Our Google Ads vs. Facebook Ads Dashboard Template for Google Data Studio helps you to get a simple one page overview how Google Ads and Facebook Ads perform. Data from Google Analytics is blended with the costs from Google Ads and Facebook Ads. The dashboard provides insights on a channel and campaign level. You can…
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Let’s make decisions based on data. Your own very specific data. Getting standard fields, dimensions, metrics, columns, … from your marketing platforms is not a simple feat. Once you get there you will often find out that your north-star metric you report on seems to be missing. Especially when you copy an existing report…
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Bringing all marketing data in one place is a must for any modern marketers. With the amount of money being spent online and the unprecedented transparency digital platforms allow, it’s still strange that not many companies bring all their data together. Explaining data pipelines to your relatives or friends (not from data or marketing related…
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Do you have many returns or cancellations on your ecommerce transactions? This is a very common pattern in most of Europe and parts of Asia. Your ecommerce platform (Shopify, Magento, …) will likely tell you a different story than Google Analytics Ecommerce. You are not alone with this challenge. We receive many questions on…
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Is BigQuery part of your data stack? If yes, this tutorial will guide you on how to set up your automated data pipelines. Google has great support for it’s own products but in 99% of all cases, you have other platforms on your marketing stack. In this article/youtube tutorial we will guide you how to…
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Do you want to get all your performance marketing, CRM and analytics data visualised in Excel? To get there without spending too much of your time copy/pasting data, the instructions below will help you to set up your automated data-pipelines. You can connect to all the most commonly used platforms on the market Google…
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Do you want to connect and visualize your Salesforce data in Google Data Studio? This template (including the connector) will help you with this. It connects to Salesforce via API and retrieves all your contacts data in no time. The dashboard here helps you to look at contact metrics over time. If you would like…
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Are you buying media via Google Display & Video 360, DV 360 (formerly known as DoubleClick Bid Manager, DBM)? This dashboard gets you started with visualising DV 360 reports quickly. Simply connect your DV360 account and get insight on how your video, display, TV and audio advertising is performing. The default dashboard comes with a…
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This Google Search Console Report template helps you to visualise your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real time. Follow…
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Are you buying media on Snapchat Ads and creating reports in Data Studio? The template here helps you to pull and viusalize your Snapchat Ads data in Google Data Studio. The insights here are retrieved at a campaign level and the following dimensions are available: Campaign Name Click Count Amount Spent Impression Count Swipe-Up Count…
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This Media Overview Report dashboard template fetches all of your advertising data and then visualises it in a single view. This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default it connects to your analytics data set (Google Analytics) and connects them with your media data.…
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Are you working with Awin when it comes to affiliate marketing? We’ve developed a template and connector to connect Awin to Data Studio. Insights are retrieved at a publisher level so you can understand what publishers work best and which don’t. It works just as you would in the Awin dashboard just without swiching platforms.…
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In case you have not tried it yet, Calendly has a great Google Analytics integration. It does the job well for basic goal tracking requirements. The setup is pretty much one click. While working with a client who is using our attribution platform I discovered that attribution is quite hard to do with this…
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If you are a modern marketer, you make decisions based on data. With data in performance marketing the problem is that it’s fragmented. Chances are that you are wasting a lot of valuable time on manual data aggregation. This is not exactly time well spent. The fact that each platform (Google Ads, Facebook…
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Do you want to visualize your HubSpot CRM and Contacts data in Data Studio? This template will help you do exactly this. Using our HubSpot connector it fetches HubSpot contacts data in real time and visualises them for you. By default the dashboard uses the fields Lifecycle Stage, Email Address, First Name, Last Name and…
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The Twitter Ads Overview report allows you to connect to and visualize your Twitter Ads data in Google Data Studio. To get your own Twitter Ads account connected, simply follow the instructions below. The process to get it up and running should not take more than 5 minutes. You will need to have access to…
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This Stripe Overview Report helps you to visualize your revenue data from Stripe. It directly connects to Stripe via API and load all your transaction information. By default the dashboard visualises transaction data such as transaction ID, fees and dates. If you customize the dashboard you can start using the following dimensions: Transaction ID Transaction…
