Supermetrics recently has this issue with Facebook Ads showing the message: Error: Facebook is currently having temporary issues with their API. We failed to fetch the requested data with an error “job failed”. We suggest trying smaller queries until Facebook resolves their issues or please try again later. We recently had many signups of new…
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To say that digital marketing is one of the fastest-growing industries would be an understatement. You must be aware of how fast the industry is growing – especially in the last few years. In the US alone, it was worth almost $43.5bn in 2020. The annual compound growth is estimated to be 18.2% until 2028. Now you…
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Google Analytics can provide a considerable amount of data that is useful for running an online business. But that data is raw and making the most of it can be a challenge. That’s why we highly recommend you connect Google Analytics to Power BI. You can do that easily with Windsor.ai. Just follow this easy…
DetailsTo make the most of your Shopify data, you need to know how to create API credentials for Shopify. Creating API credentials also protects data and ensures smooth integration. However, as opposed to other connectors, setting up a Windsor.ai connector is extremely simple. It can only be done via the Shopify App Store Just locate…
DetailsData-driven marketing is the method that optimizes message-media mix based on several data points. Marketer leverage to understand the following: What are the needs of the customers? What customer problem does their product solve? How can the product solve it? How do they frame the message, and through what media mix reach out to the…
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This guide covers known issues and limitations with getting the Windsor.ai data to Microsoft Power BI. You will find it useful, even if you use other connectors. You can integrate the data collected by Windsor.ai into the Microsoft Power BI visualization tool in more than one way. Windsor.ai users with their API Key and selected…
DetailsData transformation is the process of changing data from one format to another. It is a necessary step in data integration. It could include multiple activities like removing duplicates, converting data types, aggregating multiple sources, or more. Why transform data? One of the more common reasons to transform data is the comparison with data from…
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Google Data Studio is a feature-rich and powerful tool. However, most marketers use only a few features. A part of the reason is not many would have the time to explore all available options. Hence, we decided to put together Google Data Studio tips to help marketers and analysts. Also read: What is Google Data…
DetailsGoogle BigQuery is a Platform as a Service offering. It is commonly used by performance marketers to store their marketing information. Querying Google Sheets data in BigQuery helps access it. Connecting Google Sheets to BigQuery has become important for more than one reason. Here are a few: Data in BigQuery has become a source of…
DetailsWorking on Google Sheets, at times, we need to import data from one sheet to another. The simplest way to do it is to copy and paste. It works when you are dealing with a handful of rows and columns and the data is static. However, it isn’t the best way if you are working…
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Looking for the most appropriate social media marketing templates? You have come to the right place. A great template is one that makes your life easy. It takes the stress out of choosing metrics and is also easily customizable. Here we list hand-picked templates for Google Data Studio, Excel, and Power BI popular among…
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With Google Data Studio, you can build marketing reports and dashboards from any number of data sources. And there is no one perfect example. What data you include varies with your business and reporting needs. Google Data Studio equips you to build one the way you want it. However, the options could be overwhelming. If…
DetailsLoading historical data in Power BI helps draw rich marketing insights. However, you must know how to do it right. If you are an advertising agency or working with a marketing team at a large company, you must be familiar with Power BI’s challenge with high data volume. If the number of rows exceeds 10,000…
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Google Data Studio can help collate and analyze marketing data from all sources – Facebook, HubSpot, Instagram, and more. How is Google Data Studio better than spreadsheets? We all love spreadsheets; they make slicing and dicing of data so easy. You can play around with data, explore endless possibilities of filtering, sorting, analyzing scenarios,…
DetailsWhile Google Sheets is a good tool for small businesses, it does have its shortcomings. Connecting Google Sheets to Power BI, Tableau, or Google Data Studio can help overcome a few of its shortcomings. As a Google Sheets user, you would know how it falls short of data visualization options. Also, if you’ve ever tried…
DetailsIntroduction This post introduces pywindsorai, which can help you analyze your ad campaign performance over multiple channels simultaneously. Developers can use this tool to measure the performance of their campaigns, compare and contrast RoI between different marketing platforms. Being a Python library, they can then use this data directly with their favorite data analysis and…
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With our Power BI Amazon Overview Report template you can visualize your Amazon Seller Central / Amazon MWS data in Power BI. You only need to connect your data to Windsor.ai and enter your API Key given in the process of registration. You’ll have access to your Amazon MWS data and the whole process should…
