We’re delighted to see windsor.ai on the new Swisscom AI startup map. Onwards and upwards!
Or alternatively: Why attribution modelling is important and how you can avoid wasting your advertising budget This true story is all too common: A medium sized e-commerce company was looking to increase their sales. They were already spending six figure amounts on Google AdWords, display and search campaigns. These Google Adwords campaigns were generating almost…Details
So many decisions; which one to make? You’ve integrated your data streams from your marketing channels. You have access to holistic raw data about the consumer interaction journey. But what attribution model are you going to use to base your decisions on the significance of each marketing channel? There are a number of…Details
With increasing competition, businesses strive hard to come up with the best techniques to reach sales goals and grow. Data integration of information from our marketing channels is one such approach. Many companies adopt various measures to keep things on track and manage data. They use many cloud applications to handle different business operations in…Details
A Markov graph illustrating probabilities of individuals interacting with certain channels proceeding to another channel or to a conversion, as output from Windsor.Ai Attribution Insights for a Switzerland-based company. Facebook and Google are significant in leading to a conversion, with Admeira and Tamedia relevant but not nearly as influential. Here at Windsor.ai, we are…Details
Betty Bossi chooses Windsor.ai for attribution modeling and customer journey insight and campaign optimisation. “We are thrilled to support Betty Bossi with attribution modelling and optimising user journeys and campaigns across the multiple touch points. We are excited that Betty Bossi is looking to use advanced methods like machine learning and algorithms like Markov Models for the…Details
If you read our “What to Focus on in Marketing Attribution”, you probably know what it is and how you can make the most of it. However, sometimes, we need more inspiration to get started with innovative things in life and bid adieu to the traditional ways that are of less importance. In this post,…Details
So you’ve managed to integrate data across your various analytics streams as well as from your offline customer relationship management (CRM) system. You want to extract Business Intelligence (BI) from it, but which dashboard system is best for you? Let’s find out, taking a look at the offerings from three different competitors: Tableau, Qlik, and…Details