March 2020 Release CRM App Attribution Media 1 – March 2020 Release: Hubspot, Zoho, AdRoll, connectors

In this release we cover three topics: Integration with additional CRM systems App attribution Media connectors Integration with additional CRM systems Connecting CRM with analytics data is still an abstract topic for many marketers. However, with increasing digital spendings it’s natural that attribution is getting more attention in the C-Suite. We have listened and developed…

powerbi multi channel attribution dashboard

Microsoft Power BI Multichannel Marketing Attribution Dashboard Template

Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads and understand their contribution to your marketings goals. It includes reporting on all channels on a Channel Groupings level to make it easy to understand…

table definitions table definitions

Table of contents Overview Attributions and costs Conversions Overview In this article, you’ll be able to find information and answers to the data structure. After setting up our platform, you’ll have access to the data through a dashboard or through the API. Below, you’ll find all the tables, their columns and metrics we make available…

November 2019 Release Google Analytics 360 View Through Conversions 1 – November 2019 Release: Google Analytics 360 View Through Conversions

Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…

Post view conversion 2

Post-View and Post-Click in Attribution: An Overview

{“@context”:””,”@type”:”FAQPage”,”mainEntity”:[{“@type”:”Question”,”name”:”What is a post view conversion?”,”acceptedAnswer”:[{“@type”:”Answer”,”text”:”With post-view conversions, as the name suggests, not just the click but also the views a user has in the specified lookback window get a part of the credit for the conversion. Most of the advertisers who advertise on multiple channels will have video and social media as part of…

Top 3 lead generation experiments

Top 3 Lead Generation Experiments

The world is changing at a pace faster than ever. Humans’ ability to adapt to technological change is increasing, but it is not keeping pace with the speed of scientific & technological innovation.   As Thomas Friedman notes in his book Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of…

Attribution modelling

What is attribution modelling?

Here in this video we take a look at what is attribution modelling.   The video is quite basic but covers the basic aspects and also why attribution modelling is important.   Here we go more into the different models And here is wikipedia’s definition of attribution modelling: Though the definition there as…


Club Med chooses for machine-learning attribution modelling and optimisations after seeing ROI uplift of 34% during a pilot

Singapore, 24 October 2019 – Club Med, a company specialising in all-inclusive holidays, has selected attribution modelling and data integration company to provide regional insights and optimisations after a successful pilot. The optimisations will cover 7 markets, including Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan. The decision to onboard additional countries onto the…


How to evaluate your retargeting vendors?

Retargeting ads, also known as remarketing, are gaining momentum in the paid media arena. According to 69.57% of online purchases are abandoned at the shopping cart. Remarketing can be a strong influence to reengage and help to close the deal. The emphasis here is on the word help. From our experience, remarketing plays really…

Billiger de logo.svg api and advanced customer journey analysis

  Price-comparison sites like, and can be very profitable marketing channels. This is true especially in e-commerce, but also some other competitive industries. The api is not necessarily required even though it helps with optimisations and automating the data-flows. The attribution modelling and measuring the marketing ROAS based on multi-touch attribution…


API documentation API query documentation   Quite many of our users have been asking about visualising data in Data Studio, PowerBI or Tableau. Some also asked to be able to pull data into R or Python. We are therefore publishing an API to support connectivity into any tool. Later we will also support not only pulling data…


How to benefit from marketing attribution

Marketing attribution is surfacing in marketing discussions more and more. Marketing attribution arrives with the promise of solving an old problem. How to know which half of the marketing budget is wasted. It was famously John Wanamaker who coined the phrase first. However, marketing attribution is complicated. Attribution is not complicated because of the algorithms…


