Let me be clear from the very beginning.
If you’re a big enterprise company that needs a super-secure and complex solution with tons of database integrations, it’s not the place you want to be.
But if you think it’s freaking hard to deal with the databases Fivetran offers, and you have to sell half of the company to afford it, keep on reading.
Here we’ll break down the Fivetran and Windsor.ai solutions to find out what can work for you.
What Fivetran is Good at
For sure, Fivetran is solid on security and extremely good at charging you loads of money.
I’m joking.
Or not.
So Fivetran positions itself as an ELT tool. Right, not an ETL, which stands for Extract-Transform-Load, but Extract-Load_transform instead. It is a more agile way for organizations to use and maintain their data.
What differentiates Fivetran from others is their schemas.
And the exact same schemas sometimes differentiate them not in the right way.
But as every enterprise-level SaaS, there going to be such pitfalls alongside differentiated benefits. So without further ado, let’s look into the feature overview table.
Fivetran features overview
| Fivetran | |
| Users | Unlimited |
| Data Loading | ✔ |
| Data Transformation | ✔ |
| Data Mapping | ✔ |
| Data Replication | ✔ |
| Incremental Updates | ✔ |
| Automatic Schema Migrations | ✔ |
| End-to-End Data Encryption | ✔ |
| Uptime SLA | ✔ |
| Data delivery SLA | ✔ |
| Load to multiple warehouses | ✔ |
| Extendable subsidiary licensing | ✔ |
| Logging service integration | ✔ |
| VPN tunneling | ✔ |
| Custom role permissions | ✔ |
| BI Integrations | – |
| G-Suite Integrations | Google Cloud, Google Analytics, Google Sheets, Google Search Console |
| Database Storage | 40 |
| API | ✔ |
| Data Source Integrations | 100+ |
| Custom Data Sources | ✔ |
Fivetran Pricing
There’s not much I can tell you about the Fivetran pricing. At least, because each of their pricing plans is hidden behind the sales call. What I found out from this article (https://www.stephenlevin.co/segment-vs-fivetran-vs-stitch-which-data-ingest-should-you-use/), Fivetran essential pricing plan starts from somewhere between $1000 – $1500, which is a bit too expensive for me.
And not only for me.
Anyway, if this pricing tag for the essential plan doesn’t scare you, here’s the breakdown of the Fivetran plans:
Fivetran Pricing Plans
| Fivetran | |
| Free Plan | – |
| Standard Plan | Custom |
| Business Plan | Custom |
| Enterprise Plan | Custom |
| Free Trial | 14 days |
What Windsor.ai is Good at
Worth mentioning that I work at Windsor, which means I’m a bit biased. But hand on heart, if you do not have to go with those enterprise-level things like super-security, Windsor.ai can become much more for 10x cheaper.
Why? Windsor.ai provides ETL functionality and marketing attribution on top of that.
What is marketing attribution?
Marketing attribution is a way to measure the real performance of your marketing activities. Now read slowly: We achieve this by connecting data from multiple sources, mapping out your marketing touchpoints on the buyer journey, and assigning credits for each touchpoint.
If you’re marketer like me, I’m sure you have a sin of attributing all the value to the last click. I.e., when a user searches you on Google and buys, you consider organic working great, forgetting about all the previous steps that might happen on this journey.
So attribution modeling solves this most of the time.
Below you can find a more detailed feature overview.
Windsor.ai Product Overview
| Windsor.ai | |
| Users | 1-5 |
| Data Loading | ✔ |
| Data Transformation | ✔ |
| Data Mapping | ✔ |
| Custom Metrics | ✔ |
| Currency Converter | ✔ |
| Attribution Modeling | ✔ |
| Customer Journey | ✔ |
| Google Ads Optimization | ✔ |
| Keyword Optimization | ✔ |
| TV Ads Performance | ✔ |
| BI Integrations | Qlik, Looker, Power BI |
| G-Suite Integrations | Google Data Studio, Google Analytics, Google Sheets (CSV) |
| Database Storage | Amazon S3/Redshift, SFTP |
| API | ✔ |
| Data Source Integrations | 20+ |
| Custom Data Sources | ✔ |
Windsor.ai Pricing
Windsor currently has one of the most affordable pricing offerings on the market, with prices ranging from $99 to $499 with custom options and add-ons.
Here’s the pricing in more detail.
Windsor.ai Pricing Plans
| Windsor.ai | |
|---|---|
| Free Plan | ✔ |
| Standard Plan | $99/mo |
| Professional Plan | $199/mo |
| Enterprise Plan | $499/mo |
| Custom Plan | ✔ |
| Free Trial | 30 days |
Worth Mentioning
Despite being a bit ironic about the pricing policies and usability of Fivetran, I must say it can be a great solution for your business. If you need extra security, flexibility, and have enough technical resources to adjust it, then go for Fivetran.
If you want to understand your marketing better and increase its ROI while not spending too much on software, Windsor can be a reliable companion. It has a decent functionality on attribution modeling and adjusting your budgets.
Below you’ll find a side-by-side feature and pricing comparison table that hopefully will help you decide.