This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default it connects to your analytics data set (Google Analytics) and connects them with your media data from:
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Bing (Microsoft) Ads
Once it’s all connected you can then get an understanding on the ROI of each touchpoint in your customer journeys. To make it simple to understand for the purpose of client and management reporting it is kept at a high level. Metrics are provided on a Channel and Channel Grouping level but this can of course be customised as the underlying data set is much more granular.
To get started:
- Connect your marketing data to Windsor.ai here
- Install the Power BI Web App here
- Click on the App
- Click on Connect in the Connect your data section
- Enter your Username and API key which you got in step 1
- Enjoy the dashboard
