Facebook Page Insights Google Data Studio Connector by Windsor.ai

facebook logo 1

+

data studio

About the Connector

The connector pulls Metrics and Dimensions for Facebook Page Insights. The Insights are retrieved at a Page Level.

There are 50+ Metrics and Dimensions exposed by this connector. Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

The user should have a valid Facebook login ID and at least one ad account attached to that Facebook login ID.

Our privacy policy and terms of use: https://www.windsor.ai/privacy-statement/

Available Metrics and Dimensions

IDNameDescription
Post Clicks (duplicate)NUMERICThe number of times people clicked on anywhere in your posts without generating a story.
DateDATEThe dimension that determines how date-based data in a chart is handled (the time dimension).
Is Eligible For PromotionBOOLEANWhether the post is eligible for promotion.
Is ExpiredBOOLEANWhether the post has expiration time that has passed.
Is hiddenBOOLEANWhether a post has been set to hidden
Is Inline CreatedBOOLEANReturns True if the post was created inline when creating ads.
Is PopularBOOLEANWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold.
Is PublishedBOOLEANIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)
Media TypeTEXTType of the media such as (photo, video, link etc)
Page Call Phone Clicks By Age Gender Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.
Page Call Phone Clicks By Site Logged In UniqueNUMERICThe number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.
Page Call Phone Clicks Logged In By City UniqueNUMERICNumber of people who logged in to Facebook and clicked the Call Now button, broken down by city.
Page Call Phone Clicks Logged In By Country UniqueNUMERICNumber of people who logged in to Facebook and clicked the Call Now button, broken down by countries.
Page Call Phone Clicks Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the Call Now button.
Page ConsumptionsNUMERICThe number of times people clicked on any of your content.
Page Consumptions By Consumption TypeNUMERICThe number of people who clicked on any of your content.
Page Consumptions By Consumtion Type UniqueNUMERICThe number of people who clicked on any of your content, by type.
Page Consumptions UniqueNUMERICThe number of people who clicked on any of your content.
Page CTA Clicks By Age Gender Logged In UniqueNUMERICNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window).
Page CTA Clicks By Age Gender Logged In Unique (number of comments).NUMERICNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments).
Page CTA Clicks By Age Gender Logged In Unique (number of likes).NUMERICNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes).
Page CTA Clicks By Age Gender Logged In Unique (times stories have been shared).NUMERICNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared).
Page CTA Clicks By Site Logged In UniqueNUMERICNumber of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.
Page CTA Clicks Logged In By City UniqueNUMERICNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.
Page CTA Clicks Logged In By Country UniqueNUMERICNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.
Page CTA Clicks Logged In TotalNUMERICTotal number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).
Page CTA Clicks Logged In Total (number of comments).NUMERICTotal number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).
Page CTA Clicks Logged In Total (number of likes).NUMERICTotal number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).
Page CTA Clicks Logged In Total (times stories have been shared).NUMERICTotal number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).
Page CTA Clicks Logged In UniqueNUMERICUnique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).
Page CTA Clicks Logged In Unique (number of comments).NUMERICUnique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).
Page CTA Clicks Logged In Unique (number of likes).NUMERICUnique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).
Page CTA Clicks Logged In Unique (times stories have been shared).NUMERICUnique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).
Page Engaged UsersNUMERICThe number of people who engaged with your Page. Engagement includes any click.
New likesNUMERICThe number of new people who have liked your Page
Page Fans Adds By Paid Non Paid UniqueNUMERICThe number of new people who have liked your Page broken down by paid and non-paid.
New likes (unique users)NUMERICThe number of new people who have liked your Page
New unlikesNUMERICThe number of new people who have unliked your Page
New likes (unique users)NUMERICThe number of new people who have unliked your Page
Total likesNUMERICThe total number of people who have liked your Page
Page Fans OnlineNUMERICThe number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.
Page Fans Online Per DayNUMERICThe number of your fans who saw any posts on Facebook on a given day.
Page Get Directions Clicks By Age Gender Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.
Page Get Directions Clicks By Site Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.
Page Get Directions Clicks Logged In By City UniqueNUMERICNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by city.
Page Get Directions Clicks Logged In By Country UniqueNUMERICNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by country.
Page Get Directions Clicks Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the Get Directions button.
Page IdTEXTPage id
Page Impressions UniqueNUMERICThe number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Page NameTEXTThe name of the Page
Page Negative FeedbackNUMERICThe number of times people took a negative action (e.g., un-liked or hid a post).
Page Negative Fedback By TypeNUMERICThe number of times people took a negative action broken down by type (default attribution window).
Page Negative Fedback By Type (number of comments).NUMERICThe number of times people took a negative action broken down by type (number of comments).
Page Negative Feedback By Type Hide ClicksNUMERICNumber of negative actions, disaggregated by type (hide_clicks) (default attribution window).
Page Negative Feedback By Type Hide Clicks (number of comments).NUMERICNumber of negative actions, disaggregated by type (hide_clicks) (number of comments).
Page Negative Feedback By Type Hide Clicks (number of likes).NUMERICNumber of negative actions, disaggregated by type (hide_clicks) (number of likes).
