Best Google Data Studio Templates in 2021
If you’re looking at visualising your marketing data Google Data Studio offers most your basic needs for dashboarding out of the box. It is also very easy to get started (even for beginners).
We’re sharing an updated list below to help speed up your setup on reporting.
This selection focuses mainly on paid media, SEO and multi-touch attribution and is updated as of January 2021.
Multi Channel Attribution Dashboard
A simple one page dashboard showing performance which allows you to get all paid and non paid channels analyzed (including their contribution CPA performance). It can easily be changed to ROAS goals.
The data pulling to your paid media channels and your Google Analytics data needs to be enabled to get started.
Data Sources (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Google Analytics)
Google Ads vs Facebook Ads Template
This dashboard lets you compare how Google Ads is performing against Facebook Ads. It contains all the necessary dimensions and metrics to dive deep into campaign and source metrics.
What makes this dashboard useful is that the costs are blended with your Google Analytics data. This avoids any double counting of conversions.
Data Sources (Google Analytics, Google Ads, Facebook Ads)
Google Ads Search Query Report
This dashboard is mainly useful if you are a search marketer wanting to understand more granular details about your search query performance.
Data Sources (Google Ads)
Data Runs Deep Website Performance Report
This dashboard most performance metric into one place with the exception of cost data. It combines acquisition, audience, behaviour and conversion metrics into one place. Unfortunately all conversion related data is based on Google’s standard last non direct click attribution model.
Data Sources (Google Analytics)
Display & Video 360 Performance Dashboard
This dashboard is mainly useful to track engagement, click and conversion metrics for programmatic media buys. It is powered by Display & Video 360 data.
Comparing to the user experience of Display & Video 360 itself, the usability of this dashboard is a great plus.
Data Sources (Display & Video 360)
Quarterly Revenue Template for Ecommerce
This dashboard helps you to compare your sales performance quarter over quarter and identify product opportunities and trends.
Get a deep understanding of which products outperformed the previous quarter, compare current quarter performance to the previous year and improve your decision-making process.
Data Sources (Google Analytics)
Google Search Console Overview Report
This simple dashboard brings all your Search Console data into a single page.
It’s a good starting point if you want to create a custom SEO report for a customer or blend data with other sources in Data Studio.
Data Sources (Google Search Console)
Facebook Ads Overview Report
This dashboard visualises all your Facebook Ads data. It includes all the metrics and dimensions you can find in the Facebook Ads platform and makes it available in Google Data Studio.
It is ideal if you want to get all performance marketing data into one dashboard. Once you install it you can customise it to your liking (with your conversion events and or other metrics). There is a selection of >300 dimensions and metrics available.
Data Sources (Facebook Ads)
CRM Attribution Dashboard
This dashboard helps marketers to understand customer journeys all the way to their CRM system. Connecting CRM and analytics data allow you to optimise your marketing to go beyond form fills. In this example a B2B data set (ours) is connected with analytics data. This allows us to optimise marketing on CRM events.
Data Sources (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Google Analytics, Hubspot CRM)
E-Commerce Performance Overview Report
Are you an e-commerce company looking for a simple performance management report? If the answer is yes, then I suggest having a look at this dashboard. It reports on revenue and conversion numbers from both Google Ads and Facebook Ads and joins in the data from Google Analytics.
Data Sources (Google Ads, Facebook Ads, Google Analytics)
Data Studio templates: A powerful tool for data connectors
A powerful alternative to premium dashboard options like Tableau is Google Data Studio. Data Studio offers all the tools you need to create marketing dashboards: easy-to-use interface, solid design options, and a wealth of Google ecosystem data connectors (Google Analytics, Adwords, Sheets, Big Query). And, you can connect to must-have data sources like Facebook Ads with the help of third parties such as Super Metrics.
As great as Data Studio is, the mobile-friendly design fails in one key respect: Visualizations you create will not scale down to mobile screens for desktop viewing.
But there is a workaround to the mobile limitations of Data Studio, provided you’re willing to do some work.
Data Studio templates – Organizing the Information
Our mission today is to organize the information of the world and make it universally accessible and useful is even more relevant and far-reaching. And the launch last year of both frees and enterprise versions of the new dash board and reporting tool, Data Studio templates are a testament to our commitment to this vision. We have received positive feedback over the past 9 months and have seen a huge demand for the product. And we’ve continued to improve the product, making it even easier to use through templates and adding a lot of new data connectors.
We are making an important change to allow more businesses to get full value from Data Studio — we are removing the reporting limit in Data Studio. Now you are creating and sharing as many reports as you need-all for free.
Combined with a very exciting road map for 2021, this change is designed to speed up our the goal of helping you fully leverage all your data across your organization and ultimately make better decisions.
If you’re interested in this we recommend having a look at our own template gallery which contains dashboards for other less used data sources for Data Studio (like TikTok Ads, Criteo, AdRoll, and many more). We also cover Google Sheets, Excel and Power BI templates. If you’re interested to have your dashboard listed here, please contact us via chat.