Loading historical data in Power BI helps draw rich marketing insights. However, you must know how to do it right. If you are an advertising agency or working with a marketing team at a large company, you must be familiar with Power BI’s challenge with high data volume. If the number of rows exceeds 10,000…
Details
Google Data Studio can help collate and analyze marketing data from all sources – Facebook, HubSpot, Instagram, and more. How is Google Data Studio better than spreadsheets? We all love spreadsheets; they make slicing and dicing of data so easy. You can play around with data, explore endless possibilities of filtering, sorting, analyzing scenarios,…
DetailsWhile Google Sheets is a good tool for small businesses, it does have its shortcomings. Connecting Google Sheets to Power BI, Tableau, or Google Data Studio can help overcome a few of its shortcomings. As a Google Sheets user, you would know how it falls short of data visualization options. Also, if you’ve ever tried…
DetailsIntroduction This post introduces pywindsorai, which can help you analyze your ad campaign performance over multiple channels simultaneously. Developers can use this tool to measure the performance of their campaigns, compare and contrast RoI between different marketing platforms. Being a Python library, they can then use this data directly with their favorite data analysis and…
Details
With our Power BI Amazon Overview Report template you can visualize your Amazon Seller Central / Amazon MWS data in Power BI. You only need to connect your data to Windsor.ai and enter your API Key given in the process of registration. You’ll have access to your Amazon MWS data and the whole process should…
Details
Wondering how to get your Amazon Seller Central / Amazon MWS data into Data Studio. This template will help you get it done. The insights are retrieved at an order level, which allows you to go really granular in your data analysis. The full list of supported metrics and dimensions is below. In case you…
Details
Use this Power BI Salesforce Overview Report template to visualize your Salesforce Contacts in Power BI in a few clicks. You’ll have access to all Salesforce data and the whole process should not take you more than 5 minutes. As a prerequisite to getting started you’ll need access to Salesforce. Please make sure that you…
Details
Use this HubSpot Overview Report template to visualize your HubSpot Contacts in Power BI in a few clicks. You’ll have access to all HubSpot data and the whole process should not take you more than 5 minutes. As a prerequisite to getting started you’ll need access to HubSpot. Please make sure that you have the necessary user…
Details
To get started Connect your marketing data to Windsor.ai here Register or login if you already have an account. 2. Important: For this dashboard to work, please make sure that you also connect a Google Analytics data set and select the goals you want to track. In case you are an e-commerce store, select…
Details
Are you working with Awin when it comes to affiliate marketing? We’ve developed a template and connector to connect Awin to Data Studio. Insights are retrieved at a publisher level so you can understand what publishers work best and which don’t. It works just as you would in the Awin dashboard just without swiching platforms.…
Details
This Facebook Ads Overview Report dashboard provides a simple one page overview of your paid Facebook activities. It visualises costs, impressions, actions, clicks. Calculated metrics such as CPC, CPM and cost per action are also provided. Overall there are more than 500 dimensions and metrics available which can be analysed on the following levels: Campaign…
Details
Our Multichannel Attribution Dashboard template provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels. This dashboard integrates with the following sources Google Ads Facebook Ads LinkedIn Ads Bing Ads It includes reporting on all channels on a Channel Groupings level to make it easy to…
Details
This tutorial will help you to connect your Google Campaign Manager (DCM) Customer Journeys (Path to conversion reports) (Optional) Media costs, clicks, impressions into Windsor.ai. Customer journeys will be modelled using Windsor.ai’s data driven attribution. There are a few steps involved to get it up and running. Table of contents Creating a Windsor.ai account Granting…
Details
This Facebook Ads Overview Report template helps you to visualise your Facebook Ads performance in Power BI in a few clicks. The metrics, dimensions and breakdowns used in this report are: Dimensions Campaigns Ad set Breakdowns Country Age Gender Objective Device Publisher (Facebook, Instagram, Audience Network, …) Metrics Cost CPM Impressions Clicks (all) CTR…
Details
So you rely on data when making decisions, right? And you’ve heard of Supermetrics. Or maybe already use it. If no, Supermetrics helps to get all your marketing metrics in one place. It is the first step to make data-driven decisions. So you need to choose who’ll help you with this carefully. With all honesty,…
Details
This Facebook Ads vs Google Ads Report template for Power BI Desktop helps to visualize your performance data in one single place. If you are working for your agency, this template will help you to save time. The target audience for agencies is clients. For internal teams, this dashboard helps with a high-level overview of…
Details
Our Tableau Web Media Overview Report dashboard template gets and visualizes all of your marketing data in one dashboard. This dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data. Once it’s all connected…
Details
