per Unique Adds to Cart (data driven attribution window).Cost per The estimated number of people who added items to their cart (data driven attribution window).
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_omni_app_install_1d_clickNUMERICCost per Unique App Installs (1-day-click attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_omni_app_install_1d_viewNUMERICCost per Unique App Installs (1-day-view attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_omni_app_install_7d_clickNUMERICCost per Unique App Installs (7-day-click attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_omni_app_install_ddaNUMERICCost per Unique App Installs (data driven attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_omni_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered (default attribution window).
cost_per_unique_action_type_omni_complete_registration_1d_clickNUMERICCost per Unique Registrations Completed (1-day-click attribution window).Cost per The estimated number of people who registered (1-day-click attribution window).
cost_per_unique_action_type_omni_complete_registration_1d_viewNUMERICCost per Unique Registrations Completed (1-day-view attribution window).Cost per The estimated number of people who registered (1-day-view attribution window).
cost_per_unique_action_type_omni_complete_registration_7d_clickNUMERICCost per Unique Registrations Completed (7-day-click attribution window).Cost per The estimated number of people who registered (7-day-click attribution window).
cost_per_unique_action_type_omni_complete_registration_ddaNUMERICCost per Unique Registrations Completed (data driven attribution window).Cost per The estimated number of people who registered (data driven attribution window).
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Custom (default attribution window).
cost_per_unique_action_type_omni_custom_1d_clickNUMERICCost per Unique Actions Omni Custom (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_omni_custom_1d_viewNUMERICCost per Unique Actions Omni Custom (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_omni_custom_7d_clickNUMERICCost per Unique Actions Omni Custom (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_omni_custom_ddaNUMERICCost per Unique Actions Omni Custom (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_omni_initiated_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts (default attribution window).
cost_per_unique_action_type_omni_initiated_checkout_1d_clickNUMERICCost per Unique Checkouts Initiated (1-day-click attribution window).Cost per The estimated number of people who initiated checkouts (1-day-click attribution window).
cost_per_unique_action_type_omni_initiated_checkout_1d_viewNUMERICCost per Unique Checkouts Initiated (1-day-view attribution window).Cost per The estimated number of people who initiated checkouts (1-day-view attribution window).
cost_per_unique_action_type_omni_initiated_checkout_7d_clickNUMERICCost per Unique Checkouts Initiated (7-day-click attribution window).Cost per The estimated number of people who initiated checkouts (7-day-click attribution window).
cost_per_unique_action_type_omni_initiated_checkout_ddaNUMERICCost per Unique Checkouts Initiated (data driven attribution window).Cost per The estimated number of people who initiated checkouts (data driven attribution window).
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels (default attribution window).
cost_per_unique_action_type_omni_level_achieved_1d_clickNUMERICCost per Unique Levels Completed (1-day-click attribution window).Cost per The estimated number of people who achieved levels (1-day-click attribution window).
cost_per_unique_action_type_omni_level_achieved_1d_viewNUMERICCost per Unique Levels Completed (1-day-view attribution window).Cost per The estimated number of people who achieved levels (1-day-view attribution window).
cost_per_unique_action_type_omni_level_achieved_7d_clickNUMERICCost per Unique Levels Completed (7-day-click attribution window).Cost per The estimated number of people who achieved levels (7-day-click attribution window).
cost_per_unique_action_type_omni_level_achieved_ddaNUMERICCost per Unique Levels Completed (data driven attribution window).Cost per The estimated number of people who achieved levels (data driven attribution window).
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase (default attribution window).
cost_per_unique_action_type_omni_purchase_1d_clickNUMERICCost per Unique Purchases (1-day-click attribution window).Cost per The estimated number of people who completed at least one purchase (1-day-click attribution window).
cost_per_unique_action_type_omni_purchase_1d_viewNUMERICCost per Unique Purchases (1-day-view attribution window).Cost per The estimated number of people who completed at least one purchase (1-day-view attribution window).
cost_per_unique_action_type_omni_purchase_7d_clickNUMERICCost per Unique Purchases (7-day-click attribution window).Cost per The estimated number of people who completed at least one purchase (7-day-click attribution window).
cost_per_unique_action_type_omni_purchase_ddaNUMERICCost per Unique Purchases (data driven attribution window).Cost per The estimated number of people who completed at least one purchase (data driven attribution window).
