Our Multichannel Attribution dashboard provides simple insights about paid and non-paid media performance. You can see top-level data from all your channels
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Bing Ads
- Twitter Ads
and understand their contribution to your marketings goals.
It includes reporting on all channels on a Channel Groupings level to make it easy to understand for everyone (especially for non-technical users)
The guide below will cover the following
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Connecting your analytics and media data
- Connect your data here. In order to get the dashboard working you will need to connect Google Analytics and at least one media platform (Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …)
- Connect your data here. In order to get the dashboard working you will need to connect Google Analytics and at least one media platform (Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, …)
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Connecting your data to the Power BI dashboard template
- Download the latest version of the Power BI Attribution Dashboard
- Open the Dashboard and click Transform Date > Edit parameters
- Enter your API Key
You can find your API Key here
- Click on Apply changes and your data will start appearing
Now you are ready to go with your attribution dashboard. In the default view we are connecting there are columns and dimensions which are not used (e.g. attributed revenues and last click attribution model based conversions and revenues). To find out more about them and to visualise them, simply head to the Data section in Power BI and start exploring. If you have any questions or feedback, please share it with us through the chat.
Alternative: Power BI Desktop
If you would like to explore how we build the template on the Power BI desktop you can also download the latest version of the dashboard template in .PBIX format here. Please note that the source data are in US regional settings format (1234.56 and 2020-12-16), and if you are using the different locale settings, you might need to transform numerical and date data. This will allow you to change the visuals and join the data with other data sets you might already have in your data setup.
