“Windsor.ai helped us see how profitable the price-comparison websites really are for us and how much more we should invest in them!”
The marketing team wanted to easily see the ROAS from all channels in one place and optimise based on data driven attribution.
Benz24 at a glance
- Fast growing Online-Shop
- Active in Germany, France, Austria and Switzerland
- Successful in a very competitive online market
- Online shop was started in 2007
- Benz24 is the online shop of Benz GmbH & Co. KG Baustoffe which was founded in 1919
- On-boarding all data from SEA, Retargeting and social platforms.
- Adding the costs data from the various affiliate sources
- Apply data-driven multi-touch attribution model to calculate the true ROAS based on all activity in the customer conversion journey.
WINDSOR.AI’s clients typically improve marketing ROI by up to 30%, free themselves of unprofitable campaigns, and focus their marketing with data-driven customer journey insights.
Our secret? Ground-breaking, artificial-intelligence-based historic and real-time data analysis, with attribution modelling that tells you what works and what doesn't.