If you’re looking at visualising your marketing data Google Data Studio offers most your basic needs for dashboarding out of the box. It is also very easy to get started (even for beginners).
We’re sharing an updated list below to help speed up your setup on reporting.
This selection focuses mainly on paid media and multi-touch attribution and is updated as of March 2020.
Multi Channel Attribution Dashboard
A simple one page dashboard showing performance which allows you to get all paid and non paid channels analyzed (including their contribution CPA performance). It can easily be changed to ROAS goals. The data pulling to your paid media channels and your Google Analytics data needs to be enabled to get started.
Data Sources (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Google Analytics)
Google Ads Search Query Report
This dashboard is mainly useful if you are a search marketer wanting to understand more granular details about your search query performance.
Data Sources (Google Ads)
Data Runs Deep Website Performance Report
This dashboard most performance metric into one place with the exception of cost data. It combines acquisition, audience, behaviour and conversion metrics into one place. Unfortunately all conversion related data is based on Google’s standard last non direct click attribution model.
Data Sources (Google Analytics)
Display & Video 360 Performance Dashboard
This dashboard is mainly useful to track engagement, click and conversion metrics for programmatic media buys. It is powered by Display & Video 360 data. Comparing to the user experience of Display & Video 360 itself, the usability of this dashboard is a great plus.
Data Sources (Display & Video 360)