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Google Analytics does not allow you to store any personally identifiable information. CRM systems often allow last-click tracking using UTM or their own parameters. This situation leaves marketers with siloed data. On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing…
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With the Stripe connector you can easily import and match all your revenue data and understand the impact of your marketing spend to revenue and customer lifetime value To get started you will need to follow the steps below: Create a token in Stripe Log in to your Stripe account, head to Developers > API…
DetailsGoogle Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to the business intelligence tool here) that allows you to create interactive dashboards and beautiful customized reporting. Most of the features of Google Data Studio are easy to use, and allow for easy…
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This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Once it’s all connected you can then get an understanding…
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Google is building a great ecosystem of free and paid connectors for Data Studio. As of this writing (latest update) in November 2020 there are more than 250 data studio connectors available. We’ve reviewed them and want to provide an overview of the data studio best connectors available. We’re focusing on the non Google connectors…
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Utilising Facebook Ads data helps in marketing decision making. If you are setting up a data warehouse on BigQuery and you are advertising on Facebook it makes sense to stream all your data from Facebook Ads to BigQuery. Connecting all this data is what we cover in this article. Overview Facebooks Ads Insights platform provides…
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Google Data Studio is growing rapidly. This is for a good reason: It’s free and it’s easy to share examples and templates. Of course it helps that Google is now pushing it as one of their most important apps with just recently embedding Google Data Studio reports into Google Analytics itself. The growth is not…
DetailsGCLID’s by default are not available in Google Analytics. We had many clients wanting to store GCLID’s into a custom dimensions in Google Analytics. There are multiple ways of doing this but the easiest way is using Google Tag Manager. Check out our how to and learn how to do it in 5 minutes. Using…
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This Bing Ads Overview Report will help you to get started with visualizing your Bing Ads (Microsoft Ads) data. To get started just follow the instructions below and install the connector and then copy the dashboard. The whole process should not take more than 5 minutes. Before you start please make sure that your current…
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AppNexus helps marketers to serve ads and measure performance. Having cost, impression, click and conversion information in one place helps to reduce the time needed to get to insights. To get all your AppNexus data into Google Data Studio you will need to connect your AppNexus data and then build a report. This template can…
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If you’re looking to adjust your media buys it pays out to simulate outcomes. This Google Sheets PPC Planning Template can help you with your media planning. Simply connect your marketing sources and get started. This template focuses on ROAS based outcomes. During the current crisis many media buyers have to adjust media buys…
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Our Multichannel Attribution template for Tableau Desktop visualises a standard Windsor.ai data set. The target audience for agencies are clients. For internal teams this dashboard helps with a high level overview of the marketing performance. To get more granular data, additional columns can be loaded. By default the template contains paid and non-paid data and…
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Tableau is widely used for data visualization. To get your Google Analytics, Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads to Tableau is easy. Depending on your set up you work with a set of spreadsheets or database tables. Using a service like what I describe below is a good alternative to get started fast…
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LinkedIn is one of the most useful advertising channels for B2B companies. Are you currently running LinkedIn Advertising and would like to report it together with the rest of your marketing outcomes? Our Data Studio LinkedIn Ads Overview Report makes exactly this possible within a few clicks. Simply connect your LinkedIn Ads account and connect…
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Are you buying media on AdRoll and would like to visualise your AdRoll data in Google Data Studio? Our Data Studio AdRoll Ads Overview Report will be useful. You will need to connect your AdRoll data using our connector. Once this is done you can simply copy our template and start customising it to your…
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Our Data Studio TikTok Ads Overview Report dashboard helps you to visualize and customize your TikTok Ads performance data. Simply authenticate the connector and get started in a few clicks. All dimensions and metrics which are available in TikTok Ads reporting interface can be used in the TikTok Ads Data Source. By default, the template…
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Our Data Studio Criteo Overview Report dashboard helps you to visualize your Criteo performance reporting data in Data Studio. The setup is done in a few clicks. You can query all the available dimensions you have available in Criteo. The standard template comes with impressions, costs, post-click conversions and CTRs on a campaign level. This…
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Data studio Templates : dashboard templates for viewing Google Analytics data If you’re looking at visualising your marketing data Google Data Studio offers most your basic needs for dashboarding out of the box. It is also very easy to get started (even for beginners). We’re sharing an updated list below to help speed up your…