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Wondering how to get your Amazon Seller Central / Amazon MWS data into Data Studio. This template will help you get it done. The insights are retrieved at an order level, which allows you to go really granular in your data analysis. The full list of supported metrics and dimensions is below. In case you…
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Use this Power BI Salesforce Overview Report template to visualize your Salesforce Contacts in Power BI in a few clicks. You’ll have access to all Salesforce data and the whole process should not take you more than 5 minutes. As a prerequisite to getting started you’ll need access to Salesforce. Please make sure that you…
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Use this HubSpot Overview Report template to visualize your HubSpot Contacts in Power BI in a few clicks. You’ll have access to all HubSpot data and the whole process should not take you more than 5 minutes. As a prerequisite to getting started you’ll need access to HubSpot. Please make sure that you have the necessary user…
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To get started Connect your marketing data to Windsor.ai here Register or login if you already have an account. 2. Important: For this dashboard to work, please make sure that you also connect a Google Analytics data set and select the goals you want to track. In case you are an e-commerce store, select…
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Are you working with Awin when it comes to affiliate marketing? We’ve developed a template and connector to connect Awin to Data Studio. Insights are retrieved at a publisher level so you can understand what publishers work best and which don’t. It works just as you would in the Awin dashboard just without swiching platforms.…
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This Facebook Ads Overview Report dashboard provides a simple one page overview of your paid Facebook activities. It visualises costs, impressions, actions, clicks. Calculated metrics such as CPC, CPM and cost per action are also provided. Overall there are more than 500 dimensions and metrics available which can be analysed on the following levels: Campaign…
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Our Multichannel Attribution Dashboard template provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels. We highly recommend you start with our free trial to understand it better. This dashboard integrates with the following sources Google Ads Facebook Ads LinkedIn Ads Bing Ads It includes reporting…
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This tutorial will help you to connect your Google Campaign Manager (DCM) Customer Journeys (Path to conversion reports) (Optional) Media costs, clicks, impressions into Windsor.ai. Customer journeys will be modelled using Windsor.ai’s data driven attribution. There are a few steps involved to get it up and running. Table of contents Creating a Windsor.ai account Granting…
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Microsoft Power BI Facebook Ads Report Dashboard Template Entirely Groomed Data Pipelines (channel) for Marketing unit. Try it for free>> Facebook Ads Facebook is the world’s ultimate prominent social chain, implemented with a supreme promoting network where billions of dollars are depleted yearly. Vendors like using Facebook Ads ads to influence and connect their marked…
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So you rely on data when making decisions, right? And you’ve heard of Supermetrics. Or maybe already use it. If no, Supermetrics helps to get all your marketing metrics in one place. It is the first step to make data-driven decisions. So you need to choose who’ll help you with this carefully. With all honesty,…
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This Facebook Ads vs Google Ads Report template for Power BI Desktop helps to visualize your performance data in one single place. If you are working for your agency, this template will help you to save time. The target audience for agencies is clients. For internal teams, this dashboard helps with a high-level overview of…
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Our Tableau Web Media Overview Report dashboard template gets and visualizes all of your marketing data in one dashboard. This dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data. Once it’s all connected…
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This Tableau Bing Ads Power BI Overview Dashboard Template visualizes your Bing Ads in Tableau. Dimensions and metrics visualized in this report are Source Campaign Clicks Impressions Spend CPC CPM It queries the data through our connector and makes it available in real-time. Follow the steps outlined below to get your data connection. …
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This Tableau Facebook Ads Report template lets you visualize your Facebook Ads using Tableau in a few clicks. Dimensions and metrics visualized in this report are adset name, cpc, ctr, cpm, campaign, clicks, spend, impressions, There is a list of close to 300 metrics and dimensions available once you start customizing the Tableau Facebook Ads…
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This Facebook Ads vs Google Ads Report template for Tableau Desktop helps to visualise your performance data in one single place. If you are working for your agency, this template will help you to save timeThe target audience for agencies is clients. For internal teams, this dashboard helps with a high-level overview of the marketing…
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Do you want to visualize your HubSpot CRM and Contacts data in Data Studio? This HubSpot CRM Overview Report will help you do exactly this. Using our HubSpot connector it fetches HubSpot contacts data in real time and visualises them for you. By default the dashboard uses the fields Lifecycle Stage, Email Address, First Name,…
