Supermetrics vs. Funnel.io vs. Windsor.ai vs. Fivetran vs. Improvado

Are you considering integrating a marketing data pipeline software? We’re here to help. Even though we specialize in marketing data pipelines and attribution modelling, our goal is for you to walk away satisfied, and part of how we achieve that is by providing information on all types of platforms, not just the one we sell.

We want you to be able to choose the software that’s best for you. Let’s talk about how the different platforms compare in these areas:

• • Sales and support
  • Supported advertising platform data streams
  • Analytics data streams
  • CRM data streams (especially important for complex products)
  • Data modelling and attribution
  • Predictive analytics
  • Data visualisation support

For the modern marketer, be it in-house or at an agency, running and monitoring campaigns across different platforms like Adwords, Facebook, Linkedin, etc., aggregating all the cost data and correctly matching it to revenues and conversions is a nightmare. 

On the journey to make data actionable, clean data pipelines are the first step. As a result, many marketers spend their time on loading and matching CSV and Excel file instead of analyzing and improving campaigns.

Sales and Support	Trial without talking to sales
	Pricing	Starts free	Starting at $499/month	Starts free	Available on request only	Available on request only
Advertising Platform Data Streams	Google Ads
	Facebook Ads
	Linkedin Ads
	Twitter Ads
	TV spot-plan data
Analytics Data Streams	Google Analytics			(Unsampled)
	Google Campaign Manager
	Adobe Analytics					Available on request only
CRM Data Streams	Hubspot
	Marketo					Available on request only
	Salesforce
Data Modelling / Attribution	Combines advertising platform data streams with Google Analytics conversion journeys	(depending on pricing tier)
	Supports Facebook views on conversion paths
	Supports TV direct impact attribution
	Connects journeys between analytics and CRM
Predictive Analytics	Offers ROI optimisation simulation scenarios
Data Visualization	Supports BI Platforms: Power BI, Tableau, Looker, Data Studio, Qlik

Which should I choose?

Only you know your priorities for your data-pipeline needs. We can only provide different aspects to consider as you determine the best fit for your needs. In case you have a complex buyer journey and need to match the CRM data together with the analytics data, Funnel.io and Improvado are probably not the best choices. In case you would like to get started without talking to a salesperson, your choice would be Supermetrics, Windsor.ai or Fivetran.

Windsor.ai typically fits those who:

• Have a monthly media spend exceeding $15,000
• Have a complex user journey across many different systems
• Advertise on two or more platforms
• Would like to understand how their offline or TV spending impacts conversions and revenue
• Would like to get started without talking to a salesperson

If you would like to get started with a free trial you can click here

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