The connector pulls Metrics and Dimensions for Pinterest Ads. The Insights are retrieved at campaign level.
Pinterest Ads Google Data Studio Connector by Windsor.ai
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About the Connector
Prerequisites
To set up the connector, an Pinterest Business account login is needed. During the installation the user will be asked to authenticate.
Our privacy policy and terms of use: https://www.windsor.ai/privacy-statement/
Available metrics and dimensions
| Name | Type | Description |
|---|---|---|
| Account ID (alias for Advertiser ID) | TEXT | Your Pinterest Advertiser ID |
| Ad Network Conversions (alias for Conversions) | NUMERIC | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction |
| Ad Network Revenue (alias for Total conversion value) | NUMERIC | The value from web conversions from your promoted Pins, including both first-order and downstream, in account currency |
| Advertiser ID | TEXT | Your Pinterest Advertiser ID |
| Campaign | TEXT | Alias for Campaign Name |
| Campaign ID | TEXT | Campaign ID |
| Campaign Name | TEXT | Campaign Name |
| Campaign Status | TEXT | Campaign status ('ADVERTISER_DISABLED', 'ARCHIVED', 'COMPLETED', 'NOT_STARTED', 'PAUSED', 'RUNNING') |
| Total number of Pin clicks (alias for Pin clicks) | NUMERIC | The total number of clicks on your Pin to content on or off of Pinterest (paid and earned) |
| Pin clicks | NUMERIC | The total number of clicks on your Pin to content on or off of Pinterest (paid and earned) |
| Earned Pin clicks | NUMERIC | Total number of Pin clicks from ads saved to another person's board |
| Paid Pin clicks | NUMERIC | The total number of clicks on your Pin to content on or off of Pinterest |
| CPA | NUMERIC | The average CPA for all event types using the Pinterest Tag integration after an ad interaction |
| CPM | NUMERIC | Cost per 1000 impressions (paid and earned) |
| CTR | NUMERIC | Click-through rate of clicks on your Pin to content on or off of Pinterest (paid and earned) |
| Date | DATE | Date |
| Earned engagements | NUMERIC | Earned actions from ads saved to boards |
| Paid engagements | NUMERIC | Paid actions taken as a result of your ads |
| Engagements (alias for Total Engagements) | NUMERIC | The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves |
| Impressions | NUMERIC | Number of times someone saw your ad (paid and earned) |
| Earned impressions | NUMERIC | Total number of times your ad was viewed after being saved to another person's board |
| Paid impressions | NUMERIC | The number of times your ad was seen |
| Outbound clicks | NUMERIC | The total number of clicks to the destination URL associated with your ad (paid and earned) |
| Earned outbound clicks | NUMERIC | The total number of clicks to the destination URL associated with your ad saved to another person's board |
| Paid outbound clicks | NUMERIC | The total number of clicks to the destination URL associated with your ad |
| Ad ID | TEXT | Your ad ID. |
| Ad name | TEXT | Name of your ad |
| Ad Status | TEXT | Ad status ('ACTIVE', 'OTHER', 'PAUSED') |
| ROAS | NUMERIC | The average ROAS from web conversions from your promoted Pins, including both first-order and downstream, in account currency |
| Spend | NUMERIC | The money you spend for promoted Pins, in account currency |
| Conversions (Add to cart) | NUMERIC | Total number of add to cart events resulting from interactions with your ad |
| Conversion value (Add to cart) | NUMERIC | Total value of add to cart events resulting from interactions with your ad, in account currency |
| Conversions (Checkout) | NUMERIC | Total number of checkout events resulting from interactions with your ad |
| Conversion value (Checkout) | NUMERIC | Total value of checkout events resulting from interactions with your ad, in account currency |
| Click-through conversions (Add to cart) | NUMERIC | The number of add to cart events resulting from clicks on your ad |
| Click-through conversion value (Add to cart) | NUMERIC | Total value of add to cart events resulting from clicks on your ad, in account currency |
| Click-through conversions (Checkout) | NUMERIC | The number of checkout events resulting from clicks on your ad |
| Click-through conversion value (Checkout) | NUMERIC | Total value of checkout events resulting from clicks on your ad, in account currency |
| Click-through conversions (Custom) | NUMERIC | The number of custom events resulting from clicks on your ad |
| Click-through conversion value (Custom) | NUMERIC | Total value of custom events resulting from clicks on your ad, in account currency |
| Click-through conversions (Lead) | NUMERIC | The number of lead events resulting from clicks on your ad |
| Click-through conversion value (Lead) | NUMERIC | Total value of lead events resulting from clicks on your ad, in account currency |