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Getting website tagging done in the right way is not easy. If you have managed Google Ads campaigns before, it is likely that you are familiar with this topic. The decision to use UTM Tagging vs. Google Ads Auto-Tagging is not a simple one. Auto-tagging is a feature which helps to track and optimise Google…
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If Excel is your preferred reporting tool, do check out the Excel Marketing Reporting Template. If you’re buying media across channels, this template connects all of your data together into a single report. The standard template covers the most common channels and metrics. Modifying it to add additional channels is straightforward and doesn’t take you…
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Marketing is the art of spreading information to attract new customers. War is ninety percent information. Napoleon Bonaparte, French Military and Political Leader Measuring information is impacting sales is where marketing reporting comes into play. In this article, we’re going through the past, the present and the future of marketing reporting. We’re also going to…
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Our Google Data Studio SEO Reporting Dashboard Template visualises all your search console data. It contains the same information as you can also find in Google Search Console. The advantage of having all the information in this dashboard is that you can blend it with your Google Analytics data or add it as an additional…
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Trying to stay on top of all your marketing spendings can be a daunting task. Especially when you advertise on many channels it often involves manual work. This Google Sheets Budget Pacing Template will help you save a lot of time. You can easily connect data from any platform we support and see what requires…
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First, we’d just like to give a quick nod to the team at Datorama. They have built a great product to help businesses be more data-driven. If you’re here because you’re evaluating Datorama, or looking for Datorama alternatives you’re already doing the right thing: Choosing a product that will help you increase your marketing performance.…
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Are you interested in understanding the true performance of your marketing channels? You will need to look beyond last click attribution. People make passionate arguments about first or last click attribution. When it’s my budget and company on the line, I go with the data and science every time. — Bill Macaitis, former Slack CMO…
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Our Facebook Ads Overview Report dashboard provides a simple one page overview of your paid Facebook activities. It visualises costs, impressions, actions, clicks. Calculated metrics such as CPC, CPM and cost per action are also provided. Overall there are close to 300 dimensions and metrics available which can be analysed on the following levels: Campaign…
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Our Data Studio Facebook Ads E-commerce Dashboard Template dashboard provides a 3 page report which helps you to get a complete overview of all your Google Analytics and Facebook data. This dashboard integrates with the following data sources: Google Analytics Google Ads Facebook Ads To start using it: Copy the Dashboard For the New Data…
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As a best practice, performance marketers should always tag Facebook traffic to measure the campaign ROAS/CPA in Google Analytics. When you rely solely on the Facebook Pixel for conversion information, you are assuming that Facebook provides unbiased and complete data. Since advertisers tend to show themselves in the best light, it is a smart idea…
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Ever wondered which and how many touch-points the leads in your CRM systems had with your brand before filling out a form? CRM Attribution Our B2B Attribution dashboard helps B2B marketers to understand the entire customer journey across Analytics and CRM data. Simply start and connect the data of both systems. To understand…
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You’re relying on data when it comes to making marketing decisions? Not a bad choice. You probably heard of Adverity or might already use it. If not, Adveritys Datatap platform helps to get all your marketing data in one place and helps you visualise it. Getting the data in one place is the first step…
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In this release we cover three topics: Integration with additional CRM systems App attribution Media connectors Integration with additional CRM systems Connecting CRM with analytics data is still an abstract topic for many marketers. However, with increasing digital spendings it’s natural that attribution is getting more attention in the C-Suite. We have listened and developed…
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Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads Twitter Ads and understand their contribution to your marketings goals. It includes reporting on all channels on a Channel Groupings level to make it easy…
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Advanced Google Analytics users will have experienced sampling before. Especially when it comes to working with custom dimensions. Google explains sampling in the following way In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. For example, if you…
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Marketing attribution is not easy. For businesses selling B2B, it’s even harder. Multiple people are involved in decisions and are part of a buying journey. To make the right decisions all their touchpoints have to be captured and analysed. In this article, we’ll cover: An overview of what B2B marketing attribution is Types of…
DetailsHere was the recording of our webinar from 30:th of January.
