With Google Data Studio, you can build marketing reports and dashboards from any number of data sources. And there is no one perfect example. What data you include varies with your business and reporting needs. Google Data Studio equips you to build one the way you want it. However, the options could be overwhelming.
If you know what report but are struggling to present it right, check out some awesome Google Data Studio templates. But if it’s a marketing report or dashboard you are looking for, read on.
What are the different types of marketing reports?
For the sake of convenience, let us group marketing reports into four types:
- Multi-channel performance marketing report – comparing the performance of multiple paid channels
- Performance report for paid campaigns on a particular platform – measuring the impact of paid marketing on a specific channel
- Organic social – understanding contribution of organic posts where you don’t spend money
- SEO – gauging performance of the content on your site
- Content & email marketing – analyzing the effectiveness of content and evaluating engagement metrics
In this article, we share a few examples of performance marketing dashboards for single and multi-channel campaigns.
Data Studio marketing reports for multi-channel campaigns
1. Comparing the performance of Facebook ads, Google Ads, Linkedin Ads, Twitter Ads
As marketers, we often struggle to pull and analyze data from various platforms like Facebook, Google, Twitter, or others. Data Studio makes it easy.
You can compare campaign performance across each of these platforms and also get a blended report.
You can customize the level of detail based on your audience. If you are presenting it to your CEO, you might want to skip information of little interest to senior leadership.
Learn how to do it here:
2. Reports comparing Facebooks Ads and Google Ads
Arguably, Facebook and Google have emerged as the two most popular advertising platforms today. Understanding which works better for you helps distribute and optimize spends better. Data Studio can help you make a decision based on data and avoid conformity bias.
You can try Windsor.ai’s template to compare Facebook ads and Google Ads.
Check this video to understand how.
Data Studio dashboard examples for single-channel paid campaigns
3. Facebooks ads Data Studio marketing dashboard
If you are a consumer product brand and use Facebook as the primary marketing platform, a data studio dashboard can make reporting easy. Facebook Ads Overview Report dashboard provides a simple one-page overview of your paid Facebook activities. It visualizes costs, impressions, actions, clicks.
It includes calculated metrics such as CPC, CPM, and cost per action. Overall, it has more than 500 dimensions and metrics available. You can analyze them on the following levels::
- Ad Set
Learn how to create Facebook ads report in Data Studio in few easy steps.
4. Linkedin ads Data Studio marketing dashboard
LinkedIn is the primary advertising channel for most B2B companies. If you use LinkedIn for running any campaign – brand awareness, website visits, engagement, or lead generation – our Data Studio LinkedIn Ads Overview Report makes it possible. All you need to do is connect your Linkedin Ads account and link the data to Data Studio using our connector.
You can get started quickly with a few clicks. The template covers most marketing metrics like campaigns, clicks, impressions, and post-click conversions. With some modifications, you can track more.
Install the Google Data Studio Connector: LinkedIn Ad Insights
5. Twitter Ads dashboard on Google Data Studio
Twitter Ads Overview report allows you to connect to and visualize your Twitter Ads data in Google Data Studio. Getting it up and running should not take more than 5 minutes. However, ensure you have access to a Twitter Ads account before you start. During the installation, you need to authenticate to Twitter Ads and select one or more Twitter Ads accounts.
Configure the Google Data Studio Connector on Twitter Ads Insights
6. Google Display & Video 360 (DV360) dashboard on Data Studio
If you buy media using Google Display & Video 360, DV 360 (formerly known as DoubleClick Bid Manager, DBM), Data Studio dashboard helps you get started with visualizing DV 360 reports quickly. Just connect your DV360 account and get insight into how your video, display, TV, and audio advertising perform.
The default dashboard comes with a basic set of indicators visualized. You can easily edit to get your customized agency or advertiser report set up in no time. You must have access to a G-Suite account linked to DV360 to authenticate template installation.
Configure the Google Data Studio Connector: Google Display & Video 360
7. Bing Ads dashboard on Data Studio
Bing Ads Overview Report will help you to get started with visualizing your Bing Ads (Microsoft Ads) data. You can install the connector to get the dashboard in few minutes. Before you start, ensure that your current browser session is logged into Bing Ads/Microsoft Advertising. You will need to authenticate the installation of the connector.
Configure the Google Data Studio Connector: Bing Ads Insights
A Data Studio marketing dashboard helps you track the dollar spend and ROI more effectively. It helps you keep in check inefficient marketing spends and channelize your efforts on platforms with maximum yield.
Windsor.ai makes both connecting and analyzing marketing data easy. Try it out for free.
Even after the trial period ends, Windsor provides the best and most economical pricing plans.