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings (default attribution window).
cost_per_unique_action_type_omni_rate_1d_clickNUMERICCost per Unique Ratings Submitted (1-day-click attribution window).Cost per The estimated number of people who submitted ratings (1-day-click attribution window).
cost_per_unique_action_type_omni_rate_1d_viewNUMERICCost per Unique Ratings Submitted (1-day-view attribution window).Cost per The estimated number of people who submitted ratings (1-day-view attribution window).
cost_per_unique_action_type_omni_rate_7d_clickNUMERICCost per Unique Ratings Submitted (7-day-click attribution window).Cost per The estimated number of people who submitted ratings (7-day-click attribution window).
cost_per_unique_action_type_omni_rate_ddaNUMERICCost per Unique Ratings Submitted (data driven attribution window).Cost per The estimated number of people who submitted ratings (data driven attribution window).
cost_per_unique_action_type_omni_searchNUMERICCost per Unique SearchesCost per The estimated number of people who searched (default attribution window).
cost_per_unique_action_type_omni_search_1d_clickNUMERICCost per Unique Searches (1-day-click attribution window).Cost per The estimated number of people who searched (1-day-click attribution window).
cost_per_unique_action_type_omni_search_1d_viewNUMERICCost per Unique Searches (1-day-view attribution window).Cost per The estimated number of people who searched (1-day-view attribution window).
cost_per_unique_action_type_omni_search_7d_clickNUMERICCost per Unique Searches (7-day-click attribution window).Cost per The estimated number of people who searched (7-day-click attribution window).
cost_per_unique_action_type_omni_search_ddaNUMERICCost per Unique Searches (data driven attribution window).Cost per The estimated number of people who searched (data driven attribution window).
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits (default attribution window).
cost_per_unique_action_type_omni_spend_credits_1d_clickNUMERICCost per Unique Credit Spends (1-day-click attribution window).Cost per The estimated number of people who spent credits (1-day-click attribution window).
cost_per_unique_action_type_omni_spend_credits_1d_viewNUMERICCost per Unique Credit Spends (1-day-view attribution window).Cost per The estimated number of people who spent credits (1-day-view attribution window).
cost_per_unique_action_type_omni_spend_credits_7d_clickNUMERICCost per Unique Credit Spends (7-day-click attribution window).Cost per The estimated number of people who spent credits (7-day-click attribution window).
cost_per_unique_action_type_omni_spend_credits_ddaNUMERICCost per Unique Credit Spends (data driven attribution window).Cost per The estimated number of people who spent credits (data driven attribution window).
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials (default attribution window).
cost_per_unique_action_type_omni_tutorial_completion_1d_clickNUMERICCost per Unique Tutorials Completed (1-day-click attribution window).Cost per The estimated number of people who completed tutorials (1-day-click attribution window).
cost_per_unique_action_type_omni_tutorial_completion_1d_viewNUMERICCost per Unique Tutorials Completed (1-day-view attribution window).Cost per The estimated number of people who completed tutorials (1-day-view attribution window).
cost_per_unique_action_type_omni_tutorial_completion_7d_clickNUMERICCost per Unique Tutorials Completed (7-day-click attribution window).Cost per The estimated number of people who completed tutorials (7-day-click attribution window).
cost_per_unique_action_type_omni_tutorial_completion_ddaNUMERICCost per Unique Tutorials Completed (data driven attribution window).Cost per The estimated number of people who completed tutorials (data driven attribution window).
cost_per_unique_action_type_omni_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content (default attribution window).
