Connect Criteo to Snowflake with Windsor.ai

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Stream all your retargeting performance data from Criteo to Snowflake

About Criteo

Criteo offers personalised remarketing for e-commerce advertisers. The service works with e-commerce retailers which want to serve personalised display ads to potential customers.

About Snowflake

Snowflake is a cloud data warehouse. Contrary to on premise data bases it eliminates the need to maintain hardware infrastructure. I’s architecture allow it to scale dynamically depending on the resource consumption needed by the users. The outcome of working with a cloud data warehouse like Snowflake is a greatly increased productivity of end users working with Snowflake data.

Criteo metrics and dimensions available for streaming into Snowflake

NameTypeDescription
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
AdvertiserTEXTThe Name of the Advertiser
AudienceNUMERICNumber of distinct cookies to which Criteo had the opportunity to make a display
CampaignTEXTThe Campaign Name
ClicksNUMERICNumber of times that your Criteo ads have been clicked
DateDATEDate
DeviceTEXTThe Device Type
ImpressionsNUMERICNumber of times your Criteo ad is displayed to a user on publishers’ websites
ReachNUMERICShare of the audience exposed to at least one Criteo display ad (percentage)
SpendNUMERICTotal cost of your campaigns
Total CostNUMERICTotal cost of your campaigns (Duplicate)
RevenueNUMERICThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View RevenueNUMERICThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
Post-View and Click RevenueNUMERICPost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
TransactionsNUMERICThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View TransactionsNUMERICNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
Post-View and Click TransactionsNUMERICThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers

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