What is marketing attribution? According to Wikipedia, in marketing attribution, or marketing attribution modelling is the identification of a set of user actions towards a goal, or a conversion, which we’ll refer to as touchpoints and then the assignment of a value to each of these touchpoints. The goal of marketing attribution is to get…
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Table of contents Overview Attributions and costs Conversions Overview In this article, you’ll be able to find information and answers to the data structure. After setting up our platform, you’ll have access to the data through a dashboard or through the API. Below, you’ll find all the tables, their columns and metrics we make available…
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We are so excited about 2020, as it’s going to bring a lot of changes, innovations, and opportunities. But, at the same time, it will bring many challenges for digital marketing. A digital era (and the era of AI), bring us a diverse range of technology tools to help marketers. We can easily create content,…
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In this digital day and age, changes in business intelligence software happen so quickly that some businesses are often left scrambling to catch up. Every year, there seems to be a list of business intelligence tools for SMBs that entrepreneurs and business owners need to look at if they don’t want to be left in…
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A/B testing helps. When it comes to choosing your bidding strategy you should make sure that the way you are running your ads is the most efficient. In this article, we will cover some learnings from our side and share tips on how to get started with A/B tests. The focus is on paid search…
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So you rely on data when making decisions, right? And you’ve heard of Supermetrics. Or maybe already use it. If no, Supermetrics helps to get all your marketing metrics in one place. It is the first step to make data-driven decisions. So you need to choose who’ll help you with this carefully. With all honesty,…
DetailsData integration and multi-touch attribution is clearly a topic that is often talked about but hardly ever implemented. This introduction should help you to understand what steps you will need to take to get started in less than 10 minutes on your own: Integrate your analytics data from Google Analytics Integrate your costs data Google…
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Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…
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It’s easy. When you understand how to set up Google Analytics UTM tags in the right way, you’ll be able to accurately measure your digital marketing performance. UTM tags offer the greatest accuracy for measurement in digital analytics today. They help you to measure any traffic across the whole spectrum of digital advertising, both organic…
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Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels. This dashboard integrates with the following sources Google Ads Facebook Ads LinkedIn Ads Bing Ads It includes reporting on all channels on a Channel Groupings level to make it easy to understand…
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When and why the lead forms integration is needed A lead form is a form that allows a customer to provide his/her contact information to the advertiser. The form contains a few fields that are filled in by the customer, and a button to apply for a product/service, book a follow-up call/email, get a price…
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In marketing measurement, there are two common ways to giving credit to each touchpoint in a conversion sequence: post-view, also known as a view-through conversion, and post-click conversion. As briefly mentioned in our general overview post on the topic of marketing attribution modeling, the decisions on whether to measure based on a post-click or post-view…
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Analysing online customer journeys in 3D Why does customer journey analysis matter for marketing attribution? At windsor.ai we focus on attribution modelling. You might wonder what that is. Specific to marketing this means our algorithms analyse customer journeys and measure the impact of the different marketings touchpoints along the customer journeys. Marketing attribution is a…
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What are ETL tools? ETL tools are used to extract, transform and load data from different sources in different formats. Marketing data by default is siloed, which means you have a different data set in Google Ads, Facebook Ads, Google Analytics and Salesforce as they are not built on the same technologies. The different sources…
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Advertisers in industries with expensive products which are often bought offline, such as luxury products and cars, often face the following question by their management: “Now that we are advertising digital and we can track customers, show me how these efforts pay off for the business.” Now technically it is possible to measure and track…
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The world is changing at a pace faster than ever. Humans’ ability to adapt to technological change is increasing, but it is not keeping pace with the speed of scientific & technological innovation. As Thomas Friedman notes in his book Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of…
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Windsor.ai is excited to announce that we’ve been selected by Facebook as a Premium Marketing Partner, a major milestone that officially sets Windsor.ai as one of the top Facebook marketing attribution providers worldwide. As a Premium Partner, Windsor.ai now has access to exclusive resources, tools and support from Facebook to drive even greater results on paid…
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Facebook is playing an important role for most performance advertisers. However, understanding how Facebook contributes to the overall conversions is one of the trickiest questions. First of all, Facebook encourages you to look at the Facebook conversion data while Google is telling you a whole different story using the last-click based Google Analytics data. The…
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Google Data Studio is taking the analytics and performance marketing industry by storm. Many of our clients use a combination of different tools in their marketing stack and Data Studio is increasingly the preferred go to platform when it comes to data visualisation and BI tools. We recently published a connector for Google Data Studio…
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Marketing attribution 101 Marketing attribution and why it can help you to optimise your display or programmatic advertising so you can get more customers.