Page Negative Feedback By Type Hide Clicks (times stories have been shared).NUMERICNumber of negative actions, disaggregated by type (hide_clicks) (times stories have been shared).
Page Negative Fedback By Type (number of likes).NUMERICThe number of times people took a negative action broken down by type (number of likes).
Page Negative Fedback By Type (times stories have been shared).NUMERICThe number of times people took a negative action broken down by type (times stories have been shared).
Page Negative Fedback By Type UniqueNUMERICThe number of people who took a negative action broken down by type (default attribution window).
Page Negative Fedback By Type Unique (number of comments).NUMERICThe number of people who took a negative action broken down by type (number of comments).
Page Negative Fedback By Type Unique (number of likes).NUMERICThe number of people who took a negative action broken down by type (number of likes).
Page Negative Fedback By Type Unique (times stories have been shared).NUMERICThe number of people who took a negative action broken down by type (times stories have been shared).
Page Negative Feedback UniqueNUMERICThe number of people who took a negative action (e.g., un-liked or hid a post).
Page Places Checkin MobileNUMERICThe number of times people checked into a place using mobile phones.
Page Places Checkin Mobile UniqueNUMERICThe number of people who checked into a place using mobile phones.
Page Places Checkin TotalNUMERICThe number of times people checked into a place.
Page Places Checkin Total UniqueNUMERICThe number of people who checked into a place.
Page Places Checkin By Age GenderNUMERICgender and age of people who checked in at your Place.
Page Places Checkins By CountryNUMERICtop countries of people who checked into your Place.
Page Places Checkin By LocaleNUMERICtop locales of people who checked into your Place.
Page Positive Feedback By TypeNUMERICThe number of times people took a positive action broken down by type.
Page Positive Feedback By Type UniqueNUMERICThe number of people who took a positive action broken down by type.
Page Post EngagementsNUMERICThe number of times people have engaged with your posts through reactions, comments, shares and more.
Page Total ActionsNUMERICThe number of clicks on your Page's contact info and call-to-action button.
Page Video View TimeNUMERICThe total time (in milliseconds) spent by users watching videos on your Page.
Page Video ViewsNUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded.
Page Video Views AutoplayedNUMERICThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
Page Video Views By Paid Non PaidNUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
Page Video Views By Paid Non Paid (number of comments).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
Page Video Views By Paid Non Paid (number of likes).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
Page Video Views By Paid Non Paid (times stories have been shared).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
Page Video Views By Paid Non PaidNUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
Page Video Views By Paid Non Paid (number of comments).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
Page Video Views By Paid Non Paid (number of likes).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
Page Video Views By Paid Non Paid (times stories have been shared).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
Page Video Views By Paid Non PaidNUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
Page Video Views By Paid Non Paid (number of comments).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
Page Video Views By Paid Non Paid (number of likes).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
Page Video Views By Paid Non Paid (times stories have been shared).NUMERICThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
Page Video Views Click To PlayNUMERICThe number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
Page Video Views OrganicNUMERICYour Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account.
Page Video Views PaidNUMERICThe number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted.
Page Video Views UniqueNUMERICThe number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
Page Website Clicks By Age Gender Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.
Page Website Clicks By Site Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.
Page Website Clicks Logged In By City UniqueNUMERICNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.
Page Website Clicks Logged In By Country UniqueNUMERICNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.
Page Website Clicks Logged In UniqueNUMERICNumber of people who logged in to Facebook and clicked the goto website CTA button.
Permalink UrlTEXTThe permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553
Post ActivityNUMERICThe number of action types at post level (likes, comments, shares) (default attribution window).
Post Activity (number of comments).NUMERICThe number of action types at post level (likes, comments, shares) (number of comments).
Post Activity (number of likes).NUMERICThe number of action types at post level (likes, comments, shares) (number of likes).
Post Activity (times stories have been shared).NUMERICThe number of action types at post level (likes, comments, shares) (times stories have been shared).
Post ClicksNUMERICThe number of times people clicked on anywhere in your posts without generating a story.
Post Clicks By Type Link ClicksNUMERICThe number of clicks on any places in your publications without creating news (link clicks) (default attribution window).
Post Clicks By Type Link Clicks (number of comments).NUMERICThe number of clicks on any places in your publications without creating news (link clicks) (number of comments).
Post Clicks By Type Link Clicks (number of likes).NUMERICThe number of clicks on any places in your publications without creating news (link clicks) (number of likes).
Post Clicks By Type Link Clicks (times stories have been shared).NUMERICThe number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared).
Post Clicks By Type Other clicksNUMERICThe number of clicks on any places in your publications without creating news (other clicks) (default attribution window).
