The New Year has just begun and if you are still working around old PPC strategies, then it’s time for you to add some latest ones to your list. After all, you got to become the PPC master and make the most out of your campaigns in 2019. Many businesses use PPC management software to…
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Marketers globally have many options at their hand to promote and acquire traffic and sales for a business. They can have up to 100 different tactics to add to their marketing processes. On an average, a marketer uses more than 15 different tactics to promote their products. Not to mention that for enterprises,…
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Where digital marketing has completely changed the dynamics of marketing and advertising in the past few years, there are some serious challenges that have been brought out in the digital marketing world. Many of these challenges are widely considered as the measurement or tracking issue rather than the marketing performance issue. In order to solve…
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It is extremely tough to identify marketing channels where you can put more efforts for getting desired results and stop working on those channels that are killing your marketing budget. But, with the help of attribution modeling, you can discover all those hidden marketing campaigns and touch-points that can effectively boost the revenue of the…
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It is quite helpful to have expertise in handling attribution modeling as a successful marketer because it will help you identify the areas where you should spend and not spend your marketing budget. However, sometimes, lack of knowledge becomes an issue and instead of revealing the truth, marketers start to make guesses regarding attribution modeling.…
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With the passage of time and advancement in business technology, digital marketing services are becoming the forefront channel for businesses to promote themselves and acquire new customer’s. From a small 15 person company to enterprises with over 5000 employees, digital marketing has become ever essential. As digital marketing continues to introduce new terms as a…
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Finding a good media marketing and advertising agency in a place like Singapore might seem easy (because it’s a very small country) but in reality, it’s difficult. Being in a small country, the marketing agencies might be a handful, but similarly there references would be too. When looking for advertising agencies in Singapore and digital…
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Key Performance Metrics lays the foundation of any effective PPC marketing campaign. However, a large number of businesses don’t give much importance to all those metrics that can assist them in tracking the failure or success of their PPC investments. They focus on other complicated factors to measure the impact of their PPC marketing which…
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Windsor.ai has been successfully providing data-driven insights on good-performing vs. bad-performing campaigns for enterprises globally. Our attribution modelling software utilizes advanced Machine Learning (ML) and AI (Artificial Intelligence) algorithms to scour heaps of marketing big data to uncover real marketing intelligence. With our growing user-base and need for automating the bid optimisation processes, we have…
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Don’t worry; you’re not the first person who’s asked themselves this question: “How do I measure how effective my TV advertising is?” This question has come up frequently among marketers recently, as all advertising is now being quantified. Every marketer wants to know exactly how well their marketing is doing – and that’s a good…
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