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Are you struggling with manual downloads of your Amazon MWS reports? Is your reporting platform Power BI? If the answer to both of these questions is yes, what follows next is going to save you a lot of time. We’ll show how to connect Amazon MWS reports into Power BI with an always-on data feed.…
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Is Power BI the main tool in your reporting stack? If you need to get your HubSpot data connected, this is the right place to start. This article will guide you how you get your HubSpot data into Power BI for further analysis. You’ll have access to all HubSpot data and the whole process should…
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Comprehensive Power BI Facebook Ads Marketing Report Exploring a wide range of Facebook Ads metrics was always a challenge. Now, with this .pbix template, you can go deep into the data and discover the relationships between different conversion metrics. When you connect your data and apply your API Key, you can start analyzing your data.…
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Try our Facebook Ads ROAS Power BI Desktop Report This .pibx template will let you explore the data once you connect your data and apply your API Key. If you are an advanced Power BI user, using this format, you can explore the data in more detail. This Facebook Ads ROAS Power BI Report template…
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This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Connect your data for free trial >> Once it’s all…
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Our Google Ads vs. Facebook Ads Dashboard Template for Google Data Studio helps you to get a simple one page overview how Google Ads and Facebook Ads perform. Data from Google Analytics is blended with the costs from Google Ads and Facebook Ads. The dashboard provides insights on a channel and campaign level. You can…
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Are you a marketer who uses Google Sheets? Connecting Facebook Ads to Google Sheets allows you to create reports, transform and blend data or pass them on to other platforms like Google Data Studio. This article covers getting automatically refreshed Facebook Ads data into Google Sheets. This includes but is not limited to conversion metrics…
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Having fresh Facebook Ads in Power BI is very useful. Especially in case you are investing heavily into Facebook and Power BI is your central reporting platform. In this article we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes and you can choose between >200 different…
DetailsWe all know – content marketing is one of Google Analytics’ most costly and untracked marketing forms. One word comes to mind, if you find subjects like your audience, look for them meticulously and write the report – pricey. And this even does not involve SEO and promotion, both of which need to be well…
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Do you want to get all your Pinterest Ads data into Google Data Studio? This dashboard template, which includes a connector, will do exactly this. It connects to Pinterest Ads and retrieves all your data in real time. The available dimensions and metrics are listed here Dimension/Metric Description Clicks Number of times that your Pinterest…
Details10 popular reasons to use Google Data Studio It is easy to exchange reports Just as in Google Docs, by giving you a link, you can conveniently share your Google Data Studio report with anyone. You can set browsing and editing authorizations for individuals as in Google Docs. No local software is required for you to…
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Cover your marketing statistics in an uncomplicated spreadsheet? Our marketing dashboard template endeavors visual and rapid illustrations that can minimize time and cultivate performance. Excel Google Search Report Dashboard Template Highlights You can download the sales dashboard template in Microsoft Excel and Google Sheets composition. You can also utilize the template by…
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To effectively use any platform and LinkedIn Ads, you need first to understand your marketing goals and then understand the data, by using this LinkedIn Ads Overview Report template. You should know each measured quantity and how they interact with each other. Using the simple LinkedIn Ads overview Report Template, you can start to study…
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For visualizing your Microsoft Bing Ads, you can now use the Excel Bing Ads Overview Report Template. Using the Bing Ads Overview Report template, you can create charts for the Bing Ads in Excel in just a few clicks. In this template, we are using these metrics: Source Campaign Clicks Impressions Spend CPC CMP,…
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If Excel is your preferred reporting tool, do check out the Excel Facebook Ads Overview Report Template. This Facebook Ads Overview Report template helps you to visualise your Facebook Ads into Excel in a few clicks. Dimensions and metrics visualised in this report are Source Campaign Adset Name Clicks Impressions Spend Cost per conversion as…
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This Power BI LinkedIn Ads Report Dashboard Template helps you to visualize your LinkedIn Ads into Power BI in a few clicks. Dimensions and metrics visualized in this report are Campaign Clicks Impressions Spend CPC CPM Likes Reactions Total Engagements It queries the data through our connector and makes it available in real-time. Follow the…
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Singapore, 06 December 2020 – Photobook Worldwide, an e-commerce business that provides a unique experience in preserving meaningful memories through fully customizable premium printed photo albums choses Windsor.ai to automate their data pipelines. Established in 2005 in Malaysia, Photobook Worldwide currently hold offices in Australia, Canada, Malaysia, Thailand, Indonesia, and the Philippines serving over 100…
