Our Multichannel Attribution template for Tableau Desktop visualises a standard Windsor.ai data set. The target audience for agencies are clients. For internal teams this dashboard helps with a high level overview of the marketing performance. To get more granular data, additional columns can be loaded. By default the template contains paid and non-paid data and contains an overview for the most commonly used channels. The data sets you will need to connect to are:
- Google Analytics
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Bing Ads
- CRM Data (optional)
The steps below will guide you on how to get started:
- Connect your data to Windsor.ai
- Install the Windsor.ai Connector for Tableau
- Download the template file here
- Change the data source once you open template