cost_per_unique_action_type_omni_view_content_1d_clickNUMERICCost per Unique Content Views (1-day-click attribution window).Cost per The estimated number of people who viewed content (1-day-click attribution window).
cost_per_unique_action_type_omni_view_content_1d_viewNUMERICCost per Unique Content Views (1-day-view attribution window).Cost per The estimated number of people who viewed content (1-day-view attribution window).
cost_per_unique_action_type_omni_view_content_7d_clickNUMERICCost per Unique Content Views (7-day-click attribution window).Cost per The estimated number of people who viewed content (7-day-click attribution window).
cost_per_unique_action_type_omni_view_content_ddaNUMERICCost per Unique Content Views (data driven attribution window).Cost per The estimated number of people who viewed content (data driven attribution window).
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (default attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_1d_clickNUMERICCost per Unique On-Facebook Workflow Completions (1-day-click attribution window).Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_1d_viewNUMERICCost per Unique On-Facebook Workflow Completions (1-day-view attribution window).Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_7d_clickNUMERICCost per Unique On-Facebook Workflow Completions (7-day-click attribution window).Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_flow_complete_ddaNUMERICCost per Unique On-Facebook Workflow Completions (data driven attribution window).Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads (data driven attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads (default attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_1d_clickNUMERICCost per Unique Blocked Messaging Connections (1-day-click attribution window).Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_1d_viewNUMERICCost per Unique Blocked Messaging Connections (1-day-view attribution window).Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_7d_clickNUMERICCost per Unique Blocked Messaging Connections (7-day-click attribution window).Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_messaging_block_ddaNUMERICCost per Unique Blocked Messaging Connections (data driven attribution window).Cost per The number of people that blocked a messaging connection with your business, attributed to your ads (data driven attribution window).
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_1d_clickNUMERICCost per Unique On-Facebook Purchases (1-day-click attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_1d_viewNUMERICCost per Unique On-Facebook Purchases (1-day-view attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_7d_clickNUMERICCost per Unique On-Facebook Purchases (7-day-click attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_onsite_conversion_purchase_ddaNUMERICCost per Unique On-Facebook Purchases (data driven attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cart (default attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_1d_clickNUMERICCost per Unique Actions Onsite Web Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_1d_viewNUMERICCost per Unique Actions Onsite Web Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_7d_clickNUMERICCost per Unique Actions Onsite Web Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_onsite_web_add_to_cart_ddaNUMERICCost per Unique Actions Onsite Web Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cart (default attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_1d_clickNUMERICCost per Unique Actions Onsite Web App Add To Cart (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_1d_viewNUMERICCost per Unique Actions Onsite Web App Add To Cart (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_7d_clickNUMERICCost per Unique Actions Onsite Web App Add To Cart (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_add_to_cart_ddaNUMERICCost per Unique Actions Onsite Web App Add To Cart (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchase (default attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_1d_clickNUMERICCost per Unique Actions Onsite Web App Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_1d_viewNUMERICCost per Unique Actions Onsite Web App Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_7d_clickNUMERICCost per Unique Actions Onsite Web App Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_onsite_web_app_purchase_ddaNUMERICCost per Unique Actions Onsite Web App Purchase (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchase (default attribution window).
cost_per_unique_action_type_onsite_web_purchase_1d_clickNUMERICCost per Unique Actions Onsite Web Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_onsite_web_purchase_1d_viewNUMERICCost per Unique Actions Onsite Web Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_onsite_web_purchase_7d_clickNUMERICCost per Unique Actions Onsite Web Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_onsite_web_purchase_ddaNUMERICCost per Unique Actions Onsite Web Purchase (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (default attribution window).
cost_per_unique_action_type_page_engagement_1d_clickNUMERICCost per Unique Page Engagement (1-day-click attribution window).Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_page_engagement_1d_viewNUMERICCost per Unique Page Engagement (1-day-view attribution window).Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_page_engagement_7d_clickNUMERICCost per Unique Page Engagement (7-day-click attribution window).Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_page_engagement_ddaNUMERICCost per Unique Page Engagement (data driven attribution window).Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads (data driven attribution window).