This Tableau Bing Ads Power BI Overview Dashboard Template visualizes your Bing Ads in Tableau. Dimensions and metrics visualized in this report are Source Campaign Clicks Impressions Spend CPC CPM It queries the data through our connector and makes it available in real-time. Follow the steps outlined below to get your data connection. …
Details
This Tableau Facebook Ads Report template lets you visualize your Facebook Ads using Tableau in a few clicks. Dimensions and metrics visualized in this report are adset name, cpc, ctr, cpm, campaign, clicks, spend, impressions, There is a list of close to 300 metrics and dimensions available once you start customizing the Tableau Facebook Ads…
Details
This Facebook Ads vs Google Ads Report template for Tableau Desktop helps to visualise your performance data in one single place. If you are working for your agency, this template will help you to save timeThe target audience for agencies is clients. For internal teams, this dashboard helps with a high-level overview of the marketing…
Details
Do you want to visualize your HubSpot CRM and Contacts data in Data Studio? This HubSpot CRM Overview Report will help you do exactly this. Using our HubSpot connector it fetches HubSpot contacts data in real time and visualises them for you. By default the dashboard uses the fields Lifecycle Stage, Email Address, First Name,…
Details
Are you struggling with manual downloads of your Amazon MWS reports? Is your reporting platform Power BI? If the answer to both of these questions is yes, what follows next is going to save you a lot of time. We’ll show how to connect Amazon MWS reports into Power BI with an always-on data feed.…
Details
Is Power BI the main tool in your reporting stack? If you need to get your HubSpot data connected, this is the right place to start. This article will guide you how you get your HubSpot data into Power BI for further analysis. You’ll have access to all HubSpot data and the whole process should…
Details
Comprehensive Power BI Facebook Ads Marketing Report Exploring a wide range of Facebook Ads metrics was always a challenge. Now, with this .pbix template, you can go deep into the data and discover the relationships between different conversion metrics. When you connect your data and apply your API Key, you can start analyzing your data.…
Details
Try our Facebook Ads ROAS Power BI Desktop Report This .pibx template will let you explore the data once you connect your data and apply your API Key. If you are an advanced Power BI user, using this format, you can explore the data in more detail. This Facebook Ads ROAS Power BI Report template…
Details
This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data from: Facebook Ads Google Ads LinkedIn Ads Bing (Microsoft) Ads Once it’s all connected you can then get an understanding…
Details
Data Studio Templates in 2021 – Report Gallery If you’re looking at visualising your marketing data Google Data Studio offers most your basic needs for dashboarding out of the box. It is also very easy to get started (even for beginners). Google Data Studio Templates: Benefits Digital marketing can be a tedious task in…
Details
Our Google Ads vs. Facebook Ads Dashboard Template for Google Data Studio helps you to get a simple one page overview how Google Ads and Facebook Ads perform. Data from Google Analytics is blended with the costs from Google Ads and Facebook Ads. The dashboard provides insights on a channel and campaign level. You can…
Details
Are you a marketer living in Google Sheets? Connecting Facebook Ads to Google Sheets allows you to create reports, transform and blend data or pass them on to other platforms like Google Data Studio. This article covers getting automatically refreshed Facebook Ads data into Google Sheets. This includes but is not limited conversion metrics (including…
Details
Having fresh Facebook Ads in Power BI is very useful. Especially in case you are investing heavily into Facebook and Power BI is your central reporting platform. In this article we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes and you can choose between >200 different…
DetailsWe all know – content marketing is one of Google Analytics’ most costly and untracked marketing forms. One word comes to mind, if you find subjects like your audience, look for them meticulously and write the report – pricey. And this even does not involve SEO and promotion, both of which need to be well…
Details
Do you want to get all your Pinterest Ads data into Google Data Studio? This dashboard template, which includes a connector, will do exactly this. It connects to Pinterest Ads and retrieves all your data in real time. The available dimensions and metrics are listed here Dimension/Metric Description Clicks Number of times that your Pinterest…
Details10 popular reasons to use Google Data Studio It is easy to exchange reports Just as in Google Docs, by giving you a link, you can conveniently share your Google Data Studio report with anyone. You can set browsing and editing authorizations for individuals as in Google Docs. No local software is required for you to…
Details
This Excel Google Search Report Dashboard Template is ideal for Business owners, SEO specialists, and marketers alike. If you are focused on online marketing, Search Console will monitor your website traffic so that you can optimize your ranking and make decisions about the appearance of your site’s search results. Using the Excel Google Search Report…
Details
To effectively use any platform and LinkedIn Ads, you need first to understand your marketing goals and then understand the data, by using this LinkedIn Ads Overview Report template. You should know each measured quantity and how they interact with each other. Using the simple LinkedIn Ads overview Report Template, you can start to study…