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This Bing Ads Power BI Report Dashboard Template helps you to visualize your Bing Ads into Power BI in a few clicks. Dimensions and metrics visualized in this report are Date Campaign Clicks Impressions Spend Conversions Revenue It queries the data through our connector and makes it available in real-time. Follow the steps outlined…
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Automate your data extraction with Windsor.ai API Immediately extract your marketing statistics and feed it into Power BI, Tableau, Looker, Qlik, or any other Business intelligence ( BI ) tool, the database that backs CSV inputs or JSON . with just a few clicks you can Connect to any of the 50+ supported…
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Bringing all marketing data in one place is a must for any modern marketers. With the amount of money being spent online and the unprecedented transparency digital platforms allow, it’s still strange that not many companies bring all their data together. Explaining data pipelines to your relatives or friends (not from data or marketing related…
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The Comprehensive Reference To Marketing Reporting For Digital Marketers, Including Tools, Templates, Dashboards, and Software Marketing is the art of spreading information to attract new customers. War is ninety percent information. Napoleon Bonaparte, French Military and Political Leader Measuring information is impacting sales is where marketing reporting comes into play. In this article, we’re going…
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Do you have many returns or cancellations on your ecommerce transactions? This is a very common pattern in most of Europe and parts of Asia. Your ecommerce platform (Shopify, Magento, …) will likely tell you a different story than Google Analytics Ecommerce. You are not alone with this challenge. We receive many questions on…
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Is BigQuery part of your data stack? If yes, this tutorial will guide you on how to set up your automated data pipelines. Google has great support for it’s own products but in 99% of all cases, you have other platforms on your marketing stack. In this article/youtube tutorial we will guide you how to…
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Do you want to get all your performance marketing, CRM and analytics data visualised in Excel? To get there without spending too much of your time copy/pasting data, the instructions below will help you to set up your automated data-pipelines. You can connect to all the most commonly used platforms on the market Google…
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Do you want to connect and visualize your Salesforce data in Google Data Studio? This template (including the connector) will help you with this. It connects to Salesforce via API and retrieves all your contacts data in no time. The dashboard here helps you to look at contact metrics over time. If you would like…
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Are you buying media via Google Display & Video 360, DV 360 (formerly known as DoubleClick Bid Manager, DBM)? This dashboard gets you started with visualising DV 360 reports quickly. Simply connect your DV360 account and get insight on how your video, display, TV and audio advertising is performing. The default dashboard comes with a…
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This Google Search Console Report template helps you to visualize your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real-time. Follow the…
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Are you buying media on Snapchat Ads and creating reports in Data Studio? The template here helps you to pull and viusalize your Snapchat Ads data in Google Data Studio. The insights here are retrieved at a campaign level and the following dimensions are available: Campaign Name Click Count Amount Spent Impression Count Swipe-Up Count…
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This Media and SEO Overview Report dashboard template fetches all of your advertising data and then visualizes it in a single view. It has two pages, one with the Media Overview, which helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics)…
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In case you have not tried it yet, Calendly has a great Google Analytics integration. It does the job well for basic goal tracking requirements. The setup is pretty much one click. While working with a client who is using our attribution platform I discovered that attribution is quite hard to do with this…
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If you are a modern marketer, you make decisions based on data. With data in performance marketing the problem is that it’s fragmented. Chances are that you are wasting a lot of valuable time on manual data aggregation. This is not exactly time well spent. The fact that each platform (Google Ads, Facebook…
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The Twitter Ads Overview report allows you to connect to and visualize your Twitter Ads data in Google Data Studio. To get your own Twitter Ads account connected, simply follow the instructions below. The process to get it up and running should not take more than 5 minutes. You will need to have access to…
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This Stripe Overview Report helps you to visualize your revenue data from Stripe. It directly connects to Stripe via API and load all your transaction information. By default the dashboard visualises transaction data such as transaction ID, fees and dates. If you customize the dashboard you can start using the following dimensions: Transaction ID Transaction…