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Here in this video we take a look at what is attribution modelling. The video is quite basic but covers the basic aspects and also why attribution modelling is important. Here we go more into the different models https://www.windsor.ai/list-of-attribution-models/ And here is wikipedia’s definition of attribution modelling: https://en.wikipedia.org/wiki/Attribution_(marketing) Though the definition there as…
DetailsSingapore, 24 October 2019 – Club Med, a company specialising in all-inclusive holidays, has selected attribution modelling and data integration company Windsor.ai to provide regional insights and optimisations after a successful pilot. The optimisations will cover 7 markets, including Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan. The decision to onboard additional countries onto the…
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Retargeting ads, also known as remarketing, are gaining momentum in the paid media arena. According to Baymard.com 69.57% of online purchases are abandoned at the shopping cart. Remarketing can be a strong influence to reengage and help to close the deal. The emphasis here is on the word help. From our experience, remarketing plays really…
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Are you considering integrating a marketing data pipeline software? We’re here to help. Even though we specialize in marketing data pipelines and attribution modelling, our goal is for you to walk away satisfied, and part of how we achieve that is by providing information on all types of platforms, not just the one we sell. We want you…
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Attribution modelling in R an example Here I am going into some examples in attribution modelling in R. It is a complex topic and much more can be said about it than I will be able to do here. I will here go hands on mostly into the markov model using the channel attribution package…
DetailsEarlier this year Google announced that the Average Position metric will be unavailable starting in October. While for most of our users it seems to still be available, we don’t know when it will actually stop working or how reliable it has been for the last few days. Therefore Windsor.ai added a few new metrics…
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Price-comparison sites like billiger.de, toppreise.ch and comparis.ch can be very profitable marketing channels. This is true especially in e-commerce, but also some other competitive industries. The billiger.de api is not necessarily required even though it helps with optimisations and automating the data-flows. The attribution modelling and measuring the marketing ROAS based on multi-touch attribution…
DetailsI have been involved with and founded a number of startups. I founded Finland’s first VoIP operator in 2003, we got up to 500 enterprise customers before we sold the company five years later. I was the lead Data Scientist at Pryte, a startup acquired by Facebook in 2014. I was the head of Data…
DetailsQuite Many of our users are asking how they can visualise data driven attribution data in Power BI. The need is usually to get Google Analytics unsampled, Google Ads, Facebook and windsor.ai attribution data into a tool the company is already using for dashboards internally. Sometimes also visualising TV-attribution performance data is needed. …
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Many of our clients are using Connexity for advertising and it is generally performing really well. Some of our clients have been quite surprised how well it performs once they see the ROAS. This can easily be achieved in parallel to using the connexity tags. Typical client situation is that they use Google Analytics…
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Windsor.ai API Query Documentation Overview Many of our users have been asking about visualising data in Data Studio, PowerBI or Tableau. Some also asked to be able to pull data into R or Python. We are therefore publishing an API to support connectivity into any tool. Later we will also support not only pulling data via…
DetailsSome of our clients like to not only use the high-level budget optimiser but go very granular with their analyses. They sometimes analyse the attributed revenue for every keyword and the customer journeys containing those keywords. This way they get data driven attribution per keyword and journey. Here is an example of what it can…
DetailsWith myriad systems of customers, channels and campaigns, it can be difficult to keep all of your marketing data connected. With new data sources being added all the time, it’s essential for marketers to have the tools to continuously support their data integration needs. Data integration allows businesses to bring together all of their various…