Details
For visualizing your Microsoft Bing Ads, you can now use the Excel Bing Ads Overview Report Template. Using the Bing Ads Overview Report template, you can create charts for the Bing Ads in Excel in just a few clicks. In this template, we are using these metrics: Source Campaign Clicks Impressions Spend CPC CMP,…
Details
If Excel is your preferred reporting tool, do check out the Excel Facebook Ads Overview Report Template. This Facebook Ads Overview Report template helps you to visualise your Facebook Ads into Excel in a few clicks. Dimensions and metrics visualised in this report are Source Campaign Adset Name Clicks Impressions Spend Cost per conversion as…
Details
This Power BI LinkedIn Ads Report Dashboard Template helps you to visualize your LinkedIn Ads into Power BI in a few clicks. Dimensions and metrics visualized in this report are Campaign Clicks Impressions Spend CPC CPM Likes Reactions Total Engagements It queries the data through our connector and makes it available in real-time. Follow the…
Details
Singapore, 06 December 2020 – Photobook Worldwide, an e-commerce business that provides a unique experience in preserving meaningful memories through fully customizable premium printed photo albums choses Windsor.ai to automate their data pipelines. Established in 2005 in Malaysia, Photobook Worldwide currently hold offices in Australia, Canada, Malaysia, Thailand, Indonesia, and the Philippines serving over 100…
Details
This Bing Ads Power BI Report Dashboard Template helps you to visualize your Bing Ads into Power BI in a few clicks. Dimensions and metrics visualized in this report are Date Campaign Clicks Impressions Spend Conversions Revenue It queries the data through our connector and makes it available in real-time. Follow the steps outlined…
Details
Are you interested in very specific metrics and dimensions from your marketing platforms? This article will help you: It guides you how to get your data stream in the format you want. Currently we support more than 3000 dimensions and metrics. Our most used connector Facebook Ads for example offer more than 300 metrics and…
Details
Bringing all marketing data in one place is a must for any modern marketers. With the amount of money being spent online and the unprecedented transparency digital platforms allow, it’s still strange that not many companies bring all their data together. Explaining data pipelines to your relatives or friends (not from data or marketing related…
Details
The Comprehensive Reference To Marketing Reporting For Digital Marketers, Including Tools, Templates, Dashboards, and Software Marketing is the art of spreading information to attract new customers. War is ninety percent information. Napoleon Bonaparte, French Military and Political Leader Measuring information is impacting sales is where marketing reporting comes into play. In this article, we’re going…
Details
Do you have many returns or cancellations on your ecommerce transactions? This is a very common pattern in most of Europe and parts of Asia. Your ecommerce platform (Shopify, Magento, …) will likely tell you a different story than Google Analytics Ecommerce. You are not alone with this challenge. We receive many questions on…
Details
Is BigQuery part of your data stack? If yes, this tutorial will guide you on how to set up your automated data pipelines. Google has great support for it’s own products but in 99% of all cases, you have other platforms on your marketing stack. In this article/youtube tutorial we will guide you how to…
Details
Do you want to get all your performance marketing, CRM and analytics data visualised in Excel? To get there without spending too much of your time copy/pasting data, the instructions below will help you to set up your automated data-pipelines. You can connect to all the most commonly used platforms on the market Google…
Details
Do you want to connect and visualize your Salesforce data in Google Data Studio? This template (including the connector) will help you with this. It connects to Salesforce via API and retrieves all your contacts data in no time. The dashboard here helps you to look at contact metrics over time. If you would like…
Details
Are you buying media via Google Display & Video 360, DV 360 (formerly known as DoubleClick Bid Manager, DBM)? This dashboard gets you started with visualising DV 360 reports quickly. Simply connect your DV360 account and get insight on how your video, display, TV and audio advertising is performing. The default dashboard comes with a…
Details
This Google Search Console Report template helps you to visualize your Search Console (formerly known as Google Webmaster Tools) into Power BI in a few clicks. Dimensions and metrics available are Date Site Page Query Impressions Clicks CTR Average position It queries the data through our connector and makes it available in real-time. Follow the…
Details
Are you buying media on Snapchat Ads and creating reports in Data Studio? The template here helps you to pull and viusalize your Snapchat Ads data in Google Data Studio. The insights here are retrieved at a campaign level and the following dimensions are available: Campaign Name Click Count Amount Spent Impression Count Swipe-Up Count…
Details
This Media and SEO Overview Report dashboard template fetches all of your advertising data and then visualizes it in a single view. It has two pages, one with the Media Overview, which helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics)…