| Click-through conversions (Page visit) | NUMERIC | The number of page visit events resulting from clicks on your ad |
| Click-through conversion value (Page visit) | NUMERIC | Total value of page visit events resulting from clicks on your ad, in account currency |
| Click-through conversions (Website search) | NUMERIC | The number of website search events resulting from clicks on your ad |
| Click-through conversion value (Website search) | NUMERIC | Total value of website search events resulting from clicks on your ad, in account currency |
| Click-through conversions (Signup) | NUMERIC | The number of signup events resulting from clicks on your ad |
| Click-through conversion value (Signup) | NUMERIC | Total value of signup events resulting from clicks on your ad, in account currency |
| Click-through conversions (Category view) | NUMERIC | The number of category view events resulting from clicks on your ad |
| Click-through conversion value (Category view) | NUMERIC | Total value of category view events resulting from clicks on your ad, in account currency |
| Click-through conversions (Watch video) | NUMERIC | The number of watch video events resulting from clicks on your ad |
| Click-through conversion value (Watch video) | NUMERIC | Total value of watch video events resulting from clicks on your ad, in account currency |
| Conversions | NUMERIC | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction |
| Total conversion value | NUMERIC | The value from web conversions from your promoted Pins, including both first-order and downstream, in account currency |
| Conversions (Custom) | NUMERIC | Total number of custom events resulting from interactions with your ad |
| Conversion value (Custom) | NUMERIC | Total value of custom events resulting from interactions with your ad, in account currency |
| Total engagements | NUMERIC | The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves |
| Engagement conversions (Add to cart) | NUMERIC | Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Add to cart) | NUMERIC | Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Checkout) | NUMERIC | Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Checkout) | NUMERIC | Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Custom) | NUMERIC | Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Custom) | NUMERIC | Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Lead) | NUMERIC | Total number of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Lead) | NUMERIC | Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Page visit) | NUMERIC | Total number of page visit events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Page visit) | NUMERIC | Total value of page visit events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Website search) | NUMERIC | Total number of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Website search) | NUMERIC | Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Signup) | NUMERIC | Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Signup) | NUMERIC | Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Category view) | NUMERIC | Total number of category view events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Category view) | NUMERIC | Total value of category view events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement conversions (Watch video) | NUMERIC | Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Engagement value (Watch video) | NUMERIC | Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. |
| Conversions (Lead) | NUMERIC | Total number of lead events resulting from interactions with your ad |
| Conversion value (Lead) | NUMERIC | Total value of lead events resulting from interactions with your ad, in account currency |
| Conversions (Page visit) | NUMERIC | Total number of page visit events resulting from interactions with your ad |
| Conversion value (Page visit) | NUMERIC | Total value of page visit events resulting from interactions with your ad, in account currency |
| Conversions (Website search) | NUMERIC | Total number of website search events resulting from interactions with your ad |
| Conversion value (Website search) | NUMERIC | Total value of website search events resulting from interactions with your ad, in account currency |
| Conversions (Signup) | NUMERIC | Total number of signup events resulting from interactions with your ad |
| Conversion value (Signup) | NUMERIC | Total value of signup events resulting from interactions with your ad, in account currency |
| Total video played at 75% | NUMERIC | Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned) |
| Total video starts | NUMERIC | Total number of times your video ad started playing (paid and earned) |
| Total video played at 100% | NUMERIC | Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned) |
| Total video played at 25% | NUMERIC | Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned) |