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Google Analytics does not allow you to store any personally identifiable information. CRM systems often allow last-click tracking using UTM or their own parameters. This situation leaves marketers with siloed data. On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing…
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With the Stripe connector you can easily import and match all your revenue data and understand the impact of your marketing spend to revenue and customer lifetime value To get started you will need to follow the steps below: Create a token in Stripe Log in to your Stripe account, head to Developers > API…
DetailsGoogle Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to the business intelligence tool here) that allows you to create interactive dashboards and beautiful customized reporting. Most of the features of Google Data Studio are easy to use, and allow for easy…
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The best approach to implement your marketing data into Google Data Studio Develop cross-channel interactive reports with the Google Data Studio by incorporating Facebook, HubSpot, Instagram, and countless information. Establish your worth with a dashboard Spreadsheets are ideal for ad hoc data crunching and analysis, but your results are not pleasant to present to non-marketers.…
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Utilising Facebook Ads data helps in marketing decision making. If you are setting up a data warehouse on BigQuery and you are advertising on Facebook it makes sense to stream all your data from Facebook Ads to BigQuery. Connecting all this data is what we cover in this article. Overview Facebooks Ads Insights platform provides…
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Google Data Studio is growing rapidly. This is for a good reason: It’s free and it’s easy to share examples and templates. Of course it helps that Google is now pushing it as one of their most important apps with just recently embedding Google Data Studio reports into Google Analytics itself. The growth is not…
DetailsGCLID’s by default are not available in Google Analytics. We had many clients wanting to store GCLID’s into a custom dimensions in Google Analytics. There are multiple ways of doing this but the easiest way is using Google Tag Manager. Check out our how to and learn how to do it in 5 minutes. Using…
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This Bing Ads Overview Report will help you to get started with visualizing your Bing Ads (Microsoft Ads) data. To get started just follow the instructions below and install the connector and then copy the dashboard. The whole process should not take more than 5 minutes. Before you start please make sure that your current…
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AppNexus helps marketers to serve ads and measure performance. Having cost, impression, click and conversion information in one place helps to reduce the time needed to get to insights. To get all your AppNexus data into Google Data Studio you will need to connect your AppNexus data and then build a report. This template can…
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PPC report templates: Best free performance marketing reports for Google sheets At Windsor.ai, we strive to make marketing reporting as effortless as possible for our users. In this post, we will discuss the best reporting templates for Google Sheets. If you’re looking to adjust your media buys it pays out to simulate outcomes. This…
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Our Multichannel Attribution template for Tableau Desktop visualises a standard Windsor.ai data set. The target audience for agencies are clients. For internal teams this dashboard helps with a high-level overview of the marketing performance. To get more granular data, additional columns can be loaded. By default, the template contains paid and non-paid data and contains…
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Tableau is widely used for data visualization. To get your Google Analytics, Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads to Tableau is easy. Depending on your set up you work with a set of spreadsheets or database tables. Using a service like what I describe below is a good alternative to get started fast…
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LinkedIn is one of the most useful advertising channels for B2B companies. Are you currently running LinkedIn Advertising and would like to report it together with the rest of your marketing outcomes? Our Data Studio LinkedIn Ads Overview Report makes exactly this possible within a few clicks. Simply connect your LinkedIn Ads account and connect…
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Are you buying media on AdRoll and would like to visualise your AdRoll data in Google Data Studio? Our Data Studio AdRoll Ads Overview Report will be useful. You will need to connect your AdRoll data using our connector. Once this is done you can simply copy our template and start customising it to your…
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Our Data Studio TikTok Ads Overview Report dashboard helps you to visualize and customize your TikTok Ads performance data. Simply authenticate the connector and get started in a few clicks. All dimensions and metrics which are available in TikTok Ads reporting interface can be used in the TikTok Ads Data Source. By default, the template…
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Our Data Studio Criteo Overview Report dashboard helps you to visualize your Criteo performance reporting data in Data Studio. The setup is done in a few clicks. You can query all the available dimensions you have available in Criteo. The standard template comes with impressions, costs, post-click conversions and CTRs on a campaign level. The…
