With myriad systems of customers, channels and campaigns, it can be difficult to keep all of your marketing data connected. With new data sources being added all the time, it’s essential for marketers to have the tools to continuously support their data integration needs. Data integration allows businesses to bring together all of their various data sources and provides them with actionable insights and in this release we are excited to feature many exciting new integrations:
Google Display & Video 360 (formerly known as DoubleClick Bid Manager): Windsor.ai is now fully integrated with Google’s Display & Video 360. Advertisers can connect costs from Display & Video 360 directly to the conversion data in Windsor.ai. Display & Video 360 (DV360) is Google’s Demand Side Platform (DSP) providing the technology that allows advertisers to bid and buy inventory directly from publishers or from ad exchanges outside of Google’s own network.
The Trade Desk (TTD): Windsor.ai is now fully integrated with The Trade Desk. Advertisers can connect costs from The Trade Desk directly to the conversion data in Windsor.ai. On The Trade Desk media buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
AppNexus Programmable Platform (APP): Windsor.ai is now fully integrated with AppNexus. Advertisers can connect costs from AppNexus directly to the conversion data in Windsor.ai. The AppNexus Programmable Platform (APP) is a customizable DSP that leverages advanced machine learning to deliver better outcomes for advertisers.
These are just a few of the updates we released this cycle. If you’re a Windsor.ai customer, check out the updates section for a full recap of the release.