Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Bing Ads
and understand their contribution to your marketings goals.
It includes reporting on all channels on a Channel Groupings level to make it easy to understand for everyone (especially for non-technical users)
The guide below will cover the following
- Connect your data here. In order to get the dashboard working you will need to connect Google Analytics and at least one media platform (Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …)
Now you are ready to go with your attribution dashboard. In the default view we are connecting there are columns and dimensions which are not used (e.g. attributed revenues and last click attribution model based conversions and revenues). To find out more about them and to visualise them, simply head to the Data section in Power BI and start exploring. If you have any questions or feedback, please share it with us through the chat.
You might also be interested in…
- Microsoft Power BI Multichannel Marketing Attribution Dashboard Template