| Total video played at 50% | NUMERIC | Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned) |
| Total video played at 95% | NUMERIC | Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned) |
| View-through conversions (Add to cart) | NUMERIC | Total number of add to cart events resulting from views of your ad |
| View-through conversion value (Add to cart) | NUMERIC | Total value of add to cart events resulting from views of your ad, in account currency |
| Conversions (Category view) | NUMERIC | Total number of category view events resulting from interactions with your ad |
| Conversion value (Category view) | NUMERIC | Total value of category view events resulting from interactions with your ad, in account currency |
| View-through conversions (Checkout) | NUMERIC | Total number of checkout events resulting from views of your ad |
| View-through conversion value (Checkout) | NUMERIC | Total value of checkout events resulting from views of your ad, in account currency |
| View-through conversions (Custom) | NUMERIC | Total number of custom events resulting from views of your ad |
| View-through conversion value (Custom) | NUMERIC | Total value of custom events resulting from views of your ad, in account currency |
| View-through conversions (Lead) | NUMERIC | Total number of lead events resulting from views of your ad |
| View-through conversion value (Lead) | NUMERIC | Total value of lead events resulting from views of your ad, in account currency |
| View-through conversions (Page visit) | NUMERIC | Total number of page visit events resulting from views of your ad |
| View-through conversion value (Page visit) | NUMERIC | Total value of page visit events resulting from views of your ad, in account currency |
| View-through conversions (Website search) | NUMERIC | Total number of website search events resulting from views of your ad |
| View-through conversion value (Website search) | NUMERIC | Total value of website search events resulting from views of your ad, in account currency |
| View-through conversions (Signup) | NUMERIC | Total number of signup events resulting from views of your ad |
| View-through conversion value (Signup) | NUMERIC | Total value of signup events resulting from views of your ad, in account currency |
| View-through conversions (Category view) | NUMERIC | Total number of category view events resulting from views of your ad |
| View-through conversion value (Category view) | NUMERIC | Total value of category view events resulting from views of your ad, in account currency |
| View-through conversions (Watch video) | NUMERIC | Total number of watch video events resulting from views of your ad |
| View-through conversion value (Watch video) | NUMERIC | Total value of watch video events resulting from views of your ad, in account currency |
| Conversions (Watch video) | NUMERIC | Total number of watch video events resulting from interactions with your ad |
| Conversion value (Watch video) | NUMERIC | Total value of watch video events resulting from interactions with your ad, in account currency |
| Total Cost (alias for Spend) | NUMERIC | The money you spend for promoted Pins, in account currency |
| Transaction Revenue (alias for Total conversion value) | NUMERIC | The value from web conversions from your promoted Pins, including both first-order and downstream, in account currency |
| Transactions (alias for Conversions) | NUMERIC | Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction |
| Earned video starts | NUMERIC | Total number of times your video ad started playing after it was saved to another person's board |
| Paid video starts | NUMERIC | Number of times your video ad started playing |
| Earned video played at 100% | NUMERIC | Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point |
| Paid video played at 100% | NUMERIC | Number of times your video ad reached 100% of its length, including views that skipped ahead to this point |
| Earned video played at 25% | NUMERIC | Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point |
| Paid video played at 25% | NUMERIC | Number of times your video ad reached 25% of its length, including views that skipped ahead to this point |
| Earned video played at 50% | NUMERIC | Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point |
| Paid video played at 50% | NUMERIC | Number of times your video ad reached 50% of its length, including views that skipped ahead to this point |
| Earned video played at 75% | NUMERIC | Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point |
| Paid video played at 75% | NUMERIC | Number of times your video ad reached 75% of its length, including views that skipped ahead to this point |
| Earned video played at 95% | NUMERIC | Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point |
| Paid video played at 95% | NUMERIC | Number of times your video ad reached 95% of its length, including views that skipped ahead to this point |