If you’re looking at visualising your marketing data Google Data Studio offers most your basic needs for dashboarding out of the box. It is also very easy to get started (even for beginners).
We’re sharing an updated list below to help speed up your setup on reporting.
This selection focuses mainly on paid media, SEO and multi-touch attribution and is updated as of May 2020.
Multi Channel Attribution Dashboard
A simple one page dashboard showing performance which allows you to get all paid and non paid channels analyzed (including their contribution CPA performance). It can easily be changed to ROAS goals.
The data pulling to your paid media channels and your Google Analytics data needs to be enabled to get started.
Data Sources (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Google Analytics)
Google Ads Search Query Report
This dashboard is mainly useful if you are a search marketer wanting to understand more granular details about your search query performance.
Data Sources (Google Ads)
Data Runs Deep Website Performance Report
This dashboard most performance metric into one place with the exception of cost data. It combines acquisition, audience, behaviour and conversion metrics into one place. Unfortunately all conversion related data is based on Google’s standard last non direct click attribution model.
Data Sources (Google Analytics)
Display & Video 360 Performance Dashboard
This dashboard is mainly useful to track engagement, click and conversion metrics for programmatic media buys. It is powered by Display & Video 360 data.
Comparing to the user experience of Display & Video 360 itself, the usability of this dashboard is a great plus.
Data Sources (Display & Video 360)
Quarterly Revenue Template for Ecommerce
This dashboard helps you to compare your sales performance quarter over quarter and identify product opportunities and trends.
Get a deep understanding of which products outperformed the previous quarter, compare current quarter performance to the previous year and improve your decision-making process.
Data Sources (Google Analytics)
Google Ads vs Facebook Ads Template
This dashboard lets you compare how Google Ads is performing against Facebook Ads. It contains all the necessary dimensions and metrics to dive deep into campaign and source metrics.
What makes this dashboard useful is that the costs are blended with your Google Analytics data. This avoids any double counting of conversions.
Data Sources (Google Analytics, Google Ads, Facebook Ads)
Google Search Console Overview Report
This simple dashboard brings all your Search Console data into a single page.
It’s a good starting point if you want to create a custom SEO report for a customer or blend data with other sources in Data Studio.
Data Sources (Google Search Console)
Facebook Ads Overview Report
This dashboard visualises all your Facebook Ads data. It includes all the metrics and dimensions you can find in the Facebook Ads platform and makes it available in Google Data Studio.
It is ideal if you want to get all performance marketing data into one dashboard.
Data Sources (Facebook Ads)
If you’re interested in this we recommend having a look at our own template gallery which contains dashboards for other less used data sources for Data Studio (like TikTok Ads, Criteo, AdRoll, and many more). We also cover Google Sheets, Excel and Power BI templates. If you’re interested to have your dashboard listed here, please contact us via chat.