Details
In case you have not tried it yet, Calendly has a great Google Analytics integration. It does the job well for basic goal tracking requirements. The setup is pretty much one click. While working with a client who is using our attribution platform I discovered that attribution is quite hard to do with this…
Details
If you are a modern marketer, you make decisions based on data. With data in performance marketing the problem is that it’s fragmented. Chances are that you are wasting a lot of valuable time on manual data aggregation. This is not exactly time well spent. The fact that each platform (Google Ads, Facebook…
Details
The Twitter Ads Overview report allows you to connect to and visualize your Twitter Ads data in Google Data Studio. To get your own Twitter Ads account connected, simply follow the instructions below. The process to get it up and running should not take more than 5 minutes. You will need to have access to…
Details
This Stripe Overview Report helps you to visualize your revenue data from Stripe. It directly connects to Stripe via API and load all your transaction information. By default the dashboard visualises transaction data such as transaction ID, fees and dates. If you customize the dashboard you can start using the following dimensions: Transaction ID Transaction…
Details
Google Analytics does not allow you to store any personally identifiable information. CRM systems often allow last-click tracking using UTM or their own parameters. This situation leaves marketers with siloed data. On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing…
Details
With the Stripe connector you can easily import and match all your revenue data and understand the impact of your marketing spend to revenue and customer lifetime value To get started you will need to follow the steps below: Create a token in Stripe Log in to your Stripe account, head to Developers > API…
DetailsGoogle Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to the business intelligence tool here) that allows you to create interactive dashboards and beautiful customized reporting. Most of the features of Google Data Studio are easy to use, and allow for easy…
Details
Google is building a great ecosystem of free and paid connectors for Data Studio. As of this writing (latest update) in January 2021 there are more than 300 data studio connectors available. We’ve reviewed them and want to provide an overview of the data studio best connectors available. We’re focusing on the non Google connectors…
Details
Utilising Facebook Ads data helps in marketing decision making. If you are setting up a data warehouse on BigQuery and you are advertising on Facebook it makes sense to stream all your data from Facebook Ads to BigQuery. Connecting all this data is what we cover in this article. Overview Facebooks Ads Insights platform provides…
Details
Google Data Studio is growing rapidly. This is for a good reason: It’s free and it’s easy to share examples and templates. Of course it helps that Google is now pushing it as one of their most important apps with just recently embedding Google Data Studio reports into Google Analytics itself. The growth is not…
DetailsGCLID’s by default are not available in Google Analytics. We had many clients wanting to store GCLID’s into a custom dimensions in Google Analytics. There are multiple ways of doing this but the easiest way is using Google Tag Manager. Check out our how to and learn how to do it in 5 minutes. Using…
Details
This Bing Ads Overview Report will help you to get started with visualizing your Bing Ads (Microsoft Ads) data. To get started just follow the instructions below and install the connector and then copy the dashboard. The whole process should not take more than 5 minutes. Before you start please make sure that your current…
Details
AppNexus helps marketers to serve ads and measure performance. Having cost, impression, click and conversion information in one place helps to reduce the time needed to get to insights. To get all your AppNexus data into Google Data Studio you will need to connect your AppNexus data and then build a report. This template can…
Details
If you’re looking to adjust your media buys it pays out to simulate outcomes. This Google Sheets PPC Planning Template can help you with your media planning. Simply connect your marketing sources and get started. This template focuses on ROAS based outcomes. During the current crisis many media buyers have to adjust media buys…
Details
Our Multichannel Attribution template for Tableau Desktop visualises a standard Windsor.ai data set. The target audience for agencies are clients. For internal teams this dashboard helps with a high level overview of the marketing performance. To get more granular data, additional columns can be loaded. By default the template contains paid and non-paid data and…
Details
Tableau is widely used for data visualization. To get your Google Analytics, Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads to Tableau is easy. Depending on your set up you work with a set of spreadsheets or database tables. Using a service like what I describe below is a good alternative to get started fast…
Details
LinkedIn is one of the most useful advertising channels for B2B companies. Are you currently running LinkedIn Advertising and would like to report it together with the rest of your marketing outcomes? Our Data Studio LinkedIn Ads Overview Report makes exactly this possible within a few clicks. Simply connect your LinkedIn Ads account and connect…
Details
