Google BigQuery is a Platform as a Service offering. It is commonly used by performance marketers to store their marketing information. Querying Google Sheets data in BigQuery helps access it. Connecting Google Sheets to BigQuery has become important for more than one reason. Here are a few: Data in BigQuery has become a source of…
Working on Google Sheets, at times, we need to import data from one sheet to another. The simplest way to do it is to copy and paste. It works when you are dealing with a handful of rows and columns and the data is static. However, it isn’t the best way if you are working…
Loading historical data in Power BI helps draw rich marketing insights. However, you must know how to do it right. If you are an advertising agency or working with a marketing team at a large company, you must be familiar with Power BI’s challenge with high data volume. If the number of rows exceeds 10,000…
Are you interested in very specific metrics and dimensions from your marketing platforms? This article will help you: It guides you how to get your data stream in the format you want. Currently we support more than 3000 dimensions and metrics. Our most used connector Facebook Ads for example offer more than 300 metrics and…
Bringing all marketing data in one place is a must for any modern marketers. With the amount of money being spent online and the unprecedented transparency digital platforms allow, it’s still strange that not many companies bring all their data together. Explaining data pipelines to your relatives or friends (not from data or marketing related…