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Getting website tagging done in the right way is not easy. If you have managed Google Ads campaigns before, it is likely that you are familiar with this topic. The decision to use UTM Tagging vs. Google Ads Auto-Tagging is not a simple one. Auto-tagging is a feature which helps to track and optimise Google…
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Free digital marketing reporting templates for Microsoft Excel If you are looking to create engaging marketing reports in excel, Windsor.ai for Excel can prove to be a convenient tool to collect data from all popular marketing platforms like Facebook, Google Analytics, Google Ads, and many other similar sources into Excel in just a few clicks.…
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The best part of Google Data Studio is that it allows you to build any type of marketing report or dashboard. However, getting started may be tricky sometimes because of the number of data points available. Hence, you may start with a ready-made template. Here we will discuss Data Studio SEO reports. If you want to…
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Trying to stay on top of all your marketing spendings can be a daunting task. Especially when you advertise on many channels it often involves manual work. This Google Sheets Budget Pacing Template will help you save a lot of time. You can easily connect data from any platform we support and see what requires…
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First, we’d just like to give a quick nod to the team at Datorama. They have built a great product to help businesses be more data-driven. If you’re here because you’re evaluating Datorama, or looking for Datorama alternatives you’re already doing the right thing: Choosing a product that will help you increase your marketing performance.…
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Are you interested in understanding the true performance of your marketing channels? You will need to look beyond last click attribution. People make passionate arguments about first or last click attribution. When it’s my budget and company on the line, I go with the data and science every time. — Bill Macaitis, former Slack CMO…
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Our Data Studio Facebook Ads E-commerce Dashboard Template dashboard provides a 3 page report which helps you to get a complete overview of all your Google Analytics and Facebook data. This dashboard integrates with the following data sources: Google Analytics Google Ads Facebook Ads To start using it: Copy the Dashboard For the New Data…
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As a best practice, performance marketers should always tag Facebook traffic to measure the campaign ROAS/CPA in Google Analytics. When you rely solely on the Facebook Pixel for conversion information, you are assuming that Facebook provides unbiased and complete data. Since advertisers tend to show themselves in the best light, it is a smart idea…
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Ever wondered which and how many touch-points the leads in your CRM systems had with your brand before filling out a form? CRM Attribution Our B2B Attribution dashboard helps B2B marketers to understand the entire customer journey across Analytics and CRM data. Simply start and connect the data of both systems. To understand…
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You’re relying on data when it comes to making marketing decisions? Not a bad choice. You probably heard of Adverity or might already use it. If not, Adveritys Datatap platform helps to get all your marketing data in one place and helps you visualise it. Getting the data in one place is the first step…
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In this release we cover three topics: Integration with additional CRM systems App attribution Media connectors Integration with additional CRM systems Connecting CRM with analytics data is still an abstract topic for many marketers. However, with increasing digital spendings it’s natural that attribution is getting more attention in the C-Suite. We have listened and developed…
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Our Power BI Multichannel Marketing Attribution Dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads Twitter Ads and understand their contribution to your marketing goals. It includes reporting on all channels on a Channel Groupings level to…
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Advanced Google Analytics users will have experienced sampling before. Especially when it comes to working with custom dimensions. What are the ways to avoid Google Analytics Sampling In Data Studios? Sampling is one of the biggest obstructions that most data analysts and marketers have to deal with. Google Analytics, although a great tool for…
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Marketing attribution is not easy. For businesses selling B2B, it’s even harder. Multiple people are involved in decisions and are part of a buying journey. To make the right decisions all their touchpoints have to be captured and analysed. In this article, we’ll cover: An overview of what B2B marketing attribution is Types of…
DetailsHere was the recording of our webinar from 30:th of January.
Table of contents What is marketing attribution? Why attribution in marketing? Benefits of marketing attribution List of attribution models Single touchpoint models Multi touchpoint rule based models Algorithmic or data driven models Econometric models or media-mix modelling What is a touchpoint in marketing attribution? Goal and conversions Pitfalls and common mistakes Wrapping it up What…
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Table of contents Overview Attributions and costs Conversions Overview In this article, you’ll be able to find information and answers to the data structure. After setting up our platform, you’ll have access to the data through a dashboard or through the API. Below, you’ll find all the tables, their columns and metrics we make available…
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