Are you buying media on AdRoll and would like to visualise your AdRoll data in Google Data Studio? Our Data Studio AdRoll Ads Overview Report will be useful. You will need to connect your AdRoll data using our connector. Once this is done you can simply copy our template and start customising it to your…
Details
Our Data Studio TikTok Ads Overview Report dashboard helps you to visualize and customize your TikTok Ads performance data. Simply authenticate the connector and get started in a few clicks. All dimensions and metrics which are available in TikTok Ads reporting interface can be used in the TikTok Ads Data Source. By default, the template…
Details
Our Data Studio Criteo Overview Report dashboard helps you to visualize your Criteo performance reporting data in Data Studio. The setup is done in a few clicks. You can query all the available dimensions you have available in Criteo. The standard template comes with impressions, costs, post-click conversions and CTRs on a campaign level. The…
Details
Getting website tagging done in the right way is not easy. If you have managed Google Ads campaigns before, it is likely that you are familiar with this topic. The decision to use UTM Tagging vs. Google Ads Auto-Tagging is not a simple one. Auto-tagging is a feature which helps to track and optimise Google…
Details
If Excel is your preferred reporting tool, do check out the Excel Marketing Reporting Template. If you’re buying media across channels, this template connects all of your data together into a single report. The standard template covers the most common channels and metrics. Modifying it to add additional channels is straightforward and doesn’t take you…
Details
The best part of google data studio is that it allows you to build any type of marketing report or dashboard. However, getting started may be tricky sometimes, hence you may start with a ready-made template if you are facing a blank page syndrome. On this page, we will discuss about data studio dashboards and…
Details
Trying to stay on top of all your marketing spendings can be a daunting task. Especially when you advertise on many channels it often involves manual work. This Google Sheets Budget Pacing Template will help you save a lot of time. You can easily connect data from any platform we support and see what requires…
Details
First, we’d just like to give a quick nod to the team at Datorama. They have built a great product to help businesses be more data-driven. If you’re here because you’re evaluating Datorama, or looking for Datorama alternatives you’re already doing the right thing: Choosing a product that will help you increase your marketing performance.…
Details
Are you interested in understanding the true performance of your marketing channels? You will need to look beyond last click attribution. People make passionate arguments about first or last click attribution. When it’s my budget and company on the line, I go with the data and science every time. — Bill Macaitis, former Slack CMO…
Details
Our Data Studio Facebook Ads E-commerce Dashboard Template dashboard provides a 3 page report which helps you to get a complete overview of all your Google Analytics and Facebook data. This dashboard integrates with the following data sources: Google Analytics Google Ads Facebook Ads To start using it: Copy the Dashboard For the New Data…
Details
As a best practice, performance marketers should always tag Facebook traffic to measure the campaign ROAS/CPA in Google Analytics. When you rely solely on the Facebook Pixel for conversion information, you are assuming that Facebook provides unbiased and complete data. Since advertisers tend to show themselves in the best light, it is a smart idea…
Details
Ever wondered which and how many touch-points the leads in your CRM systems had with your brand before filling out a form? CRM Attribution Our B2B Attribution dashboard helps B2B marketers to understand the entire customer journey across Analytics and CRM data. Simply start and connect the data of both systems. To understand…
Details
You’re relying on data when it comes to making marketing decisions? Not a bad choice. You probably heard of Adverity or might already use it. If not, Adveritys Datatap platform helps to get all your marketing data in one place and helps you visualise it. Getting the data in one place is the first step…
Details
In this release we cover three topics: Integration with additional CRM systems App attribution Media connectors Integration with additional CRM systems Connecting CRM with analytics data is still an abstract topic for many marketers. However, with increasing digital spendings it’s natural that attribution is getting more attention in the C-Suite. We have listened and developed…
Details
Our Power BI Multichannel Marketing Attribution Dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels Google Ads Facebook Ads LinkedIn Ads Bing Ads Twitter Ads and understand their contribution to your marketing goals. It includes reporting on all channels on a Channel Groupings level to…
Details
Advanced Google Analytics users will have experienced sampling before. Especially when it comes to working with custom dimensions. Google explains sampling in the following way In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. For example, if you…
Details
Marketing attribution is not easy. For businesses selling B2B, it’s even harder. Multiple people are involved in decisions and are part of a buying journey. To make the right decisions all their touchpoints have to be captured and analysed. In this article, we’ll cover: An overview of what B2B marketing attribution is Types of…
DetailsHere was the recording of our webinar from 30:th of January.