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Here in this post I write about the three stages towards data driven marketing. Most organisations are in one of these stages and some are moving trough them fast. The stages can roughly be categorised in Non-data driven marketing and decisions Awareness and transitioning phase Data driven marketing decisions and experiments Where a company is…
DetailsLooking at the cost per lead across your paid media campaigns, especially paid search and social media can be deceptive. Too often we have seen that the campaigns with a low cost per lead hardly convert into enrolments. Optimising on a cost per lead often leads to false positives. From an attribution modelling perspective, lead…
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Google has rolled out the data driven attribution to most accounts now. It requires quite a large amount of data to work though. Using data driven models simplify optimisations. When the models work they make it easier to analyse campaigns based on the amount of revenue or conversions they have contributed with. This makes…
DetailsMarketing attribution is surfacing in marketing discussions more and more. Marketing attribution arrives with the promise of solving an old problem. How to know which half of the marketing budget is wasted. It was famously John Wanamaker who coined the phrase first. However, marketing attribution is complicated. Attribution is not complicated because of the algorithms…
DetailsThat is something quite many of us would like to do. CPC’s get more expensive constantly so therefore getting the most out of the budget is important. For those interested in more background on PPC marketing: https://en.wikipedia.org/wiki/Pay-per-click Google is getting quite smart about understanding what kind of clicks are valuable to the user (=the searcher…
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Salesforce, without mincing words, is one of the best (if not the best) customer relationship management platforms used by CRM experts the world over. Its importance in the overall improvement in customer service, creating efficiency, managing database, fostering better communication with clients and other well-documented benefits cannot be overlooked. On the other hand, Google Analytics…
DetailsMarketing data integration tools compared: Funnel.io vs. segment Here we are taking a quick look on the customer data integration tools funnel.io vs segment. Both of them are quite widely used by marketers. But in a bit different setups and actually also regions. We run into both of them at our clients, maybe sofar…
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Three things we learned from a failed product launch We spent a few months of time and resources developing our ‘search terms optimiser’. It shows the user the search terms that were matched to broad keywords or phrase matches to keywords on Google Ads and Bing. These are generally much more expensive. An example in…
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We take a look at the two data driven attribution models used in marketing. Shapley value Markov Model Illustration of the Shapley Value by google: source: https://support.google.com/analytics/answer/3191594?hl=en Markov Model: The removal effect of the markov attribution model: A real markov model with customer journeys:
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The United Kingdom is one of the leading countries in the field of digital marketing. Among more than 250 000 marketing agencies one can find both small, medium class and full-package companies. They all are suppliers of marketing services for such global influencers as Google, Nike, and Dell. But with the wide range, the difficulty…
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How do you measure ROI or ROAS for affiliate programs like connexity, shopbots and AWIN? Many of our clients use the data driven attribution in windsor.ai to measure the performance of affiliate and price-comparison marketing channels. The multitouch attribution modelling gives you the conversions or revenue the affiliate programs helped bring. This is not…
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Building the annual marketing plan is never easy and with fast-moving new ad-formats and platforms, it’s becoming increasingly difficult. You need to take into account business goals and objectives to create a marketing strategy based on how to reach those. It’s easy to either make the plan too complex and not actionable, or too rigid…
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Research and Markets has named Windsor.AI as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide. This list is based on an in-depth competitive analysis of key players in the marketing attribution software market which looks into their company profiles, recent developments, and key marketing strategies. With the growing number of marketing…
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