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (default attribution window).
cost_per_unique_action_type_photo_view_1d_clickNUMERICCost per Unique Photo Views (1-day-click attribution window).Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-click attribution window).
cost_per_unique_action_type_photo_view_1d_viewNUMERICCost per Unique Photo Views (1-day-view attribution window).Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (1-day-view attribution window).
cost_per_unique_action_type_photo_view_7d_clickNUMERICCost per Unique Photo Views (7-day-click attribution window).Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (7-day-click attribution window).
cost_per_unique_action_type_photo_view_ddaNUMERICCost per Unique Photo Views (data driven attribution window).Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them (data driven attribution window).
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads (default attribution window).
cost_per_unique_action_type_post_engagement_1d_clickNUMERICCost per Unique Post Engagement (1-day-click attribution window).Cost per The total number of people who took actions involving your ads (1-day-click attribution window).
cost_per_unique_action_type_post_engagement_1d_viewNUMERICCost per Unique Post Engagement (1-day-view attribution window).Cost per The total number of people who took actions involving your ads (1-day-view attribution window).
cost_per_unique_action_type_post_engagement_7d_clickNUMERICCost per Unique Post Engagement (7-day-click attribution window).Cost per The total number of people who took actions involving your ads (7-day-click attribution window).
cost_per_unique_action_type_post_engagement_ddaNUMERICCost per Unique Post Engagement (data driven attribution window).Cost per The total number of people who took actions involving your ads (data driven attribution window).
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_post_reaction_1d_clickNUMERICCost per Unique Post Reactions (1-day-click attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-click attribution window).
cost_per_unique_action_type_post_reaction_1d_viewNUMERICCost per Unique Post Reactions (1-day-view attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (1-day-view attribution window).
cost_per_unique_action_type_post_reaction_7d_clickNUMERICCost per Unique Post Reactions (7-day-click attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (7-day-click attribution window).
cost_per_unique_action_type_post_reaction_ddaNUMERICCost per Unique Post Reactions (data driven attribution window).Cost per The number of unique people who took this action attributed to your ads (estimated) (data driven attribution window).
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchase (default attribution window).
cost_per_unique_action_type_purchase_1d_clickNUMERICCost per Unique Actions Purchase (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_purchase_1d_viewNUMERICCost per Unique Actions Purchase (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_purchase_7d_clickNUMERICCost per Unique Actions Purchase (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_purchase_ddaNUMERICCost per Unique Actions Purchase (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (default attribution window).
cost_per_unique_action_type_rsvp_1d_clickNUMERICCost per Unique Event Responses (1-day-click attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-click attribution window).
cost_per_unique_action_type_rsvp_1d_viewNUMERICCost per Unique Event Responses (1-day-view attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (1-day-view attribution window).
cost_per_unique_action_type_rsvp_7d_clickNUMERICCost per Unique Event Responses (7-day-click attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (7-day-click attribution window).
cost_per_unique_action_type_rsvp_ddaNUMERICCost per Unique Event Responses (data driven attribution window).Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads (data driven attribution window).
cost_per_unique_action_type_searchNUMERICCost per Unique Actions Search (default attribution window).
cost_per_unique_action_type_search_1d_clickNUMERICCost per Unique Actions Search (1-day-click attribution window). (1-day-click attribution window).
cost_per_unique_action_type_search_1d_viewNUMERICCost per Unique Actions Search (1-day-view attribution window). (1-day-view attribution window).
cost_per_unique_action_type_search_7d_clickNUMERICCost per Unique Actions Search (7-day-click attribution window). (7-day-click attribution window).
cost_per_unique_action_type_search_ddaNUMERICCost per Unique Actions Search (data driven attribution window). (data driven attribution window).
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated) (default attribution window).
cost_per_unique_action_type_video_view_1d_clickNUMERICCost per Unique 3-Second Continuous Video Plays (1-day-click attribution window).