What is the price of a click? Facebook says a click in Southeast Asia is $0.11, this however is not the true cost of a click as implied by the title. In “Clicks, Clicking Away to Obscurity” we concluded that there is a lack of direct correlation between clicks and the desired business action (conversion).…Details
At Windsor.ai, our team managed to talk with many leaders in Digital Marketing, whose companies are at different stages of data-driven decision making and implementation of Attribution Modelling. I would like to share our findings and the key challenges of four categories that have been observed: We don’t use attribution but we should get started…Details
We’re delighted to see windsor.ai on the new Swisscom AI startup map. Onwards and upwards!
Or alternatively: Why attribution modelling is important and how you can avoid wasting your advertising budget This true story is all too common: A medium sized e-commerce company was looking to increase their sales. They were already spending six figure amounts on Google AdWords, display and search campaigns. These Google Adwords campaigns were generating almost…Details
So many decisions; which one to make? You’ve integrated your data streams from your marketing channels. You have access to holistic raw data about the consumer interaction journey. But what attribution model are you going to use to base your decisions on the significance of each marketing channel? There are a number of…Details
With increasing competition, businesses strive hard to come up with the best techniques to reach sales goals and grow. Data integration of information from our marketing channels is one such approach. Many companies adopt various measures to keep things on track and manage data. They use many cloud applications to handle different business operations in…Details
A Markov graph illustrating probabilities of individuals interacting with certain channels proceeding to another channel or to a conversion, as output from Windsor.Ai Attribution Insights for a Switzerland-based company. Facebook and Google are significant in leading to a conversion, with Admeira and Tamedia relevant but not nearly as influential. Here at Windsor.ai, we are…Details