Post Clicks By Type Other clicks (number of comments).NUMERICThe number of clicks on any places in your publications without creating news (other clicks) (number of comments).
Post Clicks By Type Other clicks (number of likes).NUMERICThe number of clicks on any places in your publications without creating news (other clicks) (number of likes).
Post Clicks By Type Other clicks (times stories have been shared).NUMERICThe number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared).
Post Clicks By Type Photo ViewNUMERICThe number of clicks on any places in your publications without creating news (photo clicks) (default attribution window).
Post Clicks By Type Photo View (number of comments).NUMERICThe number of clicks on any places in your publications without creating news (photo clicks) (number of comments).
Post Clicks By Type Photo View (number of likes).NUMERICThe number of clicks on any places in your publications without creating news (photo clicks) (number of likes).
Post Clicks By Type Photo View (times stories have been shared).NUMERICThe number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared).
Post Clicks By Type Video PlayNUMERICThe number of clicks on any places in your publications without creating news (video plays) (default attribution window).
Post Clicks By Type Video Play (number of comments).NUMERICThe number of clicks on any places in your publications without creating news (video plays) (number of comments).
Post Clicks By Type Video Play (number of likes).NUMERICThe number of clicks on any places in your publications without creating news (video plays) (number of likes).
Post Clicks By Type Video Play (times stories have been shared).NUMERICThe number of clicks on any places in your publications without creating news (video plays) (times stories have been shared).
Post Created TimeTIMESTAMPPost created time
Post IdTEXTPost id
Post ImpressionsNUMERICThe number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Post impressions OrganicNUMERICThe number of times your Page posts are displayed on the user's screen as a result of unpaid distribution.
Post impressions Organic UniqueNUMERICThe number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic).
Post Impressions PaidNUMERICThe number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising.
Post Impressions Paid UniqueNUMERICThe number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising.
Post Impressions UniqueNUMERICThe number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc.
Post MessageTEXTPost message
Post Message OnelineTEXTPost message in one line
Post Negative Feedback By Type Hide All ClicksNUMERICNumber of negative actions taken on your post (hide all clicks) (default attribution window).
Post Negative Feedback By Type Hide All Clicks (number of comments).NUMERICNumber of negative actions taken on your post (hide all clicks) (number of comments).
Post Negative Feedback By Type Hide All Clicks (number of likes).NUMERICNumber of negative actions taken on your post (hide all clicks) (number of likes).
Post Negative Feedback By Type Hide All Clicks (times stories have been shared).NUMERICNumber of negative actions taken on your post (hide all clicks) (times stories have been shared).
Post Negative Feedback By Type Hide All ClicksNUMERICNumber of negative actions taken on your post (hide all clicks) (default attribution window).
Post Negative Feedback By Type Hide All Clicks (number of comments).NUMERICNumber of negative actions taken on your post (hide all clicks) (number of comments).
Post Negative Feedback By Type Hide All Clicks (number of likes).NUMERICNumber of negative actions taken on your post (hide all clicks) (number of likes).
Post Negative Feedback By Type Hide All Clicks (times stories have been shared).NUMERICNumber of negative actions taken on your post (hide all clicks) (times stories have been shared).
Post Negative Feedback By Type Unique Hide All ClicksNUMERICThe number of people who performed a negative action in your post (hide all clicks) (default attribution window).
Post Negative Feedback By Type Unique Hide All Clicks (number of comments).NUMERICThe number of people who performed a negative action in your post (hide all clicks) (number of comments).
Post Negative Feedback By Type Unique Hide All Clicks (number of likes).NUMERICThe number of people who performed a negative action in your post (hide all clicks) (number of likes).
Post Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).NUMERICThe number of people who performed a negative action in your post (hide all clicks) (times stories have been shared).
Post Reactions Anger TotalNUMERICTotal "anger" reactions of a post.
Post Reactions By Like TotalNUMERICTotal post reactions by type.
Post Reactions Haha TotalNUMERICTotal "haha" reactions of a post.
Post Reactions Like TotalNUMERICTotal "like" reactions of a post.
Post Reactions Love TotalNUMERICTotal "love" reactions of a post.
Post Reactions Sorry TotalNUMERICTotal "sad" reactions of a post.
Post Reactions Wow TotalNUMERICTotal "wow" reactions of a post.
Post Video Avg Time watchedNUMERICAverage time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares.
Post Video Complete Views OrganicNUMERICYour videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts.
Post Video Complete Views Organic UniqueNUMERICThe number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts.
Post Video ViewsNUMERICThe number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded.
Post Video Views AutoplayedNUMERICThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
Post Video Views Clicked To PlayNUMERICThe number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
Post Vide Views OrganicNUMERICThe number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded.
Post Video Views Organic UniqueNUMERICThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded.
Post Video Views PaidNUMERICThe number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded.
Post Video Views Paid UniqueNUMERICThe number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded.
Post Video Views UniqueNUMERICThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded.
TargetingTEXTObject that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place.
TypeTEXTType of the attachment. Possible types include - album, animated_image_autoplay, checkin, cover_photo, event, link, multiple, music, note, offer, photo, profile_media, status, video, video_autoplay, etc.
URLTEXTURL of the attachment.