power bi facebook ads report 1

Microsoft Power BI Facebook Ads Report Dashboard Template

This Facebook Ads Overview Report template helps you to visualise your Facebook Ads performance in Power BI in a few clicks. The metrics, dimensions and breakdowns used in this report are:   Dimensions Campaigns Ad set Breakdowns Country Age Gender Objective Device Publisher (Facebook, Instagram, Audience Network, …) Metrics Cost CPM Impressions Clicks (all) CTR…

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pbww chooses windsor.ai

Photobook Worldwide chooses Windsor.ai to automate data pipelines and attribution modeling

Singapore, 06 December 2020 – Photobook Worldwide, an e-commerce business that provides a unique experience in preserving meaningful memories through fully customizable premium printed photo albums choses Windsor.ai to automate their data pipelines. Established in 2005 in Malaysia, Photobook Worldwide currently hold offices in Australia, Canada, Malaysia, Thailand, Indonesia, and the Philippines serving over 100…

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google ads vs facebook ads dashboard

Google Data Studio Google Ads vs. Facebook Ads Dashboard Template

Our Google Ads vs. Facebook Ads Dashboard Template for Google Data Studio helps you to get a simple one page overview how Google Ads and Facebook Ads perform. Data from Google Analytics is blended with the costs from Google Ads and Facebook Ads. The dashboard provides insights on a channel and campaign level. You can…

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crm media and analytics into microsoft excel

How to get your analytics, CRM and media data into Microsoft Excel using Windsor.ai

Do you want to get all your performance marketing, CRM and analytics data visualised in Excel? To get there without spending too much of your time copy/pasting data, the instructions below will help you to set up your automated data-pipelines. You can connect to all the most commonly used platforms on the market   Google…

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Google Search Console SEO Report

Microsoft Power BI Google Search Console Report Dashboard Template

This Google Search Console Report template helps you to visualize your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real-time. Follow the…

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Media Report Oveview

Microsoft Power BI Web Media Overview Report Dashboard Template

This Media Overview Report dashboard template fetches all of your advertising data and then visualizes it in a single view. This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data.…

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Multichannel Attribution

Microsoft Power BI Web Multichannel Marketing Attribution Dashboard Template

This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Once it’s all connected you can then get an understanding…

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ppc planning template roas

Google Sheets PPC Planning Template for Google Ads, Facebook Ads, LinkedIn Ads, …

If you’re looking to adjust your media buys it pays out to simulate outcomes. This Google Sheets PPC Planning Template can help you with your media planning. Simply connect your marketing sources and get started. This template focuses on ROAS based outcomes.   During the current crisis many media buyers have to adjust media buys…

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excel channel mix overview

Excel Marketing Reporting Template for Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …

If Excel is your preferred reporting tool, do check out the Excel Marketing Reporting Template. If you’re buying media across channels, this template connects all of your data together into a single report. The standard template covers the most common channels and metrics. Modifying it to add additional channels is straightforward and doesn’t take you…

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March 2020 Release CRM App Attribution Media 1

Windsor.ai – March 2020 Release: Hubspot, Zoho, AdRoll, Branch.io connectors

In this release we cover three topics: Integration with additional CRM systems App attribution Media connectors Integration with additional CRM systems Connecting CRM with analytics data is still an abstract topic for many marketers. However, with increasing digital spendings it’s natural that attribution is getting more attention in the C-Suite. We have listened and developed…

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Multichannel Attribution

Microsoft Power BI Multichannel Marketing Attribution Dashboard Template

Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads Twitter Ads and understand their contribution to your marketing goals. It includes reporting on all channels on a Channel Groupings level to make it easy…

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marketing attribution a general overview

What is Marketing Attribution? Definition and Types of Models

Table of contents What is marketing attribution? Why attribution in marketing? Benefits of marketing attribution List of attribution models Single touchpoint models Multi touchpoint rule based models Algorithmic or data driven models Econometric models or media-mix modelling What is a touchpoint in marketing attribution? Goal and conversions Pitfalls and common mistakes Wrapping it up What…

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table definitions

Windsor.ai table definitions

Table of contents Overview Attributions and costs Conversions Overview In this article, you’ll be able to find information and answers to the data structure. After setting up our platform, you’ll have access to the data through a dashboard or through the API. Below, you’ll find all the tables, their columns and metrics we make available…

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november 2019 release windsorai

Windsor.ai – November 2019 Release: Google Analytics 360 View Through Conversions

Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…

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data studio multi touch attribution

Data Studio Multichannel Attribution Dashboard Template

Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels. This dashboard integrates with the following sources Google Ads Facebook Ads LinkedIn Ads Bing Ads   It includes reporting on all channels on a Channel Groupings level to make it easy to understand…

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Top 3 lead generation experiments

Top 3 Lead Generation Experiments

The world is changing at a pace faster than ever. Humans’ ability to adapt to technological change is increasing, but it is not keeping pace with the speed of scientific & technological innovation.   As Thomas Friedman notes in his book Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of…

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Attribution modelling

What is attribution modelling?

Here in this video we take a look at what is attribution modelling.   The video is quite basic but covers the basic aspects and also why attribution modelling is important.   Here we go more into the different models https://www.windsor.ai/list-of-attribution-models/ And here is wikipedia’s definition of attribution modelling: https://en.wikipedia.org/wiki/Attribution_(marketing) Though the definition there as…

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Club Med chooses Windsor.ai for machine-learning attribution modelling and optimisations after seeing ROI uplift of 34% during a pilot

Singapore, 24 October 2019 – Club Med, a company specialising in all-inclusive holidays, has selected attribution modelling and data integration company Windsor.ai to provide regional insights and optimisations after a successful pilot. The optimisations will cover 7 markets, including Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan. The decision to onboard additional countries onto the…

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how to evaluate retargeting vendors

How to evaluate your retargeting vendors?

Retargeting ads, also known as remarketing, are gaining momentum in the paid media arena. According to Baymard.com 69.57% of online purchases are abandoned at the shopping cart. Remarketing can be a strong influence to reengage and help to close the deal. The emphasis here is on the word help. From our experience, remarketing plays really…

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