How to optimize your PPC marketing

That is something quite many of us would like to do. CPC’s get more expensive constantly so therefore getting the most out of the budget is important. For those interested in more background on PPC marketing: Google is getting quite smart about understanding what kind of clicks are valuable to the user (=the searcher…

salesforce crm to google analytics online offline customer journey

Connecting Salesforce CRM to Google Analytics

Salesforce, without mincing words, is one of the best (if not the best) customer relationship management platforms used by CRM experts the world over. Its importance in the overall improvement in customer service, creating efficiency, managing database, fostering better communication with clients and other well-documented benefits cannot be overlooked. On the other hand, Google Analytics…

Windsor.AI is in the list of top 15 the most important Marketing Attribution Vendors

Windsor.AI: A Top Marketing Attribution Vendors

Research and Markets has named Windsor.AI as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide. This list is based on an in-depth competitive analysis of key players in the marketing attribution software market which looks into their company profiles, recent developments, and key marketing strategies. With the growing number of marketing…

essential Marketing Performance Terms

The Marketing Performance Glossary

With the passage of time and advancement in business technology, digital marketing services are becoming the forefront channel for businesses to promote themselves and acquire new customer’s. From a small 15 person company to enterprises with over 5000 employees, digital marketing has become ever essential. As digital marketing continues to introduce new terms as a…


Automatically Optimise Ads Bids, with our Google Ads Bids Optimiser has been successfully providing data-driven insights on good-performing vs. bad-performing campaigns for enterprises globally. Our attribution modelling software utilizes advanced Machine Learning (ML) and AI (Artificial Intelligence) algorithms to scour heaps of marketing big data to uncover real marketing intelligence. With our growing user-base and need for automating the bid optimisation processes, we have…


How we made 40 000 000 CHF more in profit than Siroop

The performance marketing and attribution modelling startup I founded likely made 40 million CHF more in profit than Siroop in its first year. As you maybe heard Siroop is now being folded into microspot:   This isn’t because we did anything particularly remarkable.   Typically our clients improve their marketing ROI 15% or more. We focused on…


On Wasting $520 000 on Advertising and the Importance of Attribution Modelling

Or alternatively: Why attribution modelling is important and how you can avoid wasting your  advertising budget   This true story is all too common: A medium sized e-commerce company was looking to increase their sales. They were already spending six figure amounts on Google AdWords, display and search campaigns. These Google Adwords campaigns were generating almost…


Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance

A Markov graph illustrating probabilities of individuals interacting with certain channels proceeding to another channel or to a conversion, as output from Windsor.Ai Attribution Insights for a Switzerland-based company. Facebook and Google are significant in leading to a conversion, with Admeira and Tamedia relevant but not nearly as influential.   Here at, we are…


Betty Bossi chooses for marketing attribution modelling and budget optimisation

Betty Bossi chooses for attribution modeling and customer journey insight and campaign optimisation. “We are thrilled to support Betty Bossi with attribution modelling and optimising user journeys and campaigns across the multiple touch points. We are excited that Betty Bossi is looking to use advanced methods like machine learning and algorithms like Markov Models for the…


Tableau vs Qlik vs Looker: which tools are right for your Business Intelligence dashboard needs?

So you’ve managed to integrate data across your various analytics streams as well as from your offline customer relationship management (CRM) system. You want to extract Business Intelligence (BI) from it, but which dashboard system is best for you? Let’s find out, taking a look at the offerings from three different competitors: Tableau, Qlik, and…

Connecting the Online and Offline Customer Journeys

Complete the Circle: Connecting the Online and Offline Customer Journeys

Got a mature analytics platform? Great! Have a physical store where customers interact with your business face-to-face? Excellent!   But are you connecting those experiences together?   Let’s put the two halves together!   You can’t get a comprehensive view of your relationship with your customers without tying together the offline and online streams together…


Case study: How leading digital agency P+SBD connected all data sources to a real-time Tableau dashboard

About the Company P+SBD is a leading digital marketing agency headquartered in Finland. The company focuses on information technology and data to create compelling marketing strategies for other business and maximize returns on marketing investments. P+SBD has a number of high-profile clients, including Finland University.   The Problem P+SBD wanted to unify their data streams with…