Funnel.io vs. Windsor.ai

funnel.io alternative

Hey, if you’re here, you’re most likely a marketer or a data scientist who’s searching for a way to connect all your marketing data or a funnel.io alternative.

Here you’ll find a detailed overview of both Funnel.io and Windsor.ai and side-by-side comparison tables of their features and pricing.

Funnel.io – a tool with probably the biggest list of integrations and relatively high pricing. Most people like the software and don’t complain about it too much.

So you might be here because:

  • The pricing is too high
  • Not enough granular data for the campaigns
  • Not enough actionability on the data
  • Or some other reason
funnel io vs windsor ai
funnel io alternative

Funnel.io Overview

funnel io overview

Funnel.io Features

At its core, Funnel.io is an ETL tool. ETL stands for Extract-Transform-Load, which means it pulls your data from the sources you need, make it nice and clean, and then push into a BI tool to create nice dashboards.

funnel io overview2

Below you can see a list of features Funnel.io offers.

So if you’re a Funnel.io employee or just think something should be added, contact me at dmytro@windsor.ai.

Funnel.io product overview

Funnel.io
UsersUnlimited
Data Loadingyes
Data Transformationyes
Data Mappingyes
Custom Metricsyes
Currency Converteryes
BI IntegrationsQlik, Tableau, Looker, Power BI
G-Suite IntegrationsGoogle Data Studio, Google Analytics, Google Sheets
Database StorageAmazon S3/Redshift, Big Query, Azure, SFTP, Google Cloud
APIyes
Data Source Integrations500+
Custom Data Sourcesyes

Funnel.io Pricing

funnel io pricing

Funnel.io start price is high and would take a strong buy-in from other stakeholders to go for it.

 

 

funnel io pricing

Usually those numbers can be very small compared to the value of automating data-pipelines and being able to make better decisions. It all depends on the type of business and decisions involved.

Here’s the table of Funnel.io pricing plans.

Funnel.io Pricing Plans

Funnel.io
Free PlanNo
Standard Plan€499/mo
Business Plan€799/mo
Professional Plan€999/mo
Enterprise PlanCustom
Free TrialAfter a demo

Windsor.ai Overview

windsor ai overview

Windsor.ai is a new and a bit more advanced solution on the market. I am biased with this overview because I’m working here. But we go far beyond what most of the competitors do. And we do it for a considerably lower price.

To sum up, we’re making data connection and marketing attribution accessible.

What is marketing attribution?

Marketing attribution is a way to measure the real performance of your marketing activities and all marketing touchpoints along the customer journeys. We achieve this by connecting data from multiple sources, mapping out your marketing touchpoints on the buyer journey, and assigning credits for each touchpoint.

Marketing perspective better defined. :

If you’re marketer like me, I’m sure you are experienced with attributing all the value to the last click. I.e., when a user searches you on Google and buys, you consider organic working great, forgetting about all the previous steps that might happen on this journey.

So attribution modelling solves this most of the time.

Windsor.ai Features

As I mentioned, we go beyond the standard ETL (Extract-Transform-Load) functionality. Windsor helps to attribute value to all the marketing touchpoints you have as well as to optimize your ad performance (yes, the magic of machine learning). In addition you of course have all the raw data you need available via API’s, connectors to most tools and SQL commands

windsor ai features

Without talking too much, here’s the feature table of Windsor.ai

Windsor.ai Product Overview

Windsor.ai
Users1-5000
Data Loadingyes
Data Transformationyes
Data Mappingyes
Custom Metricsyes
Currency Converteryes
Attribution Modelingyes
Customer Journeyyes
Google Ads Optimizationyes
Keyword Optimizationyes
TV Ads Performanceyes
BI IntegrationsQlik, Looker, Power BI, Tableu
G-Suite IntegrationsGoogle Data Studio, Google Analytics, Google Sheets (CSV)
Database StorageAmazon S3/Redshift, SFTP
APIyes
Data Source Integrations50+
Custom Data Sourcesyes

Windsor.ai Pricing

I’ll let the pricing speak for itself.

funnel ai vs windsor ai pricing

Below you’ll find a breakdown of the pricing plans for Windsor.ai. ( funnel.io alternative )

Windsor.ai Pricing Plans

Windsor.ai
Free PlanYes
Standard Plan$99/mo
Professional Plan$199/mo
Enterprise Plan$499/mo
Custom PlanYes
Free Trial30 days

A Note of Honesty

To help you make the right choice, I think its good to look a bit deeper into both solutions.

 

  • If you want to connect 100+ different sources and dont care so much about costs – go for Funnel.io.
  • If you want to understand your marketing deeply with a lower budget and slightly more agility – go for a 30-days free trial with Windsor ( funnel.io alternative ) and see the value you’ll get.

Below you’ll find a side-by-side feature and pricing comparison table that hopefully will help you decide.

Side-by-side product overview

Windsor.aiFunnel.io
Users1-50000Unlimited
Data LoadingYesYes
Data TransformationYesYes
Data MappingYesYes
Custom MetricsYesYes
Currency ConverterYesYes
Attribution ModelingYesNo
Customer JourneyYesNo
Google Ads OptimizationYesNo
Keyword OptimizationYesNo
TV Ads PerformanceYesNo
BI IntegrationsQlik, Looker, Power BIQlik, Tableau, Looker, Power BI
G-Suite IntegrationsGoogle Data Studio, Google Analytics, Google Sheets (CSV)Google Data Studio, Google Analytics, Google Sheets
Database StorageAmazon S3/Redshift, SFTPAmazon S3/Redshift, Big Query, Azure, SFTP, Google Cloud
APIYesYes
Data Source Integrations50+500+
Custom Data SourcesYesYes

Side-by-side pricing

Windsor.aiFunnel.io
Free PlanYesNo
Standard Plan$99/mo€499/mo
Business Plan€799/mo
Professional Plan$199/mo€999/mo
Enterprise Plan$499/moCustom
Custom Plan
Free Trial30 daysAfter a demo

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Funnel.io alternative – your business intelligence