best google data studio templates 2021

Google Data Studio Unlocks the Potential of Marketing Data

Google Data Studio can help collate and analyze marketing data from all sources –  Facebook, HubSpot, Instagram, and more.   How is Google Data Studio better than spreadsheets? We all love spreadsheets; they make slicing and dicing of data so easy. You can play around with data, explore endless possibilities of filtering, sorting, analyzing scenarios,…


Multichannel marketing data analysis via Python using pywindsorai

Introduction This post introduces pywindsorai, which can help you analyze your ad campaign performance over multiple channels simultaneously. Developers can use this tool to measure the performance of their campaigns, compare and contrast RoI between different marketing platforms. Being a Python library, they can then use this data directly with their favorite data analysis and…

power bi facebook ads report 1

Microsoft Power BI Facebook Ads Report Dashboard Template

This Facebook Ads Overview Report template helps you to visualise your Facebook Ads performance in Power BI in a few clicks. The metrics, dimensions and breakdowns used in this report are:   Dimensions Campaigns Ad set Breakdowns Country Age Gender Objective Device Publisher (Facebook, Instagram, Audience Network, …) Metrics Cost CPM Impressions Clicks (all) CTR…

multichannel dashboard web power bi

Microsoft Power BI Web Multichannel Marketing Attribution Dashboard Template

This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Once it’s all connected you can then get an understanding…

facebook ads vs google ads report

Google Data Studio Google Ads vs. Facebook Ads Dashboard Template

Our Google Ads vs. Facebook Ads Dashboard Template for Google Data Studio helps you to get a simple one page overview how Google Ads and Facebook Ads perform. Data from Google Analytics is blended with the costs from Google Ads and Facebook Ads. The dashboard provides insights on a channel and campaign level. You can…

pbww chooses

Photobook Worldwide chooses to automate data pipelines and attribution modeling

Singapore, 06 December 2020 – Photobook Worldwide, an e-commerce business that provides a unique experience in preserving meaningful memories through fully customizable premium printed photo albums choses to automate their data pipelines. Established in 2005 in Malaysia, Photobook Worldwide currently hold offices in Australia, Canada, Malaysia, Thailand, Indonesia, and the Philippines serving over 100…

Marketing Reporting The past present and future of reporting

Marketing Reporting: The past, present and future (templates included)

The Comprehensive Reference To Marketing Reporting For Digital Marketers, Including Tools, Templates, Dashboards, and Software Marketing is the art of spreading information to attract new customers. War is ninety percent information. Napoleon Bonaparte, French Military and Political Leader Measuring information is impacting sales is where marketing reporting comes into play. In this article, we’re going…

crm media and analytics into microsoft excel

How to get your analytics, CRM and media data into Microsoft Excel using

Do you want to get all your performance marketing, CRM and analytics data visualised in Excel? To get there without spending too much of your time copy/pasting data, the instructions below will help you to set up your automated data-pipelines. You can connect to all the most commonly used platforms on the market   Google…

Google Search Console SEO Report

Microsoft Power BI Google Search Console Report Dashboard Template

This Google Search Console Report template helps you to visualize your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real-time. Follow the…

ppc planning template roas

Google Sheets PPC Planning Template for Google Ads, Bing ads, Facebook Ads, LinkedIn Ads, …

If you’re looking to adjust your media buys it pays out to simulate outcomes. This Google Sheets PPC Planning Template can help you with your media planning. Simply connect your marketing sources and get started. This template focuses on ROAS based outcomes.   During the current crisis many media buyers have to adjust media buys…

excel channel mix overview

Excel Marketing Reporting Template for Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …

If Excel is your preferred reporting tool, do check out the Excel Marketing Reporting Template. If you’re buying media across channels, this template connects all of your data together into a single report. The standard template covers the most common channels and metrics. Modifying it to add additional channels is straightforward and doesn’t take you…

March 2020 Release CRM App Attribution Media 1 – March 2020 Release: Hubspot, Zoho, AdRoll, connectors

In this release we cover three topics: Integration with additional CRM systems App attribution Media connectors Integration with additional CRM systems Connecting CRM with analytics data is still an abstract topic for many marketers. However, with increasing digital spendings it’s natural that attribution is getting more attention in the C-Suite. We have listened and developed…

Power BI Multichannel Marketing Attribution Dashboard

Microsoft Power BI Multichannel Marketing Attribution Dashboard Template

Our Power BI Multichannel Marketing Attribution Dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads Twitter Ads and understand their contribution to your marketing goals. It includes reporting on all channels on a Channel Groupings level to…

marketing attribution a general overview

What is Marketing Attribution? Definition and Types of Models

Table of contents What is marketing attribution? Why attribution in marketing? Benefits of marketing attribution List of attribution models Single touchpoint models Multi touchpoint rule based models Algorithmic or data driven models Econometric models or media-mix modelling What is a touchpoint in marketing attribution? Goal and conversions Pitfalls and common mistakes Wrapping it up What…

table definitions table definitions

Table of contents Overview Attributions and costs Conversions Overview In this article, you’ll be able to find information and answers to the data structure. After setting up our platform, you’ll have access to the data through a dashboard or through the API. Below, you’ll find all the tables, their columns and metrics we make available…

november 2019 release windsorai – November 2019 Release: Google Analytics 360 View Through Conversions

Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…

Top 3 lead generation experiments

Top 3 Lead Generation Experiments

The world is changing at a pace faster than ever. Humans’ ability to adapt to technological change is increasing, but it is not keeping pace with the speed of scientific & technological innovation.   As Thomas Friedman notes in his book Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of…