Table of contents What is marketing attribution? Why attribution in marketing? Benefits of marketing attribution List of attribution models Single touchpoint models Multi touchpoint rule based models Algorithmic or data driven models Econometric models or media-mix modelling What is a touchpoint in marketing attribution? Goal and conversions Pitfalls and common mistakes Wrapping it up What…
Details
Table of contents Overview Attributions and costs Conversions Overview In this article, you’ll be able to find information and answers to the data structure. After setting up our platform, you’ll have access to the data through a dashboard or through the API. Below, you’ll find all the tables, their columns and metrics we make available…
Details
We are so excited about 2020, as it’s going to bring a lot of changes, innovations, and opportunities. But, at the same time, it will bring many challenges for digital marketing. A digital era (and the era of AI), bring us a diverse range of technology tools to help marketers. We can easily create content,…
Details
In this digital day and age, changes in business intelligence software happen so quickly that some businesses are often left scrambling to catch up. Every year, there seems to be a list of business intelligence tools for SMBs that entrepreneurs and business owners need to look at if they don’t want to be left in…
Details
A/B testing helps. When it comes to choosing your bidding strategy you should make sure that the way you are running your ads is the most efficient. In this article, we will cover some learnings from our side and share tips on how to get started with A/B tests. The focus is on paid search…
DetailsData integration and multi-touch attribution is clearly a topic that is often talked about but hardly ever implemented. This introduction should help you to understand what steps you will need to take to get started in less than 10 minutes on your own: Integrate your analytics data from Google Analytics Integrate your costs data Google…
Details
Capturing view-through conversions is not easy. Advertisers and marketers using Google Analytics 360, also known as Google Analytics Premium, have impression tracking available (if enabled). Our November 2019 release helps the larger advertisers and publishers we work with to merge the impression-and click-stream data (across paid and organic activities) from Google Analytics 360 and apply…
Details
It’s easy. When you understand how to set up Google Analytics UTM tags in the right way, you’ll be able to accurately measure your digital marketing performance. UTM tags offer the greatest accuracy for measurement in digital analytics today. They help you to measure any traffic across the whole spectrum of digital advertising, both organic…
Details
When and why the lead forms integration is needed A lead form is a form that allows a customer to provide his/her contact information to the advertiser. The form contains a few fields that are filled in by the customer, and a button to apply for a product/service, book a follow-up call/email, get a price…
Details
In marketing measurement, there are two common ways to giving credit to each touchpoint in a conversion sequence: post-view, also known as a view-through conversion, and post-click conversion. As briefly mentioned in our general overview post on the topic of marketing attribution modeling, the decisions on whether to measure based on a post-click or post-view…
Details
Analysing online customer journeys in 3D Why does customer journey analysis matter for marketing attribution? At windsor.ai we focus on attribution modelling. You might wonder what that is. Specific to marketing this means our algorithms analyse customer journeys and measure the impact of the different marketings touchpoints along the customer journeys. Marketing attribution is a…
Details
What are ETL tools? ETL tools are used to extract, transform and load data from different sources in different formats. Marketing data by default is siloed, which means you have a different data set in Google Ads, Facebook Ads, Google Analytics and Salesforce as they are not built on the same technologies. The different sources…
Details
Advertisers in industries with expensive products which are often bought offline, such as luxury products and cars, often face the following question by their management: “Now that we are advertising digital and we can track customers, show me how these efforts pay off for the business.” Now technically it is possible to measure and track…
Details
The world is changing at a pace faster than ever. Humans’ ability to adapt to technological change is increasing, but it is not keeping pace with the speed of scientific & technological innovation. As Thomas Friedman notes in his book Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of…
Details